Explorez tous les épisodes du podcast Jump Podcasts

If you are a company that is interested in hyper-scaling through digital advertising, then get in touch with Jump 450 at: www.jump450.com, and don’t forget to subscribe for weekly episodes.
Are you a marketer adapting to the fast changing landscape of artificial intelligence? How can use AI tools and chat bots most effectively to optimze your workflow and accuracy?
Today, Eric Herzog, Google Ads expert and Acquisition Manager at Jump 450 shares the innovative approaches he has adapted to using AI in areas such as data analysis and reporting, forcasting models, Dynamic Search Ads and Search Term Categorization.
#marketingdigital #ai #aitools #googlesearch #growthmarketing #marketingstrategy

If you are a company that is interested in hyper-scaling through digital advertising, then get in touch with Jump 450 at: www.jump450.com, and don’t forget to subscribe for weekly episodes.
Want to unlock massive scale on TikTok? Well, there is a trick to it and it may NOT behave the same as other channels you run ads on.
Today, Shivani Kakkar, Senior Acquisition Manager at Jump 450 shares pro tips in 4 areas of TikTok advertising that will make a big impact on your campaigns. Spark Ads, Interest Targeting, Creative Ad Structure and Leveraging AI for creative testing.
#TikTok #TikTokAds #digitalmarketing, #marketingstrategy, #growthmarketing #tiktokadvertise

If you are a company that is interested in hyper-scaling through digital advertising, then get in touch with Jump 450 at: www.jump450.com, and don’t forget to subscribe for weekly episodes.
Be honest, are you a brand that is afraid to test Google ads beyond brand search? Have you become disillusioned by updates like Demand Gen? BUT, you're probably still saying "Okay Google get to the conversions!" Let’s talk realistically, you need a full funnel strategy to scale but you've been too shy or cynical to test.
Today, Zach Larimer, Director of Media Strategy at Jump 450 reveals what we have learned from staying on the cutting edge of testing new updates, tools and strategies from Google. And believe it or not we are seeing Demand Gen in a whole new light with the arrival of new controls and settings that actually drive performance.
#searchmax #google #digitalmarketing, #marketingstrategy, #growthmarketing #googlesearch #googlepaidsearch

If you are a company that is interested in hyper-scaling through digital advertising, then get in touch with Jump 450 at: www.jump450.com, and don’t forget to subscribe for weekly episodes.
Is Google Search dead? Not yet! AND while everyone else is busy pondering that question, Google has released some new tools for savvy marketers to boost conversions
Today, Google Ads expert and Acquisition Manager at Jump 450, Eric Herzog talks us through Google's new tools, Search Max and Bidding Exploration. What are they? What do they do? And who should be testing them?

If you are a company that is interested in hyper-scaling through digital advertising, then get in touch with Jump 450 at: www.jump450.com, and don’t forget to subscribe for weekly episodes.

Does AI generated UGC video even perform for brands? Does it look cheap or fake? How do you get the best performance? Arcads.ai came out September of 2024 and there has not been that much information about performance. So, we tested it for ourselves.

Senior Creative Director at Jump 450, Chris Ayaz talks us through what we have learned testing Arcads.ai's ai generated ugc video with 15 clients over the past 6 months. What does the data tell us? What industries have we seen it do well in? And what settings/tips are crucial for getting the best perfomance?

#aigeneratedvideo #google #digitalmarketing, #marketingstrategy, #growthmarketing #arcads.ai #aiugc

If you are a company that is interested in hyper-scaling through digital advertising, then get in touch with Jump 450 at: www.jump450.com, and don’t forget to subscribe for weekly episodes.
Calculate your new customer value:
AOV * repeat purchase rate * purchase frequency
So for example: $200 product * 75% repeat rate * 2 years = $300 new customer value
What is NEW in new customer acquisition? How can you leverage google ads to drive customer growth? How do you calculate your new customer value?
Today Google ads expert and Acquisition Manager at Jump 450, Eric Herzog is going to give your 2025 update on Google Ads for new customer acquisition, including new tool walk through and the equation you need to calculate your new customer value.
#googleads #google #digitalmarketing, #marketingstrategy, #growthmarketing #customeracquisition

If you are a company that is interested in hyper-scaling through digital advertising, then get in touch with Jump 450 at: www.jump450.com, and don’t forget to subscribe for weekly episodes.

Is your youtube ads performance tanking? Not so fast, you might be a part of the HUGE group of people who are measuring it incorrectly.

A new incrementality study done by Haus Analytics (190+ youtube ads experiments) has revealed that YT ads perform 342% than Google reports.

Tom Murray, Managing Director of Data and Analytics at Jump 450 is going to share key insights from the study AND how they can effect your youtube ads.

If you are a company that is interested in hyper-scaling through digital advertising, then get in touch with Jump 450 at: www.jump450.com and don’t forget to subscribe for weekly episodes. Today on "5 Minute Founders" we sit with Freddie Laker, Serial Entrepreneur and Founding Partner of Chameleon Collective. Freddie has been a CEO three times, a CMO twice and the VP of Strategy for one of the world's largest digital marketing agencies.He shares a range of advice from his years of expertise in building a founding team that wins, the new technologies that will make an impact on business growth this year and the areas in a business that most commonly need a transformation.Hosted by Matt LeBlanc, "5 Minute Founders" picks the brains of actual founders on the strategies, growth hacks and stories of how they built their own companies.

If you are a company that is interested in hyper-scaling through digital advertising, then get in touch with Jump 450 at: www.jump450.com, and don’t forget to subscribe for weekly episodes.
Have you expanded your google advertising efforts into an international market? Maybe you're afraid of risking your ad dollars in a space where you're unfamiliar OR you don't understand the impact this could make on your bottom line.
Eric Herzog, Google Ads Expert and Acquisition Manager at Jump 450 is going to share what we have learned about the enormous opportunity that can come from testing Google ads into an international market including:
- What do keywords (and CPC's) cost in other countries compared to the US?
- What types of brands NEED to be testing this low hanging fruit?
- What are some common pitfalls that brands experience?
- What are Eric's top 3 countries that offer the broadest opportunity for most brands?

If you are a company that is interested in hyper-scaling through digital advertising, then get in touch with Jump 450 at: www.jump450.com and don’t forget to subscribe for weekly episodes.
Today on "5 Minute Founders" we sit with Adriaan Zimerman, Founder of BroBible, Ned & Co, The Early Shift and Greendevour as well as a brand new company launching in Q2 of 2025 called Mojo Country Club.
Adriaan shares the strategies he used to grow BroBible to 15M+ readers per month, the essential tentpoles to growing an organic community around a brand AND how Ned & Co. tapped into their niche and created die-hard customers through long form story telling.
Hosted by Matt LeBlanc, "5 Minute Founders" picks the brains of actual founders on the strategies, growth hacks and stories of how they built their own companies.

How do you build trust with a new client who has been burned at a previous marketing agency? How do you foster emotional intelligence in more technically focused team members? Why is that important?
Today we speak with two top team leaders from Jump. Michelle Rose, the Managing Director Of Client Leadership and Mallory Saldanha, Senior Growth Director share how they navigate these issues on an everyday basis. And believe it or not the success that they have found with their approach is quite recreatable.
If you are a company that is interested in hyper-scaling through digital advertising, then get in touch with Jump 450 at:
www.jump450.com, and don’t forget to subscribe for more weekly episodes.

Are your video ads failing? You might be missing some key performance components that drive conversions. They could be very easy to fix, as well...
Today, Dave Armstrong, Director of Paid Media at Jump 450 breaks down our essential approach to creating performance video ads that scale AND are created for optimal testing flexibility. We talk through evergreen best practices that we have discovered as well as addressing current trending questions surrrounding your video ads.
If you are a company that is interested in hyper-scaling through digital advertising, then get in touch with Jump 450 at:
www.jump450.com, and don’t forget to subscribe for more weekly episodes.

How are your ad dollars best spent? In the black box of Performance Max relying on Google's AI to win for you? Or making your own decisions with Standard Shopping? It can be a tough call because it really depends on what your goals are.
Today, Google Ads expert and Acquisition Manager at Jump 450, Eric Herzog explains the importance of an agaile approach. We have unlocked tremendous abilities with PMax and yet, for some clients Standard Shopping is still the correct approach. So how do you decide? Eric, breaks down the essential argument with some recomendations from his own experience as well as some new innovations that he is using to grow on Standard Shopping.
If you are a company that is interested in hyper-scaling through digital advertising, then get in touch with Jump 450 at:
www.jump450.com, and don’t forget to subscribe for more weekly episodes.

Are you a people pleaser at work? Is it getting in the way of you most effectively doing your job? Probably.
Today we sit with the Managing Director of Client Leadership at Jump 450, Michelle Rose as she helps us adjust our approach to the people side of working in digital marketing. How do you navigate red tape? How do you choose which hills are worth dying on? And what is the benefit of bringing your authentic self to work?

If you are a company that is interested in hyper-scaling through digital advertising, then get in touch with Jump 450 at: www.jump450.com and don’t forget to subscribe to Jump Podcasts for weekly episodes.

#digitalmarketing, #marketingagency, #leadership, #marketing, #campaigngoals

Today on "5 Minute Founders" we sit with Ramiro Velasco, Co-Founder of GoAvance. Expanding brands to Mexico's e-commerce hassle-free.
https://goavance.com/

Ramiro shares some of the most common mistakes and obstacles that brands meet when trying to expand into Mexico's e-ccomerce as well as the ways that GoAvance can support those efforts
Hosted by Matt LeBlanc, "5 Minute Founders" picks the brains of actual founders on the strategies, growth hacks and stories of how they built their own companies.

If you are a company that is interested in hyper-scaling through digital advertising, then get in touch with Jump 450 at: ⁠www.jump450.com⁠ and don’t forget to subscribe for weekly episodes.

Are you looking to create a tailored workflow for your marketing team? Monday.com has so many tools and functions to promote growth and scalability for you team but you need to know how to use them.
Today we sit Senior Project Manager at Jump 450, Morgan Scheib as she breaks down exactly how she best leverages the tools and filters available in Monday.com to manage clients, media and creative in a fast paced digital marketing agency.

If you are a company that is interested in hyper-scaling through digital advertising, then get in touch with Jump 450 at: www.jump450.com and don’t forget to subscribe to Jump Podcasts for weekly episodes.

Do you want to explode your digital growth in 2025? Today we share 5 of the most impactful digital marketing strategies and lessons for you to make a big splash in Q1.

Today we cover a range of topics with multiple marketing leaders from Jump 450.

- Actionable Steps To Build A Marketing Strategy with Agency Group Director, Caroline Mercurio

- How To Set Up An Incrementality Test with the Managing Director of Data and Analytics, Tom Murray

- How To Lay The Foundation For Scalable Meta Campaigns with the Director of Paid Marketing, Dave Armstrong

- How To Reduce CPCs and Make Better Bidding Decsions In Google with the Director of Media Strategy, Zach Larimer

- How To Unlock Valuable Insights In Performance Max with Google Expert and Acquisition Manager, Eric Herzog

If you are a company that is interested in hyper-scaling through digital advertising, then get in touch with Jump 450 at: www.jump450.com and don’t forget to subscribe to Jump Podcasts for weekly episodes.

If you are a company that is interested in hyper-scaling through digital advertising, then get in touch with Jump 450 at: www.jump450.com and don’t forget to subscribe to Jump Podcasts for weekly episodes.
Monday.com has many tools and functions to promote efficiency across industries BUT is it the ideal task tracking plaform for digital marketers?
Today we sit Senior Project Manager at Jump 450, Morgan Scheib as she breaks down exactly how she best leverages the tools and filters available in Monday.com to manage clients, media and creative in a fast paced digital marketing agency.

If you are a company that is interested in hyper-scaling through digital advertising, then get in touch with Jump 450 at: www.jump450.com and don’t forget to subscribe to Jump Podcasts for weekly episodes.
SEMrush has long been an essential tool for digital marketers but you know if is more than just as SEO tool?
Today we sit with Zach Larimer references his 10+ years experience with the tool as he breaks down how to best use SEMrush to inform your go-to-market strategy as well as on-going account management.

If you are a company that is interested in hyper-scaling through digital advertising, then get in touch with Jump 450 at: www.jump450.com and don’t forget to subscribe for weekly episodes.

Today on "5 Minute Founders" we sit with Dr. Daniel Hallak, Owner and Strategic Advisor at The Sage Group and Chief Commercial Officer of WiLD Leaders.

https://www.the-sage-group.com/ https://www.wildleaders.org/

Dr. Hallak shares his 3 step formula to building your personal board of advisors and an actionable strategy that he used to build a thriving organic community for WiLD Leaders.

Hosted by Matt LeBlanc, "5 Minute Founders" picks the brains of actual founders on the strategies, growth hacks and stories of how they built their own companies.

If you are a company that is interested in hyper-scaling through digital advertising, then get in touch with Jump 450 at: www.jump450.com and don’t forget to subscribe to Jump Podcasts for weekly episodes.
Why does creative reporting have to be so hard? Ad platforms are riddled with obstacles, often forcing team members to dig deep for assets or only allowing you to see the necessary data alongside an ad name rather than ad creative. To solve this, perhaps you use Motion App, but did you know that there are some new features available that may be a big help?
Today we sit with Tom Murray, Managing Director of Data and Analytics at Jump 450. Tom breaks down how to leverage the new features in Motion in the areas of naming conventions, the Winning Combinations Report and Creative Research.

If you are a company that is interested in hyper-scaling through digital advertising, then get in touch with Jump 450 at: www.jump450.com and don’t forget to subscribe for weekly episodes. Today on "5 Minute Founders" we sit with Dr. Rob McKenna, the Founder of WiLD Leaders. https://www.wildleaders.org/ Dr. McKenna shares the ways that his specialized leadership development program levereages psychology and on-the-job practice to develop leaders at all levels. As well as the deep need that he see's most businesses suffering from and the type of leader that can fulfill that need. Hosted by Matt LeBlanc, "5 Minute Founders" picks the brains of actual founders on the strategies, growth hacks and stories of how they built their own companies.

Are you interested in exploding your business growth with Google AI?

Today, Google Ads expert and Acquisition Manager at Jump 450, Eric Herzog breaks down a case study of value based bidding, broad match, keyword targeting AND how we have used these features to break growth records.

If you are a company that is interested in hyper-scaling through digital advertising, then get in touch with Jump 450 at: www.jump450.com, and don’t forget to subscribe for more weekly episodes.

Are you a digital creative marketing agency that struggles with the creative approval process? Do you have unruly clients that share important creative notes and campaign details through one off slack messages at 3 in the morning? Are you tired of searching through messy folders to find the assets that you need to assemble decent ad creative? Well, the process of making and managing ad creative can be complicated so today the Senior Creative Project Manager at Jump 450, Jasper Guarnaccia is sharing some actionable tips and best practices to make your creative team as efficient as possible. We will focus on 3 prominent areas to make the biggest impact: the creative meeting/brainstorm, asset sharing and creative approvals.

If you are a company that is interested in hyper-scaling through digital advertising, then get in touch with Jump 450 at: www.jump450.com, and don’t forget to subscribe for more weekly episodes.

How do you create a marketing plan? Where do you even start? Today we have a special treat to demostrate exactly how to create a marketing plan. 5 marketers. 1 hot sauce. We taste test and brainstorm a marketing plan. It's all hypothetical but we will answer the basic questions and define the elements needed to develop a markeitng plan. Thank you to... Mike Dzieciolowski, Acquisition Manager at Jump 450 for growing the hot peppers and creating the product, as well as our Jumpers participating in the episode... Calvin Swaim, Director of Motion Graphics Renee Scavone, Senior Creative Strategist Jasper Guarnaccia, Senior Creative Project Manager

If you are a company that is interested in hyper-scaling through digital advertising, then get in touch with Jump 450 at: www.jump450.com, and don’t forget to subscribe for more weekly episodes.

Attn: Creative Marketing Agencies and the brands that work with them. Are you unsure of what is most effective or appropriate to share in a creative quarterly benchmark report? How can you look at the passed quarter's data and distill the insights to create a killer creative forecast and set new KPI's with stakeholders? Today, Renee Scavone the Senior Creative Strategist at Jump 450 is going to show you exactly how to get the most out of your big creative check ins. Renee describes the way these presentations so often go wrong and gives us a step-by-step process to follow that will transform the way you approach creative forecasting.

If you are a company that is interested in hyper-scaling through digital advertising, then get in touch with Jump 450 at: www.jump450.com, and don’t forget to subscribe for more weekly episodes.

Conversion Rate Optimization strategies commonly fall through the cracks and brands tend to leave lots of money sitting on the table unknowingly. Is this you?
Today, Dave Armstrong the Director of Paid Marketing at Jump 450 walks us through some key areas any business can adjust on their landing page that will make a big impact on their CRO.

If you are a company that is interested in hyper-scaling through digital advertising, then get in touch with Jump 450 at: www.jump450.com, and don’t forget to subscribe for more weekly episodes.

Conversion Rate Optimization is crucial o the success of many brands AND it directly effects the bottom line. A lot of the optimizations or best practices are simple to implement IF you know what they are. Today, Dave Armstrong the Director of Paid Marketing at Jump 450 walks us through 5 of the most common mistakes that we see brands make in terms of conversion rate optimization and the easy adjustments that you can make to fix them.

If you are a company that is interested in hyper-scaling through digital advertising, then get in touch with Jump 450 at: www.jump450.com, and don’t forget to subscribe for more weekly episodes.

Are you inexperieiced in Conversion Rate Optimization? We've got you. Not only does CRO directly effect the bottom line but it also allows you to get more value out of your website traffic without increasing marketing spend and in turn helps you to acquire customers more efficiently.
Today, Dave Armstrong the Director of Paid Marketing at Jump 450 walks us through 5 of the most common mistakes that we see brands make in terms of conversion rate optimization and the easy adjustments that you can make to fix them.

If you are a company that is interested in hyper-scaling through digital advertising, then get in touch with Jump 450 at: www.jump450.com, and don’t forget to subscribe for more weekly episodes.

Today on "5 Minute Founders" we sit with Brett Allcorn, the Founder of Pineapple Products. https://pineapple.co/ Brett has put in his 10,000 hours in discovering winning products, copywriting and asking for business advice. Today he shares expertise in all areas including what he believes constitues a great copywriter as well as the difference between good click bait and bad clickbait. Hosted by Matt LeBlanc, "5 Minute Founders" picks the brains of actual founders on the strategies, growth hacks and stories of how they built their own companies.

If you are a company that is interested in hyper-scaling through digital advertising, then get in touch with Jump 450 at: ⁠www.jump450.com⁠ and don’t forget to subscribe for weekly episodes.

Today on "5 Minute Founders" we sit with David Wachs, the Founder of Handwrytten. https://www.handwrytten.com/

David shares about cutting through the noise and gaining customer loyalty through sending handwritten notes at scale as well as the robots that Handwrytten has developed to do this. He also talks about the advice he recieied from Conan O'Brien and how he has applied it in his own career.

Hosted by Matt LeBlanc, "5 Minute Founders" picks the brains of actual founders on the strategies, growth hacks and stories of how they built their own companies.

If you are a company that is interested in hyper-scaling through digital advertising, then get in touch with Jump 450 at: ⁠www.jump450.com⁠ and don’t forget to subscribe for weekly episodes.

You are a brand that's focused on ROAS, but what about profitability?
Tom Murray, Managing Director Of Data And Analytics at Jump 450 explains the common problem that we see with brands who are singularly focused on ROAS as well as the metric you should be looking at instead.

If you are a company that is interested in hyper-scaling through digital advertising, then get in touch with Jump 450 at: www.jump450.com, and don’t forget to subscribe for more weekly episodes.

Do you know the #1 way to optimize your conversion rate? It often gets overlooked and it can be very simple to fix. Page speed is the biggest lever that you can pull to improve conversions. In fact according to thinkwithgoogle/marketingstrategies, by decreasing page speed by .1 second on mobile devices you can increase conversions by 8.4%.
Today, Dave Armstrong, The Director Of Paid Marketing at Jump 450 shares the #1 free tool any brand can use to score their landing page speed and receive personalized feedback on what adjustments to make to improve.

If you are a company that is interested in hyper-scaling through digital advertising, then get in touch with Jump 450 at: www.jump450.com, and don’t forget to subscribe for weekly episodes.

Of course, we would all like our LTV or lifetime value to be just one number because that would simplify our goals but in fact, not all customers are created equal in terms of the value that they bring to your brand. Tom Murray, the Managing Director of Data and Analytics at Jump 450 walks us through the way a single number LTV focus can hurt you and what metrics you should be looking at instead.

If you are a company that is interested in hyper-scaling through digital advertising, then get in touch with Jump 450 at: www.jump450.com, and don’t forget to subscribe for weekly episodes.

Where does the marketing data come from? Who owns it? What is the process to get clean data that provides full insights?
Tom Murray, the Managing Director of Data and Analytics at Jump 450 has created over 1,000 marketing dashboards for clients. Today he breaks down the complete process of how to properly extract data, clean it, structure it, store it, and finally visualize it on dashboards and slide decks.

If you are a company that is interested in hyper-scaling through digital advertising, then get in touch with Jump 450 at: www.jump450.com, and don’t forget to subscribe for weekly episodes.

What is a digital marketing strategy and why is it important for it to adapt to different stages of the marketing funnel?
Caroline Mercurio, the Agency Group Director at Jump 450 returns to breakdown the basics of the marketing funnel AND more importantly how (and how often) you should tailor your marketing efforts to those stages.

If you are a company that is interested in hyper-scaling through digital advertising, then get in touch with Jump 450 at: www.jump450.com, and don’t forget to subscribe for weekly episodes.

Today on "5 Minute Founders" we sit with Domenic Iacovone, serial entrepreneur and Founder of Relive Health, Raw Nutrition, Revive MD, Vaughn's Treats, and CBum. Today he shares the strategies and tactics he has used to start, grow and manage multiple businesses.
Hosted by Matt LeBlanc, "5 Minute Founders" picks the brains of actual founders on the strategies, growth hacks and stories of how they built their own companies.

If you are a company that is interested in hyper-scaling through digital advertising, then get in touch with Jump 450 at: www.jump450.com, and don’t forget to subscribe for weekly episodes.

Tired of wasting time looking at lackluster marketing reports? Or maybe you create the marketing dashboards yourself, only to find that no one really looks at them. Sharpen your skills (or the skills of your team) with these proven best practices.
Tom Murray, the Managing Director of Data and Analytics at Jump 450 has created over 1,000 marketing dashboards for clients. Today he breaks down his top 5 best practices when creating actionable and insightful marketing dashboards.

If you are a company that is interested in hyper-scaling through digital advertising, then get in touch with Jump 450 at: www.jump450.com, and don’t forget to subscribe for weekly episodes.

How do you approach audience segmentation and targeting in digital marketing campaigns? Today we sit with Dave Armstrong, Director of Paid Marketing at Jump 450. Dave breaks down the different options of targeting and segmentation available on Facebook but more importantly, the way that savvy marketers are using ad creative to target their audiences.

If you are a company that is interested in hyper-scaling through digital advertising, then get in touch with Jump 450 at: www.jump450.com, and don’t forget to subscribe for weekly episodes.

Tired of battling over gritty and scrappy-looking user-generated content in your ad creative? Polish your UGC from head-to-tail with these best practices.
Today we sit with Calvin Swaim, Director of Motion Graphics at Jump 450. Calvin breaks down everything you need to polish your user-generated content, from what settings to adjust on your smartphone device to DIY lighting instructions for the unprepared video creator.
Create user-generated content that converts AND makes your brand creative team proud.

If you are a company that is interested in hyper-scaling through digital advertising, then get in touch with Jump 450 at: www.jump450.com, and don’t forget to subscribe to Jump Podcasts for weekly episodes.

Why does creative reporting have to be so hard? Ad platforms are riddled with obstacles, often forcing team members to dig deep for assets or only allowing you to see the necessary data alongside an ad name rather than ad creative. Today we sit with Tom Murray, Managing Director of Data and Analytics at Jump 450. Tom breaks down the immense benefits of leveraging the third-party tool Motion App to present the visual elements of ad creative alongside the necessary data as well as the feedback from our team members and clients.

If you are a company that is interested in hyper-scaling through digital advertising, then get in touch with Jump 450 at: www.jump450.com and don’t forget to subscribe to Jump Podcasts for weekly episodes.

Facebook recently announced a new integration with Google Analytics (GA4). But while adapting usage may be the easiest path for a lot of brands, will it actually help with more effective attribution?
Today we sit with Tom Murray, Managing Director of Data nad Analytics at Jump 450. Tom uncovers the issues that marketers will have with the integration and provides recommendations for what to do instead.

If you are a company that is interested in hyper-scaling through digital advertising, then get in touch with Jump 450 at: www.jump450.com and don’t forget to subscribe to Jump Podcasts for weekly episodes.

Curious to try the Conversational Experience In Google Ads? Google describes the new chat-based feature as combining your knowledge with Google AI to speed up the creation of search campaigns and assist with optimization by generating text and assets more easily but what does it really do well? Where does it struggle? Today we sit with Zach Larimer, Director of Media Strategy at Jump 450. Zach breaks down his first-hand experience with this Google AI tool and shares the best and worst use cases.

If you are a company that is interested in hyper-scaling through digital advertising, then get in touch with Jump 450 at: www.jump450.com, and don’t forget to subscribe to Jump Podcasts for weekly episodes.

Today on "5 Minute Founders" we sit with Kevin Chiu, the Co-Founder of the #1 platform for Customer-Led Growth, Catalyst. Kevin went viral on LinkedIn, growing 50K+ followers by writing long-form posts as a way to generate B2B leads for his company. Today he shares the actionable strategies that he used to do it. Hosted by Matt LeBlanc and produced by Jump 450, "5 Minute Founders" picks the brains of actual founders on the strategies, growth hacks, and stories of how they built their own companies.

If you are a company that is interested in hyper-scaling through digital advertising, then get in touch with Jump 450 at: www.jump450.com, and don’t forget to subscribe for weekly episodes.

Do you feel lost in the direction of your digital marketing efforts? Is your whole marketing team even working together? You focus on ROAS or CPC, implement tactics, and then watch your ad dollars disappear as you pray that the algorithm with favor your efforts. Today we sit with Caroline Mercurio, Agency Group Director at Jump 450. Caroline has spent her career growing digital marketing agencies, and working in many different facets in the marketing space, from brand to content to performance to SEO to creative. In this episode, Caroline tackles the common issues that come with a tactics-focused approach to running campaigns. Disconnected teams, objectives, and disappearing ad dollars. What you may need is a marketing strategy. A simple framework to host your tactics and objectives and keep everyone working in the same direction. Caroline breaks down the different types of marketing strategies and how to develop one that will work for you.

If you are a company that is interested in hyper-scaling through digital advertising, then get in touch with Jump 450 at: www.jump450.com, and don’t forget to subscribe to the channel for weekly episodes.

Today on "5 Minute Founders" we sit with Chris Masanto, the Founder of the category leader in pet supplements, PetLab.co. Chris shares his immense background in digital marketing and how lean testing on Meta helped find new winning products early on. Hosted by Matt LeBlanc, "5 Minute Founders" picks the brains of actual founders on the strategies, growth hacks and stories of how they built their own companies.

If you are a company that is interested in hyper-scaling through digital advertising, then get in touch with Jump 450 at: www.jump450.com, and don’t forget to subscribe for weekly episodes.

Do you have your digital marketing strategy buttoned up and still are not seeing the performance and scale that you need? You've scrutinized at the ad level and reworked your landing pages but have you looked at the mindset of your media buyer? Today we sit with Dave Armstrong, Director of Paid Media at Jump 450. Dave has shared before about best practices and strategies to implement with attribution windows, hook and hold rates, campaign structures and testing guidelines but none of that matters if you do not have the right operator sitting behind the keys. In this episode Dave breaks down the human side of scaling performance in your digital marketing campaigns, the growth mindset of a world-class media buyer and marketer.

If you are a company that is interested in hyper-scaling through digital advertising, then get in touch with Jump 450 at: www.jump450.com and don’t forget to subscribe to the channel for weekly episodes.

Today on "5 Minute Founders" we sit with Nick Cegelski, the Co-Founder of the revenue media platform, "30 Minutes To President's Club," which also happens to be the #1 sales podcast in the world. Nick shares the mission behind sharing actionable sales advice as welll as how they created a fan base for their podcast from the day it launched. Hosted by Matt LeBlanc, "5 Minute Founders" picks the brains of actual founders on the strategies, growth hacks, and stories of how they built their own companies.

If you are a company that is interested in hyper-scaling through digital advertising, then get in touch with Jump 450 at: www.jump450.com, and don’t forget to subscribe for weekly episodes.

Today on "5 Minute Founders" we sit with Adam Wellington, the founder of "Neon Flux," the one-stop-shop brand accelerator. Adam's company partners with brands to boost scalability and streamline operations to a liquidity event. Today he shares, which levers make the biggest impact and what types of brands make the best partners. Hosted by Matt LeBlanc, "5 Minute Founders" picks the brains of actual founders on the strategies, growth hacks and stories of how they built their own companies.

If you are a company that is interested in hyper-scaling through digital advertising, then get in touch with Jump 450 at: www.jump450.com and don’t forget to subscribe for weekly episodes.

Today on "5 Minute Founders" we sit with Brett Ender, the founder of "The Meat Mafia Podcast" and "Noble Origins" to discuss the power of podcasting, the carnivore diet, and how he leverages micro-influencers to expand his customer base.
Hosted by Matt LeBlanc, "5 Minute Founders" picks the brains of actual founders on the strategies, growth hacks, and stories of how they built their own companies.

If you are a company that is interested in hyper-scaling through digital advertising, then get in touch with Jump 450 at: www.jump450.com, and don’t forget to subscribe for weekly episodes.