In this episode, Cardinal’s CSO, Rich Briddock and CGO, Lauren Leone, dive into Meta’s recent advertising changes that significantly impact healthcare providers, exploring the new restrictions to data sharing via CAPI and its impact on optimization and audience creation. Our hosts will unpack what these updates mean, their implications for marketers and actionable steps to adapt.

RELATED RESOURCES

Meta Announces Major Changes to Healthcare Advertising - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/meta-announces-major-changes-healthcare-advertising/ 

How to Build a Full-Funnel Healthcare Marketing Strategy - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-full-funnel-marketing-strategy/ 

Healthcare Marketing Trends in 2025: Marketers Doing More - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-trends-2025/

This week, Cardinal CEO, Alex Membrillo, and Hasan Ramusevic, CEO of Hasan + Shumaker explore the intricacies of selecting the right agency for healthcare marketers, highlighting the importance of thorough research and recognizing the unique value specialist healthcare agencies provide. Learn how these healthcare specific marketing agencies offer a deeper understanding of industry regulations and patient acquisition strategies, ultimately boosting your marketing efforts. If you're looking to improve your selection process and build stronger, more collaborative relationships with your marketing agency, this conversation will give you the insights and strategies to make more informed decisions that drive long-term success.

RELATED RESOURCES

Connect with Hasan - https://www.linkedin.com/in/hasan-ramusevic/ 

How Our Agency Maintains Exclusivity in Competitive Healthcare Markets - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/maintaining-exclusivity-in-competitive-healthcare-markets/ 

How to Create an RFP That Finds You the Ideal Marketing Agency - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/how-to-create-an-rfp-that-finds-you-the-ideal-marketing-agency/ 

Is Your Digital Marketing Agency Underperforming? 5 Things to Look At -  https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/evaluating-digital-marketing-agency-performance/ 

In this must-listen episode of Ignite, Cardinal’s CEO, Alex Membrillo, and Sentari Minor, Chief of Staff and Head of Investor Relations, dive deep into the art of standing out in healthcare marketing. Discover how evolvedMD is shaking up the industry by using bold storytelling and thought leadership to integrate behavioral health into primary care. You’ll walk away inspired to challenge the status quo and equipped with strategies to create compelling content that truly resonates with your audience and sets you apart in the B2B landscape.

RELATED RESOURCES

Connect with Sentari - https://www.linkedin.com/in/sentariminor/ 

Mastering Brand Identity in Healthcare: How to Stand Out in a Competitive Market  - https://www.cardinaldigitalmarketing.com/healthcare-resources/podcast/master-healthcare-brand-identity-stand-out-in-competitive-markets-craig-kartchner-honorhealth/ 

Marketing Value-based Care and Improving Patient Health Outcomes - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/marketing-improving-patient-outcomes/

Tune-in to Ignite as Cardinal’s CEO, Alex Membrilo, and industry expert, Seth Goldberg, explore how educating consumers, telling compelling brand stories, and leveraging influencers can build trust and differentiate your healthcare brand in a competitive market. You'll gain valuable insights on how to effectively integrate brand building with performance marketing to create a powerful and comprehensive strategy. This episode will help you align your marketing efforts with business goals, track the right metrics, and ultimately drive meaningful growth for your healthcare brand.

RELATED RESOURCES

Connect with Seth - https://www.linkedin.com/in/seth-m-goldberg/ 

How to Build a Full-Funnel Healthcare Marketing Strategy  - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-full-funnel-marketing-strategy/ 

The Secrets to Building a Successful Healthcare Brand - https://www.cardinaldigitalmarketing.com/healthcare-resources/podcast/secrets-successful-healthcare-brands-kelly-meigs/ 

Empowering Patients through Education: The Key to Successful Healthcare Marketing -  https://www.cardinaldigitalmarketing.com/healthcare-resources/podcast/empowering-patients-through-education-with-theresa-porcaro/

Cardinal’s Chief Strategy Officer, Rich Briddock is joined by VP of Sales at Definitive Healthcare, Mike Julian to explore how advanced data solutions can transform your healthcare marketing strategies into powerful revenue-generating engines. You'll learn how to target the right patient populations, optimize your marketing spend, and confidently justify your strategies to stakeholders. This episode is packed with insights to help you navigate market dynamics and enhance your campaign effectiveness for better returns and improved patient care.

RELATED RESOURCES

Reporting Digital Marketing Performance to the C-Suite - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/marketing-reporting-executive-board/ 

Privacy First: Marketing Technologies That Prioritize HIPAA Compliance - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/hipaa-compliant-martech/ 

Patient-Centric Marketing: How to Define and Reach Your Ideal Audience -  https://www.cardinaldigitalmarketing.com/healthcare-resources/podcast/patient-centric-marketing-define-reach-audience/ 

This week on Ignite, HonorHealth’s Chief Marketing and Customer Engagement Officer, Craig Kartchner joins Cardinal's CEO, Alex Membrillo to dissect the evolving landscape of healthcare marketing and the shift to viewing patients as consumers. Learn how focusing on customer experience can help you discover strategies to differentiate your brand, boost patient engagement, and stay competitive in the market.

RELATED RESOURCES

Full-Funnel Healthcare Marketing: How to Engage Patients at Every Step of Their Journey - https://www.cardinaldigitalmarketing.com/healthcare-resources/podcast/full-funnel-marketing-engage-patients-throughout-journey/ 

6 Strategies to Improve Patient Retention - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/6-strategies-improve-patient-retention/ 

Marketing + Operations: Why Total Alignment is Vital to Growth -  https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-operations-alignment/ 

The Secret to Patient Retention: How to Engage and Reactivate Your Patients -

https://www.cardinaldigitalmarketing.com/healthcare-resources/podcast/the-secret-to-patient-retention/

Strap in for an exciting episode of Ignite featuring Cardinal's CEO, Alex Membrillo and President and Co-Founder of Red Spot Interactive, Jason Tuschman. Discover how leveraging advanced attribution and recall systems, can improve patient retention and ultimately increase your market share and profitability. You'll gain insights on integrating marketing data with patient outcomes to make objective business decisions, ensuring every advertising dollar is maximized.

RELATED RESOURCES

2024 Healthcare Marketing Trends Forecast: Balancing Compliance and Performance - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-trends-2024/ 

Privacy First: Marketing Technologies That Prioritize HIPAA Compliance - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/hipaa-compliant-martech/ 

What is a Patient Journey? Examples to Grow Your Practice -  https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/what-is-a-patient-journey-grow-your-practice/ 

The Secret to Patient Retention: How to Engage and Reactivate Your Patients -

https://www.cardinaldigitalmarketing.com/healthcare-resources/podcast/the-secret-to-patient-retention/

In this episode, Cardinal’s Chief Growth Officer, Lauren Leone and VP of Paid Media, Evan Ilgenfritz, dive back into Local Service Ads (LSAs) to share valuable insights after months of testing across various healthcare verticals. You'll learn about the unique challenges and benefits of LSAs, including how they can drive more qualified leads, how they have evolved, and how to maximize their effectiveness. Tune in to discover actionable strategies to enhance your local advertising efforts and stay ahead in the healthcare marketing game.

RELATED RESOURCES

Healthcare Local Services Ads: Everything You Need to Know About LSAs - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-google-local-services-ads-lsas-guide/ 

Dominate the SERP: How LSAs Are Transforming Healthcare Marketing - https://www.cardinaldigitalmarketing.com/healthcare-resources/podcast/how-lsas-are-transforming-healthcare-marketing/ 

Why You Need HIPAA-Complaint Call Tracking at Your Healthcare Organization - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/why-you-need-hipaa-compliant-call-tracking-at-your-healthcare-organization/ 

In this episode, Cardinal's Chief Strategy Officer, Rich Briddock, is joined by DJ Johnson, a Solutions Consultant at Heap to discuss how healthcare marketers can navigate the challenges of privacy-first analytics and the transition from Google Analytics to Heap. Learn why Heap is more than just a GA4 replacement, the importance of end-to-end marketing attribution, and best practices for adopting new tech and managing change.

RELATED RESOURCES

Privacy First: Marketing Technologies That Prioritize HIPAA Compliance - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/hipaa-compliant-martech/ 

ROI Tracking Demystified: How to Measure Performance in a HIPAA World - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/hipaa-marketing-roi-measurement-tracking/ 

HHS Approves Tools Like Freshpaint In Latest Guidance Update - https://www.freshpaint.io/blog/hhs-approves-tools-like-freshpaint?utm_source=cardinal_digital&utm_medium=podcast&utm_campaign=hhs_update_2024 

Decoding the HHS Bulletin: Navigating HIPAA Compliance in Healthcare Marketing with Ray Mina of Freshpaint - https://www.cardinaldigitalmarketing.

In this episode of the Ignite, Cardinal’s Chief Growth Officer, Lauren Leone and Director of Applied Analytics, Alex Kemp, dive into the practical applications of AI in healthcare marketing! You’ll discover how tools like call tracking and lead scoring can streamline your daily marketing tasks. Our hosts also emphasize the importance of context in AI outputs, demonstrating how detailed information about your brand can enhance the quality of AI-generated content. This episode will equip you with advanced AI strategies for user research and predictive analysis, helping you make data-driven decisions and optimize your marketing efforts.

RELATED RESOURCES

Beyond Efficiency: AI’s Role in Maximizing Marketing Performance -  https://www.cardinaldigitalmarketing.com/healthcare-resources/webinars/ai-maximizing-marketing-performance/ 

Harnessing the Power of AI Marketing for Healthcare - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/harnessing-ai-marketing-for-healthcare/ 

Why You Need HIPAA-Complaint Call Tracking at Your Healthcare Organization - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/why-you-need-hipaa-compliant-call-tracking-at-your-healthcare-organization/ 

In this episode, Lindsey Kratzer, Partner at Spark Health Advisors, joins Cardinal’s Chief Growth Officer, Lauren Leone, for a conversation about the unique challenges faced by digital health and clinic-based organizations in reaching both B2B and consumer markets. You’ll gain insights into developing and implementing successful “land and expand” strategies, with real-world examples from Spark Health Advisors. This episode is packed with actionable advice on building robust pipelines, crafting targeted messaging, and driving engagement to ultimately deliver better outcomes for your healthcare marketing efforts.

RELATED RESOURCES

Building a Foundation for Better ROI Measurement - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/building-a-foundation-for-better-roi-measurement/ 

How to Use Marketing Personalization While Protecting Patient Privacy - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/marketing-personalization-protecting-patient-privacy/ 

Marketing’s Role at Each Step of the Patient Experience - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/marketings-role-at-each-step-of-the-patient-experience

Monu Kalsi, Head of Marketing at Millennium Physician Group joins Cardinal’s CEO, Alex Membrillo, to share valuable insights on how to align your marketing strategies with organizational goals through the AAA Framework—accountability, agility, and alignment—while focusing on the full customer journey and impact on top-line revenue. Tune-in to learn strategies for driving measurable growth, collaborating cross-functionally, and enhancing patient and community care, all while meeting the economic challenges of today.

RELATED RESOURCES

Connect with Monu  - https://www.linkedin.com/in/kalsi/ 

How to Build a Full-Funnel Healthcare Marketing Strategy - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-full-funnel-marketing-strategy/ 

ROI Tracking Demystified: How to Measure Performance in a HIPAA World -  https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/hipaa-marketing-roi-measurement-tracking/

This week on Ignite, you'll hear expert insights from Cardinal’s CEO, Alex Membrillo and Market Director, Marketing and Communications at CHI St. Vincent, Bonnie Ward. Discover innovative strategies for healthcare marketing, including patient podcasts and the use of online health quizzes to drive patient engagement and track results. This episode is packed with actionable tips that can help you maximize your marketing budget and achieve measurable outcomes.

RELATED RESOURCES

Full-Funnel Healthcare Marketing: How to Engage Patients at Every Step of Their Journey -  https://www.cardinaldigitalmarketing.com/healthcare-resources/podcast/full-funnel-marketing-engage-patients-throughout-journey/ 

7 Ways Digital Marketing Can Improve The Patient Experience - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/7-ways-digital-marketing-improve-patient-experience/ 

2024 Hospital & Health System Marketing Trends - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/hipaa-compliant-martech/ 

Patient-Centric Marketing: How to Define and Reach Your Ideal Audience -  https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/hospital-health-system-marketing-trends-2024/ 

In this insightful episode of Ignite, Cardinal’s CEO, Alex Membrillo and Director of Marketing Strategy at HCA Healthcare, Andrew Henderson explore the critical role of patient experience in healthcare marketing. The discussion also covers strategies for tracking campaign success, engaging and retaining nurses,  navigating compliance challenges, and understanding the nonlinear patient journey. Overall, this episode provides valuable strategies to help healthcare marketers enhance patient care, optimize their efforts, and navigate the complexities of the modern healthcare landscape effectively.

RELATED RESOURCES

What is a Patient Journey? Examples to Grow Your Practice -  https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/what-is-a-patient-journey-grow-your-practice/ 

2024 Healthcare Marketing Trends Forecast: Balancing Compliance and Performance - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-trends-2024/ 

Privacy First: Marketing Technologies That Prioritize HIPAA Compliance - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/hipaa-compliant-martech/ 

Patient-Centric Marketing: How to Define and Reach Your Ideal Audience -  https://www.cardinaldigitalmarketing.com/healthcare-resources/podcast/patient-centric-marketing-define-reach-audience/ 

In this episode of the Ignite, Cardinal’s Chief Growth Officer, Lauren Leone and Director of Applied Analytics, Alex Kemp explore the intricacies of Google's Performance Max (PMAX) advertising platform. Our hosts discuss the initial challenges marketers faced, best practices for testing new media placements, and how PMAX has evolved over the past year. You’ll also hear actionable advice on how to leverage PMAX as a stepping stone towards full-funnel advertising, ensuring your campaigns are audience-focused and not just keyword-driven. Don’t miss this opportunity to elevate your digital marketing strategy! 

RELATED RESOURCES

How to Build a Full-Funnel Healthcare Marketing Strategy in 2024 -  https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-full-funnel-marketing-strategy/ 

Enhancing Lead Quality in Healthcare: A 5-Step Process - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/improve-healthcare-lead-quality/ 

How Can Marketing Be Patient-Centric? - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/how-can-marketing-be-patient-centric/

Cardinal’s CEO, Alex Membrillo and Director of Marketing for Home Health and Hospice at Medical Services of America, Alysha Wilkins-Smith, come together for a discussion about the importance of patient-centered care and the power of personal connections. You'll gain insights into leveraging both digital and face-to-face tactics to tell compelling patient success stories, and understand the competitive landscape between non-profit and for-profit healthcare services. Tune in to learn how to navigate these challenges and make a meaningful impact in connecting patients with the care they need

RELATED RESOURCES

Converting Leads to Loyal Patients: Strategies for Patient-Centric Healthcare Marketing with Cailean Contini - https://www.cardinaldigitalmarketing.com/healthcare-resources/podcast/convert-leads-patients-patient-centric-marketing-with-cailean-contini/ 

How Can Marketing Be Patient-Centric? - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/how-can-marketing-be-patient-centric/ 

Healthcare Social Media Advertising Trends in 2024 - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-social-media-advertising-facebook-trends-2024/

Marketing Value-based Care and Improving Patient Health Outcomes - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/marketing-improving-patient-outcomes/

Dive into the dynamic world of healthcare marketing with our host and Cardinal’s CEO, Alex Membrillo, and special guest Kelly Meigs, Vice President of Marketing Strategy and Planning at Tanner Health System. Discover the secrets of building a robust marketing team, harnessing CRM for targeted outreach, and using video and PR to elevate service line brands. Learn how to stand out with unique selling propositions and tailor communications to diverse demographics. Tune in for innovative brand building strategies for your healthcare group!

RELATED RESOURCES

5 Video Marketing Trends for Healthcare in 2024 - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/5-video-marketing-trends-for-healthcare-in-2024/ 

How to Define Your USP and Improve Your Healthcare Marketing - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/define-usp-improve-healthcare-marketing/ 

Marketing + Operations: Why Total Alignment is Vital to Growth - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-operations-alignment/ 

This week’s episode of Ignite is a goldmine as Lacie Randall, Director of Marketing, Pediatric Dentistry at Specialty Dental Brands joins our host and Cardinal’s CEO, Alex Membrillo. You'll learn the importance of educational content to preempt patient questions, the shift towards authenticity and personalization in dental marketing, and the significance of reputation management. Dive into strategies that resonate with a modern audience, including leveraging real patient testimonials and imperfect, relatable content. Tune in to hear insights that will empower you to enhance patient experience and engagement, ultimately driving better results for your dental brand!

RELATED RESOURCES

DSO & Dental Marketing Strategies: Tips & Ideas to Boost Patient Acquisition - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/dso-dental-marketing-strategies-tips-ideas-patient-acquisition/ 

Digital Reputation Management Strategy for Dental Groups - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/digital-reputation-management-strategy-for-dental-practices/ 

How a Better Digital Experience Can Help Grow Your DSO Patient Pipeline - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/digital-experience-help-grow-dso-patient-pipeline/ 

This week on Ignite, Cardinal’s CEO, Alex Membrillo, is joined by Ibrahim Albaba, Analytics Manager at CLS Health. The two explore the intersection of healthcare services and marketing analytics and share their insights on marketing operations (MOps) alignment and the significance of seamless patient experiences. The episode touches on the use of EMR data in healthcare analytics, the impact of technology on patient acquisition strategies, and more! 

RELATED RESOURCES

Marketing + Operations: Why Total Alignment is Vital to Growth - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-operations-alignment/

Healthcare Marketing Analytics: How to Track Growth - https://www.cardinaldigitalmarketing.com/healthcare-resources/podcast/healthcare-marketing-analytics-tracking-growth/ 

Healthcare Social Media Advertising Trends in 2024 - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-social-media-advertising-facebook-trends-2024/ 

This week on Ignite, Chief Growth Officer at the Smilist, Melanie Basile joins Cardinal CEO, Alex Membrillo, for an insightful discussion that explores the cutting-edge marketing strategies and technological innovations within the dental industry. Discover AI's potential to transform healthcare marketing by offering invaluable insights into patient preferences and bolstering the capabilities of marketing teams. Tune in to gain fresh perspectives and stay ahead of the curve in the dynamic world of dental marketing.

RELATED RESOURCES

DSO & Dental Marketing Strategies: Tips & Ideas to Boost Patient Acquisition - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/dso-dental-marketing-strategies-tips-ideas-patient-acquisition/ 

How DSOs Can Alleviate Staffing Shortages by Leveraging Marketing Technology - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/alleviate-dso-staffing-shortages-marketing-technology/ 

Read The Smilist Case Study - https://www.cardinaldigitalmarketing.com/case-study/dso-digital-marketing-ppc-analytics/ 

Join us on Ignite for an insightful discussion about the world dermatology dermatology marketing. our hosts, Cardinal's CEO, Alex Membrillo, and VP of Marketing at Sanova Dermatology, Maite Uribe-Echevarria, discuss the importance of marketing and operations (MOps) alignment, HIPAA compliance, the challenges of prioritizing marketing strategies, and more! 

RELATED RESOURCES

Marketing + Operations: Why Total Alignment is Vital to Growth - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-operations-alignment/ 

Dermatology Marketing Guide: Strategies to Help You Grow - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/digital-marketing-strategies-tips-ideas-dermatology/ 

Privacy First: Marketing Technologies That Prioritize HIPAA Compliance - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/hipaa-compliant-martech/

Discover how AI and word-of-mouth are revolutionizing healthcare marketing in our latest Ignite podcast. Learn from Cardinal’s CEO, Alex Membrillo, and industry expert, Cailean Contini, about leveraging AI for brainstorming and idea generation, while understanding the critical role of patient experience in converting leads to loyal patients. Dive into the importance of personal stories, strategic upselling, and the power of nano influencers in social media marketing. Tune in for tactical and impactful healthcare marketing strategies that prioritize patients from clicks to care. 

RELATED RESOURCES

How to Build a Full-Funnel Healthcare Marketing Strategy in 2024 - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-full-funnel-marketing-strategy/ 

AI in Action: How ChatGPT and Bard are Changing Healthcare SEO  - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/how-chatgpt-and-bard-are-changing-healthcare-seo/ 

Healthcare Social Media Advertising Trends in 2024 - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-social-media-advertising-facebook-trends-2024/ 

7 Ways Digital Marketing Can Improve The Patient Experience - 

https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/7-ways-digital-marketing-improve-patient-experience/ 

As 2024 comes to a close, now is the time to start planning for success in 2025. Cardinal’s Chief Growth Officer, Lauren Leone and Director of Paid Media, Evan Ilgenfritz, dive into the strategic importance of road mapping for healthcare marketers, emphasizing how it can align digital marketing efforts with overarching business goals. Our hosts share how to set clear goals, build a roadmap that keeps your strategy on track, and test new ideas the smart way. Tune in to learn how to align marketing with business priorities, measure what matters, and adapt to changes for better results.

RELATED RESOURCES

How to Build a Full-Funnel Healthcare Marketing Strategy - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-full-funnel-marketing-strategy/ 

Healthcare Marketing Trends in 2025: Marketers Doing More -  https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-trends-2025/ 

Balancing Volume & CPA Priorities: The Dangers of Focusing on One Goal - https://www.cardinaldigitalmarketing.com/healthcare-resources/podcast/balancing-volume-and-cpa-priorities/

Stay ahead of the game with insights on Google's March 2024 core update. Our hosts, Cardinal’s Chief Growth Officer, Lauren Leone and VP Earned and Owned Media, Rob Sauter, dive into the spam targeting update and explore its impact on healthcare marketing. In this episode, you’ll get tactical advice on content evaluation and learn how leading teams are adapting, prioritizing quality over shortcuts. Join the conversation on Google's mission to elevate user experience through quality-driven search results.

RELATED RESOURCES

2024 Healthcare SEO Insights: 7 Trends to Watch - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/seo-trends-2024/ 

7 Easy Healthcare SEO Optimizations to Improve Your Rankings - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/easy-healthcare-seo-optimizations-improve-rankings/ 

Healthcare SEO Guide + Fundamentals for Growth - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/seo-guide-fundamentals-for-growth/ 

Discover how to navigate HIPAA compliance in digital marketing with our latest podcast featuring expert insights from Cardinal’s Chief Strategy Officer, Rich Briddock and VP of Marketing at Freshpaint, Ray Mina. Learn about leveraging HIPAA-compliant MarTech, the impact of the recent HHS bulletin update on healthcare marketing, and strategic opportunities for using first-party data while maintaining privacy. Stay ahead in healthcare marketing without risking HIPAA violations.

RELATED RESOURCES

Privacy First: Marketing Technologies That Prioritize HIPAA Compliance - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/hipaa-compliant-martech/ 

Why It’s So Hard To Get High-Quality Leads in a HIPAA World - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/why-its-hard-to-get-high-quality-leads-in-a-hipaa-world/ 

ROI Tracking Demystified: How to Measure Performance in a HIPAA World - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/hipaa-marketing-roi-measurement-tracking/ 

HHS Approves Tools Like Freshpaint In Latest Guidance Update - https://www.freshpaint.io/blog/hhs-approves-tools-like-freshpaint?utm_source=cardinal_digital&utm_medium=podcast&utm_campaign=hhs_update_2024 

Discover how Invoca's AI-driven call tracking revolutionizes healthcare marketing with Cardinal CEO, Alex Membrillo and Director of Account Management at Invoca, Lyndey Brock! Invoca integrates with EHRs, CRMs, and analytics platforms, ensuring HIPAA compliance and efficient patient experiences. Check out this episode of Ignite to learn how to drive business forward with targeted data, and maximize healthcare lead value with Invoca's AI-driven insights.

RELATED RESOURCES

Privacy First: Marketing Technologies That Prioritize HIPAA Compliance - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/hipaa-compliant-martech/ 

Why You Need HIPAA-Complaint Call Tracking at Your Healthcare Organization - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/why-you-need-hipaa-compliant-call-tracking-at-your-healthcare-organization/ 

ROI Tracking Demystified: How to Measure Performance in a HIPAA World - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/hipaa-marketing-roi-measurement-tracking/

This week on Ignite, Cardinal’s CEO, Alex Membrillo and industry expert, Jacob DeMorris, explore how to enhance your dental practice's marketing and patient care. Our hosts dive into the importance of operational impact, patient satisfaction follow-ups, and leveraging both digital and traditional marketing tactics. Tune-in to gain actionable strategies to attract and retain patients, improve care, and grow your dental business. 

RELATED RESOURCES

DSO & Dental Marketing Strategies: Tips & Ideas to Boost Patient Acquisition - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/dso-dental-marketing-strategies-tips-ideas-patient-acquisition/ 

Why Marketing Ops Should be a Top Priority for DSOs - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/dso-marketing-operations/ 

DSO Marketing: Branded House vs. House of Brands - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/dso-marketing-branded-house-vs-house-of-brands/

Join Cardinal’s Chief Growth Officer, Lauren Leone and Creative Director, Heather Richardson as they explore the role of video content in engaging healthcare consumers across different funnel stages. Tune in to discover the nuances of creating impactful video content, from choosing the right creative elements and platforms like TikTok and Facebook, to leveraging storytelling for maximum connection with healthcare consumers. 

RELATED RESOURCES

5 Video Marketing Trends for Healthcare in 2024 - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/5-video-marketing-trends-for-healthcare-in-2024/ 

How Healthcare Marketers Can Make Better Use of Video - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/how-healthcare-marketers-can-make-better-use-of-video/ 

How Healthcare Marketers Should Use TikTok - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-tiktok/ 

Healthcare Social Media Advertising Trends in 2024 - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-social-media-advertising-facebook-trends-2024/ 

Dive into the dynamic world of dermatology marketing with our latest episode of Ignite, featuring Steve Estévez, VP Marketing at DermCare Management! Steve joins Cardinal CEO, Alex Membrillo, to share his insights on leveraging marketing wins to solidify brand identity, the impact of COVID on search marketing strategies, and the importance of a robust online presence. The two also explore the challenges and opportunities in content creation, the role of social media as a key distribution channel, and the necessity of understanding the business side of marketing. Steve's expertise in the dermatology space shines as he discusses the intricate balance between general and cosmetic dermatology, and how it's captivating the attention of private equity groups and marketers alike. Tune in to Ignite for an enlightening conversation that will leave you with actionable insights and a fresh perspective on the future of dermatology marketing in 2024 and beyond!

RELATED RESOURCES

Dermatology Marketing Guide: Strategies to Help You Grow - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/digital-marketing-strategies-tips-ideas-dermatology/ 

Healthcare Social Media Advertising Trends in 2024 - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-social-media-advertising-facebook-trends-2024/ 

MSO Brand Management: One House vs. House of Brands? - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-strategies-branded-house-vs-house-of-brands/ 

Marketing + Operations: Why Total Alignment is Vital to Growth - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-operations-alignment/ 

Explore the evolving landscape of SEO for healthcare organizations in the digital age on this episode of Ignite! Our hosts, CEO, Alex Membrillo, and VP of Earned and Owned Media, Rob Sauter share actionable strategies for enhancing the digital patient experience and ensuring privacy. Uncover the collaborative power of paid and earned media to boost reach, visibility, and reduce acquisition costs. Stay ahead in 2024 by integrating SEO into your marketing mix for sustainable growth.

RELATED RESOURCES

2024 Healthcare SEO Insights: 7 Trends to Watch - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/seo-trends-2024/ 

Healthcare SEO Guide + Fundamentals for Growth  - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/seo-guide-fundamentals-for-growth/ 

SEO Ranking Factor – How Thin Content Hurts Site Ranking and the Patient Experience  - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/seo-ranking-factor-thin-content/ 

Driving Growth with Better Patient Experiences - https://www.cardinaldigitalmarketing.com/healthcare-resources/webinars/patient-experience/ 

Join Cardinal’s CEO, Alex Membrillo, and Director of Digital Marketing at Odyssey Behavioral Healthcare, Joe Crosby, for an enlightening episode of Ignite that unveils the innovative strategies driving Odyssey's success across 9 states.  Whether through localized SEO initiatives or nationwide residential care campaigns, Odyssey's digital approach is crafted to shepherd individuals through their distinct paths to healing. Join us to uncover how Odyssey is reshaping healthcare marketing, ensuring accessible support for those in need.

RELATED RESOURCES

Top Marketing Strategies & Guide for Mental Health Services - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/digital-marketing-strategies-tips-ideas-behavioral-and-mental-health-services/ 

Deep Dive into Behavioral Health Marketing: A Look At Industry Trends and Strategies Part 1  - https://www.cardinaldigitalmarketing.com/healthcare-resources/podcast/behavioral-health-marketing-trends-strategies-part-1/ 

Deep Dive into Behavioral Health Marketing: A Look At Industry Trends and Strategies Part 2 - https://www.cardinaldigitalmarketing.com/healthcare-resources/podcast/behavioral-health-marketing-trends-strategies-part-2/ 

Privacy First: Marketing Technologies That Prioritize HIPAA Compliance - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/hipaa-compliant-martech/ 

Join us this week on Ignite to explore how healthcare marketers tackle the challenge of lead attribution and marketing ROI within HIPAA constraints. Our hosts, CEO, Alex Membrillo and Chief Strategy Officer, Rich Briddock discuss how to build a compliant technology stack using tools like call tracking and analytics. They also explore how such a stack enhances lead quality, compliance, patient insights, and revenue growth, ensuring alignment with legal and ethical boundaries. So tune in as our hosts reveal the secrets to building a robust, HIPAA-compliant martech stack that not only protects you from legal woes but also streamlines your operations and maximizes your marketing efforts.

RELATED RESOURCES

Privacy First: Marketing Technologies That Prioritize HIPAA Compliance - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/hipaa-compliant-martech/ 

2024 Healthcare Marketing Trends Forecast: Balancing Compliance and Performance  - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-trends-2024/ 

How to Build a Full-Funnel Healthcare Marketing Strategy in 2024 - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-full-funnel-marketing-strategy/ 

ROI Tracking Demystified: How to Measure Performance in a HIPAA World  - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/hipaa-marketing-roi-measurement-tracking/ 

Unlock the secrets of effective channel mix and content marketing strategies in the latest episode of Ignite! Kevin Dugan, an industry leader in addiction treatment and Director of Content Marketing at Brightview, joins CEO, Alex Membrillo to share decades of experience in B2B and content marketing. Explore Brightview's compassionate, patient-centric approach, breaking stigmas and fostering community connections. This episode offers tactical insights and heartfelt stories that inspire and inform marketing professionals and those passionate about making a difference. Don't miss out on this compelling conversation that's changing the face of addiction treatment marketing.

RELATED RESOURCES

Marketing Guide & Strategies for Addiction Treatment Centers - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/digital-marketing-strategies-tips-ideas-addiction-treatment-rehab-centers/  

6 Strategies to Improve Patient Retention  - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/6-strategies-improve-patient-retention/ 

From Screen to Patient: CTV and OTT Advertising in the Healthcare Industry - https://www.cardinaldigitalmarketing.com/healthcare-resources/podcast/ctv-ott-advertising-in-healthcare/ 

Patient-Centric Marketing: How to Define and Reach Your Ideal Audience - https://www.cardinaldigitalmarketing.com/healthcare-resources/podcast/patient-centric-marketing-define-reach-audience/ 

Kristy Ruppe Craddock, Chief Sales & Marketing Officer at Commonwealth Senior Living joins Cardinal’s CEO, Alex Membrillo, to share valuable insights  into the unique challenges and strategies involved in marketing for senior living communities. Tune in to learn how to effectively address the dual audience of potential residents and their adult children, and the importance of understanding their distinct customer journeys. 

RELATED RESOURCES

Connect with Kristy - https://www.linkedin.com/in/ruppecraddock/

How to Nurture an Adult Daughter Through the Senior Care Journey - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/how-to-nurture-an-adult-daughter-through-the-senior-care-journey/ 

What is a Patient Journey? Examples to Grow Your Practice -  https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/what-is-a-patient-journey-grow-your-practice/ 

How to Improve Senior Care Lead Quality - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/how-to-senior-care-lead-quality/ 

Step into the future of healthcare marketing as CEO, Alex Membrillo, and Chief Growth Officer Lauren Leone, recap Scaling Up: The Healthcare Performance Marketing Summit! As we usher in 2024, discover the groundbreaking insights and trends that are shaping the industry. Cardinal's mid-December summit was more than just an event; it was a convergence of marketing maestros sharing deep dives into their strategies for the upcoming year. Missed out? Fear not! Tune in to hear all the juicy details, from the power of MOPS—marketing and operations unity—to the art of omni-channel mastery and more!

ADDITIONAL RESOURCES:

How to Build a Full-Funnel Healthcare Marketing Strategy in 2024 - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-full-funnel-marketing-strategy/ 

What is a Patient Journey? Examples to Grow Your Practice - 

https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/what-is-a-patient-journey-grow-your-practice/ 

How to Build A Scalable MSO Marketing Strategy  -

https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/mso-marketing-strategy-framework/

2024 Healthcare Marketing Trends Forecast: Balancing Compliance and Performance -

https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-trends-2024/ 

Discover Cardinal’s successful marketing strategy for Advanced Reconstructive Surgery Alliance (ARSA), a unique MSO with individual brand identities. From understanding ARSA's challenges and goals to discussing our meticulous approach to ad structuring, keyword strategy, and landing page optimization, CEO, Alex Membrillo, and Paid Media Supervisor, Ruchi Patel, unveil how our strategies led to remarkable results and the ongoing marketing support we’re providing.

ADDITIONAL RESOURCES:

ARSA Case Study - https://www.cardinaldigitalmarketing.com/case-study/plastic-cosmetic-surgery-mso-ppc-google-ads/ 

Brand Architecture: Which Strategy is Right for Your MSO? - 

https://www.cardinaldigitalmarketing.com/healthcare-resources/podcast/brand-architecture-strategy-for-msos/ 

How to Build A Scalable MSO Marketing Strategy  -

https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/mso-marketing-strategy-framework/

Understanding User’s Search Intent for Better Keyword Strategy - 

https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/how-to-use-search-intent-for-keyword-research/ 

Are you ready to revolutionize your multi-brand healthcare marketing strategy? Dive into the latest episode of Ignite, where CEO, Alex Membrillo, sits down with Paid Media Supervisor, Ruchi Patel, to unravel the complexities of managing Peak Dental, a dental service organization (DSO) with 60+ locations. Discover how to navigate the intricacies of PPC and SEO for a house of brands and learn tactics that can be applied to any multi-brand healthcare specialty. From leveraging patient data to fine-tuning your ad spend by zip code, we're sharing insights that can transform your patient acquisition game. Whether you're a marketing pro for a DSO or looking to scale your healthcare business, these strategies are tailored to maximize efficiency and drive high-quality leads. Tune in to Ignite and get ready to elevate your digital marketing strategy to new heights!

ADDITIONAL RESOURCES:

Peak Dental Case Study - https://www.cardinaldigitalmarketing.com/healthcare-case-study/dso-digital-marketing-seo-ppc-analytics/ 

Patient Prism: Revolutionizing Healthcare Through AI and Innovation, with Amol Nirgudkar - 

https://www.cardinaldigitalmarketing.com/healthcare-resources/podcast/patient-prism-revolutionizing-healthcare/ 

Why You Need HIPAA-Complaint Call Tracking at Your Healthcare Organization -

https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/why-you-need-hipaa-compliant-call-tracking-at-your-healthcare-organization/ 

Join us this week on Ignite as CEO Alex Membrillo and Chief Strategy Officer Rich Briddock dive into the complexities of HIPAA-compliant full-funnel advertising strategies. Tune in to discover insights on crafting engaging content tailored to each stage of the marketing funnel, along with strategies to enhance patient acquisition and elevate conversion rates.

ADDITIONAL RESOURCES:

How to Engage Patients with a Full-Funnel Facebook Ads Strategy- https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-full-funnel-facebook-ads-strategy/ 

Privacy First: Marketing Technologies That Prioritize HIPAA Compliance - 

https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/hipaa-compliant-martech/ 

We are halfway through Q4 and 2024 is right on the horizon, which means it’s time to solidify your marketing strategy before the new year. In this highly anticipated episode of Ignite, CEO, Alex Membrillo and Chief Growth Officer, Lauren Leone focus on the top healthcare marketing trends for 2024, offering their insights and recommendations for success. The two discuss industry changes like the shift away from mergers and acquisitions and towards de novos, HIPAA compliant marketing and alternative analytic solutions, the importance of a full-funnel approach in advertising, and why healthcare groups should prioritize patient retention and reactivation. So tune in as Lauren and Alex dive into the major themes and trends shaping the healthcare industry. 

ADDITIONAL RESOURCES:

2024 Healthcare Marketing Trends Forecast: Balancing Compliance and Performance - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-trends-2024/ 

2024 Healthcare SEO Insights: 7 Trends to Watch - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/seo-trends-2024/ 

Privacy First: Marketing Technologies That Prioritize HIPAA Compliance - 

https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/hipaa-compliant-martech/ 

How to Reactivate Patients and Drive New Revenue Streams at your Healthcare Practice - 

https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/reactivate-patients-and-drive-new-revenues-at-your-healthcare-practice/ 

Explore the transformation of Search Engine Results Pages (SERPs) and its impact on healthcare marketing with SEO expert, Jacquelyn Green, and CEO Alex Membrillo. In this episode of the Ignite, the two discuss Google's response to changing knowledge acquisition trends and increasing competition from platforms like ChatGPT, TikTok, and Reddit. So tune in to learn how the SEO landscape is evolving and the importance of adapting to it.

ADDITIONAL RESOURCES:

2024 Healthcare SEO Insights: 7 Trends to Watch -

https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/seo-trends-2024/ 

7 Easy Healthcare SEO Optimizations to Improve Your Rankings -

https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/easy-healthcare-seo-optimizations-improve-rankings/ 

Healthcare SEO Guide + Fundamentals for Growth - 

https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/seo-guide-fundamentals-for-growth/

Local SEO Ranking Factors for Healthcare - 

https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/local-seo-ranking-factors-healthcare/ 

In this episode of the Ignite, Chief Growth Officer, Lauren Leone, and Director of Patient Retention, Jordan Parrish, stress the significance of patient retention in the healthcare industry. They emphasize the cost-effectiveness of retaining existing patients and tackle common challenges, such as appointment cancellations. The discussion underscores the role of pre-appointment automation, personalized communication, and AI technology in improving patient engagement.

RELATED RESOURCES

5 Communication Best Practices That Build Patient Loyalty - 

https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/communication-best-practices-healthcare/

How to Reactivate Patients and Drive New Revenue Streams at your Healthcare Practice - 

https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/reactivate-patients-and-drive-new-revenues-at-your-healthcare-practice/ 

Don’t Turn Your Back on Existing Patients: How to Boost Revenue with Reactivation -

https://www.cardinaldigitalmarketing.com/healthcare-resources/podcast/how-to-boost-revenue-with-reactivation/ 

This week on Ignite, Cindy Berger, an experienced medical marketer, joins Cardinal CEO, Alex Membrillo, to share her remarkable journey, which began with selling shoes online and eventually led her into the dynamic world of Dental Service Organizations (DSOs). This episode delves into the DSO landscape, emphasizing its consumer-centric approach and the myriad advantages it offers to dental care. So tune in as our hosts explore the intricacies of marketing in the DSO realm and unravel the challenges and strategies that come into play.

RELATED RESOURCES

How to Build Data-Driven Marketing for Your DSO - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/build-data-driven-marketing-dso/  

How the Digital Dental Transformation Can Grow Your Patient Pipeline  - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/dental-digital-transformation-marketing-strategy/

How DSOs Can Alleviate Staffing Shortages by Leveraging Marketing Technology - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/alleviate-dso-staffing-shortages-marketing-technology/

Top Dental & DSO Marketing Trends for 2023 - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/dental-dso-marketing-trends-2023/

On this episode of Ignite, Paid Media Supervisor, Ryan Dobrin, joins CEO, Alex Membrillo for a discussion about optimizing media budgets. The episode covers common mistakes made by clients and agencies, emphasizing the importance of tracking the right metrics and setting up campaigns correctly. The two also highlight the significance of tracking conversions that impact revenue, such as new patient acquisitions and booked appointments. So tune-in to gain valuable insights and make the most of your media budget.

RELATED RESOURCES
Balancing Volume & CPA Priorities: The Dangers of Focusing on One Goal -
https://www.cardinaldigitalmarketing.com/healthcare-resources/podcast/balancing-volume-and-cpa-priorities/

ROI Tracking Demystified: How to Measure Performance in a HIPAA World - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/hipaa-marketing-roi-measurement-tracking/

6 Easy Google Ads Optimizations to Maximize Your Healthcare Budget - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/google-ads-optimizations-to-maximize-your-healthcare-budget/

Join us for an engaging episode of Ignite as we explore in-person events, AI-driven brand building, and the intricacies of healthcare marketing. Hosted by Cardinal CEO, Alex Membrillo, this episode features a special guest, Vicki Luttrell, a seasoned expert with over two decades of experience in communications and marketing. So tune in to discover the power of in-person connections and learn valuable insights on aligning your marketing, PR, and communications teams to craft a unified brand message that resonates with your target audience.

RELATED RESOURCES

AI in Action: How ChatGPT and Bard are Changing Healthcare SEO - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/how-chatgpt-and-bard-are-changing-healthcare-seo/

5 Patient Acquisition Marketing Strategies for 2023 - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/patient-acquisition-marketing-strategies/

How Can Marketing Be Patient-Centric? - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/how-can-marketing-be-patient-centric/

In this episode of the Ignite, Cardinal’s Chief Growth Officer, Lauren Leone, and Chief Strategy Officer, Rich Briddock discuss the concept of incrementality and its significance for healthcare marketers. By exploring a real-world case study, our hosts illustrate how understanding the incremental lift from marketing spend can help you make a compelling case for diversifying your marketing channels, rather than over-relying on a single, familiar one. Discover how this approach will not only aid in optimizing your marketing budget but also demonstrate the broader impact of your efforts on business outcomes, providing you with a strategic edge in discussions with leadership.

RELATED RESOURCES

Discover RevRx  - https://www.cardinaldigitalmarketing.com/healthcare-services/revrx/ 

Media Mix Modeling: The Secret to Smarter Marketing Decisions - https://www.cardinaldigitalmarketing.com/healthcare-resources/podcast/media-mix-modeling-secret-to-smarter-marketing-decisions/ 

How to Build A Scalable MSO Marketing Strategy -  https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/mso-marketing-strategy-framework/

This week on Ignite, our hosts, CEO Alex Membrillo and Director of SEO Jacquelyn Green, dive into the complex realm of SEO. The experts discuss common hurdles that confront multi-site healthcare organizations and hinder their ability to rank on Google. Tune in to hear valuable insights and practical recommendations that will empower you to overcome challenges, optimize your strategy, and drive remarkable results.

ADDITIONAL RESOURCES:
How to Optimize Your Healthcare Google Business Profile in 2023 - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/optimize-google-business-profile/

7 Easy Healthcare SEO Optimizations to Improve Your Rankings -
https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/easy-healthcare-seo-optimizations-improve-rankings/

Healthcare SEO Guide + Fundamentals for Growth -
https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/seo-guide-fundamentals-for-growth/

Local SEO Ranking Factors for Healthcare -
https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/local-seo-ranking-factors-healthcare/

Join us on Ignite as we dive into the world of behavioral health, the rise of value-based care (VBC) and  practical strategies for implementing VBC in a competitive market. In this episode, Mark Potter, the CEO of Mirah, joins Cardinal CEO, Alex Membrillo, to share how Mirah is working to improve behavioral health outcomes. Discover the challenges faced by behavioral health providers, the need for better measurement-based care, and the benefits of tracking outcomes. The two industry experts divulge valuable insights on reaching patients and differentiating their services by leveraging outcomes data.  Whether you lead a behavioral group or are intrigued by data-driven decision-making, you won’t want to miss this episode.

Are you ready to take your business to the next level in the coming year? Don't wait until Q4 to start planning! Join us on Ignite as CEO, Alex Membrillo, and SVP of Healthcare Marketing, Lauren Leone, dive into the crucial steps you need to take right now to ensure a successful future. The two will guide you through the process of analyzing your data, setting goals, and crafting a compelling story to secure the budget you need. Discover the latest technologies and strategies to track your progress, impress your C-suite, and achieve your desired outcomes. Don't miss out on this opportunity to get the most out of Q3!

Are you a healthcare professional looking to enhance your online presence and engage with patients effectively? Discover the recent impact of Local Services Ads (LSAs) on the healthcare industry and unlock the potential of Google's new ad type with strategic insights. On this episode of Ignite, our hosts, CEO, Alex Membrillo, and Director of Paid Media, Evan Ilgenfritz, delve into understanding LSAs, their key differentiators from traditional Google Ads, and how they can help healthcare groups dominate more real estate on the Search Engine Results Page (SERP).