I Have Notes — The Culture Marketing…

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Marketing is Manifestation: a short pep talk | I HAVE NOTES

samedi 7 mars 2026 • Durée 11:33

This is for anyone who feels like they can’t break through. Marketing is the business version of manifesting. You’re putting out into the world a vision of who you want to be and the highest version of yourself. Essentially, you’re speaking it into existence. Your like becomes a moodboard, and people believe it, because you believed it first. Keep developing your narrative, stay consistent and one day it’ll all make sense.About: #IHaveNotes is all about the intersection of culture, creativity + communications. Created by Abiola, a Marketing + Brand Strategist based in LondonGet #IHaveNotes straight to your inbox: https://abiola.substack.com/#IHaveNotes - New episodes out every week — let me know what you thinkSocial: https://www.instagram.com/abxola/ + https://www.tiktok.com/@abxola

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Why your wedding is a HUGE marketing opportunity | I HAVE NOTES

vendredi 6 mars 2026 • Durée 17:35

From Lauren Sanchez & Jeff Bezos, to the Sussexes, to Sofia Richie and most recently, TikToker Jazz, weddings are dominating our cultural consciousness. To be honest, this has always been the case and so it makes total sense your wedding (and the weddings of your loved ones) might just be one of the biggest marketing & brand positioning opportunities of your life. This week, I break down why that is and how to make the most of it.The original Sofia Richie marketing video: https://vm.tiktok.com/ZNdqgC6da/ New: https://www.instagram.com/innercirclereserved: by referral onlyAbout: #IHaveNotes is all about the intersection of culture, creativity + communications. Created by Abiola, a Marketing + Brand Strategist based in LondonGet #IHaveNotes straight to your inbox: https://abiola.substack.com/#IHaveNotes - New episodes out every week — let me know what you thinkSocial: https://www.instagram.com/abxola/ + https://www.tiktok.com/@abxola

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How to rebrand yourself and relaunch a business on a budget | I HAVE NOTES

lundi 9 février 2026 • Durée 14:54

We're back for our next instalment of Q&As from the audience, let's get into it.About: #IHaveNotes is all about the intersection of culture, creativity + communications. Created by Abiola, a Marketing + Brand Strategist based in LondonGet #IHaveNotes straight to your inbox: https://abiola.substack.com/#IHaveNotes - New episodes out every week — let me know what you thinkSocial: https://www.instagram.com/abxola/ + https://www.tiktok.com/@abxola

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How To Make People Obsessed With Your Brand ft. REFY, Topicals & Stanley Cups | I HAVE NOTES

mardi 26 août 2025 • Durée 12:30

Every Brand (capital B) is a fashion brand. A lot of the time people talk about turning their brand into a "cult" i.e. being part of something. What people don't always talk about is how every movement, every group adorns themselves with something. When it comes to building a brand that people care about (which is different from a brand that people simply transact with), what your audience wears matters more than you might think. Let's discuss. About: #IHaveNotes is all about the intersection of culture, creativity + communications. Created by Abiola, a Marketing + Brand Strategist based in LondonGet #IHaveNotes straight to your inbox: https://abiola.substack.com/#IHaveNotes - New episodes out every week — let me know what you thinkSocial: https://www.instagram.com/abxola/ + https://www.tiktok.com/@abxola

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How to build a brand with KAI Collective founder, Fisayo Longe | I HAVE NOTES

dimanche 6 juillet 2025 • Durée 28:05

"I love what you've done with KAI Collective" — this is something people say to me quite often. But there's so much to marketing than one single person's good ideas.

In our first episode with a guest, I sit down with one of my longest-standing clients and a friend Fisayo Longe, founder of KAI Collective to explore what it takes to be successful when it comes to building your brand. KAI Collective started with a small, £6,000 loan and now turns over multi-millions every year. As a fully bootstrapped business, there's so much that can be learned from KAI's journey.

Enjoy.

If you're new here, I run Inner Circle, a marketing strategy company that helps brands outlive the algorithm®. Learn more about us here: innercirclestrategy.com

About: #IHaveNotes is all about the intersection of culture, creativity + communications. Created by Abiola, a Marketing + Brand Strategist based in London

Get #IHaveNotes straight to your inbox: https://abiola.substack.com/#IHaveNotes

New episodes out every week — let me know what you thinkSocial: https://www.instagram.com/abxola/ + https://www.tiktok.com/@abxola

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Imitation vs. Influence: How dupe culture builds brands | I HAVE NOTES

dimanche 8 juin 2025 • Durée 13:28

"Dupe culture builds brands" — do you agree? Every time someone buys a dupe or an imitation, an already loved brands gets stronger. In this week's episode, I explain how the art of the dupe isn't killing brands as much as we think: with examples from the Classic Flap, to the Erewhon Smoothie & SPANX. About: #IHaveNotes is all about the intersection of culture, creativity + communications. Created by Abiola, a Marketing + Brand Strategist based in LondonGet #IHaveNotes straight to your inbox: https://abiola.substack.com/#IHaveNotes - New episodes out every week — let me know what you thinkSocial: https://www.instagram.com/abxola/ + https://www.tiktok.com/@abxola

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How to come up with marketing strategies & your most asked marketing questions | I HAVE NOTES

dimanche 1 juin 2025 • Durée 21:25

Marketing has so many layers to it, so it makes total sense that everyone has so many questions. This week, I answer most frequently asked questions, with some help from Tommy Hilfiger, Apple, Nike Running, the Princess Diaries and MACsAbout: #IHaveNotes is all about the intersection of culture, creativity + communications. Created by Abiola, a Marketing + Brand Strategist based in LondonGet #IHaveNotes straight to your inbox: https://abiola.substack.com/#IHaveNotes - New episodes out every week — let me know what you thinkSocial: https://www.instagram.com/abxola/ + https://www.tiktok.com/@abxola

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How to get more by doing less ft. by Rhode, Loewe, Teflar + the Oura Ring | I HAVE NOTES

lundi 26 mai 2025 • Durée 15:12

One of the most important steps in marketing starts before you start storytelling or making any content: it begins with your product. Rhode, Loewe*, Telfar and the Oura Ring are all examples of different types of businesses, with different ages who have seen this mechanism accelerate them into the market. Let's explore why and how this mechanism works.I'm deeply proud of myself as this was shot before Loewe announced the 10 year anniversary of the puzzle bag. Confirmation that my spidey senses are still alive and kicking! See more here: https://www.instagram.com/p/DKE2ZTDI5tB/?img_index=1*About: #IHaveNotes is all about the intersection of culture, creativity + communications. Created by Abiola, a Marketing + Brand Strategist based in London.

Get #IHaveNotes straight to your inbox: https://abiola.substack.com/

#IHaveNotes - New episodes out every week — let me know what you think

Social: https://www.instagram.com/abxola/ + https://www.tiktok.com/@abxola

Shot + edited by https://www.instagram.com/4kford/

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Mystery vs. "Making It" Online — For everyone who hates being perceived

dimanche 11 mai 2025 • Durée 10:52

We all want things to be effortless. I get it, we don't want to be seen trying "too hard" before we "make it". But the truth is, even your most "mysterious" faves spent a portion of their careers putting themselves out there. In our online world, mystery is a privilege that is earned after you show up, continuously. Listen for more on IHN

#IHaveNotes is all about the intersection of culture, creativity + communications. New episodes out every week — let me know what you think. Excited to see this channel evolve.

The first place for updates: abiola.substack.com

Watch on YouTube: https://www.youtube.com/@heyabxola

Social: https://www.instagram.com/abxola/ + https://www.tiktok.com/@abxola

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"Not all influencers are created equally" & the challenge with the TikTok algorithm | I HAVE NOTES

dimanche 4 mai 2025 • Durée 09:14

This week's episode is a continuation of "I've got the followers, so where's my money?". Here we deep-dive into the structural differences behind the TikTok vs. Instagram algorithms and what it could mean for your cashflow. What do you think?About: #IHaveNotes is all about the intersection of culture, creativity + communications. Substack: https://abiola.substack.com/Social: https://www.instagram.com/abxola/ + https://www.tiktok.com/@abxolaShot + edited by https://www.instagram.com/4kford/

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I Have Notes — The Culture Marketing Podcast – Détails, épisodes et analyse

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I Have Notes — The Culture Marketing Podcast – Détails, épisodes et analyse

Détails du podcast

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Spotify

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Podcasts et contenus similaires

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