Imperfect Marketing – Détails, épisodes et analyse

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In this episode, Kendra Corman discusses the use of AI-powered tools for idea generation, email outlining, and writing. She introduces ChatGPT, Claude.ai, and Perplexity.ai as her favorite AI assistants. These tools can help with generating ideas, structuring email content, overcoming writer's block, conducting research, and experimenting with different tones and styles. 

Highlights:

• AI-powered tools can assist with idea generation, email outlining, and writing.
• ChatGPT, Claude.ai, and Perplexity.ai are useful AI assistants for marketers.
• These tools can help overcome writer's block and provide research assistance.
• Experimenting with different tones and styles can be done using AI tools.
• AI tools should enhance creativity, not replace it.

 AI tools are here to enhance your creativity, not replace it. Start small by incorporating AI into your email marketing process and watch your productivity soar.

Connect with Kendra Corman:

LinkedIn
Website

Join us every Tuesday and Thursday for more insights on marketing strategies and building successful businesses. Don't forget to rate and subscribe!

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Tom Amate, CEO and co-founder of Entail AI, discusses common organic marketing mistakes and the importance of creating high-quality content. He emphasizes that while AI can be a valuable tool, simply generating content with AI without adding value or differentiation is a mistake. 

Highlights:

• Avoid the mistake of generating content with AI without adding value or differentiation.
• Prioritize SEO and organic marketing by building a proper website and creating high-quality content.
• Streamline content creation and optimize conversion rates with Entail AI's CMS plugin and CRO software.
• Run experiments and test ideas before building them to ensure success in marketing.

Connect with Tom Amitay
LinkedIn
Entail AI

Join us every Tuesday and Thursday for more insights on marketing strategies and building successful businesses. Don't forget to rate and subscribe!

Looking to leverage AI? Want better results? Want to think about what you want to leverage?

Check and see how I am using it for FREE on YouTube.

From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.

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In this episode, Kendra Corman discusses the importance of measuring the success of email marketing campaigns. She emphasizes the need to understand key metrics, such as open rates, click-through rates, conversion rates, bounce rates, unsubscribe rates, and list growth rate. Kendra also highlights the significance of setting your own benchmarks based on historical performance and audience feedback. She advises focusing on the quality of content and aiming for a smaller, highly engaged list rather than a large, disengaged one. 

Topics Discussed:

• Understanding key metrics is crucial for refining email marketing strategies and improving engagement.
• Setting your own benchmarks based on historical performance and audience feedback is more valuable than comparing to industry standards.
• Quality of content and engagement rates are more important than the size of the email list.
• Measuring the success of email marketing campaigns is essential for optimizing strategies and achieving desired outcomes.

Connect with Kendra Corman:

• LinkedIn

Join us every Tuesday and Thursday for more insights on marketing strategies and building successful businesses. Don't forget to rate and subscribe!

Looking to leverage AI? Want better results? Want to think about what you want to leverage?

Check and see how I am using it for FREE on YouTube.

From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.

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Ready to revolutionize your content creation? Today, I'm sharing the secrets of how AI can take your content to the next level with the power of ChatGPT. We'll break down the content creation process into manageable bits and explore how asking the right questions can significantly enhance the quality of your content. If you've ever wondered how AI can streamline your content generation, this episode is your roadmap.

Key Takeaways:
- Editing vs. Creation: AI can help you start with a draft, making the editing process easier.
- Be Specific: The quality of your input affects the quality of the output. Be specific with your questions to ChatGPT.
- The Staged Approach: Use ChatGPT for brainstorming, outlining, and then drafting/scripting in small chunks for better content.
- Ask the Right Questions: Use questions like "What do you need to know from me before starting this task?" to guide ChatGPT.
- Your Expertise Matters: While AI can assist, your unique input and expertise make the content valuable.

Looking for more? Check out my guide on how to leverage AI in your marketing: https://courses.kendracorman.com/5-ways-leverage-AI-in-marketing

Looking to leverage AI? Want better results? Want to think about what you want to leverage?

Check and see how I am using it for FREE on YouTube.

From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.

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Ever felt like your business is running you rather than you running it? Cue Annelise Worn, who went from being a prisoner to her business to a flourishing entrepreneur. We chat about her journey, the trials and tribulations, and how she transformed her business (and mindset) to prioritize well-being and impact. Annalise shares how she started to charge what she was worth, learned to say 'no', and built a booming business that not just fills her pocket but also her heart.

Key Takeaways

1. Know Your Limits: Don't overcommit or undercharge. Know what you can handle and price your services accordingly.
2. Focus on Wellbeing and Impact: In addition to the standard business systems, make sure to focus on your wellbeing and the impact you want to make.
3. Be Flexible but Focused: It's okay to experiment, but keep your primary goals in sight.
4. Know Your Audience: Your marketing should be tailored to what your audience wants and needs, not what you think is best.
5. Test and Iterate: Don't be afraid to put something out there and then adjust based on feedback

Related Resources:

• Connect with Annelise on Instagram: https://www.instagram.com/anneliseworn/
• Get her 7 System CEO Framework: https://a.anneliseworn.com/7systems
• Get Kendra's FREE Target Audience Guide: https://courses.kendracorman.com/target-audience

Connect with Kendra Corman

• Website: KendraCorman.com
• LinkedIn: https://www.linkedin.com/in/kendracorman/
• Facebook https://www.facebook.com/h2hmarketingconsulting
• Imperfect Marketing on YouTube: https://www.youtube.com/@ImperfectMarketingPodcast 

Looking to leverage AI? Want better results? Want to think about what you want to leverage?

Check and see how I am using it for FREE on YouTube.

From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.

Watch here

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Have you ever wished for an intern with unlimited time to aid in your content creation? That's how I heard the power of AI tools like CLAUDE.AI and chat GPT described. Kendra shares the impressive time-saving benefits she's experienced - saving her 15 to 20 hours some weeks - through using AI for content planning and research. However, she emphasizes that these tools are not a complete substitute for your unique voice and insights.


Key Takeaways:

1. AI as an Intern: Think of AI tools like ChatGPT as an intern with unlimited time. They can assist but not replace you.
2. Maintain Your Voice: While AI can scale your content, it's crucial to add your own thoughts, ideas, and personality.
3. Target Audience Insights: AI can review a list of podcast topics and provide insights into whether they would appeal to your target audience.
4. AI Tools: Kendra recommends using ChatGPT+ and Claude by Anthropic for content research and planning.
5. Start with Guidance: AI can help you brainstorm and outline your content, so you're never starting with a blank page.

Looking to leverage AI? Want better results? Want to think about what you want to leverage?

Check and see how I am using it for FREE on YouTube.

From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.

Watch here

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In this episode of Imperfect Marketing, host Kendra Corman sits down with Erin Curran, a podcast guest marketer. Erin shares her journey from being a podcast listener to becoming a podcast guest marketer. She discusses the benefits of being a podcast guest, from growing your audience to establishing yourself as an expert in your field. Erin also provides actionable tips for landing podcast guest opportunities and overcoming mindset blocks.

Key Takeaways

• The Power of Podcasts: Erin shares how podcasts helped her through difficult times, motivating her to get into podcast guest marketing.
• Benefits of Being a Podcast Guest:
  • Grow your audience by reaching new potential clients.
  • Build your reputation and position yourself as an expert.
  • Repurpose podcast content for social media.
• The Importance of Personal Connection: Podcasts allow for deeper connections with your audience than short-form social media content.
• Getting Started with Podcast Guesting:
  • Overcome mindset blocks through journaling and self-compassion.
  • Start small by pitching to three podcasts a week.
  • Personalize your pitch and make it easy for the podcast host.
• Messy Action Over Perfection: Don't wait for everything to be perfect; take messy action and learn as you go.

Connect with Erin on Instagram: https://www.instagram.com/erincurranpr/ 

Looking to leverage AI? Want better results? Want to think about what you want to leverage?

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From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.

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Ever met a chef who never cooks at home or a gardener with a wilting garden? Meet Kendra, a marketing genius who forgot to market her own business. She was the guru everyone sought for wisdom, but while she was busy turning others' businesses into landmarks, her own growth chart flattened. But when Kendra woke up to this reality, she initiated a revolution. She became her own client, overhauled her strategies, and enacted a marketing plan that not only invigorated her business but turned her into her own success story.

Key Takeaways:

1. Personal Stories: Stories are easier to remember and can differentiate you from others.
2. Types of Stories: Consider using case studies, customer journeys, and anecdotes to make your content more relatable.
3. Avoid Jargon: Keep your stories simple and authentic.
4. Start Small: You don't need an epic tale; a small anecdote can be just as powerful.
5. Practice and Feedback: Continuously practice storytelling and seek feedback to improve.

Looking to leverage AI? Want better results? Want to think about what you want to leverage?

Check and see how I am using it for FREE on YouTube.

From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.

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In this episode of Imperfect Marketing, Kendra Corman sits down with Emanuel Rose, a marketing expert with over three decades of experience. They discuss the importance of the "Social CEO," the future of email and direct mail marketing, and the role of authenticity in reaching Generation Z. Emanuel shares actionable tips for becoming a more effective and relatable marketer in today's digital landscape.

Key Takeaways

1. The Social CEO: The leader of an organization should be the primary influencer, sharing stories about the company, products, and personal interests.
2. Authenticity Over Polish: Audiences today crave real, authentic experiences rather than polished corporate presentations.
3. Direct Mail Isn't Dead: Both Kendra and Emanuel advocate for the effectiveness of direct mail, especially when it provides a tangible experience.
4. The Importance of Testing: Emanuel emphasizes that marketers should always test their strategies, as the marketplace is ever-changing.
5. Marketing to Gen Z: Emanuel's book, "Authenticity," focuses on the unique challenges and opportunities of marketing to the first true digital natives.

Resources

• Emanuel Rose's Books: https://amzn.to/44CMhDH

Connect with Emanuel Rose
Website: https://emanuelrose.com/
LinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/

Connect with Kendra Corman
Website: KendraCorman.com
LinkedIn: https://www.linkedin.com/in/kendracorman/
Facebook https://www.facebook.com/h2hmarketingconsulting
Imperfect Marketing on YouTube: https://www.youtube.com/@ImperfectMarketingPodcast   

Please note that some links I share are affiliate links and I may receive compensation if you choose to purchase through my link.

Looking to leverage AI? Want better results? Want to think about what you want to leverage?

Check and see how I am using it for FREE on YouTube.

From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.

Watch here

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Ready to elevate your podcast game? Let me, your host Kendra Corman, take you on my own journey from struggling beginner to a more experienced podcaster. You'll get to hear about the trials and errors of overly scripted beginnings, and the beauty that unfolds when genuine conversation takes place. I'll be sharing my top tips on conducting pre-interview research, crafting engaging questions, and creating a relaxed atmosphere for your guest. 

Key Takeaways:
- Pre-interview Research: Know your guest well. Use social media, blogs, and pre-interviews to gather information.
- Crafting Questions: Start with open-ended questions that invite discussion. Tailor the questions to your audience and guest.
- Creating a Comfortable Environment: Make your guest feel at ease by having a pre-interview conversation and doing tech checks.
- Active Listening: Listen to your guest actively rather than thinking about the next question. Use editing tools to remove pauses if needed.
- Post-Interview Follow-Up: Build a relationship with your guest through email follow-ups and engage them in the promotion of the episode.

Tools Mentioned:
- PodMatch: A service that helps with pre-interview research https://www.joinpodmatch.com/kendracorman 
- Descript: An editing tool that removes pauses https://www.descript.com/

Please note that some links may be affiliate links and I may receive compensation if you choose the purchase through my link.

Looking to leverage AI? Want better results? Want to think about what you want to leverage?

Check and see how I am using it for FREE on YouTube.

From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.

Watch here