In today's episode of the Idea to Value Podcast, we speak with one of the most influential and prolific authors on the topics of marketing and creativity in the world, Seth Godin.

Seth Godin is one of the fathers of online and email marketing, and has blogged every day for decades. His blog has thousands of posts, he has written over 20 bestselling books, and his views are respected around the world. His newest book is "The Song of Significance: A Manifesto for Teams and the People Who Lead Them", about how we can all find work which is both more valuable and more meaningful.

Full episode at https://wp.me/p6pllj-1Qm 

Since 2005, Nick Skillicorn has been helping companies around the world enhance their innovation capabilities, deliver their most strategically transformational projects, unlock the creativity of their people and execute their ideas more effectively to deliver more value from their ventures and innovation portfolio.

He does this through his Consulting, Keynote Speeches, Project Management, Workshops and Sprints.

Click here to find out how he can help you: https://www.improvides.com/ 

• 00:02:45 - Showing up to create, and how the format of the media influences what he creates
• 00:05:45 - You need to figure out who you are working for. Seth does not write his blog for advertisers
• 00:07:45 - The smallest viable audience gives you freedom
• 00:09.45 - Is it worth trying to convince skeptics of your ideas. Shun the non-believers. The value of facts vs stories
• 00:12:15 - The Song of Significance: What is the best job you ever had?
• 00:14:30 - Seth's view on Elon Musk and how to approach innovation in the world
• 00:18:00 - The difference between managers and leaders, and how everyone can be a leader
• 00:22:15 - Teams engage in mutual leadership. Teams can make significance
• 00:25:00 - The story of Aravind Eye Hospitals, and how they enable their people to make a difference
• 00:27:15 - How people have been taught to not feel creative or significant, and what needs to chance in the system
• 00:29:15 - How to change your situation at work to become more significant
• 00:31:45 - The resistance to changing themselves which so many people feel, and how to overcome it
• 00:34:30 - How to get enrollment from other team members
• 00:36:45 - How to ask questions to create a vision for what to do next
• 00:39:30 - Real creativity is a generous act

• The Song of Significance: https://seths.blog/song/
• Seth's Blog: https://seths.blog/

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

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Copyright https://www.ideatovalue.com

Since 2005, Nick Skillicorn has been helping companies around the world enhance their innovation capabilities, deliver their most strategically transformational projects, unlock the creativity of their people and execute their ideas more effectively to deliver more value from their ventures and innovation portfolio.

He does this through his Consulting, Keynote Speeches, Project Management, Workshops and Sprints.

Click here to find out how he can help you: https://www.improvides.com/ 

In today's episode of the Idea to Value podcast, we speak with Innovation Leader management team of Scott Kirsner (previously on the podcast here) and Alex Slawsby about the breaking new InnoLead report "Benchmarking Innovation Impact 2023".

See the full episode at https://wp.me/p6pllj-1PQ 

We cover the most important data on innovation teams, including the changes in appetite for different types of innovation projects based on the uncertainty in the coming 2023 economy.

• 00:04:00 - The target audience for the 2023 report is anyone involved in innovation in companies with 5,000+ employees
• 00:08:00 - The data the previous reports from 2018 and 2020 on what innovation portfolio mixes look like
• 00:13:30 - The 2023 data shows companies are less willing to invest in transformational innovation
• 00:18:00 - How different teams appear to define the ambition of innovation differently
• 00:22:45 - The top 10 challenges to innovation in companies
• 00:24:30 - CEOs are supporting innovation, but executive support seems to be decreasing
• 00:30:00 - The top 8 enablers of innovation success
• 00:33:45 - Innovation teams are choosing to work in a hybrid manner
• 00:41:00 - The trends with hiring and innovation team sizes
• 00:44:30 - How budgets for innovation teams are falling compared to previous years
• 00:47:15 - Not enough innovation leaders are acting like intrapreneurs
• 00:50:00 - This is the year where innovation teams either prove their value or experience pruning

• Nick's summary of the 2023 data and report on Linkedin: https://www.linkedin.com/pulse/leaders-invest-less-transformational-innovation-due-fears-skillicorn/
• The full report: https://www.innovationleader.com/research-reports/benchmarking-innovation-impact-2023/
• Innolead website: https://www.innovationleader.com

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

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* Video Hosting: Vimeo:  https://share.vimeo.com/nickskillicorn 

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

I was so inspired that today I recorded a mini-podcast episode of the Idea to Value podcast all about it.

The 5 reasons are:

1. See the evolution of your creative output
2. Be inspired to generate new ideas
3. Overcome previous challenges
4. Evaluate your creative productivity
5. Assess your trends and direction

Click here to listen to or watch the episode now, and if you like mini-podcast episodes like this, I would really appreciate it if you gave the Idea to Value podcast a review in your favorite player, whether it is iTunes, Spotify, Stitcher or anywhere else.

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

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I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

In today's episode of the Idea to Value podcast, we speak with Fredrik Haren, known as the Creativity Explorer.

See the full episode at https://wp.me/p6pllj-1sV 

We speak about what we can learn about creativity from different cultures around the world.

• 00:03:00 - Fredrik's journey with learning about creativity from places we normally don't go
• 00:04:30 - The difference between being an expert and explorer
• 00:05:45 - What he learned about the child of a prostitute in a slum in India: Sufferender - accepting the fact that you are suffering, and not letting that stop you
• 00:11:30 - Thailand paper artist: Sabai Sabai - Things are going to be ok. Take an idea nap when you're feeling blocked
• 00:15:30 - Icelandic word Heimskur, means Idiot, but specifically someone who did not steal ideas from overseas and instead stayed where they were

Fredrik's website: https://www.fredrikharen.com/

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

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Want to rapidly validate new ideas and innovative products and GROW your online business?

These are the tools I actually use to run my online businesses (and you can too):

* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X 
* Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X 
* Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 
* Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue 
* Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ 
* Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ 
* Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 
* eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 
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I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

In today's episode of the Idea to Value Podcast, we speak again with David Burkus about his new audiobook: Pick a Fight.

See the full episode at https://wp.me/p6pllj-1sQ 

We speak about why underdogs do so well, and what it takes to get your team to rally behind a cause.

• 00:01:45 - People don't want to join a company, they want to join a crusade
• 00:02:30 - What are you fighting for?
• 00:05:30 - The three types of fights that a company can choose from: Revolutionary Fight (like Ellevest), Underdog Fight (like Netflix) and Ally Fight (like WD40)
• 00:14:30 - Being an underdog appears to make you more creative, as shown by research by Samir Nurmohamed
• 00:18:00 - The story of the Netflix HR document, which shows how you need to allow people to do their best work
• 00:22:00 - Leaders don't need to develop a vision, it is about describing the vision which already exists in the people

How to find out the purpose of your organisation, ask these two questions of your people:

What do we do here?

How does what you do help us do that?

• Audiobook: Pick a fight: https://amzn.to/3b3pVzj
• David's website: https://davidburkus.com/

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

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Want to rapidly validate new ideas and innovative products and GROW your online business?

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* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X 
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I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

In today's episode of the Idea to Value Podcast, we speak with Håkan Ozan, who has helped to draft the recent ISO Standard on Innovation Management.

See the full article at https://wp.me/p6pllj-1sL 

• 00:01:30 His start with innovation management systems
• 00:02:30 What is an innovation management system
• 00:07:30 The reaction from the community to the attempt to build a management standard for innovation
• 00:12:00 The next steps for the ISO Standard

• Hakan's Blog: http://hakanozan.net/
• ISO Standard 56000: Innovation Management: https://www.iso.org/standard/69315.html

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

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Want to rapidly validate new ideas and innovative products and GROW your online business?

These are the tools I actually use to run my online businesses (and you can too):

* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X 
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I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

In today's episode of the Idea to Value Podcast, we speak with Kathryn Haydon, keynote speaker and founder of Sparkitivity.

See the full article at https://wp.me/p6pllj-1sM 

We speak about breaking through the inertia of no, and how to use the Universal Creative Process to become more productive and prolific.

• 00:02:00 What are the circumstances that help people find meaning in their work
• 00:06:15 The possibility ecosystem
• 00:08:30 Breaking through the inertia of no
• 00:11:00 Tools to find the right questions to solve
• 00:13:00 The creative process
• 00:16:00 Using the process workflow of become more productive

• Sparkitivity website: https://sparkitivity.com/
• Book: The Non-Obvious Guide to Being More Creative https://amzn.to/3enP5M8

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

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Want to rapidly validate new ideas and innovative products and GROW your online business?

These are the tools I actually use to run my online businesses (and you can too):

* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X 
* Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X 
* Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 
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* Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ 
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* Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 
* eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 
* Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv 

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

In today's episode of the Idea to Value Podcast, we speak with Tendayi Viki, innovation expert and associate Partner at Strategyzer.

See the full article at https://wp.me/p6pllj-1s8 

We talk about his new upcoming book Pirates in the Navy, and how to build an innovation culture where intrapreneurs can flourish.

• 00:01:30 How intrapreneurs need to act like pirates and privateers within a company
• 00:03:30 The problem is that if you act like a pirate, you will have people rooting for you to fail
• 00:05:30 Building an innovation portfolio
• 00:07:45 What distinguishes a pirate from a privateer, who works on behalf of the organisation
• 00:10:00 What helps change a company's innovation culture is to get an early win
• 00:12:30 How to figure out where a company's innovation successes have been
• 00:15:00 Building a bridge to the core to build an ambidextrous organisation

• Book: Pirates In The Navy: How Innovators Lead Transformation https://amzn.to/2RAZKco
• Tendayi's website: https://tendayiviki.com/

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

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Want to rapidly validate new ideas and innovative products and GROW your online business?

These are the tools I actually use to run my online businesses (and you can too):

* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X 
* Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X 
* Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 
* Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue 
* Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ 
* Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ 
* Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 
* eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 
* Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv 

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

In today's episode of the Idea to Value Podcast, we speak with Science and Technology Journalist Gemma Milne.

See the full article at https://wp.me/p6pllj-1sA 

Gemma has a new book coming out, all about the effects that hype is having on science journalism, and we talk about what you can do to make better understand the truth in what you read, as well as developing your critical thinking.

• 00:01:00 How hype can be used as a tool
• 00:02:30 How hype affects the way we learn about and understand new ideas
• 00:04:00 Hype is accidental fooling
• 00:05:30 There is a responsibility on scientists and journalists to make sure that what is being communicated is true, but also on the reader
• 00:07:00 Examples of which innovations are being overhyped (like Artificial Intelligence), and also underhyped (like Fusion energy)
• 00:11:45 How scientists can communicate better while still telling the truth, and preventing fake news from countering the public opinion
• 00:16:00 Has there been an erosion of trust in science? Or is it about the public not being able to attribute expertise
• 00:17:45 Always consider the context of what you are reading and hearing

• Book: Smoke & Mirrors: How Hype Obscures the Future and How to See Past It Paperback https://amzn.to/2wCkd9q
• Gemma's website: https://www.gemmamilne.co.uk/
• Gemma's twitter: https://twitter.com/gemmamilne

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

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I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

In today's episode of the Idea to Value Podcast, we speak with CEO of Board of Innovation, Philippe de Ridder.

See the full article at https://wp.me/p6pllj-1sU 

We speak about how the world has changed due to the 2020 Coronavirus, how companies will need to adjust their strategy and operations, and what will likely change with Innovation Consultancies in the coming years.

• 00:01:00 How Board of Innovation started by trying to help companies understand new business models
• 00:02:45 The Low Touch Economy and the long term impact of COVID-19
• 00:05:30 The habits that will change in the coming months and years, and how they will impact businesses
• 00:09:00 How government control will change people's behaviours
• 00:11:00 Scenario planning of the severity and duration of the potential Coronavirus timelines, and the impact on the company
• 00:15:00 Why Board of Innovation gives out so many of their tools for free on their website
• 00:16:30 How the innovation services industry will change over the coming years, as companies stop investing in innovation theatre and more investment will go into strategy and delivery

• Board of Innovation website: https://www.boardofinnovation.com/
• Report: The Low Touch Economy: https://www.boardofinnovation.com/low-touch-economy/

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

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I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

In today's episode of the Idea to Value podcast, we speak with Denise Jacobs, author of Banish your inner Critic, about how to overcome anxiety during this incredibly stressful time.

See the full episode at https://wp.me/p6pllj-1sK 

You don't have to do anything.

We don't have to be doing stuff all the time.

Part of what people are experiencing is a deeply ingrained habit, to be busy, to be active, to be doing something...

...To be looking like you're doing something... 

For so long that this habit is what you're trying to break.

Because intrinsically all of came out of the womb knowing how to be. 

• 00:01:30 - The pressure some of us are feeling to make the most of our potential in the pandemic
• 00:03:30 - This is the time for a collective global pause
• 00:05:30 - How to overcome anxiety and your inner critic
• 00:10:30 - Managing guilt caused by social media usage
• 00:13:00 - The feeling we are experiencing right now is grief
• 00:15:00 - You need to slow down and focus on the basic things
• 00:17:00 - Overcoming the anxiety that comes with not knowing what you want in life

• Denise Jacobs' website: https://denisejacobs.com/
• Book: Banish your inner Critic: https://amzn.to/39LHT8N
• Denise on Twitter: http://twitter.com/denisejacobs
• Denise on Linkedin: http://www.linkedin.com/in/deniserjacobs

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

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I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

In today's episode of the Idea to Value podcast, we speak with Professor Rita McGrath, one of the world's most respected experts on the intersection between strategy and innovation.

See the full episode at https://wp.me/p6pllj-1sJ 

One of the interesting points we cover is the concept of Inflection Points in innovation, and the management structures and governance from leadership required for innovation to thrive in a company.

• 00:02:00 - Competitive advantages are no longer sustainable, and innovation is needed to replace these constantly
• 00:03:00 - Resource allocation is really at the core of strategy, and innovation requires these investments as well
• 00:04:30 - Major inflection points (a 10x change) at the time don't look like huge shifts, it is only afterwards that they become apparent
• 00:07:00 - The recipe of previous success is baked into the working practices of a company, but was once true will not always be true
• 00:09:30 - Many leaders can get into their positions without ever touching innovation, which makes them averse of it
• 00:11:30 - Example of leadership choices and decision making from a Virtual Bank
• 00:13:00 - Reducing the risk and fear of failure
• 00:15:30 - How you allocate your innovate portfolio will depend on which industry you are in
• 00:16:30 - Innovation management is something most companies need assistance with
• 00:18:00 - Governance structure and resource allocation is vital. Leaders need to focus 50% of their time on innovation

• Rita's website: https://www.ritamcgrath.com/
• Book: Seeing around corners: https://amzn.to/2wnPPQc

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

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* Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 
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* eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 
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I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

In today's episode of the Idea to Value Podcast, we speak with Alex Osterwalder, Partner at Stratgyzer and creator of the Business Model Canvas.

See the full episode at https://wp.me/p6pllj-1sw 

We speak about what it takes to create an invincible company, with a particular emphasis on the importance of a balanced innovation portfolio.

• 00:01:30 - How the Business Model Canvas (BMC) was created 20 years ago, to help companies innovate
• 00:04:00 - The original purpose of the BMC was to map out any business model, whether it was a company's current one or one they wanted to create
• 00:05:00 - Innovation is now such a mature profession that practitioners need to understand all of the specialist tools at their disposal. This includes the Innovation Portfolio Maps and Business Model Patterns
• 00:08:45 - The different types of innovation in a company require different attitudes and management methods
• 00:11:00 - Most companies don't believe they have high-quality systematic innovation capabilities. Instead, they have innovation theatre.
• 00:12:30 - What is an innovation portfolio? Exploiting and Exploring opportunities
• 00:14:30 - The business plan is the enemy of innovation. The importance of killing projects
• 00:16:15 - Companies need to give innovation projects dedicated resources
• 00:20:00 - Most business leaders don't understand business models
• 00:21:30 - Companies should have a Chief Entrepreneur, and should be at the same level as the CEO
• 00:23:30 - Leadership commitment is required to invest in an innovation portfolio

• Strategyzer: https://www.strategyzer.com
• The Invincible company: https://amzn.to/3dFjh4W

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2
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Want to rapidly validate new ideas and innovative products and GROW your online business?

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* Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 
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I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

In this episode of the Idea to Value podcast, we speak with Dr Ralph-Christian Ohr about ambidexterity, dual innovation and what it takes to scale up new ventures.

See the full episode at https://wp.me/p6pllj-1KE 

#podcast #innovation #ambidextrous

Rather than there being a single best way to set up an ambidextrous organisation, it requires a set of key principles which all innovation teams and companies need to display.

• 00:01:15 - How Ralph got started on Dual Innovation
• 00:03:30 - The challenge of exploring and exploiting innovation at the same time
• 00:07:30 - How innovation dies at the handovers, especially when there are separate business units for innovation
• 00:09:30 - Steve Blank recently mentioned that scaling is the crux of ambidexterity
• 00:15:30 - What is required to manage the space in between the core business and innovation units
• 00:20:30 - The principles required for successfully delivering dual innovation
• 00:23:30 - Where innovation should sit is based on what scope of business it is trying to change
• 00:25:00 - Idea progress needs a validation process to identify learning loops

• Ralph on Linkedin: https://www.linkedin.com/in/ralphchristianohr/

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

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These are the tools I actually use to run my online businesses (and you can too):

* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X 
* Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X 
* Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 
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I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

In today's episode of the Idea to Value podcast, we speak with multiple entrepreneur Josh Linkner, about how to apply discipline to creativity.

See the full episode at https://wp.me/p6pllj-1su 

Josh is a talented Jazz guitarist, as well as having written bestselling books and starting and selling multiple technology companies. Today we talk about what it takes to make creativity a ritual in your company.

• 00:02:00 - Everyone can be creative. We are born to be creative
• 00:04:00 - How you can apply discipline to creativity
• 00:05:00 - What holds most people back is fear
• 00:06:00 - How can you become an artist in your own field? What is the risk of doing nothing?
• 00:08:15 - How to build up rituals and rewards to encourage creativity
• 00:10:30 - You don't always need to try to disrupt the industry with breakthrough innovations from the start
• 00:13:00 - The "Judo Flip" technique, to do the opposite of what is conventional wisdom
• 00:14:00 - Role Storming, brainstorming while performing a character
• 00:17:00 - How to make creativity a daily habit in a corporation

• Josh's website: https://joshlinkner.com/
• Platypus Labs: https://platypuslabs.com/ 

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2
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Want to rapidly validate new ideas and innovative products and GROW your online business?

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* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X 
* Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X 
* Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 
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* eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 
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I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

In today's episode of the Idea to Value Podcast, we speak again with Stephen Shapiro about his new book, Invisible Solutions: 25 Lenses that Reframe and Help Solve Difficult Business Problems

See the full episode at https://wp.me/p6pllj-1so 

We go through multiple examples of how companies have achieved innovation success by approaching problems in a new way, enabling them to ask better questions.

• 00:01:30 - How the recent Coronavirus outbreak is changing the way that people work
• 00:04:00 - The importance of asking better questions in innovation
• 00:05:30 - Using different lenses to reframe innovation problems in new ways
• 00:06:45 - The story of Pumps and Pipes: Cardiologists and Gas pipeline engineers who get together to solve problems together, which resulted in filters that fix blood clots in human hearts
• 00:10:30 - How an insurance company learned about improving customer transparency from Dominos Pizza
• 00:11:00 - We usually ask questions which are either too abstract, or too specific
• 00:12:45 - If a question is too specific, you won't look for different ways of approaching the problem, as exemplified by Exxon Valdes Oil Cleanup
• 00:15:00 - Expertise can be the enemy of innovation
• 00:16:00 - What business are we actually in? [Editor's note: Bic made pens first, then expanded to other cheap plastic items like razors and lighters]
• 00:19:00 - Leaders don't need to have the answers, they need to stimulate the organisation to ask the right questions

Invisible Solutions Book: https://invisiblesolutionsbook.com

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2
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* Subscribe on Google Play to the Idea to Value Podcast: https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&apn=com.google.android.music&link=https://play.google.com/music/m/Ifjlz5o2w27yr4wn7belsne26oq?t%3DIdea_to_Value_-_Creativity_and_Innovation%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16

Want to rapidly validate new ideas and innovative products and GROW your online business?

These are the tools I actually use to run my online businesses (and you can too):

* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X 
* Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X 
* Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 
* Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue 
* Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ 
* Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ 
* Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 
* eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 
* Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv 

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

In today's episode of the Idea to value podcast, we speak with bestselling author Jeff Goins.

Jeff is the author of "Real Artists don't Starve", and we speak about why so many creative people find out hard to make a living from their craft, and how a change in the stories they tell can change their fortunes.

See the full episode at https://wp.me/p6pllj-1ro 

• 00:01:30 Jeff's personal journey, starting as a starving artist
• 00:03:30 How he discovered the joy of writing, even though he didn't know what to write about
• 00:05:00 The myth of the starving artist, and how it is related to the stories we tell ourselves
• 00:08:00 During the Renaissance, many artists actually earned quite well
• 00:13:00 The difference between starving artists and thriving artists nowadays
• 00:15:30 How creative people can change their stories and mindset for success
• 00:17:30 The danger with trying to follow your passion, and what to do instead
• 00:19:00 Finding the intersection of passion, skill and demand
• 00:22:00 What keeps Jeff creative is continually pushing himself to grow

Jeff's website: www.goinswriter.com 

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2
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Want to rapidly validate new ideas and innovative products and GROW your online business?

These are the tools I actually use to run my online businesses (and you can too):

* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X 
* Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X 
* Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 
* Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue 
* Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ 
* Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ 
* Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 
* eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 
* Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv 

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

He is also distinguished as being the person who has trained more people to lead the creative problem solving process (CPS) than anyone else in the world.

Prof Firestien has a new book coming out called Create in a Flash: A Leader's Recipe for Breakthrough Innovation. I recommend you go check out www.createinaflashbook.com, because he has also included several free high quality videos to show you the techniques of CPS.

• 00:01:15 the foundational work of Alex Osborne, who invented brainstorming and then the Creative Problem Solving process, which had been validated by more than 150 research studies
• 00:02:45 why "brainstorming" had got such a bad reputation, and why companies do it wrong
• 00:03:15 you need a well defined problem to be solved
• 00:05:00 what he had learnt in his more than 40 years teaching these techniques
• 00:06:30 you should spend about 3-4x as long reviewing and prioritising ideas as you do generating them
• 00:08:15 the link between CPS and Design Thinking
• 00:09:45 the 4 different types of creativity, and how everyone can be (and already is) creative
• 00:13:15 practical techniques people can use, from his new book "Create in a Flash"
• 00:14:45 to spark your creativity, it is important to make connections

• Create in a Flash book on Amazon: https://amzn.to/36KIeHH
• Free videos for the book: https://rogerfirestien.com/create-in-a-flash/

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2
* Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr
* Subscribe on Google Play to the Idea to Value Podcast: https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&apn=com.google.android.music&link=https://play.google.com/music/m/Ifjlz5o2w27yr4wn7belsne26oq?t%3DIdea_to_Value_-_Creativity_and_Innovation%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16

Want to rapidly validate new ideas and innovative products and GROW your online business?

These are the tools I actually use to run my online businesses (and you can too):

* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X 
* Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X 
* Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 
* Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue 
* Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ 
* Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ 
* Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 
* eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 
* Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv 

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

In today's episode of the Idea to Value Podcast, we speak with Adam Malofsky, the MD of Elemence.

Read the full article: https://wp.me/p6pllj-1r6 

We speak about the need to understand your customers' customer, and the theory of Adaptive Innovation.

• 00:01:00 - How Adam's father's innovation journey helped Loctite succeed
• 00:03:00 - The best way to innovate is by finding the needs of your customers' customer
• 00:05:30 - Why large companies often don't look at discoveries and new breakthrough innovations which are still in research
• 00:07:00 - Adaptive innovation - What must be true...?
• 00:11:30 - Look for global needs first
• 00:13:30 - Most companies won't invest in new technology without the guarantee of a gargantuan return, which they assume will not happen
• 00:16:30 - How to involve the people in your company who are closest to the customer in the innovation process
• 00:18:00 - Lack of innovation is usually due to a lack of time
• 00:19:30 - You don't want to hire someone who has 30 years of experience in your industry
• 00:20:30 - Go and speak to the users

• Adam's Linkedin profile: https://www.linkedin.com/in/adammalofsky/
• Elemence Consulting: https://elemence.net/

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2
* Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr
* Subscribe on Google Play to the Idea to Value Podcast: https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&apn=com.google.android.music&link=https://play.google.com/music/m/Ifjlz5o2w27yr4wn7belsne26oq?t%3DIdea_to_Value_-_Creativity_and_Innovation%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16

Want to rapidly validate new ideas and innovative products and GROW your online business?

These are the tools I actually use to run my online businesses (and you can too):

* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X 
* Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X 
* Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 
* Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue 
* Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ 
* Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ 
* Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 
* eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 
* Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv 

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

In today's episode of the Idea to Value Podcast, we speak with Prof Keith Sawyer from the University of North Carolina, Chapel Hill.

See the full episode at https://wp.me/p6pllj-1r2 

Prof Sawyer is an expert researcher on creativity, and we talk about what it takes for children to learn most effectively, how teachers and schools need to adapt to new ways of teaching, and how this can teach us about becoming more creative.

• 00:01:30 - The convergence of research into learning and creativity, and how the two complement each other
• 00:03:15 - What the research is telling us about the difference between shallow knowledge (memorising) and deeper knowledge (required for creativity)
• 00:05:15 - Based on his research, Creative performance is based on a balance of general creative skills, as well as domain-specific experience and knowledge on which to build
• 00:07:00 - The Art Bias in schools and teaching
• 00:10:30 - If you teach for deeper understanding of a subject, the research shows that the performance of students on shallow knowledge (facts) assessments also improves as a result
• 00:12:30 - Teachers should introduce some improvisation into their classrooms
• 00:14:00 - Group Flow: where several people can be in a flow state together. Teachers can collaborate with their students through guided improvisation
• 00:16:30 - How changing the style of teaching, and learning, can be scary for many participants at first
• 00:19:45 - His view on what the trends of creativity are

• Keith's Website: http://keithsawyer.com/
• Keith's Linkedin page: https://www.linkedin.com/in/keith-sawyer-6414b7/
• Book: The Creative Classroom: https://amzn.to/2Lg20mo 

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2
* Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr
* Subscribe on Google Play to the Idea to Value Podcast: https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&apn=com.google.android.music&link=https://play.google.com/music/m/Ifjlz5o2w27yr4wn7belsne26oq?t%3DIdea_to_Value_-_Creativity_and_Innovation%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16

Want to rapidly validate new ideas and innovative products and GROW your online business?

These are the tools I actually use to run my online businesses (and you can too):

* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X 
* Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X 
* Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 
* Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue 
* Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ 
* Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ 
* Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 
* eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 
* Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv 

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

In today's episode of the Idea to Value Podcast, I speak with Dr. Max McKeown about his new book, The Innovator's Book. We spoke about the need to write this book in a different way to the method-heavy textbooks which often are left on shelves and never read.

See the full episode here: https://wp.me/p6pllj-1qK 

It is a beautifully written, concise book that I managed to get through in less than two hours, filled with insights on the main jobs which an innovator needs to perform. 

• 00:03:00 - The reason why this book was written to be as short as possible
• 00:06:00 - The three jobs of an innovator
• 00:08:00 - The causes for an innovator's gap
• 00:09:00 - Innovation case studies never begin with the theories outlined in textbooks as the basis of developing their ideas
• 00:12:00 - The challenge of people who want to command and control are becoming the new innovation managers
• 00:17:00 - The difference between real-world innovation and explanations of innovation
• 00:19:30 - Max's own innovation journey and the importance of keeping up networks and connections to continue his own development

• Max's new book: The Innovator's book: https://amzn.to/2oWSsVn
• Max's Linkedin: https://www.linkedin.com/in/maxmckeown/

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2
* Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr
* Subscribe on Google Play to the Idea to Value Podcast: https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&apn=com.google.android.music&link=https://play.google.com/music/m/Ifjlz5o2w27yr4wn7belsne26oq?t%3DIdea_to_Value_-_Creativity_and_Innovation%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16

Want to rapidly validate new ideas and innovative products and GROW your online business?

These are the tools I actually use to run my online businesses (and you can too):

* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X 
* Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X 
* Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 
* Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue 
* Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ 
* Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ 
* Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 
* eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 
* Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv 

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

In today's episode of the podcast, we speak with Ron Carucci, Founder of Navalent and an expert on assessing and building leadership capabilities in teams.

See the full episode at https://wp.me/p6pllj-1qi 

Ron's company has researched over 2,700 leaders across more than 10 years to determine what the capabilities of successful leaders are, and what causes more than half of newly-promoted leaders to fail.

• 00:02:00 What is leadership?
• 00:03:30 Not everyone in a leadership position is actually a leader, and more than half of leaders fail
• 00:04:30 Many people are being promoted into management positions which far exceed their capabilities
• 00:07:30 The four patterns required to be a successful leader: Context, Breadth, Choice, Connection
• 00:12:00 Can these four capabilities be learned and developed?
• 00:14:30 The issues new leaders have once they have been promoted
• 00:15:30 How today's obsession with getting promoted upwards, people think that you're not doing a good job
• 00:18:30 What causes some people to become comfortable lying in an organisation: Lack of strategic clarity, purpose, governance, border wars
• 00:21:30 What can individual leaders do to improve team performance?
• 00:23:00 Look for areas where different teams are working towards conflicting metrics
• 00:24:30 If at least once a week someone isn't telling you something is not working, you suck
• 00:25:00 The importance of psychological safety to innovate

• Navalent website: https://www.navalent.com/
• Ron's Twitter: https://twitter.com/RonCarucci 
• Ron's Linkedin: https://www.linkedin.com/in/roncarucci/

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2
* Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr
* Subscribe on Google Play to the Idea to Value Podcast: https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&apn=com.google.android.music&link=https://play.google.com/music/m/Ifjlz5o2w27yr4wn7belsne26oq?t%3DIdea_to_Value_-_Creativity_and_Innovation%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16

Want to rapidly validate new ideas and innovative products and GROW your online business?

These are the tools I actually use to run my online businesses (and you can too):

* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X 
* Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X 
* Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 
* Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue 
* Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ 
* Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ 
* Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 
* eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 
* Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv 

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

In today's episode, we speak with Jesse Nieminen, Co-Founder of Innovation Software company Viima.

We talk about how companies can improve their innovation cultures, and how software is only part of the solution.

See the full original article at https://wp.me/p6pllj-1q1 

• 00:01:00 - The story of the Viima innovation management platform
• 00:03:30 - The issue which large companies have is managing innovation
• 00:06:00 - Companies have more ideas than they can implement
• 00:09:30 - Case study of how a large insurance company learned to better understand and fix their challenges based on customer feedback
• 00:11:30 - How customer service has become more focused on getting good feedback, rather than fixing the core issues
• 00:14:30 - Culture really matters, both top-down and bottom-up

• Viima: https://www.viima.com
• Jesse's Linkedin profile: https://www.linkedin.com/in/jessenieminen/ 

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2
* Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr
* Subscribe on Google Play to the Idea to Value Podcast: https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&apn=com.google.android.music&link=https://play.google.com/music/m/Ifjlz5o2w27yr4wn7belsne26oq?t%3DIdea_to_Value_-_Creativity_and_Innovation%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16

Want to rapidly validate new ideas and innovative products and GROW your online business?

These are the tools I actually use to run my online businesses (and you can too):

* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X 
* Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X 
* Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 
* Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue 
* Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ 
* Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ 
* Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 
* eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 
* Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv 

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

In the premier podcast episode of Season 3, we speak with world-famous voice actor and keynote speaker Joshua Seth.

See the full episode at https://wp.me/p6pllj-1pM 

Joshua has been the voice of characters in over 100 animated TV shows and movies and has a diverse background across creative disciplines like music, theatre, and stage illusions. In today's episode, we talk about how we need to become more comfortable letting go of expectations in order to unleash our innate creativity.

• 00:01:30 - How his childhood formed his creative outlook
• 00:03:45 - The importance of letting go of expectations
• 00:05:45 - While still remaining focused on creativity
• 00:08:00 - What he learned about creative states from performing hypnosis
• 00:09:30 - The importance of unstructured play
• 00:15:15 - Joshua's personal creative process, and how this is enhanced by collaboration
• 00:18:00 - The issue with getting into a work routine, trying to perform tasks 'correctly'
• 00:20:00 - Using cards to trigger more effective brainstorming sessions, by removing the fear of the blank page
• 00:22:30 - Helping a team focus on the task at hand
• 00:27:15 - Examples where Joshua saw an immediate change in people's creative mindset, and what triggered it

• Joshua Seth's website: https://www.joshuaseth.com/
• Finding Focus Book: https://amzn.to/35B7nVE

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2
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Want to rapidly validate new ideas and innovative products and GROW your online business?

These are the tools I actually use to run my online businesses (and you can too):

* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X 
* Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X 
* Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 
* Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue 
* Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ 
* Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ 
* Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 
* eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 
* Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv 

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

In this episode of the Idea to Value podcast, we speak with Michael Easter, author of The Comfort Crisis and Professor of Journalism at the University of Nevada, Las Vegas.

See the full episode at https://wp.me/p6pllj-1Ia

#podcast #creativity #comfort #survival

We speak about the dangers our society faces by wanting to be more comfortable, and how we can improve our creativity by pushing our comfort barriers.

• 00:02:30 - The benefits of embracing discomfort
• 00:04:30 - How our evolution made us avoid risk
• 00:05:30 - Why we are no longer willing to be bored and the negative aspects that this brings,
• 00:09:30 - how being bored can be good for your creativity
• 00:12:30 - The importance of getting away from screens and
• 00:14:45 - People need a certain degree of challenge in order to be healthy, and why we evolved to be afraid
• 00:18:45 - Michael's experience in a highly dangerous place
• 00:21:30 - Why people want to keep the status quo, and how we need to take small risks even if they feel bigger
• 00:24:00 - You can break your routine to prevent yourself living on autopilot

• The Comfort Crisis book: https://amzn.to/3sE2UPG
• Michael's website: https://eastermichael.com
• Michael on Instagram: https://www.instagram.com/michael_easter/

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

* Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN 

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Want to rapidly validate new ideas and innovative products and GROW your online business?

These are the tools I actually use to run my online businesses (and you can too):

* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X 
* Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X 
* Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 
* Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue 
* Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ 
* Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ 
* Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 
* eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 
* Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv 

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

In today's episode, we speak with Rodd Chant, who describes himself as a Creative Something.

Rodd started out in music, before leading Advertising companies in Australia, Singapore, New York, Tokyo and now back in Australia. We talk about what it takes to succeed in the creative industries, and how to lead creative individuals.

See the full original episode at: https://wp.me/p6pllj-1pJ 

• 00:03:00 - What actually does a Creative Director do? It is about guiding your team to produce their best work
• 00:05:30 - What myths people misunderstand about what it is like working in advertising. It is lot like being an artist, it is a business.
• 00:08:00 - Coaching people on their creative journey
• 00:10:00 - There is no stereotypical "type" of creative person, they come in all different people, and they all have their own types of challenges
• 00:13:00 - Is everyone creative? The creative adult is the child that survives. 
• 00:15:30 - Creative jobs are going to become more important in the future, as creativity is something that computers cannot master (although they are getting closer)
• 00:18:15 - Rodd does not believe that software will ever be able to compete with the creativity of a human, because there is no heart and soul in it
• 00:20:30 - When hiring people for his creative agencies, Rodd preferred to hire people who had experienced a life, rather than just learned the techniques
• 00:22:00 - Creative thinking skills are vital for all types of business
• 00:23:00 - A lot of agencies are struggling because they forgot the "creative" part. Many of them have become reactive rather than proactively creating new innovations

• Rodd's Linkedin profile: https://www.linkedin.com/in/roddchant/
• Rodd's email: info@chantcreative.com 

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2
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Want to rapidly validate new ideas and innovative products and GROW your online business?

These are the tools I actually use to run my online businesses (and you can too):

* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X 
* Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X 
* Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 
* Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue 
* Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ 
* Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ 
* Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 
* eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 
* Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv 

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

In today's episode, we speak with Ray Fleming, the Higher Education Director for Microsoft Australia.

We speak about how Microsoft went from losing its status as a worldwide innovator to rediscovering what it takes for innovation to succeed at a large, well-established company.

See the full original episode at https://wp.me/p6pllj-1pI

• 00:01:30 - How to connect technology to business purpose
• 00:02:30 - How Satya Nadella joining as Microsoft's CEO completely changed the company culture in the past 5 years
• 00:04:15 - Why having someone from engineering and product development leading the company changed their outlook towards solving new problems
• 00:06:00 - Moving from a company of Know-it-Alls to an organisation of Learn-it-Alls, which allowed Microsoft's team members to take more risks and move faster
• 00:08:15 - When you were an Enterprise Service provider, you couldn't afford to Move Fast and Break Things. However, now Microsoft has changed the way they iteratively release products
• 00:10:00 - How Microsoft put their solutions on other people's platforms because that is what the consumers wanted
• 00:13:15 - What it took for culture to change. One way was to embed continuous learning
• 00:15:15 - How becoming a data-led decision-making organisation allowed them to make the right decisions. This helped to move away from HiPPOs.
• 00:19:00 - How academic models need to change in order to provide skills of the future
• 00:21:00 - To demonstrate the importance of a culture of innovation, start from the top. Have senior leadership communicate what they are doing to continually learn and try new things.

• Ray's Linkedin profile: https://www.linkedin.com/in/rayfleming/ 

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2
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Want to rapidly validate new ideas and innovative products and GROW your online business?

These are the tools I actually use to run my online businesses (and you can too):

* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X 
* Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X 
* Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 
* Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue 
* Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ 
* Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ 
* Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 
* eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 
* Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv 

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

In today's episode, we speak with Bem Le Hunte about her interesting new university curriculum designed to enhance the creativity and innovativeness of her students.

See the full original episode at https://wp.me/p6pllj-1pD 

Bem is the founding course director for the Bachelors of Creative Intelligence and Innovation at the University of Technology Sydney.

• 00:01:15 - Why education of tomorrow must work across disciplines to prepare students for the future of work
• 00:04:30 - How you can study creativity and some of the struggles which students initially have, and the real-world applications of this education
• 00:08:00 - Why industry partners are looking for these skills of the future
• 00:09:00 - Creativity is not just for the arts, it is an important skill in all fields and can be taught
• 00:11:30 - Getting students away from perfectionism, which is what most students have been taught. We need to teach collaboration rather than competition
• 00:14:0 - the need to practice thinking differently to develop your creativity
• 00:16:45 - the Tyranny of the blank page
• 00:21:00 - How to be more open to expand your creativity

• Bem le Hunte's website: http://www.bemlehunte.com/
• Bachelor of Creative Intelligence and Innovation @ UTS: https://www.uts.edu.au/future-students/transdisciplinary-innovation/undergraduate-courses/creative-intelligence-and
• Transit Lounge Publishers: https://transitlounge.com.au/

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2
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Want to rapidly validate new ideas and innovative products and GROW your online business?

These are the tools I actually use to run my online businesses (and you can too):

* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X 
* Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X 
* Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 
* Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue 
* Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ 
* Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ 
* Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 
* eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 
* Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv 

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

In today's episode, I speak with Duleesha Kulasoorya about how exponential technologies are already changing the way business is done, and how companies will need to adapt in order to survive. Duleesha leads Deloitte's Centre for the Edge practice in Asia, which tries to anticipate what will be important in the future for several industries.

We talk about not only about several case studies of changes have been happening recently, but also how large companies can change their mindset to embrace exponential thinking.

See the full episode at https://wp.me/p6pllj-1px 

• 00:01:30 - What should be keeping your clients up at night?
• 00:02:45 - How the speed of change is increasing
• 00:04:00 - The future is already here, it is just unevenly distributed
• 00:06:00 - How "exponential" is misunderstood
• 00:08:00 - Companies are saying they want to embrace exponential technology, but are not doing enough to change their behavior
• 00:10:15 - Conviction and Courage, and why digital-first companies find it easier to be agile
• 00:13:30 - Zoom out - Zoom In
• 00:15:30 - How Mars (the candy company) is asking what their business model of the future will be
• 00:20:00 - What is an ambidextrous organisation, and how to scale at the edge of your company?
• 00:23:00 - How General Electric Appliances reinvented their development and funding model using their FirstBuild subsidiary 

• Deloitte Centre for the Edge: https://www2.deloitte.com/us/en/pages/center-for-the-edge/topics/center-for-the-edge.html 
• Duleesha's Linkedin Profile: https://www.linkedin.com/in/duleeshakulasooriya/

Bonus:

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/ 

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2 
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Want to rapidly validate new ideas and innovative products and GROW your online business?
These are the tools I actually use to run my online businesses (and you can too):

* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X 
* Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X 
* Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 
* Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue 
* Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ 
* Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ 
* Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 
* eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 
* Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv 

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com 

Today, we are speaking with the former Head of Innovation and Creativity at Disney, Duncan Wardle. Can you imagine a job title more closely related to creativity than that?

Read the full article at https://www.ideatovalue.com/podc/nickskillicorn/2019/06/podcast-s2e37-duncan-wardle-the-former-head-of-innovation-and-creativity-at-disney/ 

We speak about what it takes for companies to become more innovative, how ideas are developed at Disney and Pixar, and why companies need to embrace creativity to prevent themselves from becoming disrupted in the coming decade.

• 00:01:15 - How Duncan got started at Disney, working on public relations and sending Buzz Lightyear into space
• 00:04:30 - Why "lack of time to think" was listed as the biggest barrier to innovation at Disney
• 00:05:30 - The four models they tried to bring innovation into the company
• 00:07:30 - Creating a toolkit for innovation
• 00:09:00 - Why "purpose" will be more important than "product" in the coming generations
• 00:11:00 - How Disney asked "How can we solve our customer's biggest pain points?"
• 00:15:00 - The power of reframing challenges to unlock new ways to generate ideas
• 00:17:00 - The usefulness of a naive expert
• 00:20:00 - The power of asking "WHY?"
• 00:23:00 - The way your brain works on developing ideas, and why it needs time to think
• 00:26:15 - The danger of shooting down ideas too early, and how to make ideas 
• 00:31:00 - The importance of perseverance 

Duncan Wardle's website: https://duncanwardle.com/

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2
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* Subscribe on Google Play to the Idea to Value Podcast: https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&apn=com.google.android.music&link=https://play.google.com/music/m/Ifjlz5o2w27yr4wn7belsne26oq?t%3DIdea_to_Value_-_Creativity_and_Innovation%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16

In today's episode of the Idea to Value Podcast, we speak with Harvard Business School's Professor Amy Edmondson about her concept of Psychological Safety.

To read the full article, go to https://www.ideatovalue.com/podc/nickskillicorn/2019/05/podcast-s2e36-amy-edmondson-creating-a-culture-of-psychological-safety/ 

She is the author of The Fearless Organisation, is the Novartis Professor of Leadership and Management at the Harvard Business School, a chair established to support the study of human interactions, and today we talk to her about what makes teams perform at their highest potential, what causes fear of sharing ideas within teams, and how psychological safety can prevent your teams (and company) being disrupted in the marketplace.

• 00:01:30 - How the concept of psychological safety came out of an accident in her original research
• 00:02:30 - Trying to understand why "better" teams would be making MORE mistakes
• 00:04:30 - The misguided concept of what should make one team better than another
  • Do they have the right goals?
  • Do they have the right people to accomplish their tasks?
  • Do they have the resources they need?
  • Do they have access to coaching and support?
  • Are they working in a supportive organisational context?
• 00:07:00 - Why getting "truth" in error data is actually very hard. This data is easy to hide and not report
• 00:08:30 - The problem with corporate cultures which try to avoid giving "bad news"
  • This prevents companies from being able to learn
• 00:10:00 - What psychological safety means, and how leaders can create a climate where it can thrive
  • Psychological Safety is a climate where people believe it is possible, expected and valued, that they speak up with relevant ideas, questions, concerns and even mistakes.
• 00:11:00 - How this context affects the willingness of people to raise ideas
• 00:12:00 - Examples of companies where there was no psychological safety (Volkswagen's Dieselgate scandal and downfall), and a high level of psychological safety (Pixar)
• 00:15:30 - Why building a culture of psychological safety is simple, but not necessarily easy
• 00:18:30 - The importance of asking questions

• Amy Edmondson's HBS faculty page: https://www.hbs.edu/faculty/Pages/profile.aspx?facId=6451
• Amy Edmondson's Linkedin Page: https://www.linkedin.com/in/amedmondson/

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2
* Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr
* Subscribe on Google Play to the Idea to Value Podcast: https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&apn=com.google.android.music&link=https://play.google.com/music/m/Ifjlz5o2w27yr4wn7belsne26oq?t%3DIdea_to_Value_-_Creativity_and_Innovation%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16

In today's episode of the idea to value podcast, we speak with Taylor Ryan, CMO of Valuer.ai, about the benefits that both corporations and startups can get from collaborating.

We discuss what it takes for startups to succeed with their innovation efforts and the danger of large established corporations from assuming that they won't be disrupted.

Read the full article at https://www.ideatovalue.com/podc/nickskillicorn/2019/05/podcast-s2e35-taylor-ryan-how-corporations-and-start-ups-benefit-from-collaboration/ 

• 00:01:00 - Why corporations are starting to see the value in working with startups
• 00:03:00 - The problem with projects in large companies to build capabilities, compared to founders who have already established how to solve a problem
• 00:05:30 - What happens within Google X: People are given bonuses for killing projects
• 00:06:45 - Why startup founders are often worried about collaborating with corporations
• 00:08:15 - How to find out what would bring major benefits within your teams
• 00:10:15 - Collaboration doesn't finish once the introduction is made
• 00:13:00 - How large companies are being disrupted. Your company is only one startup away from becoming irrelevant
• 00:14:30 - Taylor's own experience as a founder. Optimising his time has paid dividends
• 00:17:30 - Advice on startups themselves can improve their innovation success rate

• Valuer.ai: https://valuer.ai/
• Taylor's Linkedin Profile: https://www.linkedin.com/in/taylorryan/

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2
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In today's episode of the Idea to Value Podcast, we speak with Catherine Orer about what it takes for artists to raise the value of their work.

See the full episode here: https://www.ideatovalue.com/podc/nickskillicorn/2019/05/podcast-s2e34-catherine-orer-how-artists-can-raise-the-value-of-their-work/ 

We cover several areas, including what sort of research artists need to undertake to understand what the market is willing to pay, determining their own vision of what they want their art to be, and overcoming the fear of the "business side" of things to be able to actually make their art into a sustainable, profitable business.

• 00:02:00 - What working at one of the world's largest auction houses taught her about selling fine art
• 00:04:00 - The secrets of why "perception is reality" in getting millions of dollars for art
• 00:06:15 - The challenge of transparency in determining art value
• 00:07:30 - How artists need to ask themselves where they want to position themselves
• 00:09:00 - Why most artists aren't willing to do market research
• 00:11:00 - The importance of understanding what type of art your market is willing to pay for
• 00:12:00 - The new business model opportunities for selling art online
• 00:14:00 - How to overcome the overwhelm of the "business-side" of selling art, it requires an open mind and an open heart

• The artist entrepreneur: http://theartistentrepreneur.com/
• Catherine Orer's Instagram: http://instagram.com/catherineorer

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2
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In today's episode of the Idea to Value Podcast, we speak with Efosa Ojomo, co-author of the new book The Prosperity Paradox: How Innovation Can Lift Nations Out of Poverty, along with Professor Clayton Christensen and Karen Dillon.

Check out the full episode at https://www.ideatovalue.com/podc/nickskillicorn/2019/03/podcast-s2e33-efosa-ojomo-how-to-fix-the-prosperity-paradox/ 

We speak about why charity isn't the most effective way to help countries develop, what most governments and policymakers get wrong about how to help drive prosperity in developing nations, and how these lessons can be applied to your business.

Topics covered in today's episode:

• 00:01:15 - How Efosa got started with innovation, and how a single book changed his life
• 00:03:30 - Why charity donations aren't effective at helping drive people out of poverty, and how these are called "Push Strategies" of development
• 00:05:00 - How entrepreneurs in developing nations innovate and create markets, called the "Pull Strategies" of innovation
• 00:09:00 - Every single country originally came from poverty. Prosperity is a process, and market-creating innovation is the driver
• 00:11:00 - To create a mindset shift, you need to understand the language and policy impacts of the three types of innovation (sustaining, efficiency & market creating)
• 00:12:30 - When you invest in efficiency innovations, they usually eliminate jobs
• 00:15:00 - A case study of where the insurance industry innovated to provide a new product for low-income families, which has now been bought by about 50-60 million people
• 00:18:00 - How Henry Ford innovated to drive prosperity in the USA, investing in cars before there were roads
• 00:19:45 - How managers can use these lessons to help their companies innovate, by using examples of returns of investment to explain to executives for the long term growth and viability
• 00:21:00 - You need different ways of managing innovations in your company, and not use the same metrics as the business as usual

Links mentioned in the episode:

• Buy the Book: The Prosperity Paradox: How Innovation Can Lift Nations Out of Poverty: https://amzn.to/2TbCmQw 
• The Christensen Institute: https://www.christenseninstitute.org 
• Efosa's website: https://efosaojomo.com/ 

Bonus:
This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/ 

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2 
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In this episode of the Idea to Value Podcast, we speak with Deloitte Product and Service Design Director Bryan Hoedemaeckers, about one of Deloitte's newest initiatives the foster an innovative spirit in the company: the Dreamatorium.
See the full article at https://www.ideatovalue.com/podc/nickskillicorn/2019/03/podcast-s2e32-bryan-hoedemaeckers-what-is-a-dreamatorium/ 

Rather than being a place of fantasy, the Dreamatorium is a place to connect, tinker, and dream big, with innovation as a consequence.
We discuss the reason so many innovation labs fail in companies, and how your company could set up its own Dreamatorium using the innovative skills already within your staff.

Topics discussed in this episode:
00:01:45 - The history of getting people to connect with new technologies like (3D Printers) at the Dreamatorium
00:03:30 - The problem with innovation labs where the only people who are allowed to touch the machines are the cleaners
00:04:45 - The only investment required to run a Dreamatorium session is for beer and wine. People bring their own technology they are tinkering with from home, and then people getting their hands dirty
00:07:45 - How informal events like this can naturally result in client offerings
00:10:00 - The issue with corporate innovation labs is that they are more like a museum than a laboratory
00:12:00 - Giving people access to technology which staff are already working on themselves, thereby requiring no budget

Links from this episode:
* Bryan's Linkedin Profile: https://www.linkedin.com/in/bryanhoedemaeckers/ 
* Dreamatorium history, photos and examples: https://medium.com/design-for-business/what-is-this-dreamatorium-you-speak-of-33a5531c7f35 
* Cold Drip Coffee: https://colddrip.co/ 

Bonus:
This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/ 

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2 
* Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr  
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In today's episode of the Idea to Value podcast, we speak with Ashleigh Wilson, founder and CEO of Auditmate.

See the full episode at https://wp.me/p6pllj-1JT

#podcast #innovation #elevator

• 00:01:00 - Ashleigh's life as an elevator baby
• 00:03:00 - The moral compass required to find what customers actually need, in an established industry
• 00:07:00 - A company should give permission to be human
• 00:09:45 - A story about when there was an emotional disconnect in the team
• 00:16:30 - People over profits
• 00:19:00 - People are always going to push boundaries

• Auditmate: https://www.auditmate.com
• Ashleigh's Linkedin: https://www.linkedin.com/in/ashleigh-wilson-she-her-01131285/

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2

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Want to rapidly validate new ideas and innovative products and GROW your online business?

These are the tools I actually use to run my online businesses (and you can too):

* The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X 
* Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X 
* Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 
* Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue 
* Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ 
* Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ 
* Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 
* eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 
* Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv 

I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

In today's episode of the Idea to Value Podcast, we speak with Founder and CEO of SomethingNew, a company which is revolutionising the recruitment industry and which has recently won their fourth consecutive American Business Awards for innovation.

See the full episode at https://wp.me/p6pllj-1nx 

We talk about why the recruitment industry was in such need of innovation, and the benefits of everyone in a team working towards a common corporate purpose

• 00:01:30 - The history of SomethingNew and how it got started
• 00:02:45 - The problem facing the recruitment industry
• 00:05:30 - How their company won awards for innovation in the recruitment industry by using a "Moneyball" method
• 00:08:30 - Innovation needs to be linked to delivery of real value
• 00:09:45 - Why it's important for a company to have a purpose, a reason for existing
• 00:10:30 - The positive impact of being in the right job, and the problems caused by being in the wrong job
• 00:12:45 - How to get staff aligned with a corporate mission
• 00:15:00 - What prevented Scott from starting with his idea for 10 years, and what people can learn from his experience

• Something New Website: https://trysomethingnewnow.com/
• Scott's Linkedin profile: https://www.linkedin.com/in/macgregorscott

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/ 

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2
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Many people are scared of doing things which they used to love, but stopped doing when things got in the way.

They are worried that they won't be as good as they used to be, that it will be harder than it used to be, that their performance won't be good anymore, that it will make them feel bad, or even worse, embarrass themselves in front of others (especially those who are already better than them).

Here, I tell my embarrassing story about when this most recently happened to me (when I was hit in the face by a volleyball).

And then I share my advice on how to overcome this fear of restarting something, in order to continue developing your creativity.

Original article and in-depth advice: https://www.ideatovalue.com/crea/nickskillicorn/2019/02/what-getting-hit-in-the-face-by-a-volleyball-taught-me-about-creativity/

Bonus:

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/ 

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2 
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Samsung just announced the Galaxy Fold, their first phone with a folding screen coming on April 26th 2019. And yes, it is full of cutting edge technology. Prices will start at $1980, but more powerful models will be much more than $2000. The most expensive iPhone right now is about $1449 and prices are rising. 🤑🤑💸💸💸💸 📈📈📈

In this short episode, I give my assessment of who this phone is for, and whether it is innovation for today's consumer or to position the company for the future.

And since this episode was released, Huawei announced their own folding screen phone model, which has a price which will start at over US$2,600.

#samsung #galaxyfold #foldingscreen #innovation #samsunggalaxy

Bonus:

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/ 

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2 
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More and more research shows that people spend most of their working lives being unproductive.

According to a survey of 1,989 workers in the UK, less than 3 hours per day was the amount of time that workers were actually productive.

To find out more about the research and how some companies are trying to be more productive, check out the full article here: https://www.ideatovalue.com/lead/nickskillicorn/2019/02/this-is-how-unproductive-most-people-are/ 

Bonus:

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/ 

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2 
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Have you ever struggled to come up with an idea while you were at your desk?

Then later on getting an amazing idea when you were doing something relaxing?

It is something that happens to millions of people every day.

Check out the video above to find out why.

But why does it happen?

There are two types of creativity which the brain cycles through:

1. Convergent thinking: Where the brain has to improve and refine ideas through a series of small conscious steps
2. Divergent thinking: Where the brain forms random connections between pieces of existing knowledge to come up with highly original new ideas

For more insights on the science and research sources on why this happens, check out the original article here: https://www.ideatovalue.com/crea/nickskillicorn/2019/02/why-do-you-get-your-best-ideas-in-the-shower/

Bonus:

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/ 

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2 
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On today's episode of the Idea to Value Podcast, I speak with innovation leader Scott Kirsner.

For the full episode article, visit: https://www.ideatovalue.com/inno/nickskillicorn/2019/02/podcast-s2e30-scott-kirsner-turning-innovation-management-in-to-a-real-career-path/ 

Scott is the founder of Innovation leader, and today we talk about some of the research his company has found about how innovation works in large companies, and what innovation specialists do.

Topics covered in today's episode:
03:00 - what innovation managers do after they leave their position in corporations, and how long they stay in their positions
06:00 - the pressure on innovation teams to produce outcomes and results
08:30 - the new research on the makeup of innovation portfolios and time spent on innovations in corporations (core, adjacent, transformational innovations)
10:45 - the traditional 70-20-10 split of innovation resources, and how this is different between industries
11:45 - does a slowdown in the economy shift focus to short-term innovation?
14:00 - the differences between the way startups and established corporations innovate
15:15 - how the media often misjudges innovation to be about startups
17:00 - how to make innovation a real career path
22:00 - good case studies of companies which have built their creative muscle

Links mentioned in this episode:
Innovation Leader: https://www.innovationleader.com/ 

Bonus:
This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/ 

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2 
* Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr 
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See all the research sources as well as tips on how to improve brainstorming effectiveness in the full article here: https://www.ideatovalue.com/inno/nickskillicorn/2019/02/the-single-best-way-to-improve-your-brainstorming-sessions/ 

You may have seen the four basic rules of brainstorming, taken from Alex Osborn's Applied Imagination:

The Four Rules of Brainstorming:

1. Go for Quantity
2. Withhold criticism
3. Welcome wild ideas
4. Combine and improve ideas

These rules themselves are not bad. In fact, in the hands of an effective facilitator, they can be very productive.

However, the issue lies with the way that brainstorming sessions are usually structured: as a group activity.

Significant amounts of research have proven that individuals working alone will produce a larger quantity of ideas, which are also of a higher quality.

As I outline in the episode here, the one thing you can do in order to quickly improve your brainstorming session performance is to give individuals time to write down their ideas first, before then coming together as a group to find commonality between everyone's ideas, assess the implications, and then refine and improve the best solutions.

This technique is called Brainwriting, and I've used it many times to help groups not only generate more ideas but allow teams with all sorts of individuals work more effectively together.

Bonus:

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/ 

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2 
* Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr 
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In today's episode of the Idea to Value Podcast, we speak with Daniel Lock.
See the full episode at: https://www.ideatovalue.com/podc/nickskillicorn/2019/02/podcast-s2e29-daniel-lock-how-to-effectively-run-change-management-programs/ 

Daniel is a Change Management expert from Sydney, and we speak about what it takes for an organisation to effectively implement large-scale change programs.

Topics covered in today's episode:

1. [02:30] - Getting involved in the Change Management Institute
2. [03:30] - What is Change Management: Implementing the People side of Change
3. [05:30] - Why there is often resistance to change
4. [07:15] - The impact of not doing Change Management properly
5. [08:30] - How to deal with roadblocks to change
6. [11:30] - How to lead change in large workshop groups of 30+ people
7. [13:30] - Why people fear change: They feel a loss of control and decisions are made without them

Links from Today's Episode:

• Daniel Lock's website: https://daniellock.com/ 
• Daniel Lock's Linkedin: https://www.linkedin.com/in/daniellock/  

Bonus:
This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now here: https://www.ideatovalue.com 

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2 
* Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr 
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In this short episode, I outline my simple daily strategy (backed by science) on how I use a vending machine to become more creative.

See the full article, including the video, with more examples and the source research by Dr. Simone Ritter, at https://www.ideatovalue.com/crea/nickskillicorn/2019/02/how-to-use-a-vending-machine-to-improve-your-creativity-instantly/ 

Bonus:

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/ 

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Innovation theatre refers to any innovation work which is done to show people that innovation is happening, but which doesn't result in a tangible outcome.

This is one of the reasons why approximately 96% of innovation attempts fail.

Unfortunately, many companies won't even realise that they have this problem.

In some cases though, they are very aware of it, and consider the activity good for marketing and branding, even if they know it will not produce any results.

To learn about how to prevent Innovation Theatre from ruining your chances of success, read the full blog article on the subject here: https://www.ideatovalue.com/inno/nickskillicorn/2019/02/is-your-company-just-performing-innovation-theatre/ 

Bonus:

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/ 

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2 
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In today's episode of the Idea to Value podcast, we speak with Jim Euchner. Jim is Honorary Professor at Aston Business School (UK) and Editor in Chief of Research-Technology Management, a peer-reviewed journal for practitioners of innovation, technology and research management. He was previously Vice President of Global Innovation at Goodyear Tire & Rubber Company, where he led the development of new businesses and helped launch five businesses on three continents.

See the full episode at https://wp.me/p6pllj-1JK

#leanstartup #podcast #innovation

We speak about his new book Lean Startup in Large Organizations: Overcoming Resistance to Innovation, and his experiences bringing new ideas to established companies.

• 00:02:00 - Lean Startup practices (as discussed with Steve Blank)
• 00:05:00 - The importance of Innovation accounting
• 00:06:00 - How there is often resistance in large organisations, especially the impact on the core business and possible cannibalisation
• 00:09:30 - Jim's example of innovation in the tyre industry, and tracking performance throughout the process
• 00:15:00 - The problems of cannibalisation of revenue, but also cannibalisation of focus and resources
• 00:19:45 - The different skills required throughout handovers in the innovation process
• 00:24:30 - If you have an innovation portfolio, it allows you to try more risky ideas

• Jim on Linkedin: https://www.linkedin.com/in/jimeuchner
• Jim's website: https://jimeuchner.com
• Jim's book: Lean Startup in Large Organizations: Overcoming Resistance to Innovation: https://amzn.to/3HZf76G

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

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Want to rapidly validate new ideas and innovative products and GROW your online business?

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* Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ 
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I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Copyright https://www.ideatovalue.com

In today's episode of the Idea to Value podcast, I speak with Robbie Robertson, a spacial experience design expert, and Partner at Deloitte, about how office layout affects the work that people are able to do.

To see the full article on how to design an office so that staff can be both innovative and productive, with insights based on scientific research, go to https://www.ideatovalue.com/inno/nickskillicorn/2019/02/the-perfect-office-layout-for-innovation-and-productivity/ 

Main points covered during our conversation:

[01:15] How he started asking himself about what spaces and experiences looked like if you were to stand in a customer's shoes
[02:30] The scale of design capabilities at Deloitte
[05:00] What impact the spaces we work in have on the people who work there
[06:15] Technology now means we are no longer locked to our desks, or to our teams
[08:00] How the flexibility of modern ways of working needs to be translated into flexible working environments which can change as required
[09:15] How conflicting requirements between neighbouring teams can cause distractions and lower performance
[10:30] Is there a perfect office layout?
[11:30] Building spacial strategies, taking in cultural requirements
[12:30] How technology of the future may change the very jobs which people perform, and therefore how they fit into the physical environment
[14:30] How the companies in Silicon Valley used their corporate purpose to create the culture, which then translated into the office spaces
[15:45] How open plan offices leads to lower productivity
There is no single perfect office design.

Links discussed during the interview with Robbie Robertson:

Robbie's Linkedin Profile: https://www.linkedin.com/in/robertsonrobbie/ 
The white paper on the Future of Workplace: https://s3-ap-southeast-1.amazonaws.com/fowknowledgecenter/The+Future+of+Workplace+%E2%80%93+Deloitte+Report+2018.pdf 

Bonus:

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/ 

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More and more research on the impact that open-plan offices have on an individual's performance is showing just how detrimental it is, which you can see in this video above.

To see the full article on how to design an office so that staff can be both innovative and productive, with insights based on scientific research, go to https://www.ideatovalue.com/inno/nickskillicorn/2019/02/the-perfect-office-layout-for-innovation-and-productivity/ 

This research showcases the harmful impacts that open-plan offices have on our ability to do our best work:

• Open plan offices DECREASE collaboration: When moving from cubicles to an open plan office, one study in the British Psychological Society showed that people
  spent 73% less time in face-to-face interactions
  use of email increased by 67%
  use of instant messenger increased by 75%
• Open plan offices DECREASE productivity: In a study of more than 40,000 workers in 300 U.S. offices, open plan offices led to higher levels of noise distractions, visual distractions and loss of privacy.
• Millennials really hate dealing with noise and distractions: Oxford Economics surveyed 600 people and found that millennials are very annoyed by ambient noise in the office which distracts them from work. Many resort to strategies like wearing earphones or leaving their desks to escape the noise.
• Open plan offices can lead to people feeling more self-conscious about their appearance, especially women.

To see the full article on how to design an office so that staff can be both innovative and productive, with insights based on scientific research, including all the sources, go to https://www.ideatovalue.com/inno/nickskillicorn/2019/02/the-perfect-office-layout-for-innovation-and-productivity/ 

Bonus:

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/ 

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2 
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There is nothing so useless as doing efficiently something that should not have been done at all

- Peter Drucker

---------------
In so many cases, companies try to continually improve the efficiency of their processes, instead of asking the harder question of whether the outcome of the processes is still worthwhile at all.

When starting out an innovation process, you can ask yourself if it is better to focus on:

• Efficiency: By improving your processes and structures to achieve more with less (usually as a cost-cutting measure, and often to the detriment of innovation)
• Effectiveness: By doing the things which will provide your current and future customers with more value, even if they are different from your current offering.

To read the full article, go to https://www.ideatovalue.com/lead/nickskillicorn/2019/02/peter-drucker-on-the-importance-of-doing-the-right-type-of-work/ 

Bonus:

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/ 

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2 
* Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr 
* Subscribe on Google Play to the Idea to Value Podcast: https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&apn=com.google.android.music&link=https://play.google.com/music/m/Ifjlz5o2w27yr4wn7belsne26oq?t%3DIdea_to_Value_-_Creativity_and_Innovation%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16