Hamish McKay is the founder of surprisingly ground breaking new eCommerce tool Order Editing.

Now helping over 600 Shopify merchants to improve post-purchase customer experience. 

In this episode, we discuss: 

• Why you need to focus on the post-purchase customer experience 
• Empowering the customer 
• Upselling opportunities and increasing your brand’s revenue 

Dive in: 

[03:36] Managed customer experience for popular YouTuber brands. 

[08:07] Mistakes after hitting buy button explained succinctly. 

[12:56] Optimised journey for order confirmation and edits. 

[14:15] Enhancing customer experience is a no-brainer. 

[18:22] Bad news for everyone, missed order potential. 

[22:22] Insider Tips from Hamish! 

Find the notes here: https://keepopt.com/220 

Save 10% on Yoast for Shopify in September 2024 >>> https://keepopt.com/yoast

• MAX SAVING > Save 10% on your first YEAR of The Yoast SEO Plugin for Shopify – select the yearly plan and use code KEEP10ANN
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Get all the links and resources we mention & join our email list at https://keepopt.com

Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

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Noah Tucker is the founder and CEO at Social Snowball, the word-of-mouth marketing platform for eCommerce.

Social Snowball’s affiliate & referral programs drive millions in revenue for over 2,000 leading brands such as Solawave, Obvi, and Fanjoy. 

In this episode, we discuss: 

• What “manufacturing virality” is 
• How you can own TikTok customer data through 3rd party software 
• Attribution for influencer marketing 

Dive in: 

[03:09] Transitioned from brand side to tech, influencer marketing. 

[08:03] TikTok shop lacks customer data for marketing. 

[11:11] Creators create branded TikTok pages, affiliate program. 

[12:43] Curate viral content, boost revenue, and scale. 

[18:22] Influencers share unique, single-use codes via link. 

[20:40] Automatically generate affiliate accounts with Shopify data. 

[23:17] Insider Tips from Noah! 

Find the notes here: https://keepopt.com/219 

Discover Social Snowball >> https://keepopt.com/snowball

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Get all the links and resources we mention & join our email list at https://keepopt.com

Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Wesley is Chief Revenue Office at Leaf. Where he (and the rest of the Leaf team) are specialists in driving superior digital performance for DTC brands from ad click through to purchase.  

In this episode, we discuss: 

• The importance of technology and data science  
• How to balance budgets and metrics 
• Why you need to look beyond the numbers 

Dive in: 

[05:23] Data smart brands win in evolving industry. 

[07:57] Brands struggle, need to understand profitability. 

[10:37] Maximizing margins requires dynamic budget and structure. 

[15:50] Understanding data attribution in a changing world. 

[19:08] Google Consent Mode v 2 affects retargeting heavily. 

[22:09] Control budget, creatives, and product collections effectively. 

[25:11] Insider Tips from Wesley! 

Find the notes here: https://keepopt.com/210  

Request your Performance Data Audit from Leaf now >>> https://keepopt.com/leaf

****

Get all the links and resources we mention & join our email list at https://keepopt.com

Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Kristen Wiley is the founder and CEO at Statusphere, a matchmaking platform to help you scale, track and optimise your micro-influencer campaigns. She's been running Influencer Marketing campaigns for over 10 years and if giving us all the ins and outs of how to run your first successful influencer marketing campaign on TikTok.

Get all the links and resources we mention at KeepOptimising.com

Episode sponsored by Klaviyo

Danny Desatnik is the Creator Initiatives Manager at #paid and host of the Creator Culture Podcast.

This month we’re all about TIKTOK

Yes, I think it’s time for us to go deep into the newest of social media platforms, the one that’s been changing how we consume content and which has Meta’s knickers in a twist.

Why now?

Well, I think marketing on TikTok has reached a level of maturity that it’s worth you considering for your business.

And by maturity I mean there are tried and tested strategies that are working for brands right now, and that the ecosystem to help you deploy those strategies exists too.

Essentially – whilst still new and exciting, there’s a road map for getting stuck in.

Warning time – for many TikTok is still going to be a bright shiny object, so my aim this month is to… give you the insight you need to:

- Decide if it’s for you this year or not

And if it is…

- Reach a point of success faster because we’ve given you the insight you need to save you having to learn it the hard way

We’re starting by exploring the “Creator” phenomenon.

Get all the links and resources we mention at KeepOptimising.com

Episode sponsored by Klaviyo

In this episode, we have everything you need to know to make this year's Black Friday (and the whole holiday season!) super successful for your business.

Our 7 eCommerce experts share powerful advice that is going to help you end this year on a high for your business, despite all the crazy stuff that's going on right now.

Our experts are...

• Burc Tanir, Prisync
• Jordan Owen, Mollie
• Jessica Totillo Coster, eCommerce Badassery
• Arnaud Betourne, Nest Commerce
• Chaya Oosterbroek, Yoast
• Mark Hook, Brightpearl
• Monica Sharma-Patnekar, Business with Monica

Expect to listen to this one twice!

Get all the links and resources we mention at KeepOptimising.com

Episode sponsored by Klaviyo

Tom Baker is the founder of FordeBaker Amazon Marketing Agency, who help launch brands on Amazon, and make them profitable.

He's taking us through how to craft the perfect Amazon product page, to maximise your sales by improving your Amazon conversion rate.

The 5 are:

1. Know what makes your audience tick

2. Demo not a catalogue

3. Mobile first

4. Advantages beats benefits and features

5. BUT don’t forget the features!

Get all the links and resources we mention at KeepOptimising.com

Episode sponsored by Klaviyo

Martin Heubel spent 4 years at Amazon managing various FMCG product categories, including working with vendors to expand the range and increase sales. On leaving Amazon in 2021 he founded his consultancy Consulterce to help B2C Household and CPG brands like Adidas, Hero Group, and AG Barr reliably increase their profits with Amazon. So who better to give us the latest tips for upping our Amazon profits!

Martin's taking us through the THREE key tactics and strategies you need to deploy to grow your Amazon Profits, and maximise the impact of your Amazon sales.

AND he's sharing some killer Insider Tips - so make sure you listen to the end!

1. Be selective with your product portfolio

2. The Two Ways you MUST Optimise your listings

3. How manage your wholesalers who sell on Amazon

Get all the links and resources we mention at KeepOptimising.com

Episode sponsored by Klaviyo

Jesse Wragg lives deep in product data for marketplaces! As co-founder and Managing Director at eCommeleon he’s busy making the process of getting your product data ready much more automated. So you can distribute to multiple marketplaces globally much more easily.

He's joining us to discuss how to launch successfully on niche marketplaces with the aim of increasing your customer base (and of course... your sales!)

Get all the links and resources we mention at KeepOptimising.com

Episode sponsored by Klaviyo

Kunle Campbell is the host of the 2x eCommerce podcast, and an outsourced eCommerce CMO for a number of DTC businesses. And for just over a year he’s been co-founder of the super exciting investment business Octillion Capital Partners.

The 5 tips we'll be discussing are:

1. Trim the Fat in your P&L
2. Segment your customers
3. Survey your customer segments
4. Create bundles to offer value
5. Invest in top of funnel content

[Originally part of our 'Q4 Updates' Month with episodes 110-114]

Episode sponsored by Klaviyo

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Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Ian Hammersley is one of the Hammersley Brothers, Author of the brilliant and bestselling book “Ultimate Guide to eCommerce Growth”, CEO of Smartebusiness, and dabbler in running eCommerce stores too!

In this episode Chloe and Ian are sharing how to structure your marketing plans to survive and thrive in these challenging economic times.

[Originally part of our 'Q4 Updates' Month with episodes 110-114]

Episode sponsored by Klaviyo

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Get all the links and resources we mention & join our email list at https://keepopt.com

Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Burc Tanir is the CEO of Prisync, the competitor price tracking & dynamic pricing software. Aka The eCommerce Pricing guy! Burc and his company help 100s of eCommerce companies improve their profits with bulletproof pricing strategies that can be applied by any eCommerce company regardless of its size.

[Originally part of our 'Q4 Updates' Month with episodes 110-114]

Episode sponsored by Klaviyo

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Get all the links and resources we mention & join our email list at https://keepopt.com

Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Dan Coleman is a Google Analytics specialist and eCommerce Wizard and he's sharing the common sense guide to GA4 upgrades.

If you only pay attention to one GA4 resource - make it this one.

Since the start of 2022 Dan's been implementing GA4 for eCommerce websites, and joins us to share exactly what you need to know.

PLUS he shares some resources that will make implementing it and benefiting from it so much easier.

Dan is accredited by both the Chartered Institute of Marketing AND the Institute of the Data & Marketing Association! And via his consultancy Coleman Marketing he’s worked with many household names and startups over the last 20 years including Phase 8, Virgin, Hotel Chocolat, and Cath Kidston. Wow that is some broad experience!

[Originally part of our 'Q4 Updates' Month with episodes 110-114]

Episode sponsored by Klaviyo

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Get all the links and resources we mention & join our email list at https://keepopt.com

Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Tom Webster is a partner at Sounds Profitable, the leading voice of significance for the digital audio industry, devoted to growing the podcast sector through audio insights, education and connections. They produce the must-consume research on podcast advertising, and are probably the only newsletter I read religiously. 

In this episode, we discuss: 

• Why podcast listeners are your ideal audience 
• How to track your ad performance effectively 
• The best types of podcast ads for your brand 
• Crafting ads that resonate with listeners 

Dive in: 

[03:10] 30-year media research career transitioned to podcasting. 

[07:09] Podcasting offers targeted reach and audience engagement. 

[12:10] Podcast advertising offers incredible opportunities for brands. 

[13:55] Podcasting advertising: test, tiers, and programmatic market. 

[19:01] Content matches sensibility, tone, mood for audience. 

[20:40] Insider Tips from Tom! 

Find the notes here: https://keepopt.com/209  

Request your Performance Data Audit from Leaf now >>> https://keepopt.com/leaf

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Get all the links and resources we mention & join our email list at https://keepopt.com

Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Chase Clymer is the co-founder of Shopify agency Electric Eye, AND host of the Honest eCommerce Podcast.

He's joining us to discuss the ins and outs of the latest set of Shopify Editions updates - including giving you much needed clarity on how it can benefit you, and how you can avoid the bright shiny objects within the list.

[Originally part of our 'Q4 Updates' Month with episodes 110-114]

Episode sponsored by Klaviyo

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Get all the links and resources we mention & join our email list at https://keepopt.com

Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Magda Houalla is the Director of Marketing Strategy at Aspire, the influencer marketing platform for high-growth eCommerce brands that’s used by over 700 brands to manage their influencer marketing.

Magda has been deep in the world of creating influencer marketing partnerships that drive sales since 2015 – so it’s really awesome to have someone with her depth of experience here.

We're discussing why you should be doing Influencer Marketing in 2022, how to get started, AND the top strategies that are driving results right now.

Get all the links and resources we mention at KeepOptimising.com

Episode sponsored by Klaviyo

Rick Magennis is back on the podcast again to take us through how to get started with Affiliate Marketing (Plus what's working in 2022).

Rick has been in eCommerce marketing for nearly 10 years, growing sales the right way for his clients. He is the President and Founder at BearCat Media, an affiliate marketing agency. Platform agnostic they’re all about driving the right results for each client. And he’s also recently founded Partnership Discovery to help brands find new affiliates more efficiently.

Get all the links and resources we mention at KeepOptimising.com

Episode sponsored by Klaviyo

We're exploring how you can get new customers at a great price, who are a great fit for your business by partnering with your own customers.

Our guest is Jason Bell, Director of Partnerships at LoyaltyLion – one of the leading customer loyalty and engagement platforms. So who better to discuss how you can partner with your own customers to increase sales?

And, yes, we'll also be asking for the latest and best loyalty marketng tips too.

Get all the links and resources we mention at KeepOptimising.com

Episode sponsored by Klaviyo

We're exploring how you can get new customers at a great price, who are a great fit for your business by partnering with other brands, retailers, and eCommerce stores.

Plus our guest will reveal the new service he's built to make it really easy for you to do just this.

Simon Rigby has run his own eCommerce store, spent 30 years running an office supply business, and now mainly spends his time coaching other business owners… but he’s also the founder of My Flyer Inserts – built to help eCommerce businesses swap parcel inserts with each.

Get all the links and resources we mention at KeepOptimising.com

Episode sponsored by Klaviyo

Becky Hopkin runs my favourite Ads agency – Digital Gearbox. As well as doing great work for a number of eCommerce brands they also run our ads across Google, Facebook, and Reddit.

She's back on the show to take us all through the various Facebook Ad formats we can use, and when and how to use each one for the best results.

Get all the links and resources we mention at KeepOptimising.com

Episode sponsored by Klaviyo

Antoine Gagné is the founder and CEO at J7 Media, a creative and data-driven Facebook Ads agency managing over $30m in yearly ad spend. J7 Media specialise in helping DTC brands grow their sales, and right now – a lot of that is based on User Generated Content –aka UGC.

We're discussing what the FOUR types of UGC ad should be using are, where to put them in the sales funnel, how to create them, tips for great video and optimisation and a fair bit more Facebook Ad insight on top of all that as well!

Get all the links and resources we mention at KeepOptimising.com

Episode sponsored by Klaviyo

Everything you need to know to improve your videos and graphics this year. (and save time!)

Ben Ryder is Head of Creative at Nest, and previously Content Specialist at Lululemon. Ben’s helped make Nest one of only a handful of agencies awarded top tier Facebook partner status – awarded because they’re that good at managing your ads. With a client list including Huel, Papier, ME+EM and Ted Baker.

Get all the links and resources we mention at KeepOptimising.com

Episode sponsored by Klaviyo

Colby Flood is the founder of Facebook Ads agency Brighter Click, who regularly 2x or 3x their client’s Facebook Ad revenues. They’re managing over 20 million in ad spend, and have managed over 75 happy clients! He’s also recently been invited to join the Forbes Business Council! AND become an Entrepreneur.com Leadership Network Advisor.

He's joining Chloe in this episode to dive deep into one Facebook Ad strategy - the founders story ad. We'll talk about how to create it, what sort of story works best at different stages of the sales funnel, different approaches, and how to scale the results. Be scared of the founders story ad no more!

Get all the links and resources we mention at KeepOptimising.com

Episode sponsored by Klaviyo

If you listen to our sister show eCommerce MasterPlan, you’ll have recently heard me chatting with Rob about his phenomenally successful new eCommerce venture where they achieved sales of £200k in just the first 8 weeks of trading.

Well, Rob’s here to explain the detail of how he created the Facebook Ads that achieved that, which is a service he’s now offering other eCommerce brands through his marketing agency TIME.

Listen to the end to find out how to get his free 'Empathy Blueprint' which will make everything we discuss super straightforward.

Get all the links and resources we mention at KeepOptimising.com

Episode sponsored by Klaviyo

Becky Hopkin and Jonny Hyams have both been on the show before – and this time we get them both!

Our favourite Google Ads experts from advertising agency Digital Gearbox. 

In this episode, we discuss: 

• What’s new in Google Ads 
• What’s currently working 
• And what’s still working well 

Dive in: 

[04:56] Google can use AI to track user data. 

[09:36] Google AI chat box creates ad content. 

[10:49] Search ads now have single shorter headlines. 

[14:29] AI, smart bidding crucial for best results. 

[17:42] Tip for using Performance Max. 

[22:30] Insider Tips from Becky and Jonny! 

Find the notes here: https://keepopt.com/208  

Request your Performance Data Audit from Leaf now >>> https://keepopt.com/leaf

****

Get all the links and resources we mention & join our email list at https://keepopt.com

Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://keepopt.com/sponsor

For our 100th episode our host, Chloe Thomas, will be answering YOUR questions.

She's picked the 9 biggest questions we've been sent in to give you the answers you need to succeed this year.

If there's a question you've been meaning to ask... we bet it's covered in this epic episode.

Get all the links and resources we mention at KeepOptimising.com

Episode sponsored by Klaviyo

Luke Carthy started his eCommerce career client side, then after being invited to speak at MozCon 2019 (oh yes!) he decided to go at it alone. He now spends his days helping his clients deliver sustainable eCommerce growth with SEO and CRO. He's back AGAIN on the show to share his insight on why you should get your CRO fixed before your SEO. AND sharing LOTS of great new tips to improve your SEO and CRO performance. PLUS we're talking GA4, Google Analytics 4 as well.

Get all the links and resources we mention at KeepOptimising.com

Episode sponsored by Klaviyo

Justin Seibert is the President of Direct Online Marketing, a top 200 Premier Google Partner who have clients around the world.. Justin and his team have been helping clients with their SEO marketing for well over a decade.

In this episode we’re exploring… an under discussed part of SEO – using SEO to manage your online reputation and maximise your marketing impact.

Yes we’re talking about taking control of the search results page. Both removing any negative things from your brand search page, AND how to take over the page completely!

Get all the links and resources we mention at KeepOptimising.com

Episode sponsored by Klaviyo

Brandon Leibowitz got his first SEO job WAY BACK in 2007! Building the SEO power for a new eCommerce site with over 10,000 skus. Soon after that he founded his agency “SEO Optimizers” where they are all about… Getting More Sales From Google Using SEO so you can Stop Spending Money On Ads.

In this episode he's chatting with podcast host Chloe Thomas about the latest and best linkbuilding strategy for your eCommerce store - and it's something everyone can do!

Get all the links and resources we mention at KeepOptimising.com

Episode sponsored by Klaviyo

In this episode, we’re going to be getting into how Customer-First Data and Zero Party data can be used to improve customer retention – upping those all-important CLV stats, and stopping your competition from stealing your customers!

This episode is a simulcast (of sorts!) with our brand new eCommerce MasterPlan Virtual Summit that goes live today!

10 hand-picked experts are sharing the key tactics you need to grow your business in this challenging year – 5 sessions on acquisition, and 5 on retention.

If you want access to the whole event for FREE– just head to eCMP.info/summit where you might be in time to catch some live sessions, but where you’ll DEFINITELY be in time to catch the replays.

And it's ALL free.

Gemma Banks is the Senior Marketing Director for the EMEA and APAC at Klaviyo, and she’s been helping brands like you improve their eCommerce marketing since 2013! She really knows her email marketing eCommerce stuff!

We're so pleased she could spare the time to join us to cover this essential topic.

Get all the links and resources we mention at KeepOptimising.com

Episode sponsored by Klaviyo

Komal Helyer really knows her email marketing! She is the VP of Marketing at Email marketing platform Pure360, AND Chair of the DMA Email Marketing Council. She’s been in marketing for even longer than me – always focused on helping clients find the best strategy and drive the best possible results.

AND she’s just been named one of "20 Email marketing experts you need to follow” by Mailcon.

We're sharing tips on.... UGC, Content automisation, Interactive content, Hyper personalisation, AI optimisation... which all includes post purchase campaigns, welcome campaigns and a few more bits and bobs too!

Get all the links and resources we mention at KeepOptimising.com

Episode sponsored by Klaviyo

Laura’s been helping business owners and marketers improve their Pinterest performance for over a decade! Sharing the best strategies, and how to make those strategies work time and time again for you. One of the latest areas she’s seeing success in is using Pinterest to grow your email list – and that’s what she’s here to tell us all about in this episode.

Not only will you learn EXACTLY how to use organic Pinterest Posts to to grow your email list, you'll also find out how to accelerate that with Pinterest Ads AND learn the key tips for any kind of success on Pinterest. Laura really knows her stuff!

Get all the links and resources we mention at KeepOptimising.com

Episode sponsored by Klaviyo

My guest Gen Furukawa is the co-founder of Prehook, and host of the Cart Overflow podcast. He created Prehook to help Shopify merchants create amazing experiences through quizzes and product recommendations and in the process has become an expert in using quizzes to grow your email list.

We're discussing WHY you should be building quizzes into your email sign up strategy, HOW to set that up, and HOW to use the data you collect to grow your sales.

Get all the links and resources we mention at KeepOptimising.com

Episode sponsored by Klaviyo

My guest Becky Hopkin runs my favourite Google Ads agency – Digital Gearbox. As well as doing great work for a number of eCommerce brands they also run our ads across Google, Facebook, and Reddit. We're chatting about all things you should be doing to improve the performance of your Google Shopping Campaigns - PLUS what you need to know about the new "Performance Max" Campaign type.

Get all the links and resources we mention at KeepOptimising.com

Episode sponsored by Klaviyo

Guest Alex Hogan is head of marketing for PushON a full service eCommerce agency specialising in Magento, SEO and Paid Media, so he gets to work across a range of eCommerce brands every day. And he has over 10 years experience driving eCommerce sales with Google Ads. We're discussing all the latest tips and ideas for improving your keyword ad performance, including changes to match types (broad match modifiers, phrase match etc), keyword scultping (yes negatives!), responsive text ads, AND why goals and automation are essential to get set up right.

Get all the links and resources we mention at KeepOptimising.com

Episode sponsored by Klaviyo

Jon Loomer’s been helping marketers and entrepreneurs reach their business goals through advanced Facebook marketing strategies since 2011!

And he’s (in my opinion) a must-follow if you want to know what’s working right now on Facebook Ads. 

In this episode, we discuss: 

• Shifting the focus from targeting to better creatives 
• Making the most of Facebook’s automation tools 
• The importance of accurate data tracking and integration 

Dive in: 

[07:10] New advertisers have it easier now. 

[12:33] Expensive marketing shifts focus, avoiding treating customers statically. 

[15:40] Pixel code tracks website events for analysis. 

[16:36] API sends more complete first-party data. 

[21:58] Advanced machine learning AI automates streamlined campaigns. 

[23:04] Advantage Plus Shopping encourages more creative control. 

[24:30] Insider Tips from Jon! 

Find the notes here: https://keepopt.com/207  

Request your Performance Data Audit from Leaf now >>> https://keepopt.com/leaf

****

Get all the links and resources we mention & join our email list at https://keepopt.com

Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://keepopt.com/sponsor

This bonus episode is our response to what’s happening in Ukraine.

It’s VERY low-fi – no jingles, no ads, and edited by Chloe!!! Because I wanted to get it out fast (this is hitting the airwaves a mere 2 hours after we recorded it), because we’re putting it out on multiple podcasts AND because it just feels totally wrong to put ads in an episode like this.

So what’s this episode about?

Earlier this week Matteo reached out to see if I’d be up for sharing what he and his team are doing to help in Ukraine – in his words “to help the professional network to fight this war”.

So we’re going to talk about how those eCommerce skills are being leveraged to help

And we’re also going to share how you can help Matteo and his team, AND I’ll share a couple of other clever ways to help that I’ve come across recently.

Yes, we are doing an episode on a war.

BUT if you’re a regular listener you’ll know my way of coping with big scary things is to get practical – so this is not going to be a ‘guilt-trip you into donating’ infomercial – more a celebration of some of the amazing people and things that are happening in response to the awfulness.

My aim is for this to be an inspiring and hopeful episode, not one that will make you sad. None of us needs more sadness.

In fact - I felt more positive after recording this than I did before!

My guest Matteo Grassi is ex-ShopifyPlus, the CEO and Co-Founder of Popup, a no-code eCommerce platform, AND co-founder and advisor to Viceroy Group a “humble and happy umbrella company of DTC brands” (great description from their LinkedIn profile!).

Between the two companies, they have team members from all over the world, including… Ukraine. So Matteo and the team have been quick to work out how they can help their own team members, AND leverage their skill sets to help the Ukrainian people cope with the day to day challenges of this war.

Here are the links to how you can help:

- Support Matteo’s work via Commerce4good at chloelink.com/commerce4good

- Get your Ukrainian designed Tshirt (and add a helpful tip!) at www.artists4good.store

- Hire Ukrainian talent at https://remoteukraine.org/

- Find real ways to help Ukraine from wherever you are in the world - chloelink.com/ukrainehelp

- What to do as a business guide – chloelink.com/ukrainebusiness

- And one last one… Simon Wharton is running 100k this month for the Disasters Emergency Committee so you could just sponsor him on his just giving page – chloelink.com/simon

Andy Splichal is the author of the Make Each Click Count book series, host of the Make Each Click Count Podcast, founder of Make Each Click Count University, AND founder of True Online Presence. An online marketing strategist with over two decades of experience helping companies increase their online presence and profitable revenues.

Andy’s just re-released his bestselling book – “Make Each Click Count the T.O.P. guide to success using Google Ads”

In this episode we're dipping into Andy's knoweldge to find out what you should be doing with your Google Ads account right now, AND how to get started succesfully. PLUS get some top advice on the further dead of cookies on the Google platforms.

Get all the links and resources we mention at KeepOptimising.com

Episode sponsored by Klaviyo

Zeze Peters is a ROCKET SCIENTIST – no really he is. But he’s spent most of his career working in digital and in 2017 founded Beam.City to simplify advertising, and help businesses stop wasting money on un-optimised adverts, and save the time it takes to manage and optimise ad accounts. So if you’ve ever thought that running a successful Google Ads account was rocket science… Zeze’s here to explain how it can be a LOT easier than that.

It's time to save time, and money, and stress - we're exploring all the ways you should be considering automating you ad activity - and we'll be straying beyond Google Ads into Facebook Ads and more too.

Get all the links and resources we mention at KeepOptimising.com

Episode sponsored by Klaviyo

Laura comes highly recommended for her Google Ads skills by the CEO of one the UK’s leading Shopify agencies Blend Commerce – thanks for the tip Adam! Laura is the owner of Sweet Digital a fully remote digital marketing agency, and has over a decade of Google Ads experience.

We have a blast chatting through how to use multiple parts of Google Ads to maximise your ROI by targeting multiple stages of the customer journey funnel.

Get all the links and resources we mention at KeepOptimising.com

Episode sponsored by Klaviyo

Paul Hendrick is the owner of DJH Advertising and Catalogues. He has nearly 40 years award-winning experience helping mail order brands (both startups and established distance selling power houses!) drive sales with catalogues and off the page advertising.

Discover everything you need to know about Off The Page advertising including, exactly what it is, what ads work best, how much it costs, potential return - and how to get started. These are basically offline Facebook Ads - but with higher profitability.

Get all the links and resources we mention at KeepOptimising.com

Episode sponsored by Klaviyo

Sue Monhait is the host of the Gift Biz Unwrapped Podcast, where she helps handmade product businesses to grow. And she’s also the owner and CEO of The Ribbon Print Company, a B2B eCommerce business selling customised on-site ribbon printing hardware, software and supplies. So for both her own business, and in helping her audience – Sue really knows how offline selling events can benefit your whole business.

This month we’re all about OFFLINE MARKETING and so far we’ve exploring sending marketing through the post – from small highly personalised direct mail pieces to highly scientific, highly profitable catalogue mailings.

In today’s episode we’re exploring something TOTALLY different – how can you use short term face to face selling events to grow your business. Yes, we’re talking selling at markets, gift fairs, events and even running your own pop up.

How do you make these events a success? And maximise their positive impact on your business?

Get all the links and resources we mention at KeepOptimising.com

Episode sponsored by Klaviyo

David Lockwood has been involved with the direct mailing and marketing of impressive UK retailers throughout his career. After 20 years driving growth for top UK online brands like Boden and Direct Wines he co-founded the Tapestry Agency to help multi-channel retailers grow faster and more profitably. Chloe and David are discussing the opportunities that mail order catalogues give you for both customer acqusition and customer retention. Revealing lots of things you probably didn't know were possible catalogues, and providing clear insight on how to get started, and make sure your campaigns are successful from day 1. If you're looking for an alternative to Facebook Ads - this is an episode for you.

Get all the links and resources we mention at KeepOptimising.com

Episode sponsored by Klaviyo

Charlotte Pearce is on a mission to help brands be more human. She’s a Forbes 30 under 30, and founder of Inkpact, where her and her team help brands like Gymshark, John Lewis, and Tiffany to increase sales in the most offline, scalable, personalised way possible! She's on the podcast today to outline how using personalised direct mail can increase Average Order Values by over 30%, AND make your customers 50%+ more likely to buy. It's email marketing automation in the real world.

Get all the links and resources we mention at KeepOptimising.com

Episode sponsored by Klaviyo

Josh Chin is the CEO of Chronos Agency, and host of the eCommerce Profits Podcast. He’s all about scaling DTC brands with lifecycle marketing – across the email, SMS, and push marketing channels. Using lifecycle marketing Josh and his team drive an average revenue lift for their clients of 23%, and are generating 8-figures in monthly trackable revenue across email, SMS and push marketing. With performance like that – who better to talk about exactly how to make your lifecycle marketing work for you.

We discuss

• the role of each of the lifecycle marketing channels (email, SMS, apps, push),
• how to set yourself up to do it well,
• a few tips on what's working now -
• AND why you might want to add an App into your channel mix...

[Originally part of our 'Post-Cookie Marketing' Month with episodes 80-83]

Episode sponsored by Klaviyo

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Get all the links and resources we mention & join our email list at https://keepopt.com

Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Antoine Gagné is the founder and CEO at J7 Media, a creative and data-driven Facebook Ads agency managing over $30m in yearly ad spend. J7 Media specialise in helping DTC brands grow their sales, so Antoine is perfectly placed to explain all about what’s working on Facebook Ads right now.

Antoine outlines

• the 2 campaigns that are working REALLY well in eCommerce right now,
• how to deal with the conversion tracking issues,
• AND why creative is now king.

[Originally part of our 'Post-Cookie Marketing' Month with episodes 80-83]

Episode sponsored by Klaviyo

****

Get all the links and resources we mention & join our email list at https://keepopt.com

Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Alex Weston leads the commercial strategy for SparkLayer B2B, a fast growing eCommerce B2B offering, which helps you to manage and grow your wholesale customer base. 

In this episode, we discuss: 

• How to build a successful B2B eCommerce strategy 
• Understanding the needs of B2B customers 
• Tailoring the experience 
• The long-term benefits of B2B eCommerce 

Dive in: 

[04:51] B2B offers scalable, economical way to expand. 

[08:26] Selling to businesses requires different strategy. 

[09:45] Merchants must plan and market for success. 

[14:16] Biggest used features of the SparkLayer system. 

[17:06] 50-50 split between experienced and new B2B merchants. 

[20:34] Insider Tips from Alex! 

Find the notes here: https://keepopt.com/206  

Download Shopify's new industry report >> https://keepopt.com/shopify

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Get all the links and resources we mention & join our email list at https://keepopt.com

Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Elena Kostova has spent the last few years helping retailers and brands leverage the power of SMS in their marketing and customer communications plans.

She's sharing all the latest tips for launching and growing SMS marketing campaigns for your brand. Including growing your list, triggered/automated campaigns, and the blast sends that work.

[Originally part of our 'Post-Cookie Marketing' Month with episodes 80-83]

Episode sponsored by Klaviyo

****

Get all the links and resources we mention & join our email list at https://keepopt.com

Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Ben is President and co-founder of Octane AI, the zero-party data marketing platform for eCommerce. He’s also a best-selling author, a member of Forbes 30 under 30, and used to be editor-at-large for Mashable.

Zero Party Data – what is it? How do you get it? Why do you need it? How do you use it?

I met today’s guest at an eCommerce conference run by the Shopify agency swanky– and he was so great at explaining all this – I had to get him on the show so you all could benefit too.

[Originally part of our 'Post-Cookie Marketing' Month with episodes 80-83]

Episode sponsored by Klaviyo

****

Get all the links and resources we mention & join our email list at https://keepopt.com

Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://keepopt.com/sponsor

We're ending the year with a marketing heavy hitter.... Marcus Foley is co-founder at Tommy who work with global brands and movie studios to deliver some of the most innovative marketing campaigns of this digital era – all designed to grab the consumers attention.

Their clients include… (wait for it!) Netflix, Amazon Prime, TikTok, Reb Bull, Coty (the group that includes brands such as Burberry, Adidas, and Gucci), and Disney.

That means that Marcus and his team are constantly pushing the boundaries of what digital PR, content marketing, and events look like, and he's come on the podcast to give us the insight on how we can create the marketing that's going to make the difference in 2022.

Get all the links and resources we mention at KeepOptimising.com

Episode sponsored by Klaviyo