Internet Marketing for Humans – Détails, épisodes et analyse

Google only cares about authority when ranking your website. To increase your authority you need to be talked about by the right people. In this episode of Internet Marketing for Humans, we explain how to be quoted by industry leading journalists and declared an expert.

Contrary to popular belief it IS possible to find out the names of some of the companies who visit your website. But what can be done with the data? In this value-packed edition of the podcast we speak to Andy Harris of A1WebStats.

Andy has personally helped over 6,000 businesses turn their websites into powerful machines for business growth.

Andy explains in plain English why figuring out the names of companies who visit your site is only a small part of what enhanced analytics systems like A1WebStats can teach you about your visitors. We also discuss some common 'website fails' and offer actionable advice about how you can make your website work much harder for your business.

If you are looking at Google Analytics and wondering why more of your visitors don't become clients or customers then this episode is essential listening.

Find out more about A1WebStats at https://a1webstats.com/
Get the free stuff Andy talks about during this episode from https://a1webstats.com/services/free-stuff/

What motivates you to succeed in your business? Have you lost your enthusiasm? How often do you take time to stand back and really think about the path you find yourself and your business on?

In this episode of the Internet Marketing for Humans podcast we talk to the fascinating psychologist and business coach Kostas Panagiotou. Kostas calls himself 'The Freedom Composer', and during our conversation in this episode you'll find out why.

If you are new business, an experienced business owner or just have a curious mind, this is the podcast for you.

LINKS

Kostas's blog

- https://kostasthecoach.com/

Kostas on LinkedIn

- https://www.linkedin.com/in/kostas-panagiotou-the-freedom-composer-64743789/

Kostas's 'From vision to action' group on Facebook

- https://www.facebook.com/groups/fromvisiontoaction/

Atomic Habits by James Clear

- https://amzn.to/3lkOeRL

In previous podcasts we have talked about the importance of authority in SEO. Google ranks, to a certain extent, according to how authoritative you are as a voice and as an organisation within your niche. But Google also judges rankings based on context. Put bluntly, it’s no good just being authoritative, you also have to make it very clear what field you are authoritative in.

In this episode of Internet Marketing for Humans, we discuss how to show Google just how authoritative you are and how to make it clear to Google the context and niche you should rank for.

This episode of the Internet Marketing for Humans podcast is a LinkedIn case study.

How can you build an audience on LinkedIn when you have very little experience? Is it possible to make an impact at networking meetings when your product or service is very niche? Do you really need to be a networking expert to do well, or is it possible to do well simply by being yourself?

In this podcast episode we speak to VoiceOver artist Martin Whiskin. Martin has built a brilliantly engaged and enthusiastic audience on LinkedIn in a short period of time. So how did he do it?

We also explore how dramatic changes to the world of business networking have given us new opportunities for growth.

Find out more about the world of Martin Whiskin using the links below:
LinkedIn - https://www.linkedin.com/in/martin-whiskin-3a900a42/
Website - https://www.martinwhiskin.co.uk/

Writing high quality articles that solve problems and answer pain points is a crucial part of all digital marketing and SEO. However, simply creating brilliant articles is not enough to bring lots of people to your website.

In this episode of Internet Marketing for Humans we discuss what it takes to get more people reading your blog posts.

LinkedIn ads are often overlooked as a good way of gaining new clients and customers, but there are key differences between the LinkedIn ad platform and others. Knowing these differences and how to exploit them can make the distinction between a campaign being expensive with poor results, or cost-effective and profitable for your business.

In this episode of Internet Marketing for Humans, we’re joined by Lewis Folkard who is a social media advertising expert. We look at why LinkedIn is useful and how to start your first campaign, as well as exploring some of the pitfalls of poor campaign planning and management.

Digital marketing is effective, efficient and human. In this episode of Internet Marketing for Humans we chat with Seb Brantigan, author of Social Marketing Success.

Seb reveals why, in digital marketing, the message is what’s important and not necessarily the mechanics. He also explains why sometimes it’s crucial not to get too hung up on the technical side of digital marketing but to focus on being consistent with your message.

Seb's website: https://seb360.com/

Seb's book: https://amzn.to/3hhY0kc

AI is here. Artificial Intelligence is not the stuff of Sci-Fi, it's affecting our lives right now. But what impact does AI have on us as business owners, marketeers and human beings? In this engaging and fascinating episode of the Internet Marketing for Humans podcast we are joined the author of 'Generation AI: The Rise of the Resilient Entrepreneur', Dr Katerina Thomas.

Katerina discusses how AI might affect the way we live in the near future and how we might be able to adapt to a fast-changing world. This episode may change your view on what AI is, where it is now, and where it's going.

Buy the book - https://amzn.to/3yrT7Nm

Find Dr Katerina Thomas at:

https://www.linkedin.com/in/katerina-thomas/

https://katerinathomas.com/

https://www.facebook.com/ResilientEntrepreneur101

https://twitter.com/real_katerina

https://www.instagram.com/katerinathomas_official/

Having a lot of likes and followers on Instagram does not build your brand. As with any social platform high numbers are not enough to make progress.

In this episode of the Internet Marketing for Humans podcast I'm joined by Jen Lou Meredith. Jen gives us the facts about what it takes to win big on Instagram.

Jen's website - http://www.jenloumeredith.com/

Jen on Instagram - https://www.instagram.com/jenloumeredith/