Inside Marketing Design – Détails, épisodes et analyse

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Inside Marketing Design

Charli Marie Prangley

Arts

Technologie

Fréquence : 1 épisode/30j. Total Éps: 42

Every episode of Inside Marketing Design will give you an in-depth look at the processes, principles and people who make marketing design happen at a different tech company.

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RSS

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Classements récents

Dernières positions dans les classements Apple Podcasts et Spotify.

Apple Podcasts

🇺🇸 États-Unis - design
30/03/2026
#86
🇩🇪 Allemagne - design
02/09/2025
#85
🇩🇪 Allemagne - design
01/09/2025
#78
🇩🇪 Allemagne - design
31/08/2025
#69
🇩🇪 Allemagne - design
30/08/2025
#60
🇩🇪 Allemagne - design
29/08/2025
#51
🇺🇸 États-Unis - design
04/08/2025
#99
🇬🇧 Grande Bretagne - design
25/02/2025
#93
🇬🇧 Grande Bretagne - design
24/02/2025
#51
🇬🇧 Grande Bretagne - design
09/02/2025
#94

Spotify

Aucun classement récent disponible

Liens partagés entre épisodes et podcasts

Liens présents dans les descriptions d'épisodes et autres podcasts les utilisant également.

http://charli.link/imdpod-webflow
24 partages
https://charlimarie.com/
17 partages
https://insidemarketingdesign.com/
17 partages

https://twitter.com/charliprangley
19 partages
https://twitter.com/mattplays_
2 partages
https://twitter.com/brentpalmer
1 partage

https://www.youtube.com/insidemarketingdesign
17 partages
https://www.youtube.com/channel/UCTXWK9aaCiJlu6bQboV-oug
1 partage
https://youtu.be/dXMglPNhiQ8
1 partage

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Qualité du flux RSS

Correct

Score global : 73%

Historique des publications

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Year

Derniers épisodes publiés

Liste des épisodes récents, avec titres, durées et descriptions.

Designing the 'gold standard' for landing pages - S04E06 with Linear's Julian Lehr

Saison 4 · Épisode 6

mercredi 15 novembre 2023 • Durée 57:50

In this episode, Charli talks with Julian Lehr, part of the “Magic Team” at Linear. They discuss the intricate world of marketing design and content creation, and how these elements work together to enhance user experience. Julian shares his process for crafting engaging landing pages, and how tight collaboration makes it all possible. Julian also talks about the challenge of creating content with substance, why he describes what he does as “packaging design”, and what makes a powerful first impression for a product.

Key Takeaways

01:30 - Why Julian describes what he does as “packaging design”
03”10 - The “Magic Team” at Linear
07:15 - How designers collaborate at Linear
09:30 - How Linear approaches content marketing and storytelling
15:40 - Where content fits in the design process
18:45 - Julian’s process for writing and creating the Linear homepage
27:41 - How Julian and his team worked through the challenges of a homepage redesign
36:40 - The design community’s reaction to the new Linear homepage
39:18 - How Linear measures the success of a website
41:40 - What’s next for the website
43:54 - Other projects Julian is working on
48:50 - Processes and tools at Linear
53:12 - Julian’s advice for people who want to create impactful marketing design

Links

Connect with Charli

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Solving problems as cross-functional 'astropods' - S04E05 with Piotr Śmietana

Saison 4 · Épisode 5

mercredi 6 septembre 2023 • Durée 50:20

In this episode, Charli talks with Piotr Śmietana, Director of Brand and Marketing Creative at Superside. They discuss the innovative structure of Superside’s marketing creative team and the significant role of each individual's creative voice in shaping the brand's future. Piotr dives into Superside’s brand refresh, the use of the “Brand Collab” Slack channel for fostering collaboration, the concept of Creative as a Service, and how they have bridged some of the difficulties of remote work with “astropods”.

Key Takeaways

01:22 - Inside the marketing creative team at Superside
03:07 - How Piotr describes his responsibilities
04:00 - Collaboration and creative challenges
11:16 - How Piotr describes the Superside brand
15:03 - Superside’s brand refresh
19:14 - The challenges of rebranding
22:47 - What are “astropods” and how do they work?
33:43 - What is “Creative as a Service”?
44:52 - Metrics, and how Superside tracks performance
46:00 - Challenges, and what’s next for Superside
47:06 - Piotr’s advice for anyone who wants to create really impactful brand and marketing design work

Links

Connect with Charli

S03E09 - Planoly (with Design Manager, Carra Sykes)

Saison 3 · Épisode 9

mercredi 16 novembre 2022 • Durée 56:19

In this episode, Charli talks with Carra Sykes, Design Manager at PLANOLY. Carra talks about the evolution of social media, and how the shift toward video has impacted her team and the need for marketing designers with a broader skillset. She also talks about marketing design challenges, and how she balances her desire for high quality and the need to iterate quickly.

PLANOLY is a social media content management and scheduling tool designed to simplify the social marketing process.

Key Takeaways

02:05 - How does the Marketing Design Team fit into PLANOLY’s overall structure?
02:52 - Carra’s day-to-day responsibilities as a Design Manager
04:27 - What the Marketing Design Team is responsible for
07:08 - How Carra describes the PLANOLY brand
08:59 - How PLANOLY maintains brand consistency
12:02 - How social media design has evolved
15:41 - Carra’s process for creating video ads
17:31 - Designing for video vs still graphics
24:24 - Marketing a product or feature that doesn’t exist yet
27:03 - How marketing and product collaborate at PLANOLY
29:01 - Carra’s approach to product imagery in design
35:24 - How Carra works through ideas that didn’t work
37:00 - Who owns and manages the marketing site at PLANOLY
41:18 - Working with contractors and agencies
50:02 - The biggest challenges Carra is currently facing
53:03 - Carra’s proudest moment

Links

S03E08 - Funding Circle (with Lead Marketing Designer, Monika Pawlik)

Saison 3 · Épisode 8

mercredi 9 novembre 2022 • Durée 41:10

In this episode, Charli talks with Monika Pawlik, Lead Marketing Designer at Funding Circle. Monika talks about how she and her team have collaborated and stayed a tight-knit group through lots of change, working with external agencies, and how Funding Circle’s most successful campaign came to fruition.

Funding Circle is a UK-based lending platform that offers specialized funding options for small businesses.

Key Takeaways

02:14 - Monika’s role as Lead Marketing Designer
04:35 - Where the design team sits in the larger org structure
06:24 - How designers collaborate at Funding Circle
09:22 - How Monika describes the Funding Circle brand
13:01 - How Funding Circle produces TV commercials
17:56 - Working with external agencies
20:46 - The neon campaign
25:43 - The impact of Funding Circle’s most successful campaign
28:57 - How much of Monika’s work is print vs digital
30:02 - The differences between print and digital design
33:03 - How Funding Circle measures the success of print campaigns
35:28 - Monika’s biggest challenges
37:39 - What’s next for Monika
38:23 - Monika’s proudest design moment

Links

Connect with Charli

S03E07 - Oyster (with Director of Brand, Justin Rands)

Saison 3 · Épisode 7

mercredi 2 novembre 2022 • Durée 55:36

In this episode, Charli talks with Justin Rands, Director of Brand at Oyster. Justin talks about the company’s fast growth, and their commitment to design from the very beginning. Justin also discusses how they have evolved the Oyster brand in a way that helps them stand out in a crowded space, and what they love about Webflow.

Oyster is an employment and HR platform that makes it easy for companies to hire people from anywhere in the world.

Key Takeaways

02:14 - Justin’s role as Director of Brand
05:18 - Why Oyster uses Webflow for the marketing website
07:17 - How brand and product collaborate at Oyster
10:24 - How design and marketing work together
14:47 - How Justin build out the Oyster’s brand studio team
18:21 - How Justin decides what to outsource
23:58 - How Justin would describe the Oyster brand
25:59 - Goals for redesigning the home page
27:33 - How Oyster uses data in design
32:08 - Working with time constraints
36:05 - Development and project management tools at Oyster
38:42 - How Brand Producers function at Oyster
42:17 - How the new home page has performed
44:41 - Justin’s biggest challenges
47:44 - Areas where Justin wants to grow
51:34 - The project Justin is most proud of

Links

S03E06 - Paystack (with Design Lead, Tomi Odusanya)

Saison 3 · Épisode 6

mercredi 26 octobre 2022 • Durée 46:42

In this episode, Charli talks with Tomi Odusanya, Design Lead on the Growth Design Team at Paystack. Tomi has a lot of experience as a designer and developer, so he brings real knowledge to the issues of speed and performance when building marketing websites for people with slower internet access. In addition to those metrics, Tomi talks about how Paystack uses data, the importance of understanding your users, and how to iterate on a live project when it’s not performing well enough. Tomi also talks about the design culture at Paystack and the things they do to foster that.

Paystack is a payment platform for businesses in Africa. They were the first Nigerian company to be accepted into Y Combinator back in 2015, and they are now a remote-friendly team of about 250 people with offices in Nigeria, Ghana, and South Africa.

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S03E05 - Sketch (with Carly Marsh and Osvaldas Poviliunas)

Saison 3 · Épisode 5

mercredi 19 octobre 2022 • Durée 01:07:09

In this episode, Charli talks with Sketch CMO, Carly Marsh, and Digital Designer, Osvaldas Poviliunas, about Sketch’s new website, how they incorporated the brand’s personality into the new design, and why it’s so important that product design informs every aspect of marketing design.

Carly and Oz talk very openly about their take on competition, how they think through and design competitor comparison pages, and Sketch’s place in the market. And, yes, they absolutely talk about the fact that their biggest competitor, Figma, has just been acquired by Adobe, and what that means for them.

Sketch is a design tool launched in 2010, and was one of the first tools truly built for digital design.

Links

Connect with Charli

Subscribe and stay in touch

Apple Podcasts

S03E04 - Zapier (with Creative Director, Michael Jeter)

Saison 3 · Épisode 4

mercredi 12 octobre 2022 • Durée 01:09:05

In this episode, Michael Jeter, Creative Director at Zapier, talks with Charli about Zapier’s recent rebrand and some surprising challenges they faced throughout the process. Michael is a fantastic storyteller, and he digs into his ideas about the philosophy behind design and how to communicate its true value. From the use of data and user research to process techniques and effectively managing a team, Michael shares so many valuable insights. You don’t want to miss this one!

Zapier is an automation platform that helps you connect different apps to each other without code.

Key Takeaways

02:23 - Michael’s responsibilities as Creative Director
03:30 - Zapier’s Brand Studio team
05:59 - How to maintain consistency between Brand and Product
06:49 - How a fully remote design team stays connected
08:43 - Zapier’s recent rebrand
16:32 - The red cord
21:02 - Rebranding a rebrand
32:56 - When processes need to adapt
38:20 - Handling the emotional side of a rebrand
42:21 - Redesigning the Zapier homepage
44:57 - Getting buy-in on change and dealing with “design baggage”
48:54 - Connecting the product to the homepage
51:11 - Why quality and impact must be the same for design
58:13 - Challenges the Zapier team is currently facing
65:15 - What Michael is most proud of

Links

S03E03 - Auth0 (with Senior Brand Designer, Austin Couillard)

Saison 3 · Épisode 3

mercredi 5 octobre 2022 • Durée 52:52

In this episode, Austin Couillard, Senior Brand Designer at Auth0, talks with Charli about how the internal brand team works with external agencies to manage all the brand design needs, as well as the internal relationship-building that Austin considers vital to his work. Auth0 is an authentication and authorization platform that companies can use to make their users' signup and login process really smooth and, most of all, very secure.

Key Takeaways

03:48 - Austin’s responsibilities as a Senior Brand Designer
05:38 - What brand designers do at Auth0
07:50 - Auth0’s creative process
09:01 - How brand design works with product design
11:43 - How feedback works at Auth0
14:30 - Working with external agencies
21:56 - Merging two brands after an acquisition
24:46 - How Auth0 maintains brand consistency
27:40 - How template helps deal with change
35:02 - How Austin sets goals
36:45 - What kind of assets does the marketing team produce?
38:45 - How Austin divides his time among many responsibilities
41:01 - Challenges Austin is currently facing
44:02 - Austin's plans for growth in his career
47:50 - The project Austin is most proud of

Links

Connect with Charli

S03E02 - monday.com (with Noga Grinberg and Danielle Hassan)

Saison 3 · Épisode 2

mercredi 28 septembre 2022 • Durée 56:17

In this episode, monday.com’s Noga Grinberg and Danielle Hassan talk about how large teams are able to function and succeed using data, collaboration, and ownership. They also go behind the scenes of how they created and launched a massive multi-channel marketing campaign (including a Super Bowl ad). Monday offers workflow management tools that help teams collaborate on projects and stay productive.

Key Takeaways

02:37 - Noga’s and Danielle’s roles at monday
05:53 - What it means to “own a channel”
08:48 - How feedback works at monday
11:25 - How Noga and Danielle ensure brand consistency
14:02 - How design decisions are made at monday
18:37 - How data fits into the day-to-day
20:44 - Measuring the success of brand awareness campaigns
26:36 - Embracing a “data-driven” approach
28:00 - Behind the scenes of creating a Super Bowl ad
33:56 - Working with external agencies
35:31 - What Noga and Danielle learned from making a Super Bowl ad
39:19 - When (and how) to revamp a home page
42:55 - A/B testing at monday
47:06 - How a home page revamp affects the rest of the website
49:57 - The main challenges Noga and Danielle are currently facing
51:36 - What’s next for Noga and Danielle as creative marketing designers
53:20 - Noga and Danielle’s proudest moments at monday

Links

Connect with Charli

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