In The Greenroom: Theatre Marketing Podcast with Julie Nemitz – Détails, épisodes et analyse

This podcast is proudly sponsored by Course Storm. Learn more about the platform by visiting coursestorm.com/podcast to try it for free and learn how your theatre can benefit from the impossibly simple class registration software -- so you can focus on more important things, like helping your students grow as artists and performers!

Registration to join the Theatre Marketing Lab Content Club is now open! Join Julie for 2 1/2 hours each month to make a full month's worth of marketing content for your theatre and upcoming productions! Our first session is July 14 so sign up now! Click Here Creating great marketing content is crucial in attracting audiences to theaters. It needs to be thoughtful, engaging, and resonate with the intended demographic to successfully build loyalty and drive ticket sales. By approaching content creation with clear objectives and a deep understanding of your target market, you can craft content that not only informs but captivates and inspires your audience. A well-executed content strategy should prioritize quality over quantity and focus on fostering relationships with your audience.

In this episode, you will be able to:

• Identify core audience preferences to make well-informed decisions in your theater marketing strategies.

• Get a glimpse into the complex world of social media algorithms and how they can make or break your ticket sales success.

• Master the art of weaving captivating stories to engage audiences and create lasting impressions.

• Find out how the Content Club program can elevate your theater organization’s marketing game.

summary of this episode:
00:03:30 - Great Content Drives Audiences,
Great creative content means great success with marketing. Theaters are uniquely positioned to be storytellers, mission-based, and to spread the word that live theater is an incredible experience.
00:06:29 - Moving Beyond the Marketing Funnel,
The marketing funnel is something of the past, especially in theater marketing. We work in a flywheel where everything is circular, constantly engaging, and exciting audiences to become loyal and return time and time again.
00:08:28 - Social Media Content,
The type of content that works best on social media channels is vertical videos, short-form videos, long-form videos, carousel creative, photos, text posts, and reels. The algorithm demands we vary the types of content we post to get it seen by more people.
00:13:17 - The 70-30 Rule,
The 70-30 rule in marketing is that 70% of your content should be engagement-based, while 30% should be sales-driven. To create great content, intent, and emotion are important, as is knowing the target audience.
00:17:32 - Creating Content for the Ideal Audience,
When creating content, it's important to consider the audience's perspective. Think about what will move them to respond to your content. Consider the creative level of effort required and have a plan B in case the initial idea doesn't work.
00:19:24 - AI and Content Creation,
AI platforms are becoming valuable in making content creation faster and easier. However, it's important to use these tools ethically and responsibly. They deliver content that requires tweaking and refinement.
00:25:46 - Content Creation for Small Theater Organizations,
Small theater organizations might not have a robust content team and might be doing DIY marketing content. The Theater Marketing Lab Content Club can be a solution for finding sanity in the content jungle. It's a monthly program that creates marketing content for theaters.
00:33:41 - Crafting Authentic Stories for Your Theater's Marketing,
Julie has compiled a guide with over 100 content marketing thought starters, tips, and best practices to inspire theaters to create effective content that can build their audiences online and drive sales and engagement. The guide is called "Behind the Curtain." Get your free copy today.

It's a full house on this week's episode! Julie welcomes AACT team members Quiana Clark-Roland, Kristie Quinn and David VanCleave to talk about the upcoming AACTFest -- the organization's bi-annual conference and theatre competition. They also discuss what the future holds for theatres across the US.

To learn more about AACTFest, visit aact.org

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If you're attending this year's festival in Louisville, be sure to register for Julie's workshop session Thursday, June 15 from 10:00 - 11:15am. If you listen to this podcast regularly you'll love the update to Julie's "Three P's Of Theatre From A Marketer's Perspective". It's going to be a fantastic session.

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This podcast is proudly sponsored by Course Storm. Learn more about the platform by visiting coursestorm.com/podcast to try it for free and learn how your theatre can benefit from the impossibly simple class registration software -- so you can focus on more important things, like helping your students grow as artists and performers!

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If you haven't yet joined Theatre Marketing Lab's monthly newsletter, now is the time! July is going to be a big month for the Lab, with many new programs and opportunities to connect ahead. Visit our website at julienemitz.com today and sign up!

The waitlist is open for Theatre Marketing Lab's Sell The Show Program! If your theatre needs to learn the right way to prepare, plan, create and activate digital marketing campaigns that sell more tickets and grow your audience's loyalty, then you will want to get on this list! The summer cohort begins in July. Get on the waitlist now because wait listers get discounts and bonuses too! ⁠Click here to register⁠.

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This podcast is proudly sponsored by Course Storm. Learn more about the platform by visiting ⁠coursestorm.com/podcast⁠ to try it for free and learn how your theatre can benefit from the impossibly simple class registration software -- so you can focus on more important things, like helping your students grow as artists and performers! ----

Theatre Marketing Lab's Marketing Mastery Masterclasses are held live on Facebook each month. Did you know that? Join Julie there for an hour that is always designed to give you marketing knowledge and tips to use immediately. Be sure you are a part of the Theatre Marketing Lab community today! Head over to ⁠facebook.com/groups/theatremarketinglab⁠ now.

Julie has opened enrollment for her 2023 program, Sell The Show! a learning, coaching, and activation program dedicated to one thing:  using digital marketing tactics like email, social media, and website optimizations to create and launch marketing campaigns that grow audiences! Learn more at SellTheShow.com  and use the exclusive podcast listener code PODCAST100 and get $100 off your enrollment!

In this episode, Julie shares a recent Marketing Mastery Masterclass where she shared video promo trailer best practices and showed one that knocked her socks off!

If you're able, take a moment to watch the show trailer/sizzle reel from Theater Latte Da's production of Merrily We Roll Along. Julie discusses it in this episode. 

Click here to watch.

Theatre Marketing Lab is hopping! Join in November and you'll continue to receive great discounts to upcoming programs in 2023! Click to learn more. 

It's our fabulous 50th episode of In The Greenroom Theatre Marketing Podcast. And for it, nothing less than the best of the best joined me.

Executive Director Katie Broman of Omaha Community Playhouse and I have one of the most comprehensive theatremaker conversations yet on this podcast.

We talk about:

• Modeling best practices in marketing strategy
• Upending the traditional season brochure model
• Best practices for discounting and dynamic pricing
• Why and how they’re now paying all artists for their contributions and time. Yes it’s true..
• You’ll also learn all about the hit production that had over 45% new patrons in its audience.45% new booties in seats!!!

And more!

Join me for this theatremaker conversation and learn all about how our country’s top community theatre rebounded out of the pandemic and into a thriving season of theatre.

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Free Guide! 25 Questions To Ask Before Launching Your Next Digital Campaign

It's here! Marketing Platforms and Systems: The Essential Guide - 3rd Edition

New Program: Working with Julie One-On-One at any budget.  Learn more. 

Real Questions. Real Answers. It’s a Marketing Mastery episode here on In The Greenroom featuring Julie's mailbag. 

A few weeks ago she sent an email to subscribers of our newsletter "Marketing Mayhem Made Less Mayhemmy". The subject line was Struggle Bus? and inside she asked a simple question, "What problem with your marketing can I try and help solve?"

We saw nearly a hundred questions come through.  So we've curated them into groups with common themes. Those are featured in this episode.

We’re talking about Time Management and Prioritization. Social Media Reach and Engagement. Low Sales. Postcard Best Practices. High School production audiences and more. 

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Canva for nonprofits Click Here to learn more. 

Pre-register for the High School Theatre Digital Marketing Launch Plan before October 14 and use code PODCAST22, you'll get $100 off the Launch Plan price. Wow!!! CLICK HERE to learn more about it. 

Want to sign up for our bi-weekly newsletter, Marketing Mayhem Made Less Mayhemmy?  Click here. 

Have a question?  Click the message link below and leave Julie a voice message. We love hearing from you!

Have we got an episode for you!  Not only is this a jam-packed, full of goodness Theatremaker Conversation, it's also a "Friends From College" episode, too! 

Julie is joined by master storyteller Nick Demos, whose career has spanned community theatre, professional theatre as a dancer and choreographer, an eight-year residency as the Artistic Director of Lyric Theatre of Oklahoma straight into a successful Broadway producing career that includes "Drowsy Chaperone", the Tony Award for "Memphis" and the beloved hit "Come From Away". 

Learn all about Nick's journey as a theatremaker as well as his current success as a sought-after creative coach specializing in supporting entrepreneurs in their journey to happiness and success. Nick is also a documentary filmmaker and host of The Creative Soulpreneur Podcast.

Learn more at his home on the web thenickdemos.com

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How successful was the digital campaign for your theatre's last production? Do you think you nailed it? Or maybe not. We've created a new, free resource for you to help! "The 25 Questions To Ask Before Launching Your Next Digital Campaign" is a guide that will help you ensure you are ready to rock that next strategy and campaign runway.  Download today! Click here. 

Learn more about julie and Theatre Marketing Lab at julienemitz.com

Subscribe today:  Theatre Marketing Lab

Transcription

Okay, confession time. How many of these describe you? 

Are you still using a pre-pandemic marketing playbook from oh, 2018? Are you constantly in, get it done, figure it out if it worked later mode with your theater's marketing? Are you just checking off deliverables on a list with no strategy? Are you not trying a new marketing tactic because you just don't know how to do it effectively?

Maybe you're juggling multiple projects with increasingly urgent deadlines. Aren't we all competing for audience members' time and money growing in your community? Are you missing your revenue goals? 

Well, how'd you do? How many of those describe you? Listen. The biggest accomplishment we theater makers can achieve right now today in the fall of 2022 is growing our theater's audiences. And that takes smart marketing strategies and kicking content to promote our productions and sell that house out.

And because of all these challenges and more that I just listed, well, that's why the Theatre Marketing Lab exists. We welcomed in over 70 founding subscribers to the Theatre Marketing Lab in August, and you can join them. The lab is a self-serve library platform where you can access hours of video training, workbooks, guides, and audio content. Even this podcast is there for you to listen to.

And here's maybe the best benefit you get discounts on all upcoming workshops, master classes, and even your first consultation with me. Shhh now don't tell my business advisor about that one. I hope she's not listening. 

Anyway. Stay up to date on the necessary marketing skills that keep your theaters moving forward. I say it all the time, right? Nothing changes faster than marketing best practices. Inside the lab, you can go at your own pace. You can use what you need. You can cancel any time. New content is added regularly because you never know what's gonna happen in marketing that you need to know, and you need to change and need to fix. So head on over to julienemitz.com to learn more and subscribe, I'll see you in the lab.

Tired of posting social media in the days before your show opens and getting 2 or 3 engagements? There are three critical actions you can take in order for your organic social media posts to start HELPING you sell tickets. In this Marketing Mastery episode of the show, Julie shares how her clients have rebooted their organic media practices. You can too!

Links from the episode:

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We kick off our series of theatremaker interviews with special guest, Jarrod Kopp. Jarrod is the Executive Director of Theatre Tulsa, a community theatre in Tulsa, Oklahoma. Julie and Jarrod dive in head first into topics including 

• How he and his team kept the theatre moving forward during the pandemic with innovative content projects
• Marketing content development and tech innovations Jarrod is employing in his marketing practices  
• Jarrod's strategies when considering the programming of Theatre Tulsa's seasons 
• Theatre Tulsa's priorities and progress with DEI
• Developing priorities and training around the support of gender identity with youth and adults
• And more!

It's an episode that will inspire you and perhaps help lay the groundwork for your adoption of innovation and priorities to keep your theatre moving forward!

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To learn more about Theatre Tulsa, visit their website, and follow them on Facebook and Instagram. 

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To access Theatre Marketing Lab's training and development content, join us at founders pricing only through September! Click here to learn more. 

Don't miss a nugget of marketing smarts. Subscribe to our newsletter Marketing Mayhem Made Less Mayhemmy today. 

Interested in joining theatremakers and theatre marketers from around the world? Join our free, private Facebook Community. Click here to get in on the fun. 

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