Inside Insights – Détails, épisodes et analyse

Stephan Gans SVP, Chief Consumer Insights and Analytics Officer at PepsiCo, shares how he started PepsiCo’s ongoing journey towards a fully connected insights function, talks through Zappi’s connected insights framework and explains why working in insights is like running a 30.4 mile marathon.

Learn more about the connected insights framework here: https://www.zappi.io/web/a/connected-insights-framework

Steve Phillips, founder and CEO at Zappi, discusses the problems AI can help solve for insights, the benefits of synthetic data and data asset management, and ultimately, how to get real value out of AI.

Kim Malcolm, Director, Product Marketing and Head of Advertising at Zappi, talks through the brands that made this year’s list of top retail Christmas ads in the UK based on her research, the themes seen across them, what made them resonate so well with consumers and why it’s such a critical time of year for brands.

Want more? Get our full analysis of this year's top Christmas ads here.

Ivan Arrington, Insights Lead at Burt's Bees, discusses how living the brand’s values keep them truly customer centric, what research suppliers need to do to to move from vendor to partner, the benefits of jumping on new software tools and reveals why researchers should think like journalists.

Pressed for time? Catch the key takeaways around the 50 min mark.

Simon Berg, CEO at Ceros, discusses how AI is revolutionizing the creative process, when it’s a good idea to curse at your computer, how not to suck at briefing a project and what your kids should focus on to have relevant skills in the future.

Pressed for time? Catch the key takeaways around the 44 min mark.

Lizzie Penny and Alex Hirst, co-CEOs of Hoxby and Workstyle authors, share what a work style actually means and how to define your own, as well as what the future of work looks like — from choosing how and when you work, to the importance of unlocking collective intelligence and how to be more effective and happy in what you do.

Pressed for time? Catch the key takeaways around the 45 min mark.

Febronia Ruocco, Strategic Insight Specialist & Executive Coach who has worked with Cadbury Schweppes, Diageo, Heineken, Heinz & GSK, shares how her and Ryan’s relationship started on LinkedIn several seasons back, why having fun is key to building an authentic LinkedIn presence, how she sets up contracts and creates safe spaces in her coaching practice and why she thinks researchers, not AI, will be the death of the researcher.

Pressed for time? Catch the key takeaways around the 37 min mark.

Join Ryan Barry, President at Zappi, and Patricia Montesdoeca, co-host and Chief Growth Officer at Aldor, as they dive into the work Ryan has been doing over the last eight months to discover what helps diverse, remote teams move fast — from problem definition to contracting to dependency mapping and more — as well as similar findings from Patricia as someone entering a business with fresh eyes.

Joanna Lepore, Global Director of Foresight and Capabilities Exploration at McDonald’s and host of Looking Outside podcast, shares the truth behind being a thought leader, how she created a smashing personal brand, and how she went from a regional insights role in Australia to moving to the U.S. and putting foresight on the map.

Pressed for time? Catch the key takeaways around the 47 min mark.

What's Inside Insights all about? Ryan Barry, our podcast host and President at Zappi, gives you a breakdown of the show as well as a preview into some of our popular episodes.