Explorez tous les épisodes du podcast Jump Podcasts
| Titre | Date | Durée | |
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| Google AI Innovations: A Case Study | 19 Nov 2024 | 00:16:49 | |
Are you interested in exploding your business growth with Google AI? Today, Google Ads expert and Acquisition Manager at Jump 450, Eric Herzog breaks down a case study of value based bidding, broad match, keyword targeting AND how we have used these features to break growth records. If you are a company that is interested in hyper-scaling through digital advertising, then get in touch with Jump 450 at: www.jump450.com, and don’t forget to subscribe for more weekly episodes. | |||
| Marketing Creative Workflow Optimization | 12 Nov 2024 | 00:23:05 | |
Are you a digital creative marketing agency that struggles with the creative approval process? Do you have unruly clients that share important creative notes and campaign details through one off slack messages at 3 in the morning? Are you tired of searching through messy folders to find the assets that you need to assemble decent ad creative? Well, the process of making and managing ad creative can be complicated so today the Senior Creative Project Manager at Jump 450, Jasper Guarnaccia is sharing some actionable tips and best practices to make your creative team as efficient as possible. We will focus on 3 prominent areas to make the biggest impact: the creative meeting/brainstorm, asset sharing and creative approvals. If you are a company that is interested in hyper-scaling through digital advertising, then get in touch with Jump 450 at: www.jump450.com, and don’t forget to subscribe for more weekly episodes.
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| #1 Tool For Conversion Rate Optimization | 10 Sep 2024 | 00:18:36 | |
Do you know the #1 way to optimize your conversion rate? It often gets overlooked and it can be very simple to fix. Page speed is the biggest lever that you can pull to improve conversions. In fact according to thinkwithgoogle/marketingstrategies, by decreasing page speed by .1 second on mobile devices you can increase conversions by 8.4%. If you are a company that is interested in hyper-scaling through digital advertising, then get in touch with Jump 450 at: www.jump450.com, and don’t forget to subscribe for weekly episodes. | |||
| LTV: The Truth About Customer Value | 03 Sep 2024 | 00:28:37 | |
Of course, we would all like our LTV or lifetime value to be just one number because that would simplify our goals but in fact, not all customers are created equal in terms of the value that they bring to your brand. Tom Murray, the Managing Director of Data and Analytics at Jump 450 walks us through the way a single number LTV focus can hurt you and what metrics you should be looking at instead. If you are a company that is interested in hyper-scaling through digital advertising, then get in touch with Jump 450 at: www.jump450.com, and don’t forget to subscribe for weekly episodes. | |||
| Complete Guide To Marketing Data: Extraction To Visualization | 27 Aug 2024 | 00:27:56 | |
Where does the marketing data come from? Who owns it? What is the process to get clean data that provides full insights? If you are a company that is interested in hyper-scaling through digital advertising, then get in touch with Jump 450 at: www.jump450.com, and don’t forget to subscribe for weekly episodes. | |||
| Adapting Digital Marketing Strategy To The Funnel | 20 Aug 2024 | 00:21:37 | |
What is a digital marketing strategy and why is it important for it to adapt to different stages of the marketing funnel? If you are a company that is interested in hyper-scaling through digital advertising, then get in touch with Jump 450 at: www.jump450.com, and don’t forget to subscribe for weekly episodes. | |||
| Growing A Franchise | Partnering With Chris Bumstead | Founder Advice With Domenic Iacovone | 13 Aug 2024 | 00:45:52 | |
Today on "5 Minute Founders" we sit with Domenic Iacovone, serial entrepreneur and Founder of Relive Health, Raw Nutrition, Revive MD, Vaughn's Treats, and CBum. Today he shares the strategies and tactics he has used to start, grow and manage multiple businesses. If you are a company that is interested in hyper-scaling through digital advertising, then get in touch with Jump 450 at: www.jump450.com, and don’t forget to subscribe for weekly episodes. | |||
| Top 5 Rules When Creating Marketing Dashboards | 06 Aug 2024 | 00:17:45 | |
Tired of wasting time looking at lackluster marketing reports? Or maybe you create the marketing dashboards yourself, only to find that no one really looks at them. Sharpen your skills (or the skills of your team) with these proven best practices. If you are a company that is interested in hyper-scaling through digital advertising, then get in touch with Jump 450 at: www.jump450.com, and don’t forget to subscribe for weekly episodes. | |||
| Savvy Marketers Target Like This On Facebook | 30 Jul 2024 | 00:24:56 | |
How do you approach audience segmentation and targeting in digital marketing campaigns? Today we sit with Dave Armstrong, Director of Paid Marketing at Jump 450. Dave breaks down the different options of targeting and segmentation available on Facebook but more importantly, the way that savvy marketers are using ad creative to target their audiences. If you are a company that is interested in hyper-scaling through digital advertising, then get in touch with Jump 450 at: www.jump450.com, and don’t forget to subscribe for weekly episodes. | |||
| How To Elevate User-Generated Content (Set Ups and Settings) | 23 Jul 2024 | 00:18:40 | |
Tired of battling over gritty and scrappy-looking user-generated content in your ad creative? Polish your UGC from head-to-tail with these best practices. If you are a company that is interested in hyper-scaling through digital advertising, then get in touch with Jump 450 at: www.jump450.com, and don’t forget to subscribe to Jump Podcasts for weekly episodes. | |||
| Use This Creative Reporting Tool | 16 Jul 2024 | 00:14:55 | |
Why does creative reporting have to be so hard? Ad platforms are riddled with obstacles, often forcing team members to dig deep for assets or only allowing you to see the necessary data alongside an ad name rather than ad creative. Today we sit with Tom Murray, Managing Director of Data and Analytics at Jump 450. Tom breaks down the immense benefits of leveraging the third-party tool Motion App to present the visual elements of ad creative alongside the necessary data as well as the feedback from our team members and clients. If you are a company that is interested in hyper-scaling through digital advertising, then get in touch with Jump 450 at: www.jump450.com and don’t forget to subscribe to Jump Podcasts for weekly episodes.
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| Google Analytics Integration With Facebook Explained | 09 Jul 2024 | 00:11:55 | |
Facebook recently announced a new integration with Google Analytics (GA4). But while adapting usage may be the easiest path for a lot of brands, will it actually help with more effective attribution? If you are a company that is interested in hyper-scaling through digital advertising, then get in touch with Jump 450 at: www.jump450.com and don’t forget to subscribe to Jump Podcasts for weekly episodes. | |||
| How To Create A Marketing Strategy (For Hot Sauce) | 07 Nov 2024 | 00:21:44 | |
How do you create a marketing plan? Where do you even start? Today we have a special treat to demostrate exactly how to create a marketing plan. 5 marketers. 1 hot sauce. We taste test and brainstorm a marketing plan. It's all hypothetical but we will answer the basic questions and define the elements needed to develop a markeitng plan. Thank you to... Mike Dzieciolowski, Acquisition Manager at Jump 450 for growing the hot peppers and creating the product, as well as our Jumpers participating in the episode... Calvin Swaim, Director of Motion Graphics Renee Scavone, Senior Creative Strategist Jasper Guarnaccia, Senior Creative Project Manager If you are a company that is interested in hyper-scaling through digital advertising, then get in touch with Jump 450 at: www.jump450.com, and don’t forget to subscribe for more weekly episodes. | |||
| Try This Google AI Tool In Search Ad Campaigns With Caution | 02 Jul 2024 | 00:12:50 | |
Curious to try the Conversational Experience In Google Ads? Google describes the new chat-based feature as combining your knowledge with Google AI to speed up the creation of search campaigns and assist with optimization by generating text and assets more easily but what does it really do well? Where does it struggle? Today we sit with Zach Larimer, Director of Media Strategy at Jump 450. Zach breaks down his first-hand experience with this Google AI tool and shares the best and worst use cases. If you are a company that is interested in hyper-scaling through digital advertising, then get in touch with Jump 450 at: www.jump450.com, and don’t forget to subscribe to Jump Podcasts for weekly episodes.
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| Generating B2B Leads on LinkedIn | Customer-Led Growth With Catalyst Founder, Kevin Chiu | 25 Jun 2024 | 00:22:27 | |
Today on "5 Minute Founders" we sit with Kevin Chiu, the Co-Founder of the #1 platform for Customer-Led Growth, Catalyst. Kevin went viral on LinkedIn, growing 50K+ followers by writing long-form posts as a way to generate B2B leads for his company. Today he shares the actionable strategies that he used to do it. Hosted by Matt LeBlanc and produced by Jump 450, "5 Minute Founders" picks the brains of actual founders on the strategies, growth hacks, and stories of how they built their own companies. If you are a company that is interested in hyper-scaling through digital advertising, then get in touch with Jump 450 at: www.jump450.com, and don’t forget to subscribe for weekly episodes. | |||
| Developing Marketing Strategies That Drive Growth | 18 Jun 2024 | 00:36:11 | |
Do you feel lost in the direction of your digital marketing efforts? Is your whole marketing team even working together? You focus on ROAS or CPC, implement tactics, and then watch your ad dollars disappear as you pray that the algorithm with favor your efforts. Today we sit with Caroline Mercurio, Agency Group Director at Jump 450. Caroline has spent her career growing digital marketing agencies, and working in many different facets in the marketing space, from brand to content to performance to SEO to creative. In this episode, Caroline tackles the common issues that come with a tactics-focused approach to running campaigns. Disconnected teams, objectives, and disappearing ad dollars. What you may need is a marketing strategy. A simple framework to host your tactics and objectives and keep everyone working in the same direction. Caroline breaks down the different types of marketing strategies and how to develop one that will work for you. If you are a company that is interested in hyper-scaling through digital advertising, then get in touch with Jump 450 at: www.jump450.com, and don’t forget to subscribe to the channel for weekly episodes. | |||
| Amazon Competitors | Digital Marketing | Testing On Meta With PetLabCo Founder, Chris Masanto | 18 Jun 2024 | 00:42:42 | |
Today on "5 Minute Founders" we sit with Chris Masanto, the Founder of the category leader in pet supplements, PetLab.co. Chris shares his immense background in digital marketing and how lean testing on Meta helped find new winning products early on. Hosted by Matt LeBlanc, "5 Minute Founders" picks the brains of actual founders on the strategies, growth hacks and stories of how they built their own companies. If you are a company that is interested in hyper-scaling through digital advertising, then get in touch with Jump 450 at: www.jump450.com, and don’t forget to subscribe for weekly episodes.
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| The Mindset Of A World-Class Marketer | 07 Jun 2024 | 00:19:46 | |
Do you have your digital marketing strategy buttoned up and still are not seeing the performance and scale that you need? You've scrutinized at the ad level and reworked your landing pages but have you looked at the mindset of your media buyer? Today we sit with Dave Armstrong, Director of Paid Media at Jump 450. Dave has shared before about best practices and strategies to implement with attribution windows, hook and hold rates, campaign structures and testing guidelines but none of that matters if you do not have the right operator sitting behind the keys. In this episode Dave breaks down the human side of scaling performance in your digital marketing campaigns, the growth mindset of a world-class media buyer and marketer. If you are a company that is interested in hyper-scaling through digital advertising, then get in touch with Jump 450 at: www.jump450.com and don’t forget to subscribe to the channel for weekly episodes. | |||
| How To Grow On LinkedIn | Tactical Sales Advice With 30MPC Founder, Nick Cegelski | 28 May 2024 | 00:36:05 | |
Today on "5 Minute Founders" we sit with Nick Cegelski, the Co-Founder of the revenue media platform, "30 Minutes To President's Club," which also happens to be the #1 sales podcast in the world. Nick shares the mission behind sharing actionable sales advice as welll as how they created a fan base for their podcast from the day it launched. Hosted by Matt LeBlanc, "5 Minute Founders" picks the brains of actual founders on the strategies, growth hacks, and stories of how they built their own companies. If you are a company that is interested in hyper-scaling through digital advertising, then get in touch with Jump 450 at: www.jump450.com, and don’t forget to subscribe for weekly episodes.
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| This Brand Accelerator Has Driven Over $1B In Exits With Neon Flux Founder, Adam Wellington | 21 May 2024 | 00:23:58 | |
Today on "5 Minute Founders" we sit with Adam Wellington, the founder of "Neon Flux," the one-stop-shop brand accelerator. Adam's company partners with brands to boost scalability and streamline operations to a liquidity event. Today he shares, which levers make the biggest impact and what types of brands make the best partners. Hosted by Matt LeBlanc, "5 Minute Founders" picks the brains of actual founders on the strategies, growth hacks and stories of how they built their own companies. If you are a company that is interested in hyper-scaling through digital advertising, then get in touch with Jump 450 at: www.jump450.com and don’t forget to subscribe for weekly episodes. | |||
| The Carnivore Diet | Micro-Influencers | Podcasting With The Meat Mafia Founder, Brett Ender | 14 May 2024 | 00:23:14 | |
Today on "5 Minute Founders" we sit with Brett Ender, the founder of "The Meat Mafia Podcast" and "Noble Origins" to discuss the power of podcasting, the carnivore diet, and how he leverages micro-influencers to expand his customer base. If you are a company that is interested in hyper-scaling through digital advertising, then get in touch with Jump 450 at: www.jump450.com, and don’t forget to subscribe for weekly episodes. | |||
| Digital Marketing | Cryptocurrency | Biohacks With Nillion Founder, Andrew Masanto | 14 May 2024 | 00:32:47 | |
Andrew Masanto is a founder with 3 successful exits under his belt including two cryptocurrency unicorns, Hedera Hashgraph and Reserve. He is currently the Co-Founder of Nillion a new internet infrastructure for the private storage, computation, and decentralization of data. If you are a company that is interested in hyper-scaling through digital advertising, then get in touch with Jump 450 at: www.jump450.com, and don’t forget to subscribe to the channel for weekly episodes. | |||
| Ad Campaign Worst Practices | 30 Apr 2024 | 00:51:46 | |
Afraid you're doing something wrong in your ad campaigns that is sabotaging performance? | |||
| Marketing Creative: From Ad Insights To Creative Forecasting | 29 Oct 2024 | 00:23:18 | |
Attn: Creative Marketing Agencies and the brands that work with them. Are you unsure of what is most effective or appropriate to share in a creative quarterly benchmark report? How can you look at the passed quarter's data and distill the insights to create a killer creative forecast and set new KPI's with stakeholders? Today, Renee Scavone the Senior Creative Strategist at Jump 450 is going to show you exactly how to get the most out of your big creative check ins. Renee describes the way these presentations so often go wrong and gives us a step-by-step process to follow that will transform the way you approach creative forecasting. If you are a company that is interested in hyper-scaling through digital advertising, then get in touch with Jump 450 at: www.jump450.com, and don’t forget to subscribe for more weekly episodes. | |||
| Test Videos And Scale On Meta Using These Custom Metrics | 23 Apr 2024 | 00:26:07 | |
Looking for a more systematic way to test videos on social platforms? | |||
| Performance Marketing Medicine (Must Try) | 16 Apr 2024 | 00:56:05 | |
Can you really be sure which of your digital marketing efforts are responsible for conversions? Which channels and placements deserve those marketing dollars and which are just claiming credit? Today we sit with Tom Murray, Managing Director of Data and Analytics at Jump 450. Tom has worked for the world's biggest brands for the last 12+ years. In this episode Tom unpacks incrementality. Incremental tests are the necessary medicine to any business advertising online. They can tell you what is working but more importantly what is not working. They will reveal where you are wasting your money. If you are a company that is interested in hyper-scaling through digital advertising, then get in touch with Jump 450 at: www.jump450.com and don’t forget to subscribe to the Growth Mentors podcast for weekly episodes. | |||
| 98% Of Brands Waste Their Marketing Dollars | 09 Apr 2024 | 00:49:08 | |
Do you have a uniform naming convention across all of your marketing channels? 98% of clients that we onboard don't. It blinds you from insights, hinders your scaling efforts and wastes valuable time and ad dollars.
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| How To Cut Through The Metric Noise | 02 Apr 2024 | 00:26:28 | |
Has your audience and performance tracking suffered with the changes of iOS 14? Have you lost sight of your digital marketing metric north star? | |||
| How To Scale YouTube Ads To $30K A Day | 26 Mar 2024 | 00:42:08 | |
YouTube seemed like a great place to advertise until you spent all your money in the blink of an eye, right? Today we sit with Eric Herzog, Acquisition Manager at Jump 450. Eric pulls from his 10+ years experience to explain the ins and outs of running a successful YouTube campaign.
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| Machine Learning | Mobile Gaming With DNA Games Founder, Nick Defelice | 19 Mar 2024 | 00:06:05 | |
In the first installment of "5 Minute Founders" a new series by Jump 450, we sit with Nick Defelice, the CEO of DNA Games. Nick shares how he grew his mobile gaming business to 30M+ acquired users globally as well as the massive impact that machine learning models have had on his growth. Hosted by Matt LeBlanc, "5 Minute Founders" picks the brains of actual founders on the growth strategies that they have used to build their own companies in a rapid fire, 5 minute Q&A. If you are a company that is interested in hyper-scaling through digital advertising, then get in touch with Jump 450 at: www.jump450.com and don’t forget to subscribe to the Growth Mentors podcast for weekly episodes. | |||
| Meta Conversion Windows: An Insider's Guide | 12 Mar 2024 | 00:27:50 | |
Are you ever suspicious that Meta is over reporting backend conversions? | |||
| Win On Meta With Our Proven Testing Guidelines | 05 Mar 2024 | 00:19:57 | |
Are you running ads on Meta without the proper testing guidelines in place to scale? | |||
| Unlock The Algorithm With These Meta Campaign Structures | 27 Feb 2024 | 00:37:01 | |
Do you have a sustainable foundation in place that will even support algorithmic scale within your Meta campaign structures? Most people don't. | |||
| Beyond The Ad Click: Secrets To High Converting Landing Pages | 20 Feb 2024 | 00:48:59 | |
Your ad has a high click-through rate BUT your conversions are still non existent. You NEED these strategies to optimize your landing page. Today we sit with Chris Ayaz, Senior Creative Director at Jump 450. Chris shares his 10+ years experience in testing and optimizing landing page strategies of all kinds. In this episode Chris breaks down the most common mistakes that companies make in their landing page design as well as actionable strategies that he has used himself to improve conversions for his clients. If you are a company that is interested in hyper-scaling through digital advertising, then get in touch with Jump 450 at: www.jump450.com and don’t forget to subscribe to the Growth Mentors podcast for weekly episodes. | |||
| Avoid These Costly CRO Mistakes | 22 Oct 2024 | 00:17:14 | |
Conversion Rate Optimization strategies commonly fall through the cracks and brands tend to leave lots of money sitting on the table unknowingly. Is this you? If you are a company that is interested in hyper-scaling through digital advertising, then get in touch with Jump 450 at: www.jump450.com, and don’t forget to subscribe for more weekly episodes. | |||
| Harness The Power Of High Velocity Creative Testing On Facebook | 13 Feb 2024 | 00:54:52 | |
You probably don't even realize that creative testing is the thing that is holding your marketing efforts back on Facebook and other social platforms.
Blueprint: Ultimate Creative Multiplier https://jump450.notion.site/jump450/Blueprint-The-Ultimate-Creative-Multiplier-19c92b014de54e1bbbc8981b023bba4e | |||
| Crush Your Competitors- Use These Google Paid Search Optimizations | 06 Feb 2024 | 00:45:16 | |
Want to get the most out of your Google Paid Search Campaigns?
MVP Google Ads: Search Checklist: https://jump450.notion.site/MVP-Google-Ads-Search-Checklist-00b264326d86413cac35390b2b0dc60b?pvs=25 | |||
| How We Unlocked $30K A Day On Performance Max | 30 Jan 2024 | 00:48:39 | |
Do you feel like Performance Max is a black box?
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| Use This Powerful Creative Formula For Facebook Ads | 23 Jan 2024 | 00:39:49 | |
Why aren't your ads converting on paid social?
In this episode we breakdown the creative environment that brands find themselves competing in across social platforms. As well as the trends in culture that have created it and how you need to adapt your own creative efforts in order to unlock audiences and scale. If you are a company that is interested in hyper-scaling through digital advertising, then get in touch with Jump 450 at: www.jump450.com and don’t forget to subscribe to the Growth Mentors podcast for weekly episodes. | |||
| Leverage AI And Turbo Charge Your Marketing | 16 Jan 2024 | 00:24:26 | |
Are you interested in leveraging artificial intelligence to tailor your marketing efforts?
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| How To Recruit 10x Marketing Talent | 09 Jan 2024 | 00:18:13 | |
Curious about how you can find and recruit top-tier marketing talent in 2024? Today we sit with Stephanie Leskenin, the Managing Director of Talent Management at Jump 450. Stephanie is a prolific recruiter who has found and placed significant high-caliber marketing talent, drawing from her industry knowledge and talent acquisition strategies refined over 12 years in the field. She has spearheaded creative and marketing recruitment for one of the biggest staffing companies in the world and now brings in top-level marketing talent to Jump 450, a leading growth marketing agency for many DTC shops. This episode captures many of the organizational philosophies Stephanie believes are paramount to running a successful recruiting practice in addition to actionable steps she recommends you can take to attract absolute top-tier marketing talent, the crème de la crème. If you are interested in growing your own world-class marketing team, get in touch with us at: www.jump450.com and don’t forget to subscribe to the Growth Mentors podcast for weekly episodes. | |||
| Landing Page Fails: Conversion Rate Optimization Instructions | 15 Oct 2024 | 00:17:01 | |
Conversion Rate Optimization is crucial o the success of many brands AND it directly effects the bottom line. A lot of the optimizations or best practices are simple to implement IF you know what they are. Today, Dave Armstrong the Director of Paid Marketing at Jump 450 walks us through 5 of the most common mistakes that we see brands make in terms of conversion rate optimization and the easy adjustments that you can make to fix them. If you are a company that is interested in hyper-scaling through digital advertising, then get in touch with Jump 450 at: www.jump450.com, and don’t forget to subscribe for more weekly episodes. | |||
| Top 5 Most Common CRO Mistakes | 08 Oct 2024 | 00:12:10 | |
Are you inexperieiced in Conversion Rate Optimization? We've got you. Not only does CRO directly effect the bottom line but it also allows you to get more value out of your website traffic without increasing marketing spend and in turn helps you to acquire customers more efficiently. If you are a company that is interested in hyper-scaling through digital advertising, then get in touch with Jump 450 at: www.jump450.com, and don’t forget to subscribe for more weekly episodes. | |||
| Clickbait (Good VS Bad) | Business Advice | Good Product With Brett Allcorn | 01 Oct 2024 | 00:30:24 | |
Today on "5 Minute Founders" we sit with Brett Allcorn, the Founder of Pineapple Products. https://pineapple.co/ Brett has put in his 10,000 hours in discovering winning products, copywriting and asking for business advice. Today he shares expertise in all areas including what he believes constitues a great copywriter as well as the difference between good click bait and bad clickbait. Hosted by Matt LeBlanc, "5 Minute Founders" picks the brains of actual founders on the strategies, growth hacks and stories of how they built their own companies. If you are a company that is interested in hyper-scaling through digital advertising, then get in touch with Jump 450 at: www.jump450.com and don’t forget to subscribe for weekly episodes. | |||
| Customer Loyalty | Conan O'Brien Advice | Robots With David Wachs | 01 Oct 2024 | 00:31:06 | |
Today on "5 Minute Founders" we sit with David Wachs, the Founder of Handwrytten. https://www.handwrytten.com/
If you are a company that is interested in hyper-scaling through digital advertising, then get in touch with Jump 450 at: www.jump450.com and don’t forget to subscribe for weekly episodes. | |||
| ROAS Trap Got You Stuck? Try This Instead. | 17 Sep 2024 | 00:24:20 | |
You are a brand that's focused on ROAS, but what about profitability? If you are a company that is interested in hyper-scaling through digital advertising, then get in touch with Jump 450 at: www.jump450.com, and don’t forget to subscribe for more weekly episodes. | |||
| AI For Marketers | Data Analysis | Forecasting Models & More | 29 Apr 2025 | 00:20:06 | |
If you are a company that is interested in hyper-scaling through digital advertising, then get in touch with Jump 450 at: www.jump450.com, and don’t forget to subscribe for weekly episodes. | |||
| TikTok Ad Strategy: Influencers, Targeting, AI Creative Testing & More | 15 Apr 2025 | 00:32:04 | |
If you are a company that is interested in hyper-scaling through digital advertising, then get in touch with Jump 450 at: www.jump450.com, and don’t forget to subscribe for weekly episodes. | |||
| Team Leaders On How To Build Trust And Client Retention | 11 Feb 2025 | 00:36:14 | |
How do you build trust with a new client who has been burned at a previous marketing agency? How do you foster emotional intelligence in more technically focused team members? Why is that important? | |||
| Performance Ads That Crush | 04 Feb 2025 | 00:28:44 | |
Are your video ads failing? You might be missing some key performance components that drive conversions. They could be very easy to fix, as well... | |||