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222. 16 Weeks Until Christmas: Your Sales Success Guide - with Jessica Rose & Anna Campbell02 Sep 202400:49:10

There are just 16 weeks until Christmas which is traditionally a busy time for jewellers. In this week's episode of the Jewellers Academy podcast, Jess and Anna Campbell discuss how to effectively prepare your jewellery business for the Christmas season, breaking down the actions by month sharing what to do and what not to do to have the best and most profitable Christmas yet.

 

Learn more about Jewellers Academy

Watch this episode on YouTube

Join the Jewellers Academy Facebook Group

Find Jewellers Academy on Instagram and Facebook

221. Building a Sustainable Jewellery Brand With Pop up Shops and Events with Elin Horgan and Emma Stanton26 Aug 202400:40:46

In this week's episode, host Elin Horgan chats to Emma Stanton, a jeweller from Hove, East Sussex. Emma shares her journey into jewellery making, which began 19 years ago after taking evening classes. She discusses how her design process evolved from early inspirations, such as the sea, to focusing on shapes and textures. Emma also reflects on the challenges of being self-taught, overcoming imposter syndrome, and her preference for working with materials directly rather than sketching. Her work often draws on ancient relics and natural elements, blending traditional techniques with her unique artistic vision.

 

Emma's website

Emma on Instagram

Learn more about Jewellers Academy

Watch this episode on YouTube

Join the Jewellers Academy Facebook Group

Find Jewellers Academy on Instagram and Facebook

212. Why We Fear Change and How to Handle it - With Kirsty Maynor24 Jun 202400:36:12

This week on the podcast, host Anna Campbell is talking with Kirsty Maynor all about change. Kirsty Maynor is the Founder and CEO of The Firefly Group. She is a certified coach and leadership expert with decades of experience and the best-selling author of "Untangled, a practical and inspirational guide to change we choose and change we don't'
In this conversation, Anna and Kirsty talk all about change, including why we may feel threatened by change, even positive change. They also talk about the change skills to develop to help you navigate your life.

What do we mean by change? 
Why does change, even good changes, often feel threatening/bad? What emotions can come up?

The change skills:

Becoming friends with vulnerability
Discover your courage
Finding your purpose
Honouring your values
Practicing self care
Living with self compassion

 

About Kirsty
Founder and CEO of The Firefly Group, Kirsty Maynor has more than 25 years' experience as a Change and Leadership Specialist and is the Author of bestseller "Untangled: a practical and inspirational guide to change we choose and change we don't".  Specialists in organisational culture change and leadership development, The Firefly Group was founded in 2011 and has supported over ten thousand leaders across various sectors, fostering better futures for their organisations and stakeholders.
 
Kirsty is a Certified Co-active Coach, accredited with the International Coaching Federation, and a certified facilitator of Dare to Lead™. She holds an MSc in Organisational Behaviour and has tutored MSc students at the University of Edinburgh. Living in Edinburgh, Kirsty is the first Scottish member of the elite global Transformational Leadership Council.
 
Her bestselling book, "Untangled, a practical and inspirational guide to change we choose and change we don't," was published in late November 2023 and offers readers both proactive insights and a compassionate approach to embracing life's inevitable changes.
 
As a single mum who raised a now-university-aged teenager while growing a successful business coaching senior leaders, Kirsty has the studies, research, and lived experience to debunk myths about handling change and navigating both chosen and unchosen life events.
 
https://untangledbook.com/
www.thefireflygroup.co.uk
https://www.linkedin.com/company/the-firefly-group-uk-/
https://www.instagram.com/kirstymaynor/

Anna's website

https://www.goodgirlrebellion.com/

 

Learn more about Jewellers Academy

Watch this episode on YouTube

Join the Jewellers Academy Facebook Group

Find Jewellers Academy on Instagram and Facebook

122. My Top 10 Jewellery Making Suppliers with Jessica Rose09 Oct 202200:26:26

With so many places to buy jewellery supplies, it can feel overwhelming when you're first starting out. In this episode, Jessica Rose shares a list of her favourite places to buy supplies, including everything from tools to gemstones to packaging. She also encourages you to join the Jewellers Academy Facebook Group to find recommendations from other jewellers for suppliers in your part of the world. 

 

Episode Description:

  • Today we'll talk about Jessica's favourite places to buy jewellery supplies (0:50)
  • General Jewellery Making Supplies: Cooksongold (3:43)
  • Tools: HS Walsh and Cousins UK (6:34)
  • Metals: Palmer Metals (9:09)
  • Gemstones: Kernowcraft, Wards Gemstones, The Curious Gem, Bellore, Shangri La Gems (10:18)
  • Findings: International Craft (14:47)
  • Beads: iBeads, Spoilt Rotten Beads, Beads Direct, Creative Bead Craft (15:32)
  • Ethically Sourced Gemstones: Nineteen48 (18:07)
  • Enamel: Vitrum Signum (19:11)
  • Wires: Wires.co.uk (19:51)
  • Resin: Resin8, House of Resin (21:15)
  • Metal Clay: Metal Clay Ltd., Cool Tools (21:51)
  • Packaging: West Pack, Tiny Box Co., Potters (22:55)
  • Wax Casting: West 1 Castings, Just Castings, Black Arts Casting (24:16)
  • Tell us about your favourite suppliers! (24:52) 

 

Resources

Learn more about Jewellers Academy

Watch this episode on YouTube

Join the Jewellers Academy Facebook Group 

Find links to all of the suppliers mentioned on our resource page

 

Find Jewellers Academy on Instagram and Facebook

 

121. Master Selling Your Jewellery in Shops this Christmas with Clare Yuille02 Oct 202200:33:31

Clare Yuille realised that no one really teaches makers how to pitch themselves and their work to retailers, so she decided to do something about it. As the founder of Indie Retail Academy, Clare helps jewellers and other makers sell their work to independent stores. In this episode, Clare shares some of her top tips for building and managing relationships with retailers, advice for selling during the holidays, and more.  

 

Episode Description:

  • Today we're talking with Clare Yuille, founder of the Indie Retail Academy (0:50)
  • Can you tell us about your background that inspired you to help makers? (2:25)
  • What are your top tips for jewellers about managing relationships with retailers? (8:19)
  • How can you help make sure your jewellery sells once it's in the store? (16:34)
  • When is the right time to get in touch with retailers? (21:03)
  • What annoys retailers the most? (23:23)
  • Who is your favourite supplier, and why? (28:48)
  • How to learn more from Clare (31:59)

 

Resources

Learn more about Jewellers Academy

Watch this episode on YouTube

Indie Retail Academy Beginners Guides

 

Find Jewellers Academy on Instagram and Facebook

120. Marketing Your Jewellery Business for Success with Designer Maker Elin Horgan25 Sep 202200:30:53

If you want your jewellery business to grow, you need to commit to marketing it as consistently as you can. In this episode, jeweller Elin Horgan shares the strategies and routines that have helped her successfully market her business, without taking too much time away from the actual process of making. Elin is one of the featured case studies in Jessica's book, "Start and Grow a Profitable Jewellery Business," and she has so much valuable insight to offer! 

 

Episode Description:

  • Today we're talking with jeweller and teacher Elin Horgan (0:50)
  • How did you develop your marketing skills when building your business? (2:10)
  • What does your marketing calendar include, and how often do you work on it? (6:17)
  • Do you set marketing goals for yourself? (10:58)
  • How do you deal with failure or low engagement? (14:09)
  • Can you tell us about your content creation process? (17:23)
  • How do you approach email marketing? (23:19)
  • What is your number one marketing tip for other jewellers? (28:11)
  • How to connect with Elin (30:01)

 

Resources

Learn more about Jewellers Academy

Watch this episode on YouTube

Join the book club Facebook group 

Sign up for the "Start and Grow a Profitable Jewellery Business" mailing list 

Follow Elin on Instagram

Elin Horgan's website

 

Find Jewellers Academy on Instagram and Facebook

119. Developing your signature Style with Ange Benjamin - a Case Study from the Book - Start & Grow a Profitable Jewellery Business18 Sep 202200:27:31

Developing your signature style as a maker is a constantly evolving process. And sometimes, you may not even realise that you have a recognizable style until someone else points it out to you! This was the experience of Ange Benjamin, who is the owner of Ange B Designs and a featured case study in Jessica's book, "Start and Grow a Profitable Jewellery Business." In this episode, Ange describes her journey of figuring out her style, and she shares tips for rediscovering your inspiration when you feel stuck, making the things you love, and staying true to your brand while still trying new things. 

 

Episode Description:

  • Today we're talking with Ange Benjamin of Ange B Designs (0:50)
  • How did you become a jeweller? (2:25)
  • How has your style developed since you first started making jewellery? (5:17)
  • Do you design jewellery with your customers in mind, or focus on what you like? (7:44)
  • What do you do when you get stuck? (12:32)
  • Can you tell us about your photography? (15:21)
  • How has your community helped you identify your unique style? (18:44)
  • How do you balance trying new things with staying true to your style? (22:34)
  • Where to connect with Ange (24:45)
  • What advice do you have for jewellers trying to discover their signature style? (25:32)

 

Resources

Learn more about Jewellers Academy

Watch this episode on YouTube

Join the book club Facebook group 

Sign up for the "Start and Grow a Profitable Jewellery Business" mailing list 

Ange B Designs website

Follow Ange on Instagram

 

Find Jewellers Academy on Instagram and Facebook

118. Nyanda Yekwai - All That Glitters BBC2 - Meet The Contestant11 Sep 202200:27:12

You've seen her on television, and now she's joining us on the podcast to talk about all things jewellery making! Nyanda Yekwai was a contestant on the BBC2 show "All That Glitters," and in this episode, she shares some behind the scenes stories about what it was like to be on the show. Nyanda also describes her experience of becoming a jeweller and shares her best advice for anyone who's just starting out in the business.

 

Episode Description:

  • Today we're talking with Nyanda Yekwai, a contestant on "All That Glitters" (0:50)
  • How did you become a jeweller? (2:13)
  • What was it like to start your business? (6:48)
  • Where do you find inspiration for your work? (9:23)
  • Can you tell us about your experience on the show? (11:05)
  • Why did you decide to apply for the show? (17:03)
  • How did you manage nerves and stress? (19:27)
  • What's one piece of advice you'd give to a newer jeweller? (21:54)
  • Where to find Nyanda online (25:20)

 

Resources

Learn more about Jewellers Academy

Watch this episode on YouTube

Follow Nyanda on Instagram

 

Find Jewellers Academy on Instagram and Facebook

117. Start and Grow a Profitable Jewellery Business with Jessica Rose04 Sep 202200:30:34

You don't need thousands of customers to have a profitable jewellery business, but you do need to understand which stage of business you're in and plan accordingly. In this episode, Jessica Rose shares a preview of her upcoming book, "Start and Grow a Profitable Jewellery Business," which talks about the three stages of growing your jewellery business. Jessica also explains who the book is for, what concepts it covers, and how you can stay up to date on all the events and resources surrounding the book's release! 

 

Episode Description:

  • Today Jessica is sharing about her new book, "Start and Grow a Profitable Jewellery Business (0:50)
  • What key concepts does the book cover? (8:29)
  • Creating a profitable jewellery business is possible for you! (15:27)
  • What stage is your business in right now? (16:39)
  • Stage One: Utilise your network to make your first £10,000 (18:10)
  • Stage Two: In the £10,000-50,000 stage, focus on building new networks (22:47)
  • Stage Three: Bring in new customers and cultivate loyalty by building community (26:11)

 

Resources

Learn more about Jewellers Academy

Watch this episode on YouTube

Join the book club Facebook group 

Sign up for the mailing list to stay up-to-date on the book release

 

Find Jewellers Academy on Instagram and Facebook

116. Jewellers, Isn't It Time You Were Well Paid? Introducing the Handmade and Well Paid Campaign28 Aug 202200:32:19

Choosing the right prices is not just about picking numbers that you people will be willing to pay; it's also about having confidence in yourself and not undercutting your fellow makers. To help ensure jewellers are paid enough for the work they do, we're so excited to announce the Handmade and Well Paid Campaign. In this episode, Jessica Rose and Community Manager Anna Campbell share everything you need to know about this new campaign. They also talk about why pricing is so important and explain how building a community of other jewellers can help you succeed. 

 

Episode Description:

  • Today we'll share about our brand new campaign: Handmade and Well Paid (0:50)
  • What inspired us to create this campaign? (2:34)
  • Why is pricing so important? (4:27)
  • What resources are available within this campaign? (11:03)
  • How can building a community help jewellers in this area? (24:04)
  • How to get involved with the Well Paid Well Made campaign (28:52)

 

Resources

Learn more about Jewellers Academy

Watch this episode on YouTube

Find more Handmade and Well Paid Resources

Sign the Pledge

Learn more about the new book: "How to Start and Grow a Profitable Jewellery Business"

 

Find Jewellers Academy on Instagram and Facebook

115. Promoting Your Hallmark Online with the British Hallmarking Council21 Aug 202200:37:28

Hallmarking protects both the jewellery making trade and the people purchasing jewellery, but how does it translate to online jewellery sales? In this episode, Marion Wilson from the British Hallmarking Council and Charlotte Turner from the London Assay Office discuss The HALO Award — an exciting new initiative that's encouraging jewellers to get creative about promoting their hallmarks online. Marion and Charlotte explain how you can apply for the award, and they also share some practical tips for jewellers who want to promote their hallmark online but aren't sure where to start.

 

Episode Description:

  • Today we'll talk with Marion Wilson and Charlotte Turner about the HALO Award for promoting your hallmark online (0:50)
  • What is the HALO Award, and why is it important for jewellers? (1:57)
  • What happens if you win the HALO Award? (6:16)
  • Why should jewellers promote their hallmark? (7:17)
  • Can you share some tips for jewellers interested in promoting their hallmark? (13:05)
  • Why is this award especially important now? (17:06)
  • What can jewellers do to educate consumers? (23:44)
  • Who can win the HALO Award? (33:14)
  • How to learn more about hallmarking and the HALO Award (35:20)

 

Resources

Learn more about Jewellers Academy

Watch this episode on YouTube

 

Apply for the HALO Award

Download the Digital Dealers Notice

Goldsmith's Guide to Hallmarking

British Hallmarking Council Website

The Goldsmiths' Company Assay Office Website (London)

The National Association of Jewellers Website

 

Find Jewellers Academy on Instagram and Facebook

114. How to Get Started with SEO for Jewellers with Jessica Rose14 Aug 202200:24:49

Search Engine Optimization is a powerful tool for helping people to find your business online, but getting started can feel overwhelming. In this episode, Jessica Rose shares her top five, free tips to start improving your jewellery business' SEO today! Whether you're a new jewellery or you've been growing your business for years, these simple strategies can help you take your brand to the next level. 

 

Episode Description:

  • This week we'll talk through 5 tips for improving your SEO (0:50)
  • Start by looking at who's coming to your website and how they're getting there (1:40)
  • 1. Research your keywords and list out 10-20 (3:53)
  • 2. Find out what's currently ranking for those keywords (9:15)
  • 3. Write blog posts or pages dedicated to your target keywords (11:58) 
  • 4. Label all of your images with keywords in mind (15:44)
  • 5. Think about how you can use channels like YouTube and Pinterest (19:58)

 

Resources

Learn more about Jewellers Academy

Watch this episode on YouTube

Google Trends

 

Find Jewellers Academy on Instagram and Facebook

113. Sea Glass, Scotland and the Silver Diploma: Meet the Jeweller Alice Cant07 Aug 202200:33:51

When Alice Cant decided to start making jewellery, she knew she'd need some guidance. Alice completed the Jewellers Academy Diploma in Silver Jewellery, and she uses the lessons she learned to create beautiful sea glass jewellery for her business, Alice Catherine Jewellery. In this episode, Alice describes her experience with joining a diploma programme as a relative beginner. She also explains why sea glass inspires her and shares how she manages the unique challenge of making jewellery with a material she finds in nature. 

 

Episode Description:

  • In this episode, we'll talk with Alice Cant about making sea glass jewellery and her experience with the Silver Diploma (0:50)
  • How did you become a jewellery maker? (2:07)
  • What was it like to start the diploma as a relative beginner? (4:42)
  • What sparked your interest in sea glass? (7:20)
  • What is it like to make jewellery with a material you gather yourself? (10:52)
  • Can you tell us about your favourite and least favourite projects in the diploma? (12:32)
  • When did you start your business, and what was that like? (18:21)
  • How do you approach Instagram reels? (24:26)
  • What has been your biggest achievement so far? (27:21)
  • What's next for you? (30:48)
  • How to connect with Alice (32:24)

 

Resources

Learn more about the Silver Jewellery Diploma

Watch this episode on YouTube

Alice Catherine Jewellery

Follow Alice on Instagram

 

Find Jewellers Academy on Instagram and Facebook

211. Creating Jewellery from Recycled and Foraged Metals with Kim Thomson and Charlotte Smith17 Jun 202401:02:23

This week on the podcast, host Kim Thomson talks with Charlotte Smith. Char is a trained HGV mechanic, welding tutor and jeweller. She is passionate about foraging metals, giving new life to discarded items. Char is on a mission to help stop women from being intimidated by tools and to promote safe tool use and confidence.

 

Charlotte on Instagram

Learn more about Jewellers Academy

Watch this episode on YouTube

Join the Jewellers Academy Facebook Group

Find Jewellers Academy on Instagram and Facebook

112. Top Tips for Writing Emails People Want to Read with Anna C Campbell31 Jul 202200:22:07

Email marketing is a powerful tool for jewellers, but only if you're getting people to actually read what you send them. In this episode, Anna C Campbell is taking over the podcast to share her top tips for creating emails that people will want to read. She also explains how to avoid getting your emails flagged as spam, and she discusses some of the reasons why email marketing is still important in 2022. Anna is the part-time community manager for Jewellers Academy, and she's also a coach for creative business owners. 

 

Episode Description:

  • In this episode, Anna C Campbell is taking over the podcast to talk about email (0:50)
  • Why is email marketing still important, and how do you use it well? (2:39)
  • 1. Have one person in mind, and write to them (5:24)
  • 2. Think about what you would want to read (7:24)
  • 3. Stick to a consistent schedule (10:22)
  • 4. Encourage people to engage and reply (12:05)
  • 5. Don't call it a newsletter or mailing list (13:40)
  • 6. How to get around a spam filter (14:59)
  • 7. Remember to sell (19:16)

 

About Anna C Campbell
Anna is a Mindset and Business Coach working with women solopreneurs who are brilliant employees but stall out when working for themselves.
www.annaccampbell.com
@annaccampbell on Instagram

 

Resources

Watch this episode on YouTube

Create a Winning Welcome Email Sequence with Jessica Rose

Follow Anna Campbell on Instagram

 

Find Jewellers Academy on Instagram and Facebook

111. 5 Simple Steps to Get Press for Your Jewellery Business with Jessica Rose24 Jul 202200:30:42

Features or mentions in a publication are one of the best ways to get your jewellery business in front of new customers and to increase your credibility. In this episode, Jessica Rose shares a simple, five-step process for finding, contacting, and pitching your business to magazines, blogs, podcasts, and industry influencers. Whether this is your first time getting press, or you've done it before but want to build a more consistent press strategy, this episode is full of valuable tips and tricks! 

 

Episode Description:

  • In this episode, we'll discuss five steps to get press for your jewellery business (0:50)
  • Why is press valuable for your brand? (1:18)
  • 1. Make a list of 10-20 places where you'd like to be featured (3:24)
  • 2. Find the contact information for a specific person at the publication (9:17)
  • 3. Plan out your pitch and find a unique angle or topic (13:50)
  • 4. Write your press release (21:05)
  • 5. Follow up once (25:07)
  • Don't forget to include high-quality, high-res, and relevant images (25:50)
  • Invite people to attend a class with you, or even send them jewellery (27:06)

 

Resources

Watch this episode on YouTube

Kernowcraft Blog

 

Find Jewellers Academy on Instagram and Facebook

110. The Jewellers Retreat Reunion - One Year On17 Jul 202200:38:16

It's been one year since we filmed The Jewellers Retreat, so in this episode, we're catching up with the three jewellers who participated in the show. Sally Costen, Marketa Garne, and Jasmine Butler share an update on the ways their businesses and lives have changed in the past year. They also reflect on the biggest lessons they learned from completing the challenge and from completing the Diploma in Fine Jewellery. 

 

Episode Description:

  • In this episode, we'll talk with "The Jewellers Retreat" participants one year later (0:50)
  • Marketa, how does it feel to be one year past filming the show? (2:38) 
  • Jasmine, what has the past year been like for you? (5:06)
  • Sally, can you tell us about your business and any updates from the past year? (7:09)
  • What have you learned from the retreat and the fine jewellery diploma? (9:39)
  • What would you say to someone considering doing "The Jewellers Retreat?" (16:58)
  • How have you embraced the ebb and flow of running a jewellery business? (21:21) 
  • What were your favourite moments in the show? (28:28)

 

Resources

Watch this episode on YouTube

Watch the first episode of "The Jewellers Retreat"

Booblinka Jewellery (Marketa Garne)

Jas Jewellery (Jasmine Butler)

The Clerkenwell Jeweller (Sally Costen)

Learn more about our diploma programmes

 

Find Jewellers Academy on Instagram and Facebook

109. Why I Love Teaching Jewellery Making with Anna Campbell10 Jul 202200:38:16

What are the advantages of teaching jewellery making, and how do you know when you're experienced enough to teach? Anna Campbell answers these questions and more in this episode, which is all about her experience as a jewellery making instructor. Anna is the community manager at Jewellers Academy, and she talks about overcoming imposter syndrome, building a connection with the broader jewellery making community, and seeing her jewellery business grow as a result of her teaching. Anna also shares a preview of our brand new course, "Teaching Jewellery Making."

 

Episode Description:

  • In this episode, we'll talk with Anna Campbell about teaching jewellery making (0:50)
  • How did you start teaching jewellery making? (2:07)
  • Did you struggle with imposter syndrome when you became a jewellery teacher? (6:17)
  • How has teaching connected you to the jewellery making community? (12:00)
  • Can you tell us about the income side of teaching? (13:42)
  • What's your favourite part of teaching? (17:23)
  • Do students often buy your jewellery? (19:33)
  • Can you talk about the flexibility that teaching jewellery making offers? (24:48)
  • What will students learn from the Teaching Jewellery Making course? (28:03)
  • Do you have any other words of wisdom for other teachers or aspiring teachers? (34:04)

 

Resources

Watch the episode on YouTube

Register for the new Teaching Jewellery Making course! 

 

Find Jewellers Academy on Instagram and Facebook

108. Which Foredom Pendant Motor Should I Buy? A Jewellers Guide with Petra Cameron03 Jul 202200:42:26

Purchasing a foredom pendant motor is one of the most important investments you can make in your jewellery business. But with so many different motor types, attachments, and confusing terminology, it's difficult to know what to buy. In this episode, Petra Cameron of Metal Clay Ltd. shares a helpful guide to choosing a pendant motor. She describes the different types of motors, flex shafts, speed controls, and hand pieces, and she shares a basic list of the things every new jeweller should purchase. 

 

Episode Description:

  • In this episode, we'll talk with Petra Cameron about choosing a pendant motor (0:50)
  • What is the first decision to make when buying a pendant motor? (6:30)
  • What are the differences between the main types of pendant motors? (11:14)
  • Which type of flex shaft is best? (15:17)
  • Should you get a desk speed control or a foot pedal? (17:57)
  • What are the most important hand pieces for jewellers to buy? (22:45)
  • Which attachments are your favourite? (34:16)
  • Can you talk us through the basic things a new jeweller should buy? (37:42)
  • How to connect with Petra (40:50)

 

Resources

Watch the episode on YouTube

Metal Clay Ltd. Website

Follow Metal Clay Ltd. on Facebook and YouTube

 

Find Jewellers Academy on Instagram and Facebook

107. Create a Winning Welcome Email Sequence - 5 Day Challenge with Jessica Rose26 Jun 202200:24:54

When it comes to email marketing, getting started is often the hardest part. To help with that, we've created a free five-day challenge that guides you through the process of creating a winning welcome email sequence for your jewellery business. In this episode, Jessica Rose talks through the steps for each of the five days of the challenge. She also explains why email marketing is such a large opportunity for jewellers, and she shares some valuable tips for creating a great welcome sequence and optimising your emails for higher open rates. 

 

Episode Description:

  • In this episode, we'll talk through a five-day challenge for creating a welcome email sequence (0:50)
  • Day 1: Plan your sequence (3:00)
  • Day 2: Create your first email; this will be the most-opened one (3:43)
  • Day 3: Refine and finish the first email (4:56) 
  • Day 4: Create your second email; this one is all about you (5:20)
  • Day 5: Create your third email; finish the sequence with a strong call to action (5:50)
  • Why is email marketing so important? (7:08)
  • What to include in a welcome email sequence (11:34)
  • Don't be afraid to ask for feedback from your subscribers (18:49)
  • How to optimise your subject line and preview text (20:18)

 

Resources

Join the Free Five-Day Challenge

 

Find Jewellers Academy on Instagram and Facebook!

106. Mid-Year Review and Preparing for Christmas Early in Your Jewellery Business with Jessica Rose19 Jun 202200:31:48

It's never too early to start planning for the holiday season as a jeweller! In fact, starting now can help you make sure you have enough time to complete your work in advance, so that when November hits you can focus most of your energy on marketing. In this episode, Jessica Rose walks listeners through the process of completing a mid-year review, and she breaks down the most important questions jewellers should start thinking about today in order to ensure a successful and low-stress holiday season. Whether it's your first holiday season in the jewellery business or your tenth, this episode is full of practical takeaways! 

 

Episode Description:

  • In this episode, we'll be doing a mid-year review and looking ahead to the Christmas season (0:50)
  • Take five minutes to ask yourself these questions about the first half of the year (3:26)
  • What do you want from the next chapter? (8:13)
  • Set 3 goals for the Christmas season: income, marketing, and a soft goal (8:58)
  • What products do you plan to sell this holiday season? (10:44)
  • What supplies will you need? (12:58)
  • Consider your packaging. Should you change it, order more, or charge more? (14:24)
  • Are there processes you can change or improve upon? (17:02)
  • Will you do any fairs and events, and what do you need to do to prepare? (18:44)
  • Do you plan to sell any wholesale jewellery this holiday season? (19:52)
  • Now is the time to create your marketing plan (22:46)
  • 1. Social Media: What channel will you post to daily? (24:10)
  • 2. Email Marketing: How can you grow or nurture your email list? (25:00)
  • 3. Website or Platform: Where is the main place customers can buy from you? (25:36)
  • Start brainstorming content ideas and key themes (25:57)
  • Give yourself as much time as possible to reduce your stress (29:27)

 

Resources

Your FREE Planner

Join the Jewellers Academy Facebook Group

Apply for JewelFund

 

Find Jewellers Academy on Instagram and Facebook!

105. A £1000 Award to Grow Your Jewellery Business - JewelFund is Open - with Anna Sweet of This Story Jewellery12 Jun 202200:28:52
If you're looking for ways to take your jewellery business to the next level  — whether that looks like building a new website, hiring staff, or purchasing new tools — the 2022 JewelFund could help you reach your next business goal. In this episode, Anna Sweet of This Story Jewellery explains how winning a JewelFund grant helped her grow her business. Anna also describes the process of developing her unique style and building a loyal following on social media. 

 

Episode Description:

  • In this episode, we'll be talking with Anna Sweet, owner of This Story Jewellery and previous JewelFund winner (0:50)
  • How did you become a jeweller? (3:21)
  • What inspired you to build a brand that's centred around stories? (5:50)
  • Do you struggle to share personal stories online? (10:31)
  • How have you built a community through your business? (12:33)
  • What have been the biggest highlights of your jewellery making journey? (14:55)
  • Can you share your experience with applying for JewelFund? (17:05)
  • How did you use the JewelFund money? (19:47)
  • What would you say to someone who's thinking of applying to JewelFund? (22:56)
  • What's next for you and your business? (25:22)
  • How to connect with Anna (26:11)

 

Resources

Follow This Story Jewellery on Instagram, TikTok and Facebook

This Story Jewellery Website

Apply for JewelFund

 

Find Jewellers Academy on Instagram and Facebook!

104. Making Jewellery by the Sea - Meet the Mentor, Jeweller Kate Arbon05 Jun 202200:24:25

Kate Arbon combines her love of precious metals and the sea to create beautiful, unique pieces for her brand, Kathryn Arbon Jewellery. Kate is also an excellent teacher who runs Sea and Silver Jewellery School and serves as a Jewellers Academy mentor. In this episode, Kate discusses her journey as a jeweller, from receiving metalsmith training to working for a goldsmith to deciding to start her own business. She also explains how she finds inspiration for her designs and shares some of the advice she gives to new jewellers about dealing with challenges and finding their own unique style. 

 

Episode Description:

  • In this episode, we'll be talking with one of our Jewellers Academy mentors, Kate Arbon (0:50)
  • What motivated you to become a jeweller? (1:54)
  • What did you learn from working as a jobbing jeweller? (6:02)
  • Where do you find inspiration for your designs? (7:29) 
  • Why do you enjoy teaching and mentoring other jewellers? (11:53)
  • What are some of the career moments that have stood out for you? (13:50)
  • How do you help students when they're struggling or want to give up? (16:09)
  • Can you tell us about your upcoming exhibitions? (17:39)
  • What advice would you give to jewellers who are just starting out? (21:42)
  • How to connect with Kate (23:08)

 

Resources

Follow Kathryn Arbon Jewellery and Sea and Silver Jewellery School on Instagram

Sea and Silver Jewellery School Website

Register for a 2022 Diploma Course

 

 

Find Jewellers Academy on Instagram and Facebook!

103. Running a Wedding Jewellery Business with Gail Florio of Florio Designs29 May 202200:46:39
There's a large market for bridal jewellery and accessories, including everything from handmade bouquets to tiaras. In this episode, Gail Florio of Florio Designs shares her experience working in the wedding jewellery space. She explains the process for making her unique brooch and fabric bouquets and offers advice to other jewellery makers who are interested in the bridal business. Gail also discusses the lessons she's learned about balance and time management while running her successful business, working a corporate job, and raising a daughter. 

 

Episode Description:

  • In this episode, we'll be talking with Gail Florio about wedding and bridal jewellery (0:50)
  • When did you become interested in jewellery making? (2:21)
  • Can you tell us about the brooch and fabric bouquets you make? (10:59)
  • How do you structure your days to balance your business, motherhood, and a corporate job? (14:30)
  • How has developing a niche helped your business stand out from the crowd? (26:21)
  • What is your approach to pricing? (32:45)
  • What advice do you have for someone who's starting a bridal business? (39:47)
  • How to connect with Gail (44:41)

 

Resources

Follow Florio Designs on Facebook

Florio Designs on Etsy

Register for a 2022 Diploma Course

 

 

Find Jewellers Academy on Instagram and Facebook!

210. Elsa Tierney - The Art of Wax - Discovering Wax Carving Has Transformed The Way I Make Jewellery10 Jun 202400:38:12

In this week's episode, Jess chats to Elsa Tierney, an award-winning jeweller and goldsmith based in the UK. Elsa, who also has a background in sculpture and art, shares her journey into jewellery making, which began in childhood with crafting hair braids and bangles. Her passion led her to study textiles and fine art, eventually focusing on jewellery. She discusses her book, "Art of Wax," and recounts her career challenges, including overcoming epilepsy and finding affordable studio space.

Now, as a successful jeweller, she continues to innovate and educate, offering classes and maintaining an inclusive studio environment. Her story underscores the importance of resilience and the value of creating supportive spaces within the creative industry.

 

Elsa on the web

Elsa on Instagram

Learn more about Jewellers Academy

Watch this episode on YouTube

Join the Jewellers Academy Facebook Group

Find Jewellers Academy on Instagram and Facebook

102. Don't Give Up - Building Long Term Resilience in Your Jewellery Business with Hayley Kruger22 May 202200:40:11

Do you ever feel like giving up on your jewellery business? You're not alone! Running a creative business is challenging, and it's natural to go through challenging periods. In this episode, Hayley Kruger shares her story of navigating the ups and downs of running a jewellery business. She also describes the strategies that have helped her get through challenges and offers advice about the importance of investing in your business, taking time for yourself, and accepting your unique journey. 

 

Episode Description:

  • In this episode, we'll be talking with Hayley Kruger about the importance of not giving up as a jeweller (0:50)
  • Can you tell us about times when you felt like giving up on your business? (2:25)
  • How do you deal with disappointment when you're in a challenging place? (6:04)
  • What strategies have been most helpful for navigating hard times? (10:16)
  • Why is it important to embrace your unique journey? (12:38)
  • How do you balance celebrating the wins and pushing yourself to be better? (17:10)
  • Can you talk about your courses in the Advanced Diploma? (19:43)
  • How have you continued to improve your making skills over the years? (21:24)
  • Do you struggle to invest in yourself and your business? (25:22)
  • How has the way you deal with challenges changed? (31:56)
  • What would you say to someone who feels like they can't do it anymore? (36:15)
  • How to connect with Hayley (38:36)

 

Resources

Follow Hayley on Instagram, Facebook and TikTok

Register for the 2022 Advanced Jewellery Diploma

 

 

Find Jewellers Academy on Instagram and Facebook!

101. Why We Took the Leap and Joined the Diploma with Jasmine Butler and Emma Brook15 May 202200:36:25

If you've ever wondered whether a Jewellers Academy diploma programme might be the right fit for you, this episode can help answer your questions. Emma Brook and Jasmine Butler are both students in our Silver Jewellery Diploma, and in this episode, they dive deep into discussing their experience with the programme. Jasmine and Emma explain what inspired them to enrol, share their time management tips, reflect on their favourite projects, and explain what they've learned about both the business and creative sides of jewellery making.

 

Episode Description:

  • In this episode, we'll be talking with two of our silver jewellery diploma students, Jasmine Butler and Emma Brook (0:50)
  • What led you to sign up for the silver jewellery diploma? (1:37)
  • How did you manage getting all the tools and materials? (9:13)
  • What has been your favourite project so far? What has been most challenging? (12:43)
  • Which projects are you looking forward to in Term 3? (16:40)
  • Can you tell us about your experience working with a mentor? (18:19)
  • How has the course helped you on the business side? (22:23)
  • What time management strategies have worked for you during the diploma? (27:23)
  • How to connect with Emma and Jasmine (34:47)

 

Resources

Register for the 2022 Diploma in Silver Jewellery

Follow Jasmine on Instagram

Follow Emma on Instagram and Facebook

 

Find Jewellers Academy on Instagram and Facebook!

100. Stone Setting Tips from Master Stone Setter Scott McIntyre08 May 202200:52:05
Stone setting is a difficult technique to master, but when you learn it well, it creates so many new opportunities. In this episode, master stone setter and Vanilla Ink founder Scott McIntyre discusses three different types of stone settings, the techniques and tools required to do them successfully, and other tips for building this complex skill set. He also shares a preview of some of the material we'll cover in the Advanced Jewellery Diploma and explains what tools you'll need for the programme. 

 

Episode Description:

  • In this episode, we'll be talking about stone setting with Scott McIntyre (0:50)
  • What is stone setting? (3:07) 
  • Why is it important to keep trying even when you feel you're not good at this skill? (9:23)
  • How do you know what tools to use when? (13:15)
  • What are some of the different techniques people use for pavé setting? (18:05) 
  • What are tension and channel settings? (23:17)
  • How do you practice techniques when materials are so expensive? (28:13)
  • Can you talk about the toolkit you've created for the advanced diploma? (36:03)
  • How do you let your perfectionism help you instead of getting discouraged by it? (41:21)
  • How to learn more or connect with Scott (47:33)

 

Resources

Register for the 2022 Advanced Jewellery Diploma

Follow Vanilla Ink on Instagram

Vanilla Ink Website

"Stone Setting" by Scott McIntyre

 

Find Jewellers Academy on Instagram and Facebook!

99. Introducing the Advanced Jewellery Diploma: World Class Training for Jewellers with Jessica Rose01 May 202200:46:01

For the first time ever, we're excited to be offering an Advanced Jewellery Diploma for jewellers looking to build new technical skills, grow their businesses and further develop their signature styles. In this episode, Jessica Rose provides an overview of the projects, skills, and materials involved in the curriculum. She also shares a preview of the amazing mentors you'll have the opportunity to learn from throughout the programme. 

 

Episode Description:

  • In this episode, we'll be talking about our new advanced jewellery diploma (2:47)
  • The course focuses on technical skills, signature style, and business growth (6:23)
  • What tools and materials will I need? (10:40)
  • How is the programme structured? (13:19) 
  • Who are the mentors behind this diploma? (19:23)
  • What skills do I need before starting this diploma? (25:06)
  • What projects are included in the curriculum? (26:35)
  • How much does the programme cost? (40:05)
  • How can I find out more information? (42:44)

 

Resources

Register for the 2022 Advanced Jewellery Diploma

 

Find Jewellers Academy on Instagram and Facebook!

98. How and Why I Rebranded My Jewellery Business with Kate Seow of Prosecco and Rubies24 Apr 202200:31:20

It's natural for your business to grow and evolve over time, and as that happens, you may need to update your branding to reflect the changes. In this episode, Kate Seow describes her experience with rebranding Prosecco and Rubies to reflect her growing interest in bespoke fine jewellery. She walks us through the rebrand process from beginning to end and shares advice for anyone else who's thinking about revisiting their business' branding. 

 

Episode Description:

  • In this episode, we'll talk with Kate Seow about rebranding a jewellery business (0:50)
  • When did you first get interested in jewellery? (2:18)
  • How did you transition from beading to fine jewellery? (6:52)
  • Can you walk us through your branding journey? (9:35)
  • What made you decide that rebranding was worth the cost? (13:49)
  • Can you describe the rebrand process? (16:26)
  • How did you create your new website and photography? (23:35)
  • Where do you want your business to go next? (26:48)
  • What advice do you have for anyone who's considering doing a rebrand? (28:24)
  • How to connect with Kate (29:54)

 

Resources

Prosecco and Rubies Website

Follow Prosecco and Rubies on Facebook and Instagram

 

Find Jewellers Academy on Instagram and Facebook!

97. 10 Tips for an Eco-Friendly Jewellery Business with Laura Jayne of Small Dog Silver17 Apr 202200:41:27

When you're trying to make your jewellery business more eco-friendly, sometimes the changes that feel smallest can make a major difference. In this episode, Laura Jayne explains how she's made her jewellery business, Small Dog Silver, more sustainable with 10 practical steps. If you're interested in reducing your carbon footprint or minimizing waste, implementing one or more of these tips is a great way to get started!   

Episode Description:

  • In this episode, we'll talk with Laura Jayne about building an eco-friendly business (0:50)
  • How did you become a jeweller? (2:16)
  • What advice do you have for jewellers who want to become more eco-friendly? (6:27)
  • 1. Minimize plastic in your packaging (7:26)
  • 2. Look for reusable packaging options (9:53)
  • 3. Reduce your carbon footprint with online orders (15:51)
  • 4. Use FSC certified cardboard (18:50)
  • 5. Swap harsh chemicals for hard boiled eggs when doing patinas (21:03)
  • 6. Pickle your silver with salt and vinegar or citric acid (23:30)
  • 7. Dispose of chemicals responsibly (26:47)
  • 8. Recycle your silver scraps (30:22) 
  • 9. Register as a fair trade goldsmith (33:29)
  • 10. Bundle supply orders together (37:06)
  • How to connect with Laura (40:20)

 

Resources

Small Dog Silver Website

Follow Small Dog Silver on Facebook and Instagram

Fair Trade Goldsmith Registration

 

Find Jewellers Academy on Instagram and Facebook!

96. I Struggled to Call Myself a Jeweller with Ruth Hollick of Mayflower Bespoke Jewellery10 Apr 202200:35:13

Ruth Hollick started her jewellery business out of a desire to build something for herself in the midst of being a busy working Mum. But for a long time, she didn't see herself as a real jeweller. In this episode, Ruth shares her story of creating Mayflower Bespoke Jewellery, moving forward in the midst of self-doubt, and not letting other people's opinions hold her back. This episode is full of inspiration, no matter what stage you're at in your jewellery making journey! 

 

Episode Description:

  • In this episode, we'll talk with Ruth Hollick about her experience with becoming a jeweller (0:50)
  • Why did you start making jewellery? (2:25) 
  • When did you start to see yourself as a jeweller? (5:28)
  • How did you develop your unique style? (9:34)
  • What helps you care less about what people think of you? (16:40)
  • How did you come up with your brand? (21:47)
  • What keeps you moving forward even when you don't feel confident? (24:00)
  • Why is customer care so important? (29:52)
  • How to connect with Ruth (33:32)

 

Resources

Follow Mayflower Bespoke Jewellery on Instagram and Facebook

Mayflower Bespoke Jewellery Website

 

Find Jewellers Academy on Instagram and Facebook!

95. 5 Ways to Be a Vegan Jeweller with Leila from Lilac Tree03 Apr 202200:38:09

Have you ever thought about making your jewellery business more sustainable? In this episode, Leila from Lilac Tree shares five areas she's focused on in order to make her jewellery business vegan and work toward a net zero environmental impact. Whether you're interested in eliminating animal products from your process or just want to reduce your environmental impacts, this episode is full of simple, practical steps to help you get started. 

 

Episode Description:

  • In this episode, we'll discuss becoming a vegan jeweller with Leila from Lilac Tree (0:50)
  • When did you start making jewellery? (1:56)
  • What inspired you to make your jewellery vegan? (3:50) 
  • We'll discuss 5 ways to be a vegan jeweller (7:31)
  • 1. Materials: Things like pearl and coral are not vegan (8:39) 
  • 2. Tools: Look for alternatives to rawhide mallets and leather bench skins (12:59) 
  • 3. Polishing Compounds: Rouge and tripoli contain animal fats (17:12)
  • 4. Environmental Impacts: Think about the chemicals and products you use (21:47)
  • 5. Packaging: Find ways to reduce your plastic use and waste (26:08)
  • How do you become a Vegan Trader? (29:35)
  • What does it mean to work toward net zero? (31:08)
  • How to connect with Leila (36:20)

 

Resources

Lilac Tree Website

Lilac Tree Blog

Follow Lilac Tree on Instagram

 

Find Jewellers Academy on Instagram and Facebook!

94. What I Learnt About Instagram Reels from Doing a 30-Day Challenge with Anna Campbell27 Mar 202200:41:58

If you're not creating Instagram reels, you're missing a great opportunity to reach new audiences and grow your following. In this episode, Anna Campbell breaks down the basics of Instagram reels and explains how posting 30 reels in 30 days helped her grow her business. She also shares her 10 top tips for creating engaging, fun reels for your jewellery business.

 

Episode Description:

  • In this episode, we'll discuss Instagram reels with Anna Campbell (0:50)
  • What are Instagram reels? (2:04)
  • Why are reels important for business owners? (4:35)
  • Can you tell us about your 30 reels in 30 days challenge? (5:52)
  • Anna will share 10 tips for creating great Instagram reels (9:28)

1. Think about your strategy (10:47)

2. Be engaging (15:20)

3. Create your reels in batches (18:49)

4. Use trending audios (20:20)

5. Save your drafts (22:59)

6. Check your insights (25:14)

7. Engage with your audience (27:45)

8. Reuse popular videos (31:15)

9. Share your reels on stories (34:05)

10. Have fun and be curious (35:27)

  • What results have you seen since your reels challenge? (36:45)

 

Resources

Follow Anna on Instagram

 

Find Jewellers Academy on Instagram and Facebook!

93. Should I Sell on Etsy? with Jess Van Den20 Mar 202200:41:14

Do the pros of selling on Etsy outweigh the fees they charge? In this episode, Jess Van Den discusses the recent fee increase for Etsy sellers, and she explains why she still recommends the platform. Jess is the owner of Epheriell Jewellery and also helps other creative business owners as the founder of Create & Thrive, so she has so much valuable expertise to share. She discusses her best tips for setting your prices, optimizing your Etsy shop, and managing your time as a new business owner.   

Episode Description:

  • In this episode, we'll discuss the pros and cons of selling on Etsy with Jess Van Den (0:50)
  • Why did you start selling jewellery on Etsy? (2:18)
  • How has Etsy changed since you started? (5:45)
  • Who is Etsy most beneficial for? (11:20)
  • How do you set your prices? (14:58)
  • Why do you recommend Etsy? (21:54)
  • What tips do you have for selling on Etsy? (25:14)
  • How do you balance making with admin tasks? (29:03)
  • How to connect with Jess (38:38)

 

Resources

Pricing Your Jewellery For Profit Webinar

Follow Jess, Epheriell Jewellery, and Create and Thrive on Instagram

Subscribe to Jess' YouTube Channel

Create and Thrive Website

Shop Epheriell on Etsy

Jess' Website

Jess Van Den is running a free 2-week challenge for Etsy sellers - the Etsy Shop Spring Clean Challenge - on YouTube this March, and it starts today (21st March 2022)! You can find out more and take part here: https://youtu.be/iw1asr7SGJ4

Find Jewellers Academy on Instagram and Facebook!

209. 10 Reasons to Join the Jewellery Diplomas (Last Chance for 2024) with Jessica Rose & Anna Campbell03 Jun 202400:48:49

The deadline to sign up for a Jewellery Diploma course with Jewellers Academy is fast approaching. You have until midnight on Friday 7th June to get yourself on the list. In this week's podcast, Jessica Rose is talking with Community Manager Anna Campbell all about the ten reasons to join a Diploma this year. If you've been on the fence about it do have a listen so you can decide whether one of the four Diploma courses is right for you.

Find out more about the Diploma courses and enrol now https://www.jewellersacademy.com/diplomas


Join a Group Discovery Call with Jessica Rose to get your questions answered 

 

Learn more about Jewellers Academy

Watch this episode on YouTube

Join the Jewellers Academy Facebook Group

Find Jewellers Academy on Instagram and Facebook

92. 10 Tips to Get Started Selling Your Jewellery In Shops and Galleries with Jessica Rose13 Mar 202200:33:24

Are you ready to start selling your jewellery in shops and galleries? This is the episode for you! Jessica Rose shares the 10 basic steps for preparing to sell in a shop, building relationships with buyers and shop owners, and navigating contracts and payment. She also offers some practical advice and personal stories about small steps she has taken that have helped her sell her jewellery more effectively. 

 

Episode Description:

  • In this episode, we'll talk about how to start selling jewellery in shops and galleries (0:50)

1. Create a cohesive collection (1:27)

2. Get your jewellery photographed (4:22)

3. Price your collection for wholesale and resale (6:20)

4. Create a line sheet (10:30)

5. Start building your online presence (12:00)

6. Research and find 5-10 shops you'd like to work with (14:10)

7. Create your basic contracts (16:17)

8. Approach the shops, and take your jewellery with you! (22:48)

9. Listen to the shops' feedback (28:25)

10. Treat the shop as a customer (30:15)

 

Resources

Pricing Your Jewellery For Profit Webinar

Join the Jewellers Academy Facebook Group

 

Find Jewellers Academy on Instagram and Facebook!

91. 5 Ways To Promote Your Jewellery Business this Mothers Day with Jessica Rose07 Mar 202200:19:36

Mother's Day is just around the corner, and it offers a great opportunity for jewellery makers to market their businesses and build deeper connections with their customers. In this episode, we talk through five simple strategies you can use to promote your jewellery for Mother's Day. Even if you don't have time to put these in motion for 2022, it's never too early to start planning for future promotions, and most of this content can be reused from year to year! 

 

Episode Description:

  • In this episode, we'll be talking about strategies for promoting your jewellery for Mother's Day (0:51)
  • 1. Create a Mother's Day gift guide (1:35)
  • Don't be afraid to recycle this content for next year (4:30)
  • 2. Share your gift guide in an email newsletter (5:48) 
  • 3. Run a giveaway (7:01)
  • Be sensitive to the fact that people have different feelings around this holiday (7:57)
  • 4. Create a Mother's Day banner on your website or online shop (10:34)
  • 5. Do something collaborative with other small businesses (12:23)
  • Tag us in your social media posts so we can share them! (17:23)

 

Resources

Find Jewellers Academy on Instagram and Facebook!

90. Being a Jeweller on a Small Island with Nisha Doughlin of Metah Designs27 Feb 202200:34:41

Nisha Doughlin is on a mission to empower other women with her jewellery making, as the owner of Metah Designs and a teacher who's committed to helping other girls and women in Trinidad find new opportunities through jewellery making. In this episode, Nisha shares her story of building a jewellery business and she explains her process of transitioning into working with silver. 

 

Episode Description:

  • In this episode we're talking with Nisha Doughlin, owner of Metah Designs and a JewelFund winner (0:51)
  • How did you become a jeweller? (2:29)
  • What was it like to transition into working with silver? (5:49) 
  • When did you start building jewellery making into a business? (16:10)
  • Why did you start teaching? (18:40)
  • How are you empowering women with your jewellery? (21:29)
  • What's the next step for your business journey? (27:45)
  • How to connect with Nisha (30:41)

 

Resources

Jewellery Business Bootcamp

Learn more about JewelFund

Follow Nisha on Instagram

 

Find Jewellers Academy on Instagram and Facebook!

89. Zoe Leavy - Honey Bee Design - Meet the Mentor20 Feb 202200:29:01

Zoë Levy has over 20 years of jewellery making experience, but it wasn't until she joined the Jewellery Business Bootcamp in 2018 that she decided to turn her hobby into a career. In this episode, Zoë shares her story of becoming a full-time jewellery maker while also raising her kids and learning to run a business. Zoë also talks through her design process and explains how her style has evolved over the years. 

 

Episode Description:

  • In this episode we're talking with Zoë Leavy, one of our Jewellers Academy mentors (0:51)
  • When did you start jewellery making? (2:08)
  • How has your style changed over the years? (5:06)
  • Why did you decide to turn jewellery making into a business? (6:47)
  • How do you juggle childcare and running a business? (10:34)
  • What are your business goals for the future? (15:41)
  • How do you manage stress? (20:25)
  • What does your design process look like? (22:05)
  • How to connect with Zoe (27:23)

 

Resources

Jewellery Business Bootcamp

Honey Bee Design Website

Follow Zoë on Instagram

 

Find Jewellers Academy on Instagram and Facebook!

88. How I grew my Jewellery Business - Raissa De Guzman - Abloro Jewellery13 Feb 202200:41:38

Just when Raissa de Guzman decided to turn her lifelong love of jewellery into a business, the pandemic started. In this episode, Raissa shares her story of building a business over the past two years. She also talks about her experience with the Jewellery Business Bootcamp, and she gives advice to other jewellers who are looking for ways to improve their content marketing. 

 

Episode Description:

  • In this episode we're talking with Raissa de Guzman about the jewellery business bootcamp and her journey as a business owner (0:51)
  • How did you come to be a jeweller? (2:06)
  • Why did you join the bootcamp? (6:27)
  • How did you choose what to focus on during bootcamp? (11:50)
  • Why did you decide to add gift cards to your site? (17:03)
  • What does your content creation process look like? (19:20)
  • How has investing in your business paid off? (25:59)
  • How have you gotten comfortable with sharing on social media? (30:15)
  • Who can benefit from joining the bootcamp? (36:24)
  • How to connect with Raissa (40:25)

 

Resources

The Jewellery Business Bootcamp

Abloro Jewellery Website

Follow Raissa on Instagram and Pinterest

 

Find Jewellers Academy on Instagram and Facebook!

87. Don't Let Your Fears Get in the Way of Your Dreams: Making the Leap to a Full-Time Jewellery Business with Helen O'Connor07 Feb 202200:42:53
How do you know when it's time to turn your jewellery business into a full-time job? In this episode, Helen O'Connor shares the six-point plan she used to build the confidence and skills she needed to start making jewellery full time. She also talks about the power of affirmations and explains how she discovered her unique jewellery style and specialty. Wherever you are in your jewellery business journey, this episode has great insight and inspiration! 

 

Episode Description:

  • In this episode we're talking with Helen O'Connor about her experience of making her jewellery business a full-time job (0:51)
  • How did you get started with jewellery making 20 years ago? (2:25)
  • What did it feel like to sell your first piece? (6:05)
  • Which techniques do you use in your jewellery? (8:20)
  • When did you realize you had a unique style and speciality? (13:49)
  • What inspired you to switch to full-time jewellery making? (17:10)
  • Can you tell us about the six-point plan you made? (19:40)
  • 1. Write down your fears (21:00)
  • 2. Use affirmations and meditations (21:52)
  • 3. Make a plan (25:45)
  • 4. Prepare to make the transition (28:31)
  • 5. Network (32:10)  
  • 6. Invest in yourself (38:04)
  • How to connect with Helen (41:33)

 

Resources

Online Diploma in Silver Jewellery

Online Diploma in Fine Jewellery

Helen's Website

Follow Helen on Instagram and Facebook

 

Find Jewellers Academy on Instagram and Facebook!

86. From Complete Beginner to Professional Jeweller in One Year with Tanya Pepper31 Jan 202200:33:20
We always share that our diploma programme is open to everyone,, but what is it actually like to join as a total beginner? In this episode, Tanya Pepper shares her experience of signing up for our online diploma programme and learning enough to launch her own jewellery business, Estelle Jewellery Designs. She opens up about the challenges she faced and talks about the incredible community she was able to build with her mentors and fellow students. If you're considering enroling in one of our programmes, this episode is full of useful information!

 

 

Episode Description:

  • In this episode we're talking with Tanya Pepper, one of our diploma graduates (0:51)
  • How did you get interested in jewellery making? (2:10)
  • What inspired you to sign up for the diploma programme? (4:04)
  • What was the biggest challenge you faced in the process? (11:00)
  • How did you experience community even though the diploma is online? (16:44)
  • What was your favorite piece you made? (18:48)
  • How is your business going so far? (25:11)

 

Resources

Online Diploma in Silver Jewellery

Online Diploma in Fine Jewellery

Follow Tanya on Instagram and Facebook

 

Find Jewellers Academy on Instagram and Facebook!

 

85. What Makes A Successful Jewellery Business in 2022 with Jessica Rose23 Jan 202200:49:05

What goals have you set for yourself in 2022? Whether you're looking to grow your business or launch a new one, this episode can help! Jessica Rose shares her top tips for jewellery makers and breaks down some of the keys to success for small business owners looking to market their businesses, build connections with customers, manage their inventory, and more. 

 

Episode Description:

  • In this episode we're talking about tips for having a successful jewellery business in 2022 (0:51)
  • 1. Have clarity about the range of what you're selling and who it is for (4:22)
  • 2. Build a community around your business and brand (6:58)
  • 3. Pick one key social media channel to focus on (9:15)
  • 4. Show up consistently and as yourself (10:46)
  • 5. Take care of yourself and take regular breaks (12:57)
  • 6. Keep your content short and sweet (15:00)
  • 7. Tell stories (16:22)
  • 8. Structure your marketing with campaigns (18:39)
  • 9. Email marketing is still important (20:41)
  • 10. Excellent customer service goes a long way (22:04)
  • 11. Social proof is now essential (24:00)
  • 12. Photography is still one of our best marketing tools (26:04)
  • 13. Plan your marketing with emotional intelligence and empathy(27:23)
  • 14. Embrace the voice message and video chat features on social media (31:06)
  • 15. Network with fellow jewellers and small business owners (32:30)
  • 16. Stay open to using the technology your customers are using (34:47)
  • 17. Don't forget about your personal brand (36:50)
  • 18. Video is non-negotiable (39:05)
  • 19. Stay on top of your inventory (40:36)
  • 20. Make your mental health a priority this year (42:43)

 

 

Resources

Online Diploma in Fine Jewellery

Online Diploma in Silver Jewellery

Join for the Jewellery Business Bootcamp 2022

How to Start a Jewellery Business 2022 and How to Grow a Jewellery Business in 2022 Masterclasses

 

Find Jewellers Academy on Instagram and Facebook!

84. A Jewellery Degree vs. A Jewellery Diploma with Hayley Kruger16 Jan 202200:33:33

So you've decided you want to pursue a career in jewellery: Now what? In this episode, Jewlellers Academy Mentor Hayley Kruger shares her best advice for people who are interested in jewellery making. She also breaks down the differences between a jewellery making degree and a diploma programme and shares some practical pros and cons to help you choose between the two paths. 

 

Episode Recap:

  • In this episode we're talking with Hayley Kruger, a mentor for our diploma programme (0:51)
  • How did you come to be a jeweller? (2:13)
  • What do people need to know when coming into the jewellery industry? (4:33)
  • What are the pros and cons of getting a degree in jewellery making? (6:17)
  • How do the diploma programs compare to a degree? (9:09)
  • If you were starting your career today, how would you approach it? (15:04)
  • How important is it to have a degree or certificate? (18:42)
  • What advice would you give to someone deciding between a diploma or a degree? (25:03)

 

Resources

Online Diploma in Fine Jewellery

Hayley Kruger Jewellery

Follow Hayley on Instagram and Facebook 

Watch the first episode of "The Jewellers Retreat"

 

Find Jewellers Academy on Instagram and Facebook!

83. Experience of a Fine Jewellery Diploma Student with Tori Foster09 Jan 202200:32:22

When Tori Foster was looking to challenge herself and take her jewellery skills to the next level, she decided to enroll in the online Diploma in Fine Jewellery. In this episode, Tori discusses her experience with the programme, and she explains how investing in her skills has helped her as a business owner. She also shares some practical time management tips and advice for anyone who's considering enrolling in one of our diploma programmes. 

 

Episode Description:

  • In this episode we're talking with Tori Foster, a fine jewellery diploma student (0:51)
  • How did you get involved with jewellery making? (2:23)
  • What made you decide you were ready for the fine jewellery diploma program? (6:09)
  • How will this course impact your business? (8:38)
  • What has it been like to do the diploma programme online? (12:09)
  • Which project has been your favorite, and which ones are you looking forward to? (17:39)
  • How do you manage your time? (21:22)
  • The value of investing in your skills and your business (28:18)

 

Resources

Online Diploma in Fine Jewellery

Tori Foster Jewellery

Follow Tori on Instagram and Facebook 

Watch the first episode of "The Jewellers Retreat"

 

 

Find Jewellers Academy on Instagram and Facebook!

 

208. 'The most inspiring thing I've ever done in my life' Meet Sara Arnold, student on the Diploma in Silver Metal Clay31 May 202400:27:00

In this week's episode, Jess chats with Sara Arnold, a student in the inaugural year of the diploma in silver metal clay. Sara shares her journey into jewellery making, which began when she repaired a beaded necklace from Egypt. Her passion grew, leading her to explore silversmithing and eventually discover metal clay during the lockdown. She expresses her enthusiasm for the diploma, highlighting the new techniques and challenges she faced, which significantly improved her craftsmanship. 

Sara details her positive experiences with the diploma, mentioning how it provided her with essential tools and techniques she wasn't previously aware of, enhancing her jewellery making skills. She also values the camaraderie with fellow students and the insights gained from expert mentors on the silver metal clay diploma.

 

Sara on Instagram

Sara's website

Learn more about Jewellers Academy

Watch this episode on YouTube

Join the Jewellers Academy Facebook Group

Find Jewellers Academy on Instagram and Facebook

82. Where Do You Want to Be a Year From Now? Make 2022 the Best Year Yet with Jessica Rose02 Jan 202200:38:03

Are you hoping to take your jewellery making skills to the next level in 2022? The Jewellers Academy diploma programs can help you get there! In today's episode, Jessica Rose answers some frequently asked questions about the silver jewellery and fine jewellery online diploma courses, and she offers encouragement to anyone who wants to invest in themsef and their business but is scared to take the leap. 

 

Episode Description:

  • In this episode we'll take time to look ahead and set goals for the new year (2:21)
  • Are the Jewellers Academy diploma programs a good next step for you? (4:53)
  • What skills do I need for each diploma program? (7:11)
  • Where can I get the tools and materials I'll need? (11:33)
  • How is mentorship built into the course? (15:19)
  • What topics are covered in the silver jewellery curriculum? (21:30)
  • What topics are covered in the fine jewellery curriculum? (26:57)
  • How does the marking work? (33:52)
  • Who are these diplomas for? (35:09)

 

Resources

Online Diploma in Silver Jewellery

Online Diploma in Fine Jewellery

Try Out Our Free Course Offerings 

Watch the first episode of "The Jewellers Retreat"

 

Find Jewellers Academy on Instagram and Facebook!

 

81. The Jewellers Retreat: Meet the Jewellers (Sally, Marketa & Jasmine)27 Dec 202100:50:22

In today's episode, we're talking with the three stars of our new TV show, "The Jewellers Retreat!" Sally, Marketa, and Jasmine tell their stories of falling in love with jewellery making, and they share insider information about what it's like to complete a jewellery making challenge and film a TV show. They also discuss their unique processes for designing new pieces. 

 

Episode Description:

  • This week we're talking with the jewellers featured on "The Jewellers Retreat" (0:54)
  • Meet Sally Costen, The Clerkenwell Jeweller (2:45)
  • Meet Marketa Garne of Booblinka Jewellery (3:33)
  • Meet Jasmine Butler of Jas Jewellery (4:51)
  • Whether you want to be a full-time jeweller or keep jewellery making as a side business, the Jewellers Academy has something for you (6:43)
  • What was the filming experience like? (12:15)
  • What was your favorite piece you made on the show? (18:23)
  • How do you deal with making mistakes in jewellery making? (20:48)
  • What was it like to work with the mentors? (24:44)
  • Can you talk through the design process you went through before the show? (30:04)
  • Why should someone watch the show? (40:05)
  • Do you recommend the diploma programs to other jewellers? (42:00)

 

Resources

Online Diploma in Silver Jewellery

Watch the first episode of "The Jewellers Retreat"

The Clerkenwell Jeweller (Sally Costen)

Jas Jewellery (Jasmine Butler)

Booblinka Jewellery (Marketa Garne)

 

 

Find Jewellers Academy on Instagram and Facebook!

80. We made a TV show for jewellers - The Jewellers Retreat - LIVE Wed 22nd Dec 8pm20 Dec 202100:17:58

The secret is out; we've made a TV show! In today's episode, fellow producer of the show Anna Campbell and I break down everything you need to know about "The Jewellers Retreat," which premieres live on YouTube this Wednesday at 8 p.m. GMT. We also share some fun behind-the-scenes insight into the making of the show, so you won't want to miss this episode!   

Episode Description:

  • Our new show, "The Jewellers Retreat" premieres on Wednesday (0:50)
  • Three Jewellers Academy Diploma students were invited to my house to complete three projects in three days (2:12)
  • Each day I invited a mentor along to help them with their technique (4:28)
  • The show is full of tips and behind-the-scenes insight into the jewellery making process (6:30)
  • Each jeweller comes from a different background and walk of life, but they come together in a beautiful way (9:18)
  • Watch live each week to join the live chat (11:53)

 

 

Resources

Watch the trailer for "The Jewellers Retreat"

The Jewellers Retreat - sign up now to be notified when the ep goes live

Online Diploma in Silver Jewellery

Online Diploma in Fine Jewellery

 

Find Jewellers Academy on Instagram and Facebook!

© My Podcast Data