Welcome to the Idea to Value podcast, where in every episode we highlight the latest insights into creativity and innovation from experts across the world. I’m your host Nick Skillicorn, I care about the evidence behind what makes ideas happen, and I have already helped thousands of people like you through my unique insights into recent scientific findings of how creativity works. I also show you how to turbocharge innovation programmes so they can finally deliver on the value and ideas you’ve been struggling to execute. Get your free training on how creativity can be improved by registering at https://www.ideatovalue.com
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Seth Godin - The Song of Significance: Podcast E165
Saison 8 · Épisode 165
lundi 29 mai 2023 • Durée 40:43
In today's episode of the Idea to Value Podcast, we speak with one of the most influential and prolific authors on the topics of marketing and creativity in the world, Seth Godin.
Seth Godin is one of the fathers of online and email marketing, and has blogged every day for decades. His blog has thousands of posts, he has written over 20 bestselling books, and his views are respected around the world. His newest book is "The Song of Significance: A Manifesto for Teams and the People Who Lead Them", about how we can all find work which is both more valuable and more meaningful.
Since 2005, Nick Skillicorn has been helping companies around the world enhance their innovation capabilities, deliver their most strategically transformational projects, unlock the creativity of their people and execute their ideas more effectively to deliver more value from their ventures and innovation portfolio.
He does this through his Consulting, Keynote Speeches, Project Management, Workshops and Sprints.
This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/
I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.
Since 2005, Nick Skillicorn has been helping companies around the world enhance their innovation capabilities, deliver their most strategically transformational projects, unlock the creativity of their people and execute their ideas more effectively to deliver more value from their ventures and innovation portfolio.
He does this through his Consulting, Keynote Speeches, Project Management, Workshops and Sprints.
We cover the most important data on innovation teams, including the changes in appetite for different types of innovation projects based on the uncertainty in the coming 2023 economy.
Topics covered in this episode: Links mentioned in this episode: Bonus:
Todd Henry Developing a Daily Creative practice Podcast S7E163
Saison 7 · Épisode 163
jeudi 15 septembre 2022 • Durée 31:15
In today's episode of the Idea to Value podcast, we speak again with author Todd Henry about his new book Daily Creative. By the time this podcast launches, the book has already been #1 on Amazon, so congratulations Todd.
You may remember Todd from the previous podcast interview where we talked about the Motivation Code. Today we talk about what it takes to make creativity a daily exercise and how to make it more actionable and productive.
00:04:00 - What you do every day matters more than what you do once in a while
00:07:15 - How the book is structured in order to be useful every day and repeatable
00:10:00 - The book is designed to help people develop the process and cadence of creativity instead of just getting by on skill
00:15:45 - With people's shortening attention spans, people need a book like this now
00:21:40 - People are afraid of making mistakes, while they have no idea of what is important yet. You learn in the midst of doing
00:23:30 - Re-imagining what Todd wants to do in the world
Links mentioned in the episode: Bonus:
Podcast S7E162: Angus Fletcher - Improving creativity through narrative and movement
Saison 7 · Épisode 162
jeudi 26 mai 2022 • Durée 25:51
In this episode of the Idea to Value podcast, we speak with Prof Angus Fletcher from Ohio State University. He describes himself as a "Story Scientist, and his team have been doing some interesting research into new ways of improving creativity and problem solving through narrative and storytelling.
We speak about the unique link between motor neurons and creativity, how to use movement to spark creativity, and how artificial intelligence may never be truly creative.
Themes discussed in this episode:
00:01:30 - What is narrative storytelling
00:03:00 - How the motor regions of the brain are responsible for much of our logical intelligence
00:07:00 - The longer people study, the less able they become at counterfactual thinking
00:10:15 - Narrative and storytelling helps taking a specific single idea and expanding it in level of detail and logically into the future
00:13:00 - The curse of knowledge and solving problems using the same techniques as always
00:16:30 - The neuroscience of creativity in the brain's motor regions, and how this is different from pattern-recognition networks like the visual system
Links mentioned in this episode: Bonus:
Podcast S7E161: Tiffani Bova - Employee Experience leading to Customer Experience
Saison 7 · Épisode 161
jeudi 19 mai 2022 • Durée 31:11
In this episode of the Idea to Value Podcast, we speak with Salesforce's Innovation and Growth Evangelist Tiffani Bova. Tiffani is recognised as one of the top management thinkers in the world by Thinkers 50, is the author of Growth IQ and is a well-known speaker on the topic of Growth.
We speak about why the experience of your employees is one of the most overlooked drivers of the experience your customers have with your company, and how leaders might need to reevaluate their priorities to achieve growth.
Topics covered in this episode:
00:01:30 - How Tiffani's early experience with Cloud Technology allowed her to create a role at Salesforce where she helps companies identify the art of what is possible
00:04:45 - The insights from 4,000 - 5,000 companies that led her to her first book: Growth IQ
00:25:30 - Why is the experience of work tools so much worse than the experience for consumer apps and tools?
00:28:00 - The average enterprise has over 900 apps, and less than 20% are integrated
Links mentioned in this episode: Bonus:
Podcast S7E160: Eric Barker - Plays well with others
Saison 7 · Épisode 160
jeudi 5 mai 2022 • Durée 42:16
In this episode of the Idea to Value Podcast, we speak with bestselling author Eric Barker. Eric runs one of the most popular newsletters on the web to use science and psychology to improve your life, and I have been a fan for years.
00:01:30 - Eric's background interest in philosophy and social sciences leading him to develop his blog and newsletter
00:04:45 - His first book Barking up the wrong tree looking into the maxims in life about success are not always true
00:07:15 - His new book, and what we can learn about strengthening relationships. What is a myth, and what has some science behind it?
00:09:30 - How the pandemic has made people more aware of the dangers of isolation, and how before the 19th century, loneliness was not a major issue. Loneliness is a deeply personal perception
00:15:00 - The issue with social media and parasocial relationships
00:17:00 - Having an improved social life, especially groups who know one another, has the equivalent positive benefit as a salary raise of $150,000
00:19:30 - The best ways to build and deepen friendships, giving time and showing vulnerability
00:25:30 - How all of us are terrible at read what other people are thinking, and how to improve this
00:29:45 - How teams can build team dynamics for trust and increased creativity
Links mentioned in this episode: Bonus:
Podcast S7E159: Margaret Webb - Divergent Association Task
Saison 7 · Épisode 159
jeudi 28 avril 2022 • Durée 23:08
In today's episode of the Idea to Value podcast, we speak with Dr Margaret Webb from the University of Melbourne. Together with her co-author Dr Simon Cropper and Jay Olson, they created and released the Divergent Association Task, a new method to estimate the divergent creative potential of someone based simply on them entering a few words into an online form.
This test has since exploded, with millions of people taking the test online, making it the largest research data source for creativity research currently active.
In this episode, we speak about the foundation of the research, what the results show us, and what other creativity research Dr Webb is working on.
Topics covered in this episode:
00:01:15 - Dr Webb's start in research about Mindsight, seeing patterns where none exist
00:02:45 - What the Divergent Association Task is and how it started
00:10:30 - The DAT works by analysing how closely certain sets of words co-occur across the internet, and why listing unrelated words is so incredibly hard for the human brain
00:13:30 - Dr Webb's other research on creativity into Aha Moments, and types of like positive schizotipy
Links mentioned in this episode: Bonus:
Podcast S7E158: Ayse Birsel - Design the life you love
Saison 7 · Épisode 158
jeudi 21 avril 2022 • Durée 34:04
In this episode of the Idea to Value podcast, we speak with award winning designer Ayse Birsel. Ayse has been voted one of the most creative people in business by Fast Company, is a bestselling author, and has won international awards for designing everything from furniture to cars to toilet seats to vegetable peelers. Without knowing it, you are likely to have used something she has designed in your own life.
We speak about her unique design process, how she approaches design challenges, and how to design a life you love.
Topics covered in this episode:
00:01:30 - Ayse's journey to becoming a designer
00:03:30 - Her unique design process, based on her four steps of Deconstruction & Reconstruction
00:06:30 - Empathy and understanding the needs of the customer, as well as optimism and collaboration
00:10:15 - How she feels challenge and frustration every morning when designing, and how to get over it, and why showing up to do the work repeatedly is the sign of a true creative professional
00:14:00 - On whether her work has a "signature look" or not (talking about Dichotomy Resolution), and what is important in good design
00:17:00 - Her Book: Designing the Life you Love
00:23:30 - Research into what older people want out of their lives, and her upcoming book: Design the Long Life you Love
00:28:00 - Breaking preconceptions about what it means to love your life
Podcast S7E157: Paul Ruppert - How the 1990s telecomms industry drove innovation
Saison 7 · Épisode 157
jeudi 14 avril 2022 • Durée 27:03
In today's episode of the Idea to Value podcast, we speak with Paul Ruppert. Paul is a veteran of the Telecommunications industry, and his companies have helped bring breakthrough technologies like worldwide mobile calling and SMS to the masses.
In this interview, we speak about what it takes for companies to innovate in new markets, the challenges with new technology and whether you are better off being a first mover or fast follower.
Apologies about any sound quality issues.
Topics covered in this episode:
00:01:30 - Paul's journey helping to launch the company that became AT&T in America, and then at the company which brought SMS to the next level
00:04:45 - What it was like innovating in an industry when the technology was only just being developed
00:10:45 - The advantage of bringing in ideas from outside, as well as developing your own innovations internally at the same time
00:13:00 - How do you convince Venture Capital to invest millions in a new idea, with a view on growth
00:16:00 - Instead of going Zero to One, aiming for going from Zero to a Billion
00:19:30 - The work which Paul is currently doing around messaging and CPAAS
00:22:00 - Is your company a predator or bait, when it comes to acquisitions?
Andy has worked as a strategic advisor to Leaders for decades, with experience at McKinsey, IBM and now Change Logic. We speak about the myth of only startups being able to innovate, and what it takes for large corporations to be able to execute disruptive innovations.
Topics covered in this episode:
00:01:30 - Andy's background with IBM's Emerging Business opportunities, and how this brought him to the idea that corporations can innovate better than startups
00:04:15 - Where the myth that large corporations cannot innovate comes from
00:07:00 - How survivorship and confirmation bias make people forget all the startups who tried but failed, and how corporations should not try to copy startups
00:08:30 - How LexisNexis innovated to create an entirely new business model
This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/
I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.
This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/
I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.
00:18:00 - What people believe is possible is usually related to their fears or hopes
00:20:00 - Spontaneous movements may spark new ideas, and also get you out of your comfort zone
00:22:00 - Artificial creativity like AlphaGo and GPT-3 are already better than humans at generating divergent iterations of ideas, but will never be creative as they cannot use logic to progress a narrative and understand meaning
This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/
I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.
This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/
I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.
This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/
I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.
This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/
I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.
This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/
I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.
This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/
I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.
This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/
I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.
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