Explorez tous les épisodes du podcast Ignite: Healthcare Marketing Podcast
| Titre | Date | Durée | |
|---|---|---|---|
| #225 - Pediatric trust beats chasing algorithms | 22 Sep 2026 | 00:20:16 | |
AI can help healthcare marketers create more content, but it can't replace the human connection that earns a parent's trust. On this episode of the Ignite Healthcare Marketing Podcast, host Ashley Petrochenko, VP of Brand Marketing at Cardinal Digital Marketing, sits down with Karen Wright, a pediatric marketing veteran with more than a decade of experience, including at Boston Children's Hospital. Karen shares why strong content starts with understanding what patients and caregivers actually need, and why AI, algorithms, and new channels shouldn't distract marketers from the fundamentals that build trust. You'll learn:
If AI is changing how your team approaches content, this episode will help you keep the technology in perspective and the patient at the center. RELATED RESOURCES Connect with Karen- https://www.linkedin.com/in/karenwrightboston/ The healthcare marketing audit: 6 strategic checkpoints - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-audit-checklist/ How Meta's Andromeda changes healthcare carketing forever - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/meta-andromeda-update/ The PMAX creative strategy behind 44% more bookings - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/creative-strategy-pmax-patient-bookings-case-study/ Healthcare PPC & Google Ads marketing trends in 2026 - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-ppc-google-ads-trends-2026/ | |||
| #224 - MMM is a powerful tool, but not a silver bullet | 15 Sep 2026 | 00:31:39 | |
Media mix modeling can tell healthcare marketers where there may be more opportunity, but it can't answer every question about where and how to spend. In this episode of The Strategists' Corner, Rich Briddock, Chief Strategy Officer at Cardinal Digital Marketing, and Ben Dutter, Chief Strategy Officer at Power Digital, unpack where MMM fits in a modern healthcare measurement strategy. As MMM becomes easier to access, they explore what it does exceptionally well, where healthcare's long patient journeys and fragmented data create limitations, and why the strongest measurement strategies pair modeling with testing and other sources of data. In this episode, you'll learn:
If you're evaluating MMM or making media decisions with imperfect healthcare data, this is the episode to queue up next. RELATED RESOURCES A triangulation approach to healthcare marketing measurement - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/triangulation-healthcare-marketing-measurement-framework/ RevRx™: Unlocking the Power of Media Mix Modeling - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/media-mix-modeling-revrx/ The search plateau problem: Why healthcare marketers need incrementality testing - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-incrementality-testing/ The healthcare marketer's guide to conversion signal optimization - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/conversion-signal-optimization-strategy/ | |||
| #223 - Healthcare Growth Is Hiding in Your Funnel | 08 Sep 2026 | 00:37:19 | |
More leads won't fix growth if patients are already slipping through the cracks in the journey you have. In this episode of Ignite, Ashley Petrochenko, VP of Brand Marketing at Cardinal Digital Marketing, sits down with Jesse Feist, Director of Growth Marketing at Spring Fertility, to unpack where healthcare marketers are overlooking growth inside the funnel they already have. Drawing on 15 plus years across dozens of healthcare and fertility brands, Jesse breaks down how speed to lead, long-term nurture, conversion friction, and patient advocacy turn existing demand into sustainable growth, and why AI powered search is starting to reward real patient trust over paid reach. You'll learn:
If you want to uncover more growth from the demand and patient trust you already have, this episode of Ignite is one to listen to next. RELATED RESOURCES Connect with Jesse - https://www.linkedin.com/in/jesse-fiest-4926369a/ The healthcare marketer's guide to conversion signal optimization - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/conversion-signal-optimization-strategy/ What is a patient journey? Examples to grow your practice - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/what-is-a-patient-journey-grow-your-practice/ How to build a full-funnel healthcare marketing strategy - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-full-funnel-marketing-strategy/ Marketing + operations: Why total alignment is vital to growth - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-operations-alignment | |||
| #222 - Multi-Location Healthcare Needs a De Novo Playbook | 01 Sep 2026 | 00:16:53 | |
Marketers who wait until opening day to promote a new location are already behind. In this episode of Ignite, host Lauren Leone, President of Cardinal Digital Marketing, sits down with Evan Ilgenfritz, VP of Paid Media at Cardinal, to break down how multi-location healthcare organizations can build a smarter, repeatable playbook for de novo growth. They walk through how media strategy should evolve from pre-launch awareness, to patient acquisition, to an evergreen approach that keeps provider schedules full. You'll learn:
If you're planning new locations or scaling into new markets, this episode will help you build a smarter, more repeatable approach to de novo growth. RELATED RESOURCES The de novo marketing playbook for healthcare - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/de-novo-marketing-strategy-new-healthcare-locations/ 4 essential steps for marketing your de novo office - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/dso-de-novo-digital-marketing-strategy/ Why healthcare groups shouldn't fear website consolidation - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/multi-site-healthcare-groups-website-consolidation/ https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/expanding-channel-media-mix-strategy/ - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/performance-creative-the-key-to-paid-media-success/ | |||
| #221 - Building orthopedic growth through community partnerships | 25 Aug 2026 | 00:27:10 | |
What if orthopedic growth starts long before a patient needs an appointment? On this episode of Ignite, Ashley Petrochenko, VP of Brand Marketing at Cardinal, sits down with Brandon Weinberg, Senior Brand Strategist at Rothman Orthopaedics, to unpack how Rothman builds trust before the moment of need. Drawing on his background in sports marketing with the Philadelphia Phillies and Milwaukee Brewers, Brandon shares how Rothman uses community partnerships, patient stories, educational content, and digital access to stay relevant across the patient journey, from an urgent injury to elective surgery. In this episode, you'll learn:
If you want to rethink how your healthcare brand builds patient relationships before the moment of need, this episode is worth a listen. RELATED RESOURCES Connect with Brandon - https://www.linkedin.com/in/brandonweinberg/ Why capacity-driven marketing is non-negotiable - https://www.cardinaldigitalmarketing.com/capacity-driven-marketing-media-investment-strategy/ What is a patient journey? Examples to grow your practice - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/what-is-a-patient-journey-grow-your-practice/ How to build a full-funnel healthcare marketing strategy - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-full-funnel-marketing-strategy/ Why healthcare groups shouldn't fear website consolidation - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/multi-site-healthcare-groups-website-consolidation/ | |||
| #220 - One brand strategy powers 40 dental locations | 18 Aug 2026 | 00:26:42 | |
Most DSOs think scale requires complexity. But what if one brand could actually make growth simpler? On this episode of Ignite, host Ashley Petrochenko, VP of Brand Marketing at Cardinal, sits down with April Sharry, VP of Marketing at Dental Depot. April shares how she has spent 10 years helping scale the organization to 40 general dentistry locations and five orthodontic practices across four states, while keeping one recognizable brand at the center. She breaks down how that approach simplifies campaigns, budget allocation, and marketing operations while preserving the founder-led culture and community roots that make Dental Depot stand out. You'll walk away with:
If you're navigating multi-location growth or weighing a move toward one unified brand, this episode offers a practical blueprint for scaling without sacrificing what makes the brand memorable. RELATED RESOURCES Connect with April - https://www.linkedin.com/in/aprilsharry/ DSO marketing: Branded house vs. house of brands - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/dso-marketing-branded-house-vs-house-of-brands/ Why healthcare groups shouldn't fear website consolidation - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/multi-site-healthcare-groups-website-consolidation/ 4 essential steps for marketing your de novo office - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/dso-de-novo-digital-marketing-strategy/ Dykema DSO 2026 takeaways: What dental marketers need to know for a strong EOY - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/dykema-dso-2026-takeaways-what-dental-marketers-need-to-know-for-a-strong-year-end/ | |||
| #219 - From broken attribution to 14% dental patient growth | 11 Aug 2026 | 00:18:46 | |
If you're still measuring marketing with disconnected dashboards, you're leaving patient growth on the table. In this episode of Ignite, host Ashley Petrochenko, VP of Brand Marketing, sits down with Kassie Churchill, VP of Marketing at Kids Care Dental & Orthodontics, to unpack how her team rebuilt a broken attribution system into 14% new patient growth. They dig into why AI search, online reviews, and hyperlocal marketing are reshaping how parents choose healthcare providers, and how to tie every initiative back to measurable business outcomes. You'll learn:
Listen in to learn how today's healthcare marketers are turning better measurement into better patient growth. RELATED RESOURCES Connect with Kassie - https://www.linkedin.com/in/churchillk/ Optimizing for AI search: A new era in healthcare marketing - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/optimizing-for-ai-search-a-new-era-in-healthcare-marketing/ What is a patient journey? Examples to grow your practice - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/what-is-a-patient-journey-grow-your-practice/ How to build a full-funnel healthcare marketing strategy - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-full-funnel-marketing-strategy/ Building a privacy-safe engine for patient growth - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/health-system-privacy-safe-measurement-framework-case-study/ | |||
| #218 - CTV Isn't Just a Branding Channel Anymore | 04 Aug 2026 | 00:16:31 | |
Your bottom-funnel channels can only take you so far. If you're pouring more budget into search or Meta and paying more for the same pool of patients, it may be time to rethink how you're generating demand. On this episode of the Ignite Healthcare Marketing Podcast, Lauren Leone, President of Cardinal Digital Marketing, sits down with Ruchi Patel, Group Media Director at Cardinal, to explain why Connected TV has evolved from a branding tactic into one of healthcare marketing's most effective demand generation channels. Drawing from real client campaigns, Ruchi shares how healthcare organizations can overcome market saturation, expand their audience before patients start searching, and turn CTV into an evergreen driver of patient growth. You'll learn:
If you want to build a more sustainable patient acquisition strategy instead of simply spending more on existing channels, this is an episode you won't want to miss. RELATED RESOURCES When & How to Expand Your Healthcare Media Mix - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/expanding-channel-media-mix-strategy/ How to Build a Full-Funnel Healthcare Marketing Strategy - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-full-funnel-marketing-strategy/ How to Build a Full-Funnel Healthcare Marketing Strategy - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-full-funnel-marketing-strategy/ Performance Creative: The Key to Paid Media Success - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/performance-creative-the-key-to-paid-media-success/ | |||
| #217 - Speed to Lead Wins More Patients | 28 Jul 2026 | 00:16:11 | |
Generating more leads isn't enough if patients can't book an appointment when they're ready. In this episode of Ignite, Ashley Petrochenko Cardinal's VP of Brand Marketing sits down with Dental Marketing Industry Expert Ana Doran to explore why patient acquisition depends on more than great campaigns. Drawing on her experience supporting multi-location dental organizations, Ana shares how speed to lead, operational readiness, AI-powered engagement, and authentic branding help practices turn more inquiries into booked appointments. You'll learn:
If you want your marketing to convert more patients instead of simply generating more leads, hit play on this episode. RELATED RESOURCES Connect with Ana - https://www.linkedin.com/in/ana-doran-ab5b53185/ Marketing + Operations: Why Total Alignment is Vital to Growth - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-operations-alignment/ Is Your Organization Actually Ready for Marketing? - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/marketing-readiness/ What is a Patient Journey? Examples to Grow Your Practice - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/what-is-a-patient-journey-grow-your-practice/ How to Build a Full-Funnel Healthcare Marketing Strategy - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-full-funnel-marketing-strategy/ | |||
| #216 - Patient Acquisition Starts With Operations | 21 Jul 2026 | 00:26:10 | |
Healthcare marketing doesn't have a lead problem. It has an operations problem. In this episode of Ignite, Ashley Petrochenko, VP of Brand Marketing at Cardinal, sits down with Colleen Mulder, a Multi-site, Private Equity Marketing Consultant and Fractional CMO, to explore why patient acquisition depends on far more than great marketing. Colleen shares how the fastest-growing healthcare organizations align marketing, operations, finance, and providers to turn patient demand into measurable business growth, instead of losing patients somewhere between the click and the appointment. You'll walk away with:
If you want to prove marketing's impact beyond leads and build a stronger healthcare growth engine, this is the episode to queue up next. RELATED RESOURCES Connect with Colleen - https://www.linkedin.com/in/colleen-mulder-94717310/ Marketing + Operations: Why Total Alignment is Vital to Growth - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-operations-alignment/ Why Capacity-Driven Marketing Is Non-Negotiable - https://www.cardinaldigitalmarketing.com/capacity-driven-marketing-media-investment-strategy/ Is Your Organization Actually Ready for Marketing? - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/marketing-readiness/ What is a Patient Journey? Examples to Grow Your Practice - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/what-is-a-patient-journey-grow-your-practice/ | |||
| #215 - Patient Trust Starts With Cutting Red Tape | 14 Jul 2026 | 00:28:48 | |
Patient trust is becoming one of the biggest competitive advantages in healthcare, and reducing friction is where it starts. On this episode of Ignite, host Rich Briddock, Cardinal's Chief Strategy Officer, sits down with Pete Deutschman, CMO and Chief Partnership Officer at patient.com, to discuss why one of healthcare's biggest challenges isn't clinical quality, it's administrative friction. Pete shares how confusing benefits, repeat paperwork, and fragmented digital experiences create real barriers to care, and why trusted, AI-powered navigation will define the next era of healthcare marketing. In this episode you'll learn:
If you're looking to better understand how patient trust and administrative friction are shaping the future of healthcare marketing, this episode is worth a listen. RELATED RESOURCES Connect with Pete - https://www.linkedin.com/in/petedeutschman/ What is a Patient Journey? Examples to Grow Your Practice - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/what-is-a-patient-journey-grow-your-practice/ 2026 Healthcare Marketing Trends: The New Rules Redefining Growth - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-trends-2026/ Harnessing the Power of AI Marketing for Healthcare - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/harnessing-ai-marketing-for-healthcare/ How to Build a Full-Funnel Healthcare Marketing Strategy - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-full-funnel-marketing-strategy/ | |||
| #214 - The Strategists' Corner: Getting Leadership Buy In | 07 Jul 2026 | 00:32:31 | |
Healthcare marketers often know what needs to change. Getting the organization to act on it is the hard part. In episode three of The Strategists' Corner, host Rich Briddock sits down again with Ben Dutter, Chief Strategy Officer at Power Digital, to explore why the biggest barrier to better marketing isn't strategy. It's organizational change. Together, they unpack what actually drives resistance inside marketing teams, how to challenge long held assumptions with evidence, and how to build a testing culture that earns leadership trust. You'll learn:
If you've ever struggled to get your team or C-suite on board with a better way forward, this is the episode that gives you the tools to make the case. RELATED RESOURCES The Search Plateau Problem: Why Healthcare Providers Need Incrementality Testing - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-incrementality-testing/ RevRx™: Unlocking the Power of Media Mix Modeling - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/media-mix-modeling-revrx/ When & How to Expand Your Healthcare Media Mix - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/expanding-channel-media-mix-strategy/ How to Build a Healthcare Marketing Roadmap That Drives Patient Growth - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/how-to-build-digital-marketing-roadmap/ | |||
| #213 - The Creative Briefing Is Now a Media Decision | 30 Jun 2026 | 00:16:20 | |
Your Meta targeting isn't reaching who you think it is, and your creative is why. On this episode of Ignite Healthcare Marketing Podcast, Cardinal President Lauren Leone sits down with Group Media Director Brandon Wilhelm to break down why creative is now the most important media decision you make. As AI-driven platforms like Meta and Google take over audience selection, the concepts and assets you load into a campaign have become the primary signal determining who sees your ads. If your creative brief isn't being built alongside your media strategy, you're already behind. You'll walk away knowing:
If you're still relying on audience targeting as your main growth strategy, this conversation will change how you think about media performance. RELATED RESOURCES Performance Creative: The Key to Paid Media Success - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/performance-creative-the-key-to-paid-media-success/ How Meta's Andromeda Changes Healthcare Marketing Forever - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/meta-andromeda-update/ Mastering Performance Max (PMAX) for Healthcare - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/performance-max-pmax-healthcare-guide/ The Meta Strategy That Reduced Acquisition Costs by 73% - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/meta-strategy-patient-acquisition-case-study/ | |||
| #212 - The Real Role of AI in Healthcare Performance Creative | 23 Jun 2026 | 00:15:39 | |
AI won't save a weak creative strategy, it will just produce more of it, faster. Cardinal's President Lauren Leone sits down with Sr. Creative Director Jean Zhang on the Ignite Healthcare Marketing Podcast to break down what it actually takes to make AI work in healthcare marketing. From Meta's Andromeda update to real production tests comparing AI video against traditional shoots, this conversation covers the creative shift that's quietly reshaping performance marketing. You'll walk away knowing:
If you're trying to keep up with the changing role of creative in healthcare marketing, don't miss this conversation. RELATED RESOURCES How Meta's Andromeda Changes Healthcare Marketing Forever - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/meta-andromeda-update/ Performance Creative: The Key to Paid Media Success - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/performance-creative-the-key-to-paid-media-success/ Harnessing the Power of AI Marketing for Healthcare - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/harnessing-ai-marketing-for-healthcare/ Mastering Performance Max (PMAX) for Healthcare - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/performance-max-pmax-healthcare-guide/ | |||
| #211 - Are Behavioral Health Marketers Speaking the Wrong Language | 16 Jun 2026 | 00:24:40 | |
Most behavioral health marketers are talking to patients in a language patients don't speak, and it's costing them admissions. On Ignite, host Ashley Petrochenko, Cardinal's VP of Brand Marketing, sits down with Jennifer Munoz-Callahan, VP of Digital Performance at Promises Behavioral Health, to explore how behavioral science can transform the way healthcare organizations connect with patients. Drawing from her experience in behavioral health and her personal connection to the space, Jennifer shares why understanding patient fears, motivations, and decision-making is critical to driving meaningful growth. You'll walk away knowing:
If behavioral health marketing is part of your world, this conversation will change how you approach every message you send. RELATED RESOURCES Connect with Jennifer - https://www.linkedin.com/in/jennifer-munoz-callahan/ The Key Behavioral Health Marketing Trends Shaping 2026 - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/mental-behavioral-health-trends-2026/ What is a Patient Journey? Examples to Grow Your Practice - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/what-is-a-patient-journey-grow-your-practice/ Marketing + Operations: Why Total Alignment is Vital to Growth - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-operations-alignment/ How to Build a Full-Funnel Healthcare Marketing Strategy - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-full-funnel-marketing-strategy/ | |||
| #210 - The Strategists' Corner: Building modern measurement stacks | 09 Jun 2026 | 00:23:44 | |
Healthcare marketers are making major budget decisions based on attribution models that often tell an incomplete story. In episode two of The Strategists' Corner, host Rich Briddock sits back down with Ben Dutter, Chief Strategy Officer at Power Digital Marketing, to tackle the measurement problem hiding inside most healthcare marketing organizations. They introduce a practical framework that reorders how marketers should prioritize evidence, and explains why the metrics teams trust most are often the least reliable. You'll learn:
If your P&L and your dashboards are telling two different stories, this is the episode that helps you figure out which one to believe. RELATED RESOURCES The Search Plateau Problem: Why Healthcare Providers Need Incrementality Testing -https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-incrementality-testing/ RevRx™: Unlocking the Power of Media Mix Modeling - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/media-mix-modeling-revrx/ When & How to Expand Your Healthcare Media Mix - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/expanding-channel-media-mix-strategy/ Building a privacy-safe engine for patient growth - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/health-system-privacy-safe-measurement-framework-case-study/ | |||
| #209 - Urgent Care Marketing Starts Before Patients Need You | 02 Jun 2026 | 00:27:19 | |
By the time a patient searches for urgent care, the marketing battle is already half over. On the Ignite Healthcare Marketing podcast, host Ashley Petrochenko, VP of Brand Marketing at Cardinal, sits down with Miriam Rose Lee, CMO of MainStreet Family Care, to unpack how urgent care brands win patient trust long before the search happens. Miriam shares the brand-building, local search, and reputation strategies driving growth across 67 clinics in rural and metro markets. If your clinics are relying only on paid search to drive volume, this conversation will reframe your entire approach. You'll walk away knowing:
If you want to build local patient trust that holds up before, during, and after the clinic visit, this is the episode to listen to next. RELATED RESOURCES Connect with Miriam - https://www.linkedin.com/in/miriamroselee/ Marketing + Operations: Why Total Alignment is Vital to Growth - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-operations-alignment/ Optimizing for AI Search: A New Era in Healthcare Marketing - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/optimizing-for-ai-search-a-new-era-in-healthcare-marketing/ Mastering Performance Max (PMAX) for Healthcare - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/performance-max-pmax-healthcare-guide/ Is Your Organization Actually Ready for Marketing? - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/marketing-readiness/ | |||
| #208 - How to Drive Real Results When Your Data Isn't Perfect | 26 May 2026 | 00:14:19 | |
Perfect measurement is the goal. But it's rarely the reality. In this episode of Ignite, Cardinal's President Lauren Leone sits down with Scott Cameron, Group Media Director at Cardinal, to get practical about one of healthcare marketing's most common and least talked about challenges—running campaigns when your data is incomplete, inconsistent, or still a work in progress. From call tracking and form submissions to platform hygiene and manual feedback loops, Scott breaks down the step-by-step framework Cardinal uses to help healthcare groups make smarter decisions and improve performance even before they reach the ideal measurement state. You'll walk away with:
If you're tired of waiting for perfection before you act, this episode is your starting point. RELATED RESOURCES The Healthcare Marketing Audit: 6 Strategic Checkpoints - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-audit-checklist/ How to Build a Healthcare Marketing Roadmap That Drives Patient Growth - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/how-to-build-digital-marketing-roadmap/ Is Your Organization Actually Ready for Marketing? - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/marketing-readiness/ Marketing + Operations: Why Total Alignment is Vital to Growth - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-operations-alignment/ | |||
| #207 - Scaling 100 Dental Practices Without Losing Their Identity | 19 May 2026 | 00:20:45 | |
Growing a DSO to 100+ locations usually means trading local soul for corporate efficiency. It doesn't have to. In this episode of Ignite, Ashley Petrochenko, Cardinal's VP of Brand Marketing sits down with Britney Long, EVP of Marketing at GPS Dental to break down how her team built the marketing infrastructure behind more than 100 dental practices while still keeping every brand local and patient-focused. From AI search and patient retention to tech stack decisions and lifecycle marketing, Britney shares the systems, lessons, and strategies helping GPS Dental scale nationwide growth without creating a "cookie cutter" experience. You'll walk away with:
If you're building or scaling a multi-location healthcare brand and trying to grow while keeping the patient experience local and personal, this is the episode to listen to next.. RELATED RESOURCES Connect with Britney- https://www.linkedin.com/in/britney-long-marketing/ How to Build a Full-Funnel Healthcare Marketing Strategy - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-full-funnel-marketing-strategy/ Marketing + Operations: Why Total Alignment is Vital to Growth - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-operations-alignment/ What is a Patient Journey? Examples to Grow Your Practice - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/what-is-a-patient-journey-grow-your-practice/ DSO Marketing: Branded House vs. House of Brands - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/dso-marketing-branded-house-vs-house-of-brands/ | |||
| #206 - Building Healthcare Marketing Teams That Actually Perform | 12 May 2026 | 00:22:57 | |
Your marketing strategy is only as strong as the team executing it. Cardinal's VP of Brand Marketing Ashley Petrochenko sits down on the Ignite Healthcare Marketing Podcast with Kelly Perritt, Chief Marketing and Brand Strategy Officer at Horry Georgetown Technical College and a 20-year healthcare marketing veteran. Kelly shares the leadership principles she's used to build high-performing teams across nonprofit, for-profit, and academic healthcare environments, and why getting this right is the real driver of marketing results. You'll walk away with:
If you want to build a team that can actually keep pace with where healthcare marketing is heading, this episode is essential listening. RELATED RESOURCES Connect with Kelly: https://www.linkedin.com/in/kellymperritt/ Marketing + Operations: Why Total Alignment is Vital to Growth - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-operations-alignment/ Harnessing the Power of AI Marketing for Healthcare - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/harnessing-ai-marketing-for-healthcare/ Is Your Organization Actually Ready for Marketing? - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/marketing-readiness/ How to Build a Healthcare Marketing Roadmap That Drives Patient Growth - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/how-to-build-digital-marketing-roadmap/ | |||
| #205 - Inside the Brand Strategy Powering 1,000+ PDS Health Locations | 05 May 2026 | 00:22:15 | |
If your patient acquisition strategy depends too heavily on paid media, this episode explains why brand trust is now the real growth lever. On this episode of Ignite, Ashley Petrochenko, Cardinal's VP of Brand Marketing, sits down with Courtney Taylor, Senior Director of Brand Marketing at PDS Health, to discuss how one of the nation's largest healthcare organizations is using brand strategy to stand out in a crowded, low-trust market. They break down how clearer messaging, smarter storytelling, and connected consumer experiences can improve performance marketing efficiency and long-term patient loyalty. For healthcare marketers facing rising costs and shrinking attention spans, this shift is critical. You will learn:
If you want a smarter patient growth strategy that doesn't rely on chasing clicks, this is the episode to listen to next. RELATED RESOURCES Connect with Courtney - https://www.linkedin.com/in/courtneyjotaylor/ How to Build a Full-Funnel Healthcare Marketing Strategy - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-full-funnel-marketing-strategy/ Marketing + Operations: Why Total Alignment is Vital to Growth - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-operations-alignment/ What is a Patient Journey? Examples to Grow Your Practice - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/what-is-a-patient-journey-grow-your-practice/ DSO Marketing: Branded House vs. House of Brands - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/dso-marketing-branded-house-vs-house-of-brands/ | |||
| #204 - Strategist's Corner: What healthcare can learn from retail | 28 Apr 2026 | 00:33:04 | |
Healthcare marketers are stuck chasing the same patients while retail brands are building demand at scale. In the first episode of The Strategists' Corner, a new series on the Ignite Healthcare Marketing Podcast, host Rich Briddock, Cardinal's Chief Strategy Officer, sits down with Ben Dutter, Chief Strategy Officer at Power Digital Marketing. Together, they break down what healthcare can learn from more mature industries like retail, e-commerce, and SaaS. You'll hear how top brands balance demand generation and capture, rethink measurement in a privacy-first world, and use creative to influence real patient decisions. You'll learn:
If you want to move beyond incremental gains and build a smarter healthcare growth engine, this is the episode to queue up next. RELATED RESOURCES The Search Plateau Problem: Why Healthcare Providers Need Incrementality Testing -https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-incrementality-testing/ How to Build a Full-Funnel Healthcare Marketing Strategy - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-full-funnel-marketing-strategy/ When & How to Expand Your Healthcare Media Mix - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/expanding-channel-media-mix-strategy/ Performance Creative: The Key to Paid Media Success - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/performance-creative-the-key-to-paid-media-success/ | |||
| #203 - Trust Is the New Healthcare Growth Engine | 21 Apr 2026 | 00:18:51 | |
Trust is no longer a brand message. It is the growth engine behind patient acquisition today. In this episode of Ignite, Ashley Petrochenko, Cardinal's VP of Brand Marketing, sits down with Rachel Johnson, Marketing Director at Acorn Health, to break down how healthcare marketing is shifting toward consumer-led journeys where patients arrive informed, empowered, and already forming opinions before they ever engage. She shares how behavioral health has become a powerful example of this shift and why marketers must rethink how they build trust across the entire experience. This matters because growth is no longer driven by channels alone. It is driven by how well your brand shows up across every touchpoint patients actually trust. You will learn:
If you are rethinking how to drive real patient growth today, this is a conversation you do not want to miss. RELATED RESOURCES Connect with Rachel - https://www.linkedin.com/in/racheljohnson730/ What is a Patient Journey? Examples to Grow Your Practice - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/what-is-a-patient-journey-grow-your-practice/ Marketing + Operations: Why Total Alignment is Vital to Growth - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-operations-alignment/ Optimizing for AI Search: A New Era in Healthcare Marketing - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/optimizing-for-ai-search-a-new-era-in-healthcare-marketing/ How a Primary Care Provider Futureproofed Their SEO in an AI-Driven Search World - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/search-content-strategy-ai-landscape/ | |||
| #202 - Patient Acquisition Needs Programmatic Infrastructure | 14 Apr 2026 | 00:23:44 | |
If your patient acquisition strategy depends on last-click performance, you're missing the system that actually drives demand. In this episode of Ignite, Lauren Leone, Cardinal's Chief Growth Officer, sits down with Lisa Fisher, Associate Media Director, Paid Social & Programmatic Lead, to break down why programmatic should be treated as always-on infrastructure, not a short-term campaign. They share how healthcare marketers can use programmatic to build demand, improve performance across channels, and drive measurable growth over time. This shift is critical as competition increases and traditional channels hit saturation. You will learn:
If you want a more scalable and predictable patient acquisition strategy, this is the episode to queue up next.
RELATED RESOURCES Connect with Lauren- https://www.linkedin.com/in/laurenthomasdigital/ Connect with Lisa- https://www.linkedin.com/in/lisaruthfisher/ How to Build a Full-Funnel Healthcare Marketing Strategy - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-full-funnel-marketing-strategy/ The Search Plateau Problem: Why Healthcare Providers Need Incrementality Testing - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-incrementality-testing/ When & How to Expand Your Healthcare Media Mix - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/expanding-channel-media-mix-strategy/ 2026 Healthcare Marketing Trends: The New Rules Redefining Growth - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-trends-2026/ | |||
| #201 - The end of easy growth in healthcare | 07 Apr 2026 | 00:20:05 | |
Healthcare marketing is entering a new phase where AI, data, and trust are redefining what actually drives patient acquisition. In this continuation of our 200th episode, we take the conversation further as Lauren Leone, Cardinal's Chief Growth Officer, sits down with our media, analytics, and creative experts who are in the trenches every day. They break down how AI, data, and platform shifts are redefining what actually drives patient acquisition and where most teams are falling behind. You'll learn:
As we continue celebrating our 200th episode, this conversation brings the real-world perspective on the trends shaping what's next in healthcare growth.
RELATED RESOURCES 2026 Healthcare Marketing Trends: The New Rules Redefining Growth - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-trends-2026/ The Search Plateau Problem: Why Healthcare Providers Need Incrementality Testing - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-incrementality-testing/ Optimizing for AI Search: A New Era in Healthcare Marketing - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/optimizing-for-ai-search-a-new-era-in-healthcare-marketing/ Performance Creative: The Key to Paid Media Success - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/performance-creative-the-key-to-paid-media-success/ | |||
| #200 - Healthcare Marketing Trends Reshaping Growth | 31 Mar 2026 | 00:26:21 | |
Search alone is no longer enough to keep driving patient acquisition in healthcare today. In this special episode celebrating the 200th episode of Ignite, Lauren Leone, Cardinal's Chief Growth Officer, and Rich Briddock, Chief Strategy Officer, break down the biggest shifts changing how healthcare organizations drive growth today. From tougher attribution and rising media costs to full-funnel strategy and smarter creative, this conversation shows why healthcare marketers need a more modern approach to stay competitive and prove impact. You will learn: • Why search-only strategies are hitting a ceiling • How better measurement leads to better growth decisions • What a stronger full-funnel media mix looks like today • Why creative strategy matters more as platforms automate If you're trying to drive patient growth in a more competitive, more complex digital landscape, this is the episode to listen up next. RELATED RESOURCES Connect with Lauren- https://www.linkedin.com/in/laurenthomasdigital/ Connect with Rich - https://www.linkedin.com/in/richard-briddock-01426682/ 2026 Healthcare Marketing Trends: The New Rules Redefining Growth - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-trends-2026/ The Search Plateau Problem: Why Healthcare Providers Need Incrementality Testing - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-incrementality-testing/ When & How to Expand Your Healthcare Media Mix - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/expanding-channel-media-mix-strategy/ Performance Creative: The Key to Paid Media Success - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/performance-creative-the-key-to-paid-media-success/ | |||
| #199 - Why Good Measurement Starts Outside the Platform | 24 Mar 2026 | 00:15:52 | |
Most healthcare marketers trust the numbers inside ad platforms. The problem is those numbers often don't reflect what is actually driving new patients. In this episode of Ignite, Lauren Leone, Cardinal's CGO and Alex Kemp, Sr. Director of Analytics, break down some of the most common measurement traps healthcare marketers fall into. From blended CPA misconceptions to platform over-attribution, the conversation explores why dashboards alone rarely tell the full story. The discussion also explains how leading teams are building smarter measurement frameworks that connect marketing performance to real business outcomes. You will learn:
If you want a clearer picture of what your marketing is actually driving and how to scale patient acquisition with confidence, this is an episode worth listening to.
RELATED RESOURCES The Search Plateau Problem: Why Healthcare Providers Need Incrementality Testing - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-incrementality-testing/ When & How to Expand Your Healthcare Media Mix - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/expanding-channel-media-mix-strategy/ Healthcare PPC & Google Ads Marketing Trends in 2026 - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-ppc-google-ads-trends-2026/ RevRx™: Unlocking the Power of Media Mix Modeling - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/media-mix-modeling-revrx/ | |||
| #198 - Healthcare SEO Strategy for the AI Era | 17 Mar 2026 | 00:21:19 | |
Healthcare SEO is changing fast as AI reshapes how patients search and how answers appear in Google. In this episode of Ignite, Ashley Petrochenko, Cardinal's VP of Brand Marketing sits down with John Vantine, SEO Director at GoodRx, who helped scale organic traffic from 4 million to 12 million monthly sessions. With more than 20 years of SEO experience, John explains how the rise of AI search and generative answers is forcing healthcare marketers to rethink traditional SEO playbooks. Instead of chasing massive content libraries, the future belongs to brands that focus on trust, intent, and content that actually serves the patient journey. In this episode, you'll learn: • Why publishing thousands of pages is no longer a winning healthcare SEO strategy • How AI search and Google's evolving results are changing patient discovery • The role of user experience and trust signals in modern healthcare rankings • How to build a focused content strategy that drives real business impact If healthcare SEO is part of your growth strategy, this episode will change how you think about content, search, and patient discovery in the AI era. RELATED RESOURCES Connect with John - https://www.linkedin.com/in/johnvantine/ 2026 Healthcare Marketing Trends: The New Rules Redefining Growth - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-trends-2026/ Optimizing for AI Search: A New Era in Healthcare Marketing - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/optimizing-for-ai-search-a-new-era-in-healthcare-marketing/ How a Primary Care Provider Futureproofed Their SEO in an AI-Driven Search World - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/search-content-strategy-ai-landscape/ How to Avoid Keyword Cannibalization Between Paid Search & SEO - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/avoid-keyword-cannibalization-between-paid-search-seo/ | |||
| #197 - The Honest Programmatic Conversation Healthcare Marketers Need | 10 Mar 2026 | 00:27:58 | |
If you are treating programmatic like paid search, you are likely measuring it wrong and leaving growth on the table. In this episode, Evan, Cardinal's VP of Paid Media, and Lisa Fisher, Cardinal's Associate Media Director specializing in programmatic, break down what healthcare marketers actually need to understand about programmatic today. They unpack when it works, when it does not, and how to approach it without wasting budget. With deep experience managing multi-channel media strategies for healthcare brands, they share what separates inflated impression reports from real incremental growth. You will learn: • When to use programmatic after search hits saturation • How to measure success beyond last click attribution • What HIPAA, pixels, and BAAs mean for your strategy • How upper funnel investment lowers incremental CPA If you want a smarter, more scalable approach to patient acquisition beyond search, this is the episode to queue up next. RELATED RESOURCES The Search Plateau Problem: Why Healthcare Providers Need Incrementality Testing - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-incrementality-testing/ When & How to Expand Your Healthcare Media Mix - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/expanding-channel-media-mix-strategy/ Privacy First: Marketing Technologies That Prioritize HIPAA Compliance - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/hipaa-compliant-martech/ How to Reach Niche Audiences with 3P Data - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/reach-niche-audiences-3p-data/ | |||
| #196 - Healthcare Influencer Strategy Built on Trust | 03 Mar 2026 | 00:24:57 | |
If your healthcare brand still treats influencer marketing like a one-off promotion, you are missing the real opportunity. In this episode, Ashley Petrochenko Cardinal's VP of Brand Marketing sits down with Ella McMahan, Director of Brand Marketing at Spring Fertility, to unpack what it actually takes to build an influencer program in a highly sensitive, high-consideration healthcare space. With six years leading brand at a leading fertility clinic and a background in women's consumer brands, Ella shares how to turn influencers into trust builders, not short-term conversion plays. In an industry where patients crave authenticity and community, this strategy can reshape how your brand shows up. You will learn:
If you've been curious about influencer marketing but unsure where it fits, this conversation will help. RELATED RESOURCES Connect with Ella - https://www.linkedin.com/in/ellamcmahan/ How to Build a Full-Funnel Healthcare Marketing Strategy - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-full-funnel-marketing-strategy/ What is a Patient Journey? Examples to Grow Your Practice - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/what-is-a-patient-journey-grow-your-practice/ Performance Creative: The Key to Paid Media Success - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/performance-creative-the-key-to-paid-media-success/ How Influencer Marketing is Changing Healthcare - https://www.cardinaldigitalmarketing.com/healthcare-resources/podcast/how-influencer-marketing-is-changing-healthcare/ | |||
| #195 - AI Visibility Starts With SEO Basics | 24 Feb 2026 | 00:23:58 | |
AI tools are changing how patients search, but most healthcare brands are missing the real opportunity. In this episode, Caroline Adamek, Senior SEO Data Manager at BetterHelp, joins Ashley Petrochenko You will learn If you want your brand to show up when patients are ready to act, this is the episode to listen to next.
RELATED RESOURCES Connect with Caroline - https://www.linkedin.com/in/caroline-adamec-0962361ba/ Optimizing for AI Search: A New Era in Healthcare Marketing - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/optimizing-for-ai-search-a-new-era-in-healthcare-marketing/ How a Primary Care Provider Futureproofed Their SEO in an AI-Driven Search World -https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/search-content-strategy-ai-landscape/ How to Avoid Keyword Cannibalization Between Paid Search & SEO - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/avoid-keyword-cannibalization-between-paid-search-seo/ What is a Patient Journey? Examples to Grow Your Practice - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/what-is-a-patient-journey-grow-your-practice/ | |||
| #194 - Patient Acquisition Demands Local Trust | 17 Feb 2026 | 00:14:04 | |
Referrals are no longer enough to secure patient volume, and healthcare marketers who ignore local trust signals are losing patients before the first appointment is ever booked. In this episode, Ashley Petrochenko, Cardinal's VP of Brand Marketing talks with Ashley Pollard, Practice Marketing Manager at United Digestive, a multi location, PE backed gastroenterology platform. With more than a decade inside a referral heavy specialty, Ashley shares how patient behavior has shifted and what growth focused teams must do to stay visible, credible, and chosen. This conversation makes it clear that modern patient acquisition is as much about reputation and access as it is about media. You will learn • Why referred patients still shop and how to win their trust locally • How to balance centralized marketing with hyperlocal credibility • Where AI driven search and reviews now influence patient choice • Which metrics actually connect marketing to kept appointments If you want your patient acquisition strategy to drive real visits and not just clicks, this is the episode to queue up next. RELATED RESOURCES Connect with Ashley- https://www.linkedin.com/in/ashley-pollard-a734825/ Why Capacity-Driven Marketing Is Non-Negotiable - https://www.cardinaldigitalmarketing.com/capacity-driven-marketing-media-investment-strategy/ Optimizing for AI Search: A New Era in Healthcare Marketing - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/optimizing-for-ai-search-a-new-era-in-healthcare-marketing/ How to Build a Full-Funnel Healthcare Marketing Strategy - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-full-funnel-marketing-strategy/ Marketing + Operations: Why Total Alignment is Vital to Growth - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-operations-alignment/ | |||
| #193 - State of AI Search 2026 | 10 Feb 2026 | 00:20:24 | |
AI search is no longer experimental and it is already shaping how patients choose providers. On this episode of Ignite, Lauren Leone Cardinal's CGO is joined by Rob Sauter, Cardinal's SVP of Earned and Owned, to break down what the State of AI Search 2026 really means for healthcare marketers. He explains how platforms like ChatGPT and Google AI are influencing patient research earlier in the journey and why traditional SEO alone is no longer enough to stay visible. For growth-focused teams, this shift can be the difference between being considered or overlooked during patient research. You will learn • How AI search is changing the patient decision journey before they ever click a website • Why healthcare brands must move from keyword pages to connected authority • Where most organizations have content gaps that hurt AI visibility • How to balance SEO fundamentals with AI-focused strategy today If patient acquisition and digital visibility matter to your growth goals this year, this is a must-listen for your 2026 strategy. RELATED RESOURCES Healthcare PPC & Google Ads Marketing Trends in 2026 - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-ppc-google-ads-trends-2026/ 2026 Healthcare Marketing Trends: The New Rules Redefining Growth - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-trends-2026/ Optimizing for AI Search: A New Era in Healthcare Marketing - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/optimizing-for-ai-search-a-new-era-in-healthcare-marketing/ How a Primary Care Provider Futureproofed Their SEO in an AI-Driven Search World - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/search-content-strategy-ai-landscape/ | |||
| #192 - The Next Era of Healthcare Marketing | 03 Feb 2026 | 00:21:37 | |
Healthcare marketing is entering a new phase: one where patient journeys are more complex, measurement expectations are higher, and confidence in growth depends on more than last-click reporting. In this episode of the Ignite Healthcare Marketing Podcast, Cardinal Digital Marketing Founder, Alex Membrillo, and Power Digital CEO, Jeff Mason, unpack how patient acquisition has fundamentally changed, and why last-click attribution, single-channel thinking, and tactic-chasing are putting healthcare growth at risk. They also explain why this moment in the industry made it the right time for Cardinal to join Power Digital as its dedicated healthcare division. As patient journeys become more consumer-driven and CFO scrutiny intensifies, healthcare marketers need more than reports—they need confidence. This conversation breaks down how advanced measurement, faster creative testing, and consumer-grade data infrastructure are becoming essential to scaling patient acquisition responsibly. You'll walk away with:
If you're under pressure to prove growth, justify spend, and move beyond what's "worked before," this episode lays out what healthcare marketing needs next, and why this partnership makes that evolution possible. | |||
| #191 - Inside the Marketing Machine Powering 500+ Locations | 27 Jan 2026 | 00:40:30 | |
In this conversation, Rachelle Kuebler-Weber, Chief Marketing Officer at AEG Vision, and Allison Lancaster, Associate Vice President of Marketing at AEG Vision, break down how a 500+ location healthcare organization rebuilt marketing to directly support capacity, profitability, and patient access. They share how AEG Vision moved from fragmented brand marketing to a unified, operationally aligned growth engine. The stakes are clear. Without clean data, call visibility, and ops alignment, even strong media spend fails to deliver meaningful results. You will hear how AEG Vision laid the foundation that allows marketing to scale locally while driving enterprise value, even in a complex, multi brand environment. What you will walk away with:
If you want marketing to drive growth your organization can actually support, this is the episode to queue up next. RELATED RESOURCES Why Capacity-Driven Marketing Is Non-Negotiable - https://www.cardinaldigitalmarketing.com/capacity-driven-marketing-media-investment-strategy/ Marketing + Operations: Why Total Alignment is Vital to Growth - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-operations-alignment/ Privacy First: Marketing Technologies That Prioritize HIPAA Compliance - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/hipaa-compliant-martech/ Mastering Performance Max (PMAX) for Healthcare - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/performance-max-pmax-healthcare-guide/ | |||
| #190 - Scaling Multi-Location Healthcare Marketing the Right Way | 20 Jan 2026 | 00:19:54 | |
Scaling healthcare brands shouldn't mean sacrificing local trust, but for many growing systems, that's exactly what happens. On this episode of Ignite, Ashley Petrochenko, Cardinal's VP of Brand Marketing, sits down with Kim Craven, Director of Field Marketing at Ethos Veterinary Health, to unpack how multi-location healthcare organizations can scale sustainably without losing the local relevance patients rely on. Drawing from her work supporting 140+ specialty and emergency hospitals, Kim shares how strong marketing foundations, not shiny tactics, are what actually unlock growth at scale. The conversation breaks down why centralized data and attribution matter, how local storytelling builds confidence in moments of anxiety, and where AI fits once the basics are done right. The stakes are real. As budgets tighten and expectations rise, healthcare marketers need strategies that drive growth while protecting trust and experience. You will learn:
If scaling without breaking trust is on your roadmap, this is the episode to queue up next. RELATED RESOURCES Connect with Kim - https://www.linkedin.com/in/kimberly-craven/ Is Your Organization Actually Ready for Marketing? - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/marketing-readiness/ Marketing + Operations: Why Total Alignment is Vital to Growth - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-operations-alignment/ Why Capacity-Driven Marketing Is Non-Negotiable - https://www.cardinaldigitalmarketing.com/capacity-driven-marketing-media-investment-strategy/ Optimizing for AI Search: A New Era in Healthcare Marketing - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/optimizing-for-ai-search-a-new-era-in-healthcare-marketing/ | |||
| #189 - Healthcare Marketing Built on Real Capacity | 13 Jan 2026 | 00:24:54 | |
Most healthcare marketing breaks down when patient demand outpaces real clinical capacity. On this episode of Ignite, Ashley Petrochenko, Cardinal's VP of Brand Marketing, sits down with Joseph McLean, Director of B2C Marketing at Synergy Health Partners, to explore why patient acquisition only works when it is built around provider availability, operational reality, and access. Joseph shares how aligning marketing spend with physician schedules, clinic capacity, and patient urgency creates more predictable growth and less wasted budget. The conversation unpacks how capacity-driven marketing changes everything from bidding strategy to channel mix, and why close collaboration with operations and scheduling teams is essential for scalable patient acquisition. You will learn:
If patient acquisition feels unpredictable or inefficient, this episode will change how growth is approached. RELATED RESOURCES Connect with Joseph - https://www.linkedin.com/in/josephmaclean/ Why Capacity-Driven Marketing Is Non-Negotiable - https://www.cardinaldigitalmarketing.com/capacity-driven-marketing-media-investment-strategy/ How to Build a Full-Funnel Healthcare Marketing Strategy - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-full-funnel-marketing-strategy/ 5-Step Paid Media Strategy to Attract Your Ideal Patients - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/paid-media-patient-acquisition-guide/ Marketing + Operations: Why Total Alignment is Vital to Growth - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-operations-alignment/ | |||
| #188 - Patient Experience Is the Growth Strategy | 06 Jan 2026 | 00:24:16 | |
If growth is stalling, the problem is rarely the media plan. It is friction in the patient experience that marketing cannot fix after the fact. On this episode of Ignite, Cardinals VP of Brand Marketing Ashley Petrochenko sits down with Ben Whitaker, Director of Digital Strategies, Marketing, and Communications at UofL Health, to unpack why sustainable healthcare growth starts long before the appointment and often breaks at the digital front door. Drawing on 25 years of digital and SEO experience across industries, Ben shares how consumer behavior, not new tactics, should shape SEO, AI search, site experience, reviews, and scheduling. This conversation matters now as AI accelerates search behavior and raises the stakes for accuracy, trust, and usability across the entire patient journey. You'll learn:
If improving patient access and driving real growth are priorities for 2026, this is the episode to listen to next. RELATED RESOURCES Connect with Ben - https://www.linkedin.com/in/bentwhitaker/ What is a Patient Journey? Examples to Grow Your Practice - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/what-is-a-patient-journey-grow-your-practice/ Optimizing for AI Search: A New Era in Healthcare Marketing - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/optimizing-for-ai-search-a-new-era-in-healthcare-marketing/ How to Build a Full-Funnel Healthcare Marketing Strategy - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-full-funnel-marketing-strategy/ How a Primary Care Provider Futureproofed Their SEO in an AI-Driven Search World - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/search-content-strategy-ai-landscape/ | |||
| #187 - Building Strategic Investment Foundations | 30 Dec 2025 | 00:37:17 | |
Too many healthcare marketers allocate budgets based on guesswork or last year's spend. Cardinal's approach is different. On this episode of Ignite, Cardinal's media and analytics team break down how to build smarter investment foundations by understanding what is actually driving growth. The discussion covers how to separate paid impact from organic and other channels, align media investment with operational capacity and business goals, forecast outcomes before spend, and move beyond blended metrics using marginal economics. You'll hear honest conversation about common attribution traps, capacity constraints, and the trade-offs between efficiency and growth, along with practical frameworks for allocating budget across complex, multi-location healthcare organizations. You will learn:
RELATED RESOURCES Why Capacity-Driven Marketing Is Non-Negotiable - https://www.cardinaldigitalmarketing.com/capacity-driven-marketing-media-investment-strategy/ How to Set Smarter Healthcare Marketing Goals - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/marketing-goal-planning/ When & How to Expand Your Healthcare Media Mix - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/expanding-channel-media-mix-strategy/ Marketing + Operations: Why Total Alignment is Vital to Growth - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-operations-alignment/ | |||
| #186 - Healthcare Growth Starts With Marketing + Operations Alignment | 16 Dec 2025 | 00:24:34 | |
When patient acquisition feels unpredictable, it is usually an operations problem hiding inside a marketing problem. On this episode of Ignite, Cardinal's VP of Brand Marketing Ashley Petrochenko is joined by Stephen Harrell, Director of Marketing at StrideCare, to break down why real healthcare growth depends on tight alignment between marketing, access teams, and clinical operations. You will hear how one of Texas's largest lower extremity healthcare providers is reshaping its patient journey by connecting marketing metrics to on-the-ground operational performance. This conversation shows what today's marketers must prioritize to drive reliable, scalable growth. You will learn:
If you want marketing that consistently converts instead of guesswork, this is the episode for you. RELATED RESOURCES Connect with Steven - https://www.linkedin.com/in/steven-harrell-tx/ 2026 Healthcare Marketing Trends: The New Rules Redefining Growth - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-trends-2026/ Marketing + Operations: Why Total Alignment is Vital to Growth - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-operations-alignment/ What is a Patient Journey? Examples to Grow Your Practice - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/what-is-a-patient-journey-grow-your-practice/ Why Capacity-Driven Marketing Is Non-Negotiable - https://www.cardinaldigitalmarketing.com/capacity-driven-marketing-media-investment-strategy/ | |||
| #185 - How We Fixed Meta's Lead Problem | 09 Dec 2025 | 00:26:07 | |
Healthcare marketers write off Meta for one reason: lead quality. High volume or cheap leads don't matter when leads are unqualified, uninsured, or never convert to patients. Cardinal's paid social team cracked the code. Through systematic testing of Meta lead forms—adding SMS verification, progressive insurance qualification, and strategic engagement tactics—they transformed Meta from a brand channel into a legitimate performance driver. The result? A 78% reduction in cost per qualified lead compared to Google Ads, with quality that actually converts. In this episode, Lisa Fisher and Caro Costa walk through the exact testing framework and optimization strategies that made it work. You'll leave with a replicable playbook for your own Meta campaigns. RELATED RESOURCES 10 Ways to Succeed on Meta in 2025 - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/10-ways-to-succeed-on-meta-in-2025/ How Meta's Data Restrictions Impact Healthcare Advertising Strategies - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/meta-announces-major-changes-healthcare-advertising/ Performance Creative: The Key to Paid Media Success - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/performance-creative-the-key-to-paid-media-success/ 5-Step Paid Media Strategy to Attract Your Ideal Patients - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/paid-media-patient-acquisition-guide/ | |||
| #184 - Orthopedic Growth Starts With Urgent Care | 02 Dec 2025 | 00:16:10 | |
In this episode of Ignite, Cardinal CEO Alex Membrillo sits down with Heather Lang, Chief Marketing & Experience Officer at Twin Cities Orthopedics, for a deep dive into how TCO is innovating in patient acquisition, brand differentiation, and digital strategy. You'll gain actionable insights on aligning marketing with business outcomes, leveraging data to secure budget increases, and using consumer research and bold creative to stand out in a crowded market. If you're looking for practical ways to drive new patient growth, improve attribution, and take calculated risks in your campaigns, this conversation is packed with valuable takeaways just for you. RELATED RESOURCES Connect with Heather - https://www.linkedin.com/in/heather-lang-4126517/ How to Build a Full-Funnel Healthcare Marketing Strategy - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-full-funnel-marketing-strategy/ 5-Step Paid Media Strategy to Attract Your Ideal Patients - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/paid-media-patient-acquisition-guide/ Performance Creative: The Key to Paid Media Success - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/performance-creative-the-key-to-paid-media-success/ When & How to Expand Your Healthcare Media Mix - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/expanding-channel-media-mix-strategy/ | |||
| #183 - Why Your Healthcare Brand Needs a Multicultural Strategy | 25 Nov 2025 | 00:15:24 | |
In this episode of Ignite, Cardinal CEO Alex Membrillo talks with Diana Ochoa, Sr. Director of Multicultural Marketing at Sage Dental, exploring what it takes to authentically connect with multicultural audiences and drive real business growth. You'll learn why understanding data, cultural intelligence, and acculturation levels is essential for effective segmentation and communication, and how to move beyond simple translation to create meaningful, trust-based relationships. You'll gain actionable strategies to ensure your marketing, from ads to landing pages to community engagement, truly resonates with diverse populations—helping you stand out and succeed in today's rapidly changing healthcare landscape. RELATED RESOURCES Connect with Diana - https://www.linkedin.com/in/dianaochoa1/ How to Reach Niche Audiences with 3P Data - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/reach-niche-audiences-3p-data/ 5-Step Paid Media Strategy to Attract Your Ideal Patients - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/paid-media-patient-acquisition-guide/ How to Build a Full-Funnel Healthcare Marketing Strategy - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-full-funnel-marketing-strategy/ Performance Creative: The Key to Paid Media Success - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/performance-creative-the-key-to-paid-media-success/ | |||
| #182 - Scaling Growth Through Smarter Investment with Action Behavior Centers | 18 Nov 2025 | 00:51:46 | |
How do you scale marketing while hitting aggressive growth goals? Matt Stringer, CMO of Action Behavior Centers, joins Cardinal's Chief Strategy Officer, Rich Briddock, to share how ABC quadrupled qualified lead volume by building measurement infrastructure while moving fast—not waiting for perfection before launching. Learn how they expanded into new channels, navigate the quality vs. quantity dance, and communicate strategic risk to executives. From incrementality testing to revenue-proxied metrics, discover the practical framework ABC used to test new channels like Meta, while maintaining guardrails that allow fast failure without burning budget or trust. RELATED RESOURCES 5-Step Paid Media Strategy to Attract Your Ideal Patients - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/paid-media-patient-acquisition-guide/ When & How to Expand Your Healthcare Media Mix - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/expanding-channel-media-mix-strategy/ RevRx™: Unlocking the Power of Media Mix Modeling - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/media-mix-modeling-revrx/ Marketing + Operations: Why Total Alignment is Vital to Growth - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-operations-alignment/ | |||
| #181 - Urgency to Get Currency: The Patient Conversion Formula | 11 Nov 2025 | 00:14:11 | |
In this episode of Ignite, Cardinal CEO Alex Membrillo chats with Jessica Walker, Founder & CEO of Care Sherpa, about strategies for healthcare marketers who want to maximize the ROI of their patient acquisition efforts. You'll learn how to identify and fix the biggest gaps in lead management—like missed calls, lack of follow-up, and insufficient nurturing—that are costing your organization revenue. By tuning in, you'll gain actionable strategies to improve conversion rates, leverage both technology and human support, and ensure your marketing dollars translate into real patient growth. RELATED RESOURCES Connect with Jessica - https://www.linkedin.com/in/walkerjessica/ 5-Step Paid Media Strategy to Attract Your Ideal Patient - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/paid-media-patient-acquisition-guide/ How to Build a Full-Funnel Healthcare Marketing Strategy - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-full-funnel-marketing-strategy/ What is a Patient Journey? Examples to Grow Your Practice - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/what-is-a-patient-journey-grow-your-practice/ Is Your Organization Actually Ready for Marketing? - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/marketing-readiness/ | |||
| #180 - Building a Trusted Healthcare Brand in the Age of AI Search | 04 Nov 2025 | 00:18:44 | |
In this episode of Ignite, Cardinal CEO Alex Membrillo sits down with Dane Titsworth, Manager of SEO & Digital Content at Ardent Health Services, for a must-listen conversation for healthcare marketers navigating the rapidly changing landscape of SEO and AI. You'll learn why accuracy, trust, and brand reputation are more important than ever, and how connecting with local teams and providers ensures your content truly reflects your services. By tuning in, you'll gain practical strategies to build a cohesive, authoritative digital presence that stands out in both traditional search and AI-driven recommendations—helping you educate patients, earn their trust, and drive real results in your market. RELATED RESOURCES Connect with Dane - https://www.linkedin.com/in/dane-t-b021a0b8/ Optimizing for AI Search: A New Era in Healthcare Marketing - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/optimizing-for-ai-search-a-new-era-in-healthcare-marketing/ How a Primary Care Provider Futureproofed Their SEO in an AI-Driven Search World - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/search-content-strategy-ai-landscape/ Privacy First: Marketing Technologies That Prioritize HIPAA Compliance - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/hipaa-compliant-martech/ Marketing + Operations: Why Total Alignment is Vital to Growth - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-operations-alignment/ | |||
| #179 - How to Market Oncology Without Scaring Patients Away | 14 Oct 2025 | 00:24:51 | |
In this episode of Ignite, Cardinal CEO Alex Membrillo sits down with Mindy Grantham, Director of Marketing at Mayo Clinic, to unpack the challenges and opportunities in oncology marketing—from demand generation and clinical trial accrual to leveraging AI, optimizing your website for both education and conversion, and building trust through community engagement and reputation management. You'll walk away with practical strategies for reaching patients at every stage of their journey, aligning marketing with operational capacity, and using digital tools to drive real results in a high-stakes, emotionally charged field. If you want to elevate your impact and stay ahead in the rapidly evolving world of healthcare marketing, this conversation is a must-listen. RELATED RESOURCES Connect with Mindy - https://www.linkedin.com/in/mindy-grantham/ Optimizing for AI Search: A New Era in Healthcare Marketing - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/optimizing-for-ai-search-a-new-era-in-healthcare-marketing/ What is a Patient Journey? Examples to Grow Your Practice - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/what-is-a-patient-journey-grow-your-practice/ Why Capacity-Driven Marketing Is Non-Negotiable - https://www.cardinaldigitalmarketing.com/capacity-driven-marketing-media-investment-strategy/ 5-Step Paid Media Strategy to Attract Your Ideal Patients - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/paid-media-patient-acquisition-guide/ | |||
| #178 - Inside Scaling Up 2025 and Healthcare Marketing's Next Chapter | 07 Oct 2025 | 00:11:34 | |
This episode of Ignite is your inside look at the upcoming Scaling Up Healthcare Performance Marketing Summit, designed specifically for healthcare marketers like you who want to drive real patient acquisition and stay ahead of industry trends. Hosted by Cardinal CEO Alex Membrillo and Cardinal CGO Lauren Leone, you'll hear about the event's top-tier speakers, actionable case studies, and focused tracks on AI, measurement, and performance marketing, all aimed at giving you practical strategies you can implement right away. Plus, you'll discover new networking opportunities, awards for marketing excellence, and ways to connect with peers facing the same challenges, ensuring you leave with both inspiration and tangible value for your organization. RELATED RESOURCES Optimizing for AI Search: A New Era in Healthcare Marketing - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/optimizing-for-ai-search-a-new-era-in-healthcare-marketing/ Why Capacity-Driven Marketing Is Non-Negotiable - https://www.cardinaldigitalmarketing.com/capacity-driven-marketing-media-investment-strategy/ How to Build a Full-Funnel Healthcare Marketing Strategy - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-full-funnel-marketing-strategy/ How to Set Smarter Healthcare Marketing Goals - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/marketing-goal-planning/
Get your free ticket to Scaling Up 2025: https://www.cardinaldigitalmarketing.com/scalingup-healthcare-performance-marketing-summit/ | |||
| #177 - Performance vs. Brand: Why Healthcare Marketers Need Both to Win | 30 Sep 2025 | 00:18:30 | |
Healthcare marketers are under constant pressure to deliver immediate patient volume. But when performance campaigns take center stage at the expense of brand marketing, the long-term health of the organization suffers. In this episode of Ignite, Lauren Leone sits down with Cardinal's Katie Gray, Senior Account Director, to explore how performance and brand can work together—not against each other. They identify common mistakes healthcare organizations make when overemphasizing performance and outline strategies to build trust, drive volume, and support sustainable growth. Whether you're a CMO balancing pressure from the board or a marketer trying to prove ROI, this conversation will help you rethink how brand marketing fuels performance over time. RELATED RESOURCES How to Build a Full-Funnel Healthcare Marketing Strategy - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-full-funnel-marketing-strategy/ Why Capacity-Driven Marketing Is Non-Negotiable - https://www.cardinaldigitalmarketing.com/capacity-driven-marketing-media-investment-strategy/ Performance Creative: The Key to Paid Media Success - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/performance-creative-the-key-to-paid-media-success/ How to Set Smarter Healthcare Marketing Goals - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/marketing-goal-planning/ | |||
| #176 - Why Healthcare Marketing is Stuck in the Past (And How to Catch Up) | 23 Sep 2025 | 00:19:07 | |
In this episode of Ignite, Cardinal CEO Alex Membrillo sits down with Kent Mora, a marketing expert, to explore how healthcare marketers can break through the barriers of HIPAA and outdated mindsets to build truly measurable, ROI-driven marketing programs. You'll hear firsthand how applying proven direct-to-consumer strategies, focusing on demand capture, and embracing both digital and traditional channels can transform patient acquisition—even in highly regulated environments. If you're ready to move past fear, leverage technology, and finally prove the value of your marketing, this conversation will give you the practical insights to take your results to the next level. RELATED RESOURCES Connect with Kent - https://www.linkedin.com/in/kentmora/ Privacy First: Marketing Technologies That Prioritize HIPAA Compliance - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/hipaa-compliant-martech/ 5-Step Paid Media Strategy to Attract Your Ideal Patients - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/paid-media-patient-acquisition-guide/ How to Build a Full-Funnel Healthcare Marketing Strategy - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-full-funnel-marketing-strategy/ RevRx™: Unlocking the Power of Media Mix Modelingy - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/media-mix-modeling-revrx/ | |||