I'm A Car Chick – Détails, épisodes et analyse

On this episode of the I’m A Car Chick Podcast, Shasta chats with Allison McConeghy — a powerhouse in automotive tech and the Lead Client Partner at Pinterest, calling in from metro Detroit.
Allison breaks down what it’s been like to build Pinterest’s automotive vertical from a two-person team into a thriving engine that supports everything from GM and Ford to thousands of tier-three dealerships across the U.S. They dig into why Pinterest is more than a mood board (especially for car shoppers), how data drives smarter marketing strategies, and the surprising ways brands can tap into consumer decision-making moments on the platform.
They also talk about leadership in fast-paced tech, growing new lines of business, and why saying “yes” to tough challenges often pays off — plus a look at the upcoming Women In Automotive Conference where Allison will take the stage for the first time.

👉 Learn more about Women In Automotive and register for Nashville: womeninautomotive.com
👉 Connect with Allison on LinkedIn: https://www.linkedin.com/in/allison-mcconeghey/

On this episode of the I’m A Car Chick Podcast, Shasta sits down with Stephanie Wedgeworth, Director of Sales Content at The RockED Company and a powerhouse with over two decades of experience shaping how organizations train, lead, and grow.
Stephanie’s resume reads like a masterclass in sales enablement, leadership development, and high-impact learning. From building certification programs for automotive giants like Hyundai, Ford, and GM, to driving strategic content for modern SaaS platforms, her work has transformed how teams onboard, sell, and lead.

They dive into:
● Why micro-learning is changing the game for sales teams and dealership success
● How Stephanie’s experience with change management and leadership coaching reveals what most companies get wrong
● The art of balancing creativity with metrics to design training that actually sticks
● And how her journey across industries — from textiles to talent development — proves there’s no one-size path to becoming a strategic leader.

If you’re in automotive, sales, or leadership, this is one of those episodes that’ll have you taking notes on what to do (and what to STOP doing) in your own organization.

👉 Learn more about Women In Automotive and join us in Nashville: womeninautomotive.com
👉 Connect with Stephanie on LinkedIn: https://www.linkedin.com/in/stephaniewedgeworth/

Jacki Lutz is an award-winning leader in content strategy and a driving force within the automotive aftermarket industry. As the Director of Content for the Auto Care Association, Jacki oversees a cross-functional, multimedia content strategy that shapes and delivers impactful initiatives across all platforms. Her work focuses on enhancing brand presence, engaging members, and advancing the association’s business goals. Jacki is also the host of Carpool Conversations, a signature show on Auto Care ON AIR, the association’s podcast series.
 
With over a decade of experience in marketing and communications, Jacki has mastered the art of storytelling, enabling professionals and organizations to amplify their brand presence through platforms like LinkedIn. Her leadership extends beyond content creation; Jacki has played pivotal roles across the industry, including chairing Auto Care’s Young Auto Care Network Group (YANG), serving on the AWDA Manufacturer’s Advisory Council, and contributing to the Women in Auto Care Executive Board.
 
In addition to her work with Auto Care, Jacki has held leadership positions in organizations such as the Automotive Communications Council (ACC) and MEMA Aftermarket’s Marketing Executive Council (MEC). Her remarkable achievements have earned her widespread recognition, including the Auto Care Impact Award, SEMA’s 35 Under 35 distinction, and recent recognition as one of We Admire's 2024 Top 50 Women Leaders in Detroit and We Admire’s 2024 Top Women Leaders.
 
Jacki’s ability to connect, lead, and inspire makes her a standout voice and a transformative leader in the automotive industry.

WIA SESSION: 
Power of Our People
Your people are your greatest brand ambassadors—and when they’re empowered, they’re unstoppable. This session dives into the rising influence of employee-generated content (EGC) and how women can use personal branding to amplify their voices, build credibility, and expand opportunity. Through hands-on activities, attendees will uncover their unique value, learn how to craft meaningful content, and position themselves as thought leaders in their field. You’ll leave with a stronger sense of identity and a toolkit to grow your influence from the inside out.

jacki.lutz@autocare.org
810-272-0677
https://www.autocare.org
https://www.youtube.com/watch?v=uSzk82hHb9o&list=PLaA-7_Et0ZW4A3_0zwtE_LoTiXew8nfGa
https://www.youtube.com/@autocareorg
https://www.linkedin.com/in/jackilutz/

Join us for a very special, IN STUDIO guest, Ashley Negron! Ashley, the office manager at
Roper Kia in Joplin, MO, is a shining example of a dynamic and dedicated professional. Since
joining Roper Kia's team, Ashley has shown immense growth, leading to her being awarded
Roper Kia Employee of the Year after just over a year on the job. She is known for her servant
leadership, ability to create efficient workflows, and unwavering commitment to cultivating a
positive and growth-oriented workplace culture.
Ashley's journey hasn't been without challenges, as she overcame an injury during a team
building day that impacted her CrossFit journey. However, she refused to give up and has
continued to push herself to achieve her goals. Ashley credits her change from a negative to a
positive mindset to Danelle Delgado's "Choose Joy" book, which has helped her face difficulties
with courage and focus on the positives.
Outside of work, Ashley and her husband Josh, who also works at Roper Kia, enjoy a variety of
activities including CrossFit, cooking, traveling, playing board games with friends, being active in
their church, and trying new activities like pickleball. Together, they have a 14-year-old Siberian
Husky furbaby named Nikki. Ashley is passionate about helping others choose joy in their lives,
embrace challenges, and build a life marked by growth and positivity. As a guest on Chicks In
Charge, Ashley Negron's story of perseverance and dedication is sure to inspire listeners to
overcome obstacles and strive for success in their own lives. Tune in to hear what upcoming
events Ashley will be keynoting at and where you can connect with her!

Welcome to the Valentine's Special of Chicks In Charge with the Auto Couple! Meet Casey
Smith, known as the "Auto Guy," and Jenna Smith, also known as the "Auto Gal," aka the
#autocouple. In this episode, we dive into their love story that began with a successful blind
date, set up by a mutual friend in the automotive industry. Fast forward to today, and they are
not only pursuing their professional goals together but also cherishing their young daughter,
Joslyn the #autobaby, their two adorable dogs, and their cozy home in Mid-Michigan.
Jenna, having grown up in the dealership realm, effortlessly found her way into the automotive
retail industry. Starting as a teenager, her first job was reaching out to previous customers for
follow-ups. By the age of 18, she had transitioned to the front line of retail. Always ahead of the
curve, Jenna embraced engaging with online customers and successfully built a Business
Development Center for a prominent multipoint franchise dealer in Flint, Michigan. She later
spent time as a Dealer Success Consultant in Northern Michigan for Cox Automotive. Currently,
Jenna owns and operates Revved Up Solutions, a consulting company that empowers
dealership sales, internet, and service professionals by increasing conversions through unique
follow-up videos and marketing techniques, all while keeping a strong emphasis on the
customer experience. She has also been recognized for her contributions as an honorary
professor at Northwood University, a speaker at Digital Dealer, and her involvement with the Full
Tank Automotive Camp Committee and Sloan Museum Auto Fair Board.
On the other hand, Casey was brought into the automotive sales industry over a decade ago by
his brother. Standing out from the crowd, he used his creativity to produce "Casey the Auto Guy"
videos, sharing updates on the automotive industry while showcasing his personality.
Throughout his career, Casey has worked in various positions within automotive retail, including
Business Development Manager, Finance Manager, New Car Sales Manager, and currently
serves as a Marketing Manager for a multi-franchise group in Michigan.
As a married couple, Casey and Jenna bring a unique perspective to life and share a vibrant
banter. In this episode, they reveal their secrets to achieving their career goals while
intentionally balancing their personal, social, and family time. Tune in for an inspiring and
insightful discussion with the Auto Couple. Happy Valentine's Day!

Welcome to Chicks In Charge - the podcast where we celebrate and learn from powerful women who are making waves in the automotive industry! In this episode, we are thrilled to have Angela Rizzo, the Chief Marketing Officer and Chief Dot Connector at VINCUE, as our guest.

Angela Rizzo is not your ordinary executive. With a knack for connecting people, ideas, and needs, she has earned the reputation of being the "Chief Dot Connector." As CMO of VINCUE, Angela is a force to be reckoned with, advocating for customers, building relationships within the industry, nurturing employee connections, and giving back to her community by serving on nonprofit boards that address homelessness in Kansas City.

What sets Angela apart is her ability to identify hidden conflicts and present groundbreaking solutions. She thrives on tearing down silos and bridging gaps across various sectors. With a wealth of experience in tech marketing, Angela is a master of corporate storytelling, branding, and generating leads. Her expertise encompasses a wide range of B2B industries, including IT,
Cloud, Telecommunications, Cybersecurity, and Automotive.

Join us as we delve into Angela's transformative leadership style and her unwavering commitment to connectivity. Discover how her visionary mindset propels VINCUE into new dimensions, turning it into a catalyst for growth and innovation in the ever-evolving worlds of
marketing and technology. Tune in to this episode of Chicks In Charge to gain insights, inspiration, and actionable takeaways from Angela Rizzo, the forward-thinking CMO and Chief Dot Connector at VINCUE.

Prepare to be captivated by her dynamic leadership, her passion for connecting people and ideas, and her unwavering dedication to driving impactful change in the marketing and technology landscape. Don't miss out on this empowering conversation with Angela Rizzo on Chicks In Charge.

Welcome to another episode of Chicks in Charge: Automotive Edition! Today, we have an incredible guest joining us, Owen Moon. Owen is a Director at TradePending, as well as a remarkable co-founder of Fixed Ops Digital, which was recently acquired by TradePending. With his extensive knowledge and experience, Owen has become an accredited speaker and has graced the stage of numerous prestigious automotive events including Digital Dealer, The Fixed Ops Roundtable, Kain Success Workshop, and several Dealer 20 Groups nationwide. He is truly a sought-after expert in the industry. What sets Owen apart is his unmatched passion for giving back to the automotive community. He is always eager to share his insights and help others in the industry thrive. If you'd like to connect directly with him, you can reach Owen at 605-376-0195 or by email at omoon@tradepending.com.

Get ready to be inspired by Owen Moon's wealth of automotive expertise and his dedication to empowering others in this exciting episode of Chicks in Charge: Automotive Edition

#ChicksInChargeAutomotive #OwenMoonExpertise #AutomotiveInspirations #TradePendingTalks #FixedOpsDigitalJourney #EmpowerWithOwen #AutoIndustryInsights #DigitalDealerDialogues #KainSuccessShowcase #Dealer20GroupsDive #OwenMoonSpeaks #ChicksInChargePodcast #AutoCommunityConnection #OwenMoonPassion #ThriveInAuto #TradePendingAcquisitions #FixedOpsLeadership #AutomotiveEmpowerment #OwenMoonInFocus #CarTalksWithExperts #ChicksInChargeChat #DrivingSuccessWithOwen #AutomotiveEventsHighlight #MoonlightingInAuto #ChicksInChargeWelcomesOwen

Chicks In Charge Automotive Edition welcomes special guest Matt Raymond, COO of BowtieSolutions, an outsourced service BDC solution for the automotive industry. With an extensive background in automotive business development, including expertise in CRM and DMS technology, and a specialization in automotive marketing for dealerships, Matt brings a wealth of knowledge and experience to the podcast.

In this episode, we explore Matt's journey from serving as the Director of Digital Operations at Team Automotive Group to his current role at Bowtie Solutions. Matt played a pivotal role in Team Automotive Group's impressive growth, helping the company expand from one location to a leader in North Carolina's automotive sales market with seven locations across the Carolinas. This success earned Team Automotive Group recognition on the prestigious Inc. 5000 List of America's fastest-growing companies in both 2022 and 2023. During his time at Team Automotive Group, Matt oversaw the development of the company's automotive service call center, which significantly contributed to the group's growth. Recognizing the challenges faced by dealerships and independent repair facilities in managing the business development side of automotive service centers, Matt and his colleague Kristin Dillard identified the need for a solution. This led to the launch of Bowtie Solutions, an outsourced service BDC solution specifically designed for the automotive industry and created by industry professionals for industry professionals. Matt has received immense industry recognition throughout his career. In 2021, he was honored as one of AutomotiveNews' 40 Under 40, a prestigious award that highlights young leaders making a significant impact in the automotive industry. Additionally, Matt has been recognized by Toyota, receiving the Sales Manager Excellence Award in 2015 and the Bronze Sales Excellence Award in 2013. Tune in to this episode of Chicks In Charge Automotive Edition as Matt Raymond shares his
insights and expertise in automotive business development, CRM and DMS technology, and the exciting journey of launching Bowtie Solutions. Join us as we explore the innovative solutions and strategies that are revolutionizing the automotive industry and empowering dealerships and repair facilities to thrive in a rapidly evolving market.
https://bowtieautosolutions.com/

Veronica Dunford is a seasoned professional committed to championing and empowering women and men within the automotive industry. With a career spanning over 35 years, Veronica has demonstrated a highly organized, efficient, and self-motivated approach to various roles in business development, executive management services, and technical support.
Professional Highlights:
In her current role as the Owner of Women In Automotive®, Veronica is dedicated to providing mentorship, education, training, conferences, and community support tailored to empower women and men in the automotive sector.
Client Services International, LLC Owner May 1994 - Present
With nearly three decades of experience as the Owner of Client Services International, LLC, Veronica has been instrumental in offering advisory services to identify and implement growth and marketing plans for businesses. Her expertise lies in assisting public companies or those aspiring to go public, providing outsourced services such as investor relations, web development, and marketing.
DealerBuilt Executive Vice President of Strategic Partnerships Feb 2012 - Apr 2023
In her recent role as the Executive Vice President of Strategic Partnerships at DealerBuilt, Veronica played a pivotal role in fostering partnerships and driving business development strategies. Her responsibilities included overseeing OEM, third-party integrations, and national client accounts, ensuring effective communication, and providing support to upper-level management.
Skills:
• Business development
• Corporate identity and marketing materials development
• Website design, development, hosting, updates/maintenance, and email administration
• Sales team development and training
• Internet marketing and SEO
• Technical support and computer training 
• Investor and media relations
• Creation of corporate business plans for securing capital infusions
• Assistance in the process of going public/going private
In addition to being a proficient professional in various aspects of the automotive industry, Veronica’s commitment to building meaningful connections and fostering a positive work culture comes through in all that she does.

#chicksincharge #VeronicaDunford #AutomotiveIndustryLeader #WomenInAutomotive #BusinessDevelopmentExpert #ExecutiveManagement #TechnicalSupportPro #ClientServices #StrategicPartnerships #DealerBuilt #EmpoweringProfessionals #MentorshipMatters #BusinessGrowth #MarketingStrategist #CorporateIdentity #WebDevelopment #SalesTraining #SEOExpert #InvestorRelations #LeadershipInAuto #PositiveWorkCulture #CareerAchievements #EmpowerWomen #35YearsExperience #AutomotiveTrailblazer #ProfessionalJourney #BioHighlights #CorporatePlans #PublicPrivateConsultant #AutoIndustryInsider #NetworkingPro #CommunitySupport #ChampioningSuccess

On this Chicks in Charge: Automotive Edition episode, we have the pleasure of hosting Anthony Alagona, the CEO/Founder of Appointments That Show. Anthony is a highly recognized national sales trainer and an expert in business development, phone sales, and motivational coaching in the Automotive Industry. With his unparalleled expertise, Anthony works with dealerships and their business development centers across the United States to revolutionize their approach to creating and handling more business opportunities. He is dedicated to bringing out the best in automotive professionals and guiding them towards success. What sets Anthony apart from other trainers is his unique approach of "Leading By Example." Not only does he teach effective strategies and techniques, but he also personally implements them while onsite with his clients, showcasing the proven effectiveness of his methods. Listen to Anthony's insights and learn how his hands-on approach can enhance your automotive business. You can also visit. 

https://www.eventbrite.com/e/by-appointment-only-presented-by-the-best-in-bdc-tickets-766529088137