Influence At Scale – Détails, épisodes et analyse

Influence at Scale is a podcast for brand leaders, CMOs, and marketing professionals who need influencer marketing to work as a program, not just in theory.

Each episode breaks down how influencer programs are actually run at scale: how decisions get made, how budgets can be justified, how risk is managed, and how performance is actually measured.

Through candid conversations with brand leaders, agency operators, and platform experts, the show explores:

• How influencer marketing becomes a repeatable business channel
• What breaks when programs scale, and how to fix it
• How influencer marketing integrates with paid media, brand, and commerce
• How leaders think about ROI, governance, and long-term value