Explorez tous les épisodes du podcast Insights & Innovators Podcast from MRII
| Titre | Date | Durée | |
|---|---|---|---|
| The Redesign of the Insights Industry with Jim Whaley | 24 Sep 2026 | 00:35:36 | |
The insights industry isn’t in decline, it’s being redesigned, and AI is accelerating that shift. In this episode, Jim Whaley, CEO OvationMR, joins host Jon Last, President, Sports and Leisure Research Group, to reframe what AI is really disrupting in market research: tasks like fast fielding, charting, and basic summaries, not the core purpose of insight. They explore why organizations confuse activity with value, how the “kindergarten” moment of AI creates excitement and anxiety, and why fluent answers aren’t always true answers. Jim outlines the risks of “synthetic certainty,” the need for inclusive leadership when adopting AI, and why younger researchers should focus less on producing outputs and more on helping people learn and make better decisions. 00:00 Define Yourself by Impact 00:26 Podcast Intro and AI Redesign 02:10 Decline Versus Redesign 03:54 Tasks Disrupted Not Insight 05:33 Kindergarten AI Metaphor 08:32 We Have Been Here Before 12:53 Loud Voices and Governance 15:46 Insights as Learning Systems 18:39 Fluency Versus Truth 22:43 Synthetic Certainty Tradeoffs 25:31 Leadership Skills for Researchers 29:08 Optimism and Domain Expertise 33:06 Closing Thanks and Subscribe Insights & Innovators Podcast from MRII | Hosted by The Greenbook Podcast Network Explore more episodes and resources → https://www.greenbook.org/podcast-network Learn more about MRII → https://mrii.org/ | |||
| Agentic Shopping and AI-Mediated Consumer Behavior with Steve Phillips | 17 Sep 2026 | 00:27:25 | |
When AI agents can research products in depth and make tailored recommendations, the traditional role of brand as a trust shortcut may shrink. In this episode, Steve Phillips, Founder, Chair and Chief Innovation Officer at Zappi, joins host Niels Schillewaert, Head of Research, Conveo.ai, to unpack “agentic shopping” and how AI-mediated decisions could reshape marketing and insights. Steve shares a real example of using Claude to choose a car, frames agent-driven choice as “system three” (system two on steroids), and explains why agents may prioritize specifics like ingredients, reviews, and scientific evidence over symbolism and advertising. They discuss category differences, how research may shift toward deeper human understanding and human-agent interaction, early experiments like surveying agents, and why insights leaders should lean into AI and lead organizational change. 00:00 Brand Collapses With Agents 00:42 Podcast Intro And Guest 01:44 What Is Agentic Shopping 02:32 Car Buying With Claude 05:12 System Three Decision Making 07:04 Why Brands Lose Power 09:42 Category Differences And Grocery 11:35 What Researchers Study Now 12:44 Agent Behavior And Discoverability 15:22 How To Experiment And Innovate 18:41 New Service Line For Insights 21:09 Skills And Industry Opportunity 24:31 One Thing To Do Tomorrow 25:05 Closing And Subscribe Insights & Innovators Podcast from MRII | Hosted by The Greenbook Podcast Network Explore more episodes and resources → https://www.greenbook.org/podcast-network Learn more about MRII → https://mrii.org/ | |||
| Key Consumer Attitudes Toward AI with Idil Cakim | 03 Sep 2026 | 00:30:52 | |
Four out of five US adults don’t trust an AI-generated ad, AI-driven product, or service, and that gap between business adoption and consumer acceptance is growing. In this episode, Idil Cakim, Founder & CEO, Iris Flex, joins host Jon Last, President, Sports and Leisure Research Group, to unpack what brands often miss about consumer attitudes toward AI. They discuss why AI usage doesn’t always equal trust, how gender and age shape adoption, and Idil’s AI Proximity framework (exposure, control, delegation, and context) for measuring readiness. The conversation covers audience segments from avoiders to power users, where power users convert more in categories like financial services, auto, and wearable health. They also explore common rollout mistakes, the need for pre-testing and longitudinal tracking, and why human support still matters in sensitive decisions. 00:00 Power Users Payoff 00:52 AI Adoption Trust Gap 02:28 Why Study Consumers 04:09 Gender and Age Nuance 07:44 Usage Doesnt Mean Trust 08:59 AI Proximity Framework 12:32 Segments From Avoiders 14:13 Brand Mistakes and Fixes 18:40 Measuring Trust Over Time 22:34 Future Attitudes and Governance 24:55 Human Touch Still Matters 27:35 Wrap Up and Book Info Insights & Innovators Podcast from MRII | Hosted by The Greenbook Podcast Network Explore more episodes and resources → https://www.greenbook.org/podcast-network Learn more about MRII → https://mrii.org/ | |||
| AI-Empowered Insights: Charting a Course as a Strategic Copilot with Ricardo Dalmas | 27 Aug 2026 | 00:37:52 | |
The old “commission research, present findings, move on” model is breaking as growth fragments, media splinters, and AI accelerate decisions. Ricardo Dalmas, Global VP of Insights & Analytics at Kimberly-Clark, joins host Nick Graham, Founder of Vertemis, to explain why insights must shift from calibration and testing toward defining strategic growth choices: where to play and how to win. They discuss balancing scale with precision, listening and observing behavior before asking survey questions, and prioritizing timely 70% answers over perfection. Ricardo outlines how AI can automate tasks, spot patterns and early trends, and free insights teams to iterate faster, experiment more, and partner closely with decision-makers. He also shares why emotionally resonant storytelling matters in intimate categories and offers career advice on industry passion, following up on impact, and mentorship. 00:00 Why Insights Must Evolve 01:34 Meet Ricardo Dalmas 03:52 Fragmented Growth Reality 07:54 Speed Over Perfection 09:23 From Research to Strategy 13:50 Will Insights Still Exist 18:07 Data Precision and Experimentation 20:46 AI Changes and Human Empathy 25:19 Emotional Storytelling Wins 28:19 Mentorship and Leadership Growth 31:35 Future Proof Career Advice 34:56 Closing and Subscribe Insights & Innovators Podcast from MRII | Hosted by The Greenbook Podcast Network Explore more episodes and resources → https://www.greenbook.org/podcast-network Learn more about MRII → https://mrii.org/ | |||
| Policy Shifts, Governance, and Trust in AI with Arundati Dandapani | 20 Aug 2026 | 00:30:27 | |
The organizations that will lead with AI are those that balance privacy and utility through transparency about methods, limitations, and responsibilities across the data cycle. In this episode, Arundati Dandapani, Founder & CEO, Generation1.ca, joins host Zontziry “Z” Johnson, Founder, MRXplorer, to discuss how fast-changing global AI regulation is reshaping governance for insights teams. They explore why global policy matters even for local organizations, including cross-border privacy, sector-specific rules, and the growing expectation for explainable, monitored AI decisions. The conversation covers risk-based and rights-based approaches, frameworks like OECD and NIST, and the shift from regulation to coordination and interoperability. They also examine de-identification, anonymization, synthetic data, client confidentiality, contracts, and digital responsibility, emphasizing that responsible innovation requires judgment, human oversight, and continual reassessment of harms and value. 00:00 Privacy Meets Innovation 00:12 Show Intro and Topic 01:31 Global AI Policy Radar 05:18 Risk and Rights Frameworks 08:15 Who Sets the Pace 11:03 From Compliance to Proactive 12:47 Anonymization and Reidentification 16:44 Contracts and Data Ownership 18:22 Digital Responsibility in Insights 20:26 Final Takeaway and Wrap Insights & Innovators Podcast from MRII | Hosted by The Greenbook Podcast Network Explore more episodes and resources → https://www.greenbook.org/podcast-network Learn more about MRII → https://mrii.org/ | |||
| People Tell AI Things They Won’t Tell Researchers with Alfred Wahlforss | 06 Aug 2026 | 00:36:03 | |
Why do people often open up more to an AI moderator than to a human researcher? In this episode, Nick Graham (Founder, Vertemis) speaks with Alfred Wahlforss, CEO and Co-Founder of Listen Labs, about how AI is reshaping qualitative research from analysis into moderation and digital twins. Alfred shares how Listen Labs uses AI to conduct, moderate, and synthesize interviews in hours, what’s driving faster adoption inside insights teams, and why “research slop” makes responsible deployment critical. They explore when real human respondents are essential versus when digital twins can help with quick message or concept iteration, how Jevons Paradox may increase demand for researchers, and why anonymity can reduce social desirability bias in sensitive studies. 00:00 AI Moderator Hook 00:21 Show Intro and Topic 01:14 Guest and Listen Labs 02:25 AI Adoption Curve 04:20 Why Adoption Accelerates 07:01 Real People vs Synthetic 10:40 Digital Twins Use Cases 13:29 Humans vs AI Roles 18:39 Speed Versus Rigor 23:49 Honesty With AI 29:36 Skills for Researchers 32:56 Closing Thanks and Outro Insights & Innovators Podcast from MRII | Hosted by The Greenbook Podcast Network Explore more episodes and resources → https://www.greenbook.org/podcast-network Learn more about MRII → https://mrii.org/ | |||
| Beyond the Hype: Real Evidence from AI-Moderated Research with Matteo Cera | 30 Jul 2026 | 00:27:15 | |
A human connection may build more rapport, but it may not change what people disclose. In this episode, host Zontziry “Z” Johnson, Founder of MRXplorer, talks with Matteo Cera, CEO, Glaut, about independent studies testing AI-moderated interviews against human-moderated interviews and traditional surveys. They unpack biometric findings from Curtin University on comfort, stress, and disclosure, plus controlled experiments from the University of Mannheim and Human Highway showing longer, more varied responses and more themes than static surveys. They also discuss when humans still matter most, the role of voice vs text, built-in detection of uncooperative respondents during fieldwork, and why AMIs may be better framed as an evolution of survey methodology rather than “qual at scale.” 00:00 Big Question Setup 00:36 Meet the Guest 01:14 Rapport vs Disclosure 02:20 Anxiety and Biometrics 03:29 When Humans Matter 04:26 Independent Study Design 07:31 Why Not Qual at Scale 10:47 Richer Data KPIs 12:23 Voice vs Text Findings 13:33 Honesty and Openness 15:03 Data Quality and Cleaning 17:14 Respondent Experience Wins 20:23 Industry Impact and ROI 22:02 Researchers Role and Myths 24:36 Wrap Up and Subscribe #MarketResearch #MarketResearchTrends #InsightsForBusiness #AIMarketResearch #MarketResearchSkills Insights & Innovators Podcast from MRII | Hosted by The Greenbook Podcast Network Explore more episodes and resources → https://www.greenbook.org/podcast-network Learn more about MRII → https://mrii.org/ | |||
| Building Human Connections in the Era of AI with Stacy Taffet | 23 Jul 2026 | 00:29:20 | |
If everything becomes perfectly optimized, it all starts to look the same, and that’s where brand building dies. In this episode, Nick Graham, Founder of Vertemis, speaks with Stacy Taffet, Chief Growth Officer at The Hershey Company, about keeping marketing and insights deeply human in an AI-shaped world. They discuss why true consumer centricity is about understanding the “why,” not just dashboards; how insights teams can shift from reporting to shaping decisions through synthesis and conviction; and how to build an embedded foresight muscle that connects short-term performance with long-term signals. Stacy shares where AI helps with precision and scale, where it falls short on emotion and cultural resonance, and what leaders can do to create clarity, calm, and focus under pressure. 00:00 Curiosity And Conviction 00:22 Podcast Intro And Guest 03:16 Consumer Centricity Beyond Data 05:36 Future Of Insights Teams 08:19 Building A Foresight Muscle 11:34 Trends Redefining Food Needs 14:12 AI Versus Creativity 18:22 Human Connection Wins 20:33 Leading With Clarity 23:44 Career Advice For Insights 26:34 Wrap Up And Subscribe #MarketResearch #MarketResearchTrends #InsightsForBusiness #AIMarketResearch #MarketResearchSkills Subscribe to our Podcast, MRII Insights & Innovators Insights & Innovators Podcast from MRII | Hosted by The Greenbook Podcast Network Explore more episodes and resources → https://www.greenbook.org/podcast-network Learn more about MRII → https://mrii.org/ | |||
| Trust But Verify: Validating AI in the Insights Industry with Christopher Barnes | 09 Jul 2026 | 00:31:56 | |
In this Insights and Innovators Podcast episode, host Niels Schillewaert (Head of Research, Conveo.ai) speaks with Christopher Barnes, President of Escalent, about how market research organizations are approaching AI, why many fail to rigorously validate AI outputs, and how persuasive, energy-efficient model changes can increase risk. Barnes argues insights teams must become “insights and action” professionals, tighten the distance between findings and business impact, and adopt strong validation practices using human data and human-in-the-loop review. He shares examples of risky AI misuse, explains how to separate valuable tools from hype through piloting and showing work, and highlights near-term value in persona bots and research process agents. Barnes also describes Escalent’s mandatory AI certification and the need to prove measurable growth impact for clients. 00:00 AI Training Mandate 00:34 Podcast Welcome 01:04 Three AI Adoption Camps 03:03 Ahead Versus Risky 04:19 Why Validation Lags 07:07 Validation Best Practices 09:44 Persuasive AI Pitfalls 10:47 Who Owns Validation 13:00 Hype Versus Value 14:32 High Value Use Cases 16:46 Upskilling The Team 20:24 From Research To Advice 21:50 Skills For The Shift 24:21 Pollster Mindset Advice 26:15 Proving Business Impact 26:51 Closing And Subscribe Explore more episodes and resources → https://www.greenbook.org/podcast-network Learn more about MRII → https://mrii.org/ | |||
| Beyond the Hype: Making AI Work in Insights with Pankaj Chopra | 02 Jul 2026 | 00:33:59 | |
Most AI projects fail when teams treat AI like a plug-in tool instead of a fully integrated system embedded in real workflows. In this episode, Nick Graham, Founder of Vertemis, speaks with Pankaj Chopra, VP & head of Data, Analytics & AI at Edgewell Personal Care, about the biggest myths in AI for insights and why pilots often never scale. They unpack what it takes to move from ad hoc experimentation to measurable business impact, including starting with clear business questions, building a robust proof of concept tied to ROI, making smart build-versus-buy tech decisions, and assembling the right mix of talent to support governance and translation. Pankaj also explains why adoption is the real marker of success and how insights teams can stay valuable through technical fluency, curiosity, and stronger storytelling. 00:00 Why AI Tools Fail 00:20 Podcast Intro and Guest 02:48 AI Myths in Insights 06:44 Tools vs Systems 09:53 Roadmaps and Value Chain 13:38 From Pilots to Scale 14:50 Three Enablers to Scale 21:54 AI as Teammate 24:47 Future Skills for Insights 30:21 Closing Takeaways Insights & Innovators Podcast from MRII | Hosted by The Greenbook Podcast Network Explore more episodes and resources → https://www.greenbook.org/podcast-network Learn more about MRII → https://mrii.org/ | |||
| How Can Insights Agencies Grow and Become Indispensable with Paul Griffiths | 25 Jun 2026 | 00:28:45 | |
“If we can’t demonstrate our value, we may not deserve to exist.” Paul Griffiths, Founder, Client Advocates, joins host Nick Graham, Founder, Vertemis, to unpack what insights agencies must do to grow in a disrupted market. They discuss why agencies often sell process over commercial outcomes, and how competitors like consultancies win by linking research to decision confidence and business impact. Paul argues the biggest growth opportunity is in the gaps between projects through consistent, value-driven communication, stakeholder mapping, and better packaging of insights (exec summaries, short videos, quarterly syntheses). He outlines making everyone accountable for relationship building via account activation, being less bashful about proactive outreach, using AI to test hypotheses about client pressures, and developing “what, so what, now what” storytelling that drives action. 00:00 Stakeholders First Mindset 00:26 Podcast Intro and Guest 01:45 Why Value Matters Now 02:57 Process vs Commercial Impact 05:18 Grow by Deepening Clients 07:55 Account Activation for All 10:13 Be Bold in Outreach 11:48 From Supplier to Partner 14:17 Personal Rapport Skills 16:31 AI for Proactive Ideas 18:22 Build Brand Salience 20:46 Tell Better Insight Stories 22:42 Leadership Advice and Wrap Insights & Innovators Podcast from MRII | Hosted by The Greenbook Podcast Network Explore more episodes and resources → https://www.greenbook.org/podcast-network Learn more about MRII → https://mrii.org/ | |||
| How Biases and Blindspots Block Great Marketing with Roger Jackson & Dr. Tim Holmes | 11 Jun 2026 | 00:40:26 | |
Some of the biggest barriers to great marketing aren’t in consumers’ minds, but in marketers’ own blind spots and biases. In this episode, Nick Graham, Founder, Vertemis, speaks with Roger Jackson, CEO, Shopper Intelligence and Dr. Tim Holmes, Neuroscientist, Researcher, and Author, about their book The Nursery Rhyme Conundrum and why we routinely overestimate how clearly we communicate. They explore why teams default to safe, forgettable work, how “being nice” and groupthink weaken feedback, and why leaders should separate the idea from the person to protect risk-taking. The conversation also looks at how AI can amplify authority bias, shrink the client–agency challenge gap, and even create biased “artificial participants,” making human judgment and evidence-driven insights roles more critical. 00:00 Separate Ideas From People 00:33 Podcast Intro And Guests 02:36 Why Marketers Misjudge Themselves 06:31 Nursery Rhyme Conundrum Explained 10:13 Feedback Loops And Being Nice 16:42 Risk Aversion Makes Marketing Forgettable 19:50 Insights Role Evidence And Groupthink 25:01 AI Authority Bias And Bubble Risks 32:02 Advice For Next Gen Insights Leaders 37:12 Closing Takeaways And Outro Insights & Innovators Podcast from MRII | Hosted by The Greenbook Podcast Network Explore more episodes and resources → https://www.greenbook.org/podcast-network Learn more about MRII → https://mrii.org/ | |||
| How to Manage Culture with Tara Marotti | 04 Jun 2026 | 00:27:11 | |
Culture won’t move at the speed of strategy, so leaders have to back up the message with consistent actions. In this episode, Jon Last, President, Sports and Leisure Research Group, talks with Tara Marotti, President & CEO, Burke Inc., about leading a 95-year legacy organization through rapid change as it evolves into a global, data-driven consultancy. Tara shares how AI, client budget pressure, and faster decision cycles are reshaping the insights industry, and why leadership alignment and a steady communication cadence matter. They discuss transparency and the “why” behind change, creating psychological safety, and leaning into tough conversations. Tara also covers hybrid culture-building, training teams to experiment with AI, and how employee ownership influences trust, stability, and long-term transformation. 00:00 Consistency Through Communication 00:15 Podcast Welcome and Theme 01:02 Meet Tara and the Challenge 01:42 Industry Shifts and AI Pressure 02:49 Holding Vision and Priorities 04:02 Legacy Meets Innovation 04:50 One Voice Leadership 06:14 Team Alignment Tactics 09:21 Cadence and Transparency 12:36 Authenticity and Explaining Why 14:29 Bringing People Along Daily 16:03 AI Training and Employee Agency 17:24 Reading the Room on Change 19:36 Culture in a Hybrid World 20:55 Intentional Culture and Values 22:27 ESOP Ownership and Transformation 24:20 Closing Advice for Leaders 25:46 Wrap Up and Subscribe Insights & Innovators Podcast from MRII | Hosted by The Greenbook Podcast Network Explore more episodes and resources → https://www.greenbook.org/podcast-network Learn more about MRII → https://mrii.org/ | |||
| Burning Bright Without Burning Out with Jing Mertoglu | 28 May 2026 | 00:32:19 | |
Energy is “oxygen for leadership,” and it’s a choice you make in every interaction. Jing Mertoglu, Global VP Insights and Analytics, Suntory Global Spirits, joins host Nick Graham, Founder, Vertemis, to talk about burning bright without burning out. They explore heliotropic leadership and why teams naturally gravitate toward leaders who bring light rather than drain it, even during tough conversations. Jing shares practical ways to deliver difficult feedback with empathy and preparation, build trust and psychological safety, and protect your energy through boundaries, perspective, and self-kindness. They also discuss using passion points to guide career decisions, staying honest about what motivates you, and feeding curiosity through thought leaders, books, and podcasts while keeping a healthy life outside of work. 00:00 Energy Beyond Work 00:25 Podcast Intro Burnout Theme 01:06 Meet Jing Urtulu 02:06 Energy Is Leadership Oxygen 04:21 Heliotropic Leadership Light 08:40 Kind Yet Accountable 09:37 Difficult Feedback With Empathy 12:41 Protecting And Resetting Energy 17:28 Passion As Career Filter 22:00 Learning Curiosity Sources 25:17 Advice For Emerging Leaders 28:39 Closing Takeaways And Wrap Insights & Innovators Podcast from MRII | Hosted by The Greenbook Podcast Network Explore more episodes and resources → https://www.greenbook.org/podcast-network Learn more about MRII → https://mrii.org/ | |||
| The New Research Architecture with Carol Haney | 14 May 2026 | 00:31:15 | |
“Don’t let AI make you stupid” is the warning at the center of this conversation about how research is changing. Carol Haney, Head of Data Science, Statistics & Research at Qualtrics, joins host Niels Schillewaert, Head of Research at Conveo.ai, to discuss whether declining survey response rates signal a temporary dip or a structural shift in market research and CX. They cover practical survey fundamentals (shorter surveys, fewer “kitchen sink” questions, and consistent follow-up on open ends), the rise of ambient listening from call and chat transcripts, and how organizations are blending surveys, social data, and AI into composite metrics. Carol also explains how AI can speed questionnaire design, fielding, and analytics while still requiring strong methodology and critical thinking. 00:00 Stats Meets Agentic AI 00:18 Podcast Intro and Big Question 02:55 Are Surveys Still Relevant 06:29 Fixing Survey Fundamentals 08:15 How Companies Are Adapting 10:28 Business Impact and ROI 14:14 Ambient Listening Explained 16:23 Composite Metrics and Indexing 18:55 Researcher Skills in the AI Era 22:00 Using AI Without Losing Rigor 26:35 Future of Insights Teams 27:55 Key Takeaways and Closing Insights & Innovators Podcast from MRII | Hosted by The Greenbook Podcast Network Explore more episodes and resources → https://www.greenbook.org/podcast-network Learn more about MRII → https://mrii.org/ | |||
| How To Turn Insights Into Real Business Impact with Elizabeth Oates | 07 May 2026 | 00:32:09 | |
If your insights are only “interesting,” they can easily get ignored, so start with the business choice you’re trying to influence. In this episode, Nick Graham, Founder, Vertemis, talks with Elizabeth Oates, VP Consumer Insights, Molson Coors Beverage Company, about turning research into action and building insights functions that drive decisions. Elizabeth shares the moment that led her to write More Than Just Interesting and explains how to reframe requests by asking: what action is being considered, why it isn’t happening yet, and what success looks like. They discuss measuring impact by whether insights has a seat at key decision tables, planning ahead for business cycles, and strengthening communication and partnership skills. Elizabeth also frames AI as an incremental way to extend reach when time and budget are constrained. 00:00 Why Communication Matters 00:26 Podcast Welcome and Guest Intro 02:29 Why She Wrote the Book 05:28 Never Be Interesting 06:41 From Insight to Action 08:25 Start With the Decision 13:37 Measuring Insights Impact 19:07 Proactive Partnership Skills 22:12 AI and the Real Threat 25:42 New Role at Molson Coors 27:10 Advice for Rising Leaders 28:11 Key Takeaways and Wrap Up Insights & Innovators Podcast from MRII | Hosted by The Greenbook Podcast Network Explore more episodes and resources → https://www.greenbook.org/podcast-network Learn more about MRII → https://mrii.org/ | |||
| How Insights Drive Disruption with Vineet Mehra | 30 Apr 2026 | 00:27:23 | |
“Today is the worst AI we’ll ever have,” and that shift is rewriting what insights teams must deliver. In this episode, Vineet Mehra, Chief Growth & Marketing Officer, Chime, joins host Nick Graham, Founder, Vertemis, to discuss what the C-suite values most from insights: not reporting, but synthesis that connects product value to real human needs. Vineet shares how Chime used segmentation, ethnographic research, and jobs-to-be-done to build product-market fit and a brand platform, including a pivotal shift from “financial peace of mind” to progress and ambition. They also cover why a cross-industry career builds transferable advantage, and how AI, synthetic research, and automation will speed up analytics while raising expectations for strategic recommendations. 00:16 Podcast Welcome 01:31 Golden Age Marketing 04:01 Real Value of Insights 06:55 How Chime Disrupts 09:20 Feels Like Progress 10:45 Mission Shift Nugget 13:59 Career Jungle Gym 19:13 AI Disrupts Insights 24:51 Wrap Up and Thanks Insights & Innovators Podcast from MRII | Hosted by The Greenbook Podcast Network Explore more episodes and resources → https://www.greenbook.org/podcast-network Learn more about MRII → https://mrii.org/ | |||
| How to Build the Insight Edge with Vivek Banerji | 16 Apr 2026 | 00:34:55 | |
More information doesn’t automatically lead to better insights, and the relationship between data and insight is nonlinear. Vivek Banerji, Author & Founder, Insight Dojo, joins host Niels Schillewaert, Head of Research, Conveo.ai, to unpack why organizations often conflate insight with information and stay “data rich but insights poor.” They discuss what leaders and insights teams miss most often: clearly defining the real problem, acknowledging uncertainty, and avoiding the trap of confirming leadership hypotheses. Vivek shares a case where ethnographic work with doctors overturned a plausible assumption and helped drive a 40% sales increase through a clearer mechanism story. The conversation also explores the “pragmatic polymath” mindset, micro-mastery for skill building, and how AI works best when paired with real-world experience, judgment, and human-centered thinking. 00:00 Polymathic Teaser 00:20 Podcast Welcome 01:26 Data Rich Insights Poor 03:09 Insight vs Information 05:07 Building the Insight Edge 08:35 Has Insight Improved 10:52 What Counts as Insight 12:28 Ethnography Case Study 19:08 Pragmatic Polymath 23:46 Cultivating Polymath Skills 27:11 AI and Human Judgment 29:53 Career Habits for Insight 31:49 Wrap Up and Subscribe Insights & Innovators Podcast from MRII | Hosted by The Greenbook Podcast Network Explore more episodes and resources → https://www.greenbook.org/podcast-network Learn more about MRII → https://mrii.org/ | |||
| Stop Shipping Decks, Start Shipping Decisions with Oksana Sobol | 09 Apr 2026 | 00:43:58 | |
What we deliver isn’t insights or models, it’s growth ideas and better business decisions. Oksana Sobol, Vice President, Insights and Decision Intelligence, The Clorox Company, joins host Nick Graham, Founder, Vertemis, to explain how expectations for insights and analytics are shifting as organizations become faster, flatter, and more AI-enabled. They discuss moving from a “function” to an always-on capability embedded across the business, reallocating effort toward problem shaping and activation, and reframing outputs from 20-page decks to decision-focused narratives. Oksana shares how Clorox is upskilling teams and business partners, dynamically deploying resources, and democratizing consumer knowledge with gen AI tools. They also cover the skills that matter most now: data fluency, understanding and predicting human behavior, and stronger influencing to drive outcomes. 00:00 Growth Ideas and Decisions 00:13 Podcast Intro and Guest 02:00 Why Insights Must Evolve 05:53 From Function to Capability 08:17 Clorox Transformation Playbook 11:38 Stop Shipping Decks 15:19 Problem Shaping and Activation 18:23 Democratizing Consumer Knowledge 22:06 Skills for Modern Insights 27:55 How Teams Upskill 30:25 AI and the Human Role 34:22 Career Advice and T-Shapes 39:01 Optimism and Wrap-Up Insights & Innovators Podcast from MRII | Hosted by The Greenbook Podcast Network Explore more episodes and resources → https://www.greenbook.org/podcast-network Learn more about MRII → https://mrii.org/ | |||
| Cultivating Relationships vs. Selling Research Projects with Eileen Campbell | 02 Apr 2026 | 00:33:57 | |
If you have perfect data but politics still block action, your job is to help overcome those forces, not just point to the dataset. Eileen Campbell, Founder of Womintuition, joins host Jon Last, President of Sports and Leisure Research Group, to discuss why the insights industry is shifting from selling one-off projects toward becoming ongoing decision partners. They cover market bifurcation between DIY platforms and high-value relationships, breaking down silos to deliver horizontal, cross-category context, and hiring for curiosity and creativity. The conversation explores how AI can mine organizational knowledge while humans add judgment, pattern recognition, and the ability to challenge internal biases. They also address pricing beyond time-and-materials, making insights more visible through design thinking and storytelling, and a case example of research elevating the value of IMAX messaging for studios. 00:00 Data Meets Politics 00:14 Show Intro and Guest 01:33 Projects to Partners 04:06 Why Change Is Hard 05:46 Decision Partner Model 07:27 Hiring for Curiosity 09:15 DIY Research Pressure 12:03 AI Plus Human Insight 15:31 New Capabilities and Pricing 19:24 Pattern Recognition Edge 25:17 Client Side Leadership Tips 28:11 CMO Story IMAX Impact 31:04 Key Takeaways and Wrap Insights & Innovators Podcast from MRII | Hosted by The Greenbook Podcast Network Explore more episodes and resources → https://www.greenbook.org/podcast-network Learn more about MRII → https://mrii.org/ | |||
| How Gen AI is Revolutionizing Market Research with Stefano Puntoni | 19 Mar 2026 | 00:42:41 | |
How Gen AI is Revolutionizing Market Research with Stefano Puntoni GenAI should not just help market research teams do today’s work faster, but enable “better things,” including work they are not doing at all. Stefano Puntoni, Co-Director, Wharton Human-AI Research, The Wharton School, joins host Nick Graham, Founder, Vertemis, to reframe GenAI’s impact from productivity to effectiveness, discussing just-in-time insights, synthetic data as an alternative to “no data,” and reaching hard-to-sample or restricted audiences. They unpack misconceptions and identity threat, argue for hybrid approaches combining human and synthetic inputs, and distinguish synthetic personas from true digital twins built from data on real individuals. The conversation also covers where LLMs may excel (belief estimation) versus struggle (context-driven experimental responses), how leaders can map use cases across the research workflow, and why accessible coding agents may accelerate experimentation. 00:00 Beyond Efficiency 00:20 Podcast Welcome 01:38 Reframing Gen AI Value 03:10 New Research Frontiers 08:43 Better Things Not Faster 09:55 Synthetic Data Basics 10:45 Misconceptions And Threats 15:47 When To Trust Synthetic 21:22 Digital Twins Explained 24:23 Can AI Model Humans 31:57 What Leaders Should Do 36:12 Staying Sane And Ahead 38:07 Future Developments 39:20 Key Takeaways Outro Insights & Innovators Podcast from MRII | Hosted by The Greenbook Podcast Network Explore more episodes and resources → https://www.greenbook.org/podcast-network Learn more about MRII → https://mrii.org/ | |||
| How to Practice Authentic, Multicultural Research with Kai Fuentes | 12 Mar 2026 | 00:29:05 | |
“The first mistake people make is not hiring the people who look like who you’re trying to talk to.” In this episode, Kai Fuentes, President & CEO, Ebony Marketing Systems, joins host Zontziry “Z” Johnson, Founder, MRXplorer, to unpack what culturally aligned research really requires. They discuss why moderator–respondent alignment can unlock deeper insights, when it matters most (like hair, food, and lifestyle), and how nuance shows up as early as recruiting and screening across subgroups within broad demographics. Kai shares how Ebony builds cultural nuance into analysis, why speed expectations are changing, and how relationship-building and sharing findings back can strengthen trust with communities. They also explore training teams for diverse learning styles and lessons from Kai’s journey as a founder. 00:00 Biggest Cultural Mistake 00:22 Meet The Host And Guest 01:28 Haircare Case Study 05:57 Recruiting And Segments 10:34 Cultural Nuance In Analysis 12:35 Building Community Trust 15:19 Training For Learning Styles 20:11 Founder Lessons And Pivoting 26:28 Wrap Up And Thanks Insights & Innovators Podcast from MRII | Hosted by The Greenbook Podcast Network Explore more episodes and resources → https://www.greenbook.org/podcast-network Learn more about MRII → https://mrii.org/ | |||
| How Can Insights Partner Better with Data and Analytics with Michelle Gansle | 05 Mar 2026 | 00:37:42 | |
If insights teams don’t become best buddies with data science and AI, they risk getting sidelined. In this episode, host Nick Graham, Founder of Vertemis, is joined by Michelle Gansle, former Chief Data & Analytics Officer, McDonald’s, to talk about why insights needs to partner better with data and analytics instead of competing for control, budget, or credit. They discuss how big data created silos, why teams still rarely collaborate without being forced to, and how bringing consumer insights, business insights, and data science together early can create “one plus one equals three” outcomes. They explore practical ways to build bridges, from “day in the life” sharing to cross-conference learning, and how AI can support critical thinking, storytelling, and stakeholder-ready recommendations. 00:00 Big Data Shockwave 00:23 Meet the Host and Guest 02:10 Is Insights Losing Ground 02:48 Why Teams Compete 07:19 AI as Common Cause 10:08 Collaboration That Works 13:42 Reframing Insights Role 17:44 AI Tools and Hacks 25:11 Future Skills for Leaders 28:30 Practical Bridge Building 32:35 Advice for Next Gen 35:06 Wrap Up and Subscribe Insights & Innovators Podcast from MRII | Hosted by The Greenbook Podcast Network Explore more episodes and resources → https://www.greenbook.org/podcast-network Learn more about MRII → https://mrii.org/ | |||
| The Evolving Role of Insights in Business with Pavi Gupta | 19 Feb 2026 | 00:34:37 | |
Join us as Pavi Gupta, former VP of Insights & Analytics at Chobani, shares his extensive experience in the insights industry with host Stan Sthanunathan, CEO of i-Genie.AI. In this episode, they delve into the evolving role of insights in business, the importance of balancing technological innovation with domain expertise, and the critical difference between collaboration and consensus. Pavi also discusses the importance of curiosity, continuous learning, and the potential and pitfalls of AI in the market research field. Tune in to gain valuable perspectives on driving business impact through insightful leadership. 00:00 Introduction and Tech Collaboration 00:36 Welcome to the Podcast 01:00 Guest Introduction: Pavi Gupta 02:05 Pavi's Career Journey 06:09 The State of the Insights Industry 08:32 Balancing Perfection and Progress 12:44 AI's Role in the Future of Insights 19:45 Leadership and Influence in Insights 29:10 Advice for Newcomers in the AI Era 32:26 Conclusion and Final Thoughts Insights & Innovators Podcast from MRII | Hosted by The Greenbook Podcast Network Explore more episodes and resources → https://www.greenbook.org/podcast-network Learn more about MRII → https://mrii.org/ | |||
| Driving Decision Making and Impact at Scale with Kalindi Mehta | 12 Feb 2026 | 00:34:11 | |
Empowering consumer centricity across all levels is critical in today's rapidly evolving business environment. Join Kalindi Mehta, Global VP, Head of Insights, The Estée Lauder Companies, as she sits down with host Jon Last, President of the Sports and Leisure Research Group, to discuss strategies for embedding consumer insights into decision-making processes. This episode dives deep into the significance of democratizing consumer-centric decisions, leveraging AI and technology, and fostering a culture of shared ownership within organizations. Learn how to navigate the complexities of influencing decisions without formal authority and ensuring insights translate to tangible business results. 00:00 Introduction to Business Language and Insights 00:24 Welcome to the Podcast 00:43 Guest Introduction: Kalindi Mehta 01:24 Driving Decision Making and Impact at Scale 02:30 The Evolution of Consumer-Centric Decisions 03:30 Empowering Decision Makers with Consumer Insights 06:16 Building Decision-Backed Systems 09:20 Influencing Decisions at Scale 15:15 The Role of Technology and AI 17:27 Defining Success in Insights 18:46 Organizational Structure and Insights 21:28 Cultural Shifts for Consumer-Centricity 22:49 Influencing Without Formal Authority 24:09 Aligning Teams Across Markets 25:48 Advice for Insights Professionals 28:56 Advice for Agencies and Partners 30:23 Conclusion and Key Takeaways | |||
| Unpacking Synthetic Data and Digital Twins with Koen Pauwels | 05 Feb 2026 | 00:33:37 | |
In this episode, we dive into the fascinating world of synthetic data and digital twins in marketing research. Host Niels Schillewaert of Conveo.ai is joined by Koen Pauwels, Associate Dean of Research at Northeastern University, who shares key insights from his recent conference at Columbia University. Learn about the practical applications of AI-generated data, why senior executives might over-rely on AI, and how synthetic data should augment human insights rather than replace them. Tune in to explore the benefits, pitfalls, and the future of synthetic data in marketing. 00:00 Introduction: Overreliance on AI by Senior Executives 00:33 Welcome to Tori's Insights and Innovators Podcast 00:47 Introducing Today's Topic and Guest 02:43 Understanding Synthetic Data and Digital Twins 04:58 Comparing Traditional and Modern Research Tools 06:41 Lessons from the Columbia University Conference 08:57 The Role of Human Insight in AI 11:52 Strategic Decision-Making with AI 18:57 Addressing Bias in Digital Twins 22:05 Combining AI with Human Input 25:41 Practical Implementation Framework 28:15 Future of Synthetic Data in Marketing 30:14 Final Thoughts and Advice Insights & Innovators Podcast from MRII | Hosted by The Greenbook Podcast Network Explore more episodes and resources → https://www.greenbook.org/podcast-network Learn more about MRII → https://mrii.org/ | |||
| Standing Out In the Age of AI Sameness with Tina Tonielli | 22 Jan 2026 | 00:30:45 | |
Generative AI requires human direction to excel, argues our guest, Tina Tonielli, former US & NA Lead, Consumer & Business Insights, Haleon. Join host Niels Schillewaert, Head of Research at Conveo.ai, as they delve into the concept of 'AI Sameness' and explore how insights professionals can maintain their creative edge in an era dominated by efficiency. Discover why Tina believes the real value of AI lies in augmenting human abilities rather than replacing them. Gain insights into the importance of critical thinking, creativity, and maintaining a growth mindset in leveraging AI for impactful business results. 00:00 Introduction to AI and Efficiency 00:26 Welcome to the Podcast 00:39 Understanding AI Sameness 01:46 Generative AI in Business Insights 03:31 Efficiency vs. Effectiveness in AI 06:02 Driving Business Impact with Insights 09:40 Generative AI as a Research Assistant 13:49 Optimism for AI in Insights 17:42 Advice for Insights Professionals 27:19 Final Thoughts and Conclusion Insights & Innovators Podcast from MRII | Hosted by The Greenbook Podcast Network Explore more episodes and resources → https://www.greenbook.org/podcast-network Learn more about MRII → https://mrii.org/ | |||
| From Insights to Action: Delivering for the C-Suite with James Cummings | 15 Jan 2026 | 00:26:22 | |
Join us in this episode of Insights and Innovators as James Cummings, SVP, Global Head of Consumer & Business Intelligence at Kenvue, delves into the evolving role of AI in market research. Cummings discusses the critical transformation needed for insights functions to remain pivotal in business decisions and highlights the importance of balancing data with human empathy. Dissecting the notion that AI can sometimes be misleading, he advocates for human-centric decision-making to maintain a competitive edge. Gain invaluable perspectives on navigating the changing landscape of consumer insights, the influence of AI, and the importance of human touch in analytics. 00:00 Introduction to AI Driven Foresight 00:28 Welcome to Insights and Innovators Podcast 00:49 Introducing Today's Topic and Guest 01:58 Big Changes in the World of Insights 04:36 Threats and Opportunities in Insights 06:17 The Role of AI in Insights 12:38 Leadership and Influencing Skills 18:38 Advice for Agency Partners 20:48 Future of Insights 23:40 Conclusion and Closing Remarks Insights & Innovators Podcast from MRII | Hosted by The Greenbook Podcast Network Explore more episodes and resources → https://www.greenbook.org/podcast-network Learn more about MRII → https://mrii.org/ | |||
| Bridging the Impact Gap with the Agency-Brand Partnership with Nick Graham | 08 Jan 2026 | 00:34:08 | |
When insights partnerships fall short, what can be done? Join Nick Graham, Founder of Vertemis and former global insights leader at Mondelez and PepsiCo, as he discusses the challenges and solutions in the world of market research and insights partnerships. In this episode of MRII’s Insights and Innovators podcast, Nick reveals where the disconnect happens between agencies and clients, shares real-life examples, and offers a strategic approach to evolving the industry. Learn what both sides need to do differently to drive impactful business growth and how to better leverage technology in research. 00:00 Introduction and Welcome 00:54 Meet Nick Graham: Insights Leader 01:29 Challenges in Insights Partnerships 02:11 Nick's Perspective on Insights Impact 05:29 Real-Life Examples of Insights Failures 09:48 Redesigning Brand-Agency Relationships 14:57 Client-Side Responsibilities 19:39 From Insights to Strategy 26:07 Advice for Future Insights Leaders 31:40 Conclusion and Farewell Insights & Innovators Podcast from MRII | Hosted by The Greenbook Podcast Network Explore more episodes and resources → https://www.greenbook.org/podcast-network Learn more about MRII → https://mrii.org/ | |||
| AI-Powered Teams: The Future of Organizational Strategy in Insights with Simon Glass | 18 Dec 2025 | 00:24:19 | |
Success hinges on finding the right balance between humans and AI. In this episode of MRII's Insights and Innovators podcast, host Z Johnson is joined by Simon Glass, CEO of Discuss. Together, they delve into the impact of AI on the workplace, examining how it redefines roles, the importance of critical thinking, and effective change management strategies. With AI automating various tasks, discover how organizational dynamics and leadership must evolve to prepare and empower employees in this new hybrid environment. 00:00 Introduction: Balancing Human and AI in the Workplace 00:39 Podcast Introduction and Guest Introduction 01:40 Transforming Teams with AI: A Leader's Perspective 03:33 AI's Impact on Job Roles and Skills 05:49 Critical Thinking: The Key to Thriving with AI 09:19 Change Management in the Age of AI 13:21 Balancing AI and Human Roles 19:05 Advice for Leaders and Employees on AI Integration 21:54 Conclusion and Final Thoughts Insights & Innovators Podcast from MRII | Hosted by The Greenbook Podcast Network Explore more episodes and resources → https://www.greenbook.org/podcast-network Learn more about MRII → https://mrii.org/ | |||
| How Research Leaders Start Over with Stan Sthanunathan | 11 Dec 2025 | 00:31:29 | |
“AI helps you understand what keeps people awake at night without human bias.” In this episode of MRII's Insights and Innovators podcast, host Niels Schillewaert, Head of Research at Conveo.ai, speaks with Stan Sthanunathan, CEO of i-Genie.AI. Stan shares his journey from corporate roles at Unilever and Coca-Cola to co-founding his AI-driven insights company. The discussion covers reinventing oneself, the evolving role of AI in the insights industry, and valuable advice for early to mid-career professionals and leaders on leveraging AI while maintaining human-centricity. Tune in for a candid conversation on the future of insights and leadership. 00:00 Introduction to the Podcast 00:47 Meet Stan Sthanunathan: A Career Overview 02:06 The Pivot to Entrepreneurship 03:34 Challenges of Starting a New Company 05:33 The Role of AI in Insights 10:27 AI's Impact and Limitations 21:45 Skills for Thriving in the AI Era 25:28 Advice for Leaders on AI Integration 28:01 Conclusion and Final Thoughts Insights & Innovators Podcast from MRII | Hosted by The Greenbook Podcast Network Explore more episodes and resources → https://www.greenbook.org/podcast-network Learn more about MRII → https://mrii.org/ | |||
| From Turbulence to Trust: Managing Resistance in Insights Projects with Brianna Sylver | 04 Dec 2025 | 00:26:44 | |
“Stop trying to pretend that everything is smooth.” In this episode of Insights and Innovators, host Jon Last sits down with Brianna Sylver, President of Sylver Consulting and author of 'Leading Through Free Fall'. They discuss how researchers and innovators can navigate project turbulence, reframe resistance, and create safe landings for their ideas. Brianna delves into understanding emotional intelligence, creating actionable insights, and maintaining stakeholder engagement from concept to implementation. Tune in as they explore practical tools and strategies to manage change and drive innovation in the ever-evolving landscape of market research. 00:00 Introduction to Resistance in Projects 00:18 Welcome to Insights and Innovators Podcast 00:32 Interview with Brianna Sylver 01:07 Understanding Turbulence and Resistance 02:18 The Grief Curve and Project Resistance 03:54 Framework for Innovation: Suiting Up, Free Fall, and Safe Landing 04:11 Suiting Up: Preparing for Project Success 07:24 Navigating Resistance: Embracing Free Fall 08:39 Real-World Examples and Practical Tools 17:59 Safe Landing: Ensuring Implementation Success 22:59 Future of Innovation and Emotional Intelligence 24:33 Conclusion and Free Gift for Listeners Insights & Innovators Podcast from MRII | Hosted by The Greenbook Podcast NetworkExplore more episodes and resources → https://www.greenbook.org/podcast-network Learn more about MRII → https://mrii.org/ | |||
| How Research Drives Innovation at Robinhood with Celeste Ridlen | 20 Nov 2025 | 00:23:04 | |
Discover how Robinhood's research team navigates the rapidly changing financial landscape to democratize finance for all. In this episode of MRII's Insights and Innovators podcast, Katie Gross speaks with Celeste Ridlen, Head of Research at Robinhood. They discuss the crucial role of research in shaping Robinhood's product and marketing strategies, the evolving responsibilities of insights leaders, and how Robinhood leverages AI to enhance research efficacy. Learn about the unique challenges faced by a high-growth fintech company and the strategies used to stay agile and customer-focused. 00:00 Introduction to Insights and Innovators Podcast 00:28 Meet Celeste Ridlen: Head of Research at Robinhood 01:08 The Role of Research in Robinhood's Mission 03:31 Impact of Insights on Product and Marketing 05:05 Ensuring Research is Acted Upon 07:10 Executive Expectations and Demonstrating Value 10:11 Staying Agile in Research Approaches 12:20 Leveraging AI in Research 15:53 Essential Skills for Modern Researchers 19:12 Challenges in Data Accuracy 20:55 Conclusion and Final Thoughts Insights & Innovators Podcast from MRII | Hosted by The Greenbook Podcast NetworkExplore more episodes and resources → https://www.greenbook.org/podcast-network Learn more about MRII → https://mrii.org/ | |||
| Data to Drama: Telling a Great Story with J. Walker Smith (Part 2) | 13 Nov 2025 | 00:23:00 | |
Senior leaders don't want the data, they want the answer. In this episode of 'Insights and Innovators' hosted by Zontziry “Z” Johnson, Founder of MRXplorer, J. Walker Smith, Chief Knowledge Officer at Kantar, discusses the vital importance of presentation delivery. He shares how to effectively connect data with people, tackle common delivery mistakes, and why eye contact and hand movements matter. Smith also covers strategies for ending presentations strongly, handling Q&A sessions, and the importance of practice and preparation. Chapters 00:00 Introduction: The Importance of Delivery in Presentations 00:17 Welcome to MI Eyes Podcast 00:30 Data to Drama: Part Two with Kantar's Jay Walker Smith 01:05 The Significance of Delivery Over Data 03:01 Common Presentation Mistakes 04:32 Rapid Fire Tips for Effective Presentations 08:20 The Power of Ending Strong 13:06 Handling Q&A Sessions 18:39 Final Thoughts and Practical Advice 21:28 Closing Remarks and Thank You 22:55 Writing a Letter to the Next Generation 27:29 Guiding Principles: Passion and Bravery 28:49 Conclusion and Final Thoughts Insights & Innovators Podcast from MRII | Hosted by The Greenbook Podcast Network Explore more episodes and resources → https://www.greenbook.org/podcast-network Learn more about MRII → https://mrii.org/ | |||
| Data to Drama: Creating a Great Story with J. Walker Smith (Part 1) | 06 Nov 2025 | 00:31:01 | |
Want your audience to remember your big idea? Join Zontziry 'Z' Johnson as she speaks with J. Walker Smith, Chief Knowledge Officer at Kantar, on the 'Insights and Innovators' podcast. Smith shares his expertise on the art and science of storytelling with data, including why many research presentations are forgettable and how to ensure your key point sticks. Get tips on creating impactful headlines, structuring your story, and understanding the importance of focusing on one central idea to make your presentations truly memorable.Chapters 00:00 Introduction and Welcome 00:35 Meet J. Walker Smith 01:17 The Art of Storytelling with Data 04:32 Engaging Different Audiences 12:56 Crafting Memorable Headlines 16:35 Structuring Your Presentation 22:04 The Perfect One-Slide Presentation 26:02 Conclusion and Farewell Insights & Innovators Podcast from MRII | Hosted by The Greenbook Podcast Network Explore more episodes and resources → https://www.greenbook.org/podcast-network Learn more about MRII → https://mrii.org/ | |||
| The Case Against Paying Research Respondents with John Dick | 15 Oct 2025 | 00:26:59 | |
Discover why John Dick, Founder and CEO of CivicScience, believes that paying survey respondents introduces bias and why shorter surveys offer better data. In this episode of Insights and Innovators by MRII, host Jon Last explores CivicScience's innovative micro-survey method that scales to over a million responses daily without financial incentives. Learn about the evolution of syndicated data, the impact of AI, and the importance of storytelling in market research. This session is a must-listen for anyone interested in the future of market research and insights. 00:00 Introduction to Market Research Trends 00:13 Welcome and Episode Overview 00:26 Guest Introduction: John Dick of CivicScience 00:37 The Problem with Traditional Surveys 00:56 Civic Science's Innovative Approach 01:39 Engaging Respondents Without Incentives 01:59 The Importance of Short Surveys 04:56 Scaling Data Collection 07:24 Ensuring Data Representativeness 10:24 Comparing Traditional and New Methods 12:38 Challenges in Convincing Clients 15:34 Efficiency and Profitability of New Methods 17:35 The Role of AI in Market Research 21:39 Skills for Success in Market Research 25:35 Conclusion and Final Thoughts | |||
| Beyond Insights: Shaping Business Decisions and Strategy with Vijay Raj | 09 Oct 2025 | 00:34:44 | |
Discover what separates a 'wow' insight from a great insight, and why commercial acumen is key. Join Stan Sthanunathan, CEO of i-Genie.AI, as he chats with Vijay Raj, EVP of Consumer and Market Insights at Unilever. Learn how insights can drive business decisions at the C-suite level, shape your career, and transform the trajectory of a brand. Vijay shares valuable perspectives on the future of the insights industry, the role of AI, and essential advice for aspiring insights professionals. 00:00 Introduction to Wow Insights 00:13 Welcome to the Podcast 00:57 Meet Our Guest: Vijay Raj 02:08 Vijay's Career Journey 03:40 The Pyramid of Insights 06:31 Leadership and Influencing Skills 09:44 Advice for Aspiring Professionals 19:51 Opportunities and Challenges in Insights 20:47 The Role of Technology and AI 28:03 Future of Insights Functions 30:26 Conclusion and Final Thoughts | |||
| An Inside Look at Walmart’s Insights Advantage with Mark Hardy | 02 Oct 2025 | 00:30:18 | |
Mark Hardy, Head of Walmart Data Ventures, joins Katie Gross, host of the Insights and Innovators Podcast, to discuss how Walmart leverages data to drive business decisions and create value. They explore the principles behind Walmart's data strategy, the role of AI in accelerating insights, and the unique aspects of their data integration. Mark shares his insights on innovation, team building, and what it takes to succeed in a fast-growing data business. Tune in to learn how Walmart is transforming retail with actionable insights and a customer-centric approach.
00:00 Introduction to the Fast-Paced Business World 00:15 Welcome to MRII's Insights and Innovators Podcast 00:37 Introducing Mark Hardy and Walmart Data Ventures 01:26 The Creation and Evolution of Walmart Data Ventures 03:41 Core Principles for Success at Walmart Data Ventures 06:40 Unique Market Differentiation of Walmart Data Ventures 12:00 Leveraging AI for Business Insights and Actions 19:37 Skills and Qualities for a High-Performing Insights Team 23:34 Leadership Lessons and Industry Trends 27:40 Conclusion and Final Thoughts | |||
| Lessons Learned: A Life in Insights with Stan Sthanunathan | 18 Sep 2025 | 00:31:12 | |
Navigating nothing to lose moments and beyond. Join us in this episode of MRII's Insights and Innovators podcast as Stan Sthanunathan, CEO of i-Genie.AI and former insights leader at Unilever and Coca-Cola, shares his invaluable experiences and lessons from his 40-year career in consumer insights. Hosted by Zontziry “Z” Johnson, Founder of MRXplorer, this episode delves into Stan's unique approaches to leveraging 'nothing to lose' moments, the importance of connecting the dots, and how storytelling can transform data into impactful business decisions. Stan also touches upon essential timeless skills and the role of passion in thriving within the insights function.
00:00 Introduction to Fact-Based Presentations 00:27 Welcome to Tori's Insights and Innovators Podcast 00:48 Introducing Stan Natan: A Storied Career 01:39 Capitalizing on 'Nothing to Lose' Moments 03:55 Mentorship and Impactful Guidance 05:26 Taking Pride in the Insights Function 07:11 Learning the Hard Way: Developing a Backbone 10:52 Defining Great Insights Work 12:15 The Power of Storytelling in Insights 15:31 Creating Impactful Insights Leaders 17:16 Timeless Skills for Insights Practitioners 19:21 Staying Relevant in a Fast-Paced Industry 22:55 Writing a Letter to the Next Generation 27:29 Guiding Principles: Passion and Bravery 28:49 Conclusion and Final Thoughts
| |||
| From Report Card to Growth Engine with Nancy Smith, Analytic Partners | 11 Sep 2025 | 00:26:05 | |
On this episode, Jon Last, President of Sports and Leisure Research Group, is joined by Nancy Smith, President & CEO of Analytic Partners. Dive into the evolution of analytics and how companies can make smarter, quicker decisions in a competitive landscape. Discover the concept of 'commercial analytics', the impact of rapid technological advancements, and how to effectively apply data in today's business environment. Gain insights into the future of analytics and valuable advice for those starting their career in this dynamic field.
00:00 Introduction to Insights and Innovators Podcast 00:35 Meet Nancy Smith: A Leader in Marketing Analytics 01:13 The Evolution of Analytics in Decision Making 03:39 Understanding Commercial Analytics 07:39 Challenges and Adoption in Analytics 15:11 Building a Successful Analytics Company 21:25 Future of Analytics and Career Advice 24:41 Conclusion and Farewell | |||
| Cracking the Code of Modern Media with Helen Katz, Publicis | 04 Sep 2025 | 00:19:29 | |
Unlock the secrets of the evolving media landscape! Join our host, Jon Last, President of Sports and Leisure Research Group, and his guest, Helen Katz, EVP of Research at Publicis Media, as she delves into transformative changes in media and advertising. Discover how identity solutions and first-party data drive more effective targeting, understand the complexity of modern media planning and buying, and get insights into navigating a fragmented measurement landscape. Learn what skills are essential for today's media professionals and how AI is reshaping the industry. Tune in to this episode of MRII's Insights and Innovators podcast for these insights and more!
00:00 Introduction to Insights and Innovators Podcast 00:32 Meet Our Guest: Helen Katz 01:30 Transformations in Media and Advertising 03:36 Navigating the Measurement Landscape 05:57 Engagement Metrics and Cross-Platform Challenges 09:17 Skills for Modern Media Professionals 11:38 The Role of AI and Automation 13:13 Client-Provider Dynamics in Research 16:19 Future of Media Consumption: Gen Alpha 17:20 Conclusion and Farewell | |||
| The OG of Customer Lifetime Value: A Conversation with Wharton’s Pete Fader. | 21 Aug 2025 | 00:22:20 | |
Discover the transformative power of behavioral data and customer centricity in this episode of MRII's Insights and Innovators podcast, hosted by Jon Last, President of Sports and Leisure Research Group. Join a thought-provoking conversation with Pete Fader, a pioneer in customer lifetime value analytics and Professor of Marketing at The Wharton School. Explore what drives business impact, the integration of predictive analytics in decision-making, and the balance between technical skills and storytelling in the world of market research. Plus, learn how to ensure your data is clean and trustworthy. Tune in for insights you won't want to miss.
00:00 Introduction to MRII's Insights and Innovators Podcast 00:31 Meet Pete Fader: The OG of Customer Lifetime Value 02:08 The Evolution of Customer Data and Behavioral Analysis 03:54 Understanding Customer Centricity 05:58 The Role of Predictive Analytics in Modern Business 08:30 Bridging the Gap Between Insights and Action 10:22 Characteristics of Data-Savvy Organizations 12:46 Pete Fader's Entrepreneurial Journey 15:15 Ensuring Data Quality and Trustworthiness 17:57 Essential Skills for Future Insights Professionals 20:06 Conclusion and Final Thoughts | |||
| What the C-Suite Values in Insights with Wella’s Chris Chesebro | 13 Aug 2025 | 00:27:48 | |
Discover how insights and analytics shape decision-making at the C-suite level in this episode of MRII's Insights and Innovators podcast. Katie Gross, president of Suzy, hosts Chris Chesebro, Global Chief Digital Officer at Wella Company. They explore how data-driven strategies impact big-picture brand strategy and day-to-day operations in a fast-changing digital world. Learn about Wella's digital pillars, the balance between data and human intuition, and how insights can significantly influence business growth and consumer engagement. This episode is a must-listen for market research professionals aiming to make a strategic impact.
00:00 Introduction and Sponsor Message 00:34 Meet the Host and Guest 01:37 Role of Insights in Decision Making 01:59 Three Pillars of Digital at Wella 03:01 Data-Driven Decision Making 06:41 Real-World Examples of Insights Impact 11:25 Qualities of a Good Insights Professional 14:46 Delivering Insights Effectively 17:15 Conversational AI and Its Impact 20:24 Future of Insights and AI 23:33 Advice for Insights Professionals 25:41 Conclusion and Farewell | |||
| Betting on Disruption: How Two Industry Icons Are Backing the Next Generation of Research Tech with Tod Johnson and Karyn Schoenbart, Co-Founders and Managing Directors, Duo Partners Consulting | 06 Aug 2025 | 00:26:02 | |
How are industry icons like Tod Johnson and Karyn Schoenbart paving the way for the next generation of research tech? As Co-Founders of Duo Partners Consulting, they share their perspectives on innovation in the research space, the challenges of data quality and fraud, and the exciting developments they foresee. Discover the types of disruptive data companies they are investing in and the qualities they look for in successful ventures. Dive into their views on AI's role and the future trends set to shape market research. Join our host, Katie Gross, President of Suzy, as she unravels these critical insights.
00:00 Introduction to MRII's Insights and Innovators Podcast 00:36 Meet the Guests: Tod Johnson and Karyn Schoenbart 01:36 Duo Partners: Investing in Disruptive Tech 03:07 Evaluating and Supporting New Ventures 06:52 Examples of Disruptive Companies 12:48 Data Quality and Fraud in Market Research 18:15 Future Trends in Market Research and Data Analytics 21:47 Advice for Newcomers in the Industry 23:57 Conclusion and Final Thoughts | |||
| A Pragmatic Look at the Evolution of Insights Technology with Bryan Orme, Sawtooth Software | 25 Jul 2025 | 00:22:48 | |
Explore the transformation of market research techniques and the role of AI in the latest episode of MRII’s Insights and Innovators podcast. Join Jon Last, President of Sports and Leisure Research Group, as he talks with Bryan Orme, CEO of Sawtooth Software. Bryan shares his journey in data collection and analytics, the technological evolution in market research, and essential skills for future researchers. From the days of phone surveys to today's AI-enhanced methodologies, don't miss this engaging discussion on how technology is shaping the future of our industry.
00:00 Introduction and Sponsor Message 00:26 Meet Brian Orme: A Pioneer in Data Collection and Analytics 01:53 Brian Orme's Journey to Sawtooth Software 04:51 Evolution of Data Collection Methods 09:28 The Impact of AI on Market Research 13:02 Skills for Future Insights Professionals 16:50 Leadership and Work Culture in Modern Organizations 20:38 Conclusion and Farewell
| |||
| The Immutable Skills for Effective Insights Professionals with Ravi Parmeswar, Kastu Analytics | 16 Jul 2025 | 00:20:55 | |
Discover the steadfast skills and perspectives that make an insights professional truly effective with Ravi Parmaswar, President at Kastu Analytics, and host Jon Last, President at Sports and Leisure Research Group. In this episode, Ravi reflects on his varied career at global Fortune 100 organizations and shares key highlights, including the importance of taking career risks and fostering future-proofing strategies. Ravi delves into leadership evolution and offers advice for next-generation leaders, emphasizing continuous learning, taking risks, and cultivating people. They also explore global business dynamics and the future of the research profession in a data-driven world.
00:00 Introduction to Ravi Parmaswar 00:57 Key Skills for Insights Professionals 03:28 Career Highlights and 2 Percent Moments 05:13 Leadership and Continuous Learning 06:54 Future of Research and Insights 10:09 Cross-Cultural Interactions and Advice 12:57 Reflections and Advice to Younger Self 15:51 Looking Ahead: The Future of the Industry 18:02 Conclusion and Final Thoughts | |||
| Parallel Tracks: Why Brands and Agencies See Insights Differently with Steve Quirk, Quirk’s Media | 10 Jul 2025 | 00:24:12 | |
Is there a disconnect between research suppliers and clients in today's market research landscape? In this episode of MRII's Insights and Innovators podcast, Jon Last, President of Sports and Leisure Research Group, interviews Steve Quirk, President of Quirk’s Media. They discuss the challenges brands face with the proliferation of research platforms, the importance of articulating a clear value proposition, and the impact of private equity on the industry. Learn about the skills future market researchers will need and the potential for AI and other technologies to reshape the field. Click subscribe to never miss an episode and visit us at mrii.org for more market research insights.
00:00 Introduction and Sponsor Message 00:26 Meet the Guest: Steve Quirk 01:36 The Disconnect Between Buyers and Sellers of Insights 04:58 Challenges in the Market Research Industry 06:16 Impact of Private Equity on Market Research 09:00 The Role of ResTech and AI in Market Research 16:44 The Future of Market Research Skills 18:59 Predictions for the Next Decade in Market Research 22:55 Conclusion and Farewell | |||
| The Participant Economy: Your Front Row Seat to the Future of Research with Patrick Comer, Cint & Lucid | 26 Jun 2025 | 00:23:06 | |
Can synthetic audiences reshape market research? Find out as Katie Gross, President of Suzy, speaks with Patrick Comer, Group CEO at Cint & Founder at Lucid. They discuss the innovative shifts in the industry, including the rise of AI, the importance of data quality, and the future of synthetic data. Comer shares how companies can stay ahead with AI advancements, the significance of trust and transparency in data handling, and his predictions for research technology in 2025. Tune in for practical insights and strategies from leading professionals in the field.
00:00 Introduction and Sponsor Message 00:35 Meet the Guest: Patrick Comer 01:26 The Evolution of Market Research 03:14 Defining ResTech 05:43 Data Quality in 2025 08:08 Privacy and Data Clean Rooms 10:06 Synthetic Audiences and AI Moderators 17:33 Quick Fire Round 20:21 Conclusion and Call to Action | |||
| Building a Disruptive Brand in an Established Industry with Matt Britton at Suzy | 19 Jun 2025 | 00:19:34 | |
Discover the secrets behind building a disruptive brand with Matt Britton, Founder & CEO of Suzy, on the latest episode of the Insights and Innovators podcast. Hosted by Katie Gross, President of Suzy, this episode delves into Matt's journey from the early days of the internet to the current landscape shaped by AI. Hear practical insights on how to help brands adapt to constant change, the philosophy of consumer-first strategy, and the unique challenges of the B2B market. Learn why doing the work and understanding your consumer is crucial, and get a fresh perspective on how AI is changing the dynamics of the industry.
00:00 Introduction and Sponsor Message 00:34 Meet the Guest: Matt Britton 01:01 Lessons from a Serial Brand Builder 03:14 The Birth of Mr. Youth 04:52 Navigating the Digital Marketing Landscape 07:28 The Genesis of Suzy 11:07 Building a Disruptive Brand 15:03 The Role of AI in Market Research 17:02 Conclusion and Final Thoughts | |||
| The Progress Curve: Are Your Skills Keeping Pace? with Michelle Froah, ETS | 12 Jun 2025 | 00:39:57 | |
Discover powerful insights on navigating a rapidly changing world in the latest episode of the Insights and Innovators podcast. Join host Stan Sthanunathan, CEO of i-Genie.AI, as he interviews Michelle Froah, Global Chief Marketing & Innovation Officer at ETS. In this episode, Michelle discusses the importance of skills development, credentialing, and adapting to turbocharge your career. Explore the findings from the ETS Human Progress Report, understand the rise of AI literacy, and gain practical advice for young professionals to stay relevant and excel in their fields.
00:00 Introduction and Sponsor Message 00:27 Meet the Host and Today's Topic 00:57 Guest Introduction: Michelle Froah 01:37 Michelle's Career Journey: From Engineering to Marketing 08:38 Insights from the ETS Human Progress Report 14:09 The Importance of Durable Skills 19:53 Future Nav: Measuring and Mapping Skills 22:09 AI Literacy and Its Impact on the Workforce 26:00 Tips for Accelerating Skill Development 30:13 Challenges for Insights Professionals 37:29 Conclusion and Final Thoughts | |||