IAB Europe : Digital Dawn podcast – Détails, épisodes et analyse

In this episode, IAB Europe's Industry Development & Insights Director Marie-Clare Puffett joins forces with Jason Wescott, Global Head of Commerce Solutions at GroupM Nexus and Chair of IAB Europe's Retail Media Committee, to delve into the evolving landscape of Retail Media from a buy-side perspective. They explore the motivations driving increased buy-side investment in this space, uncover key challenges and barriers, and discuss what buyers are truly seeking from Retail Media. Whether you're on the buy-side or sell-side, this conversation offers valuable insights into the future of Retail Media.

In this episode, our CMO, Helen Mussard, and Dana Birch, Product Marketing Lead EMEA at Samsung Ads Europe dive deep into the dynamic world of streaming, focusing on the rise of Free Ad-Supported Streaming TV (FAST) in Europe. Join us as we explore key insights from Samsung TV Plus Europe report, "The FAST and the Curious," and uncover what this means for viewers, advertisers, and the industry overall.

Get the report: https://go2.samsungads.com/l/1005352/2024-05-08/2wkqz

In this episode, Lauren Wakefield, Marketing & Communications Director at IAB Europe, discusses company culture with Jelena Markovich, CHRO at Coinis. They delve into the meaning of company culture and explore how psychology can be applied in the workplace to foster a healthy environment. This episode offers valuable insights into the role of company culture and its connection to employee well-being.

In this episode, join Lauren Wakefield, Marketing & Communications Director at IAB Europe, as she sits down with Vincent Villaret, the CEO of IMPACT+. Together, they delve into the inspiring journey of IMPACT+ and its remarkable contributions to advancing sustainable digital advertising within the industry. 

Discover the origins of IMPACT+, and its notable milestones, and get a sneak peek into the exciting innovations and future endeavours that Vincent and his team have in store for the coming months.

Join our CMO Helen Mussard and Thomas Mosch, Director Conference of DMEXCO, for a captivating conversation about the theme of this year's DMEXCO 2023 conference – AI. 

Discover all that the event has to offer, including Retail Media and Sustainability, and how you can gain valuable insights into the future of digital marketing and tech. Don't miss this thought-provoking episode that promises to redefine your perspective on DMEXCO.

In this latest engaging podcast episode, hosted by our Marketing & Insights Director, Marie-Clare Puffett, we explore the fascinating world of Retail Media in Europe with  Rita Harnett, the Global Head of DTC & Social Commerce at Wavemaker.

Rita takes us on an insightful journey into the realm of Retail Media, delves into the transformative power of it and its role in revolutionising full funnel marketing strategies.

Join us as we gain exclusive insights and unravel the potential of Retail Media in driving innovation and growth in Europe.

In this special Interact 2023 episode of the Digital Dawn podcast, our CMO, Helen Mussard, interviews Phil Sumner, VP of Research Operations at Teads. Phil recently delivered a keynote presentation at Interact with the Heineken Group, where they dived into the topic of attention. In this conversation he explores the significance of attention in today's world, discussing its value and importance. Phil also shares insights from Teads' recent research on attention and reflects on his experience at our flagship event in Madrid.

In this episode our CMO, Helen Mussard, is joined by Remi Boudard, CTV Sales Lead, Global Media Sales at Microsoft.   Broadcasting live from our prestigious event, Interact in Madrid, they delve into the world of advanced TV, exploring how advanced TV has revolutionised our TV viewing experience and examining the exciting opportunities it offers for brands.  Tune in for a thought-provoking discussion on the evolving advertising landscape!

In this episode IAB Europe's Chief Economist, Daniel Knapp dives into supply chain transparency with Michael Simpkins Director Marketplace Development, at Xandr.

 They discuss all things supply path optimisation and how even during the economic downturn, there are ample opportunities for brands to take control of their supply chain, and maximise cost and operational efficiencies through curated technology. 

In this episode IAB Europe's Marketing & Communications Director, Lauren Wakefield, speaks with Emma Newman, CRO at PubMatic on the topic of corporate responsibility in the digital advertising supply chain. They talk about Emma’s career and how she got to where she is today, dive into Diversity & Inclusion and of course discuss all things sustainability.