In this episode of Ignite, Cardinal CEO Alex Membrillo chats with Jessica Walker, Founder & CEO of Care Sherpa, about strategies for healthcare marketers who want to maximize the ROI of their patient acquisition efforts. You'll learn how to identify and fix the biggest gaps in lead management—like missed calls, lack of follow-up, and insufficient nurturing—that are costing your organization revenue. By tuning in, you'll gain actionable strategies to improve conversion rates, leverage both technology and human support, and ensure your marketing dollars translate into real patient growth.

RELATED RESOURCES

Connect with Jessica - https://www.linkedin.com/in/walkerjessica/

5-Step Paid Media Strategy to Attract Your Ideal Patient - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/paid-media-patient-acquisition-guide/

How to Build a Full-Funnel Healthcare Marketing Strategy - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-full-funnel-marketing-strategy/

What is a Patient Journey? Examples to Grow Your Practice - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/what-is-a-patient-journey-grow-your-practice/

Is Your Organization Actually Ready for Marketing? - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/marketing-readiness/

In this episode of Ignite, Cardinal CEO Alex Membrillo sits down with Dane Titsworth, Manager of SEO & Digital Content at Ardent Health Services, for a must-listen conversation for healthcare marketers navigating the rapidly changing landscape of SEO and AI. You'll learn why accuracy, trust, and brand reputation are more important than ever, and how connecting with local teams and providers ensures your content truly reflects your services. By tuning in, you'll gain practical strategies to build a cohesive, authoritative digital presence that stands out in both traditional search and AI-driven recommendations—helping you educate patients, earn their trust, and drive real results in your market.

RELATED RESOURCES

Connect with Dane - https://www.linkedin.com/in/dane-t-b021a0b8/

Optimizing for AI Search: A New Era in Healthcare Marketing - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/optimizing-for-ai-search-a-new-era-in-healthcare-marketing/

How a Primary Care Provider Futureproofed Their SEO in an AI-Driven Search World - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/search-content-strategy-ai-landscape/

Privacy First: Marketing Technologies That Prioritize HIPAA Compliance - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/hipaa-compliant-martech/

Marketing + Operations: Why Total Alignment is Vital to Growth - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-operations-alignment/

In this episode of Ignite, Cardinal's CGO Lauren Leone sits down with VP of Owned & Earned Media Rob Sauter to help healthcare marketers understand and adapt to the rapidly changing world of search and SEO driven by AI and new Google features. You'll learn why traditional SEO tactics aren't enough anymore, how AI is changing what it means to "rank," and what practical steps you can take to improve your visibility and reputation in this new landscape. By listening, you'll gain actionable strategies to measure your presence in AI search, address perception gaps, and create content that truly differentiates your organization—so you can continue to win patient trust and business in a complex, evolving environment.

RELATED RESOURCES

Optimizing for AI Search: A New Era in Healthcare Marketing - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/optimizing-for-ai-search-a-new-era-in-healthcare-marketing/

How a Primary Care Provider Futureproofed Their SEO in an AI-Driven Search World - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/search-content-strategy-ai-landscape/

How to Avoid Keyword Cannibalization Between Paid Search & SEO - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/avoid-keyword-cannibalization-between-paid-search-seo/

Harnessing the Power of AI Marketing for Healthcare - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/harnessing-ai-marketing-for-healthcare/

Dive into the world of high acuity marketing, for specialized services like cardiology, orthopedics, and plastic surgery, and discover how it differs from low acuity marketing, which targets areas such as dental care, urgent care, and veterinary services.

Join us on this episode of Ignite as our hosts, CEO, Alex Membrillo, and SVP of Healthcare Marketing, Lauren Leone discuss high acuity and low acuity marketing in the healthcare industry. Gain valuable insights into the patient journey, effective advertising techniques, compelling value propositions, optimal marketing channels, and targeted approaches towards healthcare professionals. You'll also learn the latest geo-targeting regulations that are reshaping the landscape of healthcare marketing.

Call analytics has become an indispensable tool in the healthcare industry and Liine is at the forefront of this revolution. On this episode of Ignite, our hosts, CEO, Alex Membrillo, SVP of Strategy and Analytics, Rich Briddock and Chief Revenue Officer at Liine, Charlie Winn, discuss the significance of call analytics for healthcare and share insights on how Liine helps providers optimize their operations, enhance the patient experience, and refine their marketing strategies.

In today's digital era, streaming services have become an integral part of our lives, offering hours of binge-worthy content right at our fingertips. With the rise in high-speed internet availability and the increased popularity of content consumption, the streaming wars have given birth to a groundbreaking marketing innovation: Connected TV (CTV) and Over-The-Top (OTT) advertising.

On this episode of Ignite, our hosts, CEO, Alex Membrillo, and SVP of Strategy and Analytics, Rich Briddock dive into the world of CTV and OTT advertising and the role it plays in the healthcare industry. So, tune in to learn how to incorporate this channel into your media mix and about the part it plays in the healthcare patient journey.

Even the most creative marketing campaigns can fail if it doesn't reach the intended audience. So, how do you ensure your brand shows up when patients seek care? On this episode of Ignite, our hosts, CEO, Alex Membrillo, and SVP of Strategy and Analytics, Rich Briddock dig into best practices for defining your audience, common challenges healthcare groups face, and how to leverage machine learning.

In honor of Mental Health Awareness Month, our Ignite hosts Lauren Leone, SVP of Healthcare Marketing, and Rich Briddock, SVP of Strategy and Analytics, dig into the latest marketing trends and best practices in behavioral health marketing.

The behavioral health industry is expansive and encompasses a wide range of services. From inpatient treatment to ABA therapy, Lauren and Rich discuss how marketing strategies and priorities shift across the service spectrum. So tune into the final episode of this two-part series, to learn how to engage with patients and drive more leads throughout the mental health marketing funnel.

In honor of Mental Health Awareness Month, our Ignite hosts Lauren Leone, SVP of Healthcare Marketing, and Rich Briddock, SVP of Strategy and Analytics, dig into the latest marketing trends and best practices within the behavioral health industry.

In episode one of this two-part series, the behavioral health experts discuss everything from how the industry has evolved in recent years and what marketing strategies no longer work to the impact of recent FTC complaints and the importance of patient education.

On this episode of Ignite, Cardinal CEO Alex Membrillo, and Area Managing Partner & CMO at Chief Outsiders Paul Sparrow, go back to the basics and dissect the marketing engine. Too often, healthcare marketers jump directly into patient acquisition tactics without paying attention to the organization's overall objectives. Join two marketing experts as they discus:

- The three phases to an effective growth plan
- How to keep marketing and business goals aligned
- The biggest mistake a marketer can make

With 30+ years of healthcare experience, Lynn Robbins, Vice President of Marketing at Traditions Health joins Cardinal CEO, Alex Membrillo, to share her insights into the world of home health, palliative care, and hospice marketing. From conducting market research to navigating staffing shortages, the two healthcare marketing experts cover it all. So, tune into this episode of Ignite to hear the latest trends and challenges within the industry and get an inside look into Traditions Health's marketing strategy.

The world of healthcare marketing is changing. Recent FTC complaints against GoodRX and BetterHelp,  have caused the government to refine guidelines around the type of information that healthcare companies are allowed to share with marketing technology providers. So, what does this mean for healthcare advertisers?

On this episode of Ignite, our hosts, Director of Marketing, Ashley Petrochenko and SVP of Strategy and Analytics, Rich Briddock, explore the specific information that's now protected and how healthcare groups can still advertise to consumers while following these new regulations.

ADDITIONAL RESOURCES
Healthcare Marketing & HIPAA: What's Changing? - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-hipaa/

To provide a positive patient experience, healthcare organizations need to consider every aspect of the patient journey, including the call center. While digital marketing can attract potential patients, having a fully-optimized patient acquisition strategy means nothing if your call centers aren't handling incoming leads appropriately. Join Cardinal's CEO, Alex Membrillo and special guest Michele Santagata, owner of Santagata Consulting, as they discuss how healthcare groups can get more conversions and optimize their call centers.

In this episode of Ignite, Cardinal CEO Alex Membrillo chats with Michael Stevenson, SEO and CRM specialist, about how AI is reshaping SEO and digital marketing in healthcare. You'll learn why focusing on quality content, building your reputation through PR, and integrating your marketing systems are more important than ever. The episode offers practical advice on how to adapt your strategies, specialize your offerings, and future-proof your skills to drive real patient growth in an evolving digital landscape.

RELATED RESOURCES

Connect with Michael - https://www.linkedin.com/in/mjbstevenson/

How a Primary Care Provider Futureproofed Their SEO in an AI-Driven Search World - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/search-content-strategy-ai-landscape/

Harnessing the Power of AI Marketing for Healthcare - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/harnessing-ai-marketing-for-healthcare/

Winning SEO in the Age of AI - https://www.cardinaldigitalmarketing.com/healthcare-resources/webinars/ai-impact-seo/

Marketing + Operations: Why Total Alignment is Vital to Growth - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-operations-alignment/

Leveraging the power of analytics to your advantage empowers smarter campaigns and supercharges growth. However, increasing data restrictions, new technology platforms, and the complexity of multi-site healthcare marketing have made it more difficult than ever to gain insight into marketing and business performance.

On this episode of Ignite, our hosts, SVP of Strategy and Analytics, Rich Briddock and Associate Director of Analytics, Turner McCreight, dig into how they extract business intelligence for multi-site healthcare groups and share essential analytics tools to add to your tech stack in 2023.

If one of your goals is to sell your practice in the future, now is the time to start planning. To ensure the highest possible valuation and a smooth transaction, you must have a strong operational, fiscal, and digital foundation. On this episode of Ignite, Craig Sager and Steven Grassa of Provident Healthcare Partners join Cardinal's Alex Membrillo and Lauren Leone to explore how to professionalize your business and build that foundation.

Twitter    https://twitter.com/CardinalDM

Facebook    https://www.facebook.com/CardinalDigitalMarketing

LinkedIn    https://www.linkedin.com/company/cardinal-digital-marketing/mycompany/

Healthcare organizations rely on accurate data to make strategic marketing decisions and gain a better understanding of the patient journey. With Google announcing the end of Universal Analytics in favor of Google Analytics 4, healthcare groups are encouraged to migrate to the newer platform ASAP, before the automatic switch on July 1, 2023. Though GA4's capabilities are beneficial, data is only stored by default for 2 months. That's why it's important for healthcare groups to stay informed to ensure a seamless transition with no lost data.

On this episode of Ignite, our hosts, CEO, Alex Membrillo, and SVP of Strategy and Analytics, Rich Briddock discuss:
- The benefits of Google Analytics 4 and the migration process
- What the healthcare industry can expect from reporting after migration
- How Cardinal can help provider groups efficiently navigate this transition

ADDITIONAL RESOURCES:
GA4 Migration: What Healthcare Needs to Know - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/ga4-migration-what-healthcare-needs-to-know/

Healthcare Marketing in the Era of Cookieless Browsing - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-cookieless-browsing/

Twitter    https://twitter.com/CardinalDM

Facebook    https://www.facebook.com/CardinalDigitalMarketing

LinkedIn    https://www.linkedin.com/company/cardinal-digital-marketing/mycompany/

The popularity of ChatGPT has been widely recognized, leading Google to create Bard, their own version of the chatbot. Bard hasn't officially launched yet, but the new AI is expected to have a huge impact on the healthcare industry and search engine optimization. It's important to note that while AI technology is a helpful marketing tool, to provide the most valuable content to patients, human strategy should remain at the forefront.

On this episode of Ignite, our hosts CEO, Alex Mebrillo, Director of SEO, Jacquelyn Green and SEO Supervisor, Amber Ritchie discuss what Bard means for organic search, the impact AI has on healthcare, and what AI means for technical and content-driven SEO strategy.

Twitter    https://twitter.com/CardinalDM

Facebook    https://www.facebook.com/CardinalDigitalMarketing

LinkedIn    https://www.linkedin.com/company/cardinal-digital-marketing/mycompany/

Typically, healthcare marketers often stay hyper-focused on new patient acquisition. Unfortunately, this stance means that many groups leave money on the table by ignoring a much warmer audience— the existing patient.

On this episode of Ignite, our hosts, CEO, Alex Membrillo, and SVP of Healthcare Marketing, Lauren Leone, dive into best practices that will help you reactivate your existing customers and drive revenue at your healthcare practice

ADDITIONAL RESOURCES
How to Reactivate Patients and Drive New Revenue Streams at your Healthcare Practice - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/reactivate-patients-and-drive-new-revenues-at-your-healthcare-practice/

Twitter    https://twitter.com/CardinalDM

Facebook    https://www.facebook.com/CardinalDigitalMarketing

LinkedIn    https://www.linkedin.com/company/cardinal-digital-marketing/mycompany/

Patient education plays a vital role in healthcare marketing. By creating educational, authentic content, healthcare providers can better engage patients and encourage them to take a more active role in their own care. This leads to more accurate diagnoses, better health outcomes, and improved patient satisfaction.

This week on Ignite, Cardinal's CEO, Alex Membrillo is joined by special guest Theresa Porcaro, Marketing Director at Pelvic Rehabilitation Medicine. Join the two healthcare marketing experts as they explore patient education and best practices for incorporating it into your marketing strategy.

Twitter    https://twitter.com/CardinalDM

Facebook    https://www.facebook.com/CardinalDigitalMarketing

LinkedIn    https://www.linkedin.com/company/cardinal-digital-marketing/mycompany/

Patient journey maps are a powerful tool that can revolutionize healthcare marketing. By understanding the different stages and touchpoints of a patient's experience, healthcare marketers can gain valuable insights into the challenges and opportunities they face. This leads to higher patient engagement, better outcomes, and a more comprehensive marketing approach.

On this episode of Ignite, our hosts, CEO, Alex Membrillo, and SVP of Strategy and Analytics, Rich Briddock explore the significance patient journey mapping has in healthcare marketing and walk through how to effectively map the patient journey.

Twitter    https://twitter.com/CardinalDM

Facebook    https://www.facebook.com/CardinalDigitalMarketing

LinkedIn    https://www.linkedin.com/company/cardinal-digital-marketing/mycompany/

Google is actively promoting the use of automation and AI in its advertising solutions. This shift is causing traditional "exact match" to become obsolete and the limitations of other keyword matching options are becoming increasingly apparent. To keep up with this change, advertisers are being pushed to use "broad match" type in their campaigns.

On this episode of Ignite, our hosts, SVP of Healthcare Marketing, Lauren Leone, and Director of Paid Media, Evan Ilgenfritz, discuss how Cardinal is approaching Google's shift to AI-powered solutions and share the results of our broad match campaigns.

Twitter https://twitter.com/CardinalDM

Facebook https://www.facebook.com/CardinalDigitalMarketing

LinkedIn https://www.facebook.com/CardinalDigitalMarketing

AI technology is revolutionizing the way we approach mental health, including, increasing access to care, and improving patient outcomes. Join Cardinal's CEO, Alex Membrillo and Sr. Director, Commercial Intelligence at Woebot Health, Chris Hemphill as they take an in-depth look at the current and future state of AI in mental healthcare and the impact it has on the healthcare industry as a whole.

Not every lead is a good lead, especially in the healthcare vertical. Without robust lead quality control measures, incoming leads may end up not converting into booked appointments, which wastes time and money. To increase lead quality, lead-to-sale conversion rates, and revenue in a CRM-less world, healthcare marketers must take control of their Google Ads accounts.

On this episode of Ignite, our hosts, Cardinal CEO, Alex Membrillo, and Director of Paid Search, Alex Kemp, discuss tactical Google Ads strategies for improving lead quality.

ADDITIONAL RESOURCES

3 Ways to Improve Google Ads Lead Quality for Healthcare - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/improve-google-ads-lead-quality/

How to Improve Lead Quality for Healthcare Organizations -
https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/improve-healthcare-lead-quality/

Twitter https://twitter.com/CardinalDM

Facebook https://www.facebook.com/CardinalDigitalMarketing

LinkedIn https://www.linkedin.com/company/cardinal-digital-marketing/mycompany/

In this episode of Ignite, Cardinal CEO Alex Membrillo sits down with Pavllo Zengo, Vice President of Strategic Partnerships at The Influencer Marketing Factory, to explore how influencer and user-generated content marketing can build authentic trust and brand awareness in healthcare. You'll learn practical steps for launching successful campaigns, from setting clear goals and budgets to choosing the right partners and measuring what really matters. By tuning in, you'll gain actionable insights on leveraging real patient stories, maximizing your marketing investment, and creating content that resonates across platforms—helping you stand out in a competitive healthcare landscape.

RELATED RESOURCES

Connect with Pavllo - https://www.linkedin.com/in/pzengo/

Performance Creative: The Key to Paid Media Success - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/performance-creative-the-key-to-paid-media-success/

When & How to Expand Your Healthcare Media Mix - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/expanding-channel-media-mix-strategy/

How to Set Smarter Healthcare Marketing Goals - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/marketing-goal-planning/

Healthcare Marketing Trends in 2025: Marketers Doing More - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-trends-2025/

Healthcare consumer behavior is changing. Instead of going to a doctor, many turn to social media for help. According to a survey done by Charity RX, 1 in 5 Americans will consult TikTok for healthcare advice before their doctor. When it comes to sensitive health topics, people report feeling more comfortable seeking information virtually. To reach and engage this growing population, more healthcare providers are using TikTok as part of their marketing mix.

On this episode of Ignite, our hosts, SVP of Healthcare Marketing, Lauren Leone, and SVP of Strategy and Analytics, Rich Briddock, discuss the strategies and tactics that healthcare marketers can use to make the most of the TikTok, including:

- The role TikTok plays in healthcare marketing
- What medical specialties are most active on TikTok
- How healthcare organizations can get started on TikTok

Twitter https://twitter.com/CardinalDM

Facebook https://www.facebook.com/CardinalDigitalMarketing

LinkedIn https://www.linkedin.com/company/cardinal-digital-marketing/mycompany/

There are two common goals in healthcare marketing: increasing patient volume and decreasing cost per acquisition (CPA). As we enter the new year, it's important for organizations to find a balance between the two when determining their marketing strategy. On this episode of Ignite, our hosts, SVP of Healthcare Marketing, Lauren Leone, and SVP of Strategy and Analytics, Rich Briddock, discuss:

- The dangers of hyper-fixating on one goal
- How to find a healthy balance between goals

Twitter https://twitter.com/CardinalDM

Facebook https://www.facebook.com/CardinalDigitalMarketing

LinkedIn https://www.linkedin.com/company/cardinal-digital-marketing/mycompany/

From print marketing to Google Ads and everything in between, Cardinal's CEO, Alex Membrillo, and Director of Marketing and Communications at BostonSight, Michele Hart, cover all aspects of the marketing mix. Join the two healthcare marketing experts as they discuss: BostonSight's marketing strategy for 2023, the impact a recessive economy has on the non-profit, tactics for reaching new providers and patients, and tips for a small budget.

ADDITIONAL RESOURCES:

7 Healthcare Marketing Trends for 2023 -
https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-trends-2023/

Twitter https://twitter.com/CardinalDM

Facebook https://www.facebook.com/CardinalDigitalMarketing

LinkedIn https://www.linkedin.com/company/cardinal-digital-marketing/mycompany/

With 2022 coming to an end, join Cardinal's CEO, Alex Membrillo, as he reflects on this past year and prepares for 2023.

Ignite Healthcare Marketing Podcast will be back in January, and we have a lot of great content in store, including healthcare marketing trends, tactical media recommendations, and guest appearances from healthcare experts around the country. See you in 2023!

Twitter https://twitter.com/CardinalDM

Facebook https://www.facebook.com/CardinalDigitalMarketing

LinkedIn https://www.linkedin.com/company/cardinal-digital-marketing/mycompany/

With 2023 right around the corner, it's time to consider the PPC & Google Ads trends that will have the biggest impact on search marketing and patient acquisition in the new year. The PPC ad landscape is changing as new channels and tools emerge. Advancements in AI and algorithmic have led to automated systems that can now deliver significant, never-before-seen capabilities to advertisers in the healthcare services space. While these newer systems provide a great deal of value, human oversight is still critical to ensure that leads actually turn into booked patients.

On this episode of Ignite, our hosts, SVP of Healthcare Marketing, Lauren Leone, and SVP of Strategy and Analytics, Rich Briddock, discuss the top PPC & Google Ads trends impacting the healthcare industry in 2023.

ADDITIONAL RESOURCES:

Healthcare PPC & Google Ads Marketing Trends in 2023 -
https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/google-ads-ppc-trends-2023/

7 Healthcare Marketing Trends for 2023 -
https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-trends-2023/

3 Ways to Improve Google Ads Lead Quality for Healthcare - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/improve-google-ads-lead-quality/

Twitter https://twitter.com/CardinalDM

Facebook https://www.facebook.com/CardinalDigitalMarketing

LinkedIn https://www.linkedin.com/company/cardinal-digital-marketing/mycompany/

As the end of the year approaches, now it is the time to investigate the search engine optimization (SEO) trends that will make impact healthcare marketing in 2023. Google is continually refining its ranking algorithm, which means healthcare marketers must stay informed of the latest trends if they want to build a dependable patient pipeline. Join Cardinal's industry experts as we analyze where search is now and where it's headed in the new year.

On this episode of Ignite, our hosts, SVP of Healthcare Marketing, Lauren Leone, and Director of SEO, Operations, Jacquelyn Green, discuss the top SEO trends impacting the healthcare industry in 2023.

ADDITIONAL RESOURCES:

Top Healthcare SEO Trends for 2023 -
https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-seo-trends-2023/

7 Healthcare Marketing Trends for 2023 -
https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-trends-2023/

Twitter https://twitter.com/CardinalDM

Facebook https://www.facebook.com/CardinalDigitalMarketing

LinkedIn https://www.linkedin.com/company/cardinal-digital-marketing/mycompany/

It's vital for healthcare groups to build an organic presence on the search engine results page (SERP) if they want to reach potential patients. To get on the first page, they need to invest in SEO. However, many organizations struggle with SEO because they don't see an immediate return on their investment. SEO takes time to gain top ranking positions. Because of this, SEO campaigns are often cut during times of economic uncertainty.

On this episode of Ignite, our hosts, SVP of Healthcare Marketing, Lauren Leone, and Director of SEO, Operations, Jacquelyn Green, discuss:

- Why SEO is hard to track
- SEO roadmaps and how they measure impact
- KPIs to measure SEO success at each stage of the funnel
- How to tie SEO results to revenue

ADDITIONAL RESOURCES:

Your Blueprint for Measuring SEO Performance Across Multiple Locations -
https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-multi-location-seo-analytics/

Why You Should Insist on an SEO Roadmap [+Template]-
https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/seo-roadmap/

Twitter https://twitter.com/CardinalDM

Facebook https://www.facebook.com/CardinalDigitalMarketing

LinkedIn https://www.linkedin.com/company/cardinal-digital-marketing/mycompany/

Compared to other search optimizations, the expansion of thin content can make the biggest impact for healthcare providers. Not only does robust, in-depth content improve patient experiences, but it also makes Google happy—ultimately improving rankings.

On this episode of Ignite, our hosts, SVP of Healthcare Marketing, Lauren Leone, and Director of SEO, Operations, Jacquelyn Green, share:
- Why healthcare groups need robust content and what that means
- How to expand pages beyond your service offering
- How robust content varies between healthcare specialties
- Examples of in-depth content for every step of the patient journey

ADDITIONAL RESOURCES:

SEO Ranking Factor – How Thin Content Hurts Site Ranking and the Patient Experience -
https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/seo-ranking-factor-thin-content/

Google's Helpful Content Update & Impact on Healthcare -
https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/google-helpful-content-update-impact-on-healthcare/

Twitter https://twitter.com/CardinalDM

Facebook https://www.facebook.com/CardinalDigitalMarketing

LinkedIn https://www.linkedin.com/company/cardinal-digital-marketing/mycompany/

Keyword research is essential to any successful SEO campaign. To conduct effective keyword research and develop a strong keyword strategy, it's vital that healthcare organizations have a deep understanding of their patients and how they search for information online. Understanding search intent can ensure that your content aligns with what patients are looking for.

On this episode of Ignite, our hosts, SVP of Healthcare Marketing, Lauren Leone, and Director of SEO, Technical & Strategy, John McAlpin, discuss:
- Why keyword research is so important in the healthcare industry
- How search intent impacts keyword research
- How to segment keywords throughout the funnel
- How healthcare groups can identify keywords
- The best tools and platforms to use when conducting keyword research

ADDITIONAL RESOURCES:

Understanding User's Search Intent for Better Keyword Strategy -
https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/how-to-use-search-intent-for-keyword-research/

4 Steps to Developing a Keyword Strategy That Drives Appointments -
https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-keyword-strategy-medical-practice/

Twitter https://twitter.com/CardinalDM

Facebook https://www.facebook.com/CardinalDigitalMarketing

LinkedIn https://www.linkedin.com/company/cardinal-digital-marketing/mycompany/

When a new management services organization (MSO) is formed and consolidates healthcare groups or later acquires additional brands, it's crucial that they have a solid multi-brand strategy. The discussion between having a house of brands vs. one brand structure is prevalent throughout the healthcare industry. To choose the best strategy, it's essential to understand each option.

On this episode of Ignite, our hosts, SVP of Healthcare Marketing, Lauren Leone, and SVP of Strategy and Analytics, Rich Briddock, discuss:
- The differences between a house of brands vs. a master brand structure
- How brand structure impacts your growth strategy
- A hybrid brand strategy and what it may look like
- How to find marketing efficiencies within each structure

ADDITIONAL RESOURCES:

MSO Brand Management: One House vs. House of Brands -
https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-strategies-branded-house-vs-house-of-brands/

DSO Marketing: Branded House vs. House of Brands -
https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/dso-marketing-branded-house-vs-house-of-brands/

Twitter https://twitter.com/CardinalDM

Facebook https://www.facebook.com/CardinalDigitalMarketing

LinkedIn https://www.linkedin.com/company/cardinal-digital-marketing/mycompany/

Want to make social media work for your healthcare marketing strategy—even with today's privacy limitations? Join Cardinal's CGO, Lauren Leone, and Associate Media Director, Lisa Fisher, as they dive into how healthcare marketers can maximize the impact of social media advertising despite increasing privacy and tracking restrictions. You'll learn actionable strategies for building trust, nurturing patient relationships, and driving brand awareness using platform-native tools and creative approaches, even without website pixels. If you're looking for practical ways to engage audiences, diversify your social presence, and keep your marketing funnel strong in a privacy-first world, this episode is packed with valuable insights tailored just for you.

RELATED RESOURCES

How Meta's Data Restrictions Impact Healthcare Advertising Strategies - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/meta-announces-major-changes-healthcare-advertising/

10 Ways to Succeed on Meta in 2025 - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/10-ways-to-succeed-on-meta-in-2025/

Performance Creative: The Key to Paid Media Success - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/performance-creative-the-key-to-paid-media-success/

How to Build a Full-Funnel Healthcare Marketing Strategy - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-full-funnel-marketing-strategy/

Get your free ticket to Scaling Up 2025: https://www.cardinaldigitalmarketing.com/scalingup-healthcare-performance-marketing-summit/

Google's latest "Helpful Content" update continues to prioritize user-centric content over articles written only for its algorithm. As a result, it has become increasingly important for healthcare organizations to have a robust full-funnel content strategy that answers patient questions at each stage of the patient journey while continuing to implement SEO best practices.

On this episode of Ignite, our hosts, SVP of Healthcare Marketing, Lauren Leone, and Director of SEO, Technical & Strategy, John McAlpin, discuss:
- What the Google Helpful Content update is
- How the update differs from previous updates
- Who will be affected, and the impact it will have on them
- What "helpful content" looks like in the healthcare industry
- Best practices for creating a full-funnel content strategy

ADDITIONAL RESOURCES:

Google's Helpful Content Update & Impact on Healthcare -
https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/google-helpful-content-update-impact-on-healthcare/

Twitter https://twitter.com/CardinalDM

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As Q4 begins, now is the time to evaluate your media performance and develop tangible goals to guide you in the new year. To create well-defined goals that guide your digital marketing strategy, it is important to understand why goal setting is important and what steps are needed to achieve them.

On this episode of Ignite, our hosts, SVP of Healthcare Marketing, Lauren Leone, and SVP of Strategy and Analytics, Rich Briddock discuss :
Creating goals and what the process should look like
- Where to start the process
- What good goals looks like
- How better goals can get you better results
- The importance of goal setting for healthcare organizations

ADDITIONAL RESOURCES:

Google Ads Goal Planning – Get Ready for 2023 -
https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/google-ads-goal-setting/

Healthcare Annual Planning: Time for a Digital Makeover? -
https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/annual-healthcare-marketing-planning-2022/

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The release of iOS 14 had a major impact on Facebook advertisers. The update removed data availability and made it harder to target and build audiences. However, despite changes to the platform and new restrictions, Facebook is still a valuable tool for healthcare marketing.

On this episode of Ignite, our hosts, SVP of Healthcare Marketing, Lauren Leone, and SVP of Strategy and Analytics, Rich Briddock discuss :
- How to use Facebook to reach healthcare audiences
- How to navigate new data restrictions
- When to start investing in Facebook
- How to get the most out of your efforts
- What a full-funnel strategy is and how to implement
- The best approach for building the right audiences

How to Engage Patients with a Full-Funnel Facebook Ads Strategy - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-full-funnel-facebook-ads-strategy/

Should Your Healthcare Organization Invest in Facebook Ads? - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/should-healthcare-organization-invest-facebook-ads/

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Due to current economic uncertainty, many healthcare groups have become more cautious with their budgets and are looking for ways to reduce ineffective marketing activities. By optimizing their PPC campaigns, healthcare organizations not only eliminate unnecessary spending but also improve campaign performance.

On this episode of Ignite, our hosts, SVP of Healthcare Marketing, Lauren Leone, and SVP of Strategy and Analytics, Rich Briddock and discuss :

- Best practices for maximizing the value of PPC ads
- How to offset rising conversion costs
- The importance of having great landing pages and ad copy
- How to find the perfect balance between the right user and the right keyword
- What to do in a worst case scenario (and how to avoid it)
- Common mistakes made that lead to unnecessary ad spend

ADDITIONAL RESOURCES:

6 Easy Google Ads Optimizations to Maximize Your Healthcare Budget - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/google-ads-optimizations-to-maximize-your-healthcare-budget/

How to Build Landing Pages that Improve Google Ads Performance - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/landing-pages-improve-google-ads-performance/

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The healthcare industry continues to face ongoing labor shortages which is resulting in employee burnout, poor operational efficiency, and low capacity limits. In order to mitigate the impact of staffing shortages, it is important to understand how marketing technology can help improve operational efficiencies and prevent turnover.

On this episode of Ignite, our hosts, CEO, Alex Membrillo, and SVP of Healthcare Marketing, Lauren Leone, discuss:
- How to improve the patient experience before, during, and after their appointment
- The role live chats and call centers can play in improving efficiency
- How marketing technology can reduce office staff burnout
- Ways to leverage marketing technology to educate patients

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Due to nationwide staffing shortages, the healthcare industry continues to struggle with provider recruitment. An organization's ability to attract and retain skilled physicians and healthcare workers impacts its growth and the patient experience. The first step in developing a solid talent pipeline is creating a strong outreach program.

On this episode of Ignite, our hosts, CEO, Alex Membrillo, and SVP of Healthcare Marketing, Lauren Leone, discuss:
- What you CAN and CANNOT do when acquiring clinicians
- How marketing can support the outreach team and bring in more applications
- Best practices for targeting potential applicants
- How to create an appealing careers webpage
- How to evaluate the success of your recruitment campaigns

ADDITIONAL RESOURCES:

5 Ways DSOs Can Build Better Relationships with Affiliates & Doctors-
https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/how-dsos-can-build-better-relationships-with-affiliates/

How DSOs Can Build Better Practice-Patient Relationships-
https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/dsos-build-better-practice-patient-relationships/

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To meet ambitious growth goals, healthcare groups need to invest in demand generation media strategies. But before healthcare groups can begin demand generation efforts, they must first have a strong demand capture strategy.

On this episode of Ignite, our hosts, CEO, Alex Membrillo, and SVP of Strategy and Analytics, Rich Briddock discuss:
- The difference between between demand generation and demand capture
- When and where to start demand generation efforts
- How to generate demand in the healthcare space
- Why demand generation is essential for growth
- Why you still need to focus on demand generation, even during economic slowdowns

ADDITIONAL RESOURCES:
Performance Branding for Healthcare: A Breakthrough Strategy to Increase Patient Volume - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-performance-branding/

How to Engage Patients with a Full-Funnel Facebook Ads Strategy-
https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-full-funnel-facebook-ads-strategy/

Twitter https://twitter.com/CardinalDM

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LinkedIn https://www.linkedin.com/company/cardinal-digital-marketing/mycompany/

When a multi-location healthcare group is trying to grow, having an effective marketing analytics framework is essential. How can organizations with ambitious growth goals set themself up for good reporting?

On this episode of Ignite, our hosts, CEO, Alex Membrillo, and SVP of Strategy and Analytics, Rich Briddock, dive into the marketing analytics and reporting best practices for multi-location healthcare organizations that are trying to grow.

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https://www.linkedin.com/company/cardinal-digital-marketing/mycompany/

No matter the economic climate, there is value in understanding potential economic pressures and market challenges, as well as having a plan in place to overcome them. How can healthcare marketers create a business strategy that will maximize their budget and keep them aligned with leadership?

On this episode of Ignite, our hosts, CEO, Alex Membrillo, and SVP of Healthcare Marketing, Lauren Leone, provide insight on where to focus, where to cut budgets and how to protect the patient pipeline.

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When bringing a new MSO online, private equity groups and their partners need a repeatable marketing strategy that they can easily scale across acquisitions. Proper planning at this stage ensures that they'll have a digital marketing foundation that can grow with them and allow them to maximize efficiencies.

On this episode of Ignite, our hosts, CEO, Alex Membrillo, and SVP of Healthcare Marketing, Lauren Leone, break down our playbook for building a digital marketing foundation that effectively scales MSOs post-acquisition.

Twitter https://twitter.com/CardinalDM

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In this episode of Ignite, Cardinal CEO Alex Membrillo chats with Genevieve Branco, Marketing and Communications Director at Adventist Health, about how healthcare marketers can drive patient acquisition and build brand trust—even with limited resources. You'll learn why authentic storytelling and earned media are more valuable than ever, how to align closely with operations teams, and how to measure your marketing impact across channels. Most importantly, you'll walk away with strategies to do more with less, prioritize genuine human connection, and create integrated campaigns that truly move the needle for your organization.

RELATED RESOURCES

Connect with Genevieve - https://www.linkedin.com/in/genevievebranco/

Marketing + Operations: Why Total Alignment is Vital to Growth - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-operations-alignment/

Healthcare Marketing Strategies During A Recession - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/marketing-strategies-during-recession/

When & How to Expand Your Healthcare Media Mix - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/expanding-channel-media-mix-strategy/

Harnessing the Power of AI Marketing for Healthcare - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/harnessing-ai-marketing-for-healthcare/

As your healthcare group expands, you need de novo offices to be profitable from day one. This means it is imperative to have an effective marketing strategy before your new office opens. But where do you start?

On this episode of Ignite, our hosts, CEO, Alex Membrillo, and SVP of Healthcare Marketing, Lauren Leone, discuss how to develop a de novo marketing strategy that will help your multi-location healthcare group establish a digital presence, attract-high quality traffic, and maximize profitably on day one.

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The first 90 days are pivotal to all new healthcare chief marketing officers (CMOs). How can you ensure that you're in alignment with your executive team and meeting expectations?

On this episode of Ignite, our hosts, CEO, Alex Membrillo, and SVP of Healthcare Marketing, Lauren Leone, breakdown what the first 90 days as CMO of a healthcare organization should look like and what are the top priorities to focus on during that time.

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We've been MIA, but that's because we are evolving! Our mission is to help healthcare organizations reach and engage new patients, so they can get the care they need. With this in mind, our main focus has been developing a new website, creating new content for high-growth healthcare organizations, and expanding our service offerings.

We'll be back in 2 months, ready to share more healthcare marketing tips, best practices, and strategies to optimize your digital marketing performance.

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https://www.linkedin.com/company/cardinal-digital-marketing/mycompany/