Explorez tous les épisodes du podcast Intent & Craft: A Product Design Podcast
| Titre | Date | Durée | |
|---|---|---|---|
| What DESIGN.md Actually Solves for Design Systems | 21 Sep 2026 | 00:40:30 | |
"I think with anything right now, it's moving quickly, so whatever tool that we adopt, I want to do so with a bit of an open hand that this might get replaced soon, very quickly." In this episode, we sit down with Tim Gremore, Development Lead at Headway, to dig into DESIGN.md, Google's open spec for giving an agent context about your design system in a single file. Tim shares how Headway adopted DESIGN.md to drive agentic work with their design system, what actually belongs in the file, what can safely be left out, and why they point their design system MCPs at the file instead of generating it from a library. The conversation also covers Atlassian's published test results on DESIGN.md and what to make of them, along with a new kind of design system user showing up across organizations, team members building slide decks, landing pages, internal tools, and dashboards without a designer or developer on their team, and how to keep governance and contribution healthy once they do. Tune in to learn:How to decide what belongs in a DESIGN.md file and what to leave out as your design system matures (00:00) Intro Connect with Tim Gremore: https://www.linkedin.com/in/timgremore/ About Intent & CraftIntent & Craft is a product design podcast from the team at Headway. We dig into design systems, AI in the design process, and what it really takes to scale design for software. Made for design leaders, product leaders, and the teams building alongside them. Headway is a full-cycle product studio. We work in four areas: design systems, digital transformation, new products, and artificial intelligence. We partner with growth-stage B2B SaaS companies, mid-market teams, and enterprise innovation groups. HostsBilly Sweetman, Head of Design at Headway Billy Sweetman: https://www.linkedin.com/in/sweetman/ Headway Website: https://www.headway.io Intent & Craft Website: http://intentandcraft.com/ Headway on LinkedIn: https://www.linkedin.com/company/headwayio/ Newsletter: https://www.headway.io/the-manifest Got a topic idea or want to be a guest?Reach out to us on LinkedIn or email Billy Sweetman at billy@headway.io | |||
| Teaching AI to Speak Your Design System's Language with Reony Tonneyck | 04 Jun 2026 | 00:54:55 | |
“With design systems, it’s not just about the tools or what you provide and how others use them. There’s also a significant cultural aspect to consider.” In this episode, we dive into the practical realities of building and maintaining a design system in a fast-moving startup environment with Reony Tonneyck, Senior Product Designer at Command Zero. Reony shares his journey from animation to web design and how his early exposure to Figma, open source frameworks, and design systems shaped his approach. He explores the challenges of working with inherited frameworks versus building custom components, and how proper documentation, token management, and parity between design and code are essential for scalable systems. The conversation also highlights the impact of AI on design workflows, from using Claude and Raycast to automate tasks and generate assets, to integrating AI with Notion for automated release notes. Reony discusses the balance of adopting new tools while ensuring consistency and accuracy across both design and engineering teams. Tune in to learn:How to effectively build on open source frameworks while maintaining custom components (00:00) Intro Check out Command Zero: https://www.commandzero.ai Intent & Craft is a product design podcast from the team at Headway. We dig into design systems, AI in the design process, and what it really takes to scale design for software. Made for design leaders, product leaders, and the teams building alongside them. Headway is a full-cycle product studio. We work in four areas: design systems, digital transformation, new products, and artificial intelligence. We partner with growth-stage B2B SaaS companies, mid-market teams, and enterprise innovation groups. HostsBilly Sweetman, Head of Design at Headway Billy Sweetman: https://www.linkedin.com/in/sweetman/ Headway Website: https://www.headway.io Intent & Craft Website: http://intentandcraft.com/ Headway on LinkedIn: https://www.linkedin.com/company/headwayio/ Newsletter: https://www.headway.io/the-manifest Got a topic idea or want to be a guest?Reach out to us on LinkedIn or email Billy Sweetman at billy@headway.io | |||
| Design Systems in the Age of AI Agents | 02 Apr 2026 | 00:37:54 | |
"Design is about creating cohesive, functional systems that adapt to both human and technological needs." In this episode, we explore the key components that make design systems effective in real-world production environments with the Headway Design Team. Billy Sweetman, Breanna Shappy, Melissa Gallagher, and Sam Pecard discuss the nuances of building a design system that works seamlessly across teams and tools, from Figma files to development environments. They dig into the complexities of bridging design and development with a focus on token drift, code parity, and the critical role of proper documentation. The team also addresses how AI is shaping the design process, including tools like Figma Make that are enhancing collaboration and speeding up prototyping. They share insights into the evolving landscape where the lines between design and development are increasingly blurred, and how these changes are fostering more collaborative, faster workflows. Tune in to learn
(00:00) Intro (00:23) Red flags when receiving Figma systems (02:10) Token drift issues in design systems (03:05) Figma and code parity challenges (04:15) Designing systems for AI agents (06:34) Documentation built for AI consumption (08:10) Prompting AI for better documentation (13:46) What actually works in production systems (16:19) Risks without a dedicated design system owner (18:40) Scaling design system governance and contributions (23:40) Automating design system checks and linting (25:00) Enterprise design system onboarding strategies (27:01) Rolling out systems to new designers (29:27) Using AI tools for rapid prototyping (35:10) Designers working directly in codebases About Intent & CraftIntent & Craft is a product design podcast from the team at Headway. We dig into design systems, AI in the design process, and what it really takes to scale design for software. Made for design leaders, product leaders, and the teams building alongside them. Headway is a full-cycle product studio. We work in four areas: design systems, digital transformation, new products, and artificial intelligence. We partner with growth-stage B2B SaaS companies, mid-market teams, and enterprise innovation groups. HostsBilly Sweetman, Head of Design at Headway Billy Sweetman: https://www.linkedin.com/in/sweetman/ Headway Website: https://www.headway.io Intent & Craft Website: http://intentandcraft.com/ Headway on LinkedIn: https://www.linkedin.com/company/headwayio/ Newsletter: https://www.headway.io/the-manifest Got a topic idea or want to be a guest?Reach out to us on LinkedIn or email Billy Sweetman at billy@headway.io | |||
| Why Intent Matters More Than Ever for AI and Product Design | 18 Mar 2026 | 00:45:34 | |
“Design is a series of thoughtful decisions that come together.” In this episode, we talk about the core principles of intentional design and craftsmanship with the Headway Design Team. Billy Sweetman, Jacob Miller, Breanna Shappy, Melissa Gallagher, and Sam Pecard discuss the meaning behind "Intent & Craft" and explore the key differences between design decisions and their execution. They tackle what business leaders get wrong about investing in design and the gap between what clients think they need versus what they actually need when bringing in design teams. The team also addresses how AI is saving valuable time in their design process, and where tools still fall short. With the evolving landscape of design tools, they explore how the line between design and development is becoming increasingly blurred, enabling quicker, more effective design executions. ### Tune in to learn:
### Jump into the conversation: Intent & Craft is a product design podcast from the team at Headway. We dig into design systems, AI in the design process, and what it really takes to scale design for software. Made for design leaders, product leaders, and the teams building alongside them. Headway is a full-cycle product studio. We work in four areas: design systems, digital transformation, new products, and artificial intelligence. We partner with growth-stage B2B SaaS companies, mid-market teams, and enterprise innovation groups. HostsBilly Sweetman, Head of Design at Headway Billy Sweetman: https://www.linkedin.com/in/sweetman/ Headway Website: https://www.headway.io Intent & Craft Website: http://intentandcraft.com/ Headway on LinkedIn: https://www.linkedin.com/company/headwayio/ Newsletter: https://www.headway.io/the-manifest Got a topic idea or want to be a guest?Reach out to us on LinkedIn or email Billy Sweetman at billy@headway.io | |||