Inside Insights – Détails, épisodes et analyse
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Marketing and insights teams speak different languages.
Their disconnect wastes budgets, delays campaigns, and leaves consumer truth buried in data.
The cost?
Missed opportunities and marketing that doesn't connect.
Inside Insights tears down these silos with bold, human conversations that transform how brands win with consumers. We reveal where data-driven marketing strategy meets consumer intelligence – turning research investments into measurable market advantage for both strategic leaders and insights practitioners.
No fluff. Just value you can apply today.
Co-hosted by Nataly Kelly and Steve Phillips. Nataly is CMO of Zappi, writes for Harvard Business Review, and has authored four books while running marketing, growth, and revenue teams at the C-suite level. Steve founded Zappi and serves as Chief Innovation Officer—an industry visionary who challenges conventional wisdom to better understand and serve their consumers.
Inside Insights is for marketing leaders who want better consumer connections and insights professionals seeking greater business impact.
Join us as we explore what works, what doesn't, and why it matters. New episodes biweekly – subscribe to stay ahead in the connected insights revolution
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128 partages
- https://futureimagined.captivate.fm/
18 partages
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See allScore global : 69%
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Building the NFL brand beyond the game itself
Épisode 80
lundi 27 octobre 2025 • Durée 34:18
Sports brands struggle to maintain relevance beyond game day. Marissa Solis, SVP of Global Brand and Consumer Marketing at the NFL, transforms seasonal entertainment into year-round cultural engagement through strategic storytelling and community impact.
In this conversation with host Nataly Kelly from Zappi, Marissa reveals:
- the "script insight" framework that turned social criticism into beloved campaigns
- the three-pillar international expansion model prioritizing fan potential over current popularity
- her "no NFL season" philosophy that keeps 300+ million fans engaged through combine, draft, and off-season drama cycles
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Zappi's Connected Insights Imperative Report
Épisode 79
lundi 13 octobre 2025 • Durée 48:18
Zappi's Nataly Kelly and Steve Phillips introduce a new season of Inside Insights by breaking down the 2025 Connected Insights Imperative. They unpack why teams with connected insights report 24-point higher satisfaction, how data fragmentation (41%) blocks impact, and why only 23% of companies having a dedicated insights org is a wake-up call. You'll hear ways to “stream” consumer insight into decisions, where AI (and synthetic research) will matter most by 2026, and how cross-functional squads can turn insights from an order-taking function into a true strategic partner backed by ROI evidence and real examples (Visa, NFL, PepsiCo).
Key Points:
- How to centralize “why” data and integrate it with your “what” data for faster, better decisions.
- A playbook to defragment insights and stand up a connected, always-on system.
- Relationship moves that turn marketing–insights tension into durable trust and impact.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
#70 - How to use AI to change the game
Épisode 70
mercredi 15 mai 2024 • Durée 29:28
Steve Phillips, founder and CEO at Zappi, discusses the problems AI can help solve for insights, the benefits of synthetic data and data asset management, and ultimately, how to get real value out of AI.
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#69 - How to create and embed an insights department
Épisode 69
mercredi 1 mai 2024 • Durée 29:40
Jordan Cusner, Head of Guest Insights at Popeyes, discusses how he created an insights department and made it indispensable to business leadership, shares the mantra of insights he lives by and reveals what should be the first slide in every deck you produce.
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#68 - Innovating for the future
Épisode 68
mercredi 17 avril 2024 • Durée 37:09
Nic Umana, Global Agile Innovation Human Intelligence Director at Mars, shares how to create a culture that supports breakthrough innovation, reveals what agile insights really means, and explores how to get the perfect balance between creative humans and AI tools.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
#67 - How to get the CEO to give a sh*t about insights
Épisode 67
mercredi 3 avril 2024 • Durée 43:30
Grant Feller, award winning storyteller, journalist and Founder of Every Rung, shares what 30 years as a journalist has taught him about insights storytelling, discusses where insights professionals go wrong in trying to influence the C-suite and reveals some of his best tips to get your story across.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
#66 - How to be the boss you wish you’d had
Épisode 66
mercredi 20 mars 2024 • Durée 34:54
Joel Renkema, Global Head of Insights at IKEA, talks about how to find the balance between being a leader and getting stuff done, shares the mindset switch that facilitates the toughest conversations, and explores how to get the very best out of your team.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
#65 - Connecting the dots: The importance of globally connected insights
Épisode 65
mercredi 6 mars 2024 • Durée 37:05
Nataly Kelly, CMO at Zappi and author of Take Your Company Global, discusses how to get insights connected to drive growth, reveals what it really takes to be a global organization, and shares some of her best practices for international growth.
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#64 - The power of researching early and often (and doing sh*t that scares you)
Épisode 64
mercredi 21 février 2024 • Durée 40:02
Bianca Johnston, Integrated Campaigns Lead at Shopify, discusses why marketers and insights professionals should learn each others’ craft, shares the power of researching early and often, and reveals how she stepped out of her comfort zone to become an authentic voice on LinkedIn.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
#63 - How to perform while you transform
Épisode 63
mercredi 20 décembre 2023 • Durée 59:37
Kate Schardt, Senior Director of Global Insights at PepsiCo reveals what made her and PepsiCo’s insights transformation journey so successful, shares how to manage change at scale and at pace, and explains why, if you are going to be a pirate instead of join the Navy, it’s good to have access to the Navy’s resources.
Pressed for time? Catch the key takeaways around the 47 min mark.
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