Your strategy might be right. But if your story isn't landing, nobody's listening.
In this episode of In Good Company, Hollywood producer Andrew Panay - creator of Super Bowl campaigns for Microsoft and T-Mobile and producer of films starring Ryan Reynolds and Bradley Cooper - shares what leaders can learn from storytelling.
Andrew argues that most organisations don't have a strategy problem; they have a storytelling problem. In a world flooded with noise, leaders need stories that capture attention, build trust and inspire action.
Dan and Andrew explore:
đŹ Why consumers and stakeholders don't buy into strategy - they buy into stories
đŹ How leaders can tell stories that create trust, action and belief
đŹ The surprising relationship between AI, Gen Z and human connection
đŹ Why great leadership requires curiosity, humility and external perspectives
đŹ Hollywood storytelling secrets that help ideas stick
Whether you're leading a team, shaping culture, pitching an idea or communicating change, this conversation offers practical insights into how stories move people when facts alone don't.
Listen / watch now to find out more.
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#Storytelling #LeadershipDevelopment #CommunicationSkills #BusinessStrategy #Influence