Explorez tous les épisodes du podcast Ladies Who Launch
| Titre | Date | Durée | |
|---|---|---|---|
| 111 - A summer to chill | 17 Jul 2024 | 00:05:45 | |
It’s summertime, and Dakota and Alyssa need to relax and enjoy the short season. We are taking an extended break but will return with some updates in the fall. Have a great summer, everyone! Ladies Who Launch is a podcast for women entrepreneurs who want to run successful businesses without the “hustle.” Your Hosts: Dakota Kidby is owner of Social Centric, a digital marketing agency based in Calgary, Alberta. Alyssa Berry is owner of Alyssa Berry Communications, a boutique public relations agency based in Calgary, Alberta. | |||
| 110 - Part 2 to the last two | 03 Jul 2024 | 00:38:02 | |
We told you we had more to say. In the follow-up to episodes 109 and 110, Dakota and Alyssa continue the discussion on how to set up your business and personal life to travel and live in other countries. Whether it’s taxes, accommodations or even building a community in a new country, there are many items to check off when deciding to move abroad. The ladies delve into those topics and others as they provide insights on their travel and how they make it work while running successful businesses. Ladies Who Launch is a podcast for women entrepreneurs who want to run successful businesses without the “hustle.” Your Hosts: Dakota Kidby is owner of Social Centric, a digital marketing agency based in Calgary, Alberta. Alyssa Berry is owner of Alyssa Berry Communications, a boutique public relations agency based in Calgary, Alberta. | |||
| 109 - What are you paying for? Consultant vs. Employee | 19 Jun 2024 | 00:21:18 | |
Small businesses need to be acutely aware of their cash flow. This leads to many hiring consultants for specific project work over the more costly and labour-intensive hiring of staff. When looking to work with a consultant it is important to set clear expectations and understand what you are paying for. As a consultant, you must provide clear deliverables, a proper breakdown of fees and expenses, and check-in points throughout the project. The relationship between consultants and their clients is both professional and friendly. Sometimes discussions around fees and expectations can be difficult. Alyssa and Dakota provide insights on how they outline these items to be successful both for the client and the consultant. Ladies Who Launch is a podcast for women entrepreneurs who want to run successful businesses without the “hustle.” Your Hosts: Dakota Kidby is owner of Social Centric, a digital marketing agency based in Calgary, Alberta. Alyssa Berry is owner of Alyssa Berry Communications, a boutique public relations agency based in Calgary, Alberta. | |||
| 108 - Vacations and Life Decisions | 05 Jun 2024 | 00:49:47 | |
We all have dreams and plans but are you working towards them or just trying to get through the day? Dakota is back from Portugal and has made some large life decisions, as happens sometimes on vacation. Is what you’re doing right now what you want to be doing in five or ten years? What about where you’re living? Is it a means to an end or your end game? Join Dakota and Alyssa as they discuss their plans for their lives over the next years and the actionable items they will take to get there, with some great stories from Portugal added for flavour. Ladies Who Launch is a podcast for women entrepreneurs who want to run successful businesses without the “hustle.” Your Hosts: Dakota Kidby is owner of Social Centric, a digital marketing agency based in Calgary, Alberta. Alyssa Berry is owner of Alyssa Berry Communications, a boutique public relations agency based in Calgary, Alberta. | |||
| 107 - Embracing Both Your Masculine and Feminine Energy | 22 May 2024 | 00:33:59 | |
Feminine vs. masculine. The ultimate push and pull. Women can struggle to decide when to lean into either form; especially in the business world. As per Pause Mediation ”Masculine energy is characterised by DOING and achieving and is molded by logic and reason. The feminine is more intuitive, oriented towards receiving and allowing, and characterised by BEING. When these energies are balanced, we experience a greater sense of harmony and fulfilment.” All humans have both sides of these energies, but understanding when and how to lean into each can make your personal and business relationships healthier. Ladies Who Launch is a podcast for women entrepreneurs who want to run successful businesses without the “hustle.” Your Hosts: Dakota Kidby is owner of Social Centric, a digital marketing agency based in Calgary, Alberta. Alyssa Berry is owner of Alyssa Berry Communications, a boutique public relations agency based in Calgary, Alberta. | |||
| 106 - The Taylor Swift Effect: Marketing and Finding Your Travis Kelce | 08 May 2024 | 00:37:26 | |
It was The Tortured Poets Department release day so Alyssa and Dakota got sidetracked into the Taylor Swift rabbit hole. No one can argue she is a marketing genius so two marketers discussing her excellence in that area is no surprise. What is interesting is that Taylor has notoriously had a rough go on the relationship front, as seen in her lyrics but she may have found her “end game” which has eluded both Alyssa and Dakota to date. As is their style, Alyssa and Dakota dig into the relationship wringer and wonder why it’s so difficult to find a man who can step up to meet them instead of always feeling they need to step down. Ladies Who Launch is a podcast for women entrepreneurs who want to run successful businesses without the “hustle.” Your Hosts: Dakota Kidby is owner of Social Centric, a digital marketing agency based in Calgary, Alberta. Alyssa Berry is owner of Alyssa Berry Communications, a boutique public relations agency based in Calgary, Alberta. | |||
| 105 - Being a hero isn’t beneficial to you or your clients | 24 Apr 2024 | 00:37:43 | |
We all have been in those situations of having to pull off a major event, campaign or project. Going over and above is a normal part of business life, but when it becomes a regular occurrence, it is exhausting and inefficient. Ensuring client success should not come at the expense of your physical and mental health. Alyssa and Dakota discuss examples of playing the hero with their clients and provide insights on how they are making adjustments to their businesses to reflect their offerings and get out of the day-to-day operational activities of their clients and why you should too. Ladies Who Launch is a podcast for women entrepreneurs who want to run successful businesses without the “hustle.” Your Hosts: Dakota Kidby is owner of Social Centric, a digital marketing agency based in Calgary, Alberta. Alyssa Berry is owner of Alyssa Berry Communications, a boutique public relations agency based in Calgary, Alberta. | |||
| 104 - Who is influencing whom? | 10 Apr 2024 | 00:39:21 | |
With the recent news of Jay Shetty’s background being fabricated, it’s clear we don’t do enough vetting of wellness and self-help creators. Well, actually we don’t do well with vetting any influencers. We know influencer marketing is a billion-dollar industry but what do we really know about who is selling us products? Or courses? Or supplements? This week Alyssa and Dakota delve into the Jay Shetty mess, along with discussing how consumers can do better with determining who is behind many of these large influencer accounts while learning how to push through the layers of misinformation and even how to be a better influencer yourself. Ladies Who Launch is a podcast for women entrepreneurs who want to run successful businesses without the “hustle.” Your Hosts: Dakota Kidby is owner of Social Centric, a digital marketing agency based in Calgary, Alberta. Alyssa Berry is owner of Alyssa Berry Communications, a boutique public relations agency based in Calgary, Alberta. | |||
| 103 - How to pitch for work that aligns with your values | 27 Mar 2024 | 00:26:37 | |
Every person has values and views on the world and society. You don’t need to hide those values when running a business, you can lean into those values to attract clients and customers to benefit your business. Join Alyssa and Dakota as they talk about analysing when it’s time to walk away from some clients and how to pitch for work that best reflects your business values. Here are some tips for pitching your business:
Ladies Who Launch is a podcast for women entrepreneurs who want to run successful businesses without the “hustle.” Your Hosts: Dakota Kidby is owner of Social Centric, a digital marketing agency based in Calgary, Alberta. Alyssa Berry is owner of Alyssa Berry Communications, a boutique public relations agency based in Calgary, Alberta. | |||
| 102 - Go with the flow: working with your menstrual cycle, rather than against it | 13 Mar 2024 | 00:40:46 | |
The one where we talk about our periods 😂 But seriously, why not make your cycle work for you, rather than against you? In this episode of the cast, Alyssa and Dakota dive deep into the recesses of the female reproductive system and we talk about using your flow for powers of good rather than (enter expletive to describe your monthly friend). This cast is also loving topped off with a personal diva cup horror story by Dakota. Let’s flow into 2024 better ladies! Ladies Who Launch is a podcast for women entrepreneurs who want to run successful businesses without the “hustle.” Your Hosts: Dakota Kidby is owner of Social Centric, a digital marketing agency based in Calgary, Alberta. Alyssa Berry is owner of Alyssa Berry Communications, a boutique public relations agency based in Calgary, Alberta. | |||
| 101 - The uncertain future of news in Canada | 28 Feb 2024 | 00:42:32 | |
With the recent news of mass layoffs and radio station sell-offs at Bell Media, it is clear the traditional media landscape is cratering at a rapid pace. Without being able to pitch to media for interviews or campaign coverage, how do businesses attain that ever-elusive earned media? Dakota and Alyssa provide their insights into the current state of media, along with their tips on how businesses can own their content so that no matter what happens to media outlets they still can connect with their audiences. The website mentioned where to connect with journalists: https://substack.com Ladies Who Launch is a podcast for women entrepreneurs who want to run successful businesses without the “hustle.” Your Hosts: Dakota Kidby is owner of Social Centric, a digital marketing agency based in Calgary, Alberta. Alyssa Berry is owner of Alyssa Berry Communications, a boutique public relations agency based in Calgary, Alberta. | |||
| 100 Episodes of LWL. A look back and a look forward | 14 Feb 2024 | 00:31:52 | |
Four years, 100 episodes, thousands of hours of conversations. Dakota and Alyssa look back at the evolution of Ladies Who Launch since its inception in 2020 and provide their insights on favourite episodes and guests. It’s been both exhilarating and exhausting to navigate the world of podcasts. Who knew there were so many ways to record and host episodes? Prepping and scheduling guests is almost a full-time job. Why would anyone keep doing it? Well…passion. Dakota and Alyssa started Ladies Who Launch in April 2020 as an outlet to survive the first months of COVID-19. Neither of them anticipated they would still be here four years later. The debates, conversations and emotional releases that LWL has provided are cathartic. Thank you to everyone who has listened to episodes while walking the dog, making dinner, or even wearing AirPods at your work cubicle. Your continued support makes Ladies Who Launch more than Dakota and Alyssa could ever have imagined. Ladies Who Launch is a podcast for women entrepreneurs who want to run successful businesses without the “hustle.” Your Hosts: Dakota Kidby is owner of Social Centric, a digital marketing agency based in Calgary, Alberta. Alyssa Berry is owner of Alyssa Berry Communications, a boutique public relations agency based in Calgary, Alberta. | |||
| 99 - Go BTS with the ladies behind Ladies Who Launch | 31 Jan 2024 | 01:01:11 | |
Who are the ladies behind Ladies Who Launch? Ladies Who Launch started in 2020 as a COVID project and now 100 episodes and 10,000 downloads later, we wanted to re-introduce ourselves to the thousands of new listeners we have acquired over the last four years. Join Alyssa and Dakota as they talk about their businesses and who they are when they aren’t on the mics. And don’t forget the Ladies Who Launch mascot, Bailey, who always steals the show. Ladies Who Launch is a podcast for women entrepreneurs who want to run successful businesses without the “hustle.” Your Hosts: Dakota Kidby is owner of Social Centric, a digital marketing agency based in Calgary, Alberta. Alyssa Berry is owner of Alyssa Berry Communications, a boutique public relations agency based in Calgary, Alberta. | |||
| 98 - Re-introduction to Ladies who Launch and The Babes Behind the Biz | 17 Jan 2024 | 00:29:03 | |
Welcome back to the Ladies Who Launch podcast, where your favourite co-hosts, Alyssa and Dakota, are ready to kick off 2024 with a bang! In today's episode, we're not just reintroducing ourselves, but we're also diving deep into why traditional goal setting is taking a backseat and how nurturing your innate strengths can lead to unprecedented success. Plus, we're spilling the beans on the exciting plans Ladies Who Launch has in store for you this year. So, grab your favourite beverage, settle in, and let's launch into this insightful journey together! 1. Reintroduction to Your Co-Hosts
2. Breaking the Mold: Why Goals Are Out
3. Embracing Strengths: The New Success Mantra
4. Ladies Who Launch: Our Vision for 2024
Ladies Who Launch is a podcast for women entrepreneurs who want to run successful businesses without the “hustle.” Your Hosts: Dakota Kidby is owner of Social Centric, a digital marketing agency based in Calgary, Alberta. Alyssa Berry is owner of Alyssa Berry Communications, a boutique public relations agency based in Calgary, Alberta. | |||
| 97 - Welcome 2024! | 03 Jan 2024 | 00:42:32 | |
Alyssa and DK recount our slightly stressful 2023 and talk the year ahead! Ladies Who Launch is a podcast for women entrepreneurs who want to run successful businesses without the “hustle.” Your Hosts: Dakota Kidby is owner of Social Centric, a digital marketing agency based in Calgary, Alberta. Alyssa Berry is owner of Alyssa Berry Communications, a boutique public relations agency based in Calgary, Alberta. | |||
| 96 - Be a Smart Consumer this Holiday Season | 20 Dec 2023 | 00:25:37 | |
The holidays can be stressful, financially draining and exhausting. Capitalism and irresponsible consumerism pop off this time of year, especially on social media. Our social media feeds are bombarded with advertisements and influencers peddling all kinds of products we don’t need. Join Alyssa and Dakota as they provide tips and tricks on how to be a smart consumer this holiday season by quieting the noise and spending responsibly. They also provide some of their best gift ideas for last-minute shoppers. Businesses mentioned:
Ladies Who Launch is a podcast for women entrepreneurs who want to run successful businesses without the “hustle.” Your Hosts: Dakota Kidby is owner of Social Centric, a digital marketing agency based in Calgary, Alberta. Alyssa Berry is owner of Alyssa Berry Communications, a boutique public relations agency based in Calgary, Alberta. | |||
| 95 - The Impacts of Negative Mindset and How to Elevate Your Self-Talk | 06 Dec 2023 | 00:40:02 | |
We all struggle with negative self-talk throughout our lives and careers. How you deal with that talk can be your greatest success. In this episode, Dakota and Alyssa discuss their struggles in 2023, how they are overcoming the toxic relationship with their thoughts and sharing their biggest “failures.” Ladies Who Launch is a podcast for women entrepreneurs who want to run successful businesses without the “hustle.” Your Hosts: Dakota Kidby is owner of Social Centric, a digital marketing agency based in Calgary, Alberta. Alyssa Berry is owner of Alyssa Berry Communications, a boutique public relations agency based in Calgary, Alberta. | |||
| Taking Time to Rest - See You Soon! | 08 Nov 2023 | 00:05:06 | |
Aly B and DK are BURNT OUT! We're taking a two week break and we'll be back on Dec 6th. Ladies Who Launch is a podcast for women entrepreneurs who want to run successful businesses without the “hustle.” Your Hosts: Dakota Kidby is owner of Social Centric, a digital marketing agency based in Calgary, Alberta. Alyssa Berry is owner of Alyssa Berry Communications, a boutique public relations agency based in Calgary, Alberta. | |||
| 94 - Are you "future fit" in your career? | 25 Oct 2023 | 00:56:16 | |
This week, Margo Purcell, CEO of InceptionU joins Alyssa to discuss the changing landscape of the digital economy and how InceptionU is assisting many wanting a career change into the tech sector. InceptionU is a private, not-for-profit learning organization that is addressing the skills gaps in the digital economy. As CEO, Margo works with learners, industry and government partners to develop accessible programs to help Calgarians transition into tech careers. She also coaches leaders, founders and senior managers to think differently about how they approach innovation through problem-setting, problem-solving and designing meaningful solutions. Margo is also a board member of the LearningCITY Collective, an organization dedicated to creating inclusive, dynamic and future-ready talent in the City of Calgary. Books mentioned: Ladies Who Launch is a podcast for women entrepreneurs who want to run successful businesses without the “hustle.” Your Hosts: Dakota Kidby is owner of Social Centric, a digital marketing agency based in Calgary, Alberta. Alyssa Berry is owner of Alyssa Berry Communications, a boutique public relations agency based in Calgary, Alberta. | |||
| 93 - Taking Care of Yourself and Your Business - Who's Your Body Double? | 11 Oct 2023 | 00:10:13 | |
Join Dakota for this mini-episode to go over best practices and trial and error in how to solo-prenuer with a back-up plan. Ladies Who Launch is a podcast for women entrepreneurs who want to run successful businesses without the “hustle.” Your Hosts: Dakota Kidby is owner of Social Centric, a digital marketing agency based in Calgary, Alberta. Alyssa Berry is owner of Alyssa Berry Communications, a boutique public relations agency based in Calgary, Alberta. | |||
| 92 - GenX women: the no longer silent and forgotten generation | 27 Sep 2023 | 01:01:13 | |
GenX is the smallest generation and hisorictally have been ignored for the Boomer vs. Millennial fight. This generation has always punched well above its weight as early adopters on technology and as the facilitator of the changing corporate culture as it transitioned with the influx of millennials. Now it’s time for GenX women to step up as we have important stories and experience to share. Join Alyssa and personal success coach and business growth strategist, Kim Page as they discuss the rise of GenX. Kim Page is a passionate advocate for honest, gritty growth through marketing, sales and personal empowerment for innovators and ambitious women. With over 30 years of experience as a business growth strategist and personal success coach, she has dedicated her life to helping businesses grow through community connections, marketing and sales. And more recently she helps individuals learn to break free from constraints of hustle culture, rediscover their passions, and redefine success on their own terms. GenXO: Kim Page: Ladies Who Launch is a podcast for women entrepreneurs who want to run successful businesses without the “hustle.” Your Hosts: Dakota Kidby is owner of Social Centric, a digital marketing agency based in Calgary, Alberta. Alyssa Berry is owner of Alyssa Berry Communications, a boutique public relations agency based in Calgary, Alberta.
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| 91 - Guess who is responsible for your success? YOU. That's right, only YOU! | 13 Sep 2023 | 00:25:40 | |
Women are notoriously unwilling to reach for the next rung of success. Whether in your career by not feeling you’re qualified for that promotion, in your life by making the decision to travel or move to better your lifestyle or even as an entrepreneur as imposter syndrome raises its head, women need to step up and showcase their badassery (yes, that is a word.) Understanding that not only are you qualified and deserving of success but that you are OWED that success is the first step in living your best life. Alyssa and Dakota talk about why it's on you to make sure your mindset lines up with your success goals. Ladies Who Launch is a podcast for women entrepreneurs who want to run successful businesses without the “hustle.” Your Hosts: Dakota Kidby is owner of Social Centric, a digital marketing agency based in Calgary, Alberta. Alyssa Berry is owner of Alyssa Berry Communications, a boutique public relations agency based in Calgary, Alberta. | |||
| 90 - Taking a mental fast for more brain power and a clearer head | 30 Aug 2023 | 00:16:45 | |
What is a mental fast and how can it help alleviate all the digital noise? Let’s be honest, we are all addicted to our phones. Whether it is checking emails, watching videos or obsessively checking social media we can all use an extended break from our digital existence. Alyssa and Dakota explore the emerging trend of mental fasts and how they can help you calm your mind, get away from all the noise and feel a little more grounded. Ladies Who Launch is a podcast for women entrepreneurs who want to run successful businesses without the “hustle.” Your Hosts: Dakota Kidby is owner of Social Centric, a digital marketing agency based in Calgary, Alberta. Alyssa Berry is owner of Alyssa Berry Communications, a boutique public relations agency based in Calgary, Alberta. | |||
| 89 - The current state of social media. Threads. For real? | 16 Aug 2023 | 00:18:57 | |
“What is happening with social media?” is a question that most of us are asking ourselves daily. It seems that the tech giants and their cuckoo CEOs are doing everything they can to ruin our existence. At the time of recording, Twitter was still Twitter (let’s not discuss X) and Threads had just been released. Dakota and Alyssa discuss the downfall of Twitter and whether its new competitor is worth hopping onto or take a more wait and see approach. We know algorithms are a constant struggle but now it’s becoming more difficult to even decide what platforms to be on and how to use them. Join us as we delve into (well, rant about) the current state of social media and whether it may be time to start culling the herd. Ladies Who Launch is a podcast for women entrepreneurs who want to run successful businesses without the “hustle.” Your Hosts: Dakota Kidby is owner of Social Centric, a digital marketing agency based in Calgary, Alberta. Alyssa Berry is owner of Alyssa Berry Communications, a boutique public relations agency based in Calgary, Alberta. | |||
| 88 - Being successful by making big, scary decisions | 02 Aug 2023 | 00:27:26 | |
Many of us are feeling in a rut. The pandemic has “ended” for many but for entrepreneurs, business may not be back to normal. Sometimes making big life decisions are what need to happen to shake out of the feeling of stagnation. In this episode, Alyssa reveals a very large decision she is making to benefit her future, which may surprise many of our regular listeners. If you are feeling like your life and/or business is needs a wake up call, you will want to tune in to this one. Ladies Who Launch is a podcast for women entrepreneurs who want to run successful businesses without the “hustle.” Your Hosts: Dakota Kidby is owner of Social Centric, a digital marketing agency based in Calgary, Alberta. Alyssa Berry is owner of Alyssa Berry Communications, a boutique public relations agency based in Calgary, Alberta. | |||
| 87 - Five things every woman entrepreneur should have when starting a business | 19 Jul 2023 | 00:27:05 | |
Join us in this listicle style episode where we discuss five major things you didn’t know you needed when starting a business. We understand listicles are a bit out of date but it worked best for our brains today! Also enjoy Alyssa and Dakota being real and escaping the microscope for some laughs today! PS: do you also use pimple patches? Ladies Who Launch is a podcast for women entrepreneurs who want to run successful businesses without the “hustle.” Your Hosts: Dakota Kidby is owner of Social Centric, a digital marketing agency based in Calgary, Alberta. Alyssa Berry is owner of Alyssa Berry Communications, a boutique public relations agency based in Calgary, Alberta. | |||
| 86 - What's wrong with my brain? | 05 Jul 2023 | 00:38:53 | |
Let's get real about mental health challenges, the onslaught of ADHD diagnosis in the past few years and open up about how our brains really work. It’s terrifying to talk about our feelings and rather, listen to a T-Swift song about our inner demons. But you know what? Screw it. Let’s get real. In this episode of Ladies who Launch, Alyssa and Dakota discuss Dakota’s newly discovered and diagnosed ADHD, the root lightbulb moment she finally realized - oh damn, there really is something I need to address - and more on why this topic is both fascinating and needs to be discussed. Ladies Who Launch is a podcast for women entrepreneurs who want to run successful businesses without the “hustle.” Ladies Who Launch Dakota Kidby is owner of Social Centric, a digital marketing agency based in Calgary, Alberta. Alyssa Berry is owner of Alyssa Berry Communications, a boutique public relations agency based in Calgary, Alberta.
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| 85 - It’s June! Time for a business and life check in | 21 Jun 2023 | 00:25:46 | |
It it well-known that Alyssa and Dakota are no fans of New Year’s resolutions but are big proponents of continual goal setting throughout the year as situations change. June always seems chaotic when dealing with clients, staff or management. Parents are pre-occupied with end of school celebrations and graduations, while most are planning their vacations. Trying to get project deliverables completed can be difficult. It makes the perfect time to sit down with your clients or staff to set clear priorities to the end of the year and create clear timelines for the summer to ensure projects move forward throughout vacation season. Alyssa and Dakota provide insight on tools and resources they use for mid-year check ins and even provide some context on difficult conversations they have had with clients and themselves. The company mentioned by Dakota that hampions the power and potential of cognitive diversity within teamschampions the power and potential of cognitive diversity within teams is https://emergeneticscanada.com/ Ladies Who Launch is a podcast for women entrepreneurs who want to run successful businesses without the “hustle.” Ladies Who Launch Dakota Kidby is owner of Social Centric, a digital marketing agency based in Calgary, Alberta. Alyssa Berry is owner of Alyssa Berry Communications, a boutique public relations agency based in Calgary, Alberta. | |||
| 84 - Short-term optimization tactics for business growth | 07 Jun 2023 | 00:28:38 | |
Running a business is more than just your five year business plan. It is managing day to day priorities, timelines and never ending tasks which can become overwhelming and exhausting. In this week’s episode Dakota and Alyssa delve into effective strategies to increase your productivity to grow your business. Key topics
You don’t need to be running on empty to feel accomplished. Remember, work smarter, not harder. Ladies Who Launch is a podcast for women entrepreneurs who want to run successful businesses without the “hustle.” Ladies Who Launch Dakota Kidby is owner of Social Centric, a digital marketing agency based in Calgary, Alberta. Alyssa Berry is owner of Alyssa Berry Communications, a boutique public relations agency based in Calgary, Alberta. | |||
| 83 - Our favourite tech tools | 24 May 2023 | 00:19:33 | |
Software plays a vital role in today’s society. Whether it’s as basic as emails, to the current discussions around artificial intelligence, we are bombarded with content daily. As the economy slows down, businesses everywhere are looking at their operational costs and where they can save money. Software is one of the low hanging fruits when it comes to cost cutting. Knowing which to keep or toss can make or break a small business. Alyssa and Dakota discuss some of their favourite software programs they use regularly and how they can make your business more efficient. Substack - https://substack.com/ is a great tool for small PR agencies as it allows them to access journalists directly and have a pulse on topics of interest. It is free to use, with those accounts you follow sending content directly to your inbox. Basecamp - https://basecamp.com/ is a project management tool that allows you to organize projects for all your clients in one place Canva - https://www.canva.com/ allows users to create everything from social media graphics to annual reports. Ladies Who Launch Dakota Kidby is owner of Social Centric, a digital marketing agency based in Calgary, Alberta. Alyssa Berry is owner of Alyssa Berry Communications, a boutique public relations agency based in Calgary, Alberta. | |||
| 82 - What is your brand? | 10 May 2023 | 00:19:53 | |
As the famous quote from Bill Gates states, “your brand is what people say about you when you aren’t in the room.” Developing your brand is the first step when starting any business. If you can’t answer the question of why you are doing what you do, it will make your journey so much more difficult. When developing your brand, the first question is what is your story?
Alyssa and Dakota discuss how they build both their personal and professional brands and why it’s important that they align. Ensuring you are working for and with people who align with your values and standards is important to your mental health. In this episode we discuss our conversation with Kristen Dyck of Avro Creative who is a personal branding expert. Find her episode here https://podcasts.apple.com/ca/podcast/ladies-who-launch/id1502758579?i=1000535385370 Ladies Who Launch Dakota Kidby is owner of Social Centric, a digital marketing agency based in Calgary, Alberta. Alyssa Berry is owner of Alyssa Berry Communications, a boutique public relations agency based in Calgary, Alberta. | |||
| 81 - The Root of it All - a documentary we all need to consume | 26 Apr 2023 | 00:31:30 | |
Join Dakota today as she is joined by Kimbery Gray and Kalyn Edworthy to discuss their new documentary, The Root of it All. The Root of it All is a film about a disconnected urbanite who is curious about a deeper relationship with nature and the very thing that nourishes us and sustains us - our food. The film is also a solutions-based exploration of regenerative farming and features the creative people changing Calgary’s food system and features some amazing Calgarians and Albertans that those of you who live in Alberta might know! We are also so excited to announce that The Root of it All will be making its premier at Northwest Fest on May 6, 2023. Tickets are available at: https://www.northwestfest.ca/ Follow and learn more about the film, its creators and more at: https://www.instagram.com/the.root.of.it.all/ Ladies Who Launch Dakota Kidby is owner of Social Centric, a digital marketing agency based in Calgary, Alberta. Alyssa Berry is owner of Alyssa Berry Communications, a boutique public relations agency based in Calgary, Alberta. | |||
| 80 - When an issue becomes a crisis | 12 Apr 2023 | 00:22:07 | |
Every business owner deals with several issues daily - it’s when one of those issues turns into a crisis that problems can arise. Alyssa walks us through the difference between an issue and a crisis in your business and how to properly manage a crisis if it arises. Dakota acts as her opinionated self in this episode. --- Follow us on Instagram (@ladieswholaunchpod), and Facebook (LadiesWhoLaunchPod), or email us at ladieswholaunchpod@gmail.com to find out more about us and be notified when new episodes release! | |||
| 79 - Are to-do lists making you feel less productive? How to tie your to-do’s back to your purpose | 29 Mar 2023 | 00:27:38 | |
Alyssa and Dakota are f*ing terrible time managers. Throw in a little ADHD and this is even harder to navigate. Are you also terrible at time management and require constant flow state apps to stay on task? We feel you. Let’s talk about how to build to-do lists that not only serve you, but make your day better, more fulfilling and more successful. Also, be the first subscribers to our BRAND NEW NEWSLETTER! Containing juicy tidbits from the both of us on business FREE MARKETING ADVICE, VIP only invites to the Ladies who Launch Sip and Speak series, happening quarterly in Calgary, AB and more! Subscribe here: http://eepurl.com/imrHVY --- Follow us on Instagram (@ladieswholaunchpod), and Facebook (LadiesWhoLaunchPod), or email us at ladieswholaunchpod@gmail.com to find out more about us and be notified when new episodes release! | |||
| 78 - Show me the money, honey | 15 Mar 2023 | 00:23:07 | |
Join Alyssa and Dakota as we talk about being a woman and how our gender adversely affects access to money, capital in general and also, some of the things Alyssa and Dakota have personally been through in this capacity when buying homes and more. Also, be the first subscribers to our BRAND NEW NEWSLETTER! Containing juicy tidbits from the both of us on business FREE MARKETING ADVICE, VIP only invites to the Ladies who Launch Sip and Speak series, happening quarterly in Calgary, AB and more! Subscribe here: http://eepurl.com/imrHVY --- Follow us on Instagram (@ladieswholaunchpod), and Facebook (LadiesWhoLaunchPod), or email us at ladieswholaunchpod@gmail.com to find out more about us and be notified when new episodes release! | |||
| 77 - All our single ladies (put your hands up!) | 01 Mar 2023 | 00:26:56 | |
All the single ladies... in this episode Alyssa and Dakota discuss the disparity that comes alongside being a woman in all things - even groceries! Tune-in and tell us what you think! Show me the money honey... in this episode Alyssa and Dakota unpack equality with women and money and how we're treated when it comes to loans, banking and more. --- Follow us on Instagram (@ladieswholaunchpod), and Facebook (LadiesWhoLaunchPod), or email us at ladieswholaunchpod@gmail.com to find out more about us and be notified when new episodes release! | |||
| 76 - AI...WTF?? | 15 Feb 2023 | 00:16:54 | |
AI (Artificial Intelligence) is an everyday part of our lives in 2023. If you use Grammarly to help compose your content and emails or utilize self-checkout at retail stores you are utilizing AI. With the current heated discussion around ChatGPT, many communications and digital marketing professionals are both intrigued and concerned about how this may affect their careers. Join Alyssa and Dakota as they share their thoughts on how AI is changing the content landscape, for better or worse. --- Follow us on Instagram (@ladieswholaunchpod), and Facebook (LadiesWhoLaunchPod), or email us at ladieswholaunchpod@gmail.com to find out more about us and be notified when new episodes release! | |||
| 75 - Get your BBBF's together for a fuller life | 01 Feb 2023 | 00:39:06 | |
You know what a BFF is - Alyssa and Dakota are taking it further with BBBF's - tune in to learn what they are and how to get them for a fuller and more inspirational life! --- Follow us on Instagram (@ladieswholaunchpod), and Facebook (LadiesWhoLaunchPod), or email us at ladieswholaunchpod@gmail.com to find out more about us and be notified when new episodes release! | |||
| 74 - Business and Life Lessons from 2022 | 18 Jan 2023 | 00:22:50 | |
2022 was a ride. With many ups and downs, it definitely left its mark on all of us. In this episode, Alyssa and Dakota discuss some of the hard lessons they learned about their businesses and personal lives in 2022 and how they plan to make changes in 2023. --- Follow us on Instagram (@ladieswholaunchpod), and Facebook (LadiesWhoLaunchPod), or email us at ladieswholaunchpod@gmail.com to find out more about us and be notified when new episodes release! | |||
| 73 - Entering 2023 With Boundaries and No BS | 04 Jan 2023 | 00:20:40 | |
2023 kicks off with Dakota and Alyssa discussing plans to scale their businesses this year, along with some candid chat about moving on from clients that you no longer align with or aren't filling your cup. --- Follow us on Instagram (@ladieswholaunchpod), and Facebook (LadiesWhoLaunchPod), or email us at ladieswholaunchpod@gmail.com to find out more about us and be notified when new episodes release! | |||
| 72 - Gift Guide | 21 Dec 2022 | 00:19:14 | |
It's that time again! Join the Ladies who Launch for a roundup of local experiences and gifts! --- Follow us on Instagram (@ladieswholaunchpod), and Facebook (LadiesWhoLaunchPod), or email us at ladieswholaunchpod@gmail.com to find out more about us and be notified when new episodes release! | |||
| 71 - Hustle culture or do you just love your job? | 07 Dec 2022 | 00:26:11 | |
Join Alyssa and Dakota as we unpack the difference between the toxic North American hustle culture and pure passion for a job you love! We also talk about the sh*t show that is the social media landscape and how we're coping. --- Follow us on Instagram (@ladieswholaunchpod), and Facebook (LadiesWhoLaunchPod), or email us at ladieswholaunchpod@gmail.com to find out more about us and be notified when new episodes release! | |||
| 70 - Foraging your way back to nature with Andi from Saint Alchemy | 23 Nov 2022 | 00:27:48 | |
Andi is a nature-loving, star-gazing, free-spirited, forest witch. Their academic background in environmental science and personal connection to astrology and earth magic informs everything they create. In November of 2021, Andi launched Saint Alchemy - a wild foraged apothecary of cosmically infused skincare potions, herbal teas, altar tools, and more. Saint Alchemy is about connection to the land, handcrafting small-batch products from responsible foraging of wild growing plants, and educating folks about both the magic and medicine of plants. Andi identifies as queer, nonbininary and uses they/she pronouns. Shop with and visit Andi at: saint-alchemy.com --- Follow us on Instagram (@ladieswholaunchpod), and Facebook (LadiesWhoLaunchPod), or email us at ladieswholaunchpod@gmail.com to find out more about us and be notified when new episodes release! | |||
| 69 - Did you know there's a Canadian Women's Chamber of Commerce? | 09 Nov 2022 | 00:33:38 | |
The fact a Women's Chamber of Commerce is necessary in 2022 says everything about the patriarchal structure of business, entrepreneurship and politics. Join Dakota and Alyssa as we welcome Nancy Wilson, the founder and CEO of the Canadian Women’s Chamber of Commerce (CanWCC), a national, not-for-profit organization that advocates for women-identified and non-binary business owners in Canada. We discuss the main challenges facing women-owned businesses (ahem, access to capital) and how having a seat at the inner tables in the House of Commons is pushing for change. For more information on the Canadian Women's Chamber of Commerce, visit CanWCC.ca --- Follow us on Instagram (@ladieswholaunchpod), and Facebook (LadiesWhoLaunchPod), or email us at ladieswholaunchpod@gmail.com to find out more about us and be notified when new episodes release! | |||
| 68 - Does anyone know what they want to be when they grow up? | 26 Oct 2022 | 00:29:01 | |
Our parents worked for 30 years in the same job or with the same company, were married at 21, and had kids at 23. It was a different time but many of us feel pressure to be our parents and wonder "what are we even doing?" Alyssa and Dakota take aim at our need to compare our success to our peers and why it's ok if you're still figuring things out. Resources Mentioned in this Episode:
Follow us on Instagram (@ladieswholaunchpod), and Facebook (LadiesWhoLaunchPod), or email us at ladieswholaunchpod@gmail.com to find out more about us and be notified when new episodes release! | |||
| 67 - Are five-year plans even relevant anymore? | 12 Oct 2022 | 00:27:56 | |
We know that planning for your business growth is essential but in today's fast-changing world navel gazing too far into the future may actually be a detriment. Join Dakota and Alyssa as they discuss how they have changed their attitudes around long-term planning for their clients and their businesses. --- Follow us on Instagram (@ladieswholaunchpod), and Facebook (LadiesWhoLaunchPod), or email us at ladieswholaunchpod@gmail.com to find out more about us and be notified when new episodes release! | |||
| 66 - The importance of nurturing your community | 28 Sep 2022 | 00:15:45 | |
Join Alyssa and Dakota for his mini-episode on the importance of your community and how to access them! --- Follow us on Instagram (@ladieswholaunchpod), and Facebook (LadiesWhoLaunchPod), or email us at ladieswholaunchpod@gmail.com to find out more about us and be notified when new episodes release! | |||
| 65 - Getting Paid for Your Passion | 14 Sep 2022 | 00:14:35 | |
Join Alyssa and Dakota for a mini-episode as we unpack the Quiet Quitting effect that happened this past August and why this should come as no surprise to overbearing corporations who are still working their people too hard and for little compensation. Book recommendation: --- Follow us on Instagram (@ladieswholaunchpod), and Facebook (LadiesWhoLaunchPod), or email us at ladieswholaunchpod@gmail.com to find out more about us and be notified when new episodes release! | |||
| 64 - LWL Book, Podcast and Music Recommendations for 2022 | 31 Aug 2022 | 00:31:20 | |
It's time for a book (and other) dump! Tune-in as Alyssa and I highlight all of the things we're tuning into lately! We cover off some great fiction beach reads, orgasmicn enlighgteniment and how patriarchy has shaped society! List and where to find things:
--- Follow us on Instagram (@ladieswholaunchpod), and Facebook (LadiesWhoLaunchPod), or email us at ladieswholaunchpod@gmail.com to find out more about us and be notified when new episodes release!
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| 63 - Killing it (or not) in quarter four | 17 Aug 2022 | 00:25:41 | |
Join Alyssa and Dakota as we talk $h%T the year, what's coming, the bat-shit-crazy that everyone seems to be experiencing and also, try to get positive about Q4. --- Follow us on Instagram (@ladieswholaunchpod), and Facebook (LadiesWhoLaunchPod), or email us at ladieswholaunchpod@gmail.com to find out more about us and be notified when new episodes release! | |||