Explorez tous les épisodes du podcast In-House Insights

Too many creative leaders are confined to a silo, disconnected from broader business strategy and structural operations. This lack of integration limits your organisational impact and prevents your company from building a true culture of cross-functional innovation.

Ivan Pols, Chief Creative Officer at what3words, and former Global Creative Director at Ogilvy and Adam & Eve, joins us to share his journey from traditional advertising to driving creativity inside a fast-growing tech company.

Ivan reveals how shifting away from the traditional agency model allowed him to apply creative problem-solving to complex business operations, showing what happens when creativity gets a seat at the executive board.

• Breaking the Studio Box: Why true creative leaders need to see themselves as business partners, not just heads of a creative studio.

• The Client Influence: How the willingness of a marketing leader to invest and scale work dictates impact far more than the agency itself.

• Cross-Functional Creativity: Practical ways to expand creative thinking into unexpected departments like finance and operations.

• The In-House Advantage: How inside access allows creatives to solve fundamental business challenges rather than just making ads.

  
  

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#marketingpodcast #creativeops #creativity #businessstrategy

When you're running an in-house team, it’s easy to slip into the role of an internal order-taker, constantly fighting creative pushback from corporate stakeholders. But what if you could train your team to manage up effortlessly while simultaneously harnessing AI to speed up production?

In this episode, we sit down with Via Tendon, Head of Bupa's In-House Agency and a vocal leader in the creative operations space. Via shares her deeply personal journey in the industry and reveals the exact strategies she uses to lead with radical empathy, build a culture of high-agency creatives, and implement AI tools safely inside a heavily regulated global health insurance brand.

#podcast #marketing #creativeops #ai

In this episode, Abby and Chris sit down for a download of the biggest takeaways from Mumbrella360. They break down the real-world pressures currently keeping CMOs up at night, the danger of AI-driven creative "blandification," and how modern in-house teams are uniquely positioned to pivot from siloed tech experiments to scalable enterprise workflows.

What you’ll learn:

• The Power of the "Stop Doing" Audit: How to identify and eliminate performative work that doesn't move your core marketing KPIs.

• Escaping the AI Average: Why relying purely on standard AI prompts leads to middling creative, and how to intentionally build diversity and inclusivity into your generative tools.

• Chasing Bonfires, Not Fireworks: A smarter approach to cultural marketing that prioritizes predictable, large-scale moments over reactive, short-lived internet trends.

• The Brand Guardian Advantage: Why in-house agencies are the ideal sandbox for embedding safe, high-stakes AI frameworks into daily operations.

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#InHouseInsights #CreativeOperations #InHouseAgency #MarketingStrategy

Optimising metrics is easy, but are you accidentally squeezing the emotional magic out of your creative briefs? It's time to stop letting dashboards dictate your output and start building true creative judgment within your team!

Fresh off the ground from Cairns Crocs, hosts Abby and Chris break down the five biggest operational shifts happening across the APAC marketing landscape. From moving past gimmicky generative AI toward foundational infrastructure, to balancing long-term brand equity with fast-paced 'Express Lanes', this episode looks at what it actually takes to run a high-performing internal agency in today's economic climate.

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#Podcast #BusinessPodcast #MarketingPodcast #CreativeOperations #InHouseAgency #MarketingStrategy

Most in-house teams are pigeonholed into a box of speed and efficiency, often sacrificed at the expense of high-level creativity. But what if your internal agency could win creativity awards whilst operating at a scale traditional shops can’t touch?

In this episode, Warren Marenco Chase, VP Managing Director of Copper Giants (Liberty Mutual’s in-house agency), joins us to share his blueprint for building world-class internal teams. From his early days scaling Verizon’s creative org to 200+ people to his current work at Liberty Mutual, Warren breaks down the "In-House but Out of the Box" philosophy.

We discuss the benefits of taking on external clients, the No A'holes Policy that protects culture, and why AI is about to trigger a hockey stick of content deliverables.

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The latest IHAC Awards prove that internal agencies are no longer just executing, they are leading the charge in innovation.

In this episode of In-House Insights, Abby and Chris recap the highlights from the recent IHAC Awards. They break down why Optus took home the AI trophy for streamlining "boring" workflows, how One NZ is mastering integrated media, and why Treasury Wine Estates (Splash) swept the board.

Whether you’re looking for a blueprint for cultural impact or curious about the future of media in-housing, this recap celebrates the talent and grit of the in-house community.

Don't miss out on the next community deep dive—subscribe to the podcast and join the movement at ihac.com.au.

#InHouseInsights #CreativeOperations #InHouseAgency #MarketingStrategy #marketingawards

Most creative directors are just frustrated creatives in disguise, focusing on the work while their team’s culture withers. If you’re leading an in-house agency, are you actually managing, or are you just competing with your own staff?

In this episode, we sit down with Kevin Frank, author of Raising Creative Teams and former creative leader at Apple and LinkedIn. Kevin shares his journey from the leading edge of the in-house revolution, to mastering the art of the death of the ego.

We explore why leading creative people requires a specific type of empathy, the power of over-communication, and how to transition from making the work to creating the environment where work thrives.

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#CreativeOperations #InHouseAgency #MarketingStrategy

Think in-house teams are just for designing HR posters? Think again. The world’s biggest brands are now trusting their internal studios with Super Bowl spots and global media buying.

In this premiere of our new 'Moves and News' podcast stream, Abby and Chris dive into the rapid evolution of the in-house landscape. From beverage giant Celsius launching a full-service agency to Procter & Gamble’s Mark Pritchard leading the charge on in-house media, we explore why speed, agility, and creative origination are becoming the new internal gold standards.

Also in this episode:

• The Global Shift | Why brands like Virgin and Instacart are hiring big gun ECDs to move creative work further upstream.

• Media: The New Frontier | How closing the feedback loop between production, creative, and media is driving massive ROI for PNG and Treasury Wine Estates.

• GEO & Generative AI | A look at how top-tier brands are moving beyond the AI buzz to implement Generative Engine Optimisation.

• The 2026 Benchmark | Why participating in the IHAC AI survey is the only way to truly see where your team stands against the competition.

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If your in-house agency is struggling to get a seat at the leadership table or is tired of being treated like an order-taker, this conversation is a must-listen.

In this episode, we sit down with Maya Dukes, Managing Director of Global Brand Creative and Agency Operations at Delta Airlines. Maya shares her incredible journey of scaling a small, scrappy creative team into a strategic powerhouse within one of the world's largest brands.

She opens up about leading through the adversity of COVID-19, the intentional steps she took to rebuild team culture, and how she shifted the dynamic with internal stakeholders from clients to true business partners.

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It's official: Australia's In-House Agency Council is starting a podcast. Welcome! 👋

The traditional agency-client relationship is undergoing a massive shift, yet many internal teams are still struggling to find their seat at the leadership table. Most marketers know in-housing is a game-changer, but few are talking about how to actually harness that power to drive real results.

In this pilot episode of In-House Insights, we go on the record to discuss our passion behind the in-house movement. We’re pulling back the curtain on why this shift is happening now and how this show will shine a light on the innovators who are successfully transforming corporate creative departments into world-class agencies.

Subscribe to In-House Insights on your favourite platform and visit ihac.com.au to join the community of leaders redefining the creative industry.