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TitreDateDurée
The Mushroom King Podcast Trailer02 Sep 202500:02:04

The Mushroom King is a mushroom podcast that welcomes comedians, actors, directors, writers, musicians to discuss their relationship with mushrooms. 

The Mushrooms hijacked Ryan Williams' nervous system and the forest anointed him the Mushroom King. They forced him to do this, he is just the messenger, to help prevent the humans from destroying the planet. The Mushroom King's work is to translate the work of the fungi, making it accessible to as many people as possible.

The Mushroom King's conversational interview style gives guests a place to discuss how they are connected to the mycelial network, which will be completely new to listeners. 

33 Minute Breathwork + Deep Relaxation Meditation LIVE from West Los Angeles07 May 202400:36:18

Have you been feeling stressed out with your family, over-exhausted from work, or seeking a new way to treat your insomnia? If that sounds familiar, please join me for a 33 minute podcast episode of Breathwork and Deep Relaxation Meditation.

 

Breathwork teaches us to release stress in an easy way – through exhaling.

 

The class also will conclude with a Deep Relaxation practice, called Yoga nidra. This meditation is known yogic sleep — it’s the state between being awake and asleep. Come join me if this feels like something you’d like to practice!

 

Sign-up for my Breathworker email community for FREE Breathwork podcasts at Breathwork.center

 

Sign-up for my in-person Breathwork for Beginners Workshop at Yoga Changes June 9 in Santa Monica, CA.

 

Whether mental and emotional fitness, physical relaxation, or calming the mind, Breathwork and Deep Relaxation Meditation can help soothe the body.

 

What does Breathwork feel like?

 

In Breathwork you breathe with intention, which helps to calm down the nervous system. Intentional breathing helps to relax, since many of us spend our days breathing in fear, worried about our job security, or even anxious about missing traffic lights. We are burned out, Breathwork retrains us on how to breathe in a more healthy and even fun way.

 

To practice Breathwork you lay on your back, breathing in a rhythmic breathing pattern. Music is playing in the background, and your goal is to relax your body. You breathe in two deep inhales. First in the belly, then in the chest. Then you exhale it all out.

It goes like this:

 

- Inhale in the chest

- Inhale in the belly

- Exhale it all out

 

What does Deep Relaxation (Yoga nidra) feel like?

 

This podcast will offer Deep Relaxation meditation (Yoga nidra) after the Breathwork. This state is achieved when your body is deeply relaxed, while your mind remains awake. Yoga nidra is an ancient meditation practice that takes you deep into your subconscious. It helps treat anxiety, alleviate stress, heal trauma, and gives people relief from insomnia.

 

It features a body scan, where you mentally rotate attention to specific parts of our body. You focus a few seconds of energy on your body from forehead to throat to your toes and everywhere in between. The idea is to quickly scan the body, with each body part getting a specific and relaxing focus.

 

Whether it is dealing with daily frustrations, general anxiety or long-term grief – the practice is a natural remedy to the stress of life. It helps to change our perception of these stresses.

 

To practice Breathwork you lay on your back, breathing in a rhythmic breathing pattern. Music is playing in the background, and your goal is to relax your body.

***Please do not practice breathwork while operating a vehicle. If you are pregnant or have any known health issues, please consult your doctor before performing Breathwork. If you feel unsafe during the meditation, have a history of trauma, or feel overly activated, you can stop, breathe through your nose, and open your eyes and stop the practice.

You breathe in two deep inhales. First in the belly, then in the chest. Then you exhale it all out. It's a lot of fun, thanks for joining!

 

How to Build a Thriving Community 117 | David Spinks 02 May 201800:37:17

David Spinks delivers a master class on how to build amazing, loyal, and collaborative communities. I get a lot of questions from listeners asking "do I build a community first, and then a product," or "do I build a product and then find a community." David votes for community first, and we dive deep into that. Listen to all our archives with authors like Seth Godin, Dan Ariely, Brad Feld, YouTubers like Franchesca Ramsey or Freddie Wong: http://www.influencereconomy.com

The 4 steps in community engagement are:

1. Identity The member’s identity aligns with the identity of the community. 2. Trust The member develops trust in other members and in the community as a whole. 3. Participation The member takes action to participate in the community. 4. Reward The member gets value from their participation and wants to experience it again.
Ep. 27 - Willie Geist: Writing a Top 10 Book and Hosting TODAY Show & Morning Joe24 Nov 201400:28:48

In this episode I talk with Willie Geist, co-host of the TODAY Show and Morning Joe, and a multiple time NY Times best-selling author.  Willie is an old friend from Vanderbilt and I enjoyed interviewing at his office in NYC a few weeks ago.

Willie chats about his book Good Talk, Dad:  The Birds and The Bees…and Other Versions We Forgot to Have  that he co-authored with his father Bill Geist.  Good Talk, Dad became a NY times best-seller, without having any orders pre-sold through Amazon. This is a big deal, because the bulk of book orders in this modern day come from pre-ordering on Amazon’s website.  Willie details why and his Dad wrote the book together, and how they marketed it to their audiences around Father's Day. 

Additionally, we dive into various chapters of the book. This includes reminiscing about the famed Big Sky Basketball Tournament @ Vanderbilt University that we both played in back in college. And a funny chapter he wrote about taking his daughter to a Harvard/Columbia football game. 

Willie also talks about how what it’s like crossing over to other shows like Andy Cohen’s Bravo Show, Joel McHale’s The Soup, and working with The Olympics with Brian Williams and Michelle Beadle. Andy Cohen and other friends were instrumental in helping to market “Good Talk. Dad,” helping it reach best-seller status.

Buy Willie and Bill Geist’s book “Good Talk, Dad”: http://www.amazon.com/Good-Talk-Dad-Conversations-Forgot-ebook/dp/B00EXTVSMI

Follow Willie Geist on Twitter: https://twitter.com/williegeist

Watch Willie on the Today Show: http://www.today.com/

 

Ep. 26 - Lance Ulanoff: Social Media Branding for Writers (Mashable's Editor at Large)20 Nov 201400:35:58

Lance Ulanoff is Chief Correspondent and Editor-at-Large at Mashable.  He joined the Stories From the Influencer Economy, to detail his work as a journalist, and discuss how the journalism industry is evolving in the era of social media.

We also discussed how journalists can build their personal brands on platforms like Twitter & Vine.  Lance has covered Apple since his days writing PC Mag, through the current job at Mashable.  He also has makes regular appearances to talk tech and products on shows like Fox News, the Today Show, and Good Morning America. 

I had Lance on the show to discuss: 

  • How journalists can market themselves, and find their POV
  • What type of content journalists can create to stand-out in the media world
  • What’s it like covering Apple event in 2014, vs. 1990

 

Follow Lance on Vine: 

 

What you’ll get out from this episode (Show notes):

 

  • How Lance uses Vine animations to tell stories via journalism 
  • The importance of having a personal brand in social media 
  • How Lance went from writing a column for PC Mag, to creating social media stories at Mashable 
  • How social media creates real-time news at Mashable
  • The differences between news rooms in the late 1990’s to today
  • What its like covering the Apple iPhone launch events
  • What it was like writing 20 page features on technology compared to his work today in journalism
  • How he connects with Levarr Burton, William Shatner and other influencers via social media
  • Lance’s advice to journalism students for “how to get into writing for a living”
  • What’s next for Mashsable 
Ep. 25 - Justin Jackson: How to Build and Ship Your First Product05 Nov 201401:06:19

This episode is supported by https://www.trumaker.com

Justin Jackson joins the Influencer Economy for Episode #25.  Justin a product manager by day, and does a million other things in his spare time. He details how he hosts his Product People podcast, works his day job as a product manager, and finds time to blog and write his email newsletter. Justin talks at length about the important of "shipping" your ideas and building products.  So often people focus on big ideas, and Justin talks how the virtues in building smaller ideas, that can turn into bigger ones.  This episode also dives into how to interview and reach important people as well as how building side projects can help re-define your career.

 

Product People:  A podcast focused on great products and the people who make them  http://productpeople.tv

Justin's website:  http://justinjackson.ca

Justin on Twitter:  https://twitter.com/mijustin

Ep. 24 - Steps to Write for TV in Hollywood with Caleb Bacon of Man School30 Oct 201400:32:18

Caleb Bacon is an network TV writer and host of the popular podcast Man School.  He's a jack of all trades in the modern media world.  He currently writes for the TBS comedy Sullivan and Son, while also hosting the weekly Man School Podcast.  Man School is a show where he interviews men about their exciting or difficult experiences.  He often interviews guys about major moments in their lives that shaped them as a person.

On this week's Influencer Economy, Caleb details what it's like writing on Sullivan and Son, and how he started writing for TV Shows.  He details his creative process for not only TV, but how he broke into the podcasting world. We talked at length about his creative ambitions, and how to become successful in Hollywood.  The show also goes deep into the pitfalls of working in entertainment, living in Los Angeles, and Caleb's sobriety.

This is a really great episode.  Caleb was forthcoming about how he built his writing and podcast careers, while also opening up about his creative process. We explore why we both podcast, and the ups and downs of working in Hollywood.

Subscribe on iTunes:   https://bitly.com/InflTune  Find us on SoundCloud:  https://soundcloud.com/the-influencer-economy

Support for this episode comes from Trumaker, a new menswear brand that combines ruggedly refined original designs with a modern approach to made-to-measure clothing. Call for a 30 minute fitting: http://www.trumaker.com

 Connect:

Man School Podcast:  http://manschoolshow.com

Caleb Bacon on Twitter:  https://twitter.com/CalebEatsBacon

Man School Podcast on Twitter:  https://twitter.com/ManSchoolShow

Ryan on Twitter:  https://twitter.com/ryanjwill

 

Ep. 23 - Ryan Ford: The Art and Science of Hip-Hop and Social Media23 Oct 201400:33:20

This episode is presented by Trumaker.com.

Ryan Ford is the EVP Chief Creative officer, at Cashmere Agency. Cashmere is a lifestyle agency based in Los Angeles that focuses on multicultural millennials and building out communication strategies that can speak to people authentically wherever they’re at online.  Their sister company is Stampede Management, and their client list that they advise and manage include Snoop Dog, Riff Raff, Far East Movement and more.  

There are a lot of great stories and nuggets from this talk with Ryan.  He and I grew-up in Des Moines, IA back in the day. We catch up about our freestyle rap days,the melting pot of our high school, and how that shapes us today.

Ryan Ford also details how Cashmere, and specifically artists like Snoop Dogg bridge the gap between hip-hop communities and Silicon Valley's tech companies.  Snoop Dogg was the first celebrity on Instagram and their company helps Silicon Valley understand how to communicate with millienials and diverse communities online.  Ryan’s company thinks a lot about MMXLII, which is the year 2042 when minorities in America will make-up the majority.  Ryan also explains Snoop Dogg's crowdfunding campaign to provide football equipment to inner-city youth in Iowa.  There's a lot of great stuff in here.  The article about Snoop helping Des Moines football:  http://www.desmoinesregister.com/story/news/local/des-moines/2014/10/22/snoop-dogg-campaign-youth-football-reaches-target/17745215/

Ep. 22 - Brian Koppelman - 3 Steps to Master Creativity 14 Oct 201401:07:12

Brian Koppelman joins The Influencer Economy as this week's guest.  Brian is the co-writer of films such as Rounders and Ocean's Thirteen, as well as the co-director of the Emmy Award winning "30 for 30," film on Jimmy Connors This is What They Want. Ryan met Brian on a trip to NYC, and they spoke in Brian's New York office.

 

He's also a prolific podcast host and hosts a show called The Moment, a weekly podcast that is part of the Grantland network.  Brian is interested in the way people accomplish remarkable things and how they process the big moments in their lives.  That is the thesis of the show.

 

http://www.influencereconomy.com

 

He was invited on the show to talk about his creative process around filmmaking, and his embracing of social media in the digital age.  As a creator, he has launched many big ideas online, and is a defining member of The Influencer Economy. 

 

Brian also created the extremely popular "Six Second Screenwriting Tips" on Vine.  The Vine series came out of questions received from Twitter.  He created one Vine every day (for 300 days), and one Vine has over 20 million loops.  The videos were focused on the idea of “giving yourself permission to create.” 

 

Brian is an avid podcast listener and"loves the intimacy of the conversations ." He talks about how Marc Maron's WTF inspired him to get into podcasting. Brian also details how he connected Bill Simmons and Dave Jacoby of Grantland, and how The Moment podcast came to be. 

 

He is currently working on a series for Showtime and shooting the pilot in the beginning of next year.  The show title: Billions, the setting is the financial industry in New York.  He is collaborating with his long time writing/directing partner David Levien and Andrew Ross Sorkin. 

 

Quotes:

•   “I’ve never calculated one part of my work. I’ve always just led with what fascinates me.  That’s why having the conversations is easy too. That’s what led to every movie… All this came from only being obsessed with chasing down my passions and being unrelenting with the desire to be able to tell my children that I fought to live the creative life I wanted to live and that they could do the same.” 

•   “I want all the things that I say to be things that I believe and have some value.”

•   “I actually don’t think that there is such a thing as remarkable people; people are the result of the actions that they take and then how they process the feedback from those actions.”   

•   "A blocked artist is probably a bad wife or husband.”   

 

Connect:

•   Brian on Twitter:  https://twitter.com/briankoppelman

•   Brian on Vine:  https://vine.co/briankoppelman

•   Brian's website:  http://briankoppelman.com

•   At the end of the show, he suggests that you watch his film Solitary Man: http://www.solitarymanmovie.com

 

Ep. 21 - Bernie Su: Simple Ways To Create a YouTube Series (And win an Emmy!)02 Oct 201400:58:47

 

Bernie Su: Creating The Lizzie Bennet Diaries

 

Bernie Su chatted with Ryan about writing, filmmaking and entrepreneurship. Bernie details the journey of adapting Pride and Prejudice, and creating The Lizzie Bennet Diaries for the online world.   Bernie and Hank Green of the Vlog Brothers are the creators of The Lizzie Bennet Diaries, and Bernie shares the story of how they adapted Jane Austin's famous book, for the modern digital day. His interactive series went onto win a PrimeTime Emmy and was the first ever YouTube Channel to receive such an amazing distinction.

http://www.influencereconomy.com/

He also explains what it was like launching their extremely successful Kickstarter campaign for the DVD distribution, and the follow-up online series:  Emma Approved. Bernie and his team at Pemberly Digital currently working with PBS Digital on Frankenstein MD, a modern adaptation of Frankenstein for the digital age.

Ryan asked Bernie to be on the show to talk about building properties like Lizzie Bennet on multiple platforms and taking risks as a creator. The Lizzie Bennet Diaries started as a web series, then became a DVD, and is currently a book “The Secret Diary of Lizzie Bennet.” Bernie shares his refreshing perspective that is guided by the philosophy: "If you want to win big, you have to bet big."

 

Ep. 20 - Harrison Barnes of The Golden State Warriors: Embracing Technology and Social Media in the NBA24 Sep 201400:28:47

Harrison Barnes of the Golden State Warriors is one of the more tech savvy athletes in the NBA, and sports.  Harrison tells Ryan about how he embraced the technology community upon getting drafted by the NBA’s Warriors as the 7th Pick of the 2012 NBA Draft.  When he moved to the San Francisco Bay area, Harrison met with executives at Facebook, Google and Yahoo!, wanting to learn as much as possible about the tech community. 

 

Harrison grew-up in Ames, IA. and Ryan grew-up in Des Moines, IA.  They had a lot to discuss about The Hawkeye State.  Harrison details his journey from Ames, IA to University of North Carolina to the Warriors, and how he interacts with those fan communities online.  Harrison is a forward-thinking and modern athlete who embraces technology and with the swipe of his fingers, he can reach his fans across the globe. 

 

http://www.influencereconomy.com

 

Harrison also recounts stories about how he chats with his fans via social media and describes his P.O. Box, where fans can send him items to be autographed. Harrison and Ryan also talk hypothetically what would it be like if Michael Jordan had Twitter back in the day, and how much a Tweet from Jordan would mean to a fan. 

 

 

In this episode you’ll learn:

 

  • What it’s like playing for the Golden St. Warriors
  • How athletes are interacting with fans over technology
  • How NBA players like Harrison Barnes embrace the entrepreneurial tech community
  • How Michael Jordan may use Twitter
  • How to reach fans as an athlete
  • How to creatively interact with your fans online.

 

Follow Harrison and the Warriors:

Ep. 19 - Ty Hildenbrandt: The Solid Verbal, College Football & Podcasting11 Sep 201400:32:33

Ty Hildenbrandt: The Solid Verbal, College Football & Podcasting

 

 

Ty Hildenbrandt, host of the college football podcast The Solid Verbal, chats with Ryan on the show.  The Solid Verbal is an independent, bi-weekly college football podcast hosted by Ty Hildenbrandt and Dan Rubenstein. Ty joined Ryan remotely from his studio in in Allentown, Pennsylvania.  The show is a 7 year old podcast, and pioneering in the podcasting world.  It’s one of the most popular independently produced podcast on the web. 

 

Ryan and Ty spend the first few minutes re-living Ty and and Dan’s infamous conversation with football coach Houston Nutt.  Ty also describes the process of hosting a bi-weekly show, and getting through the "tire fire" of college football Saturdays, to produce their shows.

 

Ty details how The Solid Verbal broke into the sports media world, gaining the respect from journalists to fan sites to fans.  He also dives into how the show was previously was part of Bill Simmons' Grantland Network.

 

Ty and Dan have developed a strong online community and also have a phone number for fans to call during the games on Saturdays.  Ryan left a call on the hotline this weekend, when he was in Nashville for the Vanderbilt/Ole Miss game.  They also talk about Derek Mason + Vanderbilt football at the end.

 

In this episode you'll learn:

 

·      How the Solid Verbal launched

·      How to create and produce your own podcast

·      How to pursue a passion project while keeping your day job

·      How Solid Verbal partnered with Bill Simmons’ Grantland network

·      How to grow a tone of voice for your podcast

·      How to start slow and grow your audience

·      How to involve your community into your show    

 

 

Ep. 18 - Building Products, Networking and Mentoring w/ Brenden Mulligan (Founder of Cluster & Tripcast)03 Sep 201400:37:04
Brenden Mulligan details his journey from graduating Vanderbilt University, to designing and building products in San Francisco.  Ryan chatted with Brenden at the Cluster Home Office in San Francisco, where Brenden is Founder and CEO.     Brenden spoke with Ryan about his entrepreneurial career, starting in Chicago, where he built the website Artist Data after graduating college. He shares the story about its acquisition and his ultimate move to the bay area.  He also speaks about about becoming a mentor with 500 Start-ups, what inspires his writing for TechCrunch, & how he built his network early on.    Brenden has built many projects for fun and some became start-ups:s Photofile, Webbygram, and Morning Picks, and OneSheet.   Cluster is a photo-sharing app. "Private spaces for you and your friends." is  currently available on the iTunes and Andoid:  https://cluster.co/   Tripcast  - "A living travel journal for your friends back home" is on on iTunes and Android:  https://tripcast.co/   ArtistData: http://www.artistdata.com/us/   Both Ryan and Brenden attended Vanderbilt University. #AnchorDown   In this episode you’ll learn:  
  • The inspiration behind the photo-sharing start-up Cluster
  • How working at Vanderbilt's Rites of Spring, helped Brenden's career  
  • How creating fun passion projects can turn into full-time jobs
  • How to have meaningful conversations while networking
  • How important mentoring is in the start-up community 
  • How to add value to your network and friends
  • How Brenden is re-thinking how we share photos and interact with our friends online
  • Much more.....
From Quitting Your 9-5 in Front of 10,000 people to Helping Others Make Millions | 116 | Nicole Walters04 Apr 201800:36:41

Nicole Walters calls herself a "hot mess." She once quit her high power insurance job via a livestream, with 10,000 people watching. She now helps others "monetize thyselves" and has some epic stories to share.

 

Influencer Economy: http://www.influencereconomy.com/ryan-williams-storytelling/

Nicole Walters: http://www.nicolewalters.tv/

 

Ep. 17 - Hunter Walk: VC Investing, YouTube, The Bottom Up Economy (Partner @ Homebrew VC)27 Aug 201400:30:36
http://www.influencereconomy.com/wp-content/uploads/2014/08/HunterRyaninfluencer.jpgRyan and Hunter chat it up!

Hunter Walk:   VC Investing, YouTube and The Bottom Up Economy (Partner @ Homebrew VC)

Ryan chatted with Hunter Walk, Partner at Homebrew Venture Capital, during Ryans’ recent trip to San Francisco.  Homebrew is a seed stage investment firm, that focuses on the “Bottom-Up Economy.”  Hunter calls his company a start-up, and instead of "writing code," he is "writing checks" to help founders build companies.

Hunter previously lead consumer product management at YouTube (Google).  Hunter and Ryan discussed what it was like working at YouTube very early on in the company's history.   They each talk about their love for platforms “that bet on people.  And that give people the tools to create where their efforts can turn into dollars.” 

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When reflecting on his time at YouTube, Hunter said with YouTube:  “You can build a TV-sized audience without having to ask for approval from anybody wearing a suit.  There are no gatekeepers.  It doesn’t mean that everyone succeeds to the same success, for there’s near equal access for everybody.”

Please subscribe to The Influencer Economy  on Stitcher and on iTunes

Ryan also asked Hunter about his blog, and how that effects deal flow (Thanks for the listener Edward for that question).  Hunter says blogging does help his investment business, although he doesn't know to what extent. He also believes in paying it forward and that it's important to be accessible to entrepreneurs via the blog/Twitter.  

Finally Hunter talked specifically what types of investments he likes to make. Hunter details how his investment philosophy was shaped by working on Google Adsense and while at YouTube.  Getting down into a few of his investments, Hunter dives into his portfolio companies:   Shyp and TheSkimm.  He discusses why he bet on them and what types of companies he is looking for. 

Hunter and Homebrew's info:

Homebrew’s website:  www.homebrew.com

Hunter’s blog:  www.hunterwalk.com

Hunter on Twitter:  www.twitter.com/hunterwalk

Hombrew on Twitter:  https://twitter.com/homebrew

Homebrew’s investments discussed:

The Skimm:  Daily email newsletter that gives you what you need to know to start your day:  http://www.theskimm.com

Shyp:  Enabling users to simplify the process of shipping items basically anywhere in the world.  http://www.shyp.com

 

Ep. 16 - Giving Back and Living a More Meaningful Life with Sloane Davidson13 Aug 201400:35:36

 

https://influencereconomy.files.wordpress.com/2014/08/sloane_rooftop.jpgSloane Davidson:  Founder of The Causemopolitan

Sloane Davidson, the founder of The Causemopolitan, chatted with Ryan about her journey as a social entrepreneur and about her “giving philosophy” for life. Sloane is also the author the Giving Manifesto, and has pioneered the category of “Cause-Filled Living.” She is the real deal, and through her writing, helps people find more meaning in their business relationships and friendships.  She details the launching of the Causemopolitan and how she writes her personal essays and grows her community.  

Sloane is an new class of entrepreneur, who has defined her career on her own terms.  One of her most memorable quotes from the podcast was: “The things I have done and not gotten paid for, have by far impacted me the most and made me feel alive. They have brought me the greatest connections and opportunities.”  Sloane and Ryan discuss the upside of working on passion projects and pursuing work outside of your day-job.  They agree that often these projects lead you to to more satisfaction and can shape your career in un-imaginable ways.  Many times Sloane has re-booted and re-launched her professional live, through creating value for the world.

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Sloane was named a top influencer at the 2010 Clinton Global Initiative and "Top Woman to Follow" on Twitter by Forbes.  She has also raised more than $1.5 million dollars for non-profits, including creating the Gulf Coast Benefit, an effort to support Gulf Coast communities after the BP oil spill.

MOBILE: Subscribe to the podcast on iTunes:  http://bit.ly/InflTune Subscribe to the podcast on Stitcher:  http://bit.ly/Infstit

Subscribe to The Causemopolitan: www.thecausemopolitan.com/signup

Giving Manifesto: - Listen to the episode for a discount code for a free copy! galore.cc

Sloane’s website: sloanedavidson.com

Sloane on Twitter: twitter.com/sloane

Learn from her email newsletter successes: us2.campaign-archive1.com/?u=2822bb515…d=de7d1607f7

Barbara Dunkelman: Managing Rooster Teeth’s Community (RWBY, RTX, Lazer Team, Red vs. Blue)23 Jul 201400:29:20

This week, Barbara Dunkelman, Community Manager of Rooster Teeth, details the journey of how she began working at Rooster Teeth.  While her job is Community Manger in title, she wears many hats in her community and fan driven role.

She and Gus Sorola are Co-Directors of the RTX Event, a fan and industry gaming conference hosted by Rooster Teeth in Austin, TX. The Event in 2014, featured over 30,000 attendees.  Barbara chats about what it’s like interacting with Rooster teeth’s impassioned fans both online at RTX.

Barbara tells Ryan what she’s learned working for Burnie Burns and the story about she found herself working at Rooster Teeth, after growing up a fan of the series Red vs. Blue in Canada.  She also talks about what it’s like voicing the character Yang in the Rooster Teeth anime-series RWBY, and gives Ryan pointers on what makes a good pun.  Finally, they discuss Project Lazer, the recent IndieGoGo crowdfunding campaign, where Rooster Teeth shattered film crowdfunding records by raising over $2.4 Million dollars.

Barbara’s Greatest puns video (created by a RT fan)

https://www.youtube.com/watch?v=LQ59UVFQJII

Follow Barbara on Twitter:  https://twitter.com/bdunkelman

Find Barbara on the Rooster Teeth site:  http://www.roosterteeth.com/barbara

 

Learn more about the RTX Event:  http://rtxevent.com/home.php

 

Rooster Teeth’s Lazer Team:  https://www.indiegogo.com/projects/lazer-team-by-rooster-teeth

 

Watch Episode 1 of RWBY:  http://www.youtube.com/watch?v=-sGiE10zNQM

 

Barbara in the Daily Dot Ryan referenced: 

 

http://www.dailydot.com/geek/barbara-dunkelman-rooster-teeth/

In this episode you’ll learn:

 

  • What makes a good community manager
  • How to create a community of lifetime fans
  • How Barbara Dunkelman got started at Rooster Teeth
  • What makes the RTX Event special
  • What is the anime series RWBY
  • What is the machinima series Red vs. Blue
  • What it’s like working at Rooster Teeth
"How to Start a Podcast" Michael Wolf (Next Market Podcast Host)15 Jul 201400:29:23

This week Ryan chatted with Michael Wolf, host of The Next Market Podcast. Michael and Ryan discuss the art and science of podcasting, Michael gives the podcast download.  He's somewhat of a podcast historian (even though the industry is very young), and Michael started podcasting in 2006.  He is also a writer and researcher, who has written for GigaOm, CNN, New York Times, Forbes.

Michael shares insights into how to start a podcast, and they chat about the Mt. Rushmore of podcast hosts.  Michael talks about some of his favorite podcasters like Bill Simmons, Roman Mars, Ira Glass, The Accidental Tech Podcast (Marc Ament), and Adam Corolla - and what makes them so good.

Michael’s start-up podcast network: Technology.fm, which is a collective of tech/media podcasts to help listeners discover great technology shows.   His new podcast is:  Smart Home Show, where talks about home technology (think Nest and Dropcam).

Michaels podcast:  The Next Market Podcast, features "conversations with technology and media makers. Topics include digital publishing, web, investing, podcasting, crowdfunding and pretty much anything else on the frontiers of tech innovation.” 

 If you want to check-out his Next Market Show (which you should), The Next Market Podcast: http://www.technology.fm/nextmarketpodcast/

Technology.FM: http://www.technology.fm

Michael on Twitter: https://twitter.com/michaelwolf/

Smart Home Show:  http://www.technology.fm/thesmarthomeshow/

What you'll learn in this episode:

  • How to start podcasting
  • How to book guests on a podcast
  • How to build a podcast business
  • The reasons for starting a podcast
  • Who are the podcast leaders
  • What is the ROI of podcasting
  • What is Technology FM
  • What's the Next Market Podcast
Making a Living Doing What You Love & XOXO Fest (Andy Baio Part 2)25 Jun 201400:26:23

In Part 2, Ryan talked with Andy, about "Making A Living Doing What You Love," and how Andy launched the XOXO Festival.  The next XOXO is coming up in September, 2014 in Portland, Oregon. and you can register/view the speakers: http://2014.xoxofest.com/ Dan HarmonHank Green, and Kevin Kelly.  (You can listen to Ryan and Earwolf CEO Jeff Ullrich, talk about Kevin Kelly's inspiring  1,000 True Fans article on Episode 7 of the Influencer Economy).

Andy chats about how a theme of the XOXO conference is about "going independent" as a creator, and how it is difficult to go independent, often the pros outweigh the cons. When someone by-passes publishers in the book/gaming/board gaming/movies world (all creative industries), it can be incredible to see how far people's ideas can go.  

Ryan asked Andy about creating projects online (Kickstarter or otherwise), without having a large (pre-existing) fan following, and how one goes about that.  Or if it's even possible.  Andy said creators with free-standing ideas that are high concept can often succeed, if you tap into a subject that people care about.  

Andy sites Indie Game the Movie as a great example of a project where you don't need a pre-existing fan-base to get off the ground.  By inviting people into the story& engaging people through the creative process, you can build a base in the process, like the creators of Indie Game did.  (You can listen to Ryan chat with VHX Founder Jamie Wilkinson about Indie Game the Movie on Episode # 8.

 

On this podcast you’ll learn:

  • The story of Upcoming.org: the launch, acquisition and re-birth
  • How to leverage the power of Kickstarter
  • How to run successful Kickstarter campaigns (Andy’s projects as examples)
  • How Kickstarter was founded
  • What the XOXO conference is all about (you should sign-up for updates: http://2014.xoxofest.com
  • How awesome the internet is and can be for givers
  • How to "go independent" and by-pass publishers as a creator
  • How Indie Game the Movie, built-up a fan-base and launched a movie with a large (pre-existing) following
  • How board games were re-vitalized via crowdfunding 

 

Andy on Twitter: https://twitter.com/waxpancake

Sign-up for updates on the XLXL Festival: http://2014.xoxofest.com

Sign-up for the re-launch of Upcoming.org: http://upcoming.org

Michael Goldfine: Producer of Camp Takota and Online Film Collaborator 04 Jun 201400:25:09

Ryan spoke with Michael Goldfine, producer of the ultra-successful film, Camp Takota.  The summer camp comedy movie, Camp Takota stars YouTubers Grace  Helbig, Hannah Hart and Mamrie Hart.  The film was distributed exclusively online, and turned a profit within four days of its release.  It is an online film juggernaut based on the passion of their Takota Nation fan base. 

 

Michael’s company Rockstream Studios, produced the film, where it was #3 on the indie film iTunes charts, behind major studio films like Dallas Buyers Club and 12 Years a Slave.  Ryan and Michael talked about the dilemma that every person creating in media faces:  Do I go traditional or exclusively digital?  He elected for digital only, and the film was a massive success – without any initial mainstream attention.  It was independently financed, distributed, and marketed.In this episode you’ll learn:

 

 

·      The benefits of releasing your movie, book, music album exclusively on digital platforms. 

·      How to persist in business when you keep talking to people who say “no, no, no”

·      How to launch a film or idea, without mainstream press

·      How to create your ideas in film, and break into the film industry

·      How to create a new business and distribution model for your passion projects

 

Website:  http://camptakota.com

Tumblr:  http://camptakotathemovie.tumblr.com

Twitter:  https://twitter.com/CampTakota

Adam Grant "Give and Take" Best-Selling Author28 May 201400:26:59

My guest this week is Adam Grant, the author of the New York Times' best selling book:  "Give and Take:  A Revolutionary Approach to Success."  Adam is a professor at Wharton, and their highest rated teacher ever.  His research around giving and taking has revolutionized how people can achieve business success.  Listen to hear more about how "giving" actually helps everyone achieve more success in the long run.

Adam broke down with Ryan the three key styles in the work environment: 1) Giving 2) Taking 3) Matching.  

Givers are the types of people who show-up early at work, mentor others, and stay late to help-out.  They give without expecting anything in return.  Takers are the types of people who "take" and look out for only themselves.  While matchers are the most common type of person at work.  Matchers have the philosophy: "You help me, and I'll help you" (tit for tat).

Buy the Book here

Follow Adam on Twitter

What you'll learn from this episode:

  • How to learn more about giving, and how this is greater for you in the long run
  • The characteristics around the key styles in the work place:  giving, taking and matching
  • How to take the long view in business, as life is NOT a zero-sum game
  • That takers have a short view towards life and work
  • How takers can learn to become givers 
  • How five minute favors and making 3 intros a day changed Adam Rikin's life (and the lives of others)
  • How givers like the venture capital investor David Hornik succeed more by giving

Listen on SoundCloud Here

Listen on iTunes Here

Listen on Stitcher Here: 

 

 

 

Launching a Film Studio in the Internet Age: Freddie Wong (part 2)21 May 201400:24:09

Filmmaker Freddie Wong is on for Part II of his conversation, on the "The Influencer Economy." You may know Freddie for his popular web series "Video Game High School, which has reached over 65 million views online. To state it simply, it's "Harry Potter for video games."  Ryan and Freddie had such an interesting conversation, he had to divide it up into 2 episodes.  To catch last week's episode:  http://bit.ly/Influencer8

We talked about what it's like to run a modern day media company, in the day of the internet. And the conversation takes an unexpected twist when Ryan's memory runs out on his camera, which we'll leave for your to listen to. This was one of our favorite chats, Freddie is a true professional when it comes to creating and conversing.

In early 2014, he shattered an online video crowdfunding record for Video Game High School, raising over $900,000 for his IndieGoGo crowdfunding campaign. He is also the filmmaker behind the popular YouTube Channle /FreddieW which features video game / sic-fi / and special effects heavy content. The Channel has over 7 million subscribers, and has an amazingly loyal online following.

The Influencer Economy is also on Stitcher and on iTunes

Find Freddie on Twitter twitter.com/fwong
Find Freddie on YouTube www.youtube.com/user/freddiew
Find Freddie at Rocketjump www.rocketjump.com
Watch Video Game High School www.rocketjump.com/category/vghs

Freddie Wong: Crowdfunding Records & Video Game High School14 May 201400:22:55
Filmmaker Freddie Wong is guest # 8 on the "The Influencer Economy."  You may know Freddie for his popular web series "Video Game High School, which has reached over 65 million views online.  To state it simply, it's "Harry Potter for video games."   In early 2014, he shattered an online video crowdfunding record for Video Game High School, raising over $900,000 for his IndieGoGo crowdfunding campaign.  He is also  the filmmaker behind the popular YouTube Channle /FreddieW which features video game / sic-fi / and special effects heavy content.  The Channel has over 7 million subscribers, and has an amazingly loyal online following.       We had a funny and enlightening conversation, Freddie and I met at his RocketJump Studios, where his team is creating VGHS.  We chatted about the real definition of crowdfunding, what it's like being famous on YouTube, and why it's smart to build a community before you launch your film or project.  He's a super funny and intelligent guy, I'd love to hear your thoughts in the comments below.   The Influencer Economy is also on Stitcher and on iTunes    In this episode you'll learn:
  • How Freddie created his crowdfunding perks for Video Game High School
  • How to build a community around your video content
  • What it's like getting recognized if you're a YouTube creator and how accessible YouTube creators are versus celebrities 
  • How Freddie as victim to inversed digits, and kept getting wrong number calls
  • How Crowdfunding really evolved from bands like Radiohead and musicians like Trent Reznor 
  • What is the real definition of crowdfunding
  • Why it's important to build an online community before you launch a film or any media-driven project
    Find Freddie on Twitter  https://twitter.com/fwong Find Freddie on YouTube  https://www.youtube.com/user/freddiew Find Freddie at Rocketjump http://www.rocketjump.com Watch Video Game High School http://www.rocketjump.com/category/vghs

 

Flula: How to Grow YouTube Audience (DJ/Musician/Host)30 Apr 201400:22:21

It was a pleasure to have Fula on "The Influencer Economy," he's a well-respected DJ/musician/host on YouTube.  Flula has over 500,000 YouTube subscribers on his channel and has built a loyal global audience. 

  Flula shows the power and everything that is right with the internet.  He created a video "Flula in Germany" video which found the front page of Reddit, and garnered over 400,000 views.  This video was in made in response to his deportation to Germany, which made him sad.  However, the video had such a popular online reaction, it propelled him to prioritize making videos on YouTube and the web.  
  Growing up in Germany, one of his heroes was Dirk Novitzski.  He made a video entitled "German Moses," and also sang The Rolling Stones "Satisfication," in his patenteded "auto-tune" series where he sings/raps in a car.  You can see the Dirk collaboration here:   https://www.youtube.com/watch?v=nk-kTaNOFI4   I was grateful to have Flula on "The Influencer Econony," he is an inspiring artist and successful YouTube entrepreneur.      Flula in Germany is here:   https://www.youtube.com/watch?v=nxKivzjCFNg   Flula on YouTube:  http://youtube.com/flula Flula on Twitter: http://www.twitter.com/flula
Flula on Facebook:  http://www.facebook.com/flula
Flula on Instagram http://www.instagram.com/flula   Ryan on Twitter:  https://twitter.com/ryanjwill Ryan on Instagram:  http://instagram.com/ryanjwill
Noah Kagan How to Influence, Grow and Thrive with Sumo.com Founder / 11505 Mar 201801:19:51

Noah Kagan is the anti-guru guru. He has a wealth of marketing and business advice, as founder of Sumo.com. Noah Kagan shares how he has deal with depression, what it take to build a winning team, and how to thrive in a high pressured environments. Listen to all 100 episodes of our Influencer podcast: http://www.influencereconomy.com/

 

Launching a Podcast Network, Jeff Ullrich Earwolf CEO24 Apr 201400:23:01

Earwolf's Jeff Ullrich joined me on the show to talk about how he launched the Earwolf podcast network, with his business partner Scott Aukerman.  We speak about how the role of talent, producer, and entrepreneur are all merging in the world of media.  Shows you may have heard of: Comedy Bang Bang, Sklarbro Country, and Jeff's podcast The Wolf Den, are produced in-house at Earwolf.  He also founded The Mid Roll, which is a advertising tool for artists to monetize their shows.  Nerdist, Marc Maron's WTF, and an entire network of shows leverage The Mid Roll product.  

 

We talked about how he got to 1,000 true fans for his early podcasts, how the innovator's dilemma inspired him to create the business.   He's built a podcast network with over 7 million monthly downloads, and over 10 million in revenue, it's an inspiring conversation.  

 

The Mid Roll:  http://www.themidroll.com

Earwolf:  http://earwolf.com

Jeff's Wolf Den Podcast:  http://www.earwolf.com/show/wolf-den/

"Filmmaker empowerment: Indie Game the Movie, Camp Takota, & VHX " Jamie Wilkinson (Part 2)10 Apr 201400:21:26

Excited for episode #5 of The Influencer Economy, with my guest Jamie Wilkinson. Jamie and I had an awesome chat about media, video , and making stuff on the internet. It was so good, I had to divide it up into two different episodes. The conversation is a fascinating glimpse into the world of where the film industry

Jamie is currently the CEO and co-founder of VHX , a direct distribution platform where creators can sell videos, TV, film and content directly to their fans. They are paving the way for creators to connect with their fans, and empowering a generation of artists to generate revenue around their passions.

In the 2nd episode we chatted about VHX, and early successful projects Indie Game the Movie and Camp Takota. We also chat about VHX's projects within undervalued deep verticals like Kung-Fu, religion, and Korean Starcraft gaming. These are some of the more marketable movies that a studio would not consider marketable, but they are perfect for online distribution.

We also dive into how Indie Game the Move revolutionized the art and science of launching a film. He suggests that filmmakers should create a website, branding, and start making content well in advance to when their film debuts. Building an audience in advance of a film premiere is imperative to one's film success in the modern day launch.

We chatted about Camp Takota, which starts the Hannah Hart, Mamrie Hart and Grace Helbig, major YouTube stars, who leveraged VHX for their launch. In general Jamie believes you should have your film on all platforms, not only VHX, but Netflix, TV, iTunes, etc. And the team from Camp Takota did a wonderful job on their launch strategy.

Jamie is also the co-creator of Star Wars Uncut and won a Primetime Emmy – for “Outstanding Achievement in Interactive Media Non-Fiction in 2010. The film is an amazing crowd-sourced re-creation of the original Star Wars film.

In this episode you will learn:
How to launch an indie film
How Indie Game The Movie partnered with VHX and created a blueprint for how to self-distribute a film
How Camp Takota distributed their movie via their YouTube followings
How the future of film is direct communication and collaboration with the film’s audience
How to launch a film brand, create a film, and build audience ahead of your film’s release
How one Tweet can change your career path, and how Andy Baio Tweet’ed the Indie Game the Movie filmmakers about VHX and the rest is history
That the next generation of filmmaking is fans and creators directly communicating throughout the filmmaking process.

Watch Star Wars Un-Cut:
www.youtube.com/watch?v=7ezeYJUz-84

Follow @JamieW on Twitter: twitter.com/jamiew

Follow me: twitter.com/ryanjwill
Influencer Economy website: influencereconomy.com

Watch Camp Takota: camptakota.vhx.tv/buy/camp-takota
Watch Aziz Ansari's comedy special: azizisbored.tumblr.com
Watch Indie Game The Movie: buy.indiegamethemovie.com

Checkout VHX: www.vhx.tv/

Emmy-Winner Turned Start-Up Founder: Jamie Wilkinson (Part 1)09 Apr 201400:23:58

 

Excited for episode #5 of The Influencer Economy, with my guest Jamie Wilkinson. Jamie and I had an awesome chat about media, video , and making stuff on the internet. It was so good, I had to divide it up into two different episodes. The conversation is a fascinating glimpse into the world of where the film industry

 

Jamie is currently the CEO and co-founder of VHX , a direct distribution platform where creators can sell videos, TV, film and content directly to their fans. They are paving the way for creators to connect with their fans, and empowering a generation of artists to generate revenue around their passions.

 

In the first episode we chatted about VHX, and and early successful project they worked on with the comedian Aziz Ansari. They helped Aziz distribute his comedy special via the platform, which made six figures of revenue within the first day.

 

Jamie is also the co-creator of Star Wars Uncut and won a Primetime Emmy – for “Outstanding Achievement in Interactive Media Non-Fiction in 2010. The film is an amazing crowd-sourced re-creation of the original Star Wars film.

 

http://influencereconomy.com/

https://twitter.com/ryanjwill

In This Episode, You Will Learn:

 

How to Aziz Ansari and VHX teamed up for his comedy special

How Indie Game The Movie partnered with VHX and created a blueprint for how to self-distribute a film

How Camp Takota distributed their movie via their YouTube followings

What types of risks filmmakers can take to keep the rights to their film

How the future of film is direct communication and collaboration with the film’s audience

How to launch a film brand, create a film, and build audience ahead of your film’s release

How Star Wars Uncut was created and crowdsourced from the community

How one Tweet can change your career path, and how Andy Baio Tweet’ed the Indie Game the Movie filmmakers about VHX and the rest is history

That the next generation of filmmaking is fans and creators directly communicating throughout the filmmaking process.

 

Watch Star Wars Un-Cut:

http://www.youtube.com/watch?v=7ezeYJUz-84

 

Follow @JamieW on Twitter:  https://twitter.com/jamiew

 

Watch Camp Takota:   https://camptakota.vhx.tv/buy/camp-takota

Watch Aziz Ansari's comedy special:  http://azizisbored.tumblr.com

Watch Indie Game The Movie:  http://buy.indiegamethemovie.com

 

Checkout VHX: https://www.vhx.tv/

 

 

"Playing Video Games to Pay Your Bills, Inside Gaming at a Start-up" Bruce Greene and Adam Kovic26 Mar 201400:24:36

Adam Kovic and Bruce Greene are the hosts of Machinima's Inside Gaming. The show reaches 7 million views per month, and has built a loyal and staunch gaming following. I was excited to have these guys on the show, as I have known Adam for years, from my days at Machinima. While I have gotten to know Bruce since he joined Inside Gaming 1.5 years ago.

On the show, we talked about Adam's early days at Machinima, where he did everything from building chairs to editing shows. He eventually became the host of Inside Gaming, a show that has now evolved to a mix between "Mystery Science Theater," and "The Soup."

The two of them have great senses of humor and we chatted about their day in and day out work for the show. They are modern day creatives in that they are hosts/editors/producers, and have lots of hyphens in their roles/responsibilities.

To succeed in the gaming/YouTube world, we talked about how you have to have passion, and be dedicated to the brand that you're working for. We chatted a bit about how Adam went to visit gaming jaugernaut and past guest Burnie Burns of Rooster Teeth, and how that inspires his work for Inside Gaming.

We also talk about their loyal audience, how the show gets produced, and how their fearless leader Joel Rubin keeps them forging ahead at Machinima.

In this video you'll learn: What it's like working in the gaming industry. how to get a job in the gaming industry, what it's like working at a start-up, how to work in the YouTube video world, how to get a job at a YouTube company.

Follow Adam on Twitter: twitter.com/adamkovic Follow Bruce: twitter.com/brucegreene Follow Inside Gaming:twitter.com/insidegaming Find them on YouTube:www.youtube.com/user/InsideGaming

Taryn Southern: “YouTube, Acting, Entrepreneurship...the Future?"13 Mar 201400:34:05

Taryn Southern epitomizes the modern day actress who is an entrepreneur.  She has created her own path towards an entertainment career in the online media world, which includes a YouTube following of over 400,000 subscribers.  While she has had reoccurring roles

TV shows like "New Girl," "The League," and "American Dad."  We are excited to have her on the show.  

 

Originally from Wichita, KS, Taryn moved to L.A. working with most L.A.-based media online companies.  From MySpace, to Verizon, to eventually YouTube she quickly embraced the digital video world.  As a writer, producer, and actress -she has created her own opportunities. 

 

In 2007, Taryn produced and starred in the first social media integrated original series, Project MyWorld for DirecTVwhere Taryn traveled the world to meet her MySpace friends.  And as a singer, Taryn’ debut comedy album, On My Face, hit #11 on the iTunes Comedy charts.  She is a jack-of-all trades in how she has built her online business. 

 

In 2012, she invested her own money in a YouTube channel, and founded her own production business.  She says the key to YouTube success is not only relying on YouTube for money, but also making your money from opportunities that come from YouTube.  

 

In this podcast, you'll learn how to build a YouTube based career, how to work as an entrepreneurial actor, how to build a personality-based media company, how to create your own creative career as an actress, and how to produce/act/build your acting career through online media.    

 

She also realizes that the end game isn't just TV and film.  She can be highly diverse in her media career, while controlling the work that she does.  It’s fascinating to see how she connects directly with her fans online, while working as an actress in 2014.  We’re happy to have her on the show.

Follow Taryn: http://twitter.com/tarynSouthern

https://www.youtube.com/user/TarynSouthern

http://instagram.com/tarynsouthern

We’d love to hear what you think www.influencereconomy.com http://twitter.com/ryanjwill and leave a comment or question below. 

 

 

 

Shira Lazar of What's Trending: Media and YouTube Entrepreneur on How to Define Your Own Career25 Feb 201400:50:19

On episode 2 of The Influencer Economy, we're happy and proud to welcome Shira Lazar to the show.  Shira is the founder and host of the Emmy nominated show What's Trending and an inspiration in the media and YouTube world.  In order to launch her career, she defined her own 'beat' as a journalist, essentially creating the news category that "bridged the gap between Silicon Valley and celebrity."  

Shira is the essence modern day media entrepreneur in every sense, and she has creatively and instinctively built What's Trending to serve over 2 million views a month on YouTube, and 20 million views per month across all their syndicated platforms.  We talked at length about her career starting in Canada, and how she moved to L.A., building her career on her own terms.  It was a fascinating conversation and snapshot into the life of a modern day media/social media entrepreneur and online social media businessperson.   

This podcast will teach you:  How to build a start-up media company, how to become an entrepreneur, how to build a modern day media brand, how to create and instinctively build a successful business online.  

Shira goes into detail about how to be a leader at a start-up, gives advice to future creators and aspiring entrepreneurs.  Shira feeds off of collaboration, and works hard at nurturing relationships, while thinking about how to play the long game in friendships/work relationships.  She kicked-off her career in Canada, and came to Los Angeles as a producer/host/broadcaster/creator - working as a freelancer in the broadcast world.  She has not forgotten her roots as a mult-skilled founder at What's Trending.  She has the ability to relate to the biggest YouTubers like Toby Turner, and can switch into tech/start-up mode with Mark Cuban at the drop of a dime. 

She interviews people for a living, and her start-up business is inspired by her passion and curiosity around meeting new people.  Achieving her success did not come easy, and as an early vlogger helped transform the medium into what it is today.  Vlogging was barely a word when she started creating videos.  She was an early voice in covering online 'viral video stars' for CBS back in 2008, when no one else was speaking to them.  She created and identified an emerging market, where people on the internet were become personalities in the news world.  Shira pioneered the 'human interest stories' beat around interviewing web personalties like 'The Double Rainbow Guy" or "Antoine Dotson."  These stories are now common place on national news like the Today Show or CBS This Morning, influenced by Shira's work.  

We also dig into the format of What's Trending, and how she runs the show, books guests, promote the episodes, and interviews her guests.  What's Trending is a modern day media brand, and this podcast is a great listen for anyone passionate about media, or someone who wants to understand what it's like running a social media start-up enterprise in 2014.  Shira is a true pioneer in the influencer economy.  

 

 

 

Burnie Burns of RoosterTeeth: Red vs. Blue, Online Video, and YouTube13 Feb 201400:22:32

Follow on Twitter: twitter.com/ryanjwill Website: influencereconomy.com/

Welcome to the Influencer Economy, my name is Ryan Williams. We’re really fired-up for our first guest on our inaugural podcast: Burnie Burns. Burnie is an entrepreneur and the founder of Rooster Teeth, an online video studio and production company, based on Austin, TX. He is a YouTube visionary and online video expert, we talk to him about the origins of Rooster Teeth. He’s a pioneer in the online video entertainment world, and he started Rooster Teeth as a passion project in 2003.

Burnie and I got to chat about how they built their YouTube Channels to have over 10 million subscribers, and how those channels have served over 3 billion total video views in aggregate. That is incredible. Burnie and I also dive into Rooster Teeth’s major tent pole show, the series Red vs. Blue, that was one of the biggest and most successful early examples of the machinima art form. Red vs. Blue is one of the biggest fan films ever. They created the series within the gaming of Halo, and Microsoft was even okay with them making the series.

For those who don’t understand the machinima filmmaking style, machinima is “digital pupeteering” as Burnie puts it. It’s when creators tell narrative stories within video game engines, record the content, and post it online. They use of real-time computer graphics engines to create a cinematic production. Red vs. Blue uses the characters in the game of Halo to act out lines, behind the games animation. It’s fascinating stuff, Burnie was an original in the Machinima industry, even going to Sundance film festival.

It was fascinating to hear that initially Rooster Teeth was a labor of love, working with his friends, who worked on the company after working normal day jobs. And now they still maintain that type of culture in their office.

In this podcast you’ll learn: How to build a YouTube channel, how to launch a online video company, how to work in the gaming industry, how to build a brand online, how to launch a career in gaming and YouTube.

We also talk about his advice for creators, and people wanting to work in the online video world now, versus when he started Rooster Teeth 11 years ago. We talk about his early inspirations and how much the industry has changed since he launched Rooster Teeth.

We even get into a conversation about Texas BBQ and how Texans love big cups.

www.Influencereconomy.com
www.twitter.com/ryanjwill
itunes.apple.com/us/podcast/the-i…id820744212?mt=2

 

Why Everything You Know About Success Is (Mostly) Wrong with Eric Barker23 Jan 201800:49:34

Eric Barker (@bakadesuyo) is the best-selling author of Barking up the Wrong Tree: Surprising Science Behind Why Everything You Know About Success Is (Mostly) Wrong. Eric is like a myth busters for conventional wisdom and science.

Influencer Economy Quick Hits:

  • How your biggest weakness might actually be your greatest strength How Navy SEALs find grit and self-talk their way to success
  • How our negative qualities can be used to help us succeed
  • The 4 pillars of work life balance
  • How 20 minutes of expressive writing can help us sleep better
  • Why it's NOT who you know, it's WHO knows you
  • Why self-compassion beats self-confidence
  • How deliberate practice helps you to become an expert f f 

Eric Barker's book: https://www.amazon.com/Barking-Wrong-Tree-Surprising-Everything/dp/0062416049/?tag=spacforrent-20

Listen to our 100+ podcast archives on our site: http://www.influencereconomy.com/

10 Ways to Have Better Conversations with Celeste Headlee (Episode 114)19 Dec 201700:34:23

Celeste Headlee (@CelesteHeadlee) is a best-selling author & her TED Talks have been viewed over 10 Million times.

We talk about how to:
Master the art and science of conversation
Become a better active listener
How simple questions give us complex answers
Avoid using email to communicate
Use small talk to make us happier


Find Celeste Headlee at her website: http://www.celesteheadlee.com/

 

113: Rockstar Turned Tech Investor D.A. Wallach on Career Pivots, Social Media Music, & Biotech12 Sep 201700:55:16
Imagine that you're fresh out of college, touring with your rock band, and you meet Puff Daddy at backstage at your show. Sounds surreal, right? Well that what is what happened to D.A. Wallach. After graduating from Harvard, he toured the country with his rock band Chester French. And the likes of Puff Daddy showed up at his shows.   Years later, D.A. has become a bio tech investor. He's pivoted his career many times. Chester French was a rock band like the Beatles, with a sensbility and style of Outkast.   If you like Ryan Williams' podcast, please leave an honest review on iTunes! https://itunes.apple.com/us/podcast/influencer-economy-ryan-williams/id820744212?mt=2   As a freshman at Harvard in 2003, D.A. joined the band Chester French as its lead singer. Coincidentally, Mark Zuckerberg was also at Harvard that year. Lucky for D.A. he was one of the first 2,000 users of Facebook. D.A. and his band road the first wave of social media. D.A. explains that an early adopter, his band's use of Facebook, MySpace and Twitter were the central factors in the rock group's early success.   Sign-up for the influencer economy email list for a FREE Chapter of Ryan Williams' Influence Book:  http://www.influencereconomy.com/   They were trying to figure out how to build audience on campus via the social network. Their curiousity lead them to book tours and meet fans though social media. He realized that in many ways, his fans were like him. And social media helped him to literally meet tens of thousands of friends.   While growing up in Wisconsin, D.A. recalls downloading every David Bowie album through Napster. Years later, as a musican, he watched the music industry get eviscerated. As his days of rock touring were slowing down, a small company named Spotify was preparing for its U.S. launch. That's when D.A. made his first pivot.    D.A. is now investing in biotech companies, as he's fascinated by humans relation to biology and is interested in driving an enhanced understanding of the connection. New powers and insights can be gained as the future of biology and technology gets defined. He is now looking for businesses that are taking cool scientific ideas from academia or the lab. He wants to turn concepts and technologies into businesses for entrepreneurs.     D.A. Wallach on Twitter: https://twitter.com/dawallach   D.A. Wallach website: http://www.dawallach.com/    
112: Noah Kagan Working Through Depression and Becoming More Productive16 Aug 201700:23:18
Noah Kagan (@NoahKagan) was employee #30 at Facebook and employee #4 at Mint.com, and the founder of Sumo.com and AppSumo. He's a superstar in the world of tech and entrepreneurship. He also hosts the podcast Noah Kagan Presents. He's done a lot in his life, and you'd think everything was rosy with his career. Based on his resume, you'd think that it's all been rainbows and unicorns for Noah. But you're wrong.   But like me, Noah has experienced bouts of depression in his life.    We're not just talking about having a bad day, or even a tough week. We are talking about consistently thinking about bad things for years. We talked about our own techniques for dealing with depression. He's also got some great techniques to help improve your mental productivity.   Influencer Economy Quick Hits:
  • How to use mental productivity to increase your energy
  • How to find an accountability buddy who is always in a good mood to help-out
  • How finding a mind coach helps you change your negative perceptions
  • How to manager your office team when you're in a crappy mood
  • How not to bring in your bad mood to work.
Noah runs his own company and designs his work life around his mental fitness. He hates going into the office. Literally, he hates it. So he factors in working from home and working remotely into his professional diet.   Noah Kagan Presents Podcast: www.okdork.com/podcast/   Noah Kagan on Twitter: https://twitter.com/noahkagan

Sumo: https://sumo.com/

App Sumo: http://www.appsumo.com/

Ryan Williams on Stories from The Influencer Economy: http://www.influencereconomy.com/

 

 

111: Court Coursey on Lessons from a Serial Entrepreneur26 Jul 201700:35:50

Court Coursey and I spoke during the week of the Milken Conference in Los Angeles, an event that brings around some the biggest name in corporate giving from around the world. Amazingly $20 Trillion dollars in wealth represented at the conference. Almost 1/4 of the world's wealth was at the conference. Court calls these types of conferences "aggregators" where you can book 6 months of meetings into one week. He held 54 meetings in a 4 day period.  

SIGN-UP for our EMAIL list for a FREE Influencer Collaboration Handbook:  http://www.influencereconomy.com/

Court isn't just another guy who says they're a serial entrepreneur. He founded his first business at 14 years old and is the real deal. He started his first business to broker t-shirts for his local church basketball league. Decades later he still has that entrepreneurial fire, and has built a number of successful companies over the past 20 years. Court is now managing partner of TomorrowVentures, LLC, a Palo Alto-based investment firm that provides capital and counsel to help build successful businesses. He works closely with Erich Schmidt Executive Chairman of Alphabet, Inc (Google) in the fund.  

If you LIKE our podcast - Please leave an iTunes review: https://itunes.apple.com/us/podcast/stories-from-influencer-economy/id820744212?mt=2

From politics to finance to working with Michael Jackson's business to health to the auto industry to broker t-shirts, Court has done it all. He's mastered the art and science of building business relationships

 Influencer Economy "Quick Hits" from the podcast episode:

  1. What an aggregator conference is, and how you can go to conferences to connect and re-connect with business partnerships
  2. Learn how Court is able to create a database of contacts to maintain connections with thousands of people from his network
  3. Court explains what makes a great leader, teammate, and how to collaborate with entrepreneurs
  4. Advice on the keys on how to find mentors if you live anyone from Des Moines, IA (where I grew-up) to Los Angeles to Atlanta
  5. How to surround yourself with A+ teammates
  6. How to keep friendships warm and work relationship current in the digital age

Bio: Court Coursey is managing partner of TomorrowVentures, LLC, a Palo Alto-based investment firm that provides capital and counsel to help build successful businesses. TomorrowVentures deploys capital for several high net worth families in investments ranging from venture to private equity to distressed assets. The firm has more than 110 direct investments around the world that include consumer technology, media and specialty finance, among others. Separately, Coursey serves as co‐founder of Rundell, Coursey & Co., a strategic consulting firm that provides advisory services to family offices, as well as the development and strategic planning for companies in a variety of industries.

Court Coursey's website at Tomorrow Ventures: http://tomorrowvc.com/

 

110: Building a Brand That People Will Love with Dorie Clark16 May 201700:30:21

All of us have ideas. But how do we turn our idea into a brand that people will love? That's a question I get asked often and this week branding expert Dorie Clark shares her tips and secrets on how to stand out in the modern economy.

In episode 110 of the podcast, we'll find out how to build a brand that people will love.

We'll answer questions like: 

  1. How do we make our ideas pop and take off?
  2. What makes a brand that people love:
  3. How do we find influencers to champion our ideas on our behalf?
  4. Do good ideas always win?
  5. How do we get traction for our brand?

Dorie Clark's Stand Out book: https://www.amazon.com/Stand-Out-Breakthrough-Following-Around/dp/1491552115

Dorie Clark is the author of "Reinventing You" (Harvard Business Review Press, 2013) and "Stand Out," which was named the #1 Leadership Book of 2015 by Inc. magazine. A former presidential campaign spokeswoman, she is a frequent contributor to the Harvard Business Review, Forbes, and Entrepreneur, and the World Economic Forum blog. Recognized as a "branding expert" by the Associated Press, Fortune, and Inc. magazine, Clark is a marketing strategy consultant and speaker for clients including Google, Microsoft, Yale University, Fidelity, and the World Bank.

"Standing out is no longer optional Too many people believe that if they keep their heads down and work hard they'll gain the recognition they deserve. But that's simply not true anymore." - Dorie Clark

109: Adam Grant on Giving With Purpose to Thrive in the New Economy (BEST OF)07 Apr 201700:24:33

My guest this week is Adam Grant, the author of the New York Times' best selling book:  "Give and Take:  A Revolutionary Approach to Success."  Adam is a professor at Wharton, and their highest rated teacher ever.  His research around giving and taking has revolutionized how people can achieve business success.  Listen to hear more about how "giving" actually helps everyone achieve more success in the long run.

Signup for a free e-book on "how to launch your idea, collaborate with influencers and build a thriving business on our Influencer Economy website. http://www.influencereconomy.com/ 

 Adam broke down with Ryan the three key styles in the work environment: 1) Giving 2) Taking 3) Matching.  

Givers are the types of people who show-up early at work, mentor others, and stay late to help-out.  They give without expecting anything in return.  Takers are the types of people who "take" and look out for only themselves.  While matchers are the most common type of person at work.  Matchers have the philosophy: "You help me, and I'll help you" (tit for tat).

Buy Adam Grant's Book here

Follow Adam on Twitter

Listen to our archives at http://www.influencereconomy.com/ 

What you'll learn from this episode:

  • How to learn more about giving, and how this is greater for you in the long run
  • The characteristics around the key styles in the work place:  giving, taking and matching
  • How to take the long view in business, as life is NOT a zero-sum game
  • That takers have a short view towards life and work
  • How takers can learn to become givers 
  • How five minute favors and making 3 intros a day changed Adam Rikin's life (and the lives of others)
  • How givers like the venture capital investor David Hornik succeed more by giving

Listen on iTunes Here

Listen on Stitcher Here: 

22 Minute Breathwork for Beginners | Breathwork with Ryan Williams02 Feb 202300:24:11

Hi, I am Ryan Williams. My life is divided into two life spans: Before Breathwork (BB), and After Breathwork (AB).

Join the FREE Breathwork with Ryan email community

Support Breathwork with Ryan on Patreon for BONUS episodes

Have you been feeling stressed out with family, over-exhausted from the never-ending pandemic, or seeking a way to treat your insomnia? If you are curious about the type of impact Breathwork can have on burnout, stress, and emotional exhaustion Breathwork teaches us to release stress in a natural way – through exhaling.

You're going to love this Breathwork for Beginners episode!

If you live in Southern California, you’re invited to the next Breathwork with Ryan full Moon outdoor class on Feb. 5th! We are doing it on every full moon.

RSVP to Full Moon Breathwork here on Feb. 5th (Sunday) at 6:30 pm in West LA!

Why join the Breathwork with Ryan community?

Come join this community and practice Breathwork if you are:

- Looking to drink less caffeine, alcohol, or sugar drinks

- Crafting a vision around finding more meaningful work

- Wanting to sleep more deeply and to "doomscroll" less on your phone before bedtime

- Building a new routine around fitness, exercise, or decreasing stress

- Channeling more creativity and releasing the blocks around your artistry

- Complimenting work you’re already doing around mental and nervous system health 

- Relieving dating app obsession, clarifying your vision of a loving partner, and you are tired of inappropriate dating matches

To practice Breathwork you lay on your back, breathing in a rhythmic breathing pattern. Music is playing in the background, and your goal is to relax your body. 

***Please do not practice breathwork while operating a vehicle. If you are pregnant or have any known health issues, please consult your doctor before performing Breathwork. If you feel unsafe during the meditation, have a history of trauma, or feel overly activated, you can stop, breathe through your nose, and open your eyes and stop the practice. 

It goes like this:

  • Inhale in the chest

  • Inhale in the belly

  • Exhale it all out

You breathe in two deep inhales. First in the belly, then in the chest. Then you exhale it all out. It's a lot of fun, thanks for joining!

Conquering Depression and Overcoming OCD in business and life with Brad Feld22 Mar 201700:28:29

Brad Feld has had dark moments as an entrepreneur. He lives fast paced life as an entrepreneur and startup investor. Hailing from Boulder, Colorado, Brad has struggled with depression throughout his life. This episode he and I get real on the struggle that we go through when we're depressed. It's a truthful and honest chat into the world of depression and obsessive compulsive disorder OCD.

How common is the issue of depression in the world of entrepreneurs? Well, it's more common than you think. In fact, struggling with depression as a someone who is starting a company is more likely than you'd realize. Why? Because being a founder or entrepreneur is a lonely job. It's also very intense, with highs and lows that are un-common to those working more corporate and stable jobs.

Entrepreneurship is also a thrill. That's why we pursue the challenges involved. Brad Feld came on the podcast to chat about depression and his own bouts with it, and how he has fought through his own battles of obsessive compulsive disorder.

Brad is a world-class entrepreneur and investor. Having started Techstars, Foundry Group, he's invested in hundreds and hundreds of companies. He knows the hustle and flow that entrepreneurs go through and we dig in this episode on:

  • How to cope with depression
  • How to find support from loved ones when dealing with depression
  • The signs of depression and OCD
  • How Brad takes time off the grid to keep himself energized

Brad Feld's article on depression: http://www.feld.com/archives/2015/04/bringing-depression-shadows-startups.html

 

107: The Real Truth on the Startup Dream & Negotiating for Equity (Coaching Session)17 Mar 201700:19:33

I love the excitement behind startups, and how driven invested individuals can become. I also understand the failures involved in working for a startup. I lived it all - Whether it's negotiating hard for equity, understanding that 90% of startups fail and dealing with the stresses of startup work.

This week I answer audience feedback questions, based on failures that I have had at startups.  I want you to learn how to negotiate and win at a startup. I have been burned by startups before. Whether it was losing money on stock or getting no stock at all, I've been burned..

This week you will hear a question from my my audience and I'm trying something new. I will spend the entire episode sharing my experiences, wins and losses to help answer your questions..I want to help you since you have helped me so much.

This week you'll learn:
  1. How to negotiate equity at startup
  2. How much equity do you ask for 
  3. What happens if the company fails
  4. How much time should I allocate when I negotiate equity
  5. How to make money for products sold vs. a flat fee
    Signup for our FREE Influencer collaboration work book at: http://www.influencereconomy.com/   If you dig the podcast, please subscribe on iTunes! Click here: https://itunes.apple.com/us/podcast/stories-influencer-economy-ryno-lab-mental-health-entrepreneurs/id820744212?mt=2  
Entrepreneurs are Overrated, Become a 10% Entrepreneur w/ Patrick McGinnis08 Mar 201700:40:46

Patrick McGinnis, author of the 10% Entrepreneur asks the question: "Do you want to live your startup dream?" Patrick wrote the playbook on how to live your startup dream without quitting your day job. Entrepreneurship is overrated. In this episode Patrick teaches you how to invest just 10% of your time and resources, to become an entrepreneur you can keep a stable day job. And that is how the modern day startup founder finds a winning formula.

If you want a FREE Influencer Economy Collaboration Workbook, Sign-up Here for 100 Actions and Lessons to Collaborate with Influencers: http://www.influencereconomy.com/

The dot com era is over. Startups are dead. Hedge your bets and only invest 10% of your time with startup ideas. The startup entrepreneur version of the "American Dream," is a myth. Launching a side project, side hustle or side business is the new startup. What we'll teach you about on this podcast episode:

 

  1. The Five Types of 10% Entrepreneurs
  2. One Job Is Not Enough
  3. All the Benefits Without the Pitfalls
  4. Making the Most of Time and Money

More about Patrick: Patrick J. McGinnis is a venture capitalist and private equity investor who founded Dirigo Advisors, after a decade on Wall Street, to provide strategic advice to investors, entrepreneurs, and fast growing businesses. In this capacity, he has worked in a range of settings, from building startups from the ground up in Silicon Valley to acting as an expert consultant to the World Bank in Latin America, Africa, and the Middle East.

Buy the 10% Entrepreneur: http://patrickmcginnis.com/buy-the-book/

Visit Patrick McGinnnis online: http://patrickmcginnis.com/

Follow Patrick on Twitter: https://twitter.com/pjmcginnis

If you dig this podcast please rate and review on iTunes. It's super easy and takes two minutes: http://itunes.apple.com/us/podcast/stories-from-influencer-economy/id820744212?mt=2

 

 

How YouTube Literally Saved Her Life with YouTube Beauty Blogger Serein Wu (part II)24 Feb 201700:35:33

Serein Wu is YouTube beauty vlogger who is helping to reinvent beauty norms in an every growing industry of online beauty. Listen to Part I of this episode to  learn about her career. She is also a courageous person who shares her own experiences with depression to heal her and others. And YouTube literally saved her life.

In this episode Serein talks in depth about how she overcame depression and the techniques and methods she used to do so. More importantly she had a YouTube community rally around her depression to help through the difficult times. She is creative, inspiring and shares personal stories for how to manage depression, anxiety and battle your own negative thoughts.

Sign up for my Influencer Economy email list for a FREE Collaboration Workbook to launch, collaborate and thrive in the new economy: http://www.influencereconomy.com/

She writes, edits and stars in videos for millions to watch that are about beauty, fashion, depression and whatever is on her mind. Some episodes she will try on make-up products, giving product demos. In other episodes she will talk about trends in fashion to give her viewers a cool discount or deal recommendation, overall she wants her audience to feel their best. 

Serein is authentic, which is one key to her success. Her "realness," is why beauty vloggers like her a disrupting the multi-billion dollar fashion industries. She has built an amazing trust wither he community. Serein will never sell-out as she has a partnership with the community. She makes money by endorsing beauty products, but only promotes products that she likes and uses.

Disruption, Authenticity and  Reinventing the Beauty Industry with Serein Wu.

What you'll learn:

  • How to be authentic online
  • Why you need to only endorse products you love
  • What is the massive growth industry of beauty vlogging
  • How Serein and other YouTubers build community
  • How beauty vloggers like Serein make videos to help their community to feel good about themselves

Serein Wu's Dress Yourself Happy YouTube Channel: https://www.youtube.com/user/DressYourselfHappy

Follow Serein Wu: https://www.instagram.com/sereinwu/

Behind the Beauty Podcast: https://itunes.apple.com/us/podcast/behind-the-beauty/id1151361145?mt=2

Sign up for my Influencer Economy email list for a FREE Collaboration Workbook to launch, collaborate and thrive in the new economy: http://www.influencereconomy.com/ 

Authenticity, Beauty and Reinventing the YouTube Beauty Industry with Serein Wu (part 1)13 Feb 201700:34:58

Serein Wu is YouTube beauty vlogger who is helping to reinvent beauty norms in an every growing industry of online beauty. She writes, edits and stars in videos for millions to watch that are about beauty, fashion, depression and whatever is on her mind. Some episodes she will try on make-up products, giving product demos. In other episodes she will talk about trends in fashion to give her viewers a cool discount or deal recommendation, overall she wants her audience to feel their best. 

Sign up for my Influencer Economy email list for a FREE Collaboration Workbook to launch, collaborate and thrive in the new economy: http://www.influencereconomy.com/

Serein is authentic, which is one key to her success. Her "realness," is why beauty vloggers like her a disrupting the multi-billion dollar fashion industries. She has built an amazing trust wither he community. Serein will never sell-out as she has a partnership with the community. She makes money by endorsing beauty products, but only promotes products that she likes and uses.

Disruption, Authenticity and  Reinventing the Beauty Industry with Serein Wu.

What you'll learn:

  • How to be authentic online
  • Why you need to only endorse products you love
  • What is the massive growth industry of beauty vlogging
  • How Serein and other YouTubers build community
  • How beauty vloggers like Serein make videos to help their community to feel good about themselves

Serein Wu's Dress Yourself Happy YouTube Channel: https://www.youtube.com/user/DressYourselfHappy

Follow Serein Wu: https://www.instagram.com/sereinwu/

Behind the Beauty Podcast: https://itunes.apple.com/us/podcast/behind-the-beauty/id1151361145?mt=2

 

Teaching Online Courses to Grow Rich with Danny Iny of MIrasee02 Feb 201700:31:44

Danny Iny is the leader of the new movement of creating online courses. He has built a million dollar business helping others to create their own courses. In his book Teach and Grow Rich, he outlines how to create, market and sell your first online course.

Danny Iny is also the founder of Mirasee, host of the Business Reimagined podcast, best-selling author of multiple books including Engagement from Scratch!, The Audience Revolution, and Teach and Grow Rich, and creator of the acclaimed Audience Business Masterclass and Course Builder's Laboratory training programs, which have together graduated over 4,000 online entrepreneurs.

Online education is a massive billion dollar industry, and it's only growing. With the expensive of college to student debt, the internet can create an ocean of opportunities to launch a course.

Danny dropped out of high school to start his first business and has spent years crafting his method for helping others launch their courses. Anyone can share their business vision with their audience to launch their first course.

Read Teach and Grow Rich: https://www.amazon.com/Teach-Grow-Rich-Knowledge-Freedom-ebook/dp/B01N10K344/ref=asap_bc?ie=UTF8

Danny Iny's website: https://mirasee.com/

 

Snapchat MasterClass on Using Snapchat for Business with Kate Talbot Author of "Oh Snap! You Can Use Snapchat for Business" 17 Jan 201700:33:03

Kate Talbot is a social media expert, digital marketing consultant, and content creator who has been involved with online networking since its very early days. She has worked as a social media manager for both Kiva and Virgin America and has consulted with many other businesses and organizations regarding their social media presence and digital marketing strategies.

Most recently, Kate is the author of Oh Snap! You Can Use Snapchat for Business, a bestselling guide to using Snapchat as a marketing and advertising tool. The book offers strategies for businesses and organizations to move beyond merely participating in social media and instead take charge of that influence to build brand recognition and ultimately to increase revenue.

Please leave an iTunes review for the Ryno Lab Stories from the Influencer Economy, it really helps us gain more listeners! https://itunes.apple.com/us/podcast/stories-from-influencer-economy/id820744212?mt=2

This interview is a sort of "master class" on the strategic use of Snapchat. With their usual sharp irony, Millennials love Snapchat because of both its ephemeral nature and its sharable format, and companies can take advantage of both. Content is too dynamic to get stale on Snapchat, but it is also perfectly designed for constant evolution and infinite personalization. Millennials also favor Snapchat for its immediacy and authenticity. The very design of the platform strongly encourages straightforward, honest content, which in turn builds trust and allows companies to connect with their communities on a one-to-one basis.

 Snapchat is demonstrably changing the way social media works and it is crucial for influencers to take advantage of those changes. Every major social media platform is aligning more closely to the Snapchat model. Even the established titan of social media, Facebook, recently revamped their Messenger program to work like Snapchat does. And these changes won't stop any time soon. In addition to its well-known Lenses, Filters, and the recently released Spectacle, Snapchat is actively developing plans to further integrate virtual reality, augmented reality, and artificial intelligence into its platform, and others will certainly follow.

Listen to all The Influencer Economy archives: http://www.influencereconomy.com/

Quotes from the interview:

"You are defined by your social presence. But with Snapchat you can just be you and you don't have to be that perfectly curated person.... People crave authenticity and the idea of curation and perfectionism, which was huge on Instagram, was going to decline. People can't keep that up long term." 

"You want to send your friends ugly selfies. That means you have a true friendship. This is a key point from a millennial point of view."

"It's advertising at its best. It's not a banner ad that you're, like, 'Ugh, I don't want to see it.' You're literally becoming the ad and sharing it with your community. It's bottom-up and it's great. People save it, they share it on other social channels, and the advertising ROI on Snapchat is huge."

Links:

Official website: http://www.katetalbot.me/

Book: http://amzn.to/2bLpnmJ

 

Payoff & The Hidden Logic That Shapes Our Motivations w/ Dan Ariely30 Nov 201600:43:02

Dan Ariely is the James B Duke Professor of Psychology and Behavioral Economics at Duke University. He's also a best-selling New York Times author. Dan does research in behavioral economics and "tires to describe it in plain language."

Dan gave a TED Talk in October 20 called “What Makes Us Feel Good About Our Work?" and ultimately turned his talk into his new book Payoff: The Hidden Logic That Shapes our Motivation.

Dan survived a horrific burn as a younger man, and he realized during his recovery treatment that he was fascinated by user motivation and psychology. He shares this story at the front of the book and it sets the table for a fascinating book for anyone looking to understand behavior in relationships.

What Dan has studied as a writer and teacher at Duke business school comes out in this book and Dan is a true influencer in the world of motivation and logic. The stories and research around how money incentivizes our work performance, or how human connections can sometimes go along way in working with others, are super interesting for anyone out there.

In this Influencer Economy episode, you will learn:

  • Can giving employees bonuses harm productivity?
  • Why is trust so crucial for successful motivation?
  • What are our misconceptions about how to value our work?
  • How does your sense of your mortality impact your motivation?

Dan's work has been featured in The New York Times, Wall Street Journal, Washington Post, Boston Globe, Scientific American and CNN.

Dan's book: https://www.amazon.com/Payoff-Hidden-Logic-Shapes-Motivations-ebook/product-reviews/B01CO34D12/ref=cm_cr_arp_d_viewopt_srt?

Dan Ariely's website: http://danariely.com/

 

The Influencers Dinner with Jon Levy (Part 2)15 Nov 201600:29:45

Helping people without expecting anything in return is the best business model for life. And today's guest, Jon Levy, practices that mantra. He has a new book out called,The 2am Principle. LISTEN TO EPISODE 97 for Part 1 with Jon Levy.

Jon Levy (@JonLevyTLB) is behavioral scientist studying influence and adventure. 

If you enjoy this episode, please leave an iTunes review! It really helps Ryno Lab get discovered by new listeners. Click here to leave a Ryno Lab iTunes review

In this Ryno Lab episode, you'll learn:

  • How to connect and help others to bring yourself joy
  • Where influencers can help you launch your business
  • How to build a community of influencers
  • How to take advantage of 'weak ties" to build your network

Jon is also the founder of The Influencers Dinner, a private community and dining experience in which twelve thought leaders and tastemakers across industries prepare dinner together. Look for part II of this episode coming soon!

Jon Levy's: The 2 AM Principle book: https://www.amazon.com/AM-Principle-Discover-Science-Adventure/dp/1942872690

Jon Levy: http://www.jonlevytlb.com/

 

98: The Science of Adventure and the 2 A.M. Principle with Jon Levy07 Nov 201600:30:05

Jon Levy (@JonLevyTLB) is behavioral scientist studying influence and adventure. His is the author of The 2 AM Principle: Discover the Science of Adventure.

Jon was in Spain running with the Pamplona bulls, his back had just been trampled by a bull, and he was woozy waiting in a hospital for a nurse to attend to him. He wondered to himself, "What was I thinking?" But this is what Jon Levy does, he gets himself into interesting situations. Jon grew-up a self-proclaimed nerd, but the older he got, the more he realized that he loved the challenge of an adventure. He has written the playbook to help you learn how to find that adventure as well.

If you enjoy this episode, please leave an iTunes review! It really helps Ryno Lab get discovered by new listeners. Click here to leave a Ryno Lab iTunes review

In this Ryno Lab episode, you'll learn:

  • The importance of seeking adventure in your life
  • How to push your boundaries
  • How anyone, living anywhere can find their edge
  • How to take a risk, and why you don't need to drink to stay up past 2 a.m.
  • The steps to no longer limit yourself and your freedom

Jon is also the founder of The Influencers Dinner, a private community and dining experience in which twelve thought leaders and tastemakers across industries prepare dinner together. Look for part II of this episode coming soon!

Jon Levy's: The 2 AM Principle book: https://www.amazon.com/AM-Principle-Discover-Science-Adventure/dp/1942872690

Jon Levy: http://www.jonlevytlb.com/

 

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