iGaming Daily – Détails, épisodes et analyse

As SBC Summit Lisbon draws even closer, attention now turns to the greatest show in gaming.

On the latest episode of the iGaming Daily’s limited series Path to Lisbon, we will be looking back at a keynote speech from the former NFL quarterback Dan Marino at June’s SBC Summit North America in New Jersey.

During the session, the Miami Dolphins superstar talked with Dylan Slaney, the CEO of Light & Wonder about his charitable foundation, work with the NFL, and partnership with Pixiu Gaming.

Marino is just a taster for some of the exciting keynote speakers lined up for SBC Summit Lisbon. 

Headlining the Super Stage on day one of the conference will be Sir Tim Berners Lee, the inventor of the World Wide Web. In the fireside discussion, Sir Tim will focus on how his vision of a globally connected network of computers has revolutionised the way we share information.

Also slated to speak is the skateboarding pioneer Tony Hawk who will be looking back on his career as well as providing insights into his approach to sustaining success and innovation over the years.

Remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

The recent Dutch Formula 1 Grand Prix has highlighted the regulatory sensitivities of gambling sponsorship displayed in sports. 

In the week before the Grand Prix, the Netherlands gambling authority De Kansspelautoriteit (KSA) demanded that Stake.com be removed from the team it sponsors or risk participation.  

On today’s episode of iGaming Daily, supported by Optimove, Ted Menmuir, SBC’s Content Director was joined by Ted Orme-Claye and Callum Williams from the Insider Sport team to take a look at the reasons behind this development.

The trio also consider what consequences this could have for gambling operators seeking multi-country sponsorship opportunities, what factors operators need to be aware of when crafting global marketing strategies and if this decision is indicative of the increasing pressure betting companies are facing when it comes to marketing and advertising.

To read more about the topic, click on the following links:

- Formula One ordered to remove any Stake branding of F1 Team (insidersport.com)

Host: Ted Menmuir
Guests: Ted Orme-Claye and Callum Williams
Producer: Anaya McDonald
Editor: James Ross

Remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In the latest episode of iGaming Daily’s Path to Lisbon limited series, we’ll be looking back at the Affiliate Leaders panel held earlier this year at SBC Summit Rio.

Moderator Gilda Caldas, Afiliapub’s Marketing Manager for Brazil, was joined by executives from Better Collective, Clever Advertising, GR8 Tech and Traffic Balance to discuss how affiliate marketers can find success in the Brazilian market.

Culturally in Brazil, customer acquisition is driven by influencers, streamers and alternative channels and the industry experts offer their insights into how affiliates can educate the local market and partner with operators, media and other stakeholders.

This session is just a taster of what is to come at SBC Summit Lisbon, which will be hosting a two-day Affiliate Leaders Summit. Can’t wait until then? You can check out the new SBC Affiliate Leaders magazine which will be released on September 4th and sign up for the Affiliate Leaders newsletter. 

But for now, sit back and enjoy this discussion on how to gain success in the Brazilian market.

To find out more about SBC Summit Lisbon, click on the link below:

- SBC Summit 2024 - Agenda - SBC Events

Remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

Geolocation is an essential tool to have to be an effective and compliant business in the North American online gaming space. Being able to identify where players are located and whether they are indeed within the state lines is crucial to comply with state laws.

With Radar, the geolocation platform provider with years of experience servicing varying sectors now offering its services to the US market, todays episode of iGaming Daily, sponsored by Optimove, see's host and Editor of SBC Americas, Jessica Welman joined by CEO of Radar, Nick Patrick to talk all the latest developments in geolocation, and Radars plans having now moved into the iGaming space.

To read more on the topic discussed in today's podcast, click on the following link:
https://sbcamericas.com/2024/03/21/radar-geolocation-alternative-us/

Host: Jessica Welman
Guests: Nick Patrick, CEO of Radar
Producer: Anaya McDonald
Editor: James Ross

Remember to check out our partners Optimove at https://hubs.la/Q02gLC5L0 or go to optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In the post-PASPA era we’ve seen major betting scandals across the MLB, NFL and NCAA but none come close to the story of Jontay Porter, the former Toronto Raptor who has now been permanently banned from the NBA.

On today’s episode of iGaming Daily, sponsored by Optimove, SBC Americas Editor, Jessica Welman, is joined by Insider Sports Editor, Ted Orme-Claye and Senior Journalist, Callum Williams, break down what Porter did, how the league responded, and what this means for the sports betting and basketball industries going forward.

To read more on the topic discussed in today's podcast, click on the following link:

- https://sbcamericas.com/2024/04/17/jontay-porter-nba-betting-ban/

Host: Jessica Welman
Guests: Ted Orme-Claye & Callum Williams
Producer: James Ross
Editor: James Ross

Remember to check out our partners Optimove at https://hubs.la/Q02gLC5L0 or go to optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

The Grand National, arguably Britain’s biggest betting event and the most important in the racing calendar, took place over the weekend, but horse racing is at a crossroads when it comes to securing its future sustainability and growth. 

The sport’s attendance numbers have been falling in recent years, the impact of COVID continues to bite into its finances, and stakeholders are concerned about how incoming affordability measures could affect its situation.

Meanwhile, another huge betting event is getting closer by the day - the UEFA Euro 2024 in Germany. But with the UK tightening the leash around betting advertising, what should bookmakers consider ahead of the tournament?

These will be the topics on today's episode of iGaming Daily, sponsored by Optimove, as Ted Orme-Claye, Editor of Insider Sport and Payment Expert, takes over hosting duties and is joined by his IS & PE team in Callum Williams and Kieran O'Connor.

To read more on what was discussed in the podcast, click on the links below:

- https://insidersport.com/2023/11/30/the-racing-app-william-woodhams-explains-fitzdares-content-ambitions/
- https://insidersport.com/2024/04/15/asa-uefa-euro-2024-marketing/
- https://paymentexpert.com/2024/04/15/riccardo-tordera-ricchi-uk-payments/ 

- https://insidersport.com/2024/04/05/wsl-media-sponsorship-renewals/ 

Host: Ted Orme-Claye
Guests: Callum Williams & Kieran O'Connor
Producer: James Ross
Editor: James Ross

Remember to check out our partners Optimove at https://hubs.la/Q02gLC5L0 or go to optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

iGaming Daily, sponsored by Optimove, heads to the Romania capital Bucharest in today's episode as SBC's Media Manager, Charlie Horner, jumped on a plane and headed to the newly opened office of EveryMatrix, to have a chat with the firm's CEO, Ebbe Groes.

The duo talk about the history of EveryMatrix and how the company expanded across the globe, as well as discussing new opportunities for the igaming industry that are emerging in various markets and some high profile dealings within the lotteries sector. 

To read more about the discussions talked about in today's podcast, click on the link below:

- https://casinobeats.com/2024/04/12/everymatrix-peru-player-data-points-towards-enormous-potential/

Host: Charlie Horner
Guest: Ebbe Groes
Producer: James Ross
Editor: James Ross

Remember to check out our partners Optimove at https://hubs.la/Q02gLC5L0 or go to optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

iGaming Daily's CRM-focused series returns with its latest episode!

Joining James Ross once again in the series is Optimove's CEO, Pini Yakuel, with the duo talking about the firm's new Position-less Marketer, inspired by NBA star, LeBron James' famous statement - “I’m not a point guard, shooting guard, small forward, or power forward. I’m a basketball player.”

Pini delves into what a Position-less Marketer is, how it enhances the industry and break the mould to what’s already out there and several key factors that birthed Position-less Marketer.

To read more about Optimove's Position-less Marketer, click on the link below:

- https://martech.org/the-rise-of-the-position-less-marketer/
 
Host: James Ross
Guest: Pini Yakuel
Producer: Anaya McDonald
Editor: James Ross

Remember to check out our partners Optimove at https://hubs.la/Q02gLC5L0 or go to optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

The iGaming Daily podcast returns after its brief week break!

And in today's episode, supported by Optimove, Joe Streeter takes over the hotseat with an interview conduct during the brief hiatus with Incentive Games' CEO and Co-Founder, John Gordon, to discuss free to play games, such as Match5, and their importances in the current igaming landscape.

As well as exploring the topic of player retention and Incentive Labs, the duo also delved into the recent Old Firm derby with Celtic vs Rangers and Manchester United dropping more points in the race for top four.

Host: Joe Streeter
Guest: John Gordon
Producer: Anaya McDonald
Editor: James Ross

Remember to check out our partners Optimove at https://hubs.la/Q02gLC5L0 or go to optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

iGaming Daily's resident SEO expert, Ivana Flynn, is back for another fascinating episode of her SEO specials, bringing you expert discussion on the biggest topics surrounding Google and search engine optimisation impacting not only the industry, but businesses and SEOs around the world.

In Ivana's latest episode, the focus turns towards the upcoming UEFA EURO 2024 competition and how gambling firms can prepare when it comes to SEO, as she is joined by Simon Flynn, Site Manager at Game Lounge and Sean Bianco, Co-Founder at Gain Changer.

Host: Ivana Flynn
Guests: Simon Flynn & Sean Bianco
Producer: Anaya McDonald
Editor: James Ross

Remember to check out our partners Optimove at https://hubs.la/Q02gLC5L0 or go to optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.