Explorez tous les épisodes du podcast In the Pit with Cody Schneider | Marketing | Growth | Startups
| Titre | Date | Durée | |
|---|---|---|---|
| Data Scraping for GTM Engineering: 100+ APIs to Give Claude Code Now | 22 Sep 2026 | 00:33:39 | |
Brought to you by https://www.graphed.com/ Deploy AI Agents for Marketing + GTM Intro Most of the marketing data you want is public. It's just not exposed. Ad platforms show you what makes you spend more with them, and hide the rest. Adrian runs Scrape Creators, an API for public social data. He spent this episode listing almost 20 tools that get at the stuff platforms don't hand over — creator emails, Instagram stories, full tweet history, every nutritionist in the United States. The real takeaway isn't any one API. It's that chaining them together takes an afternoon now. Google Maps → email finder → Instantly → booked meeting. No engineer. Timestamps (02:34) A customer got busted by Meta this week — where Adrian draws the legal line (08:41) Outlier identification: rank a creator's catalog, pull the transcripts, extract the hooks (12:31) The non-technical build loop — API docs into Perplexity, Python into a vibe coding tool, one-shot app (21:16) Hiker API — Instagram emails, followers, and stories from behind the login (25:56) Google Maps at scale — Targetron, Serper.dev, and the email enrichment chain on top Find Adrian - scrapecreators.com | |||
| This Guy is Sending 250,000 LinkedIn DMs a Month, Here's the Exact System | 17 Sep 2026 | 00:49:34 | |
Deploy AI agents for marketing - https://www.graphed.com/ Nick Abraham is breaking down the exact outbound system behind 250,000 LinkedIn DMs a month, including the numbers, infrastructure, and why LinkedIn is blowing cold email out of the water right now. He pulls back the curtain on the LinkedIn InMail arbitrage that most people have no idea exists, how he's stacking SalesNav licenses to send at scale without paying per credit, and why reply rates on LinkedIn are nearly 3x what he's seeing from cold email, even to the exact same lead lists. But it doesn't stop there. Nick also gets into how he's completely rethinking cold email as a one-to-one marketing channel powered by AI, where every email is essentially a personalized ad written specifically for that recipient's business, role, and pain point. He walks through a real live example using getleads.io and how he's slicing TAM lists into micro-campaigns by channel type, inbox provider, and job function to squeeze dramatically better results out of the same volume. They also get into the full outbound tech stack Nick is running right now: SmartLead for email sequencing, HeyReach for LinkedIn, Master Inbox for unified reply management, Close CRM for pipeline, and how Cursor plus Claude replaced his entire RevOps setup, no Zapier, no full-time hire. About the Guest Nick is the founder of Leadbird.io, one of the top outbound agencies running today. Link with him through here. https://x.com/NickAbraham12 https://www.linkedin.com/in/nick-abraham/ Learn more about Leadbird https://leadbird.io/ | |||
| Skip Zapier, Go Straight to Code: GTM Engineering Explained from the Front Lines | 08 Sep 2026 | 00:48:51 | |
Deploy AI agents for marketing - https://www.graphed.com/ GTM engineering is one of the fastest-growing roles in tech right now, but what does it actually involve, and why are companies scrambling to hire for it? In this episode, I sit down with Benyamin Holley, a GTM engineer who's worked at multiple startups including AirOps, to break down what this job really looks like day to day. We dig into why API completeness is becoming the new buying criteria for software (and why Salesforce is quietly winning the AI era), why you should skip tools like Zapier and N8n entirely and go straight to code, and how "just-in-time" internal tools are changing the way teams build workflows. Ben also walks through real systems he's built and explains why expertise, not just tooling, is what actually separates winners in an increasingly saturated market. We also get into the debate around cold email as a marketing channel vs. a sales channel, why attribution is still an unsolved problem, and what companies should actually look for when hiring a GTM engineer. In this episode, we cover: 00:00 — What a GTM engineer actually is (and why every company is hiring one) 02:54 — Why Salesforce beats HubSpot now: API completeness is the buying criteria 05:29 — Skip Zapier and n8n entirely, go straight to code 08:31 — Your GitHub repo is your GTM portfolio 32:29 — The job-change bot: vibe-coding UserGems and what made it hard | |||
| Why Memes Beat Rage Bait for Real Revenue Growth | 14 Apr 2026 | 00:50:03 | |
Your biggest advantage in marketing right now isn’t better ads. It’s understanding what actually makes people buy — and it’s probably not what your feed is telling you. Rage bait is everywhere. It gets views. It gets engagement. But it doesn’t build trust — and it definitely doesn’t drive real revenue in B2B. In this episode, we sit down with Jason Levin, co-founder of Memelord.com, to break down why meme marketing is quietly outperforming rage bait, how humor builds trust with high-value buyers, and the exact systems top marketers are using to scale meme-driven acquisition. The deeper insight: the best marketers aren’t chasing attention — they’re engineering relatability at scale. You’ll learn how to operationalize memes across multiple accounts, why “remixing” is the real creative advantage, and how to turn humor into a repeatable growth engine. If you’re thinking about distribution in 2026, this is a playbook most companies still aren’t using.
Jason Levin — co-founder of Memelord.com, an AI-powered meme marketing platform helping companies scale humor, distribution, and content velocity through AI-generated memes and multi-account social strategies.
00:21 - Guest Introduction: Jason Levin from Memelord.com 00:41 - Memes vs Rage Bait Marketing 01:13 - Tactical Meme Marketing Strategies 02:24 - The Importance of Branding and Trust 03:27 - Rage Bait vs Smart Bait Philosophy 05:01 - Why Meme Marketing Drives Revenue 06:43 - Building Trust in B2B Through Humor 08:13 - Niche Meme Accounts and High-LTV Distribution 10:19 - The Problem with Rage Bait Culture in Silicon Valley 15:00 - Inside Memelord.com: Product, Demo & AI Tools 30:43 - Scaling Distribution, Verified Orgs & Measurement Key Topics & Insights 1. Rage Bait Gets Attention — But Not Revenue There’s a growing belief that anger = growth. But here’s the reality: Rage bait attracts the wrong audience. It pulls in:
The problem: High-value buyers don’t respond to manipulation — they recognize it. And when trust is broken, conversion dies. The takeaway: Views are not revenue.
Memes work because they create instant recognition. Instead of forcing attention, they generate:
When people feel understood, they convert faster.
Memes don’t replace strategy — they amplify it. Smart marketing stacks multiple levers:
Modern content velocity comes from remixing, not originality. Instead of creating from scratch:
This is how meme engines scale.
Scaling meme marketing requires fragmentation:
This creates parallel distribution channels instead of relying on one brand feed.
A key growth hack discussed:
This creates ubiquity and compounding reach.
Even in a world of automation:
still outperform pure distribution hacks.
Instead of tracking vanity metrics:
This becomes the true signal of market pull.
Memelord.com represents a shift:
Memes are no longer content — they are infrastructure.
With Graphed you can: Ask: 👉 Get a free trial worth $500 plus a personal discovery call to set up your first dashboard: https://graphed.com/ | |||
| You Should Only Focus on Increasing Branded Search Volume in 2026 | 29 Dec 2025 | 00:03:36 | |
Your “source of truth” for customer acquisition isn’t GA4. It’s what people tell you when they sign up — and right now, that story is changing fast. In this episode, we unpack a simple but brutally effective tactic: adding a required “How did you hear about us?” field to your signup form — and using that data to understand where real discovery is happening. The surprise? More and more B2B customers are saying social media, even when analytics tools claim otherwise. But here’s the deeper shift: organic social is hard to measure… unless you track the right trailing indicator. That indicator is branded search. You’ll learn how to use Google Search Console to track brand-name impressions over time, why it’s becoming the only KPI that matters for modern founder-led marketing, and how branded search creates a defensible moat competitors can’t easily steal. If you’re planning your marketing strategy for 2026, this is the measurement system you need. What You’ll Learn
1. Signup Attribution Beats Analytics (Almost Every Time) One of the fastest ways to understand how customers actually found you is simple: add a required “How did you hear about us?” field in your signup form.
And the punchline: it often contradicts what GA4 says. 2. The B2B Discovery Shift: Search → Social If you’ve been paying attention to the data, something big is happening: People aren’t discovering new software products through search anymore. They’re discovering them on social — then Googling them afterward. This shift has accelerated over the past 12–18 months. Even in B2B, where trends typically lag behind DTC. What this means:
3. Organic Social Has a Measurement Problem The hardest part about investing in organic social is that it’s difficult to tie to ROI. Whether you’re doing:
…it doesn’t fit neatly into traditional attribution. So instead of forcing bad ROI models, track the trailing indicator that proves social discovery is working. 4. Branded Search Is the Trailing Indicator That Matters Here’s the key idea: When someone discovers your product on social, they don’t click your link. They Google your name. That branded search becomes the measurable proof:
This is why branded search growth is one of the strongest indicators of momentum. If branded search is increasing month-over-month, your brand is winning. 5. Branded Search Creates a Defensible Moat This is where it becomes more than measurement — it becomes strategy. Branded search is difficult for competitors to steal. Once people are searching your name, you own that demand. The only way competitors can interfere:
But that’s expensive, obvious, and usually temporary. So branded search is not only a KPI — it’s defensibility. 6. How to Track Branded Search in Google Search Console This is the tactical part. To track branded search over time, you want a chart that shows:
And this is surprisingly easy to pull from Google Search Console. 7. The Exact Chart & Prompt to Build It The goal is to extract Search Console impressions where queries include your brand name. Example prompt: “Build a chart showing total impressions over time for queries containing ‘YOURBRAND’.”Then your job becomes simple: Increase branded impressions month-over-month through:
This becomes the clearest signal that marketing is compounding.
With Graphed you can: Ask: 👉 Get a 14-day free trial with 10 seats for your team: https://graphed.com/ | |||
| Find All the Citations ChatGPT is Using to Answer Your Target Customer's Questions | 22 Dec 2025 | 00:43:49 | |
If you’re not getting cited by ChatGPT, your “AI SEO” strategy isn’t working, no matter what your dashboards say. Most of it is observability theater: dashboards, charts, synthetic prompts — and zero actual placement. In this episode, we chat with Shawn Schneider, founder of Eldil AI, about what actually determines whether your company shows up in ChatGPT answers. The short answer: LLMs don’t reward more content, clever prompts, or prettier dashboards. They reward a small set of trusted third-party sources — and most brands aren’t mentioned in any of them. Shawn breaks down why observability alone creates a false sense of progress, how to identify the specific citations that dominate your category, and how to turn that insight into real placements through outreach and negotiation. We also unpack why Google Search Console is still the best signal we have for AI-driven queries, how to prioritize the one citation that actually matters, and what the first 30–90 days can look like when you do this correctly. Guest Shawn Schneider — founder of Eldil AI, a GEO / AI SEO platform focused on identifying and securing the citations LLMs rely on most; helps brands and agencies win visibility in ChatGPT by targeting the power-law sources that shape AI answers.
1. Why dashboards feel good but don’t create outcomes.
2. The three common approaches in the market today:
Eldil uses Google Search Console + Analytics as the best available proxy for real intent. 3. How to spot AI-generated fan-out queries:
These often represent LLMs expanding short prompts into long-form searches. 4. The three pillars: Technical, Content, Authority
Authority is the multiplier most teams ignore. 5. What actually shapes AI answers:
6. The Power Law of Citations
If you’re not in those, content volume won’t save you. 7. The real workflow:
This is where most tools stop — and where Eldil focuses. 8. How many placements do you need? Surprisingly few.
This is concentrated betting, not spray-and-pray SEO. 9. Why GEO feels different from traditional SEO:
10. Who Should (and Shouldn’t) Do This Best fit:
If your customers do not use LLMs yet, start elsewhere. 11. Why ChatGPT is the main event Based on Eldil’s data:
12. What’s coming next
The window for cheap dominance will not last. Sponsor With Graphed you can: Ask: 👉 Get a free trial worth $500 plus a personal discovery call to set up your first dashboard: https://graphed.com/ | |||
| Ranking Your New Startup Domain for Your Brand Name | 11 Dec 2025 | 00:06:59 | |
Your brand doesn’t exist until it ranks on page one—and most founders have no idea how to make that happen. In this episode, we break down the exact playbook for getting a brand-new domain to show up in Google for your company name. After going through this process firsthand with Graphed.com, you’ll learn how to choose a rankable name, build the right backlinks, trigger branded search behavior, and use Google Ads to accelerate the whole process.
What You’ll Learn
1. Ranking for Your Brand Name = Early-Stage Trust If someone Googles your company and doesn’t find you, credibility collapses. Ranking for your brand name is one of the first—and easiest—trust signals to secure. Graphed.com took ~2 months to rank, but with this framework, it can happen in as little as 24–48 hours. 2. How to Choose a Rankable Name
3. Build the First 100 Backlinks (Brand-Name Anchors Only) Your #1 job early is to teach Google what your company is.
These are foundational “identity” links that help Google map brand → domain. How to build them:
4. Trigger Branded Search Behavior Once Google sees your backlinks, you need humans to reinforce the signal:
Google then learns: “When people search this name, this is the site they want.”You create this behavior through:
5. How Google Tests Your Domain Google will quietly experiment by showing your domain for branded queries.
This is the moment Google “decides” you belong on page one. 6. Accelerate Everything With Google Search Ads Run a brand campaign:
This forces the association between brand name → your site, and accelerates your rise in organic search. Brand protection tips:
7. Why .com Still Beats Every Other Domain Consumers inherently trust .com more than .io, .co, .xyz, etc.
With Graphed you can: Ask: 👉 Get a 14-day free trial with 10 seats for your team: https://graphed.com/ | |||
| Is vibe coding a bubble or skill Issue? Tactics to actually ship usable products | 20 Nov 2025 | 00:46:31 | |
There’s a whole narrative right now that “vibe coding is a bubble” and all the MRR from AI-built apps isn’t real. In this episode, we chat with Jacob Klug, founder of the agency Creme, which specializes in building lovable MVPs on top of tools like Lovable and AI coding assistants. Jacob makes the case that most of the “AI apps are trash” discourse is really a skill issue, not a tool issue—and he breaks down the exact process his team uses to ship full platform-level apps in two-week sprints. We dig into how to scope and design software that doesn’t look AI-generated, how to think about personal operating systems vs. SaaS, why ideas are getting worse even as tools get better, and how creators and agencies can turn niche domain expertise into real products. If you’re an operator, marketer, or founder trying to figure out how to actually use AI coding tools (instead of just tweeting about them), this one’s for you. Guest Jacob Klug — founder of Creme, an agency building “lovable MVPs” and full-stack products with Lovable + AI tools; helps founders, startups & enterprises ship production apps in weeks without sacrificing UX.
Website: https://www.creme.digital/ What You’ll Learn
Key Topics & Ideas 1. Bubble or Skill Issue?
2. How Creme Builds Lovable MVPs
3. Personal Operating Systems & Internal Tools
4. How to Learn AI Coding Tools
5. Designing Apps That Don’t Look AI-Generated
6. What Works in Product Ideas
7. Creators x Software
8. Career Strategy: Specialize
9. Content & Lead Gen
With Graphed you can: Ask: 👉 Get a 14-day free trial with 10 seats for your team: https://graphed.com/ | |||
| AI Fanning Explained - what happens between user query and AI output and how to exploit it | 19 Nov 2025 | 00:04:57 | |
Brought to you by Graphed.com - https://www.graphed.com/ Graphed is your AI agent for marketing analytics. Connect your data and get insights in minutes. Build dashboards, reports, and chat. Learn more at the link. https://www.graphed.com/ When you hit send on ChatGPT, your garbage six-word query gets enriched while the AI simultaneously launches 80 parallel searches, scraping pages 1-3 on Google faster than you can blink - and the proof is hiding in your Search Console with those weird 50+ character queries showing 96K impressions but only 14 clicks because AI is hoovering up content without clicking through. The arbitrage play is stupidly obvious: stop making more content and start getting mentioned in the existing high-ranking pieces AI already references - find what URLs ChatGPT cites for your space, reach out to those blog owners, and get included in their listicles because one mention there is worth more than 100 blog posts since you're suddenly part of every AI response in your category. 5 Key Takeaways:
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| Dominate Page 1: How to Rank 5 Parasite SEO Properties in Hours | 22 Oct 2025 | 00:54:38 | |
Think of page one as real estate—and claim as much of it as possible. Jesper Nissen breaks down modern parasite SEO: leveraging high-authority platforms (YouTube, Instagram, X/Twitter Articles, Perplexity/Qwen pages, etc.) to rank quickly for branded, local, and long-tail keywords. We cover indexing workflows, daisy-chain linking, exact-match domain plays, and the content + link velocity patterns that are working now. Guest Guest Links What You’ll Learn
Timestamps
Jesper’s Parasite SEO Playbook (Step-by-Step)
Exact-Match Domain (EMD) Mini-Framework
Sponsor This episode is brought to you by Graphed — the AI-native analytics platform that builds dashboards from plain English. Connect GA4, ads, CRM, GSC, and Sheets to get KPI boards in minutes. Learn more: https://graphed.com/ | |||
| You Can Get $0.80 CPM from TV Streaming Ads Right now | 21 Oct 2025 | 00:39:42 | |
Billboards at $0.75 CPM. Streaming TV you can actually measure. Tim Rowe breaks down how to blend OOH + CTV to drop blended CAC, spark geo-lift, and build “living-room” brand equity—without massive budgets. Streaming has turned TV into a performance channel you can buy, cap, and measure like digital—often at CPMs rivaling or beating social. Tim explains how their ad server + pixel connect living-room exposure to down-funnel actions, with many brands seeing $3–$4 cost per visit and 3–4× higher conversion vs other traffic sources. On OOH, the overlooked arbitrage is static or digital boards priced like real estate: win by buying the biggest formats in the largest markets at the lowest biddable entry price, then engineer earned media (social virality) and geo-lift. Start with ~$5k for a real CTV test (smaller tests can still work as an add-on), measure blended CAC, branded search, and market-level lift, and let creative—not hyper-granular targeting—do the heavy lifting. Guest
What You’ll Learn
Timestamps & Chapters
Playbooks & How-Tos 1) Fast OOH Test (2–4 weeks)
2) Streaming TV (CTV) Starter
3) Event Swarm Tactics
Key Takeaways (Skimmable)
Links & Resources Mentioned
Sponsor This episode is brought to you by Graphed — an AI-native analytics platform that builds dashboards from plain English. Connect GA4, ads, CRM and get KPI boards in minutes. Learn more: https://graphed.com/ | |||
| Local SEO: How to Dominate Rankings in Just One Week | 14 Oct 2025 | 00:51:39 | |
Founders are ditching pure outbound for “community → product” funnels. Jacky Chou (Indexsy) breaks down a modern SaaS GTM: build audience, educate in a community, sell the tool that powers the play. We go deep on local SEO (map pack), YouTube as the highest-intent acquisition channel, Reddit/parasite SEO mechanics, and how LocalRank grows by educating & productizing services. Guest Jacky Chou — Indexsy Brought to you by Graphed — AI data analytics you can chat with. Connect your data, build live dashboards in minutes: https://graphed.com What You’ll Learn
Chapters 00:00 Intro — Why the SaaS funnel is shifting to community-led Key Takeaways
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| Creator Marketing Crash Course: This Guy Built an AI Agent That Finds Creators, Emails Them and Negotiates Pricing | 15 Sep 2025 | 00:44:42 | |
https://www.graphed.com/ - AI data analyst to build dashboard and get insights Today we break down why “influencer marketing” (renting audience) is losing to creator-based marketing (renting skill at making viral content) — and how to run it like a system. Guest Robert Lukoszko, founder of Stormy AI, shows how their agent finds creators, pulls contacts, sends DMs/emails, follows up, and even negotiates packages before you step in. We get tactical on budgets, pricing, UGC hiring, TikTok vs YouTube strategy, measurement, and building a compounding “surface-area” of content across the web. Brought to you by Graphed.com — connect your data, ask in plain English, ship shareable dashboards. Guest
What you’ll learn
Chapters & Timestamps
Playbooks & templates (steal these) Outreach subject lines (email/DM first line):
First message (short DM/email): Negotiation levers: volume (3-pack → 6-pack), multi-month cadence (1/mo), affiliate top-ups on performance, first-video discount, creative templates proven to hit. UGC hiring filter: Look for micro/nano creators (10k–50k) with at least one breakout (e.g., 500k+ views) in your niche; they have the “spark” but are still rationally priced. (Stormy highlights this pattern in search/fit scoring.) Key quotes (pull-ready)
Sponsor Graphed.com — Connect your SaaS/GA4/Shopify/data warehouse → ask in plain English → get dashboards & ad-hoc analysis; share with clients or your team in one click. (Free 10-seat trial for listeners — link in description.) | |||
| His AI Voice Agent Answers 10,000+ Phone Calls for Restaurants Every Day | 14 Aug 2025 | 00:48:13 | |
https://www.graphed.com/ - AI data analyst to build dashboard and get insights AI “agents” have been hyped to death—but very few are truly delivering real-world impact. In this episode, we cut through the vaporware with Christian Wiens, co-founder of Loman, an AI voice agent platform transforming how restaurants handle customer calls, orders, and reservations. Christian shares how Loman went from a two-person idea to serving hundreds of restaurants and hitting $1.5M ARR in record time. We dive into why voice is the most natural, context-rich way for humans to communicate—and how AI agents that do real work (not just answer questions) will change how we interact with businesses forever. You’ll hear how Loman’s restaurant agents integrate directly with POS systems to take orders end-to-end, the surprising reasons Gen Z prefers talking to AI over humans, and why the future of a brand’s “front door” may be an AI personality instead of a website. Christian also breaks down Loman’s explosive growth playbook—from ditching cold email for native social ads, to filming on-location customer stories that convert like crazy. We cover the realities of AI-generated ads, programmatic SEO, and why outcome-driven automation is the only AI worth paying for. What You’ll Learn in This Episode
Chapters 00:00 – Intro & The AI Agent Hype vs. Reality Connect with Christian Wiens:
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| He Got 100,000,000 impressions on LinkedIn for free and shares exact framework | 07 Aug 2025 | 00:41:44 | |
https://www.graphed.com/ - AI data analyst to build dashboard and get insights If your LinkedIn feed looks like a museum of giant n8n screenshots and “comment to get the guide” posts…good. That means the playbook works—when you do it right. Paolo breaks down the exact framework his agency uses to turn LinkedIn into a repeatable inbound lead engine for B2B—especially SaaS, agencies, and info businesses. What You’ll Learn
Paolo’s Playbook (Step-by-Step)
Tactical Nuggets
Tools & Formats Mentioned
Who This Works Best For
Sponsor Talent Fiber — Hire world-class global talent (engineers with 7+ years’ experience, U.S. time zones, excellent English) at ~⅓ U.S. cost. They’re an outsourced HR partner, handling compliance, payroll, and employee happiness—with a free replacement if it doesn’t work out. Learn more: talentfiber.com Connect with Paolo
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| Make AI Search Recommend You: Build Branded Mentions, Not Links | 31 Jul 2025 | 00:40:04 | |
https://www.graphed.com/ - AI data analyst to build dashboard and get insights AI-driven search (AISEO) is opening a new lane for brands in competitive categories. Joe Davies from FATJOE explains why branded mentions (not just links) are increasingly what LLMs use to decide recommendations—and how teams can systematically earn those mentions. We cover tactics like guest blogging at scale, context-seeding your USP across reviews/listicles, building deep product docs to feed LLMs, and using tier-two links to get your “influencer pages” ranking. Early data shows 2–3× higher conversion rates from AI-referred traffic because buyers arrive pre-educated and ready to act. What You’ll Learn
Tactical Playbook (Step-by-Step)
Resources & Mentions
Key Takeaways
Chapters
Guest Joe Davies
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| ai seo crash course: pick one keyword and build brand mentions | 28 Jul 2025 | 00:49:07 | |
https://www.graphed.com/ - AI data analyst to build dashboard and get insights This AI SEO deep‑dive gets tactical. I sit down with Ilias Ismanalijev (aka @illyism) to map the real discovery journey happening inside AI search—what users actually prompt from problem‑aware to buyer‑ready—and how to influence results across models (GPT, O3, Claude, Perplexity). You’ll learn how to surface the right phrases (not just keywords), make your pages AI‑readable, and win off‑page placements on the listicles and directories LLMs love to cite. What you’ll learn
Chapters Guest Host Sponsor | |||
| Vibe Coding Workflow: Ship Faster with This Product Requirement Document Workflow | 22 Jul 2025 | 00:47:08 | |
https://www.graphed.com/ - AI data analyst to build dashboard and get insights Unlock the practical side of vibe coding and AI‑powered marketing automations with host Cody Schneider and guest CJ Zafir (CodeGuide.dev). If you’ve been flooded with posts about no‑code app builders but still wonder how people actually ship working products (and use them to drive revenue), this conversation is your blueprint. CJ breaks down:
You’ll leave with concrete tactics for:
Timestamps (00:00) - Why vibe coding & AI‑marketing are everywhere Sponsor This episode is brought to you by Talent Fiber – your outsourced HR partner for sourcing and retaining top offshore developers. Skip the endless interviews and hire pre‑vetted engineers with benefits, progress tracking, and culture support baked in. Visit TalentFiber.com to scale your dev team today. Connect with Our Guest
Connect with Your Host
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| He Built a 1,000,000+ User Startup with ONLY 3 People and AI | 15 Jul 2025 | 00:53:13 | |
https://www.graphed.com/ - AI data analyst to build dashboard and get insights Join me as I chat with Yoann Pavy, the growth mastermind behind AI Apply and ex-Deliveroo & Depop head of growth. Timeline Key Points Deep‑Dive Sections
Notable Quotes “I call it Jarvis because it’s sexy—I just ask Slack to add a tab and it’s done.” “Once you have two or three of these formats, you can go viral any given day.”
FIND ME ON SOCIAL FIND Yoann PAVY ON SOCIAL | |||
| 50 ai agents are running this guy's business. no employees? | 10 Jul 2025 | 00:52:30 | |
https://www.graphed.com/ - AI data analyst to build dashboard and get insights In this episode, Adam Silverman — co-founder & CEO of Agent Ops — dives deep into what “AI agents” actually are, why observability matters, and the very real marketing & growth automations companies are shipping today. From social-listening bots that draft Reddit replies to multi-agent pipelines that rebalance seven-figure ad budgets in real time, Adam lays out a practical playbook for founders, heads of growth, and non-technical operators who want to move from hype to hands-on results. Guest socials 00:00 — Defining “agents”: reasoning-powered automations, not AGI Key Points • Observability is table-stakes. Enterprises won’t deploy agents without 99.99 % reliability, so logging, evals & debugging are critical.
Notable Quotes “We’ve got more agent headcount than human headcount.” — Adam Silverman 2025 Takeaway: The winners won’t be the teams with the biggest models; they’ll be the teams that turn everyday processes into measurable, observable agent workflows — and iterate on them faster than their competitors can finish a slide deck. | |||
| the 100x marketer: combining vibe marketing, ai automation and custom tools to build a $6M ARR company | 01 Jul 2025 | 00:43:54 | |
https://www.graphed.com/ - AI data analyst to build dashboard and get insights In this episode, Sandra Dajic, Head of Marketing at Chatbase, dives deep into the world of "vibe marketing"—a movement at the intersection of growth, automation, and AI tooling. She shares how she’s building AI-powered workflows to supercharge her marketing efforts, from automated ad competitor dashboards to visual content generation using GPT-4. With a background in both VC-backed and bootstrapped startups, Sandra outlines practical strategies for creating a marketing engine that feels like a team of 100—run by just one person. Timestamps: Key Points:
Notable Quotes: “I want to automate everything that I don't love doing. My job is to tell the story of the product.” – Sandra Dajic“If you define your workflow, AI can scope the rest. That’s the vibe marketing unlock.” – Host “Personal brand is your biggest asset as a founder—it’s the one thing that sticks.” – Sandra Dajic Guest Links: | |||
| building a $10,000,000 ARR company with only paid ads | 25 Jun 2025 | 00:48:36 | |
https://www.graphed.com/ - AI data analyst to build dashboard and get insights In this episode, I chat with Niels Klement (Head of Growth, Perspective) about how “app-feel” mobile funnels—with quiz questions, instant personalization, and 1-second load times—are crushing the old landing-page model. We dig into paid-ads math, creative iteration, and why a single 90-second video can double your business. Perfect for agencies, SaaS founders, and anyone chasing dollar-in → five-dollars-out predictability.
Key Points (to skim fast)
Notable Quotes “A 90-second ad can change the trajectory of your entire business.” – Niels Klement“Remove the right friction—interactive questions—and conversions jump.” – Niels Klement“Paid traffic is guaranteed distribution. If the math works, keep printing customers.” – Niels KlementQuick Funnel Framework
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| Building Digital Gravity: How Startups Create Mass and Momentum | 20 Jun 2025 | 00:34:29 | |
https://www.graphed.com/ - AI data analyst to build dashboard and get insights In this episode, we’re joined by Jordan Mix, partner at Late Checkout, for an in-depth discussion on how startups can build a million-dollar brand in today’s hyper-competitive landscape. Jordan introduces the concept of digital gravity—a framework for creating “mass” on the internet that draws customers into your brand’s orbit. The conversation explores how companies can move beyond linear funnels and embrace orbit-based growth, where repeated brand interactions across multiple channels drive purchasing decisions. Together, we break down actionable strategies for generating traction, including the smart use of AI agents, automation, and vibe marketing. Jordan shares insights on balancing transactional marketing (like paid ads and cold outreach) with long-term brand-building investments, while emphasizing the role of creators, content flywheels, and the importance of being discoverable in AI-driven search results. Timestamps: Key Points: Key Takeaway: Notable Quotes: Guest Socials: | |||
| ai automation builds 100+ ads in 24hrs - research, creative, and data analytics | 10 Jun 2025 | 00:57:24 | |
https://www.graphed.com/ - AI data analyst to build dashboard and get insights In this episode, I chat with Jonathan, a rapidly rising expert on Twitter known for building and scaling AI-driven marketing automations using tools like n8n and custom API integrations. We explore the practical realities of "vibe marketing" automation beyond hype, revealing how real-world workflows are being constructed today and why true expertise in marketing is essential for effective automation. Listeners will gain insights into automating audience research, creative production, and ad performance analysis at scale, as well as actionable tips for getting started and leveraging AI tools to 10x their output.
(00:00) – Introduction to Jonathan and Marketing Automation The host introduces Jonathan and sets the stage for a discussion on modern marketing automation tools and why they’re currently so powerful. (02:45) – Jonathan’s Background and Automation Journey Jonathan shares how he got into marketing automation, his paid ads background, and the evolution from manual work to automation. (07:30) – Key Tools and Stack for Automation The host and Jonathan discuss their tech stacks, highlighting n8n, railway.com, and custom front-end interfaces to streamline automation. (12:15) – Top Marketing Automation Workflows Jonathan outlines his most effective workflows: audience research, creative generation, and scaling marketing insights. (18:00) – Audience Research Automation: Reddit Scraping and Analysis A deep dive into using n8n to scrape Reddit, filter and analyze discussions, and extract actionable marketing insights and customer language. (25:40) – Twitter Insights Automation How Jonathan automates scraping Twitter for popular posts, identifying top-performing content and structuring it for ongoing content creation. (31:10) – Creative Production Automation Jonathan explains workflows for bulk generating ad variations using OpenAI’s Image Gen API, including reference image analysis and prompt engineering. (38:20) – Custom Front-End Interfaces for Workflows The pair discuss integrating user-friendly front-end UIs (using Lovable or Bolt) with n8n backend automations for client and team use. (44:50) – Automating Ad Performance Analysis Jonathan describes a flow for pulling and analyzing Facebook Ads data, using sub-agents for performance analysis, deep research, and new ad creation. (51:10) – Video Ad Automation and Future Trends A look at how video ad automation is evolving and the current limitations and opportunities, including upcoming tools like Google Veo 3. (56:40) – Speeding Up Workflow Creation with Perplexity and Claude The host and Jonathan discuss using AI (Perplexity, Claude 4) to generate n8n workflow JSON, streamlining the automation development process.
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| AI SEO Crash Course: Search Is Going to Answer Engines, You Need a Plan | 20 May 2025 | 00:51:42 | |
https://www.graphed.com/ - AI data analyst to build dashboard and get insights In this episode, I chat with James Cadwallader, co-founder of Profound, about the rise of AI search engines and their impact on traditional search methods. We discuss how tools like ChatGPT and Perplexity are changing user behavior and referral traffic patterns. James shares insights on which companies benefit most from this trend and offers strategies for enhancing brand visibility in AI search results. We explore the importance of tracking bot traffic, creating targeted content, and optimizing metadata to align with AI models' preferences, highlighting the need for brands to adapt to this new digital landscape.
⏱️ Timestamps
🎙️ Guest Profile James Cadwallader 🔗 Resources & Links Profound (AI Answer Engine Visibility Platform) James Cadwallader on X Sponsor: Talent Fiber | |||
| email newsletter playbook: how to drive 3,000 weekly clicks | 29 Apr 2025 | 00:46:47 | |
https://www.graphed.com/ - AI data analyst to build dashboard and get insights In this episode, I sit down with Louis Shulman of Orbit Flows Marketing to dive deep into why a warmed email list is the single most valuable asset a brand can own. We explore how consistent, process-driven newsletters can drive thousands of targeted clicks weekly, share real-world examples and metrics, and unpack the exact frameworks, templates, and AI-powered workflows Louis uses to produce hundreds of newsletters a month for some of the world’s fastest-growing companies. Whether you’re resurrecting a dormant list or scaling a six-figure send, you’ll walk away with concrete steps to build, clean, and monetize your newsletter with repeatable, bite-sized automation.
Louis Shulman
Episode Highlights
Resources & Links Guest Socials
Brought to you by
OrbitFlows (Built by Louis & Team)
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| cold email state of the union: how to send 2M emails a month to generate 1500 leads | 21 Apr 2025 | 00:53:59 | |
https://www.graphed.com/ - AI data analyst to build dashboard and get insights In this episode, Nick Abraham, founder of cold email agency Leadbird, joins the show for a deep dive into what’s working right now in the fast-changing world of email marketing. With over 400 clients and millions of emails sent monthly, Nick shares tactical insights from the frontlines — from deliverability strategies to AI usage and cold calling. The conversation covers the recent Apollo crackdown, the shift in data sourcing, and how agencies can safeguard infrastructure to avoid total shutdowns. Nick also unpacks the importance of validating your offer, tips for scaling cold outreach, and the resurrection of cold calling as a powerful channel when paired with smart automation. Timestamps Key Points
Who Should Use Cold Email? ✔ SaaS, agencies, and service businesses with high LTVs ($5K+) Notable Quotes "Don’t build a pricing model on a hack. It’s a matter of time until it breaks.""Most people overthink deliverability — bad offers are the real issue." "You can get 0.8% replies or 0% if your inbox gets shut down — choose wisely."
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| AI is Replacing UGC Creators: 1 Click Makes 1,000 Ads | 15 Apr 2025 | 00:50:05 | |
https://www.graphed.com/ - AI data analyst to build dashboard and get insights In this episode, Cody hosts Romain Torres, co-founder of ArcAds, to dive into the next evolution of paid advertising — using AI to generate and test thousands of ad creatives at scale. Romain shares the strategies behind ArcAds’ explosive success and how marketers can now use AI agents, automation, and avatars to unlock hyper-efficiency in ad performance. This episode is a masterclass in modern performance marketing for eCommerce, mobile apps, and agencies alike. Timestamps: Key Points:
Weekly Iteration Loop
AI Agent Automation Workflow
Best Performing Ad Formats
Growth Tactics: Notable Quotes: “You just don’t know which actor is best for your ad until you test it.” – Romain Torres“Meta figured out the targeting. Now you have to figure out the creative.” “AI is bad at being creative — but it’s amazing at copying what works.” “Your edge is not doing one thing well. It’s doing everything at 100x volume.” Guest: | |||
| from no app downloads for 2 years, to 100,000 in 14 days. this is how to find the shorts template for your product | 25 Mar 2025 | 00:46:57 | |
https://www.graphed.com/ - AI data analyst to build dashboard and get insights In this episode of In the Pit, we sit down with Laurent, co-founder of FocusTree — a productivity app for students — to break down how he leveraged short-form creator-led content to explode the app to 100,000 downloads in just 15 days. Laurent shares the tactical, step-by-step breakdown of his viral growth playbook, from sourcing international creators to creating a gamified onboarding experience that hooks users. This is a masterclass in thinking media-first, product-second — and building sticky consumer apps in the TikTok era. This episode is sponsored by TalentFiber.com — the best way to hire vetted offshore talent that works in your time zone and speaks fluent English. 🔗 Guest Links
⏱️ Timestamps (1:10) – Intro to FocusTree & hitting 100K+ users in 15 days 💡 Key Takeaways
🔥 Notable Quotes “You didn’t really study if you didn’t turn on FocusTree.”— Laurent Boulin“ If you want to win with creators, you need to know your media landscape like the back of your hand.” “Our CAC dropped by 95% when we switched from ads to TikTok creators.” LandingCat: SEO for ecommerce - https://www.landingcat.com/ | |||
| 100,000 app downloads from vibe coding and zero marketing spend | 10 Mar 2025 | 00:36:25 | |
https://www.graphed.com/ - AI data analyst to build dashboard and get insights In this episode, Jack Friks, the creator of PostBridge, shares a fresh approach to product validation—building media before building the product. He explains how he used viral content strategies to grow his mobile app and later developed a B2B tool to automate content creation and scheduling. If you're a founder, marketer, or creator looking to maximize reach and validate product ideas, this episode is packed with insights! 🔥 Key Topics Covered: ✅ Why testing media virality before product development is crucial ⏳ Timestamps: (00:00) – Introduction LandingCat: SEO for ecommerce - https://www.landingcat.com/ 💡 Notable Quotes: 📌 "The best way to validate a product is not by building it, but by testing if the media around it goes viral first." Resources: 🔹 Learn more about PostBridge: PostBridge - post-bridge.com | |||
| using organic shorts to get $1 CPM on tiktok and IG reels | 24 Feb 2025 | 00:45:08 | |
https://www.graphed.com/ - AI data analyst to build dashboard and get insights In this episode, Alex Heiden, co-founder of Get Payd, dives deep into the powerful world of marketing arbitrage and how brands can leverage short-form content to generate millions of views at a fraction of traditional advertising costs. With the rise of platforms like TikTok and Instagram Reels, Alex explains how brands can exploit the current "TikTokification" of content to build top-of-funnel awareness for B2B, prosumer, and consumer products alike. He shares detailed strategies on running performance-based creator campaigns, optimizing CPMs (as low as $1 vs. $9 on traditional platforms), and structuring competitions that incentivize high-performing content creators. Plus, Alex breaks down how brands can identify top creators for long-term partnerships and generate viral content that attracts organic replication from other creators. Timestamps:
Key Points:
Notable Quotes:
Key Takeaways for Founders:
Sponsors:
Connect with Alex:
Ready to scale your marketing with short-form content? This episode is a masterclass in how to do it right. LandingCat: SEO for ecommerce - https://www.landingcat.com/ | |||
| Milliseconds Makes Millions: Slow Page Speed is Burning Your Ad Budget | 20 Feb 2025 | 00:30:50 | |
https://www.graphed.com/ - AI data analyst to build dashboard and get insights In this episode, I chat with Lukas from The Nice Agency, a Shopify site speed optimization expert. They discuss why page speed optimization is one of the most overlooked yet impactful factors in improving return on ad spend (ROAS) and conversion rates for e-commerce businesses. Lukas shares insights from his agency’s experience, debunks common myths about automated page speed tools, and reveals the best technology stack for high-performance Shopify stores. Key Topics Covered:
Timestamps:
Show Notes & Resources:
Connect with Lukas & The Nice Agency:
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| This Simple Ecom Funnel Increases AOV and ROAS by 3x | 13 Feb 2025 | 00:39:59 | |
https://www.graphed.com/ - AI data analyst to build dashboard and get insights Automated SEO and CRO for ecommerce - https://www.landingcat.com/ Build 10,000+ pages in days not months. Keyword research, page creation, and continuous conversion rate optimization. Go click the link man you'll be stoked you did. Learn more at - https://www.landingcat.com/ In this episode, we dive deep into funnel optimization with Sanjay, Head of Growth at Replo, a powerful landing page builder for e-commerce brands. Sanjay shares the most effective funnel structures, tactics, and landing page strategies that have been proven to increase conversions and maximize Return on Ad Spend (ROAS). From listicle-style pre-sell pages to upsells right before order shipment, this episode is packed with actionable insights for e-commerce brands looking to scale. Timestamps: 00:00 – Introduction and importance of funnel optimization Key Insights: Listicle to Collection Page Funnel: The highest-performing funnel structure involves an ad driving to a listicle-style pre-sell page, which then directs customers to a curated collection page. Psychology of a Soft Sell: Instead of hard-selling in the ad, build intrigue and educate potential customers before presenting them with an offer. Mid-Funnel & Post-Purchase Optimization: Address objections with targeted content, increase AOV through post-purchase upsells, and leverage subscription-first models to drive long-term revenue. Winning Ad Formats: Engaging hooks like UGC-style "fake podcasts," news-style ads, and "ugly" handwritten-style creatives outperform traditional polished content. Cold Email for Wholesale Growth: How e-commerce brands can tap into boutique retailers using automation and personalized landing pages. Notable Quotes: "People buy into transformations, not just products. Sell the vacation, not the plane ride." "Most brands don’t optimize their funnels, but just doing this can 10X your ROAS." Resources & Links: LandingCat: SEO for ecommerce - https://www.landingcat.com/ | |||
| ai built prototypes: going from idea to mvp in under an hour | 03 Feb 2025 | 01:05:57 | |
https://www.graphed.com/ - AI data analyst to build dashboard and get insights Sub to my email newsletter for growth tactics - https://investorupdate.beehiiv.com/subscribe Brought to you by... Talent Fiber: Hire global talent for your growth marketing positions - https://talentfiber.com/ Today, we're diving into the process of turning a product idea into reality using AI tools. My guest Jay, founder of Casper Studios, walks us through the workflow from initial concept to creating a product requirements document (PRD) and then generating a visual prototype. We discuss how AI is revolutionizing product development by allowing ideas to be rapidly transformed into mockups and prototypes. We explore a specific product idea for an AI-powered infographic generator, examining the market opportunity, target users, and potential features. Jay explains how to conduct effective discovery calls with clients, create comprehensive PRDs, and use tools like V0 to quickly produce visual designs. Throughout the episode, we highlight how AI is dramatically accelerating the product development cycle, allowing founders and product teams to validate ideas faster than ever before. This new paradigm is changing how products are conceived, designed, and brought to market. Timestamp (0:10) - Strategy for Validating Product Ideas (0:42) - Uncovering Product Ideas and Creating PRDs (3:00) - Guest Introduction: Jay from Casper Studios (10:14) - Discussion on AI Infographic Generator Concept (16:13) - Importance of Visually Appealing Content (32:57) - Overview of Product Requirements Document (PRD) Host Links Personal email newsletter - https://investorupdate.beehiiv.com/subscribe https://twitter.com/codyschneiderxx https://www.linkedin.com/in/codyxschneider/ https://codyschneider.com/ https://inthepitpodcast.com/ Guest Links Twitter/X - https://x.com/JSingh_08 Linkedin - https://www.linkedin.com/in/jaysingh10125/ LandingCat: SEO for ecommerce - https://www.landingcat.com/ | |||
| landing page masterclass: why your beautiful website is killing your startup growth | 27 Jan 2025 | 01:03:05 | |
https://www.graphed.com/ - AI data analyst to build dashboard and get insights Sub to my email newsletter for growth tactics - https://investorupdate.beehiiv.com/subscribe Brought to you by... Talent Fiber: Hire global talent for your growth marketing positions - https://talentfiber.com/ Let's dive into the pit and talk about one of the most overlooked things in growth marketing - copywriting. Today I have on my friend Jordan Mix from Late Checkout and we're gonna give you a masterclass on how to actually talk about the thing you're building and write well. Especially for those founders fresh out of Y Combinator who are slinging word salad and getting way too cute with their messaging. We rip through some startup websites, dissecting their copy and showing how to make it more effective. It's all about conveying specific ideas with as few words as possible, focusing on the outcomes people are shopping for - more time, more money, or more status. We demonstrate how to cut the jargon, speak directly to customer pain points, and create messaging that can't be copied. Remember, in this AI world with infinite options, you can actually do way less - write fewer words, ship less designs - and accomplish way more. Timestamps (00:01:03) - Importance of Landing Pages (00:02:28) - Copywriting in Growth Marketing (00:03:08) - The Overlooked Nature of Copywriting (00:09:44) - Principles of Good Copywriting (00:18:04) - Common Mistakes in Google Ads (00:30:09) - Analyzing Y Combinator Startups' Websites
Personal email newsletter - https://investorupdate.beehiiv.com/subscribe https://twitter.com/codyschneiderxx https://www.linkedin.com/in/codyxschneider/ https://codyschneider.com/ https://inthepitpodcast.com/ Guest Links Twitter/X - https://x.com/jrdnmix Linkedin - https://www.linkedin.com/in/jordan-mix1/ https://shopdowithin.com/ LandingCat: SEO for ecommerce - https://www.landingcat.com/ | |||
| Enterprise Sales Hack: How to Host $1,500 Dinners for $1M ARR | 21 Jan 2025 | 00:50:39 | |
https://www.graphed.com/ - AI data analyst to build dashboard and get insights Sub to my email newsletter for growth tactics - https://investorupdate.beehiiv.com/subscribe Brought to you by... Talent Fiber: Hire global talent for your growth marketing positions - https://talentfiber.com/ In this podcast episode, I discussed the challenges early-stage founders face in enterprise sales and how traditional marketing strategies often fall short. My guest, Colin, shared a unique solution: hosting intimate dinners with target customers to build relationships and generate leads. By spending just $1,500, founders can create a valuable networking opportunity that can lead to significant revenue growth. We also explored the importance of partnerships with agencies to expand reach without the need for a dedicated sales team. Colin emphasized that these partnerships should focus on educating the agencies about the product, ensuring they can effectively promote it to their clients. This approach not only helps in generating leads but also builds a strong community around the brand, which is essential for long-term success in the health and wellness industry. Timestamps: (0:00) - Intro (0:21) - Hosting Dinners for Target Customers (3:07) - Partnership Arbitrage in E-commerce (5:56) - Impact and Outcomes of Hosting Events (10:09) - Logistics and City Selection for Events (19:03) - Cold Outreach Strategies for Event Invitations (29:03) - Leveraging Agency Partnerships for Distribution Host Links Personal email newsletter - https://investorupdate.beehiiv.com/subscribe https://twitter.com/codyschneiderxx https://www.linkedin.com/in/codyxschneider/ https://codyschneider.com/ https://inthepitpodcast.com/ Guest Links https://www.instagram.com/colindougherty_/ https://www.camskns.com/ LandingCat: SEO for ecommerce - https://www.landingcat.com/ | |||
| AI agents will replace marketing roles in 2025 | 23 Dec 2024 | 00:53:26 | |
https://www.graphed.com/ - AI data analyst to build dashboard and get insights Sub to my email newsletter for growth tactics - https://investorupdate.beehiiv.com/subscribe Brought to you by... Talent Fiber: Hire global talent for your growth marketing positions - https://talentfiber.com/ This episode I host my friend Grant, the founder of an AI automation agency that specializes in building marketing workflows for companies. We explore the concept of AI agents and how automation workflows serve as a bridge to developing these agents. Grant shares his insights on the definition of an agent, which he describes as a virtual employee that operates continuously, performing tasks like SEO research and content creation. We dive into practical applications of AI automation, including how Grant's agency is using LinkedIn automation to transform sales call transcripts into engaging posts. This episode highlights the fascinating idea of passive content production and the importance of domain knowledge in creating effective automation workflows. We also discuss how agencies are evolving by creating products to stabilize their revenue streams. If you're interested in understanding how to leverage AI for marketing and operational efficiency, this episode is filled with actionable insights and innovative ideas. Timestamps: 0:00 - Introduction to AI agents and automation workflows 01:14 - Defining an AI agent and its applications 04:02 - Grant's journey and agency growth 05:36 - Enhancing existing teams with automation 10:10 - The evolution of AI agents in organizations 15:14 - The future of content creation and automation 28:03 - Call to Content: Automating content generation from calls 39:39 - The importance of domain expertise in automation Host Links Personal email newsletter - https://investorupdate.beehiiv.com/subscribe https://twitter.com/codyschneiderxx https://www.linkedin.com/in/codyxschneider/ https://codyschneider.com/ https://inthepitpodcast.com/ Guest Links https://grantbot.co/ LandingCat: SEO for ecommerce - https://www.landingcat.com/ | |||
| ai automation agency: making $200,000 a month from building automated marketing workflows | 03 Dec 2024 | 00:49:53 | |
https://www.graphed.com/ - AI data analyst to build dashboard and get insights In this episode, I chat with Michael Greenberg about AI automation in marketing services. We discuss building AI automation agencies, opportunities in productized services, and specific AI-powered marketing workflows. Michael shares insights on content creation strategies, including social media posts, podcasts, and virtual influencers. We also explore the technical aspects of implementing AI systems and the business considerations for entrepreneurs in this space. Michael provides perspectives on the challenges of running an AI automation agency and balancing experimentation with focus in entrepreneurship.
Swell AI: Content Repurposing Powered by AI - https://www.swellai.com/ Drafthorse AI: AI-powered programmatic SEO for blog posts - https://www.drafthorseai.com/ Landing Cat: AI-Powered Programmatic SEO for eCommerce - https://www.landingcat.com/ Timestamps: (00:10:20) - Process Automation in Marketing (00:18:41) - AI-Powered Ghostwriting System (00:23:32) - Generating Content at Scale with AI (00:28:23) - AI Avatars and Virtual Influencers (00:35:13) - Creating Artificial Controversy with AI (00:47:35) - Balancing Experimentation and Focus in Business Host Links Personal email newsletter - https://investorupdate.beehiiv.com/subscribe https://twitter.com/codyschneiderxx https://www.linkedin.com/in/codyxschneider/ https://codyschneider.com/ https://inthepitpodcast.com/ Guest Links https://x.com/gentoftech
https://www.3rdbrain.co/ LandingCat: SEO for ecommerce - https://www.landingcat.com/ | |||
| youtube scripting crash course - how to get 100,000+ views in videos for your business | 26 Nov 2024 | 01:00:47 | |
https://www.graphed.com/ - AI data analyst to build dashboard and get insights In this episode, I chat with Bryan Ng, a script-writing pro who’s helped companies amass hundreds of thousands of views on YouTube. We cover everything from crafting thumbnails and titles to nailing the first 30 seconds of a video. Bryan shares insights on the power of long-form content, YouTube’s potential as a brand-building tool, and using it as a distribution channel. We dive into actionable strategies like writing compelling scripts, delivering on your thumbnail’s promise, and identifying winning trends in your niche. Plus, we discuss the rise of in-house creators and the growing impact of super long-form content. If you’re ready to elevate your YouTube strategy, this episode is packed with tips to get you ahead.
Swell AI: Content Repurposing Powered by AI - https://www.swellai.com/ Drafthorse AI: AI-powered programmatic SEO for blog posts - https://www.drafthorseai.com/ Landing Cat: AI-Powered Programmatic SEO for eCommerce - https://www.landingcat.com/ Timestamps: (00:02:27) - Identifying winning content ideas (00:08:05) - YouTube funnel strategies (00:15:08) - Components of a compelling script (00:23:52) - Trends in video editing and authenticity (00:35:23) - Creators as company employees (00:38:48) - Trend towards super long-form content Host Links Personal email newsletter - https://investorupdate.beehiiv.com/subscribe https://twitter.com/codyschneiderxx https://www.linkedin.com/in/codyxschneider/ https://codyschneider.com/ https://inthepitpodcast.com/ Guest Links https://www.viralbangers.com/ https://x.com/boomerrbryan https://www.youtube.com/@boomerrbryan https://www.linkedin.com/in/boomerrbryan/ LandingCat: SEO for ecommerce - https://www.landingcat.com/ | |||
| from zero to $20k mrr in 4 months: how 3 organic social posts built a viral app | 11 Nov 2024 | 00:46:48 | |
https://www.graphed.com/ - AI data analyst to build dashboard and get insights In this episode, we chat with Desmond, co-founder of Rise App, who scaled his app to $20,000 in monthly recurring revenue in just four months through organic social media marketing. He shares insights on using short-form video content to drive user engagement, emphasizing the importance of relatable narratives that position the app as a solution to users' problems. Desmond explains how a single viral post can significantly enhance an account's visibility and distribution potential on platforms like Instagram and TikTok. We also discuss the resurgence of consumer applications, particularly in the self-improvement niche, and the role of AI in enhancing user experience. Desmond highlights the need to adapt content formats to keep pace with changing audience preferences, noting that while short-form videos are here to stay, the specific frameworks will continue to evolve. This conversation is filled with actionable strategies for leveraging social media to grow your app or brand.
Swell AI: Content Repurposing Powered by AI - https://www.swellai.com/ Drafthorse AI: AI-powered programmatic SEO for blog posts - https://www.drafthorseai.com/ Landing Cat: AI-Powered Programmatic SEO for eCommerce - https://www.landingcat.com/ Timestamps: (00:06:07) Rise App's Success and Download Metrics (00:06:37) Using Organic Social Media for User Acquisition (00:13:34) Algorithm Behavior and Account Growth (00:16:08) Multi-Account Strategy (00:25:21) Using AI Avatars in Content (00:28:40) Storytelling in Content Host Links Personal email newsletter - https://investorupdate.beehiiv.com/subscribe https://twitter.com/codyschneiderxx https://www.linkedin.com/in/codyxschneider/ https://codyschneider.com/ https://inthepitpodcast.com/ Guest Links https://x.com/desmondhth
https://designand.build/ LandingCat: SEO for ecommerce - https://www.landingcat.com/ | |||
| the truth about ai content: what's working and what's not | 05 Nov 2024 | 00:54:33 | |
https://www.graphed.com/ - AI data analyst to build dashboard and get insights In this episode, Jacky Chou, SEO entrepreneur and founder of Indexsy, shares insights on various digital marketing strategies. Jacky particularly focuses on the power of Reddit for content distribution and link building. He discusses how companies can leverage Reddit to gain visibility, attract journalist attention, and generate backlinks. He also touches on the concept of "parasite SEO," where marketers piggyback on high-authority websites to rank for competitive keywords. Our conversation then delves into the changing landscape of SEO, with Jacky highlighting the decline of traditional niche affiliate sites and the rise of e-commerce and SaaS companies in search rankings.
Swell AI: Content Repurposing Powered by AI - https://www.swellai.com/ Drafthorse AI: AI-powered programmatic SEO for blog posts - https://www.drafthorseai.com/ Landing Cat: AI-Powered Programmatic SEO for eCommerce - https://www.landingcat.com/ Timestamps: (00:15:23) Reporters scour Reddit for news stories, so getting startup visibility on Reddit can lead to media coverage. (00:37:58) Google may be prioritizing sites that appear to be real companies with products over general affiliate blogs. (00:39:05) Traditional niche affiliate sites are likely to be decimated in the coming years, with no chance of recovery. (00:42:11) Pushing fewer articles (50-100 per month) is less likely to trigger Google penalties in the current SEO landscape. (00:43:06) A current effective content strategy involves using AI to write based on top-ranking content, then having humans polish the articles before publishing. Host Links Personal email newsletter - https://investorupdate.beehiiv.com/subscribe https://twitter.com/codyschneiderxx https://www.linkedin.com/in/codyxschneider/ https://codyschneider.com/ https://inthepitpodcast.com/ Guest Links https://www.linkedin.com/in/jacky-chou
LandingCat: SEO for ecommerce - https://www.landingcat.com/ | |||
| tiktok shop crash course: the formula for $1,000,000 in sales in less than 90 days | 14 Oct 2024 | 00:39:31 | |
https://www.graphed.com/ - AI data analyst to build dashboard and get insights In this episode, Mike Rama, founder of Brand Meets Creators, shares his insights on the rapidly growing TikTok Shop ecosystem. He discusses how brands are leveraging TikTok Shop to generate millions in revenue, with some going from zero to $1 million per month in just 8 weeks. Mike explains the importance of product selection, pricing strategy, and the need for a large network of affiliates (ideally 1,000+) to succeed on the platform. He highlights the unique aspects of TikTok Shop, including its built-in affiliate system, the potential for viral content, and the significant halo effect on other sales channels. Mike also shares his company's approach to connecting brands with creators, emphasizing the importance of data-driven decision-making and the need for brands to commit significant resources to succeed on TikTok Shop. Brought to you by... Swell AI: Content Repurposing Powered by AI - https://www.swellai.com/ Drafthorse AI: AI-powered programmatic SEO for blog posts - https://www.drafthorseai.com/ Landing Cat: AI-Powered Programmatic SEO for eCommerce - https://www.landingcat.com/ Timestamps: (00:00:10) Mike Rama has helped brands generate millions in revenue through TikTok Shop by leveraging affiliate marketing. (00:02:13) TikTok Shop integrates e-commerce directly into the platform, allowing creators to earn commissions by promoting products. (00:04:40) Successful TikTok marketing relies on hitting the For You page rather than traditional follower counts, making it a unique sales channel. (00:10:08) Brands can benefit from TikTok Shop by focusing on impulse buy products priced under $50 that have a unique or visual appeal. (00:35:47) To succeed on TikTok Shop, brands should be prepared to invest at least $5,000 a month and launch with around 1,000 affiliates to gain traction. Host Links Personal email newsletter - https://investorupdate.beehiiv.com/subscribe https://twitter.com/codyschneiderxx https://www.linkedin.com/in/codyxschneider/ https://codyschneider.com/ https://inthepitpodcast.com/ Guest Links https://www.linkedin.com/in/michaelrama https://x.com/mike_rama7 LandingCat: SEO for ecommerce - https://www.landingcat.com/ | |||
| sliding into 861,000 DMs to convert twitter connections into cash | 08 Oct 2024 | 00:46:28 | |
https://www.graphed.com/ - AI data analyst to build dashboard and get insights In this episode, Jaen Carrodine, co-founder of Drippi AI, shares his insights on the world of cold DMs and how his company has become a leading tool for automating outreach on Twitter. Drippi AI has sent over 800,000 DMs for its users, achieving impressive reply rates and generating significant revenue for clients, including a PR firm that booked over $128,000 in its first month using the service. Jaen emphasizes the importance of understanding customer needs, effective messaging strategies, and the potential of cold outreach for both B2B and B2C markets. Additionally, Jaen highlights the challenges of navigating platform guidelines and the necessity of cross-platform strategies to ensure sustainable growth. Brought to you by... Swell AI: Content Repurposing Powered by AI - https://www.swellai.com/ Drafthorse AI: AI-powered programmatic SEO for blog posts - https://www.drafthorseai.com/ Landing Cat: AI-Powered Programmatic SEO for eCommerce - https://www.landingcat.com/ Timestamps: (00:00:10) Cold DMs can actually be a viable go-to-market strategy for companies looking to scale their outreach. (00:02:15) Personalization is key; using AI to craft tailored messages can significantly improve response rates. (00:14:03) High-ticket services tend to see better results with cold outreach, especially when the offer is compelling. (00:18:09) Building trust through smaller, low-cost offerings can pave the way for upselling higher-ticket services later. (00:36:11) Understanding your audience and continuously refining your messaging is crucial to reducing churn and improving customer retention.
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| this founder got to $7M ARR in under 2 years: here’s why Vanta is compliance theatre not real cybersecurity | 30 Sep 2024 | 00:41:34 | |
https://www.graphed.com/ - AI data analyst to build dashboard and get insights In this episode, Bryan Onel, co-founder of Oneleet, discusses his journey from hacker to cybersecurity entrepreneur. Bryan shares insights on bootstrapping strategies within a venture-backed model, the importance of community-driven growth, and how to differentiate from competitors by being authentic and customer-focused. Bryan also discusses tactical approaches to leveraging testimonials, participating in relevant conversations, and calling out industry inadequacies to drive growth and establish Oneleet as a leading alternative to incumbent platforms like Vanta -- a strategy that helped grow Oneleet from zero to $7 million ARR in 20 months. Brought to you by... Swell AI: Content Repurposing Powered by AI - https://www.swellai.com/ Drafthorse AI: AI-powered programmatic SEO for blog posts - https://www.drafthorseai.com/ Landing Cat: AI-Powered Programmatic SEO for eCommerce - https://www.landingcat.com/ Timestamps: (00:10) Being a successful founder requires total commitment and an all-consuming passion for the business. (02:10) Bryan transitioned from being a hacker to building cybersecurity tools after realizing the need for companies to defend themselves against breaches. (04:01) Working with close partners, like friends or family, can simplify the challenges of maintaining work-life boundaries in a startup. (19:21) Many compliance-focused companies prioritize checklists over real security, leading to a false sense of safety for their clients. (37:12) Building trust by genuinely helping potential clients, even if it means advising them not to purchase, can lead to strong word-of-mouth referrals. Host Links: Personal email newsletter - https://investorupdate.beehiiv.com/subscribe https://twitter.com/codyschneiderxx https://www.linkedin.com/in/codyxschneider/ https://codyschneider.com/ https://inthepitpodcast.com/ Guest Links: https://nl.linkedin.com/in/bryan-onel https://x.com/BryanOnel86
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| closing $100,000 ARR saas deals with just linkedin shorts and a podcast | 23 Sep 2024 | 00:37:30 | |
https://www.graphed.com/ - AI data analyst to build dashboard and get insights In this episode, I chat with Zach Wright from Reveal.ai, a B2B company specializing in market research and social listening. Zach shares insights on how he's leveraging short-form LinkedIn content to generate demand, achieving over 200,000 impressions in just 28 days with only 1,000 followers. We also discuss the power of podcasting as a content pillar, the importance of finding "content market fit," and strategies for turning product demonstrations into engaging social media content that resonates with your ideal customer profile (ICP).
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(00:00:04) Short-form video content on LinkedIn is currently experiencing massive organic reach potential. (00:04:15) Combining entertaining content with product demonstrations can be an effective strategy for top-of-funnel marketing. (00:10:23) Having a content creator on staff may become a necessary role for companies in the future. (00:14:08) Podcasts can serve as both a content flywheel and an insights flywheel for businesses. (00:27:41) Identifying winning content formats and creating repeatable processes is crucial for consistent marketing success. Host Links Personal email newsletter - https://investorupdate.beehiiv.com/subscribe https://twitter.com/codyschneiderxx https://www.linkedin.com/in/codyxschneider/ https://codyschneider.com/ https://inthepitpodcast.com/
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| cold email crash course: sending 1.5M emails per month | 16 Sep 2024 | 00:34:55 | |
https://www.graphed.com/ - AI data analyst to build dashboard and get insights In this episode, we chat with Nick Abraham, a cold email expert and the founder of LeapWord. Nick shared his insights on running a successful agency in the B2B lead gen space, sending over 1.5 million emails per month across his clients. We also discussed the importance of having a solid offer, the technical aspects of setting up cold email campaigns, and strategies for improving deliverability and response rates.
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(00:05:33) The core thing for successful cold emailing is having a solid offer that actually solves the pain point of the market you're selling to. (00:11:36) Using intent signals like scraping LinkedIn followers or job postings can significantly improve the effectiveness of cold email campaigns. (00:17:46) Auto-creating accounts for potential customers and inviting them to try the product can be an effective lead generation strategy. (00:20:00) When managing cold email campaigns, it's more effective to focus on the contact-to-lead ratio rather than open rates or reply rates. (00:33:07) Creating content, especially video content, can significantly improve conversion rates and build trust with potential clients in the agency space. Host Links Personal email newsletter - https://investorupdate.beehiiv.com/subscribe https://twitter.com/codyschneiderxx https://www.linkedin.com/in/codyxschneider/ https://codyschneider.com/ https://inthepitpodcast.com/
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| best tactic I've ever seen for B2B demand generation is a podcast | 10 Sep 2024 | 00:46:50 | |
https://www.graphed.com/ - AI data analyst to build dashboard and get insights In this episode we chat with Jon Chee from Excedr and went deep on how he's succeeding in the competitive biotech space. Jon shared how their podcast blew up to 40,000 monthly downloads in less than a year, transforming their business with inbound leads and partnership opportunities from billion-dollar companies. Brought to you by... Swell AI: Content Repurposing Powered by AI - https://www.swellai.com/ Drafthorse AI: AI-powered programmatic SEO for blog posts - https://www.drafthorseai.com/ Landing Cat: AI-Powered Programmatic SEO for eCommerce - https://www.landingcat.com/ Timestamps: (00:04:22) The Biotech Startups podcast aims to democratize information and demystify the journey from zero to one for researchers in the life sciences. (00:08:10) People are craving authentic, behind-closed-doors conversations in public, which is driving the success of podcasts like Biotech Startups. (00:16:54) The podcast has given Excedr a platform to empower their community and create connections that wouldn't have happened otherwise. (00:34:03) Platform technologies in biotech allow companies to have multiple shots on goal instead of banking on a single drug candidate. (00:39:18) Modern biotech startups have access to diverse funding options, including grants, fee-for-service, corporate investments, and non-dilutive financing.
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| LinkedIn ads masterclass - he spends $1,000,000+ a month on LinkedIn and shares all | 04 Sep 2024 | 00:33:41 | |
https://www.graphed.com/ - AI data analyst to build dashboard and get insights In the Pit Podcast with Cody Schneider Brought to you by... Swell AI: Content Repurposing Powered by AI - https://www.swellai.com/ Drafthorse AI: AI-powered programmatic SEO for blog posts - https://www.drafthorseai.com/ Landing Cat: AI-Powered Programmatic SEO for eCommerce - https://www.landingcat.com/ Summary In this episode, Will Martin from Founder Video discusses LinkedIn advertising strategies and the evolving landscape of B2B marketing. The conversation covers the effectiveness of thought leader ads, the importance of video content on LinkedIn, and innovative approaches to combining organic and paid strategies. Will shares insights on targeting, budgeting, and measuring the impact of LinkedIn campaigns on sales pipelines. Key Takeaway Timestamps: (00:37) Thought Leader Ads on LinkedIn allow personal profile posts to be promoted as ads, maintaining social proof and engagement. (06:05) Engagement objective is generally more effective than brand awareness for Thought Leader Ads campaigns. (12:29) LinkedIn is rolling out a TikTok-like feed, creating opportunities for video content creators in the B2B space. (21:39) Generating significant pipeline from LinkedIn ads is possible with relatively low ad spend when executed effectively. (28:09) The future of B2B sales may involve a shift from traditional SDR roles to more content creation and thought leadership positions. Host Links Personal email newsletter - https://investorupdate.beehiiv.com/subscribe https://twitter.com/codyschneiderxx https://www.linkedin.com/in/codyxschneider/ https://codyschneider.com/ https://inthepitpodcast.com/ Guest Links https://www.linkedin.com/in/will-martin-foundervideo/ https://foundervideo.io/ LandingCat: SEO for ecommerce - https://www.landingcat.com/ | |||
| winners all had this in common... early employee at Andrew Wilkinson's venture studio Tiny shares all | 26 Aug 2024 | 00:43:32 | |
https://www.graphed.com/ - AI data analyst to build dashboard and get insights In the Pit Podcast with Cody Schneider Brought to you by... Swell AI: Content Repurposing Powered by AI - https://www.swellai.com/ Drafthorse AI: Programmatic SEO powered by AI - https://www.drafthorseai.com/ Landing Cat: AI Powered Programmatic SEO for eCommerce - https://www.drafthorseai.com/ --- Summary In this episode, Will Nelson discusses his experiences as an entrepreneur-in-residence at Tiny and his current venture, 64 Stories, which helps founders create social content. The conversation covers various strategies for B2B marketing, including the power of podcasts and newsletters in building audience relationships. They explore innovative ways to repurpose content, create media leverage, and establish thought leadership within niche markets. Key Takeaway Timestamps: (03:37) The venture studio model can be attractive to entrepreneurs by reducing risk, but it's more suitable for cash flow-focused businesses rather than those needing significant funding. (10:22) Doing free work for potential clients who have access to your target customers can be an effective strategy to gain business. (16:08) Creating a podcast or newsletter for a specific niche can quickly establish thought leadership and provide direct access to potential customers. (26:30) Repurposing content across multiple platforms and formats can maximize reach and engagement with minimal additional effort. (35:12) Analyzing popular content in your target market can provide inspiration for creating high-performing content of your own.
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| Interview Your Customers to Find Relatable Language for Ads | Putting B2B Influencers On Your Payroll | 26 Aug 2024 | 00:39:53 | |
https://www.graphed.com/ - AI data analyst to build dashboard and get insights Brought to you by...
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--- Chapters: (05:56) Paid advertising today is mostly creative-led, focusing on resonating with the target audience to succeed. (12:36) Conversations with industry experts through content creation can lead to higher trust and conversions. (20:17) Having a strong narrative and being present across multiple platforms can positively impact conversion rates in paid media (28:36) Content marketing is a powerful tool for creating demand and building trust, even though it may be harder to measure its impact (37:34) Going back to marketing fundamentals and focusing on business outcomes can provide more valuable insights than obsessing over complete visibility in analytics. --- Host Links https://investorupdate.beehiiv.com/subscribe https://twitter.com/codyschneiderxx https://www.linkedin.com/in/codyxschneider/ https://codyschneider.com/ https://inthepitpodcast.com/ https://www.drafthorseai.com/ --- Guest Links https://www.digiseed.com/ https://www.linkedin.com/in/liamdunne05/ https://www.youtube.com/@ldunne LandingCat: SEO for ecommerce - https://www.landingcat.com/ | |||