Explorez tous les épisodes du podcast Imperfect Marketing
| Titre | Date | Durée | |
|---|---|---|---|
| Why Podcast Ads Work Better Than Facebook & Google Ads | 02 oct. 2025 | 00:23:09 | |
In this episode of Imperfect Marketing, I sit down with Eric Smith, President & COO of Incremental Media, to explore the world of podcast advertising and how businesses can leverage it effectively. Eric shares his journey from Vox Media to building Incremental Media’s podcast division from the ground up. We discuss: The Evolution of Podcast Advertising
Demystifying Podcast Attribution
Finding the Right Fit for Brands
Getting Started with Podcast Advertising
Key Takeaways for Marketers
Connect with Eric Smith: Website: https://www.incrementalmedia.com/ Whether you’re a small business owner curious about podcast advertising or a seasoned marketer looking to diversify your media mix, this episode offers valuable insights into harnessing the power of podcast audiences. Are you ready to explore how podcast advertising could transform your business? Tune in to learn how to navigate this fast-growing and effective marketing channel. Looking to leverage AI? Want better results? Want to think about what you want to leverage? | |||
| How to Build a Lean Marketing Team That Actually Works | 25 sept. 2025 | 00:27:08 | |
In this episode of Imperfect Marketing, I sit down with Alex Love—VP of Marketing and Communications, adjunct professor, and co-host of the podcast Mastering the Art of Failing. We dive into her unexpected journey into marketing, the lessons learned from failure, and the art of building small but mighty teams. Alex shares how her career evolved from writing grants at a nonprofit to leading marketing teams and teaching the next generation of marketers. We explore: The Power of Learning and Teaching
Lessons in Failure and Resilience
Building and Leading Lean Teams
Creativity, Risk-Taking, and Viral Wins
Key Takeaways for Marketers
Whether you’re a solo marketer, part of a lean team, or leading communications at a larger organization, this conversation is full of insights into how to stay creative, scrappy, and resilient in an ever-changing landscape. Connect with Alex Love: 🎧 Ready to rethink failure and lean into creativity? Tune in now to hear Alex’s inspiring journey and actionable lessons. Looking to leverage AI? Want better results? Want to think about what you want to leverage? | |||
| Why You Should Email 3x Per Week (Email Expert Shares) | 18 sept. 2025 | 00:29:43 | |
In this episode of Imperfect Marketing, I sit down with Zack Zeller, an expert in email marketing, AI, and copywriting. We dive into the evolving role of email as a marketing powerhouse—why it’s still one of the most effective strategies for businesses today and how to do it well. Zack shares how his journey began by accident, sending daily emails to support his college’s fitness club (without the pizza bribes). From there, he built a thriving career working with major names like Jay Shetty, Jordan Belfort, and Agora, discovering firsthand the power of consistent, high-value email communication The Power of Email Marketing
Using AI the Right Way
Real Results from Real Campaigns
Key Takeaways for Marketers
Whether you’re sending monthly newsletters or considering moving to three times a week, this episode will show you why email marketing is still the backbone of lasting success. Are you ready to rethink how often and how well you’re showing up in inboxes? Tune in and discover why email may be the most valuable marketing channel you’re not fully leveraging yet. Connect with Zack: Looking to leverage AI? Want better results? Want to think about what you want to leverage? | |||
| 308: From 2 Days to 20 Minutes: My AI Presentation Workflow That Actually Works | 11 sept. 2025 | 00:18:24 | |
In this episode of Imperfect Marketing, I share how I cut presentation prep time from two days to just twenty minutes by leveraging AI tools and workflows. What used to feel overwhelming and time-consuming has become streamlined, consistent, and—dare I say—fun. We explore the common mistakes most people make when creating presentations, why AI is a game-changer, and the exact five-step process I use to create polished, professional decks without losing days of productivity The Problem with Presentations
The Two Biggest Mistakes with AI
My Five-Step Presentation Workflow
Pro Tips for Saving Time
Key Takeaways for Marketers
Whether you’re a business owner, marketer, or professional who’s tired of wasting days on slide decks, this episode shows how to reclaim your time and still deliver presentations that wow. Are you ready to stop spending days on presentations and start letting AI do the heavy lifting? Tune in and learn how to transform your workflow today. Looking to leverage AI? Want better results? Want to think about what you want to leverage? | |||
| "Why 'When' Converts Better Than 'If' in Marketing | 04 sept. 2025 | 00:31:01 | |
In this episode of Imperfect Marketing, I sit down with Nikki Rausch, sales strategist, coach, and master practitioner of Neuro-Linguistic Programming (NLP). We explore how understanding communication at a deeper level can transform the way you sell, market, and connect with others. Nikki shares her unexpected journey into NLP—beginning with a mentor’s observation about her body language—and how this one insight set her on a path to over 1,200 hours of NLP training. Along the way, we discuss: Understanding NLP and Its Power in Communication
Using NLP in Sales and Marketing
Strategic Word Choices That Make or Break Conversions
Key Takeaways for Marketers and Sales Professionals
Whether you’re a marketer looking to fine-tune your messaging, a sales professional aiming to increase conversions, or simply someone who wants to communicate with greater influence, this episode offers actionable insights you can start using immediately. Are you ready to unlock the hidden potential in your words, body language, and delivery? Tune in to discover how NLP can transform the way you connect, sell, and market. Connect with NIKKI RAUSCH: Looking to leverage AI? Want better results? Want to think about what you want to leverage? | |||
| The 4As That Help Businesses Survive Digital Marketing Changes | 28 août 2025 | 00:26:24 | |
In this episode of Imperfect Marketing, I sit down with Melih Oztalay, a veteran marketer and CEO of a 38-year-old digital agency based in Michigan. With roots going back to the earliest days of the internet, Melih brings a seasoned perspective on how marketing has evolved—and where it's headed next. We dive deep into the realities of marketing in the AI age, practical steps small businesses can take to improve their visibility, and why emotional resistance to change can be the biggest barrier to progress. The 4 A’s of Change Framework Melih shares his powerful 4 A’s framework, developed after witnessing how clients struggled to adapt to SEO changes:
This mindset shift is essential for staying competitive in a constantly evolving digital world. The Impact of AI on Marketing
Common Marketing Mistakes and How to Avoid Them
Actionable AI and SEO Tips for Small Businesses
Key Takeaways for Marketers
Whether you’re a marketer trying to navigate AI disruption, or a small business owner seeking practical ways to improve your online presence, this episode offers a wealth of ideas and a grounded approach to digital transformation. Connect with Melih Oztalay Looking to leverage AI? Want better results? Want to think about what you want to leverage? | |||
| Why Your CRM Implementation is Failing (Start with Goals, Not Tech) | 21 août 2025 | 00:24:34 | |
In this episode of Imperfect Marketing, host Kendra Corman welcomes Paul Schmidt, a digital marketing strategist and CRM optimization expert from SmartBug Media. Paul brings a unique perspective to the conversation, having transitioned from a career in music to becoming a full-funnel marketer focused on solving complex customer challenges. Together, they dive into how businesses—especially small to mid-sized ones—can better leverage CRMs and customer marketing to drive real business growth. Common Pitfalls in CRM Implementation
Rethinking the Role of CRM
Building a Culture Around Customer Marketing
Creating a Case Study Pipeline
Key Takeaways for Marketers and Business Owners
Bonus Wisdom: Discovering Your Marketing Superpower Paul shares his biggest lesson learned in marketing: the importance of discovering and developing your "superpower"—whether that’s SEO, CRM implementation, or AI. He encourages professionals at every stage of their career to become known for something specific, then evolve it over time to stay relevant and valuable. Whether you’re just starting with a CRM or ready to scale your customer marketing efforts, this episode is packed with actionable advice to help you make smarter, more strategic decisions. Are you ready to stop phoning in your CRM and start building a foundation for future growth? Tune in now and learn how! Connect with Paul Schmidt: Looking to leverage AI? Want better results? Want to think about what you want to leverage? | |||
| Stop Being Afraid of Being Annoying | 14 août 2025 | 00:20:01 | |
Stop Being Afraid of Annoying People: Just Send the Email In this episode of Imperfect Marketing, I sit down (solo!) to talk about one of the biggest email marketing myths: the fear of being annoying. If you've ever hesitated to send emails to your list because you don’t want to "bother" people—this one’s for you. I’m sharing real client stories and lessons from my own experience with weekly emails, including how I got over my own fears and how email marketing has driven serious growth for my business. We discuss: The Fear Factor in Email Marketing
Real Stories, Real Results
Strategies to Stay Consistent and Relevant
Key Takeaways for Email Marketers
Whether you're new to email marketing or trying to get back on track, this episode is your permission slip to show up, send the email, and stop worrying about being annoying. Are you ready to ditch the fear and grow your business through simple, authentic emails? Tune in and find out how. Connect with Kendra Corman Looking to leverage AI? Want better results? Want to think about what you want to leverage? | |||
| Why Giving Away Your Book Content Actually Increases Sales | 07 août 2025 | 00:27:56 | |
Want to grow your audience without sounding like you’re tooting your own horn? This episode will shift your mindset on book marketing—and marketing in general. In this insightful interview, I (Kendra Corman) sit down with Becky Robinson, author of Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause and founder of Weaving Influence. Together, we dive into how authors, thought leaders, and service providers can expand their reach, repurpose their content, and market with purpose—without feeling like they’re “bothering” people. Whether you’ve written a book, are thinking about it, or just want your ideas to land with the right people, this episode is packed with practical tips and refreshing reframes about what real visibility looks like. We cover: 📚 Why a Book Is More Than a Business Card 🖥️ The Reach Framework ♻️ Repurposing Your Book (Without Boring Your Audience) 💡 Do I Really Need to Gatekeep My Book Content? 🎯 Launch Strategy That Works 📬 The Big Takeaway “Marketing can be a sacred act of service. It’s not something we do to people—it’s something we do for them.” – Becky Robinson 🛠 If you’ve ever second-guessed yourself about what to share, how often to share, or whether you’re “too much,” this episode will give you clarity, confidence, and permission to show up with heart. 🎧 Listen now and let go of the guilt: your message matters. 📬 Connect with Becky Robinson: Looking to leverage AI? Want better results? Want to think about what you want to leverage? | |||
| Why People Who Use AI Will Take Your Job Before AI Does | 31 juil. 2025 | 00:43:02 | |
In this episode of Imperfect Marketing, host Kendra Corman sits down with Nuri Cankaya, VP of Commercial and AI Marketing at Intel and author of AI in Marketing, to break down how artificial intelligence is reshaping marketing, productivity, and the very fabric of modern business. With over two decades in the AI space—including 17 years at Microsoft—Nuri shares how today’s marketers, business owners, and professionals can leverage AI to work smarter, serve customers better, and prepare for a future driven by agentic AI and beyond. Through practical examples and bold predictions, he offers a roadmap for how to ride the AI wave—ethically, securely, and strategically. We Explore: The Role of AI in Modern Marketing
The Co-Creation Principle: AI Then Eyes
Enterprise-Ready AI: Security, Customization & Scale
The Rise of Agentic AI, AGI & Ethical Boundaries
🔑 Key Takeaways for Marketers and Business Leaders
Whether you're a solo marketer, a tech leader, or a curious business owner… …this episode offers clarity, inspiration, and real-world advice on how to integrate AI into your workflow without losing the human touch that makes great marketing work. 🎧 Ready to ride the AI wave instead of being crushed by it? 📚 Connect with Nuri Cankaya & Grab the Book
Looking to leverage AI? Want better results? Want to think about what you want to leverage? | |||
| How AI Automation Saves 25% of Your Time Every Week as a Founder | 24 juil. 2025 | 00:29:21 | |
In this episode of Imperfect Marketing, Kendra chats with Aarti Anand, a software product builder turned AI automation consultant, about how small business owners can leverage AI and systems thinking to reclaim their time, energy, and freedom.
Aarti’s mindset shift: “Everything else either needs to be delegated or automated” Looking to leverage AI? Want better results? Want to think about what you want to leverage? | |||
| To Cite or Not to Cite AI | 17 juil. 2025 | 00:08:33 | |
Wondering whether you need to disclose when AI helped you write a blog, email, or proposal? You’re not alone—and this episode is your permission slip to stop second-guessing. In this solo milestone episode, I (Kendra Corman) explore one of the most common questions I get from clients and students: “Do I have to cite AI if I used it to write something?” As someone who’s been ghostwriting for decades and now leans on AI to streamline my work (without letting it take over), I break down when to cite, when not to, and why the intent behind your prompt matters more than the tool itself. We cover: 🎯 When You Should (and Shouldn’t) Cite AI ✍️ Using AI Ethically Without Losing Your Voice 🔍 Avoiding Plagiarism and Building Credibility 💬 The Big Takeaway “AI helps express your thoughts better. But if it is your thoughts? Then give it credit.” – Kendra Corman 🛠 If you’re tired of worrying about whether you’re ‘doing it right’ with AI, this episode offers clarity, confidence, and a practical way to move forward—without sacrificing your voice or your values. 🎧 Listen now and decide for yourself: Are you Team Citation… or Team ‘Typing Buddy with Benefits’? 📬 Connect with me: LinkedIn: https://www.linkedin.com/in/kendracorman/ Looking to leverage AI? Want better results? Want to think about what you want to leverage? | |||
| How Sena 10x'd Her Business with Email Marketing | Fish Story Secrets | 10 juil. 2025 | 00:24:53 | |
In this episode of Imperfect Marketing, I sit down with Sena Wheeler, founder of Sena Sea and a fifth-generation fishing industry entrepreneur. What started as a Thanksgiving road trip idea turned into a thriving business selling premium, sustainably-caught Alaskan fish—and email marketing was at the heart of it. Sena shares how she transformed her passion for food science and fish into a profitable business by embracing email marketing as her primary sales channel. We explore:
Key Takeaways for Entrepreneurs and Email Marketers
Whether you’re just starting to build your email list or looking to deepen your connection with your audience, this episode offers real-world insight into how consistent, authentic storytelling can fuel business growth—one email at a time. Are you ready to stop overthinking your emails and start writing ones that actually sell? Tune in and get inspired to lean into your inner writer—because yes, you are one. Connect with Sena: Looking to leverage AI? Want better results? Want to think about what you want to leverage? | |||
| How AI 10x'd This Podcast Network? Behind-the-Scenes Secrets with DM Meador | 03 juil. 2025 | 00:33:21 | |
In this episode of Imperfect Marketing, host Kendra Corman welcomes podcast producer and marketing strategist Dennis "DM" Meador to explore how attorneys—and really any professional—can use high-quality, niche podcasting to build authority, attract ideal clients, and scale trust in an AI-powered content world. Dennis shares his journey from a high-production lifestyle podcast to building the Legal Podcast Network, a turnkey system specifically for attorneys. Through candid lessons, big investments, and creative pivots, he developed a scalable approach to podcasting that helps professionals connect with the right audience—not just the largest one. We explore: The Power of Niche Podcasting for Authority Building
Systematizing Success with AI and Human Review
Creating Thought Leadership Content That Attracts the Right Clients
Marketing Lessons and AI Realism
Key Takeaways for Marketers and Creators
Whether you’re a marketing pro, a podcast enthusiast, or an attorney wondering how to stand out, this episode gives you a front-row seat to the behind-the-scenes strategy of modern, high-impact podcasting. 🎧 Ready to rethink your marketing and make your expertise visible? 💬 Connect with Dennis “DM” Meador and explore the Legal Podcast Network: Website: https://legalpodcastnetwork.com Looking to leverage AI? Want better results? Want to think about what you want to leverage? | |||
| Why Podcast Guesting Beats Social Media? | 26 juin 2025 | 00:23:13 | |
Ever wonder how to grow your business without constantly chasing leads? In this episode of Imperfect Marketing, host Kendra Corman sits down with podcast guesting expert Julie Fry to unpack the power of effortless visibility—and why podcast interviews are the underused goldmine of relationship-based marketing. Julie shares how one early (and very imperfect) podcast appearance led to $40,000+ in business, and how you can replicate that success—without being salesy or pitching to the wrong shows. From defining your goals to landing on the right podcasts and delivering value that gets remembered, this episode is full of practical wisdom and confidence-building insights. 🎧 Whether you’re a coach, consultant, or service provider trying to stand out, this episode is your guide to getting seen, heard, and hired through podcast guesting. 📨 What We Cover: 🎯 How to Define Your Podcast Guesting Goals 🔍 Finding the Right-Fit Podcasts (and What to Avoid) 📈 What Makes a Pitch Stand Out—and Get Accepted 🎤 How to Be a Guest That Hosts Want to Promote 🔥 Julie’s Key Takeaways:
“If you can be a great guest who adds value, builds trust, and actually promotes the episode, you become memorable—and that leads to real results.” – Julie Fry 📣 Ready to show up with confidence and consistency in your marketing? This episode will help you build momentum—one conversation at a time. 🔗 Connect with Julie Fry: 🎧 Listen & Subscribe to Imperfect Marketing for weekly inspiration on connecting with your audience—authentically. Looking to leverage AI? Want better results? Want to think about what you want to leverage? | |||
| Are You Too Close to Your Business? | 19 juin 2025 | 00:16:50 | |
In this episode of Imperfect Marketing, host Kendra Corman dives into a common but often overlooked entrepreneurial struggle: being too close to your own business. Drawing from personal experience and conversations with clients, Kendra explores why it’s so hard to see your business clearly—and how that impacts your marketing, messaging, and momentum. If you've ever found yourself stuck writing a LinkedIn post, unsure what makes you unique, or overwhelmed by daily to-dos, this episode will hit home. It’s a thoughtful, honest look at what happens when your expertise becomes a blind spot—and how to regain perspective.
Key Takeaways for Business Owners and Marketers
Whether you're a solopreneur, service provider, or small business owner, this episode will help you slow down, zoom out, and market from a place of clarity—not assumption. Connect with Kendra Corman:
Looking to leverage AI? Want better results? Want to think about what you want to leverage? | |||
| 295: Can Storytelling Transform Your Marketing Results? | With Renee Frojo | 12 juin 2025 | 00:27:30 | |
In this episode of Imperfect Marketing, I sit down with Renee, a journalist-turned-storytelling strategist, to dive deep into the art and impact of storytelling for brands, solopreneurs, and content creators. Together, we explore how personal narratives not only humanize a business but can also be the most powerful marketing strategy available. Renee shares her journey from Capitol Hill reporting to consulting business owners on how to shape and share stories that stick. We discuss: Why Storytelling is a Marketing Superpower Balancing Vulnerability and Credibility Finding Stories in the Everyday Turning Life Into Email Content Key Takeaways for Marketers
Whether you’re a reluctant sharer or a natural open book, Renee’s practical storytelling tips will help you build authentic connections with your audience—and grow your business in the process. Connect with Renee Frojo: Are you ready to start seeing stories everywhere? Tune in for a fresh, real, and encouraging take on how to use storytelling as your marketing strategy. Looking to leverage AI? Want better results? Want to think about what you want to leverage? | |||
| 294:What Tech Tools Should Small Businesses Use for Marketing Success? | 05 juin 2025 | 00:30:01 | |
Want to Save 30+ Hours a Week and Future-Proof Your Business? Here's How Tech and AI Make It Happen with Tom Altman If tech overwhelms you but you know it could change the way you work and market—this episode is your gateway to clarity. Tom Altman, longtime CIO/CTO, tech strategist, and AI advocate, joins me to talk about how small businesses can stop drowning in complexity and start using technology to scale smartly. From cutting proposal time in half to turning AI into your standard operating procedure assistant, Tom shares no-fluff insights that save time, reduce stress, and help you grow—even as a team of one. We cover: 🎯 How Small Businesses Can Leverage Tech to Scale 🤖 AI Tools That Make Marketing and Ops Smarter 🛠 Security, Automation, and the Risks You Might Be Overlooking 📈 Scaling with Purpose: Marketing Lessons from a Tech Leader Whether you’re a solopreneur, marketer, or small team ready to compete with the big dogs, Tom offers clear and actionable tips to transform how you work with technology (even if you don’t love it). “AI doesn’t take your place—it gives you more time to do the things only you can do.” – Tom Altman Tom Altman’s contact info and resources Looking to leverage AI? Want better results? Want to think about what you want to leverage? | |||
| 293: Ready to Use Podcasting as a Marketing Tool? Here's How | 29 mai 2025 | 00:27:35 | |
In this episode of Imperfect Marketing, host Kendra Corman welcomes podcasting coach and marketing expert Darren Saul to unpack the power of podcasting—not just as a content tool, but as a full-fledged marketing engine for business owners and entrepreneurs. Darren shares his journey from corporate recruiting and photography to launching two podcasts and building a thriving content ecosystem. From simple tech setups to editing hacks and promotion strategies, this episode is your all-in-one starter guide to launching a podcast with imperfect action. We explore: Why Podcasting Still Works in 2025
Getting Started Without the Overwhelm
Tackling the Tech and Editing
Promotion: The Most Important Piece
Making Your Podcast Content Work Harder
The Business Value of Podcasting
Darren’s No-Fluff Advice
Key Takeaways for Marketers
Whether you're a solopreneur thinking about launching a show or a business owner ready to maximize your content strategy, this episode will give you the real-world tools and encouragement you need to get started now—not later. Looking to leverage AI? Want better results? Want to think about what you want to leverage? | |||
| 292: My Most Successful Email in 2025 is About A Gas Station | 22 mai 2025 | 00:08:37 | |
Ever wonder what kind of email actually gets replies—and closes deals? In this refreshingly personal episode, host Kendra Corman takes you behind the scenes of one of her most successful emails ever. Spoiler alert: it wasn't a sales pitch. It was a story about a 3 a.m. road trip, a surprise stop at Buc-ee's, and how one moment of gas station magic sparked real business results. If you're struggling to make email marketing work for you, or if storytelling feels like a buzzword you can't quite harness, this one's a must-listen. 📨 What We Cover: 🎯 The Power of Storytelling in Email Marketing 📈 Real Results from One Relatable Email 🧠 Lessons for Marketers and Business Owners 🔥 Kendra’s Key Takeaways:
If you've been thinking, “I need to send more emails,” this is your permission slip—and your playbook—to do it in a way that connects, converts, and feels good to send. 🔗 Connect with Kendra: 🎧 Listen & Subscribe to Imperfect Marketing for weekly inspiration on connecting with your audience—authentically. Looking to leverage AI? Want better results? Want to think about what you want to leverage? | |||
| 291: Why Does SEO Take So Long to Work? | Expert Reveals Timeline Secrets | 15 mai 2025 | 00:26:17 | |
In this episode of Imperfect Marketing, host Kendra Corman welcomes SEO strategist and content marketing expert Barb Davids to talk about the not-so-secret truths of SEO, demystifying the process for small business owners and marketers alike. Barb shares her journey from corporate marketing to entrepreneur life and what it really takes to build SEO credibility in a noisy digital world. From quirky SEO myths (like white text on white backgrounds!) to practical strategies that actually work, this episode is packed with wisdom and laughter. We explore: The Reality of SEO in 2025
What Google Actually Wants
Using AI Without Losing Your Voice
Getting Your Content Strategy Right
Barb’s No-Nonsense SEO Advice for Business Owners
Key Takeaways for Marketers
Whether you're a solo entrepreneur juggling marketing hats or a marketer ready to clean up your SEO strategy, this episode gives you practical tools and a refreshing perspective. Barb’s honesty and humor will help you ditch the gimmicks and focus on what truly moves the needle. 🎧 Ready to finally understand SEO without the jargon? 💬 Connect with Barb Davids and learn more about her SEO work. Website: https://compassdigitalstrategies.com/ Looking to leverage AI? Want better results? Want to think about what you want to leverage? | |||
| 290: Why Is Strategic Marketing More Important Than Daily Posting? | 08 mai 2025 | 00:23:04 | |
In this episode of Imperfect Marketing, host Kendra Corman sits down with marketing strategist and educator Jessie Fernández, who brings 20+ years of experience across traditional and digital media. Together, they dive into the real, behind-the-scenes challenges of doing marketing the right way—strategically and with patience. Jessie shares her story of evolving from local TV marketing in Honduras to teaching at a college and running her own strategic marketing brand. Their conversation peels back the glossy veneer of social media marketing myths and explores what really works in the modern marketing world. The Reality of Modern Marketing
Why Strategy Outweighs Tactics
The Unsung Hero: Project Management in Marketing
Key Takeaways for Marketers
Whether you're a solo entrepreneur, marketing team leader, or agency owner, this episode is a reminder that imperfect marketing is still powerful—when it’s strategic, intentional, and adaptable. Connect with Jessie Fernandez: Website: https://jessiefernandez.com/ 🎧 Ready to ditch the marketing myths and learn how to build something that works? Tune in to hear Jessie’s insights and refresh your mindset on how real marketing success happens. Looking to leverage AI? Want better results? Want to think about what you want to leverage? | |||
| 289: Can Media Appearances Boost Your Marketing Authority? | 01 mai 2025 | 00:33:10 | |
Want to Get Featured on TV, Podcasts, or the News? Here's How to Build Real Authority with Mitch Carson If you've ever dreamed of seeing yourself on TV or landing high-credibility media appearances—but have no idea where to start—this episode is for you. Mitch Carson, marketing veteran, pitchman, and media trainer, joins me to break down exactly how to build authority the right way. From publishing your first book to landing your first local TV spot, Mitch shares the same strategies he uses to get clients featured on major media outlets—including guaranteed TV placements in Las Vegas. We’re going beyond theory and into real talk about what actually works to build visibility, establish authority, and grow your business. We cover: 🎯 How to Build Authority That Sticks 📺 Landing Media Appearances That Matter 📈 Turning Publicity into Profit 💡 No-Fluff Marketing Lessons from the Field Whether you're a speaker, consultant, or coach ready to take your visibility to the next level, Mitch offers real strategies that separate you from the noise—without relying on gimmicks. “Authority isn’t something you declare. It’s something you prove—and broadcast intentionally.” – Mitch CarsonMitch Carson’s contact info and resources Looking to leverage AI? Want better results? Want to think about what you want to leverage? | |||
| 288: 5 Mindset Missteps in Your Podcast Pitching and What You Need to Know | 24 avr. 2025 | 00:33:59 | |
In this episode of Imperfect Marketing, I sit down with Christina Lenkowski, podcast visibility expert and founder of Publicity by Christina, to dig into the real reasons your podcast pitches might be falling flat—and what to do instead. If you’ve ever felt nervous about pitching yourself for podcast guest spots, or if you’re wondering whether podcast interviews are really worth it, this conversation is for you. 🔍 In This Episode, We Discuss: Common Podcast Pitching Mistakes
Mindset Blocks That Keep You from Showing Up
Getting Visible Beyond Social Media
The Power of Small Podcasts
Tracking What Works
💡 Key Takeaways for Entrepreneurs and Marketers
✨ Whether you’re a coach, consultant, creative, or service provider, this episode will inspire you to:
Are you ready to grow your business by getting heard? 🎧 Tune in now and learn how to pitch podcasts like a pro and build visibility that actually moves the needle. Looking to leverage AI? Want better results? Want to think about what you want to leverage? | |||
| 287: How to use AI for Marketing Strategy | 17 avr. 2025 | 00:15:04 | |
How to Use AI for Marketing Strategy (Without Losing Your Voice) In this episode of Imperfect Marketing, host Kendra Corman tackles a hot-button topic: AI in marketing strategy. Is it a game-changer, a gimmick, or something in between? If you've ever rolled your eyes at those five-minute "AI builds your business" TikToks—or felt overwhelmed trying to organize your strategy—you’re not alone. Kendra shares a refreshingly balanced take on using AI as a powerful marketing assistant, not a replacement. She walks you through her own process using her AI partner "Suzy Strategy," and how this dynamic duo transformed pages of chaotic meeting notes into a streamlined, strategic roadmap for a client. In this episode, we cover: AI Myths vs. Reality
How to Use AI as a Marketing Partner
A Practical Framework for Building Strategy with AI
Key Takeaways for Marketers:
Whether you’re skeptical about AI or curious how to use it more strategically, this episode offers a grounded, practical approach to integrating AI into your marketing workflow—without losing your authenticity. If you found this episode helpful, share it with a fellow marketer or entrepreneur! 🎧 Imperfect Marketing — because imperfect action always beats perfect inaction. Looking to leverage AI? Want better results? Want to think about what you want to leverage? | |||
| 286: Why Marketing Teams Fail: Leadership Tips to Drive Business Results | Marketing ROI | 10 avr. 2025 | 00:21:15 | |
Kendra talks imperfect marketing with Samuel Winderö, Marketing Director at a global software company based in Sweden. With experience spanning from banking to running his own agency for eight years, Samuel brings unique insights on aligning marketing strategies with business objectives. Topics covered in today's conversation include:
Connect with Samuel Windero LInkedIn: https://www.linkedin.com/in/samuwelii/ Are You Ready to Elevate Your Marketing Strategy? Marketing is anything but a perfect science, but understanding your customers, aligning with business goals, and measuring impact can set you up for success. Enjoyed this episode? Don’t forget to subscribe Looking to leverage AI? Want better results? Want to think about what you want to leverage? | |||
| 285: Leveraging LinkedIn for Leads and Sales with Guest Colin Hirdman | 03 avr. 2025 | 00:25:37 | |
In this episode of Imperfect Marketing, I sit down with Colin Hirdman, the founder of Rainmaker, to uncover how professionals can use LinkedIn as a powerful revenue-generating tool. Colin shares his journey from entrepreneurship to building a business that automates LinkedIn best practices in an authentic and transparent way. We discuss: Rethinking LinkedIn for Business Growth
Building a Targeted LinkedIn Audience
Activating Your LinkedIn Connections
Turning Engagement into Revenue
Key Takeaways for Marketers
Whether you're a solopreneur, a sales leader, or a business owner looking to maximize LinkedIn’s potential, this episode is packed with actionable insights you can implement right away. Are you ready to transform LinkedIn into your most valuable marketing tool? Tune in now to learn how to navigate this powerful platform the right way. 📌 Links & Resources: Website: https://www.rainmakergrows.com/ LinkedIn: https://www.linkedin.com/in/colinhirdman/
Looking to leverage AI? Want better results? Want to think about what you want to leverage? | |||
| 284: How Much Should You Pay Micro-Influencers? | Influencer Marketing Guide | 27 mars 2025 | 00:24:48 | |
In this episode of Imperfect Marketing, I sit down with Dan Coughlin, an expert in digital marketing and accidental agency owner. We explore the evolving landscape of influencer marketing and how businesses can leverage it effectively. Dan shares his journey from observing his wife's success as a micro-influencer to managing a thriving agency specializing in influencer partnerships. We discuss: The Changing Face of Digital Marketing
Demystifying Influencer Marketing
Getting Started with Influencer Partnerships
Key Takeaways for Marketers
Whether you're a small business owner curious about influencer marketing or a seasoned marketer looking to refine your strategy, this episode offers valuable insights into harnessing the power of authentic partnerships in the digital age. Are you ready to explore how influencer marketing could transform your business? Tune in to learn how to navigate this exciting and ever-changing landscape. Connect with Dan: Website: gethypedmedia.com Looking to leverage AI? Want better results? Want to think about what you want to leverage? | |||
| 283: How to Make AI Content Sound More Human | 20 mars 2025 | 00:12:13 | |
Are you struggling to make AI-generated content sound like your authentic voice? Wondering why your ChatGPT prompts sometimes go unanswered? Looking for ways to streamline your presentation creation process? In this episode of Imperfect Marketing, I'm addressing these common AI-related questions that many of you have been asking. Crafting AI Content That Sounds Like You Learn how to give AI systems more detailed instructions and train them on your unique voice. Discover the importance of providing examples and context to get better results. Troubleshooting AI Response Issues Find out what to do when AI tools like ChatGPT seem unresponsive, and why breaking down your requests into smaller chunks can lead to more reliable outcomes. Leveraging AI for Efficient Presentation Creation Explore how tools like Gamma App can revolutionize your presentation workflow, allowing you to focus on content while AI assists with design and layout. By the end of this episode, you'll have practical strategies to enhance your AI-assisted content creation, troubleshoot common issues, and save time on presentations. These tips will help you harness the power of AI more effectively in your marketing efforts. Ready to take your AI skills to the next level? Tune in to discover how to make AI work for you, not against you. Let's navigate the world of artificial intelligence together and create marketing that's both efficient and authentically you. Looking to leverage AI? Want better results? Want to think about what you want to leverage? | |||
| 282: Beyond Business Cards The Art of Authentic Chamber Relationships with Guest Sheila Denstaedt | 13 mars 2025 | 00:19:26 | |
Are you looking to expand your professional network and grow your business? Joining your local chamber of commerce might be the perfect solution. In this episode of Imperfect Marketing, I sit down with Sheila from the Troy Chamber of Commerce to explore the value of chamber membership and how to make the most of networking events. The Power of Chamber Membership
Maximizing Networking Events
The Resurgence of In-Person Events
Marketing Lessons from Chamber Experience Sheila also shares her biggest marketing lesson learned: less is more. She emphasizes the importance of clear, concise messaging and avoiding "logo soup" in event promotions and marketing materials. Whether you're a seasoned chamber member or considering joining for the first time, this episode offers valuable insights on leveraging chamber resources to build relationships, grow your business, and become an active part of your local business community. Ready to take your networking and marketing efforts to the next level? Listen now to learn how chambers of commerce can be a powerful tool in your business growth strategy. Connect with Sheila Denstaedt: LinkedIn: https://www.linkedin.com/in/sheilatroychamber/ Looking to leverage AI? Want better results? Want to think about what you want to leverage? | |||
| 281: Uncover Your Company's Hidden Stories for Press Release Gold | 06 mars 2025 | 00:34:13 | |
Are you struggling to get your business noticed in a crowded marketplace? Press release marketing might be the solution you've been searching for. In this episode of Imperfect Marketing, I sit down with Mickie Kennedy, founder of eReleases, to explore the power of strategic press releases and how they can elevate your brand. Mickie shares his journey from aspiring poet to PR expert, revealing how he transformed the art of press release writing. His insights will change the way you think about media outreach and help you craft compelling stories that journalists can't resist. Key Takeaways from This Episode:
The Power of Strategic Press Releases Discover why Mickie believes that only 3% of press releases generate earned media, and learn how to position your business to be part of that elite group. We discuss the importance of focusing on strategic ideas and how to craft press releases that stand out in a sea of mediocrity. AI and Press Releases: A Delicate Balance Mickie offers practical advice on using AI to streamline your press release writing process without sacrificing quality or authenticity. Learn how to guide AI to create more powerful headlines and compelling content while maintaining your unique voice. Crafting Your Business Story Uncover the elements that make a press release truly newsworthy. Mickie shares tips on how to audit your business history and uncover the emotional threads that can captivate journalists and readers alike. "Media like to be seen as curators and they get the most shares and accolades of articles when they put the spotlight on a product or software or a solution that no one in the industry is aware of yet." - Mickie Kennedy Whether you're a seasoned marketer or a small business owner looking to boost your visibility, this episode is packed with actionable insights to enhance your press release strategy. Don't miss Mickie's free masterclass, available at ereleases.com/plan, where he dives deeper into strategic press release ideas that can transform your media outreach. Ready to take your press release marketing to the next level? Listen now and discover how to craft stories that will make journalists and readers sit up and take notice. Connect with Mickie Website: https://www.ereleases.com/ LinkedIn: https://www.linkedin.com/in/publicity/ Instagram: https://www.instagram.com/ereleasespr/ YouTube: https://www.youtube.com/user/ereleases Looking to leverage AI? Want better results? Want to think about what you want to leverage? | |||
| 280:Finding Your Purpose and Identity in Business with Wendy Gunn | 27 févr. 2025 | 00:24:52 | |
Have you ever felt like you're living someone else's life, constantly comparing yourself to others and feeling unfulfilled? In this episode of Imperfect Marketing, I sit down with Wendy Gunn, a confident Christian entrepreneur who helps people uncover their unique identity and purpose. Wendy shares her incredible journey from battling cancer to becoming a successful online business owner. Her story is a testament to the power of faith, perseverance, and embracing one's true self. Discovering Your Unique Identity Wendy emphasizes the importance of recognizing that each person's story is different. She offers practical advice on how to:
Overcoming Obstacles to Personal Growth We discuss common barriers that hold people back from achieving their goals, including:
Wendy shares her personal experiences of how God has worked in her life, using challenges as opportunities for growth and transformation. Building Authentic Relationships in Marketing As a marketing expert, Wendy emphasizes the importance of:
"Marketing is really building relationships. You have to communicate clearly who you are and your desires." This episode is packed with valuable insights for anyone looking to align their life and business with their true purpose. Whether you're an entrepreneur, a marketer, or simply someone seeking personal growth, you'll find inspiration and practical tips to help you on your journey. Are you ready to uncover your unique identity and purpose? Tune in to this episode of Imperfect Marketing and take the first step towards living a more authentic and fulfilling life. Resources and Next Steps Wendy offers a free resource for listeners: 10 Questions to Identify Your Ideal Client Fast. You can download it at yourhomeforgod.com/10-questions. Additionally, Wendy invites you to book a free session to explore how she can help you discover your purpose. Visit calendly.com/wendygunn/connection to schedule a call. Youtube: https://www.youtube.com/channel/UCmMr5g_UMZ1BStDYkJPEUyg Instagram: https://www.instagram.com/wendygunnyourhomeforgod/ LinkedIn: https://www.linkedin.com/feed/ Whether you’re looking to gain clarity on your purpose, improve your marketing relationships, or simply feel inspired by Wendy’s incredible journey, this episode is packed with actionable Looking to leverage AI? Want better results? Want to think about what you want to leverage? | |||
| 279: AI Tools Simplified The Ultimate Guide for Busy Entrepreneurs with Host Kendra Corman | 20 févr. 2025 | 00:12:05 | |
Are you feeling overwhelmed by the multitude of AI tools available for your marketing needs? You're not alone. In this episode of Imperfect Marketing, I tackle one of the most frequently asked questions: which AI tool should you choose? As a marketing strategist who helps business owners enhance their marketing through podcasting, email campaigns, and AI-driven productivity, I understand the importance of selecting the right tool for your specific needs. Let's explore the key factors to consider when choosing between popular AI assistants like ChatGPT, Claude, and Perplexity. In this episode, I share my personal experiences with these tools and how they've helped me save significant time in my daily tasks. Tune in to learn more about leveraging AI to enhance your marketing efforts and boost productivity. Are you ready to find the perfect AI assistant for your business needs? Listen now and take the first step towards more efficient, impactful marketing. Looking to leverage AI? Want better results? Want to think about what you want to leverage? | |||
| 278: Crafting Words That Convert Stress into Success with Guest Jon Clemence | 13 févr. 2025 | 00:30:17 | |
The importance of quality written content can't be overstated. Join me as I chat with Jon Clemence, a passionate editor and proofreader, about the critical role of editing in marketing and business communications. We explore why polished content matters more than ever, even in the age of short-form video. Jon shares his journey from corporate burnout to finding fulfillment in editing, and offers practical tips for improving your own writing and editing process. Key Insights on Editing and Content Quality
Practical Tips for Better Editing
The Future of Written Content We discuss the enduring value of well-crafted writing in a world dominated by video platforms. John explains why written content remains essential and how it can complement your video marketing efforts. Whether you're a business owner, marketer, or content creator, this episode offers valuable insights to elevate your written communications. You'll walk away with actionable strategies to improve your editing process and create content that resonates with your audience. Ready to take your writing and editing skills to the next level? Looking to leverage AI? Want better results? Want to think about what you want to leverage? | |||
| 276: Breaking Down Women's Networking Barriers with Amy Vaughan | 06 févr. 2025 | 00:26:34 | |
Are you tired of networking events that feel shallow and transactional? Do you crave meaningful connections with like-minded professionals in the digital space? In this episode of Imperfect Marketing, I sit down with Amy Vaughn, Chief Empowerment Officer at Together Digital, to explore how women can build powerful professional relationships and advance their careers. The Power of Professional Soulmates Discover how Together Digital creates a safe space for ambitious, smart, and generous women to connect, learn, and grow. Amy explains why their approach goes far beyond traditional networking. Overcoming the Networking Gap Learn about the unique challenges women face when it comes to professional networking and how to break through societal conditioning that holds us back. Building Confidence Through Community Hear how Together Digital's culture of vulnerability, celebration, and peer support helps members gain immediate confidence in their abilities. The Ask and Give Exchange Explore this powerful practice that encourages women to ask for what they need without shame and give without judgment. Marketing Lessons from the Other Side Amy shares her biggest marketing revelation since transitioning from agency life to running her own company. Find out why putting customer needs first is crucial for success. Whether you're a seasoned digital marketing professional or just starting your career, this conversation offers valuable insights on building authentic relationships and creating a supportive professional community. Are you ready to revolutionize your approach to networking? Looking to leverage AI? Want better results? Want to think about what you want to leverage? | |||
| 274: From Podcast to Profit Turning Listeners into Loyal Clients with Guest Carrie Saunders | 30 janv. 2025 | 00:25:29 | |
Are you looking to elevate your marketing strategy and attract more clients to your business? Podcasting might be the secret ingredient you're missing. In this episode of Imperfect Marketing, I sit down with Carrie Saunders, host of the E-Commerce Made Easy podcast, to explore how podcasting can be a powerful tool for business growth. Expand Your Reach and Showcase Expertise
Boost Your SEO and Online Visibility
Create Meaningful Connections
Convert Listeners into Clients Carrie shares practical tips for turning podcast listeners into leads:
We also discuss common podcasting pitfalls to avoid and the importance of embracing imperfection in your marketing journey. Whether you're a podcasting novice or looking to refine your strategy, this episode offers valuable insights to help you harness the power of audio content for your business. How to Connect: Looking to leverage AI? Want better results? Want to think about what you want to leverage? | |||
| 273:Podcasting as a Networking Tool: Building Relationships | 28 janv. 2025 | 00:11:17 | |
Kendra discusses how podcasting can be an incredible tool for building genuine connections, moving beyond just downloads and social media metrics. Highlights from today's episode include:
Resources: Looking to leverage AI? Want better results? Want to think about what you want to leverage? | |||
| 272: Work Smarter Not Harder Turning One Podcast into Multiple Content Pieces | 23 janv. 2025 | 00:26:00 | |
Are you struggling to make the most of your podcast content? You're not alone. Many content creators find themselves overwhelmed by the task of repurposing their episodes across multiple platforms. But what if there was a way to streamline this process and amplify your message without burning out? In this episode of Imperfect Marketing, I sit down with Deirdre Tshien, the brilliant mind behind Capsho - an AI-powered tool that's revolutionizing content repurposing for podcasters. We explore how to leverage your podcast episodes efficiently, saving time and energy while expanding your reach. Key Insights You'll Gain:
Deirdre shares her journey from e-commerce coach to software creator, and how her quest to be "intelligently lazy" led to the development of Capsho. You'll learn how this tool can help you create show notes, social media posts, blog articles, and more - all from a single podcast episode. Overcoming Common Podcasting Hurdles We tackle the fears and misconceptions that hold many aspiring podcasters back. Discover why perfectionism is your enemy and how embracing imperfection can actually lead to growth and success in your podcasting journey. The Truth About Podcast Growth Think the podcasting world is overcrowded? Think again. We discuss recent industry trends and why podcasting remains an underutilized medium with enormous potential for those willing to commit and stay consistent. Whether you're a seasoned podcaster looking to optimize your workflow or a newcomer hesitant to take the plunge, this episode offers valuable insights to help you create more impact with less effort. Learn how to repurpose your content intelligently and build a loyal audience over time. Ready to transform your podcast into a content powerhouse? Tune in now and discover how to make your voice heard across multiple platforms without the overwhelm.
You can find Deirdre Tshien:
Join Kendra every Tuesday and Thursday as she discusses how to make progress and grow through Imperfect Marketing. Looking to leverage AI? Want better results? Want to think about what you want to leverage? | |||
| 271:Podcasting for Lead Generation: Attracting Your Ideal Clients | 21 janv. 2025 | 00:12:01 | |
Discover how to turn your podcast listeners into email subscribers with simple strategies that work! In this episode of Imperfect Marketing, Kendra Corman shares actionable tips on building relationships through podcasts, creating resource pages, and crafting compelling calls to action. Learn why simplicity is key and how a few changes can grow your email list effectively. Highlights from today's episode include:
Resources: Join Kendra every Tuesday and Thursday as she discusses how to make progress and grow through Imperfect Marketing. Looking to leverage AI? Want better results? Want to think about what you want to leverage? | |||
| 270: Building a Successful Side Hustle Podcast with Guest Stormy Bell | 16 janv. 2025 | 00:28:34 | |
This week, Kendra talks imperfect marketing with Stormy Bell, podcast host of The Art of Volunteering. By day, Stormy is a Director of Development at a nonprofit in Chester County, Pennsylvania. By passion, she’s amplifying the power of giving back through her podcast, which highlights inspiring stories of volunteers and nonprofits worldwide.
Looking to leverage AI? Want better results? Want to think about what you want to leverage? | |||
| 269: From Idea to Airwaves: Planning Your Podcast in 5 Simple Steps with Host Kendra Corman | 14 janv. 2025 | 00:18:20 | |
Kendra discusses the five essential steps to plan a successful podcast. From finding the right niche to setting up systems that save time, this episode is packed with actionable advice for aspiring podcasters. Highlights from today's episode include:
Join Kendra every Tuesday and Thursday as she discusses how to make progress and grow through Imperfect Marketing. Resources: Looking to leverage AI? Want better results? Want to think about what you want to leverage? | |||
| 268: Overcoming Fear to Start Your Podcast in 2025 with Kristin Chadwick | 09 janv. 2025 | 00:26:42 | |
In this episode of Imperfect Marketing, Kendra Corman talks with podcast coach Kristin Chadwick about overcoming fear, finding your voice, and starting a successful podcast. Whether you’re battling imposter syndrome, unsure of your audience, or worried about consistency, Kristin shares tips and inspiration to help you take the leap and hit record! Looking to leverage AI? Want better results? Want to think about what you want to leverage? | |||
| 267:Why 2025 is the Perfect Year to Launch Your Business Podcast | 07 janv. 2025 | 00:13:50 | |
Kendra discusses why 2025 is the perfect time to start your podcast. With a growing audience and less competition than you might think, the opportunities for podcasting success are bigger than ever. Highlights from today's episode include:
Join Kendra every Tuesday and Thursday as she discusses how to make progress and grow through Imperfect Marketing. Resources: Looking to leverage AI? Want better results? Want to think about what you want to leverage? | |||
| 266: Marketing Lessons Learned: Best Insights from 2024 Guest Experts | 02 janv. 2025 | 00:13:55 | |
As we step into 2025, it's time to reflect on the valuable marketing insights gleaned from a year of conversations with industry experts. In this special episode of Imperfect Marketing, I'm taking a different approach to kick off the new year. Throughout 2024, I had the privilege of interviewing 52 guests, each sharing their biggest marketing lessons learned. Now, I'm excited to share the recurring themes and standout advice that emerged from these discussions. Key Marketing Themes for 2025 1. Know Your Audience and Build Relationships Understanding your target market is crucial. As Cindy Chang wisely stated, "If you try to be everything to everyone, you will become nothing to everybody." Take the time to refine your ideal client profile and speak directly to their needs. 2. Embrace the Power of Focus and Simplicity TJ Murphy emphasized the importance of batching tasks and time-blocking your schedule to boost efficiency. Remember, less is often more when it comes to marketing strategies. 3. Authenticity as Your Secret Weapon Drewbie Wilson reminded us that showing your true self builds trust. Don't be afraid to let your personality shine through your content. 4. Rethink Your Pricing and Value Strategies Marco Torres cautioned against excessive discounting, suggesting value-added incentives instead. Focus on highlighting what makes your offering unique. 5. Leverage Social Media and Email Marketing Paul Gowder emphasized that while social media builds interest, email is where the real conversion happens. Use these tools in tandem for maximum impact. 6. Focus on Meaningful Metrics Avoid getting caught up in vanity metrics. Instead, concentrate on data that drives actionable insights and real results. 7. Embrace Imperfection and Learn from Mistakes As Erin Marcus pointed out, the most significant learning opportunities often come from when things don't go as planned. Your 2025 Marketing Challenge I challenge you to select one lesson from this episode and apply it to your marketing strategy this year. Whether it's refining your audience understanding, simplifying your message, or reevaluating your metrics, take action to improve your marketing effectiveness. Let's make 2025 the year of results by embracing imperfect marketing and continual learning. Are you ready to take your marketing to the next level? Looking to leverage AI? Want better results? Want to think about what you want to leverage? | |||
| 265: New Year’s Resolutions: Setting and Achieving Your 2025 Marketing Goals with Host Kendra Corman | 31 déc. 2024 | 00:10:19 | |
This week, Kendra reflects on the importance of setting achievable goals as we prepare to welcome 2025. In this special New Year’s Eve episode, she shares practical tips on creating a balance between business and personal goals, ensuring focus, productivity, and a fulfilling life. Key Highlights:
Resources: Let’s crush 2025 together! Have a fantastic New Year! Looking to leverage AI? Want better results? Want to think about what you want to leverage? | |||
| 264: Experimentation and Focus The Twin Pillars of Marketing Success with Guest Marcus Schaller | 26 déc. 2024 | 00:31:54 | |
Kendra talks Imperfect Marketing with Marcus Schaller, a marketing strategist and coach with over 20 years of experience helping entrepreneurs and businesses focus on the right strategies to overcome marketing bottlenecks. Marcus works with experts like trainers, consultants, and solopreneurs to pinpoint their strengths and build strategies that align with their goals.
Looking to leverage AI? Want better results? Want to think about what you want to leverage? | |||
| 263: Holiday Special: Balancing Work and Festivities with Host Kendra Corman | 24 déc. 2024 | 00:10:59 | |
Struggling to balance work and holiday festivities?
Looking to leverage AI? Want better results? Want to think about what you want to leverage? | |||
| 262: Why Your Small Business Website Might Be Costing You Customers with Guest Lindy Nowak | 19 déc. 2024 | 00:27:02 | |
Kendra talks Imperfect Marketing with Lindy Nowak, founder of Up in a Day, a service that delivers affordable, professional websites designed for small businesses. With a background in corporate marketing and creative direction for companies like L’Oreal and Bon Appétit, Lindy transitioned into entrepreneurship and now specializes in helping small business owners establish a strong online presence. Topics covered in today’s conversation include:
Join Kendra every Tuesday and Thursday as she discusses how to make progress and grow through Imperfect Marketing. You can find Lindy Nowak: Looking to leverage AI? Want better results? Want to think about what you want to leverage? | |||
| 261: Reflecting on 2024: Lessons Learned and Moving Forward with Host Kendra Corman | 17 déc. 2024 | 00:12:29 | |
In this episode, Kendra Corman takes listeners through her 2024 journey—the wins, lessons learned, and unexpected challenges. She shares personal and professional insights, covering topics like discipline, the impact of new technology, lessons from a writing coach, and the reality of staying accountable. Kendra also offers actionable advice on self-improvement, embracing change, and the importance of building systems to support growth. Tune in to discover key takeaways you can apply in your own journey into 2025! Key Topics Discussed:
Resources:
Connect with Kendra Corman: Thank you for listening! Join Kendra next time as she continues the journey of growth and progress through Imperfect Marketing. Looking to leverage AI? Want better results? Want to think about what you want to leverage? | |||
| 260: Digital Marketing Strategy Simplified with Guest James Hipkin | 12 déc. 2024 | 00:26:10 | |
In this episode of Imperfect Marketing, Kendra Corman is joined by James Hipkin, a digital marketing expert with over a decade of experience helping businesses grow through strategic marketing. James shares his insights on what sets successful marketing apart for large corporations versus small business owners. With a focus on customer journeys and understanding true marketing strategy, he breaks down practical steps for small businesses to elevate their approach. Looking to leverage AI? Want better results? Want to think about what you want to leverage? | |||