Inside Marketing Design – Détails, épisodes et analyse
Détails du podcast
Informations techniques et générales issues du flux RSS du podcast.
Inside Marketing Design
Charli Marie Prangley
Fréquence : 1 épisode/30j. Total Éps: 42
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Apple Podcasts
🇬🇧 Grande Bretagne - design
25/02/2025#93🇬🇧 Grande Bretagne - design
24/02/2025#51🇬🇧 Grande Bretagne - design
09/02/2025#94🇬🇧 Grande Bretagne - design
08/02/2025#68🇨🇦 Canada - design
22/11/2024#86🇨🇦 Canada - design
21/11/2024#68🇨🇦 Canada - design
20/11/2024#36🇬🇧 Grande Bretagne - design
01/11/2024#84🇩🇪 Allemagne - design
26/10/2024#96🇩🇪 Allemagne - design
25/10/2024#79
Spotify
Aucun classement récent disponible
Liens partagés entre épisodes et podcasts
Liens présents dans les descriptions d'épisodes et autres podcasts les utilisant également.
See all- https://www.hubspot.com/
622 partages
- https://zapier.com/
560 partages
- https://asana.com/
497 partages
- https://twitter.com/charliprangley
30 partages
- https://twitter.com/stewartsc
7 partages
- https://twitter.com/AdamStddrd
4 partages
Qualité et score du flux RSS
Évaluation technique de la qualité et de la structure du flux RSS.
See allScore global : 73%
Historique des publications
Répartition mensuelle des publications d'épisodes au fil des années.
Designing the 'gold standard' for landing pages - S04E06 with Linear's Julian Lehr
Saison 4 · Épisode 6
mercredi 15 novembre 2023 • Durée 57:50
In this episode, Charli talks with Julian Lehr, part of the “Magic Team” at Linear. They discuss the intricate world of marketing design and content creation, and how these elements work together to enhance user experience. Julian shares his process for crafting engaging landing pages, and how tight collaboration makes it all possible. Julian also talks about the challenge of creating content with substance, why he describes what he does as “packaging design”, and what makes a powerful first impression for a product.
Key Takeaways
- 01:30 - Why Julian describes what he does as “packaging design”
- 03”10 - The “Magic Team” at Linear
- 07:15 - How designers collaborate at Linear
- 09:30 - How Linear approaches content marketing and storytelling
- 15:40 - Where content fits in the design process
- 18:45 - Julian’s process for writing and creating the Linear homepage
- 27:41 - How Julian and his team worked through the challenges of a homepage redesign
- 36:40 - The design community’s reaction to the new Linear homepage
- 39:18 - How Linear measures the success of a website
- 41:40 - What’s next for the website
- 43:54 - Other projects Julian is working on
- 48:50 - Processes and tools at Linear
- 53:12 - Julian’s advice for people who want to create impactful marketing design
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Solving problems as cross-functional 'astropods' - S04E05 with Piotr Śmietana
Saison 4 · Épisode 5
mercredi 6 septembre 2023 • Durée 50:20
In this episode, Charli talks with Piotr Śmietana, Director of Brand and Marketing Creative at Superside. They discuss the innovative structure of Superside’s marketing creative team and the significant role of each individual's creative voice in shaping the brand's future. Piotr dives into Superside’s brand refresh, the use of the “Brand Collab” Slack channel for fostering collaboration, the concept of Creative as a Service, and how they have bridged some of the difficulties of remote work with “astropods”.
Key Takeaways
- 01:22 - Inside the marketing creative team at Superside
- 03:07 - How Piotr describes his responsibilities
- 04:00 - Collaboration and creative challenges
- 11:16 - How Piotr describes the Superside brand
- 15:03 - Superside’s brand refresh
- 19:14 - The challenges of rebranding
- 22:47 - What are “astropods” and how do they work?
- 33:43 - What is “Creative as a Service”?
- 44:52 - Metrics, and how Superside tracks performance
- 46:00 - Challenges, and what’s next for Superside
- 47:06 - Piotr’s advice for anyone who wants to create really impactful brand and marketing design work
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S03E09 - Planoly (with Design Manager, Carra Sykes)
Saison 3 · Épisode 9
mercredi 16 novembre 2022 • Durée 56:19
In this episode, Charli talks with Carra Sykes, Design Manager at PLANOLY. Carra talks about the evolution of social media, and how the shift toward video has impacted her team and the need for marketing designers with a broader skillset. She also talks about marketing design challenges, and how she balances her desire for high quality and the need to iterate quickly.
PLANOLY is a social media content management and scheduling tool designed to simplify the social marketing process.
Key Takeaways
- 02:05 - How does the Marketing Design Team fit into PLANOLY’s overall structure?
- 02:52 - Carra’s day-to-day responsibilities as a Design Manager
- 04:27 - What the Marketing Design Team is responsible for
- 07:08 - How Carra describes the PLANOLY brand
- 08:59 - How PLANOLY maintains brand consistency
- 12:02 - How social media design has evolved
- 15:41 - Carra’s process for creating video ads
- 17:31 - Designing for video vs still graphics
- 24:24 - Marketing a product or feature that doesn’t exist yet
- 27:03 - How marketing and product collaborate at PLANOLY
- 29:01 - Carra’s approach to product imagery in design
- 35:24 - How Carra works through ideas that didn’t work
- 37:00 - Who owns and manages the marketing site at PLANOLY
- 41:18 - Working with contractors and agencies
- 50:02 - The biggest challenges Carra is currently facing
- 53:03 - Carra’s proudest moment
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S03E08 - Funding Circle (with Lead Marketing Designer, Monika Pawlik)
Saison 3 · Épisode 8
mercredi 9 novembre 2022 • Durée 41:10
In this episode, Charli talks with Monika Pawlik, Lead Marketing Designer at Funding Circle. Monika talks about how she and her team have collaborated and stayed a tight-knit group through lots of change, working with external agencies, and how Funding Circle’s most successful campaign came to fruition.
Funding Circle is a UK-based lending platform that offers specialized funding options for small businesses.
Key Takeaways
- 02:14 - Monika’s role as Lead Marketing Designer
- 04:35 - Where the design team sits in the larger org structure
- 06:24 - How designers collaborate at Funding Circle
- 09:22 - How Monika describes the Funding Circle brand
- 13:01 - How Funding Circle produces TV commercials
- 17:56 - Working with external agencies
- 20:46 - The neon campaign
- 25:43 - The impact of Funding Circle’s most successful campaign
- 28:57 - How much of Monika’s work is print vs digital
- 30:02 - The differences between print and digital design
- 33:03 - How Funding Circle measures the success of print campaigns
- 35:28 - Monika’s biggest challenges
- 37:39 - What’s next for Monika
- 38:23 - Monika’s proudest design moment
Links
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Webflow
This season is brought to you by Webflow
Try the no-code website builder used by designers and marketing design teams (and by this show, for the site you're on now!) – Get started for free
S03E07 - Oyster (with Director of Brand, Justin Rands)
Saison 3 · Épisode 7
mercredi 2 novembre 2022 • Durée 55:36
In this episode, Charli talks with Justin Rands, Director of Brand at Oyster. Justin talks about the company’s fast growth, and their commitment to design from the very beginning. Justin also discusses how they have evolved the Oyster brand in a way that helps them stand out in a crowded space, and what they love about Webflow.
Oyster is an employment and HR platform that makes it easy for companies to hire people from anywhere in the world.
Key Takeaways
- 02:14 - Justin’s role as Director of Brand
- 05:18 - Why Oyster uses Webflow for the marketing website
- 07:17 - How brand and product collaborate at Oyster
- 10:24 - How design and marketing work together
- 14:47 - How Justin build out the Oyster’s brand studio team
- 18:21 - How Justin decides what to outsource
- 23:58 - How Justin would describe the Oyster brand
- 25:59 - Goals for redesigning the home page
- 27:33 - How Oyster uses data in design
- 32:08 - Working with time constraints
- 36:05 - Development and project management tools at Oyster
- 38:42 - How Brand Producers function at Oyster
- 42:17 - How the new home page has performed
- 44:41 - Justin’s biggest challenges
- 47:44 - Areas where Justin wants to grow
- 51:34 - The project Justin is most proud of
Links
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Webflow
This season is brought to you by Webflow
Try the no-code website builder used by designers and marketing design teams (and by this show, for the site you're on now!) – Get started for free
S03E06 - Paystack (with Design Lead, Tomi Odusanya)
Saison 3 · Épisode 6
mercredi 26 octobre 2022 • Durée 46:42
In this episode, Charli talks with Tomi Odusanya, Design Lead on the Growth Design Team at Paystack. Tomi has a lot of experience as a designer and developer, so he brings real knowledge to the issues of speed and performance when building marketing websites for people with slower internet access. In addition to those metrics, Tomi talks about how Paystack uses data, the importance of understanding your users, and how to iterate on a live project when it’s not performing well enough. Tomi also talks about the design culture at Paystack and the things they do to foster that.
Paystack is a payment platform for businesses in Africa. They were the first Nigerian company to be accepted into Y Combinator back in 2015, and they are now a remote-friendly team of about 250 people with offices in Nigeria, Ghana, and South Africa.
S03E05 - Sketch (with Carly Marsh and Osvaldas Poviliunas)
Saison 3 · Épisode 5
mercredi 19 octobre 2022 • Durée 01:07:09
In this episode, Charli talks with Sketch CMO, Carly Marsh, and Digital Designer, Osvaldas Poviliunas, about Sketch’s new website, how they incorporated the brand’s personality into the new design, and why it’s so important that product design informs every aspect of marketing design.
Carly and Oz talk very openly about their take on competition, how they think through and design competitor comparison pages, and Sketch’s place in the market. And, yes, they absolutely talk about the fact that their biggest competitor, Figma, has just been acquired by Adobe, and what that means for them.
Sketch is a design tool launched in 2010, and was one of the first tools truly built for digital design.
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Webflow
This season is brought to you by Webflow
Try the no-code website builder used by designers and marketing design teams (and by this show, for the site you're on now!) – Get started for free
S03E04 - Zapier (with Creative Director, Michael Jeter)
Saison 3 · Épisode 4
mercredi 12 octobre 2022 • Durée 01:09:05
In this episode, Michael Jeter, Creative Director at Zapier, talks with Charli about Zapier’s recent rebrand and some surprising challenges they faced throughout the process. Michael is a fantastic storyteller, and he digs into his ideas about the philosophy behind design and how to communicate its true value. From the use of data and user research to process techniques and effectively managing a team, Michael shares so many valuable insights. You don’t want to miss this one!
Zapier is an automation platform that helps you connect different apps to each other without code.
Key Takeaways
- 02:23 - Michael’s responsibilities as Creative Director
- 03:30 - Zapier’s Brand Studio team
- 05:59 - How to maintain consistency between Brand and Product
- 06:49 - How a fully remote design team stays connected
- 08:43 - Zapier’s recent rebrand
- 16:32 - The red cord
- 21:02 - Rebranding a rebrand
- 32:56 - When processes need to adapt
- 38:20 - Handling the emotional side of a rebrand
- 42:21 - Redesigning the Zapier homepage
- 44:57 - Getting buy-in on change and dealing with “design baggage”
- 48:54 - Connecting the product to the homepage
- 51:11 - Why quality and impact must be the same for design
- 58:13 - Challenges the Zapier team is currently facing
- 65:15 - What Michael is most proud of
Links
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Webflow
This season is brought to you by Webflow
Try the no-code website builder used by designers and marketing design teams (and by this show, for the site you're on now!) – Get started for free
S03E03 - Auth0 (with Senior Brand Designer, Austin Couillard)
Saison 3 · Épisode 3
mercredi 5 octobre 2022 • Durée 52:52
In this episode, Austin Couillard, Senior Brand Designer at Auth0, talks with Charli about how the internal brand team works with external agencies to manage all the brand design needs, as well as the internal relationship-building that Austin considers vital to his work. Auth0 is an authentication and authorization platform that companies can use to make their users' signup and login process really smooth and, most of all, very secure.
Key Takeaways
- 03:48 - Austin’s responsibilities as a Senior Brand Designer
- 05:38 - What brand designers do at Auth0
- 07:50 - Auth0’s creative process
- 09:01 - How brand design works with product design
- 11:43 - How feedback works at Auth0
- 14:30 - Working with external agencies
- 21:56 - Merging two brands after an acquisition
- 24:46 - How Auth0 maintains brand consistency
- 27:40 - How template helps deal with change
- 35:02 - How Austin sets goals
- 36:45 - What kind of assets does the marketing team produce?
- 38:45 - How Austin divides his time among many responsibilities
- 41:01 - Challenges Austin is currently facing
- 44:02 - Austin's plans for growth in his career
- 47:50 - The project Austin is most proud of
Links
Connect with Charli
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Webflow
This season is brought to you by Webflow
Try the no-code website builder used by designers and marketing design teams (and by this show, for the site you're on now!) – Get started for free
S03E02 - monday.com (with Noga Grinberg and Danielle Hassan)
Saison 3 · Épisode 2
mercredi 28 septembre 2022 • Durée 56:17
In this episode, monday.com’s Noga Grinberg and Danielle Hassan talk about how large teams are able to function and succeed using data, collaboration, and ownership. They also go behind the scenes of how they created and launched a massive multi-channel marketing campaign (including a Super Bowl ad). Monday offers workflow management tools that help teams collaborate on projects and stay productive.
Key Takeaways
- 02:37 - Noga’s and Danielle’s roles at monday
- 05:53 - What it means to “own a channel”
- 08:48 - How feedback works at monday
- 11:25 - How Noga and Danielle ensure brand consistency
- 14:02 - How design decisions are made at monday
- 18:37 - How data fits into the day-to-day
- 20:44 - Measuring the success of brand awareness campaigns
- 26:36 - Embracing a “data-driven” approach
- 28:00 - Behind the scenes of creating a Super Bowl ad
- 33:56 - Working with external agencies
- 35:31 - What Noga and Danielle learned from making a Super Bowl ad
- 39:19 - When (and how) to revamp a home page
- 42:55 - A/B testing at monday
- 47:06 - How a home page revamp affects the rest of the website
- 49:57 - The main challenges Noga and Danielle are currently facing
- 51:36 - What’s next for Noga and Danielle as creative marketing designers
- 53:20 - Noga and Danielle’s proudest moments at monday
Links
Connect with Charli
Subscribe and stay in touch
Webflow
This season is brought to you by Webflow
Try the no-code website builder used by designers and marketing design teams (and by this show, for the site you're on now!) – Get started for free
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