Influencer Marketing Talks - Cure Media

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Top 5 Trends Driving Influencer Marketing in 2025

Saison 8 · Épisode 132

mercredi 28 août 2024 • Durée 18:47

It’s finally here—this year’s trendspotting episode! In just 15 minutes, hosts Isabelle Green and Frida Ekholm break down the top five social media trends that brands need to know to succeed in 2025. From crafting high-impact campaigns to leveraging new content strategies, this episode is packed with valuable insights for marketers looking to elevate their brand presence.

Here’s a sneak peek: Learn how to create buzz with Fireworks Campaigns, embrace a Social-First Mindset to stand out in a crowded market, and expand your reach with a 360° Content Strategy. We also dive into the resurgence of Physical Brand Experiences and the power of Employee-Generated Content to foster authenticity and engagement.

Listen in to stay ahead of the curve and make sure your social media strategy is ready to thrive in 2025!

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Trends Transforming Social Media and Influencer Marketing in 2024

Saison 7 · Épisode 131

mercredi 29 mai 2024 • Durée 17:53

Join us this week as we sit down with Carlos Casquilho, Head of Revenue at Cure Media. Dive into the latest trends shaping the social media landscape and discover the evolving dynamics of consumer behaviour in 2024.

Learn about the evolution of consumer behaviour towards a social-first mentality and understand why high posting volumes are now crucial for standing out in a crowded digital landscape. Discover the strategic importance of micro-influencers, creative production, and the effective use of historical data for successful influencer campaigns. Tune in for expert insights and strategies to navigate the dynamic world of social media marketing.

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Vogue Business on 2024’s Luxury Fashion Trends & Digital Shifts

Saison 7 · Épisode 122

mercredi 24 janvier 2024 • Durée 26:13

In this week's episode, we're joined by Lucy Maguire, Senior Trends Editor at Vogue Business, for an in-depth look at 2023's fashion highlights and a sneak peek into the trends of 2024. How are luxury brands mastering innovative marketing in both the digital and physical realms? Lucy, leveraging her expert insight, reveals the most striking trends and marketing strategies that have resonated with Gen Z and Millennials in the constantly evolving economic landscape, sharing both key learnings and future projections.

In this episode, you'll discover:

The rising impact of influencer marketing and and its applications across industries.
What to expect as the top fashion trend in 2024.
How luxury fashion marketing is adapting to Gen Z and Millennial preferences.

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TikTok Triumph: How Normal Wins Gen Z Hearts

Saison 6 · Épisode 121

mercredi 8 novembre 2023 • Durée 13:24

In this week's engaging episode, we're joined by Viktoria Nilsson, the Marketing Coordinator at Normal - the retail giant known for shaking up the European market with their affordable range of essentials. With 566 stores and a remarkable TikTok presence that has captured the hearts of Gen Z, Normal stands out as a brand that's mastered the art of social engagement without a traditional e-commerce approach. Hear Viktoria share the inside scoop on how Normal became a beloved brand among the youth and how they plan to stay on the forefront of consumer marketing trends as we approach 2024.

You’ll also hear about:

How Normal's staff helped the brand become a hit on TikTok.
The ways Normal keeps Gen Z shoppers interested and active on social media.
Normal's ability to quickly recognize trending products and make them available in their stores.

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Niklas Bondesson on Communication that Matters: The Keys to Making an Impact

Saison 6 · Épisode 120

mercredi 1 novembre 2023 • Durée 20:41

In this week’s episode, we're thrilled to have Niklas Bondesson, an Associate Professor of Marketing at Stockholm University and a strategic advisor at NoA Consulting, join us. Get ready as we delve into the recently released report "Communication that makes an impact! 2023" and explore three of the key findings with Niklas.

We'll discuss how these insights can shape brands' strategic planning for the upcoming year, helping them create the ultimate media mix to stand out from the crowd. Plus, we'll uncover what Niklas thinks is the most surprising discovery and which areas he's eager to explore as a next step.

Plus:

The ideal number of channels for your media mix to maximise impact
Achieving the perfect equilibrium between branding and sales activations
The power of creativity and long-term strategies

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Behind L’Oréal’s Success: Rebecca Eliasson on Creators, Data, and Gen Z

Saison 6 · Épisode 119

mercredi 25 octobre 2023 • Durée 26:37

Join us in this episode as we uncover L'Oréal's successful journey with Rebecca Eliasson, their Group Head of Advocacy. Curious about their strategy in the dynamic beauty realm? Or their recipe for captivating Gen Z's heart? Step inside the universe of data-savvy beauty marketing, see why brands like CeraVe are Gen Z's favorites, and get some expert tips on how to keep up with the ever-changing social media wave. All in a crisp 15 minutes!

You’ll also learn:

The nuances of turning data into actionable insights
Innovative strategies to always be a step ahead in the beauty industry
How top brands pinpoint and harness emerging trends on social media platforms

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Social Media Trends 2024

Saison 6 · Épisode 118

mercredi 18 octobre 2023 • Durée 15:52

Prepare to rethink your social media strategy and unearth innovative ways to engage your audience! In this episode, we peel back the curtain on the ever-evolving world of social media, highlighting the trends that will shape 2024 and beyond. Join Frida Ekholm and Sanna Ödmark on this 15 minute episode as we go through what's hot, what's not, and how brands can stay ahead of the game.

You will learn:

How photos are making a comeback on social media, challenging the video-dominated landscape.
The art of "Brand Cues" and how to make your brand stand out from the competition.
The concept of "Cross Interests" and how tapping into subcultures can unlock new, untapped audiences and ideas.

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Key Factors for Expanding Successfully into New Markets with Makeup Mekka

Saison 6 · Épisode 117

mercredi 11 octobre 2023 • Durée 14:38

In this episode, we delve into the remarkable success story of Makeup Mekka, a Norwegian beauty brand that went from zero to 3.5 million Euro in just two years when launching on the Swedish market together with us at Cure Media. We invited their CMO, Stine Frey Grøndahl, to explore the key factors behind their rapid growth, both historically and in the future, with a focus on expanding into new markets. If you're a marketer, entrepreneur, or simply interested in the secrets behind fast-growing brands, this episode is a must-listen!

Tune in to discover:

Makeup Mekka’s strategies for influencer marketing, advertising and member acquisition
Stine’s best advice on how to create the ultimate media mix
Trends and challenges within the beauty and marketing industries

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Maximise Your Success During Black Week and the Holidays Season

Saison 6 · Épisode 116

mercredi 4 octobre 2023 • Durée 13:15

Black Friday week and the holiday season can be the most hectic and demanding time of the year, especially for retail marketers. With fierce competition for audience attention, it's crucial to have that extra edge to make a lasting impact. In this episode, we'll share our top tips on how you can maximise your success during the upcoming Black Friday week and holiday season.

Tune in to discover:

The importance of looking beyond your usual buyers during this time
How to tap into your target audience's shoes by hacking your TikTok feed
Why it's essential to keep the conversation alive when your competitors are being silent

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Navigating the Media Landscape: Where Brands Invest and How Consumers Engage

Saison 6 · Épisode 115

mercredi 27 septembre 2023 • Durée 12:02

In this week’s episode, we’re joined by Carlos Casquilho, Head of Revenue at Cure Media, to delve into the evolving media landscape and its implications for marketers.

You’ll hear the latest numbers on what marketing channels are stagnating, declining or increasing, how consumer behaviour has changed the landscape, and of course how influencer marketing is playing a significant role today but even bigger in the future.

Tune in to find out:

The media landscape vs consumer behaviour
What research says about the future of influencer marketing
How marketers should think about the future of advertising

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