Jonny Ross Fractional CMO – Détails, épisodes et analyse

Welcome to Episode 33 of the 90-Day Website Mastery Podcast, the ultimate resource for business owners, marketing managers, and web professionals looking to transform their online presence! Join hosts Jonny Ross and Pascal Fintoni as they share actionable insights, practical advice, and the latest trends in website strategy.

This week, we dive into:

🎨 Rebranding Your Website

Should you update your website’s colours and design to match your new logo and brand identity? Jonny and Pascal explore the pros and cons of a visual overhaul, how to avoid disrupting your user experience, and why SEO considerations should guide your decisions.

🤖 The Danger of AI in Marketing Copy

We review Kristen Doerer’s insightful article, “Customers Don’t Trust AI, and the Rift Might Be Hurting Business”. Discover why using "AI-powered" in your marketing may actually harm trust and learn how to focus on pain points and value-driven messaging instead.

🔧 Website Tools You Need

• Jonny recommends Google Search Console for identifying low-hanging SEO opportunities, such as optimising content that ranks in positions 15–30 for quick wins.
• Pascal introduces Adobe Firefly, a cutting-edge tool for generating visuals with AI and improving your website’s creative assets.

✅ This Week’s Website Call-to-Action

• Jonny’s Tip: Leverage User-Generated Content (UGC) like testimonials and reviews to boost trust and authenticity.
• Pascal’s Tip: Audit your business on Google Images—update photos and descriptions to ensure they reflect your brand accurately.

• Rebranding? Take an iterative approach and avoid large-scale changes that could impact SEO and user experience.
• AI terminology can deter customers—prioritise value-driven messaging to engage and reassure your audience.
• Small tweaks like optimising for overlooked keywords or adding testimonials can yield significant results.

• 90-Day Website Mastery Program
• Kristen Doerer’s Article on AI
• Google Search Console
• Adobe Firefly

• Jonny Ross on LinkedIn
• Pascal Fintoni on LinkedIn

Chapters:

00:00:16

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Introduction and Topics Overview

The hosts introduce the podcast and outline the topics for discussion, including rebranding, AI in marketing, and website tools.

00:01:12

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Rebranding and Website Design

Discussion

on whether to change website design when rebranding, with insights on

consumer trust issues regarding AI in marketing strategies.

Welcome to Episode 32 of the 90-Day Website Mastery Podcast, your go-to resource for practical website improvement tips. In this episode, Jonny Ross and Pascal Fintoni dive into mobile-first design, AI-powered commerce, and essential tools for website managers. This episode is packed with actionable insights to help you optimise your website for mobile users and stay ahead in the digital world.

• FAQ: What does "mobile-friendly" really mean? Isn’t it automatic nowadays?
• Surprisingly, no! Many websites still aren’t optimised for mobile. Jonny and Pascal discuss why a mobile-first approach is crucial, including ensuring that designs are tested on mobile before desktop.
• They explain key considerations like creating more space for touch interactions, optimising buttons, and making call-to-actions easily accessible. If your website is difficult to navigate on mobile, you could be losing potential customers.

• FAQ: What is AI-powered commerce search, and why does it matter for my business?
• The hosts explore an insightful article by Ben Davis on the rise of AI-driven search technology. Learn how conversational search is transforming e-commerce by helping customers find exactly what they need, and why it’s essential for small businesses to stay ahead of this trend.
• Jonny stresses the importance of embracing AI tools to improve customer experience and sales.

• Pascal’s Pick: Jitter – Add animations to your website with ease! Perfect for making your content more engaging and user-friendly.
• Jonny’s Pick: FounderPal.ai – Create detailed marketing personas in just 10 seconds. It’s free and incredibly useful for refining your target audience messaging.

• Jonny’s Tip: Start A/B testing! Experiment with landing pages, buttons, and headlines to improve conversions. Even small changes can lead to big results. Tools like Hotjar and Unbounce are great for optimising user experience.
• Pascal’s Tip: Review your best-performing web pages from this time last year. Update your seasonal content and ensure returning visitors feel engaged with fresh, relevant material.

• What does it mean for my website to be mobile-friendly?
• How can AI-powered commerce search help me attract more customers?
• What are some tools to create marketing personas and add animations to my website?
• What is A/B testing and how can it improve my website's performance?

Don’t just listen—take action! Start testing your website’s mobile functionality today, and explore the tools we discussed to enhance your site’s performance.

• FounderPal.ai – User Persona Generator

🚀 Episode Overview:

Join Jonny Ross and Pascal Fintoni for a deep dive into effective website strategies and the latest in SEO for 2024. This episode covers practical tips on social media linking, the importance of SEO, and the tools every website manager needs.

📌 Episode Highlights:

1. Welcome & Introduction

• Hosts: Jonny Ross & Pascal Fintoni
• Focus: Enhancing your website's impact and pride in your digital presence.

1. You Ask, We Answer

• Topic: Do social media platforms penalize links to external websites?
• Insight: Jonny and Pascal debunk myths and discuss strategies to use social media effectively without harming your site's traffic.

1. Website Stories

• Feature: Review of "5 SEO Strategies to Embrace in 2024" by Chitra Iyer on CMSWire.
• Discussion: Trends in SEO that emphasize user intent, multi-platform strategy, and the shift from keywords to comprehensive digital presence.

1. The Website Engine Room

• Tools Highlighted:Jonny’s Pick: Linked Helper - Enhances LinkedIn activity through automation.
• Pascal’s Recommendation: EmbedResponsively.com - Ensures videos are displayed optimally on all devices.

1. The Website Call to Action

• Jonny’s Tip: Implement AI chatbots to improve real-time interaction on your site.
• Pascal’s Advice: Pre-plan content for industry events to ensure timely and relevant updates.

🔗 Useful Links:

• Read the featured SEO article
• Try EmbedResponsively.com
• Explore Linked Helper

📅 What’s Next:

Stay tuned for the next episode where we will unveil a special announcement in our Website Engine Room segment! Visit 90daymarketingmastery.com for more information and to book your discovery call.

📬 Get Involved:

Implement the tips from today’s episode and share your results with us for a chance to be featured on the show!

👋 Parting Note:

Enjoy a creative montage as you jot down your action steps from today's insights. Don’t forget to follow or subscribe for more valuable episodes!

00:00:16

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Introduction

Introduction to episode 25 of the 90-day website mastery podcast and discussion about the purpose of the podcast.

00:03:15

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You Ask, We Answer

Discussion

about the relationship between social media, websites, and YouTube. The

impact of sharing website links on social media posts and the behavior

of users in interacting with posts.

S02 E05 Series 2 Episode 5. In this episode I talk to Nathan Clark from one Leed's great institutions the Brudenell Social Club!

Talking about gigs and events and how the covid crisis has hit the industry hard. I hear about some of the amazing people Nathan has met and how ingrained in the music industry he is.

Thanks for being a fab listener and don't forget to subscribe!

S02 E04 Series 2 Episode 4 - In this episode I host a technology panel with virtualDCS, Nimbox and Biscuit IT.

We’ll be covering the topics that IT managers should be focusing on right now, including how you can ensure your business data remains yours during the current crisis, and how, if you use Microsoft 365, you could unknowingly be leaving your data at risk.

From Ransomware to Phishing, Secure file sharing and insider threats, to Remote working and customer priorities we’ll be covering a range of topics for businesses of all shapes and sizes.

Thanks for being a fab listener and don't forget to subscribe!

S02 E03 Series 2 Episode 3. In this episode I talk to Rachel Flower from the BroadRoom. We discuss mindset, what to do with your bounce back loans, women in business, decision making, being pro-active and much more!.

Lets normalise some of the challenges you and your business is going through.

Thanks for being a fab listener and don't forget to subscribe!

S02 E02 Series 2 Episode 2 - In this episode I talk to Nigel Cliffe from Value Exchange who shares his his LinkedIn tips & tricks together with answering your questions.

Now more than ever your potential clients and customers are researching their next supplier or partner online. They’re looking for what YOU offer.

Are you proud of what they’ll find?

Thanks for being a fab listener!   

S02 E01 Series 2 Episode 1 - Wow it's series 2! How exciting! In this episode, I talk to the one and only Pascal Fintoni, discussing the best approach to video. We talk about the the key principles of video marketing, how to be a great host, some of the best apps that are out there that and much more! Thanks for being a fab listener!   

S01 E08 Series 1 Episode 8 - This is an archive of live video Q and A's streamed online. In this episode I was joined by Paul Grindley from Winston Solicitors discussing Employment Law, Furlough, Redundancies, Lay-offs and Short time working!

How will you exit #furlough?

Have you considered #lay-offs?

Do you need to #restructure?

Have you thought about short time working?

What about holidays and annual leave? Should you force all employees to take some leave now?

Have you been offered a settlement agreement?

S01 E07 Series 1 Episode 7 - In this episode I chat to Harry Bliss from Champion Health where we answered your mental health questions. Giving lots of tips, tools and practical guidance for a better mental health. Enjoy!

This series, Coronavirus lockdown is an archive of live video Q and A's streamed online.