Confident writers often underestimate how much editing their book really needs. In this episode, Michelle Rayburn explores why indie authors skip or minimize editing, what publishing standards actually require, and how to evaluate what level of editing your manuscript needs. A practical and gentle guide to making wise editorial decisions.

https://indieauthorblueprint.substack.com

Is December a good time to publish your book or the worst time of the year to launch? In this episode, Michelle breaks down KDP delays, holiday-shopping behavior, discoverability challenges, and when a December release can actually work. Learn how to decide whether to publish now or wait for a clean January runway.

https://indieauthorblueprint.substack.com

Tired of listening to podcasts where the only call to action is "Buy my book"? Perhaps you've been taught that "Buy my book" ought to be your main CTA, and now you're wondering why you're losing followers and sales.

In this episode of Indie Author Blueprint, Michelle Rayburn explains why that common advice falls flat and how it can actually damage reader trust. Discover practical, community-building alternatives that help you connect with listeners and readers as people—not just potential buyers. Learn how shifting from transactions to relationships will grow trust, loyalty, and eventually, book sales.

https://indieauthorblueprint.substack.com

Alt text may sound technical, but it’s really just storytelling for readers who can’t see your images. In this episode, Michelle Rayburn explains what alt text is, why Kindle Direct Publishing now requires it for eBooks in Europe (as of June 28, 2025), and how to write simple descriptions that make your book accessible to more readers.

https://indieauthorblueprint.substack.com

In this episode of Indie Author Blueprint, host Michelle Rayburn unpacks the key differences between vanity presses, legitimate hybrid publishers, and true indie publishing. She explains the red flags to watch for, what makes a hybrid partnership credible, and how authors can maintain full control by setting up their own imprint. Listeners will come away with clear guidance on how to avoid costly mistakes and choose the publishing path that best fits their goals.

https://indieauthorblueprint.substack.com

Pen names sound mysterious and freeing—but for indie authors, they can raise tough questions about visibility, privacy, and marketing. In this episode of Indie Author Blueprint, Michelle Rayburn explores the real pros and cons of using a pen name, including the emotional reasons behind the choice and the challenges of staying anonymous while trying to grow a platform. A must-listen for anyone considering a pseudonym in publishing.

https://indieauthorblueprint.substack.com

In this episode of Indie Author Blueprint, host Michelle Rayburn dives deep into the art and craft of publishing. Writing your book is just the beginning. Publishing is where your story truly comes to life. Whether you’re treating it as a hobby or a career, this episode encourages you to shift your mindset and see publishing as an extension of your creativity. Learn why publishing is more than just hitting "publish" and how treating it like an art form can elevate your work. Plus, Michelle shares actionable questions and tasks to help you reflect on your own publishing process and take the next steps toward mastering the craft of indie publishing.

https://indieauthorblueprint.substack.com

In this episode, we dive into the often-surprising reality of indie publishing: after your book is published, the work is far from over! You might have a few friends and family buy your book, but then what? How do you get the word out and reach your readers?

While this episode focuses on the publishing process, we all know marketing is an inevitable part of the indie author journey. So, we’ll touch on that too, but with the understanding that I’m just like you—an indie author figuring out how to find my readers.

https://indieauthorblueprint.substack.com

Highlights:

Understanding how Amazon’s algorithm affects your book visibility

The two main ways your book shows up on Amazon search results: featured listings and sponsored product ads

How to leverage Amazon Ads to target books similar to yours, with tips on automatic vs. manual targeting

Evaluating the ROI of ads by looking at overall royalties, not just ad sales

Resources to help you navigate Amazon Ads: Bryan Cohen, Amazon Ads Academy, and more

Note to Paid Subscribers: I’ll share some real numbers and deeper insights into my ad strategy below the paywall.

Links & Resources:

Bryan Cohen: bryancohen.com

Amazon Ads Academy: Amazon Advertising Academy

Kindlepreneur's Free Amazon Ads Course: Kindlepreneur

Remember, ads won’t fix a low-quality book. Ensure your book is polished and ready before diving into marketing.

Starting June 10, 2025, KDP reduced the royalty rate from 6 percent to 50 percent for paperback and hardcover books priced below $9.99 in the U.S. If you’ve been pricing your books low to stay competitive, you might be losing money without even realizing it. In this episode, I explain what changed, how to check if your books are affected, and what steps to take to stay profitable in the new royalty landscape.

Struggling to stay productive as an indie author when life gets chaotic? In this episode, Michelle Rayburn shares practical, sustainable productivity hacks, essential writing tools, and simple review routines to keep your projects moving forward—no matter what life throws your way. Build a workflow that truly fits you!

Plus there's a bonus for paid Substack subscribers.

https://indieauthorblueprint.substack.com

If you’ve ever felt overwhelmed trying to balance writing, publishing, and everything else that comes with being an indie author, this episode of Indie Author Blueprint is for you. Host Michelle Rayburn continues her practical mini-series on productivity and organization, focusing on real-world strategies indie authors can use to manage their time and workspace more effectively.

In this calm, down-to-earth session, you’ll find relatable stories, simple tips, and actionable insights to help you get more done without burning out. Whether your digital files are a mess, your inbox is overflowing, or you can’t seem to find focus for your writing projects, this lesson will gently guide you toward creating systems that fit your life and style.

You won’t just hear about theory—you’ll find encouragement to start small, experiment, and build habits that actually work for you. Tune in if you’re ready to move past overwhelm and make your author business run more smoothly, one step at a time.

In this episode of Indie Author Blueprint, Michelle Rayburn explores the essential habits and systems every indie author needs to thrive and stay sane on their publishing journey. Through relatable examples and down-to-earth advice, you'll discover why getting organized isn't just for neat freaks—it’s a game-changer for your creative flow and business success. Whether you struggle with scattered files, endless to-do lists, or unfinished drafts, Michelle sets the stage to help you break free from chaos and take intentional steps forward with your writing. Tune in to get inspired to treat your work like the business it is, and get ready to learn simple, actionable ways to bring more order—and less stress—to your indie author life.

In this episode of Indie Author Blueprint, Michelle dives into the real reasons cover design creates so much anxiety for indie authors. She unpacks the fear of overspending or underspending, the worry about choosing a cover that won’t sell, and the emotional weight that comes from treating cover feedback like personal critique. Michelle shares practical systems to evaluate design with confidence, explains how to avoid being thrown off by one strong opinion, and offers one actionable step listeners can take today to reduce cover-related stress and improve their design instincts.

https://indieauthorblueprint.substack.com

Are you thinking about publishing your own book but feel overwhelmed by where to start? In this episode of the podcast, I offer a gentle, practical introduction to navigating the world of indie publishing. You'll hear how I moved from writing magazine articles to managing every step of book publishing on my own—and the lessons I learned along the way.

Whether you want to treat your book as a business venture or simply see your words in print, I hope my encouragement is a roadmap to get you moving, even if you’re not sure of your next step. My goal is to help you feel less alone, more motivated, and ready to explore topics like cover design, platform choices, or handling the details behind a professional indie launch.

If you're searching for direction, inspiration, or just a little reassurance, this is a welcoming place to begin your indie publishing journey.

What’s Next?

Feeling stuck? Paralyzed by decisions? I’ve been there. Do you keep bumping tasks to later, later, later? Been there too. Let’s stop talking about publishing a book and get you to the next step.

In this week’s podcast episode, I shared a little about my own journey and process. Remember, last week, I posted the “Start Here” cheat sheet for getting the basics from Indie Author Blueprint.

Now, it’s time to get moving.

To go with this week’s podcast episode, I created a tool to help you plan your next steps and set action items on your to-do list and in your calendar. If you’re a paid subscriber, keep scrolling here for that content.

I really want to know: What is your action step? Reply to this email and let me know so I can cheer you on!

P.S. The podcast full episode is free for all listeners, even if your version says it’s a preview.

Curious about why more writers are choosing the indie author path over traditional publishing? In this episode of Indie Author Blueprint, Michelle Rayburn unpacks the current landscape of publishing, exploring the reasons behind the shift and what it means for writers today.

You’ll gain insight into how the industry is changing, the new opportunities available for authors, and what it really takes to thrive as an indie. Whether you’re already on the fence about your next steps or just curious about what’s happening behind the scenes, this episode offers a thoughtful look at the choices available to today’s writers. Tune in to feel informed, inspired, and ready to explore your own author journey.

Be sure to look for all the learning content on Indie Author Blueprint on Substack.

In this episode of Indie Author Blueprint, host Michelle Rayburn shares inspiration drawn from bestselling author Kristin Hannah’s writing journey, highlighted in a recent interview on Open Book with Jenna. This lesson takes a closer look at how unexpected paths, personal discipline, and commitment to craft shape a sustainable author career, no matter your publishing route. If you’re an indie author wondering how to find joy and meaning in your work while building your business for the long-term, this episode offers thoughtful encouragement and practical next steps to help you reset your mindset and approach to writing. Tune in for a gentle boost and ideas you can put into practice right away.

Curious about using AI in your book marketing? In this episode, Michelle Rayburn explores practical, low-pressure ways indie authors can leverage AI for post-publishing tasks—like crafting blurbs, bios, and promotional content—while keeping your voice authentic and creativity front-and-center. Discover where AI fits in your toolbox, without the hype or pressure!

Follow Indie Author Blueprint on Substack to get the full show notes.

https://indieauthorblueprint.substack.com

If you’re writing nonfiction, footnotes aren’t optional—they’re essential. In this episode, we cover why citations matter, how to track them as you write, and the common mistakes indie authors make when it comes to sourcing. Plus, grab your free tip sheet for paid subscribers.

https://indieauthorblueprint.substack.com

Are you getting ready to publish your first book and feeling overwhelmed by all the publishing options? In this episode, Michelle Rayburn explains why Amazon KDP is the best place for new indie authors to start. She shares her real-world experience on how KDP’s simplicity, user-friendly dashboard, and cost-free revisions can make your first self-publishing experience easier and more enjoyable. Despite "helpful" advice, you do NOT need to "go wide" with your book distribution.

Discover how starting simple with KDP helps you avoid technical hurdles, surprise costs, and stress—so you can focus on launching your book with confidence. Tune in and take your first step toward indie publishing success!

Be sure to check out all of the tutorials on Indie Author Blueprint on Substack.

https://indieauthorblueprint.substack.com

You’ve written the book, published it, and now you’re ready to get it into more hands, but have you created a sell sheet?

In this episode, we’re breaking down what a sell sheet is, why it matters for indie authors, and how it can help you pitch your book more professionally to bookstores, libraries, event organizers, and media outlets. From boosting your marketing game to simplifying your outreach, a well-designed sell sheet is a powerful tool you don’t want to overlook.

Plus, I’ve created a free Canva template to help you build your own. Paid subscribers can grab the link at the end of the episode or in the show notes on Substack. Look for Indie Author Blueprint.

For indie authors, setting the right price for your book can seem like a daunting task filled with unending variables and decisions. Whether you're aiming for maximum profitability or trying to attract a vast audience, pricing is an essential part of your publishing journey.

Learn how to strategically set competitive and profitable prices, navigate printing costs, calculate royalties, and maximize reader reach using KDP Select. Elevate your publishing game with insider strategies and expert insights.

Get the full content at https://indieauthorblueprint.substack.com.

Master the art of selecting the perfect keywords for your KDP publishing journey. Discover why keywords matter, learn strategic selection formulas, and explore seven essential strategies in this episode. Boost your book's visibility on Amazon and beyond with up-to-date tips and insights from Indie Author Blueprint.

Learn more on https://indieauthorblueprint.substack.com

Learn how to navigate KDP categories with confidence! Discover effective strategies for choosing the right categories to boost your book's visibility. Avoid common pitfalls, understand the importance of ethical selection, and explore helpful tools like Publisher Rocket for optimal results. Perfect for indie authors looking to elevate their publishing success.

Find more tutorials and bonuses at: https://indieauthorblueprint.substack.com

Something in your publishing process not working? As an indie author, you can pivot. In this episode, we explore when and how to change direction—whether that means adjusting your release date, rethinking your cover, switching contractors, or revising your marketing plan. We also talk about the importance of kindness and professionalism when exiting a collaboration, and why contractors may also bow out if treated poorly. Pivoting isn’t failure—it’s a smart business decision that protects your book and your brand.

https://indieauthorblueprint.substack.com

Today I’m exploring the art of writing captivating back cover blurbs for fiction and memoirs. If you missed it, last week I talked about nonfiction blurbs. Fiction is different, and they way we craft the back cover copy, which is also used for the book description, in a different way.

Although you might be tempted to put nothing but endorsement blurbs on your fiction book’s back cover, that isn’t the best tactic for a fiction author who is self-publishing. Yes, you see it with traditionally published books. But those are from well-known authors. You’re establishing an audience, so readers won’t just commit without a description. You need to hook them into reading.

If a blurb doesn't clearly convey what makes the story unique or compelling, readers may overlook the book in favor of others with more enticing descriptions.

Why does it matter? A bad fiction blurb can deter potential readers, leading to decreased sales and diminished visibility in the market. Crafting a compelling, accurate, and engaging blurb is essential for attracting readers and boosting book sales.

I’ll give specific examples of the key pieces that go into a blurb and review examples of before and after.

Plus, for paid subscribers, you’re welcome to put your own back cover blurb into a private chat with me, and we will workshop it together a bit. I’d love to bring other paid subscribers into that conversation.

https://indieauthorblueprint.substack.com

Today, we’re tackling a crucial piece of your book marketing strategy—writing back cover copy for your nonfiction book. (We’ll cover fiction next time.) This little blurb on the back of your book has a big job to do. It’s what convinces readers to pick it up, flip through, and, hopefully, buy it.

The back cover of a book is not a letter to the reader with a “why I wrote this book” note. It’s marketing copy. An advertisement for the book.

Topics covered in this week’s podcast and article:

* The key elements of effective back cover copy, including a hook, benefits, and a strong call-to-action.

* Common mistakes to avoid.

* Real-life examples of poorly written copy transformed into reader-focused blurbs.

* How AI can help you brainstorm, refine, and polish your back cover text.

* Tools to help you with prepping this for publishing day.

If you’ve already published a book, you can definitely update the cover with new back cover text and update the description on your publishing platform. We learn and grow.

This week’s content is part of what I offer to my coaching clients, so you’ll find the full audio and article behind a paywall.

Unlock exclusive insights and practical strategies to elevate your indie publisher journey—subscribe to access premium content tailored for your success. It costs less per month than one trip to the coffee shop.

Find the full episode at Indie Author Blueprint on Substack.

https://indieauthorblueprint.substack.com

Metadata is the secret sauce that makes your book discoverable, professional, and ready for readers to find and fall in love with it. In this week’s exclusive episode, I break down the first five decisions you need to make for your book’s metadata: your title, subtitle, author name, publishing imprint, and ISBN. These aren’t just boxes to check—they’re key pieces of your book’s foundation that can set you up for success on publishing day and beyond.

Want to know how to craft a title that makes your book discoverable, decide if you need a publishing imprint, or decide if you really need to buy your own ISBN? I’m covering it in the first in-depth look at metadata.

Upgrade to paid to unlock this episode and get the answers you need to level up your author game.

https://indieauthorblueprint.substack.com

Metadata might sound like a dry topic, but it’s the key to making your book discoverable and reaching the right readers. In this episode of Indie Author Blueprint, we’re breaking down what metadata is, why it’s crucial for indie authors, and how optimizing it can lead to better sales, rankings, and visibility for your books. Learn how your book’s title, keywords, categories, and description all work together to create a strong online presence—and avoid common mistakes that can hold you back.

Tune in to get practical tips and start making your metadata work for you. Plus, stay tuned for upcoming episodes where we’ll do deep dives into choosing keywords, categories, and crafting killer book descriptions.

What You’ll Learn in This Episode:

· What metadata is and why it’s important for indie authors.

· How metadata affects your book’s discoverability, rankings, and sales.

· The most common metadata mistakes and how to avoid them.

· Why updating and refining your metadata over time can make a big difference.

Action Step: Take a look at the metadata for one of your books. Ask yourself: Is it clear? Specific? Does it reflect what readers in your genre are searching for? A few small tweaks can make a big impact!

If you haven’t yet published a book, look for three books that are comparable to yours, meaning they target the same audience in the same genre. Study those books to see how they did the title, description, and categories.

Subscribe & Review: If you enjoyed this episode, please subscribe and leave a review! Your feedback helps other indie authors discover the show and build their publishing success.

Connect with me on Indie Author Blueprint on Substack at: https://indieauthorblueprint.substack.com

Don’t forget: Metadata is your book’s secret weapon. Let’s make it work for you!

In this episode of Indie Author Blueprint, we’re diving into the essential steps to prepare your book file for a seamless publishing experience. Whether you're uploading to KDP, IngramSpark, or another platform, having your files properly formatted is key to avoiding rejections and ensuring a professional-looking book.

Here’s what we cover:

* Key Technical Terms Demystified: Understand concepts like trim size, bleed, 300 DPI images, CMYK vs. RGB, and PDF/X-1a formats.

* Layout and Design Essentials: Learn about margins, gutters, safe zones, and why page count matters.

* File Testing Tips: From proofing your PDF to printing a test copy, ensure your file meets all requirements before uploading.

* Common Pitfalls to Avoid: Avoid rejected files by embedding fonts, flattening transparencies, and ensuring proper color settings.

* Practical Version Control Tips: Keep your files organized with clear naming conventions for drafts, final versions, and revisions.

As a bonus, Michelle has created a downloadable checklist to guide you step by step through the process. By the end of this episode, you’ll have the confidence to prepare a print-ready file that meets industry standards.

Download your free checklist here: https://indieauthorblueprint.substack.com/p/tips-for-prepping-your-files-for

More resources: https://indieauthorblueprint.substack.com

Today we’re continuing our journey into book interior formatting, exploring how to refine the finer details of your book to make it stand out. Whether you're self-formatting or hiring a pro, these tips will help you understand what goes into creating a polished, professional interior.

Here’s a sneak peek of what we’ll cover:

* Running Headers and Footers: Why they matter and how to make them work seamlessly.

* Table of Contents (TOC): When to include one, formatting tips, and using clickable links in eBooks.

* Front and Back Matter: Crafting the perfect framework for your book.

* Extra Design Elements: Unique touches like drop caps, sidebars, and decorative chapter headings that can elevate your book’s style.

This episode is packed with actionable insights to ensure your book makes a lasting impression. Let’s polish those details and take your book from good to exceptional!

🎧 Listen now and subscribe for more self-publishing tips!

Bonus: paid subscribers to Indie Author Blueprint on Substack get the full outline of this episode PLUS a video tutorial showing some of the parts mentioned.

https://indieauthorblueprint.substack.com

Have you ever picked up a book that felt "off," with text hard to read or an unprofessional finish? This is where interior formatting plays a critical role. A well-formatted book sets you apart from the competition and enhances the reader's experience. Here’s a summary of what I covered in this podcast episode. Be sure to listen to the audio to get the full content. Plus, there’s a bonus episode coming up for paid subscribers.

Why Interior Formatting Is Essential

Interior formatting, historically known as "typesetting," involves the arrangement of text on the page. This process, once done manually using plates and letter blocks, is now streamlined with digital tools. Despite this, the principles remain the same. Choosing the right font and typeface is your first step.

Choosing Your Fonts Wisely

Font selection might seem like a minor detail, but it significantly impacts readability and the overall aesthetic of your book. Serif fonts like Garamond, Adobe Jensen, Georgia, or Caslon guide the reader's eye smoothly across the page and are ideal for print. Digital formats give readers the option to choose their fonts, often opting for sans-serif fonts like Helvetica or Arial for better screen readability.

Font size also matters. Too large, and it looks like you’re trying to fill up the page; too small, and it becomes hard to read. Always print a full-size preview to ensure the font appears just right. And remember, any fonts used should be licensed for commercial use. Adobe fonts and Google fonts are great choices.

Balancing Margins and Spacing

Margins create necessary white space, making the text feel more approachable. Standard trade paperbacks typically use 3/4 to 1-inch margins. Don't forget to account for the gutter—the inner margin where pages meet the spine. The size of the gutter margin can vary based on your print service guidelines.

Another aspect is the spacing between lines, known as "leading." Proper leading enhances readability. Microsoft Word isn't the best tool for precise leading, but software like Adobe InDesign provides better control.

Perfecting Paragraph Styles

The choice between indented or block paragraphs matters. Fiction and general non-fiction typically use indented paragraphs, while technical and academic books might lean towards block paragraphs. Maintain moderate indentation (about 0.25 to 0.3 inches) for a polished look. Consistent paragraph styles indicate professionalism.

Tools of the Trade

Microsoft Word might be familiar but isn’t ideal for book formatting. Consider other tools like:

* KDP Kindle Create

Ideal for formatting and creating table of contents directly on Amazon's platform.

* Vellum

Intuitive but limited to Mac users, better suited for novels.

* Atticus

Available for both Mac and PC, combining writing and formatting tools.

* Adobe InDesign

The gold standard with comprehensive control, though it has a steep learning curve.

If steep learning curves and technicalities sound daunting, it might be worth hiring a professional designer. The investment can save you time and ensure a polished book that stands out.

What's Next?

In our next episode, we'll delve into the finer details of interior formatting, including running headers, table of contents, and front and back matter. Paid subscribers will also get access to a list of the top 15 formatting mistakes indie authors make, along with other bonus content.

If you found this episode helpful, please share it with a fellow author and leave a comment.

Your book cover is your first chance to grab a reader’s attention, so getting it right is critical. In this episode, we dive into everything indie authors need to know about working with a professional book cover designer. Learn how to craft the perfect brief, set your budget, and navigate the revision process like a pro.

Thinking of designing your own cover? We’ve got tips for DIY success, from mastering genre conventions to creating covers that stand out in a crowded market. Whether you’re hiring a designer or going the DIY route, this episode will equip you with the tools to create a cover that’s both eye-catching and marketable.

What You'll Learn in This Episode:

* Why investing in a professional cover designer can boost your book’s sales.

* The 12 essential elements every author should include in their design brief.

* Budgeting for book cover design and understanding the costs.

* How to give feedback to your designer for the best results.

* DIY cover design tips, tools, and common mistakes to avoid.

Bonus for Paid Subscribers: Don’t miss our exclusive tips on how to provide constructive feedback your designer will love and elevate your collaboration!

This week’s episode of the Indie Author Blueprint Podcast is all about mastering the technical specifications for book covers.

In this episode, we break down the key aspects of book cover design, including:

* How to calculate the right trim size and spine width.

* The importance of bleed and margins for print books.

* Ensuring high resolution and the correct file formats.

* The critical differences between eBook and print covers.

Whether you’re creating your own covers or collaborating with a designer, these tips will save you time and help your book stand out for all the right reasons.

As a bonus for subscribers, I’ve created an exclusive guide: "Cover Specs Checklist” on Substack.

In this episode of Indie Author Blueprint, Michelle Rayburn explores the art of crafting visually cohesive book covers for a series. Ideal for authors who want their series to not only stand out but also feel connected, this lesson offers thoughtful insights. Using the analogy of an architect designing a cul-de-sac, Michelle guides you through the essentials of series branding. Tune in to explore how effective cover designs can establish reader trust and enhance your book's appeal. If you're aiming to harmonize uniqueness and uniformity in your book series, this episode is for you. Happy writing and designing!

Check out the bonus content with images and examples on Substack, plus action steps for paid subscribers.

Content Outline

1. Importance of Branding:

* First Impression:

Your book covers serve as the primary mode of communication with potential readers, conveying the genre, tone, and quality of your series.

* Building Trust:

A cohesive visual design helps establish trust with readers, signifying that the books are interlinked, and if they enjoyed one, they are likely to appreciate others in the series.

2. Cohesion Without Redundancy:

* Unique Yet Unified Art:

Your covers should appear related yet distinct. Avoid the pitfall of making books look like carbon copies with slight adjustments.

* Analogy of Architectural Design:

Like houses on a cul de sac, book covers should be unique but exhibit a recognizable theme or style, aligning them visually.

3. Key Elements of Series Branding:

* Fonts:

Use consistent typefaces to create recognition. Align font choices with genre expectations.

* Colors:

Utilize a specific color palette for tone communication, with variations to keep the series fresh.

* Images and Visual Elements:

Consistent use of characters or thematic images enhances series recognition.

* Layout:

Consistent placement of titles, author names, and other elements contribute to series unity.

4. Avoiding Pitfalls:

* Consistency in Style:

Avoid changing styles mid-series to prevent confusing readers.

* Decision-Making:

Be cautious with overriding professional design advice if you have specific preferences to ensure a balance of personal vision and market standards.

5. Actionable Steps:

* Planning:

Collaborate with a designer to create a style guide incorporating fonts, colors, images, and layout.

* Long-Term Vision:

Even if starting with a single book, plan for potential sequels and how they will integrate visually.

* Testing and Adjustment:

Mock up covers side by side to assess cohesiveness and make necessary adjustments.

You finished your draft—now what? Before you jump straight into publishing mode, there’s a crucial stage that separates hobby projects from professional books. In this mini-workshop for paid subscribers, I’m walking you through what comes after “The End”: preparing your front and back matter, requesting endorsements, deciding whether you need a foreword, and organizing the details that make your finished book ready to publish. Think of it as your bridge between writing and publishing—the step that helps your story shine when it finally meets the world.

https://indieauthorblueprint.substack.com

Unlock the secrets to creating compelling book covers with Michelle Rayburn's latest episode of "Indie Author Blueprint." Discover the impact of design elements, avoid common DIY pitfalls, and learn how professional covers can enhance your book's marketability. Don't miss insights on best practices and future redesign examples.

If your idea of designing a cover involves Comic Sans and a blurry stock image you found on Google, step away from the keyboard! Designing a book cover is much more nuanced. We need artistic skill, an understanding of genre conventions, and a bit of technical wizardry.

Key Concepts in this Episode

* Importance of Professional Book Covers:

A professional-looking book cover is crucial for indie authors as it forms the first impression and influences a buyer’s decision. It serves as an essential marketing tool, distinguishing self-published books in a competitive market.

* Designing Book Covers:

Designing a book cover requires a blend of artistic skill, understanding of genre conventions, and technical knowledge. A well-designed cover should reflect the book’s brand and appeal to its target audience, with different genres requiring distinct styles.

* Technical Aspects of Cover Design:

Understanding technical specifications, such as color profiles, layout, and typography, is crucial. Errors in these areas can lead to amateur-looking covers and publishing rejections, emphasizing the importance of getting these technical elements right.

* Common Pitfalls of DIY Covers:

DIY covers often exhibit telltale signs like poor photo editing, inappropriate font choices, and lack of intentional design. These can detract from a book's perceived quality, making it appear unprofessional.

* Reader Engagement Through Design:

A book cover should not only serve as a marketing tool but also enhance the reader's experience. Quality design reflects the effort put into writing and establishes a strong first impression that entices potential readers.

Join the discussion about covers on Substack here: https://indieauthorblueprint.substack.com/p/which-cover-is-self-published

In this episode of Indie Author Blueprint, we're wrapping up our mini-series on editing, diving into what to do when you receive your edits back. We'll discuss the process of reviewing changes and comments from your editor, maintaining your unique voice while refining your manuscript, and the importance of learning from each editorial experience. Whether you're an experienced indie author or just starting, this episode offers practical insights to help your book become the best it can be. Join us as we explore the final steps in the editing journey before turning our focus to new topics in the coming weeks!

Key Topics:

Don’t just accept all changes your editor made:

As tempting as it may be to click “accept all changes” and move on, don’t do it. Your editor made those changes for a reason, and it’s crucial to go through them line by line."

* Process through changes carefully:Take your time. Read each suggested change and ask yourself if it makes sense for your book.

* Check if it preserved your voice:One of the most important aspects to maintain is your voice. Did the changes still sound like you? If not, you may need to tweak the wording to align better with your style.

* Accept changes selectively:When reviewing, accept changes that improve clarity or grammar, but feel free to modify anything that feels off. Remember, it’s your book.

Review the Comments Too

* Engage with your editor’s questions and feedback:Your editor may have left questions or suggestions to clarify specific sections. Take the time to reflect on these and decide how to proceed.

* Ask for clarification:If something confuses you, reach out. Editors are there to help, and asking questions can provide clarity.

* Research where necessary:Sometimes, an editor may point out something you need to research more deeply. Take this as an opportunity to grow in knowledge and strengthen your manuscript.

Learn from Your Mistakes

* Take note of these mistakes and actively work to correct them in your writing. This way, future manuscripts will be cleaner, saving you and your editor time.

One of the most important parts of the editing process for your book is knowing what to look for in an editor. Your editor makes a big difference in how your book turns out!

In this podcast episode, we dive into what authors need to know when choosing the right book editor. We’ll briefly review different types of editing—from developmental to copy editing—and how to match an editor’s specialty with your genre and goals.

Learn which questions to ask potential editors to vet their expertise, including crucial details like their editorial approach, timeline, familiarity with the Chicago Manual of Style, and pricing structure. We also cover the importance of sample edits and discuss red flags to watch for, including signs that an editor may lack the industry knowledge needed to polish your manuscript for publication.

Whether you're a first-time author or a seasoned indie publisher, this episode will help you find the editorial support you need to bring your book to life.

In addition to this content, there is a bonus episode for paid subscribers that goes into where to find a great editor.

Ever wonder why so much Indie Author Blueprint content is audio?

You’re busy! I wanted to make content you can listen to while doing something else: driving, dishes, walking, etc. The content is created so you can process bite-sized pieces. Unlike courses you purchase and never complete, this allows you to search for themes and topics to listen to your needs.

In this episode of Indie Author Blueprint, Michelle explores the nuances of self-editing your manuscript to make it shine before sending it to an editor. Learn essential strategies to enhance readability, improve structure, and fix common mistakes. No, it doesn’t replace hiring an editor, but you’ll discover valuable tools to help polish your writing and potentially reduce editing costs. Perfect for indie authors seeking to refine their craft and produce compelling, polished manuscripts. Join Michelle for practical insights to elevate your writing.

Topics Covered in this Episode

1. Structure and Flow

*  Clear Introduction and Conclusion

*  Logical Flow

*  Transitions

2. Voice and Style

* Consistency

* Point of View (POV

* Show, Don’t Tell

3. Sentence Structure and Readability

* Sentence Length

* Active vs. Passive Voice

* Clarity

4. Grammar and Punctuation

* Spelling and Grammar

* Punctuation

* Overuse of Exclamation Points

5. Word Choice and Repetition

* Avoid Redundancy

* Avoid Clichés

* Strong Verbs and Descriptive Language

6. Dialogue

*  Natural Sounding

*  Dialogue Tags

*  Pacing

7. Formatting and Consistency

*  Chapter Headings and Subheadings

*  Font and Style

*  Page Breaks

Self-Editing Tip Sheet

Looking for more? Look for the Self-Editing Tip Sheet post for paid subscribers. This printable guide is available for download at any time you start your subscription to Indie Author Blueprint on Substack.

Monthly subscriptions are less than the cost of a coffee and a bagel!

Listen to the latest episode of Indie Author Blueprint as we dive into the common slip-ups writers often make when planning their editing journey. Hosted by Michelle Rayburn, this episode is crafted to help both new and seasoned authors navigate the complexities of editing without stress. We’ll touch on crucial concepts that writers often overlook, providing insights that could make the difference between a polished book and one that misses the mark.

Whether you're rushing to meet deadlines or juggling tight budgets, a thoughtful editing process is key to success. Discover how to avoid these pitfalls and ensure your manuscript shines. Tune in to enhance your self-publishing experience and get your book the attention it deserves.

No, it isn’t the Ten Commandments, but there are ten key concepts to pay attention to when you’re in the editing phase.

The Ten Most Common Mistakes

* Skipping Developmental Editing: Developmental editing is crucial, particularly for first drafts and complex narratives. It provides an opportunity to assess the structure, plot, and character development, thereby enhancing the overall quality of your writing. New authors should especially consider starting with a comprehensive developmental edit before progressing to copyediting or proofreading.

* Underestimating Editing Time: The editing process is often not as swift as anticipated. It involves thorough revisions and numerous rounds of feedback. Attempting to expedite this process can compromise the quality of your work. Adequate time should be allocated to each editing phase, with an understanding of potential iterations required for refinement.

* Choosing the Wrong Kind of Editing: Educate yourself on different types of editing—developmental, line, copyediting, and proofreading. Align your manuscript's needs with the appropriate type of editing. Miscommunication with your editor regarding the expected scope of work can lead to inadequate editing outcomes.

* Inadequate Budgeting for Editing: Professional editing is an investment. Authors often make the mistake of undervaluing this and seeking low-cost services, potentially receiving subpar results. An appropriate allocation of resources toward experienced editors will enhance your manuscript's quality.

* Over-reliance on Self-Editing: While tools like Grammarly are useful, they are not infallible. Self-editing should be seen as a preliminary step. Professional editors offer objectivity and expertise that software cannot match, ensuring that subtle errors are identified and rectified.

* Disregarding Genre and Audience: Editing needs vary with genre and target audience. Understanding these nuances allows for tailored edits that resonate with readers and meet genre-specific standards.

* Expecting Editors to Fix Everything: Keep in mind that editing is a collaborative effort. It's unrealistic to assume editors will address every issue. Engage actively in the editing process to produce a polished manuscript.

* Skipping Multiple Editing Rounds: Avoid the pitfall of a one-pass edit. Expect to undergo several rounds of editing to achieve a high-caliber final product. Persistence through these iterations is necessary for manuscript perfection.

* Neglecting Proofreading: Despite thorough copyediting, proofreading remains essential. It captures residual typos and grammatical errors, ensuring the manuscript's readiness for publication.

* Insufficient Research on Editors: Properly vet editors to ensure compatibility and expertise relevant to your manuscript's needs. Request sample edits and refer to previous works to gauge their style and efficiency.

By understanding and circumventing these common mistakes, you can significantly enhance the editing phase of your self-publishing journey. I encourage you to reflect on these insights and integrate them into your editing strategy. Join us in the next episode as we delve into the “Art of Self-Editing" to further refine your manuscript before professional intervention.

Which of these mistakes are you the most likely to fall into? Join the subscriber chat to discuss. Subscribers can also start new topics.

Whether you're diving into self-publishing or just figuring out the whole editing thing, this kicks off a miniseries on editing and what indie authors need. After writing the rough draft, every editor needs editing, but where do you begin, and what do you need?

Let’s review some of the key topics I covered in the podcast episode.

The Editing Basics:

* Big Picture Breakdown: Editing isn't just about fixing typos; it involves several stages, including developmental editing, line editing, copyediting, and proofreading. Each step is essential to turning your draft into something ready to publish.

* Developmental and Line Editing:

* Developmental Editing:

Think of it as story surgery. This part ensures your plot is solid and your characters are doing what they’re supposed to.

* Line Editing:

This makes your sentences sing. It’s more about flow and less about grammar.

* Remember, terms can vary (like substantive or content editing), so make sure you and your editor are on the same page.

* Copyediting: This is the nitty-gritty phase. It tackles grammar, punctuation, and factual accuracy, making sure your writing is clean and consistent with any style guides you’re following.

* Proofreading: The final polish. This step catches any lingering typos or small mistakes, ensuring a smooth read.

Special Help:

* Ghostwriting and Book Doctoring:

If your draft is more like a bunch of ideas thrown together, pros can help turn it into a cohesive manuscript.

Professional Editing - Why It Matters:

* Investing Wisely: Editing can cost a lot, but it’s worth it. A polished book is more marketable and enjoyable to read.

* Resources: Check out the links below for some resources on knowing what to expect on services and cost.

Challenges in the Editing Phase:

* Feeling Overwhelmed:

It’s totally normal to feel swamped by the editing process. Just remember, going too cheap on an editor can cost you in the long run.

What’s Next?

This episode kicks off a miniseries on editing needs, with future episodes covering common author mistakes, self-editing tips, and more. Stay tuned for all the details.

Additional Resources:

* Look into The Chicago Manual of Style for comprehensive guidance on editing standards.

* Read Scott Norton's handbook on developmental editing for deeper insights.

* Explore the Editorial Freelancers’ Association guide to average editing costs. This is a must-have resource! It is the most comprehensive list of types of editing and prices I have seen.

For paid subscribers to Indie Author Blueprint, I just started a chat thread here on Substack. This is your opportunity to ask questions and discuss with other writers. I’m asking there: what challenges have you had with any aspect of editing? Perhaps, self-editing, knowing what you need, budgeting for an editor, or receiving feedback.

In this episode, we dive into the world of contracts and what they mean for self-published authors. No, indie authors won’t sign the same kinds of contracts that traditionally published authors do, but they DO sign agreements, and it’s important to understand what they mean.

Contracts might sound intimidating, but they're essential for securing your rights and ensuring your publishing project gets done. In this episode, Michelle Rayburn guides you through the types of agreements you might encounter and the significance of understanding each one. Whether you're working with publishing platforms, distributors, or freelancers, having a grasp of the basics will give you immense peace of mind as you navigate your publishing journey.

As a bonus, paid subscribers to Indie Author Blueprint have access to a sample of the contract Michelle uses with her freelance clients.

Topics Covered

1. Introduction to Contracts

* Importance of understanding contract terms.

* Protection of author rights and ensuring fair compensation.

2. Differences Between Contracts for Self-Published vs. Traditionally Published Authors

* Traditional publishing involves contracts with agents and publishers.

* Self-publishing often lacks formal signing but includes agreements.

3. Types of Agreements for Self-Published Authors

* Agreements with self-publishing platforms.

* Contracts include agreements on deliverables and payments.

* Digital acceptance of terms through platforms like Amazon KDP or IngramSpark.

4. Contracts for Distribution

* Examples include Draft2Digital and Smashwords.

* Elements like fees, royalties, exclusivity, and distribution platforms.

5. Contracts for Publicity, Marketing, Editing, and Design

* Agreements for deliverables, costs, and responsibilities with hired services.

* Work-for-hire contracts with freelancers or service providers.

6. Understanding and Managing Contract Terms

* Importance of reading the fine print and understanding rights.

* Freelancers’ rights and retention of author control over work.

7. Best Practices for Managing Contracts

* Educating oneself on terms and agreements.

* Utilizing industry resources like blogs, forums, and guides.

8. Seeking Professional Advice

* Consulting with publishing lawyers or industry experts.

* Subscription-based legal programs for affordable advice.

Do you find royalties confusing? As an indie author, it’s a straightforward calculation. But you still want to know the compensation so you can plan for how to price your book.

In the latest podcast episode, we demystify royalties for indie authors. Learn the key differences between traditional and self-publishing royalties, how royalty rates work on platforms like Amazon KDP and IngramSpark, and tips to ensure your book's profitability. Essential listening for anyone navigating self-publishing!

KDP Royalty Calculator

IngramSpark Compensation Calculator

You’ll find the key themes from the episode below, but here’s a bonus example of how KDP calculates royalties for books sold on Amazon:

Cover price: $15.99

KDP gets 40% of the cover price: –$6.40

Printing cost: –$3.49

Your royalty: $6.10

If your book sells through expanded distribution (via Amazon through another bookstore), they take another 20% of the cover price.

Take the number above and subtract $3.20.

That leaves you with $2.90.

Bottom line: Amazon gets a cut, and the other retailer gets a cut. So you’re left with a smaller royalty for books sold through other bookstores.

Once you do the math, it might lead to deciding to increase your cover price!

Key Themes from the Episode

Here are five key themes and takeaways discussed in the episode along with the main conceptual takeaway for each:

Definition and Importance of Royalties

Takeaway: Royalties are the earnings authors receive from the sale of their books. Understanding how royalties work is crucial for making informed financial decisions and optimizing publishing efforts.

Traditional vs. Self-Publishing Royalties

Takeaway: In traditional publishing, authors receive royalties after the publisher recoups marketing and production expenses. In self-publishing, authors directly earn royalties after covering printing costs and platform fees, potentially leading to higher profit margins per book.

Cost Calculations in Publishing

Takeaway: Cost structures vary between formats; e-Books generally offer higher royalties with certain pricing strategies, while print books involve additional printing and production costs that lower the author's royalty percentage.

Platform-Specific Royalty Structures

Takeaway: Different self-publishing platforms have distinct royalty structures; for example, Amazon KDP offers higher royalties for e-Books priced within a particular range, and provides calculators for authors to estimate earnings based on book characteristics.

Factors Affecting Royalties

Takeaway: Programs like Kindle Unlimited offer varying royalty options based on exclusivity and other terms. Authors must carefully consider these agreements for their impact on visibility, promotional opportunities, and overall earnings.

By understanding these key themes, indie authors can strategically navigate the financial aspects of self-publishing to optimize book sales and profits.

Next time, we will cover what kinds of contracts you might need to sign as an indie author.

Dive into the essentials of ISBNs (International Standard Book Numbers) for self-publishing authors. Learn why obtaining your own ISBN is crucial, the differences between ISBNs, barcodes, and ASINs, and get a glimpse of copyright basics. Set a strong foundation for your independent author journey today!

Key Topics Covered:

* Importance of ISBNs in self-publishing

* ISBNs versus barcodes and ASINs

* Registering your own ISBN

* Copyright basics and protection

* Distinctions between free and purchased ISBNs

* ISBNs for different book formats

* Setting up a publishing imprint

For paid subscribers to Indie Author Blueprint, there is also a PDF cheat sheet on ISBNs and barcodes.

I Can Do It All Myself, Right?

You might initially believe you can handle all aspects of publishing yourself, but several factors could help you realize you may not be fully qualified. In this episode, we will cover five of them. Listen in for tips on why you might not be able to DIY your whole book project.

If you needed to have knee surgery, would you YouTube it all? Would you expect one staff person to know how to do anesthesia, the surgery, the billing, and the room cleaning?

There are different professionals for each part of the process. It works that way with books too.

Now, many authors can do a lot of the steps. But you need to know where you have gaps. I design other people’s books, so I design my own. But I hire an editor. I can’t spot all my mistakes.

1.     Quality Comparison

2.     Reader Feedback

3.     Complexity of Each Task

4.     Industry Standards

5.     Professionalism and Branding

After you listen, I really want to hear your thoughts on which parts of publishing you feel ready to tackle yourself.

In this episode, Michelle shares why ordering a printed proof is one of the smartest steps you can take before publishing your book. She tells the story of a proof copy that revealed more than a few surprises—misaligned headers, tight margins, and a font that felt too small—and explains what every indie author should look for beyond typos.

Learn what to check in your print proof, how to fix common layout mistakes, and why this stage is about craftsmanship, not perfection.

Listen in to learn:

–Why digital previews aren’t enough

–What to check in your printed proof (inside and out)

–The most common print mistakes indie authors miss

–How to know when your book is truly ready to publish

https://indieauthorblueprint.substack.com

Join Michelle Rayburn on Indie Author Blueprint as she explores choosing the right self-publishing platform. Learn the critical factors to consider, from ease of use and customer support to royalty structures and global reach. Discover why Amazon KDP is her top recommendation for first-time indie authors.

Key Topics in This Podcast Episode

* Choosing a publishing platform

* Understanding platform roles

* Ease of use considerations

* Customer support importance

* Distribution and reach

* Royalty structure details

* Pricing control

* Format options

* Fees and hidden charges

* Promotional features

* Content ownership

* Sales data tracking

* Payment frequency and method

* Recommended platforms for beginners

Bonuses

Paid subscribers to Indie Author Blueprint have access to a separate post with a full, detailed summary of the topics in this episode. Plus, a printable worksheet that helps you work through your own planning process.

The premium content is available at any time when someone becomes a paid member, including previously released worksheets.

In this fifth episode of the Indie Author Blueprint podcast, we shift focus toward the practical aspects of treating your indie publishing journey as a serious business venture. As the CEO figure of your publishing company, you are not only a writer but also the manager responsible for ensuring the success of your publishing efforts. Michelle provides comprehensive guidance that will help you navigate the essential steps you need to take to establish and grow your indie publishing business effectively.

Key Takeaways

1. Analyzing Your Genre:

* It's crucial to identify your book's genre accurately, whether it's fiction (romance, mysteries, contemporary, etc.) or nonfiction (self-help, memoir, Christian living, etc.).

* Study at least three successful books in your genre, focusing on their covers, categories, and general appeal.

* Pay close attention to professionally published books for a clearer benchmark.

2. Understanding the Market:

* Define your target audience precisely. Your book isn't for everyone; it's for a specific ideal reader.

* Determine the unique problems or desires your book addresses and how it stands apart from others.

* Look at what keywords and categories these books use, especially what readers are typing into search engines.

3. Treating Publishing as a Business Venture:

* Draft a simple business plan. Outline your budget, financial goals, and any training or professional help you might need.

* Explain how this effort is legitimate and not merely a hobby, which might be particularly valuable to communicate to supportive partners or spouses.

4. Striving for Quality:

* Identify professional help for editing, cover design, and other essential aspects of your book.

* Assess your strengths and weaknesses in design and production to determine where you need help.

* Ensure that your book's cover and content can stand up to professional standards, as this significantly impacts sales.

5. Creating a Marketing Plan:

* Develop a detailed but actionable strategy for marketing your book.

* Know which platforms you’ll use and plan how you'll engage with your target audience.

* Break down marketing activities into manageable tasks to avoid feeling overwhelmed.

6. Handling Legal Aspects:

* Investigate legal requirements like registering your business, obtaining necessary permits, and understanding tax implications.

* Consider the need for an LLC, contracts, and other legal frameworks depending on your specific situation.

7. Avoiding Shortcuts:

* Reflect on potential shortcuts, such as skipping editorial processes, and understand why they could harm your book’s success.

* Reiterate the importance of professional quality and the long-term benefits of not cutting corners.

8. Knowing Your Weaknesses:

* Identify areas where you lack expertise and devise a plan to address these challenges.

* Seek out resources and professionals who can support you in these areas to ensure the success of your publishing venture.

Special Features

Free Worksheet: This episode includes a printable worksheet designed to help you think through the various aspects discussed. Get it from the link below and use it to outline your business plan, marketing strategy, and more. In future episodes, worksheets like this will be for paid subscribers to accompany audio episodes.

Action Items

* Download the free worksheet.

* Analyze successful books in your genre.

* Define your target audience and market your book accordingly.

* Treat your publishing like a legitimate business by drafting a business plan and focusing on quality.

* Handle the legal requirements and avoid taking harmful shortcuts.

* Identify your weaknesses and seek the necessary help to overcome them.

Learn the truth about self-publishing as Michelle Rayburn debunks ten misconceptions about the process. From the common belief that anyone can quickly make a lot of money to the idea that self-publishing means lower quality, gain valuable insights into what it truly takes to succeed in the world of independent authorship.

* I just write it, send it in, and it gets published. You still have to write something someone wants to read. And you have to work hard to learn how to be a better writer. Traditional publishing doesn’t work that way. Writers sent in pitches, they work forever on proposals, they get an agent, they get rejected. It’s a long, difficult process.

* Self-publishing is easier than traditional publishing. Many people believe self-publishing is a simple and quick process. While it allows more control, it requires significant effort in writing, editing, designing, and marketing. You have to be all the roles of the people on a publishing team, or you need to hire them out and form a team.

* Anyone can self-publish a book. Well, anyone can publish anything they wish. But not every book attracts buyers. Many indie authors think if they just publish a book, people line up to buy it.

* Self-published books don’t sell well: There’s a misconception that self-published books can’t achieve significant sales or reach a broad audience. In reality, many self-published authors have achieved commercial success and built large readerships.

* Self-publishing means lower quality: Some assume self-published books are poorly written or poorly produced. However, with professional editing, cover design, and formatting, self-published books can rival traditionally published ones in quality.

* Self-publishing is too expensive: While there are costs involved, self-publishing doesn’t have to be prohibitively expensive. Authors can control their budget by choosing where to invest, such as in professional editing or cover design.

* I don’t need an editor. I can spot typos anywhere. Um. We all need editors. I’m a professional editor and I really need one.

* You don’t need to market your book: A common myth is that the book will sell itself. In truth, self-published authors are responsible for their own marketing and must actively promote their work to gain visibility and sales.

* You can make a lot of money quickly: Some believe self-publishing is a quick path to wealth. While some authors do make a significant income, it usually requires time, persistence, and strategic marketing.

* You have complete creative freedom without consequences: While self-publishing offers creative freedom, it also means the author is responsible for all aspects of the book, including potential mistakes. There’s no safety net like in traditional publishing.

Which one of these resonates most with you? What would you add to the list?

By dispelling misconceptions and embracing the realities of publishing, you can set a strong foundation for success as an indie author. With mindful consideration of these lessons, you can navigate the publishing landscape with confidence and purpose.

Learn the ins and outs of indie publishing and having your own imprint in this informative episode of Indie Author Blueprint. We dive into the pros, including profit margins and control, and the cons, such as limited distribution and the stigma of self-publishing. Don't miss this essential guide for aspiring indie authors.

Pros

* No gatekeepers – no literary agents or publishers calling the shots.

* Better profit margins ­– fewer people to take a cut of your profits (agents, publisher, distributor, etc.).

* More control and flexibility – you make the final decisions about editing and design, marketing, and distribution. You can think outside the box and take risks.

* Faster

* Can run ads to the book from Amazon.

* Can see sales numbers up to the week in my dashboard.

* Might not need to write a book proposal.

Cons

* No gatekeepers – the author needs to know the industry and make good decisions about editing, design, and quality. Shortcuts will cost.

* Limited distribution – The author/publisher might not be able to get their book into the same markets as a traditional publisher.

* Stigma – some people see self-published books as lower in quality.

* Need to self-motivate

* Cost

* Authors might not do their due diligence. (Book proposals are helpful for that, and you might want to write an informal one, anyway!)

Action Steps

I created a worksheet for you to use as you think through the pros and cons and create a plan to maximize both writing.