Body confidence and inclusion are more than just buzzwords in the salon industry; they are essential elements that shape the experiences of everyone involved, from clients to professionals. In this episode, I sit down with Amy Bates, a body confidence coach and passionate advocate for inclusivity, to explore how fostering a welcoming and body-positive environment can significantly impact salons. We delve into the importance of representation and the need for salon owners and teams to actively create spaces where all individuals feel valued and empowered, regardless of their shape, size, or background. Amy shares her journey and insights on how understanding body image issues affects not only the clients but also the professionals working in the industry. Tune in as we discuss actionable strategies that salon owners can implement to cultivate a more inclusive atmosphere, ultimately enhancing the overall client experience and team dynamics.

Diving deep into the realms of body confidence and inclusion within the salon industry, Amy Bates brings a fresh perspective that challenges the status quo. We explore how the salon environment can either bolster or undermine a client's self-esteem, with Amy sharing her journey from police work to becoming a body confidence coach. Her insights reveal the profound impact that inclusivity can have, not just on clients but also on salon professionals and owners. The conversation touches on the necessity of creating spaces where all body types are celebrated and accepted, emphasising that the salon should be a sanctuary for everyone, regardless of size, shape, or background. We reflect on the real-world implications of body image issues in the salon and how professionals can better support their clients in navigating these challenges. This episode underlines the importance of empathy, understanding, and the need for salon owners to adopt inclusive practices to foster a welcoming atmosphere.

Much of the conversation revolves around Amy's new book, Beauty & The Bullsh*t where she gives background on this important subject as well as actionable chapters to help readers make changes in their world.

Takeaways:

• Creating an inclusive salon environment fosters body confidence among team members and clients alike, directly enhancing the overall experience.
• Understanding the nuances of body image and diversity in the salon industry can significantly improve client relationships and retention rates.
• Professionals in the beauty industry must recognise their own biases and how they can impact the mental well-being of both clients and colleagues.
• Using proper inclusive language and imagery in marketing can help clients feel welcome and represented, leading to a more loyal customer base.
• Building a culture of openness around body positivity and mental health issues not only strengthens the team but also creates a safer space for clients.
• Incorporating training on body confidence and inclusion as part of professional development can elevate service standards and improve staff morale.

Buy Amy's book Beauty & the Bullsh*t

Find Amy on Insta - @the_beauty_rebellion

and LinkedIn

Inspiring Salon Professionals is produced in partnership with Jena, the online booking system for solo beauty pros. You can find out more by clicking my partner link here

Companies mentioned in this episode:

• Brastop
• Jena
• Beauty Rebellion
• WUCA
• Tommy's Cancer Trust

Maximising your salon's visibility online is a necessary part of business ownership, and in this episode, we dive deep into how to leverage Google Business Profile and your Apple Business Showcase to make that happen. As a salon business, it’s an essential part of your client journey to ensure potential clients can easily find you, and these platforms are game changers for this task. We explore how setting up these profiles not only boosts your local SEO but also enhances your credibility and engagement with clients, all at no cost. I’ll walk you through the steps to get started, share insights on optimising your listings, and highlight the importance of keeping your information fresh and relevant. Tune in to discover strategies that can transform your online presence and attract more clients to your salon.

Sue Davies provides a wealth of insights into maximising online visibility for salon businesses through Google Business Profile and Apple Business Connect and the Apple Business Showcase. The episode highlights the importance of these platforms in the digital marketplace, where potential clients are primarily searching for services through Google or Apple Maps. Sue stresses that if a salon is not listed or listed but not optimised on these platforms, they are likely to miss out on numerous opportunities, as clients will gravitate towards competitors who are more visible online or have completed and are maintaining this shop window.

Sue gives an in-depth analysis of Google Business Profile - formerly known as Google My Business - and breaks down its functionalities. She explains how it serves as a vital tool for local SEO, enhancing a salon's online presence by providing essential information such as contact details, operating hours, and customer reviews. Sue shares specific strategies for optimising these listings, including the significance of using high-quality images and creating a welcoming business description that resonates with potential clients. The ease of interaction that the platform offers, such as booking appointments directly from the profile, is highlighted as a major advantage.

Transitioning to Apple Business Connect/Showcase, Sue reveals the significance of being present on this platform as well. With a large number of clients using Apple devices, having a presence on Apple Maps can significantly boost business visibility. Sue discusses the similarities and differences between the two platforms, encouraging salon owners to utilise both to extend their reach. She concludes the episode with a sneak peek into her upcoming course aimed at helping salon business owners navigate these digital tools effectively, underscoring that this knowledge is essential for anyone wanting to thrive in the salon industry today.

Takeaways:

• Utilising Google Business Profile effectively can significantly enhance your salon's online visibility and client engagement.
• Apple Business Connect & Showcase offers a new opportunity for salons to reach clients on Apple Maps and increase trustworthiness.
• Both Google and Apple platforms provide free tools that can help attract warm clients who are already interested in your services.
• Regularly updating your business profiles with fresh content is crucial for maintaining an active online presence and credibility.
• SEO strategies are important in optimising your profiles and relevant keywords will help potential clients find your salon first.
• Being listed on both Google and Apple platforms increases your chances of being discovered by clients searching for your services.

Links referenced in this episode:

• sue-davies.com
• askthepublic.com

This episode of Inspiring Salon Professionals features an insightful conversation between Sue Davies and Theresa Foddering, focussing on the importance of mentorship and knowledge sharing within the beauty industry. They discuss the concept of "Leaving The Ladder Down," which emphasises the need for seasoned professionals to support and uplift the next generation of beauty experts and how this can work in both directions.

The discussion delves into the challenges faced by the growing number of solo professionals and the significance of connecting with peers to create growth and collaboration. Theresa shares her journey of creating the Nail Surgery community, where professionals can ask questions and access valuable resources in a supportive environment. With a mix of humour and heartfelt reflections, this episode highlights the changing world of the beauty industry and the vital role of education and community in achieving success.

Theresa Foddering is a prominent figure in the nail industry and joins host Sue Davies to explore the nuances of professional nail and beauty practices and the vital importance of education in this constantly evolving sector. The discussion kicks off with Theresa sharing her experiences as a salon owner and educator, emphasising the rollercoaster journey that many beauty professionals face, especially those operating independently. They delve into the common challenges of managing client relationships, handling bookings, and the overwhelming nature of running a beauty business without a dedicated support system. Sue shares her thoughts on booking systems mentioning the new podcast sponsor Jena, a revolutionary app designed to streamline these processes and helping to minimise stress and workload.

As the episode progresses, the focus shifts to way that beauty education has evolved over the past 20 years, discussing the gaps in knowledge and training that can often leave professionals feeling ill-equipped. Sue takes Theresa through her own less than perfect pathway into industry and the lessons learned along the way and discussing and advocating for a more collaborative approach to education where experienced professionals mentor newcomers. The conversation addresses the need for continuous learning and adaptation within the industry, especially as new products and techniques emerge. Sue's mantra of 'Leaving The Ladder Down' serves as a recurring theme, reinforcing the idea that sharing knowledge and experiences is essential for the growth of the industry as a whole.

By the end of the episode, listeners are encouraged to take proactive steps in their professional journeys, whether through seeking mentorship, pursuing further education, or simply connecting with peers to share experiences and feedback. The episode concludes on an optimistic note, with both Sue and Theresa expressing their commitment to fostering a supportive community within the beauty industry, where professionals at all levels can learn from one another and elevate their craft.

Takeaways:

• Successful salon professionals need to continuously educate themselves to stay relevant in the industry.
• Sharing knowledge and experiences can bridge the gap between generations of professionals.
• Being a brand ambassador requires genuine passion for the products being promoted to build trust.
• Understanding and complying with National Occupational Standards is essential for professional credibility.
• Nail and beauty professionals should seek expert mentorship to navigate the complexities of their field.
• Being part of a supportive community can help professionals feel less isolated in their journeys.

Companies mentioned in this episode:

• [ comfort zone ]
• Louella Belle/Artistic Nails
• Astonishing Nails
• Entity
• OPI
• Lecente
• Jena
• Lustrelash

Navigating the complexities of salon accounting can feel overwhelming, especially with the recent Budget changes impacting the beauty industry. Sue Davies welcomes Ria-Jaine Lincoln, a seasoned accountant with a deep understanding of salon operations, to provide clarity and actionable insights for salon owners. Ria shares her journey from beauty professional to financial consultant, highlighting the unique challenges salon owners face in managing cash flow and understanding tax and accounting responsibilities. The discussion is rich with information on the implications of the Chancellor's budget, particularly concerning National Insurance contributions and minimum wage increases, urging salon owners to be proactive in their financial planning.

The episode dives into the importance of cash flow management, emphasising that salon business owners must not only track their income but also plan for fluctuations throughout the year. Ria introduces concepts such as filling diary whitespace through targeted marketing strategies and leveraging existing client relationships to maintain consistent revenue. She also shares her thoughts on the value of creating a supportive work environment through non-monetary rewards for teams, which can help retain employees when financial resources are tight. This episode is not just about numbers; it’s about empowering salon professionals to embrace their financial journey with confidence and strategic foresight, ultimately fostering a thriving salon business.

Takeaways:

• Understanding cash flow is essential for salon owners to ensure business sustainability and growth.
• The Chancellor's Budget changes impact National Insurance and employment allowance for salon businesses.
• Many salon owners struggle with accounting so utilising tech solutions can alleviate some stress.
• Consider the long-term financial implications before making significant investments in your salon.
• Hidden employment is high on HMRC's list and it's essential to differentiate between self-employed and employed staff for tax and HR purposes.
• Regularly reviewing financial data helps salon owners make informed decisions and plan ahead.

Companies mentioned in this episode:

• The Beauty Accountant
• QuickBooks
• Xero
• JENA
• The Salon Inspector

If you've enjoyed the show you can share your gratitude at Buy Me A Coffee

The conversation between Sue Davies and JM Chalayer offers a deep dive into the challenges and opportunities faced by solo beauty professionals working in the salon industry. With JENA as the podcast's first official sponsor, JM outlines the app's mission to simplify the day to day running of a beauty business. The discussion highlights the importance of a seamless client journey, from the initial discovery of services to the booking process and follow-up communications. Sue emphasises how JENA's all-in-one platform addresses many of the daily frustrations, helping professionals to manage bookings, payments, and online presence effectively without the drama and tech knowledge needed to manage multiple systems.

JM shares his insights on the growing freelance world, noting how the pandemic has accelerated the shift towards independent and solo work in the beauty industry. Sue and JM explore the significance of understanding client needs, the psychological factors that influence client decisions, and the power of feedback in maintaining service standards. They advocate for a proactive approach to client engagement, and suggest that beauty professionals should actively seek feedback to grow and learn about their business. This episode serves as a valuable resource for anyone in the beauty industry, illustrating that through technology, personalised service, and a focus on the client experience, professionals can not only thrive but also build lasting relationships with their clients.

Takeaways:

• JENA's all-in-one app simplifies the client journey for solo beauty professionals.
• Building a personal brand is necessary for solo professionals to attract clients.
• Engaging with clients through Google My Business enhances visibility and trust in your brand.
• Mistakes in business should be viewed as learning opportunities for continuous improvement.
• Having a clear Call To Action (CTA) on your website can significantly boost bookings.
• The importance of community in the beauty industry cannot be overstated for support.

Companies/People mentioned in this episode:

• JENA
• Le Salon
• Phenix Suites
• The Salon Inspector

Chapters:

• 00:03 - Introduction to Inspiring Salon Professionals
• 03:57 - The Journey to Freelance Freedom
• 19:46 - The Future of Salon Business Models
• 28:23 - Building Community in Business
• 31:01 - Creating Community Through Social Media
• 44:47 - Transitioning to JENA: Empowering Solo Business Owners
• 48:48 - The Importance of Online Presence for Businesses
• 01:02:40 - Understanding Client Journey and Experience
• 01:04:55 - Understanding Client Journeys and Effective Call To Action
• 01:14:19 - The Learning Opportunity of Mistakes
• 01:18:30 - The Evolution of Customer Experience

What a conversation! I've known Wendy for a few years and have always found her insights into the business world helpful and thought provoking. In this episode we cover so much more than the title suggests, but there wasn't enough space.

Wendy shares her views of the USP the salon industry has for clients from the client perspective and we discuss how that personal touch we provide to our clients.

Wendy specialises in women in business and has recently formed Refirement UK to specifically advance awareness of women over 55 in the business world. As an often overlooked demographic with employers and many others believing that this group have reached the end of their use. We discuss the challenges this brings for women of that age now and also for those coming through from their 30's onwards. The myth needs to be dispelled and in an industry filled with women, many over the age of 40, and with more joining, there is an opportunity for business growth and development when harnessing the wisdom and experience available.

Wendy shares her thoughts on targeted marketing and how we can make the most of the growing client base of Over 50's who have an attractive disposal income for the services we offer. Getting the marketing right can increase your client numbers and this age group have higher loyalty values and so will only be good for your salon.

There is so much to unpack from research by Forbes that explains women starting a business aged 50+ are 2x more likely to succeed than the average 30 year old.

We discuss the generation gap and how using an idea Wendy has created called the Wisdom Bridge we may be able to address the chasm that appears to be forming in the industry.

You can connect with Wendy in the following ways:

www.wendygarcarz.com

Facebook

LinkedIn

To connect with me you can find all my links here

If you want to find out more about my podcast sponsor, Jena, you can visit my Jena Referral page here

Takeaways:

• The importance of women over 50 in business is often underestimated, yet they possess invaluable experience.
• Mentorship can be a transformative relationship, enriching both the mentor and mentee equally.
• Embracing technology can empower mature women to thrive in modern business environments.
• It's crucial for salon professionals to adapt their business models to accommodate an aging workforce.
• Nurturing relationships with clients is essential; they seek not just services but emotional support.
• The 'Wisdom Bridge' initiative aims to connect experienced female entrepreneurs with those starting out.

Chapters:

• 00:03 - Introduction to Inspiring Salon Professionals
• 01:14 - Empowering Women in Business
• 12:20 - The Evolving Role of Beauty Professionals
• 17:41 - The Importance of Age and Experience in Business Ownership
• 29:41 - Navigating Social Media for Business Growth
• 36:44 - Navigating Personal Standards and Brand Visibility
• 44:35 - The Power of the Over 55 Consumer Group
• 53:31 - The Wisdom Bridge: Bridging Generations
• 01:02:40 - The Journey to Becoming a Writer
• 01:14:05 - The Importance of Lifelong Learning
• 01:17:54 - Redefining Retirement for Women

Welcoming Stephanie Stevenson to the Inspiring Salon Professionals podcast. Steph joined me recently for a catch up and a conversation that's long overdue.

Steph is a global business leader with over 30 years of experience in the hair, retail, and business sectors. Founder of the award-winning HNB Salon & Spa, she has collaborated with leading international brands and pioneered innovative strategies, blending AI and human dynamics to shape the future of business. A previous board member of the National Hairdressers/Beauty Federation, Steph is also a motivational speaker, industry awards judge, and is in the world of AI development. Her work with Kaikura, a personal development app, reflects her passion for driving innovation and supporting businesses to thrive in an ever-evolving global landscape.

In our conversation we talk through salon memberships, how the salon AI of the near future will be able to help you predict no shows, cancellations and individual client retail sales. We also talk through the struggles currently facing the industry in light of the Autumn 24 budget and the ongoing impact of client shifts since before, during and after the pandemic. Steph shares her list of must haves to be a successful entrepreneur and business owner in 2025 which includes enhancing your client experience, building your business skills and more.

It's a broad and long episode so buckle up if your on your school run, grab a cuppa or a wine if you're in the salon or at home and listen to what I know you'll find an interesting listen.

Follow Steph on Facebook

Link up with Steph on LinkedIn

Connect with me on my socials and website via my Linktree

If you've enjoyed this episode and want to help the podcast continue to thrive, please consider 'Buying Me A Coffee" Give £3 or multiples of to make a small contribution to the curation, production and information provided.

In this episode of Inspiring Salon Professionals I talk with Mandie Holgate who is an international business coach and cheerleader.

In this episode we continue on the client journey series discussing the ways the clients find you online and how you can promote your business in different ways. Mandie is an expert in blogging for business and a good blog can bring you so much new business and ground you as THE expert in your area.

Mandie is the coach that makes dreams reality. When others say it's impossible that's when best selling author of Fight the Fear and Taking Control Of Your Mind steps in. Growing over 10,000 businesses and millions of people's skills in communication, Emotional Intelligence and confidence, Mandie has made a career out of making the impossible, possible.

Overcoming adversity and ill health, Mandie has spoken at international events around business, mindset and communication supporting teams from Virgin Care and WHSmiths, to the NHS and Small businesses around the world.

Her Can do attitude and fun lively approach makes the hardest conversations and challenges easier and they melt away.

With over 1000 strategies personalised designed by Mandie to help people succeed, 3 books, 14 courses and one mastermind group there’s a solution for all budgets.

To find out more about joining the BWN Insiders follow this link

https://www.thebusinesswomansnetwork.co.uk/bwn-insider-benefits/

You can simply Google Mandie and you'll find the vast amount of things she's known for or you can check out these links ....

https://www.facebook.com/TheBusinessWomansNetwork

https://twitter.com/BWNcouk

https://www.linkedin.com/groups/2633035/https://www.instagram.com/thebusinesswomansnetworkuk/?hl=en

https://www.instagram.com/mandieholgate/?hl=en

https://www.facebook.com/MandieHolgateFightthefearCoach

https://twitter.com/Mandieholgate

https://www.linkedin.com/in/mandieholgatefightthefear/

Joining me on this episode is Debbie Allen, a salon professional and education expert who has over 40 years served. We discuss how your professional boundaries advise your clients on how your business operates, what they can expect and also how they help you maintain your own sense of self, wellbeing and business management. We share our experiences of when boundaries flex too much and what an unprofessional service can do for your client perception.

Debbie is a mindset and hypnotherapy coach as well as a salon industry education provider covering everything from entry level to advanced skills and through to helping professionals transition into education.

You can connect with Debbie through her Just Fabulous socials...

Debbie's Instagram

Debbie's Facebook

Head over to the Just Fabulous website and download Debbie's free Ebook - Raise Your Confidence Game .

Welcome to the final part in the series on Customer Journey and in this episode I'm talking all things Reconnection.

How to communicate and maintain relationships with clients once they've walked out of your venue. The methods are varied and cover areas like:

• Client goody bags with free gifts, merchandise, price lists - all tangible things to hold and commit their experience to memory and their sub-conscious mind
• Loyalty schemes - they'll want the next stamp and the incentive
• Recommend a Friend - they'll be talking about you
• Emailing and reconnecting with absent clients
• Emailing as a follow up to their treatment - make them feel valued, educated, cared about and heard
• Social media - VIP groups, community
• Memberships and clubs

There are so many ways to keep up communication with your clients and I'd love to hear what you do to maintain that connection.

At the end of the episode I talk about my new venture, Sue Davies - Inspiring Business Excellence which I'm launching and will provide opportunities for you to connect with me to audit your business' client journey with the Client Experience Audit and also book my Mystery Shopper Audit.

The Client Experience Audit is FREE and takes you through a 26 question quiz to review your client experience through 6 areas. You'll receive an overall score along with feedback so you can see areas you're doing great and areas you may need to review. There is also the opportunity to book a review call with me to discuss how you can implement changes and adjust your client journey.

Take the FREE Client Experience Audit here

The Mystery Shopper Audit will provide you a full review of your discover, connection and booking processes with a feedback report. This is

Buy your Mystery Shopper Audit & Report £48.50 until 31/5/24 use code SL50 (usual price £97)

Buy your Mystery Shopper Audit, Report & 60 min Implementation Call £98.50 use code SL50 (usual price £197)

Want to get more organised in your business and work through your mission, goals, be more mindful and have all your planning in one place? Buy my new 6 month undated Salon Business Planner here with FREE postage!

In this episode we continue the series on Customer Journey and look at departure and how that flows for your client.

• Checking in with them on their happy level at the end of their service
• Aftercare and homecare with professional recommendations
• Rebooking and payment with simplicity and ease
• Valuing their visit and asking for feedback

These elements are major factors in the experience they take away with them and will be part of what makes them want to reconnect.

Welcome to the third part of my series on Customer Journey where we're exploring the variety of ways that you connect with your clients.

The ethereal nature of ambience is that something that your client may not be able to exactly put their finger on until it’s not right. Ambience is that feeling of niceness, comfort, and Mmm. It’s things like your venue being clean, hygienic, tidy, the right lighting, good brand colours, a clean toilet (yes, that’s part of it too, believe me as a someone who’s been mystery shopped and read mystery shop reports as a judge many times, I’ve witnessed several comments on how clean or dirty a client toilet was.

Things to look out for are…

·  Lighting – soft in treatment rooms, task lighting at workstations, good lighting in your welcome area. If you only have one space, then have a mix of lighting elements so you can brighten or dim depending on task at hand

·  Hygienic work areas, meaning no messy wax pots, no nail service dust, clean bottles. This type of attention to detail is not noticed when it’s done but when it’s left out of daily routines it’s the elements that the client will remember negatively.

·  How are your work areas set up to welcome a client? What is your towel set up like? Do you use a heated underblanket or a cool blanket if you have clients that are going through menopause and may need something cooler.

·  How do you adapt your service for clients that may need other types of support, providing inclusive based services for other humans that you need extra awareness to help them feel they can connect with you. Think of the deaf community, neurodiverse people, menopausal women - the list is quite endless but if you can hone in and show you understand, can adapt services and can assist them they will arrive and be loyal to you in the longer term.

The website is going to be moving to a new home shortly, so the best place to connect is on my Inspiring Salon Professionals Facebook group and I also host and manage a group called UK Salon Professionals & Education Providers Business Advice & Guidance where there is a collective of approved experts and coaches to help you grow your business.

Data protection and UK GDPR compliance is an important but often misunderstood topic in our industry, affecting every salon professional and owner. Today, we dive into the complex world of the GDPR law, with Robin Banks from Adavista, who specialises in helping businesses navigate these regulations with confidence. We discuss the changes that came into effect back in 2018 and the ongoing challenges solo & salon business owners face in ensuring compliance while managing client information. From understanding ICO registration to handling client data properly, this episode aims to demystify the GDPR minefield and provide actionable insights. We also explore the nuances of data portability and the responsibilities and challenges that may come with using third-party booking systems, ensuring you're well-equipped to protect your business and your clients. Tune in for an enlightening conversation that will empower you to embrace compliance without fear. Grab a notepad and pen - you may need one!

Data protection and compliance can feel like a labyrinth, especially for salon pros navigating the subject of GDPR. This episode features Robyn Banks, a GDPR expert, who simplifies the regulations affecting businesses of all sizes, whether you're running a solo side hustle or managing a multi-location salon. We explore the evolution of data protection laws, focusing on the significant changes that came with GDPR in 2018, and the ongoing implications for how client data is handled. Robyn clarifies essential considerations such as data portability and how your booking system has to enable the movement of your client data, the necessity for ICO registration, and the importance of privacy notices, all while ensuring that the conversation remains approachable and devoid of legal jargon. By the end of our discussion, listeners will be equipped with practical strategies for ensuring compliance, safeguarding client trust, and avoiding the pitfalls that can arise from mishandling personal data.

In this informative episode, we tackle the often-overlooked aspects of data protection in the beauty and wellness industry. Robyn emphasises the responsibilities salon owners have when collecting and processing personal data, highlighting the need for clear communication with clients regarding their rights. We also discuss the important role of documentation, from subject access requests to the importance of keeping accurate records of client interactions. Robyn's insights serve as a valuable reminder that data protection is not just a legal obligation but a fundamental component of maintaining a professional and trustworthy business. For salon professionals unsure of their compliance status, this episode provides a wealth of information and practical advice to help them navigate the complexities of GDPR with confidence.

As we explore the nuances of GDPR, Robyn offers a wealth of knowledge that is both practical and essential for salon professionals. This episode sheds light on the critical areas of data portability and the rights clients have regarding their personal information. Robyn discusses the importance of maintaining compliance not only to avoid fines but also to maintain a trusting relationship with clients. We delve into the specifics of how to implement GDPR regulations effectively, including the necessity of privacy notices and the potential pitfalls of neglecting data protection duties. The conversation is designed to empower salon owners and professionals, equipping them to handle client data responsibly. With clear explanations and actionable steps, listeners will leave with a solid understanding of how to integrate GDPR into their business practices without feeling overwhelmed.

Takeaways:

• Understanding GDPR is crucial for every business, regardless of size or nature, as it applies universally to personal data handling.
• Simultaneous compliance with GDPR and effective data management means...

Welcome to Part 2 of the Customer Journey series I'm sharing over the next few weeks.

The Welcome you provide for your clients is a fundamental part of why they revisit your business. If you get your welcome right, it tells the client that they've chosen well, that you align with them and that you are a pleasant and positive place to spend their money in return for the service you provide.

Everything we do within the salon industry is about providing service and that service needs to be consistently at the same high standard. Everyday should be an award-winning salon day, whether you've won awards or not. As an industry we should all be operating at that level to elevate the consumer view of what we do and to ensure that we represent our industry well.

How you greet your clients when they arrive often serves as the first in-person-contact they have with you and your business and sets the tone for their experience. Creating a welcoming space will enhance, even subconsciously, their likelihood of returning as they’re eyes, ears, nose, and hands will be filling up their senses of what they are experiencing. Check the following areas:

· Ensure the entry/reception area is clean, organised, and easy on the eye

· Give a warm welcome by using their names and mentioning the service they're having, those touches mean a lot

· Make sure you're attentive, friendly, and knowledgeable about salon services and any offers you have

· Offer refreshments, current magazines etc that fit your client demographic

Subconscious messaging will be picked up by your client and will reinforce their internal 'I'm in the right place' checks.

How does your current Welcome look? Could it do with a review? Remember first impressions count and those first impressions are revisited every time they come for their service.

Join me on my Facebook group and look forward to sharing more on Customer Journey next time.

Customer Journey is about the first moment of connection through to that long lasting bond that you have with regular clients who value you and what you do and you value them for continuing to be part of your business journey.

In the coming episodes I'm going to be talking to you about the different elements that make up this part of your business - the UXP (User Experience) - and how you can make that connection stronger and more appealing to a potential client.

In this episode we'll cover Discovery which is all about what happens once that person has had the idea that they want to book a service and what they do next? We'll look at Google, websites and social media and discuss how attracting your ideal client is about more than just having a presence.

How does your business stand out against the other salons around you? How are you connecting when clients are doing their research? Do you have …

·     Your Google Business Profile. This is a hugely important piece of your marketing and gives potential clients an awareness of all the vital information without looking for your website or socials and puts you on that handy map on Google. Used well Google Business Profiles can create a great online shop window for your business, which is even more important if you don’t have a physical shop window.

·     Do you let your potential clients know what your accessibility levels are? For example, are you wheelchair accessible, deaf accessible, do you provide silent treatments, are you trans aware? All these elements and more can welcome different communities to your business.

·     An up to date and current website that provides information about the business including treatments, pricing and booking options. Make sure that the information is current.

·     An up to date and current social page on Facebook or Instagram

These 3 areas are the first points of contact for any new client in today’s world. Yes, some may do the old-fashioned thing of walking past a few times if you have a high street venue, and then coming in for a price list, but with more home-based businesses than ever, your online presence is how they do ‘a walk by’. Don’t miss this opportunity to connect with positivity and professionalism.

Over the coming weeks we'll be unpacking more about this as I take you on a journey through your own business and look at ways you can adjust your outward messaging to attract more ideal clients.

Join me on my Facebook group

This week's episode is about how your perspective and outlook can impact your world and how sometimes things can get skewed as we literally can't see the wood for the trees. My woods cleared this week as the view I look out on while I work has been a run of 12ft high Leylandii conifer trees that blocked my view to the the world beyond my boundary. This week they were removed as we are replacing them with a 4ft fence so we can have a clear view, less maintenance and actually see a horizon (well nearly). This has been a very physical removal and replacement of a boundary but I've also been taking time out after a very hectic few months to reflect, practice some self care and to look at my future pathway with more clarity.

As an industry we are facing uncertain times and a future that is unknown. This is pretty much a constant, although with each set of challenges we often feel that it's the first time we've experienced these things. In this episode I'm asking you to reflect on where you are, what your concerns are for the future, what you can do about those concerns now and whether you need to adjust your boundaries around that.

There is much we can do to practice living in the moment and sometimes the waiting for something to happen that will be the right thing can be the last thing you need. Acting in preparation is always more beneficial than waiting in trepidation.

Join me on Facebook and don't forget to subscribe and share the podcast if you've enjoyed the content.

Join myself and Ryan Power of Salonology as we take a deep dive into what makes you stand out in the marketplace to your clients, both potential and existing and how to use email to make the difference in your business. The conversation is over 2 episodes as we discussed a whole lot more than we first set out but wanted to share all the nuggets.

Over the 2 parts we talk about how you talk to them about you, your business and the services you offer is a vital part of building your clientele. We talk about the voice you use, the stories you share and how you can do this using email. Most of the salon industry drew a collective sharp intake of breath when Meta recently went down for a few hours as there was a huge question mark over whether they'd been hacked and lost not only their personal social world but more financially affecting, whether they'd lost contact with their community and clients. I knew that Ryan had an answer for this dilemma as we all need to understand we do NOT own the data on Meta and as Ryan explains in the episode we are merely tenants, renting space from Mr Zuckerberg. Email presents an opportunity for you to grow your business away from the risks associated with hosting your business on your socials. It's a lesson we all need to hear and I know the value in this episode.

Ryan and I meander through some other areas of marketing along the way and share thoughts, experiences and methods to make your business prosper.

About Ryan

Ryan Power is co-founder of salon coaching and mentorship brand Salonology and is a self confessed marketing geek. A former day spa and salon owner, he and wife Hollie have, for the last decade, helped more than 5,000 other salon owners with their courses, guides and programs - all under the Salonology banner - including 400 salon owners who are a part of the Salonology 'Gold Club' group coaching experience.  He's also the author of two salon marketing books; "the Successful Salon Marketing System" and "The Customer Is Always Right (And 7.5 Other Outdated Myths Which Are Destroying Your Beauty Business)". When not helping salon owners to live their best salon life Ryan can be found loitering with intent in the hummus aisle of the local supermarket.

Here's Ryan's links so you can join him on his journey to share his marketing skills to the masses of the salon industry.

Grab my new book for just £1 (plus the postage)

Join our Gold Club (with a £297 saving for March 2024)

Spend a day with Ryan at bootcamp! 8 UK locations

Free Facebook community

Facebook page

Salonology Instagram

Ryan's Instagram

You can download my Inspiring Salon Professionals Free Guides at www.suedavies.org

Don't forget to share and subscribe to the podcast!

Thanks for listening

Join myself and Ryan Power of Salonology as we take a deep dive into what makes you stand out in the marketplace to your clients, both potential and existing and how to use email to make the difference in your business. The conversation is over 2 episodes as we discussed a whole lot more than we first set out but wanted to share all the nuggets.

Over the 2 parts we talk about how you talk to them about you, your business and the services you offer is a vital part of building your clientele. We talk about the voice you use, the stories you share and how you can do this using email. Most of the salon industry drew a collective sharp intake of breath when Meta recently went down for a few hours as there was a huge question mark over whether they'd been hacked and lost not only their personal social world but more financially affecting, whether they'd lost contact with their community and clients. I knew that Ryan had an answer for this dilemma as we all need to understand we do NOT own the data on Meta and as Ryan explains in the episode we are merely tenants, renting space from Mr Zuckerberg. Email presents an opportunity for you to grow your business away from the risks associated with hosting your business on your socials. It's a lesson we all need to hear and I know the value in this episode.

Ryan and I meander through some other areas of marketing along the way and share thoughts, experiences and methods to make your business prosper.

About Ryan

Ryan Power is co-founder of salon coaching and mentorship brand Salonology and is a self confessed marketing geek. A former day spa and salon owner, he and wife Hollie have, for the last decade, helped more than 5,000 other salon owners with their courses, guides and programs - all under the Salonology banner - including 400 salon owners who are a part of the Salonology 'Gold Club' group coaching experience.  He's also the author of two salon marketing books; "the Successful Salon Marketing System" and "The Customer Is Always Right (And 7.5 Other Outdated Myths Which Are Destroying Your Beauty Business)". When not helping salon owners to live their best salon life Ryan can be found loitering with intent in the hummus aisle of the local supermarket.

Here's Ryan's links so you can join him on his journey to share his marketing skills to the masses of the salon industry.

Grab my new book for just £1 (plus the postage)

Join our Gold Club (with a £297 saving for March 2024)

Spend a day with Ryan at bootcamp! 8 UK locations

Free Facebook community

Facebook page

Salonology Instagram

Ryan's Instagram

You can download my Inspiring Salon Professionals Free Guides at www.suedavies.org

Don't forget to share and subscribe to the podcast!

Thanks for listening

Join me on this International Women's Day as I talk about collaboration amongst women and why we are more than "JUST'. In today's industry we experience unconcious bias regularly from the media, our families, teachers, careers advisors but worse is when we do it to ourselves. When was the last time you said, 'I just have a home salon', 'I just do nails' etc

We are more than 'just'. The salon industry is full of intelligent, academic, skilled, experienced, dedicated professionals who excel every day and should be celebrated.

Join me on my other episodes on my website and on my Facebook group

In this episode I have a deep dive with Helena Biggs on the Scratch Stars Awards, THE nail industry awards. Now in it's 12th year and one of the most integrity filled award systems in the salon industry. I'm a tad biased as I have been involved as an entrant, finalist, winner and judge since the first year and I've had the honour of winning Salon of the Year (Independent) in 2014 and Services to the Nail Industry in 2017. Both times the process was challenging and hard earned and those two awards still have pride of place on my shelf.

The awards are open for entries until midnight 10 March 2024 and if you miss this years, start prepping for next years with your images and also by enhancing your customer journey. It is a vital part of the process with Scratch Stars. The application process and judging look at not only the given skill set of the category, but also the overall running of your business, your industry awareness and your client journey through your socials and website etc. No stone is left unturned.

If you are ready to 'Stand Up and Be Recognised!' get your entry in now! All categories require evidence of your qualifications/insurance to show you are a professional but you can work part time in the industry as long as you provide 10 hours of nail services per week for practical skill categories and other conditions apply to other categories.

I hope you can feel the positivity surrounding the awards from both Helena and myself as we are both super passionate about promoting the nail industry as a professional entity in it's own right and also as part of the wider salon industry.

Find out more and enter Scratch Stars here

Subscribe to Scratch Magazine here

Join Scratch on Insta

Here's the official guide from Scratch Stars for dates and details

On 1 February, FREE online entry will open for competition hopefuls. Entrants can choose up to two categories to enter & fill in the relevant form for each.

The Scratch team whittles the entrants down to five in each category & announces them across its platforms. Finalists are emailed information about the next competition stage.

Those in the artistic & technical categories are sent requirements for a practical competition, which takes place at LCBT. Judges, put forward by sponsors, score on various criteria & the results are collated to determine each category winner.

Those in the media & business categories are required to either submit a portfolio or are subject to a mystery shop. Others will have reports taken on their social stats. 

The winners of the Scratch Stars Awards will be announced at a glitzy event - The Scratch Stars Party - in London on 21 July 2024.

You can find out more about Inspiring Salon Professionals on my website and you can pick up the back catalogue of podcasts there as well as downloading my free guides.

This episode features the Career & Small Business Hub that I'm jointly hosting with Helen Ward. We know it's going to be an amazing weekend and will be kicked off by the Salon Education Journal and The Hair & Beauty Directory LAUNCH PARTY!

The Career & Small Business Hub is the collaborative event created by Helen Ward (The Hair & Beauty Directory) & Sue Davies (Nabuno & Salon Education Journal in association with Professional Beauty. We are aware that over the last few years the salon industry has become an ever more challenging space to work within, whether you are a professional or as a salon/business owner. The salon workforce has faced considerable stress, challenges, changing backdrops and financial constraints that have not been felt before or in so many ways. We also have a changing industry for students and learners who are entering industry without the clarity of career pathways and besst options. With these challenges there has never been a more important time for the industry to come together to help those that may be going through challenges, need advice on their futures and maybe just a friendly face that understands how the world has changed. Our experts and experienced professionals are on hand to provide you with support, a safe space, no judgement and nothing but help and guidance to get you through what may be a challenging time. With informal round tables where you can share an expert led conversation around a certain subject, panel discussions, networking opportunities, ‘ask us anything’ sessions, drop in opportunities to chat with a mentor, 1-2-1's with some of the industry’s best known coaches and experts; the list of what you can take away from this event is huge. Alongside this we have showcases for small businesses who are joining us to promote their services and products in our informal and intimate space. We know the value of this event is immense and when you call in you’ll be able to access our FREE Virtual Swagbag which is full of digital resources and discounts for some amazing opportunities to improve your mind or try a variety of products/services.

Joining me on this episode is salon cheerleader, Hollie Power from The Source & Salonology. Hollie has been a spa owner, recruitment specialist, salon coach and more over her career and joins me to talk about recruitment in the salon industry and her new baby Salon Source. Hollie shares her thoughts on recruitment and tells it like it is. Advising salon owners looking to recruit new employees to advertise their roles as if they were advertising treatments to attract new clients. A great way to improve candidate numbers for salon owners that are currently finding it hard to entice salon professionals away from the draws of self-employment. With hidden employment becoming common place in the industry, it’s perhaps time to review our working practices and go back to basics with employed teams who get rewarded positively for following a successful salon ethos. We also talk about Hollie & Ryan Power’s new wing to their Salonology business, The Source which is an online directory connecting industry brands with salon owners and solo business owners. Doing the first stage of research for you and letting you know if they are brands that fit your needs rather than spending hours researching and meeting reps only to find out the opening order doesn’t meet your criteria! Time-wasting for both parties and something the Hollie explains, they are trying to help them avoid. The Source can be found at www.salonsource.com and brings a magazine style directory to the industry with no A-Z or small to big brand, in fact the whole thing is an even playing field for every brand to shine as the salon owner peruses their offerings. You can connect with Hollie at

www.salonsource.com

www.salonology.uk

hollie@salonology.uk

https://www.linkedin.com/in/holliepow...

Today is launch day for the all new salon industry publication, Salon Education Journal.  SEJ is the creation of myself and my business partner, Di Hughes, who has worked with me on Nabuno and many other salon related projects since 2014.  Here is a little background on Salon Education Journal.

Salon Education Journal focusses on education in the salon industry. At SEJ, we believe that education is the Keystone of the whole industry. without education we would have no industry.

We are a little bit different to other industry publications as the majority of our editorial and features content is provided by our Collaborative Columnists. They have been invited to join us as they provide valuable experience and knowledge in their specialist area and cover all sectors of the industry. Within each sector you’ll find recognisable names from peers, mentors, coaches and educators talking about what they’ve done best over decades of experience, but focussing on actionable information to help you grow your career, business or academy.

Our approach is different in both informational content but also in advertising with us. If you’re a smaller supplier our aim is make advertising more affordable to allow a new light to shine on the roots of our industry.

If you want to know more please visit the Salon Education Journal website

To order or subscribe to the publication you'll find out all you need to know here

If you are a smaller brand and would like to advertise with SEJ please see our Rate Card

As always you can find out all about Inspiring Salon Professionals and listen to other episodes here

Dealing with the challenges of an illegal business operating above your salon can feel like your worst nightmare, and in this episode I'll share my journey through what was a difficult situation. When a brothel moved in right above my treatment rooms, I was thrown into a period of stress and uncertainty that impacted my business and my clients. It forced me to confront not just the immediate noise and disruption, but also the long-term implications for my reputation and client relationships. This episode looks at the lessons I learned during that tough time, from navigating conversations with clients to dealing with landlords, letting agents and local authorities. Ultimately, I emerged with a newfound resilience and a clearer understanding of how to tackle adversity head-on. If you’re facing similar challenges, I hope my experiences can offer some guidance and support.

Sue Davies, the host of the podcast, shares a challenging experience that most salon owners never have to face but will understand the impact of: having a brothel operating directly above her business. The episode unpacks the many layers of this situation, beginning with the moment Sue and her team first noticed the unusual activity above her salon, quickly escalating into a damage limitation crisis. As she describes the initial disbelief and confusion, the chaotic world of a small business owner grappling with unexpected adversity like this will become apparent.

The story takes a more serious tone as Sue reflects on the emotional and professional ramifications of having a brothel overhead. She confronts the fear and anxiety that came with the realisation that her clients might associate her salon with the illicit activities taking place above and sharing an entrance space with her business. This episode is filled with the her determination to protect her business's reputation, illustrating the lengths to which she went to manage the situation and turn Nancy Drew. From communicating with clients to exploring legal options, Sue's journey through this challenge showcases the resilience required to navigate such a tumultuous experience.

Additionally, the episode serves as a cautionary tale for other salon professionals, highlighting the importance of vigilance in their neighbourhoods and the potential for illegal activities to impact their livelihoods as Sue shares how once the brothel was gone the tenant then introduced a cannabis farm.

Sue's story is not only about survival but also about how her salon community and the connections formed over years in the local area meant she was able to make an impact on the situation. She emphasises the necessity of reaching out for support and gaining knowledge around the law when something unexpected happens.

This episode is a powerful reminder of the unexpected challenges that can arise in the beauty industry and the strength it takes to overcome them.

Takeaways:

• Navigating the complexities of running a salon with an illegal business above it can be daunting and stressful, requiring careful consideration and immediate action.
• Transparency with clients about the challenges faced due to illicit activities can help maintain trust and understanding during tough times.
• Engaging local authorities and legal support is important when dealing with illegal business operations, as they can provide guidance and protection.
• Building a strong community network can aid in addressing and resolving issues that arise from neighbouring illegal businesses, enabling support and sharing of information.
• Documenting everything and being persistent in reporting illegal activities can create a paper trail that may help law enforcement take action.
• Ultimately, overcoming adversity in business requires resilience, creativity, and a proactive approach to problem-solving in the face of unexpected challenges.

Links referenced in...

In this weeks episode I'm talking all things trade test and salon trials.  Inspired by a post on a SM forum where a young therapist was called back for 1 day trial but wasn't paid whilst the salon gave her a full list of paying clients.  How does this sit with you?  

I'm discussing what to expect in a trade test from both perspectives.  Having an unpaid trial is not what most salon's require so as a prospective employee should you have to do this to win that dream role?  

There are H&S issues that surround unpaid work on a trial and I'll be revisiting that area with Sam Blake in a later episode.

I share a few hints and tips on what not to do on your trade test from one that was not a success in my salon.  

We all need to test each other when we are in the recruitment game and that's whether you are an employee or an employer.  Both sides are checking the other out and remember that it's an employee's market out there currently as there aren't enough to go round so make sure you sell your business as THE place to work!

You can find out more about Inspiring Salon Professionals on my website 

Adversity can strike at any time from many places.  It may be self doubt, loss of a loved one, a business issue, poverty, dealing with toxic people.  There are many causes but how you deal with the impact and move forward helps define you personally and as a professional.  

I'm sharing some back history on this episode as, like many others, I've faced adversity personally and in my career and I wanted to let you know it's ok to feel like the world's falling away under you and that you will recover and you will find resilience. 

Managing those ruminating thoughts when something negative happens can be tough but I'll give you some methods of how I've coped and the mechanisms that professionals have given me when I've gone through CBT and other mindset reprogramming sessions. 

There's much you can do to help yourself like journalling, distraction, saying no and more and together we'll look at several ways you can move on and regain a positive outlook.

I hope you find the episode useful and if you want to hear other episodes please visit the website www.suedavies.org where you can find all the archive of episodes.

In this week's episode we'll be taking a look at the images you use for your client facing world, whether that's your socials, your website or your print documents. 

Professional images play a crucial role in establishing your credibility and in attracting clients to your business. When potential clients come across your website or social media profiles, the images they see create their first impression. High-quality and professional images set you apart from the competition and build trust in your services.

For one off photography a professional photographer may be the way to go, but in an image based industry, regular photographic updates to our platforms is essential and making cost conscious marketing images is often a DIY task.

I'll be talking about reflecting your professionalism, hygiene and work stations within your images and some suggestions on getting the best photographic composition.  How using some simple photography theories can help boost your photographic results and help you attract the right clients.

As always you can visit www.suedavies.org/listen to hear the back catalogue and please do leave a review, share the podcast and subscribe as it's important to the show to keep moving forward. 

Marta Zaczkowska joins me to talk all things waxing standards and growing your waxing business the right way.  The waxing industry has been a growth market within the wider salon sector for many years and with this it brings more attention from outside the industry and from social media influencers and tik-tokers more recently.  We've all seen that there are unqualified people making these viral videos and Marta has seen and heard from enough of her followers to know it's time for there to be a step up from the professional industry to make sure we are setting the standards and not following poor hygiene and techniques often shown online. 

Always at the forefront of waxing, Marta has recently added a paid for consultation and patch test to her treatment list and she explains the reasons behind this and how it's being welcomed by her clients. 

We discuss CPD, and the lack of it, in waxing and how beyond intimate and pregnancy waxing there aren't many ways to refresh and improve beyond your Level 2 or entry level classes.  Waxing is often the least liked service for any newbie with a fear factor attached to many wax services.  So are educators missing an opportunity to improve confidence and skills amongst the sector.

We also discuss Marta's upcoming Retreat for Waxing Professionals that she is hosting in Marrakesh in January 2024 and with a limited number of places available, if you want to be in it you need to book soon!

Marta is generously sharing her E-Book which she developed following setting up the Support Group for Waxing Professionals on Facebook earlier this year.

Marta's Website 

Raising Standards In Waxing Campaign Free Guide

If you want to find out more about the Marrakesh Business Retreat in January 2024

Join the Facebook group - Support Group for Waxing Professionals 

If you want to hear the Inspiring Salon Professionals back catalogue you can visit my website.

In this episode we'll explore 10 Top Tips for recruiting an expert in website design and delve into the important things to look for in a collaborator to help you build a strong web presence.  We'll go through the value that can be added to your business when working with skilled web designers who can transform your online vision into a beautiful and client attracting reality.

Join me as I talk about the the sometimes challenging world of web design and look at how you can unlock the power of a captivating web presence for whether you are a solo business owner or a team leading salon owner.

I'll be covering how to think about and create your brief and why this is absolutely vital and how getting it wrong can be costly.  Topics covered include page types, information to give or not to give, branding, SEO and more.

To hear more episodes you can visit the website

Join ISP on Facebook

In this episode we are taking a deep dive into the world of creating your own website and we delve into the crucial role that a strong web presence plays in today's digital landscape. 

In a Top 10 guide I'll provide you with valuable insights and a few tips to empower you to design and develop your website from scratch, even if you have little to no technical background.  We'll look at design, hosts & providers, page types, what information you want to share, what you do and don't need and a whole lot more.

Join me as I talk about the importance of creating an impact with your online presence whether you are a solo professional or have a salon and are looking at creating your first website.

Get ready to unlock the potential of your business online and take control of your digital destiny.  

Check out more episodes on the website and you can connect with ISP on Facebook

With yet another employment tribunal finding in favour of the 'self employed' worker the salon industry needs to get a rein on how we are operating our businesses.  

If you have self employed workers operating in your establishment and particularly if they have moved from employed by your to self employed without any major changes it's time to wake up and smell the proverbial coffee.  

In this episode we look at what makes a self employed business and how it should be operating in your establishment.  What doesn't constitute a self employed person and what can happen when HMRC come knocking on the door. 

Here's a link to one of the HMRC guidances on employer responsibilities 

Connect with me on Facebook

Or visit the website to check out previous episodes.

I ran out of time last week to record and so was a last minute Larry today and knew I needed to just get something down and was procrastinating over which subject I was going to cover today as had a few.  Then I started receiving messages in response to my first post in my local village group about my new home salon which was great, but 2 of them didn't read my information and started pushing my people pleaser buttons.  It took a lot of control and effort to say NO! 

The first one hadn't looked at my website/treatment menu wanted me to do a treatment I could do and have done for years, but have chosen not to anymore and the other hadn't read my opening hours and wanted to book an appointment on a Saturday which I don't work. 

My immediate reaction to both was one of perhaps I should, just starting out and I need to grow the clientele, but I also knew that if I said yes, I'd set a precedent and the whole of the village would know I gave in as soon as those people pleaser buttons were pressed.  So I responded to both with a polite no! 

I respected my own boundaries and I know I'll thank myself for it down the line.

As I return to providing services for a couple of days I do not want to end up back in a full time treatment role.  My salon is there to work for me and to keep me aligned with industry for a little longer, not the other way round but I've worked with the public too many years and know that the inch/mile and who gets which end will never work in my favour if I roll over and say yes everytime.  

Don't forget to like and subscribe and please share the podcast with friends and colleagues. 

You can listen to more episodes on the ISP website www.suedavies.org and you'll also find free guides you can download there too.

When you're developing your business and have goals you want to achieve, make sure you use SMART goal planning to make sure they are...

SPECIFIC MEASURABLE ATTAINABLE RELEVANT TIMELY

In this episode we cover how to use SMART goal planning to ensure you keep your goals and projects in the right lane.  Keeping to the SMART system will allow you to keep the goal on track when one of those threats from your SWOT analysis pops up.  As long as you have it mapped you can adjust your plan.  Ill prepared goals may lead to failure and nobody wants that. 

Here's the infographic for you to download to keep those SMART goal planning features in mind...

You can join the ISP Facebook group here

Join me online at www.suedavies.org

What is SWOT analysis?   It's a simple business system to help you assess the following:

STRENGTHS

WEAKNESSES

OPPORTUNITIES

THREATS

In this episode I run through how this can help you when planning for your business.  If you want to expand, develop a new treatment line, take on a high street salon, completing a SWOT analysis can help you work out the viability of your plan. 

Here's an infographic you can download to help you keep in mind how SWOT works...

Join the ISP Facebook group here

Find me online at www.suedavies.org

Anxiety can hit us all, especially in the salon industry where the pressure to perform and be on our perpetual A Game can feel overwhelming. Today, we’re having a heart-to-heart with Howard Cooper, a leading anxiety expert, who’s here to help us unpack the origins of anxiety, how it shows itself in our lives, and most importantly, how we can tackle it head-on.

Together Howard and I dive deep into the common misconceptions about anxiety, emphasising that change doesn’t have to be a long, drawn-out process; it can happen rapidly if we approach it the right way. We also explore practical tools and strategies, like Howard's own creation, The Willingness Ladder, that can shift our mindset and help us reclaim our peace of mind. So, whether you're a salon professional juggling a packed schedule or just someone trying to navigate life’s ups and downs, there’s a wealth of advice in this conversation that we hope will resonate with you and inspire some real change.

Takeaways:

• Understanding anxiety involves recognising how it manifests both mentally and physically, leading to practical coping strategies.
• Howard's Willingness Ladder is a powerful tool that allows individuals to shift their relationship with anxiety-provoking thoughts.
• Myths surrounding anxiety often contribute to a cycle of fear; acknowledging that thoughts are just thoughts can reduce their power.
• Setting boundaries and reducing the pressure of 'musts' and 'shoulds' can create a healthier work-life balance and improve overall wellbeing.

Companies/people mentioned in this episode:

• Howard Cooper
• Jena
• BBC Morning Live
• Dr Albert Ellis

To connect with Howard Cooper, you can find him as easy as Google searching and also on his website and his YouTube channel

Inspiring Salon Professionals is produced in partnership with Jena, the booking system created for solo beauty professionals. To find out more, please click the link to connect with Jena

Sue Davies is The Salon Inspector™️ and helps salon businesses review and enhance their client journeys to attract and retain more clients and build a more sustainable business.

Sue also runs the 1-2-1 Confidently Visible! programme using mindset techniques to help small business owners get ahead of their business with confidence and positivity. Find out more here.

In this episode I'm talking about how adversity sometimes allows the brightest of ideas to form and gives the opportunity for new projects to build.   One of the biggest and brightest light bulb moments in my career came from a second hand surgery following a not so nice car accident.  In the days after the surgery 5 years ago today, a series of conversations led to the idea for Nabuno - The Evolution of Education.  Nabuno is a one stop shop for all things education within the salon industry and itself has faced one launch in January 2020, being shelved due to the lockdowns and Covid and now is being reborn for the second time. 

Here I discuss what it is and how it can help the learner and the education provider to connect and grow knowledge, careers and businesses. 

It brings together a directory of education providers (our members), the Nabuno Oracle (our information library and blog space), and our Learning Management System for education to host their courses and resources on.  Our Education Provider memberships give varying levels of promotion across our platforms online and on our socials.

Find out more at www.nabuno.com or join us on Facebook.

After an unplanned break in recording, Inspiring Salon Professionals is back!  I've been away concentrating on a bit of self care and building on a long term project that is making its way back from the back burner to launch ready!  Super exciting time for me and my partner in crime, Di Hughes as we bring Nabuno to the salon industry after having heads down on the project for the last few months, hence, my absence from recording.   In coming episodes I'll be talking about Nabuno and what it is and I'll be covering many aspects of business start up within the salon industry covering things like price list creation, business types, legal obligations, client avatars and more.  

I'll also be joined by a great line up of guests for some interviews.  I'll be talking to Hollie Power from Salonology about their new online supplier platform and on my guest list I'll be adding other industry coaches, mentors and guests that will bring you insight, knowledge and push that grey matter into new ways of thinking.  During the recent Pro Beauty show in London I caught up with lots of industry friends and we all agreed it would be great to have a space to host our own version of Loose Women and so in the coming weeks I'll be reaching out to them to get on board and have some video round tables discussing on trend industry topics.  Can't wait for this as it will be an amazing opportunity to get views from across the industry and across the skill sets that make up the salon industry. 

This episode welcomes Sam Blake, the Salon Safety Geek, as she prepares to launch her all new salon wellbeing tools in the new year. This episode finds us discussing staff welfare, understanding when your coping pot is overflowing, challenges of the Christmas season for salon owners, teams and clients. How to help your team negotiate their work and sometimes personal issues that may be affecting them.

It is a great episode with lots and lots of really useful pointers and thoughts from two therapists and business owners who've been there and have a lot of t-shirts in their drawer. Learn to pause and allow your pressure points to pass as Sam talks you through the difference between stress and pressure and how to recognise that you may need to shift your patterns.

You can join Sam on her Facebook group to find out more about her upcoming launch of salon mental health tools https://www.facebook.com/groups/29219...

Apologies for the odd sound on the recording in the intro section, but all recovers as soon as the interview begins.

When setting up your salon business getting your branding correct is imperative to being recognised in a busy commercial salon marketplace.  Your brand is more than just your logo, business name or slogan. Your brand tells your potential clients who you are, what you do, what they can expect and reminds your existing clients of who you are whenever they see your strong brand message on social media or in the local area. 

Your brand strategy should shout to your ideal client what you stand for, what you will do for them and it puts across your business personality and for solopreneurs a little bit more of the who you are personally is often incorporated.

Your salon branding encompasses:

• Business Name
• Logo
• Colour Scheme/Palette
• Slogan
• Product
• Price Range
• Where You Deliver Your Service
• How you Promote Your Business
• Brand Values
• Brand Personality
• Brand Identity

There's a few questions you may want to grab a pen and paper for in this episode if you are on your brand journey currently, and even if you think you have your brand sorted, I'm sure there'll be something you can take away with you. 

Start your Branding 101 process here and develop a strong brand that tells your perfect client who you are and why they need to be visiting you.

To discover more podcasts, videos, free guides and more go to the Sue Davies website

Join me on my Sue Davies - Inspiring Salon Professionals Facebook page here 

If you want to start your own salon business, this episode is all about how to build your vision, look at you why and building the skills you need to make a success of your dream.  Grab a pen & paper as if you're looking to build that dream then you may want to do the couple of exercises included in this episode.

With more and more colleage/course graduates wanting to become solopreneurs the industry is awash with start ups, but if you rush in without planning you may find that you don't get to the giddy heights you see across social media (although, the here's a heads up - don't always believe the Insta reality - it's not always genuine, but sure you know that). 

Remember to build your own dream and not follow someone else's! 

Addressing 5 key questions to discover your vision and your why - Pen & Paper needed

Looking at how we all have transferrable skills that we can transfer into our new business and addressing our skill deficit so we can get the knowledge behind us that we need to progress - Pen & Paper needed

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Being faced with a challenging business environment in the upcoming couple of years means we have to address how we look at attracting the clients who may be fewer and who may be more discerning. 

As salon professionals one of the things we can do is tell our existing and potential clients about why they're making a good choice by investing in you and your business.  Within this how you stack up as a professional is a vital part of the story.  

In this episode I'm looking at what makes a professional, ways of sharing and what some of the figures are behind consumer opinions. 

Using your social media platforms, website and other resources to shout from the rooftops about your qualifications, professional insurances and legitimate status may make a potential client prick up their ears or an existing one talk about you to their friends & family and get that whole word of mouth marketing strategy going. 

Sharing your story of how you entered the industry as a blog, facebook live, social post will get you more noticed than someone showing yet another back of head or nail pic that someone just scross past.  Human stories sell more than pics unless someone's looking for a new style, design or solution. 

Make your professionalism be the reason your next new client books in!

White space - the dreaded gap in the salon diary.  At this time of year it is probably the biggest cause of stress to any salon business owner or professional.  With colds, flu, covid, gastric bugs, Xmas on the horizon, less events, higher heating and food costs, many clients cancel and often at the last minute.  

This episode looks at making that stomach flipping moment of dread turn into a more positive mindset on what you CAN do to make that space generate income through using it as POSITIVE ACTION SPACE!

As a salon owner one of the worst questions you can get when you've got your head in the accounts is "I'm bored, what should I do?"  I know from experience that the last thing you need is to have to think about what to tell your junior member of staff what to do when you feel that they should have some idea.  

There's a lot goes into running a salon and here I talk about a few simple things your team or you can do when that gifted PAS time arrives. 

Watch this space as I'm developing a brand new resource which is due to launch soon and to test my final version I'm looking for a couple of salon business owners to make up my beta testing team.  If you're interested drop me an email at welcome@suedavies.org or pm me on FB/IG.

As always you can catch up with me on the Inspiring Salon Professionals Facebook group and all my links are on my website www.suedavies.org

This is episode is intended as a guide to how modern slavery and human trafficking affects its victims but also how us, as the industry professionals, should recognise, behave towards and potentially report this illegal activity.

With thousands of victims across many industries and money making activities, modern slavery is big business in the drug scene and is known as County Lines in this field and in, for example, domestic servitude. These seems to represent what people expect to see when they think of people being trafficked to be modern slaves.  However, the humble manicure or handy car wash are often operated by trafficked people.  

This podcast episode looks at the effects on the nail & beauty industry and deals with some tough questions we need to ask ourselves.  All data has been researched and quoted from the references below and I have endeavoured to be as open and honest as possible in this very difficult subject.  

The entitled expectation that every woman has a right to regular nail service has fuelled the illegal trade that goes on under the authorities noses as it seems too nice a service to be affected by human trafficking. 

As professionals we can probably spot the irregularities of these 'businesses' more easily than Joe Public, but we often refrain from doing anything for fear of peer or authority judgement on our reasons for reporting.  We and the authorities need to realise that they are not our rivals or competition they are organised criminal venues and as such we are helping the victims escape their invisible shackles.

To report anonymously and confidentially you can call

08000 121700 or visit modernslaveryhelpline.org to register you concern.

You can also call 101 and if you feel that someone's life is in imminent danger please call 999.

https://www.bbc.co.uk/news/newsbeat-45130589

https://www.bbc.co.uk/news/uk-england-42541977 https://www.gov.uk/government/statistics/modern-slavery-national-referral-mechanism-and-duty-to-notify-statistics-uk-quarter-1-2022-january-to-march/modern-slavery-national-referral-mechanism-and-duty-to-notify-statistics-uk-quarter-1-2022-january-to-march

https://nationalcrimeagency.gov.uk/who-we-are/publications/291-modern-slavery-and-human-trafficking-national-referral-mechanism-statistics-january-to-march-2019/file

https://www.unseenuk.org/about-modern-slavery/spot-the-signs/

https://www.theguardian.com/world/2020/jan/21/what-does-your-10-manicure-really-cost-the-unvarnished-truth-about-nail-bars

Joining me on this episode is Carl Hinder of Salon Help.  Carl is a widely known salon coach specialising in correct pricing and using retail to boost your bottom line.  He has developed a fantastic app (Salon Help App) to help you reach the 'correct price' and his positive can do attitude is infectious!  

His book, Salon Products, Sell or Die (Not Trying) has helped so many salon owners get a handle on getting retail off their shelves and into their clients bags.  

Carl talks about how it's about providing your clients with the information and products they need to make that purchase and how correct pricing is the only way to survive in business.

It's a long episode (recommend a couple of sessions to get it all in), so grab a cup or glass of your favourite beverage and get ready for some fantastic advice, thoughts and more from Carl as we delve into how to keep your business and team on the right track through every challenge we seem to be facing at time of recording.  

You can link up with Carl in the following ways... 

Salon Help Website

Salon Help Facebook Group

LinkedIn

Instagram

Salon Help on YouTube

Don't forget you can catch up with past episodes on my website and you can also find helpful FREE guides there too!

Thanks for listening and please subscribe, share and please feel free to leave a review on my Facebook Page or on the Apple podcast platform

The podcast episode features a vibrant discussion between Sue Davies and Helen Ward, the CEO and founder of The Hair and Beauty Directory, shedding light on the current backdrop of the hair and beauty industry. Helen shares her remarkable journey, detailing her extensive experience that spans nearly three decades in various roles, from salon owner to industry educator. The conversation emphasises Helen's commitment to improving industry standards and creating a supportive community for salon professionals. Listeners gain insights into how The Hair and Beauty Directory serves as a valuable resource, not just as a directory, but as a platform for education, networking, and professional growth. Helen shares how the directory is a resource for consumers, professionals, suppliers, educators, podcasters & publishers as well as judges and competitors. The Hair and Beauty Directory has something for every need surrounding the salon industry on an international level.

Throughout the episode, the pair delve into the emotional struggles that salon owners often face, particularly feelings of isolation even amidst a bustling salon environment. Helen and Sue candidly discuss the challenges of navigating the post-pandemic salon world, highlighting the need for peer support and connection among professionals. Helen passionately encourages salon owners to engage in continual education and to participate in competitions and events, which can be transformative both personally and professionally. Her enthusiasm for learning and growth is infectious, motivating listeners to seek out opportunities that can elevate their skills and standards.

The discussion also covers the practical aspects of running a salon in a continually growing and competitive market, including the importance of online visibility and how The Hair and Beauty Directory aids professionals in achieving this through personalised SEO and marketing tools. Helen explains the directory's wide range of features, including job postings and event listings, tailored to meet the diverse needs of the beauty industry. By the end of the episode, it is clear that The Hair and Beauty Directory is more than just a service; it represents a movement towards collaboration and excellence in the hair and beauty sector, encouraging professionals to uplift one another and thrive together.

They discuss the benefits of utilising Google Business Profiles and how this can provide a strong presence online.

Takeaways:

• Helen Ward emphasises the importance of continuous learning and adapting to industry changes.
• Building connections globally through events can lead to valuable opportunities and insights.
• Feedback from competitions can significantly enhance skills and lead to business growth.
• The Hair and Beauty Directory serves as a valuable resource for salon professionals.
• Maintaining a strong Google presence is important for attracting new clients.
• Navigating the challenges of salon ownership requires strong support networks and adaptability.

Links referenced in this episode:

• www.thehairandbeauty.directory
• sue-davies.com
• jena.so
• Sirens Hair & Beauty - Durham

Companies mentioned in this episode:

• Hair and Beauty Directory
• Sirens Hair & Beauty
• Professional Beauty
• The Salon Inspector
• Scratch Stars
• Jena

Buy Me A...

• https://www.instagram.com/philjacksoncoach/
• https://www.facebook.com/philjacksoncoach/

Since the COVID pandemic there has been a shift away from employment by many salon professionals and a subsequent crisis has occurred throughout the personal care sector.  Many previous employees are now working in their own businesses be they home salons or mobile as they have seen the increase to their earnings possible when they do it themselves.  

Salon owners consequently have got to up their offer to encourage professionals back to the salon floor.  Many salon owners have converted as a result to self employed 'teams' which are often not within the HMRC criteria and could lead to serious long term damage  both financially and physically to their businesses.  

The first self assessment return is due soon for this new group of solopreneurs, and this may give rise to a demand for employed roles again as the reality check of an annual tax and NI bill dawns.

How green is the grass on the other side for both salon owners and former employees.  

One thing is for sure we need as an industry to value our real teams and to make sure our clients understand why we may now be charging higher prices.

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Find more episodes and my free downloadable salon guides on my website