Impact Stories – Détails, épisodes et analyse

Détails du podcast

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Impact Stories

Lisa Genovese

Business & Entrepreneuriat

Fréquence : 1 épisode/8j. Total Éps: 18

Impact Stories is a podcast hosted by Lisa Genovese that dives beneath the surface of brand building. Through candid conversations with business leaders and marketing minds, we explore the pivotal insights, turning points, and bold decisions that shape how brands grow, shift, and connect. Whether it’s a CEO rethinking their go-to-market strategy or a marketing lead bringing that vision to life, each episode reveals how meaningful impact is created—not by accident, but by understanding what truly drives people to act.

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Classements récents

Dernières positions dans les classements Apple Podcasts et Spotify.

Apple Podcasts

🇨🇦 Canada - marketing
15/05/2026
#97
🇨🇦 Canada - marketing
14/05/2026
#43
🇨🇦 Canada - marketing
02/11/2025
#78
🇨🇦 Canada - marketing
01/11/2025
#55
🇨🇦 Canada - marketing
21/10/2025
#62

Spotify

Aucun classement récent disponible

Liens partagés entre épisodes et podcasts

Liens présents dans les descriptions d'épisodes et autres podcasts les utilisant également.

https://www.linkedin.com/in/lisamariegenovese/
7 partages
https://www.linkedin.com/in/sairahayat/
5 partages
https://www.linkedin.com/in/jennifer-muller-nicholson-28992741/
5 partages

Qualité et score du flux RSS

Évaluation technique de la qualité et de la structure du flux RSS.

Qualité du flux RSS

À améliorer

Score global : 63%

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Répartition mensuelle des publications d'épisodes au fil des années.

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Derniers épisodes publiés

Liste des épisodes récents, avec titres, durées et descriptions.

From Pickleball to Product Launches: Reid Stinson's CPG Strategy Revealed

Saison 2 · Épisode 4

vendredi 17 octobre 2025 • Durée 35:53

In this episode of Impact Stories, host Lisa Genovese chats with Reid Stinson, Senior Marketing & Communications Manager at Neal Brothers Brands and Jonluca Neal, about what it takes to build not one, but two distinct brands in Canada’s competitive CPG landscape.

From launching creative brand activations to staying ahead of grocery tech trends, Reid offers a behind-the-scenes look at how his team is reimagining food and beverage marketing, one campaign at a time.

Here’s what you’ll learn in this episode:

How Neal Brothers leveraged a bold Pickleball Canada partnership to drive national awareness through an unexpected cultural moment.
Why in-person, experiential marketing is making a powerful comeback, and how Reid measures its impact on brand equity.
How curiosity and trendspotting keep both product and distribution arms of the business agile, relevant, and top-of-mind for retailers and consumers alike.

Whether you're a brand marketer, a CPG founder, or just curious about what it takes to stand out in-store and on shelf, Reid’s approach is filled with creative, practical insight.

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AI, Agility, and Empathy: How Monica Turcotte Leads a Fast-Growing Marketing Team

Saison 2 · Épisode 3

mercredi 8 octobre 2025 • Durée 23:36

In this episode of Impact Stories, host Lisa Genovese sits down with Monica Turcotte, Director of Marketing at Ignite Technology, to explore how strategic leadership, clear processes, and a thoughtful approach to AI are helping her team stay grounded, while everything around them accelerates.

With experience leading national marketing teams across retail and tech, Monica shares what it takes to scale with intention, align stakeholders, and keep messaging sharp in an industry that evolves by the minute.

You’ll take away:

How AI can serve as a strategic challenger, not a replacement, for creative and message testing
Why structured internal processes are Monica’s secret to agility and focus in fast-paced environments

What empathetic leadership looks like when you’re managing change, growth, and distributed teams

If you’re leading a marketing team, rolling out new tools, or trying to keep strategy on track amid shifting priorities, this episode is packed with insight and grounded advice.

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From Tech Startups to CPG Growth: Carla Bragagnolo’s Marketing Journey

Saison 1 · Épisode 4

mercredi 9 juillet 2025 • Durée 24:02

In this episode of Impact Stories, host Lisa Genovese sits down with Carla Bragagnolo, Director of Marketing at Chiwis, a rapidly growing CPG brand. Carla’s journey from content marketing at a tech startup to leading impactful strategies at Chiwis offers a wealth of insights into career transitions and building brand success. 🌟

In this episode, we explore:
▶ Carla’s diverse career spanning B2B tech, retail management at Lululemon, and lifestyle marketing
▶ The balance between marketing and sales, and the unique challenges of startup marketing
▶ Chiwis’ expansion into the U.S. market and the team’s innovative strategies for growth
▶ How Carla’s experience across industries—from PR to content creation—shapes her leadership approach
▶ The challenges of balancing digital and in-store marketing, especially in the evolving digital landscape post-iOS 14

Whether you’re a marketer, startup enthusiast, or someone looking to grow in a fast-paced industry, this episode offers a behind-the-scenes look at marketing leadership, career growth, and bold ideas for the future. Don’t miss Carla’s story about navigating career transitions, driving brand growth, and her vision for Chiwis.

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From Journalism to Cannabis: Amber Craig’s Unique Path to Marketing Success

Saison 1 · Épisode 3

mercredi 9 juillet 2025 • Durée 21:56

In this episode of Impact Stories, Lisa Genovese sits down with Amber Craig, a trailblazing marketing leader whose career has taken her from journalism to founding a successful marketing agency and serving as the chief merchandising officer for a national cannabis brand. 🌟

In this episode, we dive into:
▶ How Amber transitioned from journalism to marketing, and what inspired her leap into entrepreneurship
▶ Her experience navigating the complexities of the cannabis industry, a highly regulated and evolving space
▶ How Amber’s personal experiences led her to found a charity supporting trauma survivors, turning inspiration into impactful action

Whether you’re an entrepreneur, marketer, or someone seeking to make a meaningful impact in your career, this episode is packed with lessons on resilience, innovation, and purpose-driven work. Amber’s story will leave you inspired to embrace change, take risks, and drive positive impact. Don’t miss this candid conversation about overcoming challenges and giving back.

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The Power of Authentic Marketing with Alexia Palmeri – Interview by Lisa Genovese

Saison 1 · Épisode 2

mercredi 9 juillet 2025 • Durée 34:45

Dive into this episode of Impact Stories, where Lisa Genovese chats with Alexia Palmeri, a Toronto based marketing specialist, about the power marketers hold and the responsibility to drive positive change. 🌟

In this conversation, we explore:
▶ The importance of authenticity in shaping consumer perceptions
▶ How marketers influence purchasing decisions and societal values
▶ The ethical duty of marketers to act with integrity and do good
Join us for a candid discussion on how authenticity and integrity can redefine marketing’s impact. Don’t miss Alexia’s insights on navigating today’s trends and staying true to your brand values.

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Exciting Insights on Marketing & The Future with Cassy Price of Nestle Health Science

Saison 1 · Épisode 1

mercredi 9 juillet 2025 • Durée 27:28

We’re thrilled to share the most recent interview of Impact Stories with the brilliant Cassy Price, hosted by Lisa Genovese 🚀

In this episode, we dive into:

▶Why biology class can shape your future
▶Mentorship and how it supports your career growth
▶Where inspiration can come from in this new landscape of marketing

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Scaling Impact with Strategy: Kevin Kwan on Leading Marketing in Healthcare

Saison 2 · Épisode 2

vendredi 8 août 2025 • Durée 35:24

In this episode of Impact Stories, host Lisa Genovese sits down with Kevin Kwan, Director of Marketing and Business Development at Desert Senita Community Health Centers, to unpack how entrepreneurial grit and people-first strategy can create powerful change—even in one of the most complex sectors: healthcare.

Drawing from over 15 years as a business owner and coach, Kevin shares how his hands-on approach to leadership, audience research, and direct-response marketing is reshaping how healthcare connects with rural communities.

In this episode, we explore:
💡 Kevin’s journey from entrepreneur and gym owner to nonprofit marketing leader—and what he brought with him along the way.
💡 His process for building trust in healthcare through authentic connection, plain language copy, and community outreach.
💡 How deep audience insight and cross-functional accountability led to a 26x ROI campaign that launched a brand-new dental service.

Whether you’re in healthcare, nonprofit, or simply passionate about marketing that actually works, Kevin’s perspective will leave you thinking differently about what it takes to lead with impact.

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Mastering Marketing in Real Estate: Lessons from Kristina Plank of Excel Homes

Saison 2 · Épisode 1

vendredi 1 août 2025 • Durée 20:15

In this episode of Impact Stories, host Lisa Genovese sits down with Kristina Plank, Marketing Manager at Excel Homes, to explore her dynamic career in real estate and consumer marketing. From navigating the fast-paced real estate industry to spearheading transformative campaigns, Kristina’s journey highlights adaptability, creativity, and leadership.

In this episode, we explore:
💡 Kristina’s path from hospitality and tourism marketing to leading impactful strategies in the homebuilding industry.
💡 How she navigates the challenges of the ever-evolving real estate market, including major disruptions like COVID-19.
💡 Her bold approach to brand storytelling, including a highly successful anniversary campaign that redefined Excel Homes’ presence in the market.

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Kelly Palmer on Authentic Marketing, ESG Leadership, and Driving Impact as a One-Person Team

Saison 1 · Épisode 10

vendredi 25 juillet 2025 • Durée 26:38

In this episode of Impact Stories, host Lisa Genovese sits down with Kelly Palmer, Communications Manager at Enfinite, to uncover her inspiring journey through diverse industries and her role in advancing sustainability initiatives. From building her career across marketing, branding, and ESG to managing large-scale projects, Kelly’s story is a testament to resilience and creativity.

In this episode, we explore:
💡 Kelly’s non-linear career path, from beauty and energy to becoming a one-person marketing department at Enfinite.
💡 How her personal values drive her passion for authentic marketing and ESG initiatives.
💡 Strategies to avoid greenwashing while maintaining transparency and credibility in sustainability efforts.
💡 The challenges and rewards of leading major projects, like Enfinite’s comprehensive website redesign.
💡 Practical advice for marketing professionals balancing limited resources with ambitious goals.

Whether you’re a marketer navigating sustainability, a leader in ESG, or a professional wearing many hats, this episode offers valuable lessons on turning passion into impactful marketing.

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Bold Moves & Brand Revivals: Darren Contardo on Making an Impact in High-Stakes Marketing

Saison 1 · Épisode 9

vendredi 18 juillet 2025 • Durée 34:56

In this episode of Impact Stories, host Lisa Genovese sits down with Darren Contardo, CEO of SP Nutraceuticals, whose career has spanned some of the most dynamic and challenging spaces in marketing. From transforming SlimFast during its turnaround to pioneering brand growth in the cannabis and nutraceutical industries, Darren’s journey is packed with bold moves and innovative strategies.

In this episode, we explore:
💡 Darren’s unique career path, beginning with his passion for nutrition and marketing and leading to major roles across multiple industries.
💡 His approach to revitalizing brand equity and the daring decisions that helped him build brand loyalty with large-scale retailers like Walmart.
💡 The importance of “speeder-ship”—acting fast and innovating continually to stay competitive in high-demand markets.
💡 How he tailored his strategies to navigate highly regulated environments, from nutraceuticals to cannabis.
💡 Darren’s view on leveraging market research and staying tuned to emerging trends to drive impactful brand positioning.

Whether you’re a marketing professional, a leader in a high-growth industry, or someone looking to make fearless moves in their career, this episode delivers powerful insights into what it takes to make a lasting impact.

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Impact Stories – Détails, épisodes et analyse

Détails du podcast

Classements récents

Apple Podcasts

Spotify

Liens partagés entre épisodes et podcasts

LinkedIn25

Qualité et score du flux RSS

Historique des publications

Derniers épisodes publiés

Podcasts et contenus similaires

Podcasts Similaires Basées sur le Contenu

Apple Podcasts

Spotify

LinkedIn25

Podcasts Similaires Basées sur le Contenu