KlientBoost Kitchen – Détails, épisodes et analyse

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KlientBoost Kitchen

Patrick Cumming

Business & Entrepreneuriat

Fréquence : 1 épisode/11j. Total Éps: 18

Get the freshest B2B bite-sized marketing recipes in 15 minutes or less* *Can't guarantee flavor since we're not the ones cookin' for you... (yet)

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Données mises à jour le 04/07/2026

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The Marketing Funnel Isn't Real. Here's What Actually Wins Customers Over | Episode 018

Saison 1 · Épisode 18

mercredi 27 août 2025 • Durée 41:38

Most B2B marketers know (all too well) what the marketing funnel is. It's the assumption that people follow a linear path when they buy something, from awareness to consideration to decision.

But what if we told you that the marketing funnel isn't real?

In this episode, Patrick talks to Erica Schneider about the huge flaws with the traditional marketing funnel, and what strategy marketers should use to actually drives revenue. They dive into:

→ Why the funnel never reflected real buyer behavior (especially on social media)

→ The MP3 Framework: Market the Problem, Process, and Proof

→ How to optimize for mind share instead of pushing people through imaginary stages

If you are a B2B marketer, content creator, or founder tired of forcing prospects through made-up buyer journeys, this conversation is about human-centered marketing that actually works.

Bon appétit 🤌

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GTM Engineer: The Role You Didn't Know You Needed | Episode 017

Saison 1 · Épisode 17

mercredi 20 août 2025 • Durée 50:53

GTM engineering is the latest buzzword on LinkedIn, but what does this job title actually mean? And more importantly, how can companies use it to drive real revenue growth?

Spencer from Growth Alliance (@GrowthAlliance) joins Patrick to break down:

→ What GTM engineering actually entails (it's not just sending emails)

→ The 3 key characteristics of effective GTM engineers

→ A 90-day implementation roadmap for $10M+ ARR companies

→ Why testing one variable at a time is non-negotiable

If you are a lone marketer at a $10M+ ARR B2B company getting pressure from your CEO to drive more revenue, this is how GTM engineering can help.

Bon appétit 🤌

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How to Turn LinkedIn Thought Leadership Posts Into Revenue (Our Complete Strategy) | Episode 016

Saison 1 · Épisode 16

mercredi 30 juillet 2025 • Durée 27:55

Dropping money on LinkedIn Thought Leadership Ads that get a ton of engagement but bring in zero pipeline?

In this week's KlientBoost Kitchen, Patrick runs through his strategy on how to transform thought leadership content into actual revenue using LinkedIn ads. You'll learn the 3-step framework for selecting high-performing posts, strategic campaign layering to build brand AND generate leads, and advanced tracking methods to measure real ROI.

He also walks through the actual Thought Leadership Ads campaign setup that KlientBoost uses as its cheapest acquisition channel that's generated multiple closed/won deals.

Perfect for B2B marketers looking to maximize their LinkedIn advertising ROI beyond vanity metrics.

Bon appétit 🤌

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Is Your Marketing Actually Working? Dreamdata's Steffen Hedebrandt Has The Answer | Episode 015

Saison 1 · Épisode 15

mercredi 16 juillet 2025 • Durée 31:34

Long customer journeys and fragmented data sources have broken B2B marketing attribution. So, what are marketers going to do about it? And is there a way to give credit where credit is due along the buyer journey?

In this episode, Patrick talks to Dreamdata's Steffen Hedebrandt about how marketers can build a data-driven attribution model that isn't just about the last touch.

They got into the weeds about:

→ The broken B2B attribution model and how to use AI-powered attribution to prove ROI

→ A strategy to map full customer journeys (to give credit to sales and marketing)

→ Ways to build better retargeting audiences and reduce CAC

→ How data can align marketing + sales with shared buyer signals

If you are a B2B marketer, demand gen leader, or CMO who is tired of defending what's working to get budget, this is the blueprint for you.

Bon appétit 🤌

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Do LinkedIn Ads Actually Work? Fibbler’s Adam Holmgren Found The Success Formula | Episode 014

Saison 1 · Épisode 14

jeudi 3 juillet 2025 • Durée 42:47

Annoying problem every B2B marketer faces: You know your ads are working but have no way to prove it.

That's the exact situation that drove Adam Holmgren to create Fibbler: A LinkedIn Ads measurement tool that matches ad data to CRM accounts to prove ROI.

In this week's KlientBoost Kitchen episode, Adam unpacks everything he learned building a $20K+ MRR B2B SaaS. We cover:

↳ Measuring LinkedIn Ads performance and proving ROI

↳ Marketing performance reporting tips to win C-suite buy-in

↳ Proven LinkedIn Ads playbooks driving Fibbler's impressive growth

↳ Crafting a compelling strategic narrative that resonates with your ICP

↳ Augmenting LinkedIn Ads with build-in-public organic content

No fluff, just 40 minutes of actionable insights between two marketing nerds who've lived the LinkedIn Ads struggle.

Bon appétit 🤌

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The Exact B2B Content Marketing Strategy We're Using (And Why Most B2Bs Get It Wrong) - Episode 013

Saison 1 · Épisode 13

vendredi 13 juin 2025 • Durée 36:03

B2B marketers, here’s the exact content marketing strategy we're using (& why most B2Bs get it wrong):

In this week's KlientBoost Kitchen recipe, you’ll learn:

↳ A simple framework for creating a data-driven content strategy

↳ How to pull content ideas from your market (instead of pushing more noise)

↳ A multi-use system that turns 1 podcast into 40+ pieces of content

↳ A 5-step framework for creating world-class, high-performing content

↳ Why checkbox marketing is burning your budget (and how to stop it)

Time to take your content strategy from half-baked to Michelin star.

Grab your notepad, this one's got heat 🌶️

Bon appétit 🤌

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How B2B CMOs Can Measure Brand Marketing (Without Spending $10K a Month) | Episode 012

Saison 1 · Épisode 12

mercredi 28 mai 2025 • Durée 25:54

Measuring brand is hard—especially when every dollar has to show ROI.

Here’s the problem:

↳ Most skip brand metrics because they seem too “fluffy” or “expensive”

↳ Attribution obsession blinds us to longer-term brand lift

↳ High traffic ≠ success (especially if it's not your ICP)

↳ MMM tools are great, but also expensive

But measuring brand doesn’t have to break the bank.

In this KlientBoost Kitchen episode, Patrick walks you through:

→ 7 tactical, low-cost ways to track brand performance

→ How to prove brand lift with holdout tests (yes, even in B2B)

→ Why ICP traffic growth is your best North Star metric

You don’t need a six-figure analytics stack to prove your brand is working.

You just need to track what actually matters.

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What’s Actually Working in Attribution & Marketing Measurement in 2025 | Episode 011

Saison 1 · Épisode 11

mercredi 21 mai 2025 • Durée 47:33

It’s 2025, and B2B marketers are still struggling to connect marketing to revenue growth.

Here’s the problem:

↳ Most attribution models are flawed

↳ Incrementality testing is seen as a “nice-to-have” (when it should be essential)

↳ We’re measuring ROAS instead of ROI (and CFOs know it)

↳ We’re avoiding “hard-to-attribute” channels altogether

We unpack it all in this week’s KlientBoost Kitchen episode. You’ll learn:

→ Why attribution alone won’t reveal what’s actually working

→ How to run holdout tests the right way (without blowing your budget)

→ How to use MMM to justify bold creative and budget decisions

→ Pro tips for improving model fit with seasonality and promo flags

Big thanks to Reese Garcia, our Head of Business Intelligence, for serving up this week's recipe 👨‍🍳

Bon appétit 🤌

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Convert Huge With 5 Low-Lift Big Impact B2B Ads Creative Ideas | Episode 10

Saison 1 · Épisode 10

jeudi 15 mai 2025 • Durée 29:42

B2B CMOs—you’re spending too much on creative and not getting the ROI you deserve.

In this week’s KlientBoost Kitchen recipe we cover:

↳ How to use creative offer alignment to improve conversion rates

↳ Using regular testing to beat ad fatigue and squeeze more juice from your ads

↳ Techniques for using animation to grab attention and win more leads

↳ Underutilised social proof tactics that build brand credibility

↳ Why your brand rulebook could be costing you $$$ (and what to do instead)

More than a garnish tip list, this is the meat-and-potatoes of high-performing B2B creative.

Shout out to KlientBoost Head of Performance Creative Beav Hari for sharing the secret recipes this week 😋

Bon appétit 🤌

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Reduce B2B CAC, Improve Lead Quality & Close Bigger Deals | Episode 009

Saison 1 · Épisode 9

mercredi 7 mai 2025 • Durée 30:41

Ad costs are up, lead quality is down, and traditional targeting doesn't work like before.

But, your paid ads aren’t broken—they’re just stuck in a 2010s playbook.

Keith Delaney, CEO of Primer, joined us on the KlientBoost Kitchen Podcast to break down:

→ Why copying everyone else fails (the law of shitty CTRs)

→ Modern targeting strategies that actually lower CAC

→ Overlooked plays that shorten sales cycles and boost AOV

Bon appétit 🤌

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KlientBoost Kitchen – Détails, épisodes et analyse

Détails du podcast

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Apple Podcasts

Spotify

Liens partagés entre épisodes et podcasts

Qualité et score du flux RSS

Historique des publications

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Podcasts et contenus similaires

Podcasts Similaires Basées sur le Contenu

Podcasts Similaires Basées sur le Contenu

Apple Podcasts

Spotify