We don’t mean to spoil things, but it’s a Brand Voice Guide, and we bet you haven’t made one for yourself or for your clients yet. It’s such a vital document for every business owner, and for that reason you can make money creating these too. They’re going to help you and your clients sound like the same person across every platform, and help avoid any awkward faux pas where you share a GIF of your clients’ least favourite celebrity…

If you’re thinking, “I have no idea how to make one or even what should go in one!”, you know the drill by now - hit the play button!

In this episode, we’re chatting about:

• The ins and outs of Brand Voice Guides - what they are, what goes into them and just how detailed are they?
• Who needs a brand voice and why it’s so important
• Why you’ll easily see the difference between working with clients who have a Brand Voice Guide and those who don’t
• The sort of questions you can ask your client to create their Brand Voice Guide and a quick way to get ahead

Check out the full show notes here!

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras.

Mentioned in this episode:

Success Stories Of Social Media Managers

Potential client rejecting your proposal got you down? Don’t worry, you might still be able to work with them - just perhaps not in the way you expected! Okay, so they’re not ready for monthly management, or it’s not in their budget right now - what are they ready for? What is in their budget? Today’s episode is diving into how to find out how to flip rejections on their head and make potentially quite good money off the back of them!

In this episode, we’re chatting about:

• Which rejections we’re talking about when it comes to making money
• Working out what the client actually needs right now and offering them that instead
• Our Offer Triangle Framework and where this will fit in
• Just getting started and why you’re allowed to start with the basics

Check out the full show notes here!

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras.

Mentioned in this episode:

Success Stories Of Social Media Managers

Summer is almost here (we think!) and it’s time to start thinking about when you’re going to want time off over the next few months. Whether you’re picturing a week on a sun lounger or just the ability to step back a bit over the school holidays, the time to be getting prepared and ahead is now! This episode is the first of a two-parter diving into our tips for time off over the summer (or any time of year, really) and today we’re covering all things content planning and getting your schedulers nice and full in advance. So if you’re ready for your clients to feel happy and looked after knowing that everything is sorted so you can swan off into the sunset, daiquiri in hand, get your headphones ready for today’s episode.

In this episode, we’re chatting about:

• What you can start doing today so you’ll be ahead of the game come summertime
• Discussing with your clients what you need from them and what content you can be putting out
• Watching what you’re posting on your own social media so clients aren’t worried
• Why templates and outsourcing will make your life just that little bit easier

Check out the full show notes here!

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras.

We are back with a 5-part series, sharing all the ways you can scale your business as a freelance social media marketer.

Throughout the series we delve into all the ways we have scaled, we share some behind the scenes info and give you some tips to help you scale too.

In this first episode, we look at how you can scale with an agency and Laura Davis shares some inside information about how she's grown her own boutique agency.

THIS SERIES COMES WITH A TON OF RESOURCES TO HELP YOU SCALE - CLICK HERE TO ACCESS.

Key Takeaways

• This is not the only way to scale

• If Laura D had her time again she wouldn't do this!

• However you build your business and agency, remember that it's your business and you can do it your way.

If this episode has resonated or inspired you, take a screenshot of the episode, post it to your Instagram stories and tag us @thetwolauras!

We would love to continue the conversation with you, so come and chat with us in the Social Media Managers Hub, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras.

2021 saw so many changes on social media, and some incredible content moments, so in this episode, we're looking back over the best and worst bits of the year.

We discuss Laura D putting a pair of socks on her head for this epic Reel, share why we loved the Baked Beans on a Weetabix saga and whether we prefer Cuthbert over Colin!

We'd love to know your favourite moments of 2021 so do come and share them in our free Facebook group.

Get involved in the Social Media Marketers Rates Report 2021 - click here to get involved.

If this episode has resonated or inspired you, take a screenshot of the episode, post it to your Instagram stories and tag us @thetwolauras!

We would love to continue the conversation with you, so come and chat with us in the Social Media Managers Hub, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras.

Have you been surprised when you've met people in real life? In this episode, we let you into our brains to see what we think about the perception of internet connections V the reality of meeting them (and seeing their legs!)

Let us know if you've had any weird experiences like this in our Facebook group thesocialmediamanagershub.com

In this episode, we discuss whether freelance social media managers should have a Facebook group and share our thoughts around other platforms to host a community.

We talk about why we had Facebook groups for our freelance business and how long you'll need to commit should you decide to start one for yours.

We'd love to continue the conversation so please come and find us in our Facebook group thesocialmediamanagershub.com

We are often asked how we manage our time as we run our company and manage our own freelance clients so in this episode we spill the beans on the inner workings of our business.

We also introduce you to our no-faff plan which is our way of working more productively and planning our time better so we can focus better on our work.

The no-faff plan gives you two ways of planning your diary to work more efficiently. You can download our template to map out your own no-faff plan at thetwolauras.com/nofaff

We'd love to chat more in our Facebook group so do come and let us know how you manage your working week at thesocialmediamanagershub.com

At this time of year, you might be looking for ways to top up your bank balance so in this episode we share five ways you can bring in some 'quick' cash.

Read the blog here 👈

These ideas rely on you having an audience of people to sell to, but if you don't you'll still pick up some great ideas in this episode and you might benefit from these resources to help you start building an audience for the future:

👉 Top 10 tips to grow your Instagram followers

👉 The content bank

👉 Attract your dream client with these 4 essential posts

We'd love to hear from you if you've used any of these ideas, drop into our Instagram DMs and let us know what's working for you.

We are breaking down Adele's latest launch and breaking down her sales funnel to share how she used some of the basic principles of marketing that we could all implement in our own social media marketing.

How would you like to learn the key steps you can take to attract, win AND retain your dream client as a freelance social media manager?

Sign up to our live masterclass where we will be taking you through the exact processes you should have in place to work with your dream clients so you can build a profitable business.

Save your space here - thetwolauras.com/masterclass

If this episode inspired you, take a screenshot and post it to your Instagram stories and tag us @thetwolauras.

If you struggle with getting engagement on your client accounts (or your own) then this episode is for you. We discuss all the reasons that you might not be getting the engagement you want and share some tips to help you increase your engagement.

We recently shared a Reel about this topic on Instagram, check it out here.

These days there are so many 'experts' out there sharing their advice, strategies, hacks etc with regards to social media marketing.

So how do you position yourself as a leader, someone who knows their stuff when you don't have thousands of followers, a blue tick or professionally designed graphics?

In this episode, we dive into what we think social media managers should do if they want to be taken seriously, and how to deal with the imposter syndrome that can appear when there are so many experts out there.

We also explain our 3P framework for creating content that'll not only help you show up as an expert but will lead to more sales with your audience.

The Content Bank contains hundreds of post ideas for freelance social media managers and follows our 3P framework. Check it out here.

We've all had those annoying questions from clients, haven't we?

Can you make this go viral?

I'm on a small business, Can you give me a discount?

Why aren't we getting sales yet (when you've only just started working on the account)

So we thought we'd share the responses we wish we could give to these kinds of clients. Think of this episode as a form of therapy for us and all you social media managers listening!

We'd love to hear the worst things you've heard from clients (or prospective clients) so come and tell us in our Facebook community, The Social Media Managers Hub and let us know what you wish you could say! We'll be waiting with our best gifs in response!

Content dumps - dump by name, dump by nature. We are not fans of content dumps at all and mainly that’s because they just don’t make much sense! If you’re going to put in the hard work creating 30 new posts, why drop them all in one day, then vanish to never be seen again (until the next dump, that is). How, then, do you handle it if your client wants to jump on the trend and asks you to do a dump? Well, we’re covering all in this episode, so if you’re feeling bored enough with your content to want to try something drastic, tune in now!

In this episode, we’re chatting about:

• Why we think content dumps are a silly way of posting on social media
• What is even leading people to want to do content dumps
• How to respond if your client asks you to do a dump for them… 😳
• What else you can be trying out instead of dumping your content

Check out the full show notes here!

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras.

In this episode, we discuss overcoming the fear of starting our business and explain where it all began.

We share why we created The Social Media Managers Toolkit and spill the beans on why we created our Facebook group.

We also talk about how you can come up with a name for your business so you don't get held back (spoiler alert... it's a lot to do with having a JFDI attitude!)

Come and join us in our Facebook group at thesocialmediamanagershub.com to carry on the conversation.

If you'd like to submit a question or topic for the podcast you can do so at thetwolauras.com/podcast-questions

If you're enjoying the podcast we would love it if you'd leave us a review.

Working as a social media manager at Christmas time can be crazy, hectic with clients throwing last-minute promotions at you and expecting you to change content plans at the drop of a hat, and then wondering why sales aren't magically increasing… after all they are paying a social media manager!

So in this episode, we share some tips on how you can get prepared now so you don't have issues as the big day approaches.

Read this blog for more details on this topic.

We'd love to hear any tips you have for planning for this busy time of year - come and let us know in our free Facebook group thesocialmediamanagershub.com

If you are a freelance social media manager trying to increase your income, this episode is for you.

Pricing is always a hot topic in our membership, The Inner Hub, and we get asked almost daily how much someone should charge.

So in this episode, we make it easier for you by sharing some of the biggest mistakes to avoid when it comes to pricing your services.

Just getting started? Check out The Social Media Managers Toolkit here

In this bonus episode, we let you into our thoughts about whether or not it's still important for social media managers to prioritise creating a pretty grid on Instagram.

If you've spotted any awesome puzzle grids in the wild, slide into our Instagram DMs and share them with us!

We'd love to hear your thoughts on this, let us know in our free Facebook group thesocialmediamanagershub.com.

In this episode, we share the reasons behind our decision to drastically change our most popular course and explain how we will continue to train social media managers to become Facebook Ads managers in Ads Manager Academy.

We'd love to answer your questions so please head to thetwolauras.com/podcast-questions to ask us anything related to social media marketing or building a business as a social media pro. We will try and answer in a future episode.

There's one question that gets asked multiple times a week in our free Facebook group, The Social Media Managers Hub.

So in this episode, we share our answer to how freelance social media managers can create a portfolio for their business.

For more information on how you can attract your dream clients without a portfolio check out this blog.

We've been posting up to 4 Reels a day lately and in this episode, we share some things we've discovered since going all in! We talk about whether social media managers should be using Reels themselves and if it's a good service to offer to their clients. Plus we discuss what's working for us so you can try it too.

Subscribe to our Reels Review weekly emails and get simple ideas you can use to create awesome Reels in minutes thetwolauras.com/reels-review.

Submit a question or idea for us to cover in the podcast at thetwolaura.com/podcast-questions

Find us on Instagram @thetwolauras.

In this episode, we answer a question from one of our Inner Hub members and share the biggest business regret we have, in the hope you can avoid it!

If you'd like to submit a question for us to answer on the podcast go to thetwolauras.com/podcast-questions

Find out more about The Inner Hub at thetwolauras.com/inner-hub

Instagram Hashtags are the hot topic right now, thanks in part to some terrible advice shared by a big account! In this episode, we bust those myths and share how Hashtags actually work on Instagram. We explain how hashtags help your content be discovered and how you can rank in the hashtag feed.

We mentioned Flick which we for hashtag research and analytics and highly recommend.

Head to our blog for more advice about using Hashtags on Instagram.

Find us on Instagram @TheTwoLauras.

Find out exactly what JFDI with The Two Lauras is all about!

Meta just made a major change to the way their verification system works, adding new paid options that give businesses more benefits, including links in Reels and the opportunity to be featured on the platform.

But what does this mean for you as a social media manager? We're diving into it all and picking apart this new 'pay to play' version of Meta's platforms in this bonus episode.

We're sharing what these updates are, what they mean and how to navigate them with your clients.

Read about the new paid options here.

Learn how to run Meta ads for your clients in The Social Media Manager's Toolkit.

We'd love to chat more about this so, drop into our Facebook community or DM us on Instagram!

Welcome to the J.F.D.I podcast, the show for freelance social media managers.

We are your hosts, Laura Moore & Laura Davis, usually known as The Two Lauras. We are the founders of The Social Media Managers Toolkit and hosts of The Inner Hub membership for social media pros.

Having both built successful businesses in social media marketing, we are uniquely placed to give you advice and tips to help you build your business in this sector.

We'll be sharing tips and strategies around social media marketing, giving you advice that will help you grow your business as a social media pro and providing an insight into how we run our business too.

We might rant, we'll probably swear and we'll be dropping a new episode of J.F.D.I into your favourite podcast player every Tuesday morning.

We are always available to continue the conversation in our free Facebook group www.thesocialmediamanagershub.com or on Instagram @TheTwoLauras

Follow The J.F.D.I Podcast in your podcast app of choice or head to thetwolauras.com/listen to get started.

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There’s a myth going around that people just don’t read captions anymore and social media is all about the visuals - and we think that’s wrong! We just believe that people are reading captions in a different way than how they used to, so it’s time we work on adapting to this new way of reading.

Basically, if you aren’t hooking people in and making it easy for them to read your caption, you’ll be losing readers quicker than a flash. Today’s social media users are so ready to be distracted by the next post, a different platform to scroll on or even just something else going on in the real world, that you have to have an amazing scroll-stopping hook to get them to carry on reading. You also need to be getting to the point quickly - no long winded, boring descriptions please! If you’re ready to increase your engagement by writing better captions, tune in today to learn all about copy and captions.

In this episode, we’re chatting about:

• The way in which people have changed the way they read captions over time
• What “copy” actually is
• Writing the best hooks so that people want to keep reading and how long your copy should be
• How to format your copy in the best way possible

Check out the full show notes here!

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras.

What comes to mind when you think of “business security”? If you answered having lots of retainer clients, well then, today’s episode should be going right in your queue! You’d be surprised how easily it can happen that a few clients roundabout the same time as each other will end services for one reason or another, leaving you panicking about signing a new one - as you’ve no doubt taken your foot off the marketing accelerator due to being busy or just not seeing the point.

Our solution to this is “The Offer Triangle” and building your offers around this will help you to have more peace, security and fun in your business - who doesn’t want more of that?! Hit that play button to find out what The Offer Triangle is and ways you can apply it to your business today.

In this episode, we’re chatting about:

• Why we think you should be diversifying your offers
• Things we’ve sold to implement the offer triangle in our own businesses in the past
• All the different things we could think of that you could sell to create your own offer triangle
• Our very special calculator to help you work this all out

Check out the full show notes here!

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras.

Mentioned in this episode:

Check out the Adobe Express video editor at adobe.com/express/create/video/social #AdobeExpressAmbassadors #Ad

Social media giveaways - a very divisive topic! We’re all honestly probably a little bit sick of getting tagged in random competitions by our friends wanting to win yachts, blenders, hairdryers or any other random things they probably weren’t in the market for in the first place (although who’d pass on a free yacht?!) and this is partly why we feel like giveaways have had their day. In our opinion and experience, all they seem to do is attract people who love a freebie and wouldn’t be willing to buy your product after the giveaway is finished. But, there are definitely a few ways you can use a competition to generate good brand awareness, and we’ll be covering that, along with the legalities of hosting a giveaway on social media, too.

In this episode, we’re chatting about:

• What drives us up the wall about the tag-everyone-you-know-and-comment-your-dog’s-favourite-food style of competition
• Why you might want to have a rethink if you think gaining followers from a giveaway is a good thing
• How to structure your competition and content to ensure good brand awareness
• What you need to be aware of when it comes to the legal side of giveaways

Check out the full show notes here!

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras.

Mentioned in this episode:

Learn about Adobe Express

Check out the Adobe Express content scheduler at: https://www.adobe.com/express/feature/content-scheduler Watch our video walkthrough here: https://www.facebook.com/thetwolauras/videos/1817146488786457/?idorvanity=2136566389786891

How many ads have you seen today? Unless listening to this podcast is the very first thing you’ve done today (which we hope it is!), probably far more than you can count, which understandably can feel quite overwhelming. The rise of social media and influencers have made a lot of people feel like they’re being sold to all the time, so how can you, as a social media manager, feel confident that you are doing your level best to get your clients’ customers ready to purchase? We’re covering it all in today’s episode!

In this episode, we’re chatting about:

• How social media and influencers have changed how we all buy things
• What you might do to ensure that your clients’ audiences are in a buying state
• The buying process and how to create content that covers every part of this
• Consideration periods and the different reasons that people buy

Check out the full show notes at thetwolauras.com/ep104

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras.

In our little online business bubble, everyone and their dog knows what ChatGPT is, and it seems like every platform we use has some sort of AI feature incorporated into it. But does that mean that we should be using it, and what are the ethics around that? And what even is the best way to be using AI? Because as we all know, ChatGPT still writes like a robot and we can spot it a mile off! In this episode, we’re diving into the minefield that is the world of AI, covering all sorts of topics from use cases, ethics, legalities and even *that* Charlie and the Chocolate Factory event (if you missed the drama surrounding that, you’re in for a treat!). So, join us as we get our thoughts in order around the rapidly booming world of AI!

In this episode, we’re chatting about:

• The rise of AI and whether we need to watch our backs
• Where we have implemented AI into our business and it works really well
• When you really ought to declare you’ve used AI
• Getting comfortable having the conversation with your clients about AI

Check out the full show notes at thetwolauras.com/ep103

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras.

Some questions we see SO often in our Facebook group is “what should I put in my proposal?” or “my proposal is taking hours, how long should it take?” or even “what price should I put on my proposal?” and we’re here in today’s episode to put all these questions to rest. You should already have all the information you need, and it certainly shouldn’t take you hours - 15 to 30 minutes max!

If you’re thinking “well there’s no way I could do it in that length of time”, then today’s episode is just the one you need to listen to. Your proposal should be converting clients with ease, because it’s given them absolutely everything they need to know to work with you. It’s definitely not an easy process doing it for the first time, so if you’re ready to create your first proposal and want it to be a winner, or your proposal just isn’t winning you as many clients as you would like - tune in to today’s episode!

In this episode, we’re chatting about:

• How Laura D learnt to send a proposal every single time
• Why your discovery calls are the most important part of knowing what to put in your proposals
• A checklist of what should and shouldn’t go in your proposals
• Two sneaky tricks you can use to help draft up your proposal so much quicker!

Check out the full show notes at thetwolauras.com/ep102

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras.

What’s our least favourite thing as social media managers? Definitely when negative comments get posted on our content or our clients’ content. We all know people don’t mind saying things behind a screen they’d never say in real life, but we still have to handle it!

In today’s episode, we’re going to talk all about different types of comments we’ve received from different types of people, from trolls to angry customers. It can be really hard to know how to respond in various situations - or whether you should even respond at all! But never fear, you’re sure to finish this episode with an action plan of how you can move forward in dealing with negative comments with confidence.

In this episode, we’re chatting about:

• The effect on your mindset when negative comments appear
• How to avoid seeing negative comments when you don’t want to
• Which comments you should respond to and which you should ignore
• When to filter, block or delete the people in question 

Check out the full show notes at thetwolauras.com/ep101

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras.

If you listened to episode 106 previously, you’ll know all about our Offer Triangle Framework. Today, we’re sharing all about how you can get started with one part of that: selling and hosting group training. From online masterclasses to in-house workshops and everything in between, if you’re ready for a new revenue stream, today’s episode is going to help you build out this exciting new avenue of your business. There’s definitely a lot that you need to understand before you start - the who, what, where and how - but hopefully with this episode and a little bit of JFDI attitude, you’ll be up and running in no time!

In this episode, we’re chatting about:

• Finding the niche topic you want to deliver a training on
• Easy tools and techniques to deliver a training without holding yourself back
• If you need to create a sales page
• Working out where your audience needs to be before the training
• What you want your audience to do after they’ve completed your training

Check out the full show notes here!

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras.

Mentioned in this episode:

Success Stories Of Social Media Managers

100 episodes - where on earth did the time go?! Thank you so much to all of our wonderful listeners and especially those of you who took the time to leave us a review (...shameless plug to do so if you haven’t already!). 

In this episode, we’re doing a Q&A of all the burning questions you sent in to us - from whether we argue, to getting things done and our absolute non-negotiables in business - you’re sure to enjoy this special behind the scenes episode and take away a thing or two you might be able to implement in your own business. 

Here’s to the next 100 episodes, and let’s all hope that Laura Davis can learn some sayings before we get there!!

In this episode, we’re chatting about:

• Our JFDI attitude and getting things done day-to-day
• The top three mistakes you might be making in business
• Bullshit radars and why we don’t claim our toolkit can make you 6-figures (but it definitely can!)
• That time Laura Moore slammed her laptop shut during a Zoom call!

Check out the full show notes here!

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras.

A salesman at the door, or a DM-slide - it’s all the same to us. Please stop!! If you don’t even know our names, or what we do for a living and why your product or service is exactly what we’re looking for (and probably, even then!) we don’t want to hear about it. What we do want is intentional networking and relationship building, and that’s part of what we’re going to cover in today’s episode. It might be the long game, but it’s honestly the best way to find clients without feeling like you’re getting the metaphorical door slammed in your face.

In this episode, we’re chatting about:

• Why we truly hate cold pitches
• The long game when it comes to finding clients and why you should play it
• Starting discussions with people in a natural way
• Why warm pitching is absolutely encouraged

Check out the full show notes here!

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras.

Feel overwhelmed and confused with starting your business? Don’t worry - you’re definitely not alone, and we’re here to help you through it! In the beginning, you’re wearing more hats than you can shake a stick at, and it can be hard to know where to focus first, wanting to get everything done at once. But we think there’s definitely a process to getting your business up and running, which we’ll be going into more detail about in today’s episode. We’re also going to make sure you feel confident when people ask about your pricing, covering an exercise that we love to do on a regular basis. And finally, if you’re not a new social media manager - you’ll still get some a-ha moments from this episode, so keep listening!

In this episode, we’re chatting about:

• Marketing or business back-end - which should come first?
• How to find your first-ever clients, and whether we think cold pitching is a good idea
• If you need to wait until you’re an expert in your platform before you start signing clients
• Finding the ideal price to sell your services at

Check out the full show notes here!

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

We would love to continue the conversation with you, so come and chat with us at TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras.

It’s no secret that ads are everywhere in today’s world! One of the most popular places to see ads is on the Meta platforms, Facebook and Instagram and as demand for ads booms, so does the requirement for ads managers. As a social media manager, you might be finding some hurdles in your daily work life that you’d like to overcome - and ads management might just be the answer you’re looking for, as it can often come with increased income, flexibility and time freedom. As we both manage ads and social media on a freelance basis, we think we’re really well placed to compare the two so that you can see if making the jump to ads management might be the perfect thing for you and your business!

In this episode, we’re chatting about:

• Why we’re passionate that all social media managers should have the opportunity to become ads managers
• The leaps in income you can achieve as an ads manager
• What skills are required
• How your freedom and flexibility could massively improve by becoming an ads manager

Check out the full show notes here!

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

In our free Facebook Group, The Social Media Managers Hub (linked in the show notes if you haven’t joined us yet!), you might have noticed that we steer well clear of that dreaded @everyone tag. We all hate unnecessary notifications, and so when we get one trying to drag us kicking and screaming to a group we aren’t interested in looking at currently, it really winds us up! 

We know how to run Facebook Groups - we’ve got a free one and a paid one currently (also linked in the show notes!) and we’ve run a whole host of groups in the past, so we’re confident we know what we’re talking about when we say using the @everyone tag isn’t the way to go to build your group's engagement and foster a happy community. Dive into the episode to learn what we think you should be doing to create a thriving community that actually builds your network!

In this episode, we’re chatting about:

• The main reasons we love Facebook Groups and don’t think they’re going anywhere!
• Why people use the @everyone tag when they really shouldn’t
• What you need to consider if you’re thinking of creating your own Facebook Group
• How to organically increase engagement and create a group with the right people in it

Check out the full show notes here!

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras.

Have you seen any stock image-y, B-roll type content with some sort of quote or text on it recently? If you haven’t, you’ve probably been avoiding Instagram for some reason - because it’s EVERYWHERE. After a really weird exchange, Laura M had with a faceless account sharing complete Instagram lies, we decided to start investigating this faceless marketing trend that’s been popping up over the last few months. And we’re asking the ultimate questions - should you embrace it, or completely avoid it?

In this episode, we’re chatting about:

• Who is running the faceless marketing accounts
• The link between this trend and Master Resell Rights
• Why you can’t compare the vanity metrics between their posts and your
• Ways you can monetise your account in a non-sleazy way

Check out The Social Media Managers Toolkit here!

Read the full show notes here!

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras.

Recently, we sat down and had a chat about Instagram and decided that if we we’re going to put effort into it, it had to work for us, otherwise we were just wasting our time. So often Instagram can feel like such a one-sided relationship - putting all our time and energy into creating the same content as everyone else on a platform where the algorithm doesn’t even seem to like us! But, with the strategies we’ve implemented over the last few months, we’ve boosted our conversions by 27% - mind blowing! (And, that’s the metric that pays our bills!). So, if you’re ready to learn what we’ve started to focus on, and what we’ve left behind, jump into today’s episode.

In this episode, we’re chatting about:

• What we’ve changed in the last 90 days
• Why we’ve finally ditched vanity metrics
• The importance of discovering the type of content that you find easy to create
• What we’ve started doing instead of using hashtags

Check out the full show notes here!

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras.

There are so many things that can make or break your lead magnet, and a really good one can turn a new subscriber into a paying client pretty quickly! In today’s podcast episode, we’re diving deep into the mistakes you might be making that means your lead magnet isn’t serving you and your business as it should be, and giving you top tips on how to create a freebie that will be just as good as any paid product in your offer suite.

In this episode, we’re chatting about:

• What the point of a lead magnet actually is
• If your lead magnet is serving you properly and directing people to t he next thing you want them to do
• How frequently you need to promote your lead magnet
• Whether your sign-up page is putting people off
• What to call it instead of “freebie” or “lead magnet” to make people rush to give you their email for it!

Check out the full show notes here!

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras.

So many things in life can be much harder to navigate as a freelancer compared to being employed, and none more so than when you are confronted with a medical diagnosis. That’s what happened to today’s podcast guest, Allison Christie, when, with no prior symptoms or warning, she was diagnosed with breast cancer. Her whole business was thrown up in the air as she considered how to move forward, what needed to go, what could stay, and how she could keep as much income as possible while reducing her hours to allow her to go through treatment. Now she’s out the other side, she’s kindly come on our podcast to chat to us all about her experience and how she managed to make the necessary changes to keep her business running through this difficult time.

Our guest, Allison is a Meta Ads Manager who heads up a small agile team of freelancers/subcontractors and they are all about helping health and wellness businesses thrive with results-driven marketing. This episode is sure to make you consider whether your business is serving you as it should be, and whether you need to shake up any of your service offerings, like Allison had to with her dreaded power hours! (Spoiler alert: she now loves them!).

In this episode, we’re chatting about:

• The impact of a cancer diagnosis on your business
• What to expect when opening up to your clients about your situation
• Re-evaluating your business after your diagnosis
• Supporting others who are going through a life-changing medical experience

Check out the full show notes here!

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras.

How can you charge the big bucks? What’s the difference between working with a low paying client Vs a higher paying client? That’s what we’re uncovering in this episode!

Available wherever you get your podcasts.

Listen with captions and a transcript at podcast.thetwolauras.com

Listen on Apple Podcasts

Listen on Spotify

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras. 

Uh oh, the day has finally arrived - you sit at your desk ready to work and discover that someone stole your inspiration overnight. What do you do?! Whether it’s content for your own business or your clients’ businesses that you’re stuck on creating, it’s happened to all of us at some point, so in today’s episode we’re compiling a few of our favourite ways to get your spark of inspiration back. Whatever you do, don’t try to force it - that’s an easy way to stress yourself out in no time. Just get out for a walk, pop your headphones in and make sure to note down the ideas we’re sharing in this episode!

In this episode, we’re chatting about:

• Why taking a break can sometimes be the best thing for ideas
• How to repurpose your content in loads of different ways
• Snooping on other accounts and using comments and reviews inspire you
• Finding the trends that will apply to you or your clients and using them in the right way

Check out the full show notes here!

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras.

Mentioned in this episode:

Success Stories Of Social Media Managers

With all the hype about audience growth right now, we're back to remind you that you don't need a big audience to be a successful social media freelancer and to share our advice for getting new clients even when your audience is small!

Grab our ultimate guide to remixing your content here: https://join.thetwolauras.com/lm-12-ways?utm_source=podcast&utm_medium=shownotes&utm_campaign=lm-12ways

Available wherever you get your podcasts.

Listen with captions and a transcript at podcast.thetwolauras.com

Listen on Apple Podcasts

Listen on Spotify

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras. 

Do these things give you the ick too? In this episode, we're talking about the things we see on social media that make our eyes roll, our blood boil, and our ick levels rise to their highest levels... but we say it all with love (ick)

We want to know what your social media icks are too... drop into our DMs to let us know or chat with us in our Facebook community!

Available wherever you get your podcasts.

Listen with captions and a transcript at podcast.thetwolauras.com

Listen on Apple Podcasts

Listen on Spotify

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras. 

How did 2023 work out for you? In this episode we're diving into a quick exercise to help you see how well you've done this year. And we're taking our own advice and sharing our own successes too!

To help you plan for 2024, grab our free annual planning workbook to map out your personal and business goals - download it for free at thetwolauras.com/free

Available wherever you get your podcasts.

Listen with captions and a transcript at podcast.thetwolauras.com

Listen on Apple Podcasts

Listen on Spotify

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras. 

The way people use social media has changed... dramatically! These are the biggest changes we've seen in years so in this episode we're uncovering how people will be using the social media platforms in 2024 and beyond and dive into how you can navigate these changes.

Available wherever you get your podcasts.

Listen with captions and a transcript at podcast.thetwolauras.com

Listen on Apple Podcasts

Listen on Spotify

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras. 

There are four questions we get asked all the time when it comes to Facebook and Instagram ads, so in this episode we're answering them for you!

Whether you already manage ads, are thinking about managing ads, or have zero interest in ads at all, you'll still get some great tips from this episode.

To learn how to become a confident Meta ads manager, check out The Social Media Managers Toolkit which includes our signature Meta ads programme, Ads Manager Academy.

Available wherever you get your podcasts.

Listen with captions and a transcript at podcast.thetwolauras.com

Listen on Apple Podcasts

Listen on Spotify

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras.