Episode 367 showcases our hosts Dr Jake Sloane & David Segal.
In this episode, we dive into how clinics can build a strong brand and create lasting patient loyalty in an increasingly competitive aesthetics industry. We discuss why injectors and clinics should move beyond competing on products, units and price, and instead focus on the skills, outcomes and experience that they provide.
We explore the importance of defining your patient avatar, understanding your patients journey, building trust through every touchpoint, and creating education-led content rather than relying on product-focused marketing. We also share practical ways to improve the clinic experience, strengthen post-care, use automation effectively, and build a brand that feels authentic and consistent.
00:00 Introduction
01:25 Are You A Commodity?
04:53 Brand Over Products
07:17 Skills Not Mls
10:38 Product Marketing Caveats
11:40 IA Community App Break
13:16 Lovemarks And Patient Avatar
21:54 Audit The Patient Journey
25:19 Clinic Experience Fixes
27:59 Front Desk Brand Impact
28:30 Staffing Challenges
29:16 Branding Done Right
32:15 Consultation Wins Trust
34:44 Post Care Touchpoints
37:04 Texts Over Emails
38:03 Social Media Without Products
39:41 Build Slowly, Stay Authentic
41:46 Social Media Vs Word Of Mouth
44:44 Audit Your Patient Journey
46:08 Map Workflow Automations
47:01 Steal From Great Brands
49:45 Wrap Up And Community
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