Explorez tous les épisodes du podcast I Do Wedding Marketing Podcast
| Titre | Date | Durée | |
|---|---|---|---|
| 218. Blogging with Benefits in an AI World with Nicole Londono of Lattes for Lunch | 01 Oct 2026 | 00:25:26 | |
AI is changing the way couples search for wedding professionals, and that means wedding businesses need to think differently about the content they create online. In this episode, I’m joined by Nicole Londono of Lattes for Lunch to break down the relationship between blogging, SEO, and AI optimization (AIO). Nicole explains how AI-powered search is changing online visibility, why couples are searching with more specific and nuanced queries, and what wedding professionals can do to increase their chances of being found and recommended. In this episode, you’ll learn:
About Nicole Londono With over a decade of experience, Nicole Londono takes a brand-centered approach to AIO, SEO, and messaging for wedding industry professionals. Through Lattes for Lunch, she helps wedding pros strengthen their online visibility and create businesses that are more easily discovered by their ideal couples. Connect with Nicole: Follow I Do Wedding Marketing: Looking for more? Find our favorite podcast resources, exclusive savings, and more on the I Do Wedding Marketing Resources page: idoweddingmarketing.com/resources | |||
| Ep. 217 | The Preferred Vendor List Playbook with Kevin Dennis | 16 Sep 2026 | 00:36:24 | |
Preferred vendor lists can be one of the most powerful referral sources for wedding professionals, but earning a spot on the right lists requires more than simply asking to be added. In this episode, I am joined by Kevin Dennis, founder of Fantasy Sound Event Services and host of the Mind Your Wedding Business podcast, to break down how wedding pros can strategically build relationships with venues, planners, and other referral partners. Kevin shares why nearly 85% of his company’s clients come from venue lists, what wedding pros should expect from these relationships, and why getting onto a list is only the beginning. We also discuss the long game of becoming a preferred vendor, how to stay top of mind without relying on generic gifts or cold pitches, pay-to-play and commission-based lists, and how to determine which relationships are actually worth pursuing for your business. In this episode, you’ll learn:
About Kevin Dennis Kevin Dennis is a longtime wedding industry professional, speaker, and founder of Fantasy Sound Event Services and the WeddingIQ blog. With extensive experience in event technology and business, Kevin has served on the boards of organizations including NACE and WIPA and regularly shares his expertise through industry publications and speaking engagements. As host of the Mind Your Wedding Business podcast, he helps wedding professionals strengthen their businesses through practical conversations around sales, marketing, client service, technology, and more. Follow I Do Wedding Marketing: | |||
| Ep. 216 | Our Curated Fall Education Calendar for Wedding Pros | 12 Aug 2026 | 00:31:47 | |
There are so many great wedding industry events happening over the next few months, so in this solo episode, I’m sharing the conferences, summits, workshops, and educational opportunities I’m most excited about. Some are virtual, some are in person, several are completely free, and I’ll even be teaching at a few of them! If you love a good mix of education, connection, and fun, grab your calendar and start planning your fall semester. Five days of virtual education, downloadable resources, live community events, and an incredible lineup of wedding industry educators. I’m teaching How Gen Z Chooses Wedding Professionals Online, alongside several past podcast guests! Register for the Book More Weddings Summit: https://go.bookmoreweddingssummit.com/registration-page?am_id=ninaaddeo2278 I’m teaming up with Devon Balicki of Design and Devon for this free webinar at 9 am PT | 12pm ET about helping the right couples find your business, trust you before they inquire, and recognize themselves in your website. I’m so excited for you to meet Devon! Register for the free webinar: https://design-devon.kit.com/aug-2026-webinar I’m taking the mainstage in Orlando to teach Social Media as an Operational System, Not a Trend-Chasing Task at the CFWA’s 9th Annual Educational Conference. Grab your ticket and use code SPEAKER20 to save $20: https://cfwasummit.com/registration/ Dana Bahr and I are combining our Pinterest and social media expertise for a free workshop designed to help you get your marketing ready for engagement season. Think of it as your back-to-school reset, but we’re getting back to booked! Register for Back to Booked: https://us06web.zoom.us/meeting/register/uqL_AYo-TNCMFcqJUcHwTA#/registration I attended the very first Event Summit in Miami in 2025 and absolutely loved it, so it had to make this list! It’s unlike a lot of other industry conferences, with a unique speaker lineup and an experience intentionally designed to move you from awareness to action. Learn more about The Event Summit: https://theeventsummit.com/ My first mentor and dear friend Latasha James is hosting this intimate event with Elena Krumlowsky, covering everything from pricing and capacity to scaling, hiring, brand partnerships, and creative business growth. And yes, it’s designed for social media managers, but if you’re not outsourcing your marketing, you ARE your social media manager! Learn more about The Marketer’s Edit and use code NINA! for 20% off in-person tickets: https://www.themarketersedit.com/ Finally, we’re heading to Las Vegas for one of the biggest wedding industry conventions of the year! I attended WeddingMBA early on in building I Do Wedding Marketing and LOVED the experience. Learn more about WeddingMBA: https://weddingmba.com/ There is SO much happening over the next few months, and many of these opportunities are free or reasonably priced. For the bigger investments, you still have time to plan ahead and decide what makes sense for you and your business. And, of course, the learning continues right here! I have plenty of new interviews coming to the podcast, and if you love the free workshops with Devon and Dana, I may just have to make these a monthly thing. Follow I Do Wedding Marketing: August 17-21: Book More Weddings Summit August 18: Turn Browsers Into Bookings August 24–25: Central Florida Wedding Association Summit September 17: Back to Booked October 6: The Event Summit November 7: The Marketer’s Edit November 17: WeddingMBA | |||
| Ep. 215 | Pinterest is Your Secret Marketing Superpower with Dana Bahr | 22 Jul 2026 | 00:30:38 | |
If Pinterest has been sitting on the back burner of your marketing strategy, this episode is your sign to take another look. I'm joined by Pinterest Marketing Strategist Dana Bahr, who spent more than a decade in wedding and event planning before helping wedding pros use Pinterest to generate consistent, organic leads year-round. In this episode, we're breaking down how Pinterest isn't social media, it's a search engine, and why that's such a powerful opportunity for wedding professionals. We also talk about how Pinterest and Instagram work together, why keywords matter, and the biggest mistakes keeping wedding pros from getting discovered by couples who are actively searching for their services.
Plus... Dana and I are giving you a little sneak peek of something exciting coming in September! 👀 If you're ready to head into booking season with a stronger marketing strategy, you won't want to miss what's coming. Mentioned in this episode: ✨Back to Booked Workshop with Nina Addeo and Dana BahrJoin us September 17th at 12 PM ET to prepare for engagement season by combining Pinterest and social media into one cohesive marketing strategy. Think of this as your Q4 or "back-to-school" reset for your business—while the kids are heading back to school, you're getting back to booked! https://us06web.zoom.us/meeting/register/uqL_AYo-TNCMFcqJUcHwTA ✨The Styled Pin CollectionDana's monthly Pinterest membership that includes 30 plug-and-play pin templates, monthly Pinterest trend reports, those Pinning Parties we were talking about, and so much more! https://ddvirtualmanagement.com/styled-pin-collection ✨The Unapologetic Pinner PodcastDana's podcast for Pinterest marketing and business tips. https://open.spotify.com/show/61SEoLcrVlZEMkT5BIhUa1 Follow I Do Wedding Marketing: | |||
| Ep. 214 | How to Make the Algorithm Work for Your Wedding Business | 17 Jul 2026 | 00:10:42 | |
In this episode, I'm breaking down how the algorithm actually works, why it's much simpler than most wedding pros think, and how I was reminded of this recently by a strawberry lobster (yes, you read that correctly! 🍓🦞). I explain why social platforms are simply trying to recommend content people enjoy, and how you can use that to your advantage. In this episode, I'll cover:
Mentioned in this episode: ✨ I'll be speaking at the Central Florida Wedding Association Annual Summit happening August 24–25! Grab your CFWA tickets for Orlando and use code SPEAKER20 to save $20: https://cfwasummit.com/registration/ ✨ Learn more about The Social Studio, my monthly membership with wedding-specific content ideas, captions, hooks, and Reels designed to help you market your business with confidence: https://thesocialstudiobyidoweddingmarketing.circle.so/checkout/idwm Follow I Do Wedding Marketing: | |||
| Ep. 213 | Stop Overcomplicating Reels: Use This Free Instagram Tool | 01 Jul 2026 | 00:09:52 | |
In this week's solo episode, I'm sharing one of my favorite tools for creating content faster: Instagram’s Edits App. I'm breaking down why I love it, how to use templates to create Reels in minutes, and why this app is making it easier than ever for wedding pros to show up consistently on social media without spending hours editing. If you've ever stared at your camera roll full of beautiful wedding content and thought, "I should post more..." this episode is for you. In this episode, I'll cover: What the Edits App is and why it's different How Reel templates can save you a ton of time My favorite hack for keeping B-roll organized and accessible How to find trending templates that are already working Why done is always better than perfect when it comes to social media Plus, I'm sharing details about the upcoming Central Florida Wedding Association Conference in Orlando, where I'll be speaking this August! Connect with me on Instagram @idoweddingmarketing, and don't forget to subscribe so you never miss an episode.Links & Resources✨ Grab your CFWA tickets for Orlando and use code SPEAKER20 to save $20: https://cfwasummit.com/registration/ ✨ Try one of my recent Reel templates made with Edits: https://www.instagram.com/reel/DZ7qA4iusou/?igsh=ZDNuZzkweXlpMG91 ✨ Explore more plug-and-play Reel templates: https://creators.instagram.com/edits ✨ Follow along on Instagram: https://www.instagram.com/idoweddingmarketing/ Follow I Do Wedding Marketing Instagram: https://www.instagram.com/idoweddingmarketing/ Facebook: https://www.facebook.com/idoweddingmarketing LinkedIn: https://www.linkedin.com/in/nina-addeo-699898ab/ Threads: https://www.threads.com/@idoweddingmarketing I Do Wedding Marketing podcast listeners can receive 15% off a 6-month subscription as a new Aisle Planner user! Use code IDWMxAP: https://www.aisleplanner.com/affiliate/IDWMxAP | |||
| Ep. 212 | How Sarah Roshan Created One of the Most Influential Communities in Weddings | 17 Jun 2026 | 00:30:25 | |
If you've ever been on a call with me, there's a very good chance you've heard me ask, "Have you heard of Emerge Event Collective?" That's why I was so excited to sit down with Sarah Roshan, founder of Emerge Event Collective and a luxury wedding photographer whose entire career is rooted in storytelling and connection. Sarah leads a team dedicated to creating story-driven imagery for couples while also building one of the most welcoming and collaborative communities in the wedding industry through Emerge Event Collective. In this episode, we discuss:
If you're curious about Emerge (and after this episode, I have a feeling you might be), head to emergeeventcollective.com to learn more and join your first Emerge online networking event as a guest. It's low-pressure, incredibly welcoming, and a wonderful way to find your people. Connect with Sarah:
Follow I Do Wedding Marketing I Do Wedding Marketing podcast listeners can receive 15% off a 6-month subscription as a new Aisle Planner user! Use code IDWMxAP: https://www.aisleplanner.com/affiliate/IDWMxAP | |||
| 211. Couples Are Exiting Your Website at These 3 Spots & PLUS How to Fix It with Devon Balicki of Design and Devon | 27 May 2026 | 00:32:42 | |
If you’ve tuned into this podcast before, you know I’m passionate about helping wedding pros create content that actually converts… not just content that gets likes. So when Devon of Design & Devon reached out to talk about website conversions for wedding businesses, I immediately knew we needed this conversation on the podcast. Devon is a former software engineer turned strategic web designer for florists and event professionals, and honestly? She completely reframed the way I think about wedding websites (and digital portfolios… but more on that later!). This was such a great reminder that your website shouldn’t just exist, it should actively help you book the right clients 24/7. In this episode, we talk about:
And because Devon is amazing, she also created a free website self-audit specifically for I Do Wedding Marketing listeners so you can evaluate your own website in under 15 minutes. Grab it here: https://www.designanddevon.com/idoweddingmarketing Connect with Devon:
Follow I Do Wedding Marketing I Do Wedding Marketing podcast listeners can receive 15% off a 6-month subscription as a new Aisle Planner user! Use code IDWMxAP: https://www.aisleplanner.com/affiliate/IDWMxAP | |||
| Ep. 210 | What Theme Parks Can Teach Wedding Pros About Marketing with Becca Pountney | 20 May 2026 | 00:47:00 | |
This week on the I Do Wedding Marketing Podcast, I’m joined by the UK’s leading wedding industry marketing expert, Becca Pountney, for a conversation about how wedding marketing is evolving in 2026 and what today’s couples actually expect from the businesses they book. Becca is a wedding business consultant, coach, author, award-winning podcaster, and former television and radio marketer who has spent the last decade helping wedding pros and venues stand out and get booked. Her podcast, Wedding Pros Who Are Ready To Grow, recently won Best Business Podcast of the Year at the British Podcast Awards, and after this conversation, you’ll understand why. In this episode, we unpack Becca’s “Marketing Theme Park” 🎢 concept and why the traditional marketing funnel no longer reflects how modern couples actually make decisions. From AI and shrinking attention spans to referrals, pricing transparency, and creating unforgettable client experiences, this conversation is full of practical, forward-thinking insights for wedding pros who want to stay visible, relevant, and profitable in an evolving industry. If you’ve been wondering what marketing actually needs to look like moving forward, this episode is a must-listen. We discuss: 🎢 Why the traditional marketing funnel is outdated and what the “Marketing Theme Park” means for wedding businesses in 2026 🎢 How today’s couples actually discover and book vendors in an AI-heavy world 🎢 Becca’s SCREAM framework for modern wedding marketing and why standing out matters more than ever 🎢 Why referrals, recommendations, and unforgettable client experiences are still powerful booking tools 🎢 The importance of using multiple marketing channels, tracking your data, and embracing the mindset that done is better than perfect Resources mentioned in this episode:
Connect with Becca:
Follow I Do Wedding Marketing I Do Wedding Marketing podcast listeners can receive 15% off a 6-month subscription as a new Aisle Planner user! Use code IDWMxAP: https://www.aisleplanner.com/affiliate/IDWMxAP | |||
| Ep 209 | Is Your Instagram Bio Costing You Bookings?? | 15 May 2026 | 00:13:01 | |
Your social media bio might be the reason potential clients are clicking away before they ever inquire… 😬 In this episode of the I Do Wedding Marketing Podcast, I’m diving into one of the smallest, yet most powerful, pieces of your marketing: your bio! Because those few lines at the top of your Instagram, TikTok, or YouTube profile? They’re doing a lot more heavy lifting than you think. I’m breaking down the biggest mistakes I see wedding pros making, why vague bios are costing you inquiries, and how to turn your profile into a clear, client-attracting first impression that actually converts. If your bio currently says something like “capturing love stories ✨”, this episode is for you! In this episode, I cover:
By the end of this episode, you’ll definitely be looking at your bio differently, and probably rewriting it too! Check out my link in bio here: https://www.idoweddingmarketing.com/links Follow I Do Wedding Marketing I Do Wedding Marketing podcast listeners can receive 15% off a 6-month subscription as a new Aisle Planner user! Use code IDWMxAP: https://www.aisleplanner.com/affiliate/IDWMxAP | |||
| Ep. 208 | How Retreats Can Elevate Your Brand + Community with Nadine Bozeman | 06 May 2026 | 00:27:43 | |
Welcome back to another episode of the I Do Wedding Marketing Podcast! Today I’m sitting down with Nadine Bozeman, host of Secrets of a Bridal Seamstress Podcast and Business Membership, to explore what it really looks like to take your community offline and create meaningful, in-person experiences. Because retreats aren’t just trendy, they’re transformational! If you’ve ever wondered what it actually takes to bring something like this to life, this episode pulls back the curtain. From how Nadine launched her first retreat to what it takes to create a sellout, high-value experience, this conversation breaks down how to turn your audience into a connected community that actually wants to show up. 💡 What You’ll Learn
At its core, this episode is about connection. Your audience doesn’t just want more content, they want to feel like they’re part of something. And when you lead with intention and a clear transformation, retreats become more than an offer, they become a powerful extension of your brand. Done well, they position you as a leader, deepen loyalty, and create experiences your audience will continue to come back to. 🤍 Connect with Nadine Loved this conversation? Stay connected with Nadine and dive deeper into her world:
Follow I Do Wedding Marketing | |||
| Ep. 207 | Everybody DOESN’T Know This! (Even If You Think They Do) | 29 Apr 2026 | 00:08:58 | |
We spend so much time worrying that what we want to say has already been said and that it’s not “original enough.” But here’s the truth: it’s not about the message… it’s about how you say it! In This Episode, I cover:
My challenge to you: If you’ve been holding back because what you want to say has already been said, “people already know this”, or you don’t want to sound repetitive, I want you to try this. ✨ Open up ChatGPT (or your AI tool of choice)✨ Hit the microphone✨ Talk through your idea like you would to a client✨ Let it turn your thoughts into content Your perspective, tone, and experiences make what you have to say uniquely yours, and it will resonate with someone out there! 🔗 Links & Resources:
Follow I Do Wedding Marketing I Do Wedding Marketing podcast listeners can receive 15% off a 6-month subscription as a new Aisle Planner user! Use code IDWMxAP: https://www.aisleplanner.com/affiliate/IDWMxAP | |||
| Ep. 206 | How I Use AI & Tech to Run My Social Media Business | 18 Apr 2026 | 00:23:15 | |
In today’s episode, I’m breaking down the exact tech tools and AI platforms I use to run my social media management business, and how you can use them in your wedding business, too. I get asked all the time what tools I’m using for content, scheduling, workflows…so I wanted to dedicate an episode to walking you through it all. I’m also sharing information about the upcoming Wedding Summit Series: Tech & AI Edition happening April 20–24. 👉 Grab your free ticket here. ✨ In This Episode, I cover:
🎟️ Wedding Summit Series: Tech & AI Edition This is happening April 20 - 24th, and I’m so excited about it! Here’s what you can expect:
If you upgrade your ticket, you’ll also get lifetime access, bonuses (including access to my membership, The Social Studio!), and additional trainings. But even the free ticket is incredibly valuable! Resources Mentioned:
Follow I Do Wedding Marketing | |||
| Ep. 205 | The 5 Pricing Archetypes Every Wedding Pro Falls Into with Danison Fronda-Tietz of Bowtie and Biz | 25 Feb 2026 | 00:37:44 | |
In this episode of the I Do Wedding Marketing Podcast, I’m sitting down with Danison Fronda-Tietz, licensed CPA, former financial analyst for The Walt Disney Company (you read that right!), wedding business owner, and founder of Bowtie & Biz. And okay, yes… I fully invited him on because I had pricing questions of my own. Lucky for us, he delivered. We dive into his five Pricing Archetypes, which very conveniently spell P.R.I.C.E. If you’ve ever panic lowered your pricing right before an inquiry call, stalked a competitor’s packages at 11:47pm, or freaked out after raising your rates, this one is for you. We talk about:
This conversation will help you finally understand why you price the way you do, and give you the confidence to fully own your Pricing Archetype instead of fighting against it. Resources and Ways to Connect with Danison: Connect with Danison on Instagram: @bowtieandbiz Take the Pricing Archetype Quiz: bowtieandbiz.com/price Visit Danison’s website to learn more: Bowtie & Biz As always, thank you for being here for another Wednesday on the I Do Wedding Marketing Podcast. 💛 Follow I Do Wedding Marketing I Do Wedding Marketing podcast listeners can receive 15% off a 6-month subscription as a new Aisle Planner user! Use code IDWMxAP | |||
| Ep. 204 | How Evergreen Content Can Book You Weddings | 18 Feb 2026 | 00:20:42 | |
Valentine’s Day marks the unofficial end of engagement season. And while we’re all hoping for that inquiry rush, today’s episode is about something that works whether your inbox fills up tomorrow… or not. We’re talking about evergreen content, which is the kind of content that builds trust, drives inquiries, and works behind the scenes long after you hit publish. It may not be viral, but it is powerful and absolutely critical in the wedding industry. In This Episode, I Cover:
If you’re tired of feeling like you have to chase trends just to stay relevant, if you want content that actually builds trust and books aligned couples, or if you’re ready for social media to feel strategic instead of exhausting, this episode is for you! Resources Mentioned, Free Trainings and Upcoming Events: 📱 The Social Studio Membership Where strategy meets simplicity. For $27/month, you’ll get weekly trending audios, evergreen content prompts, plug-and-play Canva templates, and a growing caption library, all designed to help you create content that builds trust, books aligned couples, and makes social media easy and fun! 🎟️ Wedding Business CEO Summit I’m teaching at this year’s Wedding Business CEO Summit! I’ll be sharing my signature KISS Method of Social Media (Keep It Simple, Sweetheart) so you can finally market your business without burnout. Grab your free ticket to catch my training, as well as: ✔ 20+ wedding industry experts✔ Free access to every session✔ Option to upgrade for lifetime replays + bonus trainings Snag your free ticket today: Click here 🎤 Wedding MBA Speaker-Off Watch the replay of my session and cast your vote! It’s basically American Idol for wedding education, and it’s a BLAST. Follow I Do Wedding Marketing I Do Wedding Marketing podcast listeners can receive 15% off a 6-month subscription as a new Aisle Planner user! Use code IDWMxAP | |||
| Ep. 203 | Where Trends Fit in to a Social Media Strategy as a Wedding Pro | 11 Feb 2026 | 00:13:52 | |
Coming in hot post-Super Bowl with something that’s been on my mind: Trending content. Because what better time to talk about trends than after the most-watched content drop of the year? In this episode of the I Do Wedding Marketing Podcast, I’m diving into some of the top questions I hear from wedding pros:
You’re getting my unfiltered take on what’s actually working inside real wedding businesses right now. Because here's the truth: trends can grow your reach, but they are not a full content strategy if you’re trying to get quality inquiries. Let’s break down how to use trends strategically without relying on them to carry your business. 🎁 Free Gift from This Episode Want a done-for-you trending post to test out today? I’m giving you the exact plug-and-play Super Bowl meme template our Social Studio members received to turn pop culture into bookings. 🚨 Free Trainings + Big Opportunities for Wedding Pros 🎤 Wedding MBA Speaker-Off Watch the replay of my session and cast your vote!It’s basically American Idol for wedding education and it’s a BLAST. 🎟️ Wedding Business CEO Summit I’m also teaching at this year’s Wedding Business CEO Summit, where I’m sharing my signature KISS Method of Social Media (Keep It Simple, Sweetheart) so you can finally market your business without burnout. ✔ 20+ wedding industry experts✔ Free access to every session✔ Option to upgrade for lifetime replays + bonus trainings Snag your free ticket today: Click here Follow I Do Wedding Marketing I Do Wedding Marketing podcast listeners can receive 15% off a 6-month subscription as a new Aisle Planner user! Use code IDWMxAP | |||
| Ep. 202 | From Mid-Market to Luxury in the Wedding Industry | Pearl Farquharson | 04 Feb 2026 | 00:43:15 | |
Today’s episode is a masterclass in embracing the luxury wedding marketing with Pearl Farquharson - Founder and Creative Director of the award-winning Boston + Miami event concierge, DELSIE. With features in Vogue, Essence, The New York Times, and more, Pearl has become a trailblazer in luxury event planning. But her journey? It’s anything but typical. 🎧 Tune in as we cover:
📚 Resources & recommendations from Pearl: ✨ Pearl’s philosophy? “How you do the smallest things is how you do everything.” Luxury starts long before the event - it’s felt in every email, every touchpoint, every decision. Connect with Pearl:
Whether you’re happily mid-market or luxury-bound, Pearl’s commitment to excellence, love for hospitality, and powerful “why” will expand what you believe is possible for you, your business, and your life. 🎙 Subscribe + share this episode with a fellow wedding pro ready to elevate their brand. Follow I Do Wedding Marketing: I Do Wedding Marketing podcast listeners can receive 15% off a 6-month subscription as a new Aisle Planner user! Use code IDWMxAP | |||
| Ep. 201 | Planning for What’s Next in the Wedding Industry, with Heidi Thompson | 28 Jan 2026 | 00:41:35 | |
In this episode of the I Do Wedding Marketing Podcast, we are so excited to welcome back wedding business consultant, strategy expert, and smart-marketing advocate Heidi Thompson, founder of Evolve Your Wedding Business, host of the Evolve Your Wedding Business podcast, creator of the Wedding Business Collective, and architect of the Wedding Business CEO Summit happening February 16 - 20, 2026. 👉 Score your free ticket to the Summit here! This episode is designed to give you clarity, confidence, real-life strategy you can implement right away, and a sneak peek of what you’ll learn at the Summit. We dive into:
… And what’s going on at the Wedding Business CEO Summit. Think: strategy over fluff. Connection over surface-level networking. Action over inspiration alone. You’ll learn how to:✨ Build time-saving systems that actually run without you✨ Understand how to meet couples where they actually make decisions✨ Grow sustainably without burnout or bandwidth breakdown✨ Work less with scalable strategies and support Expect presentations from industry pros, live coaching, and tools you can use right away - including my own session: "The KISS Guide to Social Media: Clarity, Consistency & Client Attraction" (don't miss it!). Quick Links: 🎟 Register for the Wedding Business CEO Summit 🎙 Listen to Heidi’s Podcast: Evolve Your Wedding Business 💼 Join The Wedding Business Collective If you’re ready to run your business with more ease, clarity, and consistency, this episode and the Wedding Business CEO Summit are two of the best places to start. Heidi brings both heart and strategy - and we couldn’t be more excited to share this with you. 🎧 Press play, take action, and don’t forget to register! Follow I Do Wedding Marketing: I Do Wedding Marketing podcast listeners can receive 15% off a 6-month subscription as a new Aisle Planner user! Use code IDWMxAP | |||
| Ep. 200 | The Marketing Systems You’re Ignoring (and How to Fix That!) with Cinthia Onines of Boda Bliss | 21 Jan 2026 | 00:29:08 | |
🎉 This episode is not just another episode. It is Episode 200 of the I Do Wedding Marketing Podcast, and I still cannot quite believe it! Before we dive into this episode’s topic, I just want to say thank you. Whether you have been listening since episode one, found the podcast last year, or you are brand new here, I am so grateful you are part of this community. This podcast has given me so much, and I truly hope it has helped you feel less alone, more supported, and more confident as you grow your business. For this milestone episode, I invited on someone whose work perfectly ties into the journey of building a sustainable business, Cinthia Onines, the founder of Boda Bliss. Cinthia is an Online Business Manager and marketing systems architect who helps wedding professionals and creative entrepreneurs organize, automate, and scale their businesses. In other words, she supports all the things most of us tend to avoid until we are completely overwhelmed. In this conversation, we unpack:
We also talk about blogging, Pinterest, email marketing, monthly resets, favorite tools, and how to simplify your approach so your business feels lighter, not heavier. This episode is especially for you if:
Where to find Cinthia and her resources:
Thank you for celebrating Episode 200 with me and for continuing to show up for yourself and your business. See you on the next Wedding Wednesday! Follow I Do Wedding Marketing I Do Wedding Marketing podcast listeners can receive 15% off a 6-month subscription as a new Aisle Planner user! Use code IDWMxAP >> https://www.aisleplanner.com/affiliate/IDWMxAP | |||
| Ep. 199 | Why Reels Alone Aren’t Booking Wedding Clients | 14 Jan 2026 | 00:12:04 | |
In today’s episode, I’m breaking down how Instagram actually converts for wedding professionals, and why relying on just one type of content (like only reels) often isn’t enough. Instagram is a full ecosystem, and each content type plays a different role. Reels help you get discovered, portfolio posts build trust, carousels educate and persuade, and stories keep you top of mind. When these pieces work together, couples move from awareness to confidence, and that’s when inquiries happen. Because weddings are high-ticket, emotional decisions, conversion takes more than one viral video. Couples need multiple touchpoints, context, and reassurance before they’re ready to reach out, and your content should support that journey. I also share how you can turn one wedding or project into multiple types of content, helping you work smarter instead of just posting more. Want this all easily planned out for you? That’s exactly why I created The Social Studio, a membership that gives you weekly reel prompts, trending audios, evergreen content ideas, daily caption prompts for portfolio posts, Canva templates, and more. It’s designed to help you batch and stay consistent without overthinking. The Social Studio is just $27/month, and you can sign up today right here! If you’ve ever focused on just one content type, I’d love to hear how that’s worked for you. And if you enjoyed this episode, leaving a review truly helps this podcast reach more wedding pros. Thanks for being here. I’ll see you on the next Wedding Wednesday! ✨ Follow I Do Wedding Marketing I Do Wedding Marketing podcast listeners can receive 15% off a 6-month subscription as a new Aisle Planner user! Use code IDWMxAP | |||
| Ep. 198 | How Speaking Can Elevate Your Wedding Business in 2026 with Meghan Ely | 07 Jan 2026 | 00:40:03 | |
Welcome to a new year of the I Do Wedding Marketing Podcast! We’ve had so much fun over the years talking all things wedding marketing - but today’s episode is a fresh side of marketing that feels perfectly aligned with New Year energy: speaking opportunities. If you’ve been a longtime listener, you know I started adding in-person speaking to my business last year. Building my business during the COVID years meant everything was virtual, so stepping onto live stages for the first time felt intimidating - and I know I’m not alone in that. For me, the secret sauce was taking Meghan Ely’s Wedding Industry Speakers course - the roadmap I didn’t know I needed. It put me on an incredible trajectory, and it’s exactly why I wanted Meghan on the show to kick off 2026. Because when it comes to speaking, PR, and positioning yourself as an industry authority, there are few people more qualified to lead that conversation than Meghan. You probably already know OFD Consulting, where owner Meghan Ely combines in-the-trenches event experience with a deep love of wedding PR to help her clients take their businesses to new heights. As a result, she’s become one of the industry’s most trusted voices, earning press for her clients in outlets including The New York Times, Brides, Martha Stewart Weddings, People, Bridal Guide, Architectural Digest, and Style Me Pretty. She is also a longtime columnist for Special Events and Catersource. Meghan is a past national president of WIPA, a member of the Allied Council for the National Society of Black Wedding & Event Professionals, and a National Speaker of the Year honoree by NACE. Most recently, RSVP Club named her the 2025 Favorite Educator - and honestly? I have a feeling she’s about to be one of our favorite guests of 2026. What we cover in this episode:
Where to find Meghan + her course You can learn more about Meghan, her work, and the Wedding Industry Speakers course at: Registration is open through January 21. It runs for eight weeks, is live and recorded, and yes - those office hours are as fun (and helpful!) as they sound. Onward and upward to 2026! Follow I Do Wedding Marketing I Do Wedding Marketing podcast listeners can receive 15% off a 6-month subscription as a new Aisle Planner user! Use code IDWMxAP | |||
| Ep. 197 | Creating a Safer, Healthier Relationship With Social Media | 18 Dec 2025 | 00:23:53 | |
Welcome back to another episode of the I Do Wedding Marketing Podcast! Today I’m talking about what to do when social media no longer feels like a safe place - and how to rebuild a healthier, more supportive relationship with it, especially as a business owner. I share my own experience of stepping away from social media because being seen felt overwhelming, judgment-filled, and emotionally draining, even while working in social media professionally. From there, I walk through the exact mindset shifts and practical steps that helped me go from hiding online to confidently showing up again. ✨ In this episode, I share how to:
Social media has become an extension of ourselves, and if it feels unsafe, overwhelming, or draining, it makes sense to pull away. But with the right boundaries and tools, it can become a positive, supportive place again. If I told you the very next thing you posted could connect you with your next booking… would you give it a try? Thank you so much for being here, for listening, and for trusting me with your time. And from me to you, happy holidays from the I Do Wedding Marketing Podcast. ✨ 🛠 Need Help Getting Started? If you’re managing your own social media and find yourself thinking, “Okay… but what do I even post?” - I created The Social Studio for you. Inside the membership, you’ll find:
It’s $27/month, and when you join, you immediately get access to past months of content so you’re never starting from scratch. Follow I Do Wedding Marketing I Do Wedding Marketing podcast listeners can receive 15% off a 6-month subscription as a new Aisle Planner user! Use code IDWMxAP | |||
| Ep. 196 | Are Bookings Really Down? What’s Actually Happening in the Wedding Industry with Erica Powell | 10 Dec 2025 | 00:41:28 | |
As we look ahead to 2026 and 2027, one phrase seems to be everywhere: “Bookings are down.” But is that really the full story? In today’s powerful and eye-opening episode of the I Do Wedding Marketing Podcast, I sit down with Erica Powell, luxury business coach, strategist, and branding designer with over 25 years of experience in high-end sales, to unpack what’s actually happening in the wedding and events industry - and what you can do about it. After witnessing Erica speak earlier this year at a summit in Miami (and watching an entire audience visibly transform in real time), I knew this was a conversation every wedding pro needed to hear. Together, we dive into:
Erica also shares tangible strategies you can implement today, including:
This episode is packed with perspective-shifting insights, real-world strategy, and encouragement for anyone who feels uncertain about the future of bookings - or their place in the market. 🔗 Free Resources & Ways to Connect with Erica 📄 Erica’s Priceless Clients Free Mini-Course 🎥 Follow-Up Secrets Free Training📲 Follow Erica on Instagram🌐 Check out Erica’s Website & Retreats Follow I Do Wedding Marketing I Do Wedding Marketing podcast listeners can receive 15% off a 6-month subscription as a new Aisle Planner user! Use code IDWMxAP And did you hear, we launched the The Social Studio by I Do Wedding Marketing? The Social Studio is a monthly membership for wedding pros who want social media to feel lighter, easier, and way more effective. Inside the Social Studio, you’ll get: 💛 Monthly Content CalendarNo more blank-screen panic. Get daily prompts tailored to wedding pros, designed to convert and connect. (We have a full calendar for November for you to start work immediately, AND December is already loaded for those who want to batch-schedule!) 💛 Weekly Trending AudiosStop spending hours searching for what’s trending — we’ll do it for you. 💛 Weekly Reels TrendsReels concepts built for your niche so you can finally stay consistent without burning out. 💛 Weekly Evergreen Video PromptsSo you always have content that works today, next month, and next season. 💛 Ready-to-Use Canva TemplatesProfessional, on-brand designs you can personalize in seconds. We just uploaded a trending Wicked: For Good template for members to customize! 💛 A Supportive Community of Wedding ProsAsk questions, get feedback, collaborate, and stop trying to do this alone. All for just $27/month. Less than the cost of a lunch date… and guaranteed to save you time every single week!
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| Ep. 195 | Healing the Hustle: Event Therapy Insights for a Stronger Wedding Professional | 03 Dec 2025 | 00:39:22 | |
How do you build and nurture a trusted network when our industry can feel competitive, isolating, or downright overwhelming? To explore that question, I brought on Charessa Sawyer, founder of Event Therapy and SCV Productions, licensed social worker, certified event planner, author, and all-around advocate for the humans behind the events. About Charessa Sawyer Charessa is the founder of Event Therapy, a mental wellness initiative created specifically for event, hospitality, and entertainment professionals. With a rare dual background as a licensed social worker and certified event planner, she brings a level of understanding that’s unmatched in our industry. She’s also the CEO of SCV Productions, a national event services company, and the author of Event Therapy’s 10 Steps to Ultimate Event Planning. Her mission is simple but powerful: to support the people behind the events so they can thrive both personally and professionally. If you take one thing from this episode… You are not alone. You deserve support. And building a trusted network is not optional, it’s essential for your mental, emotional, and creative well-being. Connect with Charessa & Event Therapy Follow I Do Wedding Marketing I Do Wedding Marketing podcast listeners can receive 15% off a 6-month subscription as a new Aisle Planner user! Use code IDWMxAP And did you hear, we launched the The Social Studio by I Do Wedding Marketing? The Social Studio is a monthly membership for wedding pros who want social media to feel lighter, easier, and way more effective. Inside the Social Studio, you’ll get: 💛 Monthly Content CalendarNo more blank-screen panic. Get daily prompts tailored to wedding pros, designed to convert and connect. (We have a full calendar for November for you to start work immediately, AND December is already loaded for those who want to batch-schedule!) 💛 Weekly Trending AudiosStop spending hours searching for what’s trending — we’ll do it for you. 💛 Weekly Reels TrendsReels concepts built for your niche so you can finally stay consistent without burning out. 💛 Weekly Evergreen Video PromptsSo you always have content that works today, next month, and next season. 💛 Ready-to-Use Canva TemplatesProfessional, on-brand designs you can personalize in seconds. We just uploaded a trending Wicked: For Good template for members to customize! 💛 A Supportive Community of Wedding ProsAsk questions, get feedback, collaborate, and stop trying to do this alone. All for just $27/month. Less than the cost of a lunch date… and guaranteed to save you time every single week!
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| Ep. 194 | The Truth About Small Business Marketing with Tayler Cusick Hollman (And Introducing The Social Studio!) | 26 Nov 2025 | 00:53:08 | |
This episode is a big one! I officially announced The Social Studio by I Do Wedding Marketing, a brand-new membership designed to help wedding professionals fall back in love with Instagram and their business again. 💛 To set the stage, I’m joined by Taylor Cusick Holman, founder of Enji, to unpack what the State of Small Business report reveals about how much time business owners really have for marketing - and why that matters for wedding pros who are trying to do it all on their own. Spoiler: Most small business owners only have 1–5 hours a week for marketing, and the ones who see the best results are the ones who use that time intentionally. That’s exactly where The Social Studio comes in.
What is The Social Studio by I Do Wedding Marketing? The Social Studio is a monthly membership for wedding pros who want social media to feel lighter, easier, and way more effective. Inside the Social Studio, you’ll get: 💛 Monthly Content Calendar: No more blank-screen panic. Get daily prompts tailored to wedding pros, designed to convert and connect. (We have a full calendar for November for you to start work immediately, AND December is already loaded for those who want to batch-schedule!) 💛 Weekly Trending Audios: Stop spending hours searching for what’s trending — we’ll do it for you. 💛 Weekly Reels Trends: Reels concepts built for your niche so you can finally stay consistent without burning out. 💛 Weekly Evergreen Video Prompts you always have content that works today, next month, and next season. 💛 Ready-to-Use Canva Templates: Professional, on-brand designs you can personalize in seconds. We just uploaded a trending Wicked: For Good template for members to customize! 💛 A Supportive Community of Wedding ProsAsk questions, get feedback, collaborate, and stop trying to do this alone. All for just $27/month. Less than the cost of a lunch date… and guaranteed to save you time every single week!
The Social Studio by I Do Wedding Marketing: | |||
| Ep. 193 | SEO, AI & Websites: What Actually Matters for Wedding Businesses with Marc McIntosh | 19 Nov 2025 | 00:52:20 | |
Is your website silently sabotaging your sales? In this episode of the I Do Wedding Marketing Podcast, I’m joined by Marc McIntosh, CEO and co-founder of Team Wedding Marketing, to unpack one of the most overlooked issues in the wedding industry: underperforming websites. Let’s be real, if your website hasn’t seen a refresh since 2020 (or before), it could be quietly costing you bookings, inquiries, and trust. Your social content may be working hard to drive traffic, but if your site isn’t converting, you’re losing leads before they even fill out a form. That’s why I brought in Marc. Before launching Team Wedding Marketing, Marc spent 25 years as a successful wedding show producer. His work has made him a nationally recognized speaker, writer, and marketing strategist, sharing insights with thousands of wedding pros around the world. Over the years, Marc noticed a common challenge across the industry: most wedding professionals excel at delivering unforgettable events, but struggle to consistently sell their services. That’s where Team Wedding Marketing comes in. With deep knowledge of the wedding industry’s pace, pressures, and seasonality, Marc and his team offer targeted strategies that help wedding pros boost sales and reclaim their time, so they can focus on what they love most. 🎧 In this value-packed conversation, we cover:
Whether you're ready for a full website overhaul or just want quick wins to boost conversion, this episode is your starting point. This episode is truly a masterclass in wedding websites, SEO, and marketing! Free Gift from Marc for I Do Wedding Marketing Listeners 🎁 Marc is offering a FREE 30-minute website audit just for listeners of this episode, where he’ll:
👉 Grab your free audit here: teamweddingmarketing.com/idwm No pressure, no obligation - just real feedback you can use whether you hire his team or not! Podcast listeners can save 20% off on the ChatGPT for Wedding Marketing Course using code IDOPODCAST Follow I Do Wedding Marketing I Do Wedding Marketing podcast listeners can receive 15% off a 6-month subscription as a new Aisle Planner user! Use code IDWMxAP | |||
| Ep. 192 | One of the Most Underrated Success Metrics in Business | 12 Nov 2025 | 00:18:10 | |
In this solo episode, I’m talking about one of the most underrated success metrics in business and marketing - consistency. I just got back from speaking at the American Bridal Consultants Association’s World of Wedding Events in New Orleans, and I left so inspired by the community of wedding professionals who’ve been showing up for decades. It reminded me how powerful consistency really is - whether it’s showing up for your audience, your clients, or yourself. I’m pulling back the curtain on how staying consistent with this podcast helped it become an industry-recognized resource (even when it wasn’t perfect), and how you can apply that same mindset to your social media and business. If you’ve ever struggled with perfectionism, imposter syndrome, or keeping up with your content, this episode is your reminder that showing up (even imperfectly!) is what leads to success. 💡 In this episode, I share:
Need help getting consistent with your social media? Schedule a strategy call with me and let’s build your engagement-season plan together! Podcast listeners can save 20% off on the ChatGPT for Wedding Marketing Course using code IDOPODCAST Follow I Do Wedding Marketing I Do Wedding Marketing podcast listeners can receive 15% off a 6-month subscription as a new Aisle Planner user! Use code IDWMxAP | |||
| Ep. 191 | Plan Your Social Media Calendar for Engagement Season | 05 Nov 2025 | 00:12:29 | |
It’s almost the most wonderful (and busiest!) time of the year for wedding pros… engagement season! 💍✨ In this solo episode of the I Do Wedding Marketing Podcast, I’m taking you behind the scenes of my signature system for building social media calendars that actually move the needle during engagement season. From repetition and messaging to algorithms and realistic posting goals, this episode breaks down how to make your social media an extension of your sales team - so you’re showing up strategically and consistently when newly engaged couples start searching.
Engagement season is your moment - and with the right message, consistency, and strategy, you’ll be the pro couples find (and fall in love with) first. Need help getting your social media ready? Schedule a strategy call with me and let’s build your engagement-season plan together. Podcast listeners can save 20% off on the ChatGPT for Wedding Marketing Course using code IDOPODCAST Follow I Do Wedding Marketing I Do Wedding Marketing podcast listeners can receive 15% off a 6-month subscription as a new Aisle Planner user! Use code IDWMxAP Here’s What You’ll Learn: | |||
| Ep. 190 | What Couples Really Want to See on Your Website with Brian Lawrence | 29 Oct 2025 | 00:37:47 | |
Welcome back to another episode of the I Do Wedding Marketing Podcast and oooh do we have a power-packed episode for you this week! I’m joined once again by my dear friend and wedding-industry legend, Brian Lawrence, a marketing strategist, web designer, and SEO expert who’s helped hundreds of wedding pros turn their websites into lead-generating machines. Brian is a recognized authority in web design and SEO resources for the wedding industry. With a proven track record of creating websites for numerous wedding vendors across the US and Canada, Brian's expertise is highly regarded in the field. His commitment to website accessibility and compliance is underscored by a strong personal dedication to championing the rights of marginalized groups and individuals with disabilities. His proactive approach and practical strategies serve as a valuable resource for those looking to optimize their online presence and provide an inclusive user experience. And in this episode, we’re breaking down what it really means to have a client-centric website - one that doesn’t just look stunning, but actually speaks to your couples’ hearts, builds instant trust, and inspires them to reach out before they ever think twice. 💡 We Cover…
If your website’s more “browse and bounce” than “browse and book,” don’t worry - this episode breaks down how to fix that fast. 🧰 Connect with Brian Lawrence
Thank You to This Episode’s Sponsor, The I Do Society! Learn more about their DIY Advertising Kits and how they’re absolute game-changers. Built by wedding ad experts, they show you exactly how to create Google, Meta & TikTok ads the right way - so you can save $1000s and skip the trial & error. 👉 Peek at the kits here: theidosociety.com/ad-kits💸 And take $100 off with code: Nina If you’re planning to run ads this engagement season (or even thinking about it), this is going to change everything. Go grab your kit while the discount lasts - you’ll be so glad you did. 💕(Offer ends Oct. 31st!) Listen to Mark’s episode: TikTok Ads for Wedding Professionals with Mark Chapman of The I Do Society | |||
| Ep. 189 | Elevate Your Marketing with Canva Verified Expert Brenda Cadman | 22 Oct 2025 | 00:43:52 | |
In this episode of the I Do Wedding Marketing Podcast, I sit down with Canva Verified Expert Brenda Cadman, who shares game-changing strategies for cleaning up, organizing, and maximizing your Canva account - especially if you’re a wedding professional juggling brands, clients, and content. Brenda has been teaching Canva techniques since 2019 and previously spent 20 years running a web development company. She’s based in Charlottetown, Prince Edward Island (hello, Atlantic Time!) and focuses on the “unsexy but powerful” side of Canva: organization, brand systems, and time-saving habits. ✨ In This Episode, We Dive Into:
Whether you’re a wedding pro designing your own marketing or managing a team, this conversation will help you work smarter, show up more polished, and stay consistently on brand. Don’t just listen - apply what you hear and start creating with confidence! Connect with Brenda:
Resources:
Thank You to This Episode’s Sponsor, The I Do Society! Learn more about their DIY Advertising Kits and how they’re absolute game-changers. Built by wedding ad experts, they show you exactly how to create Google, Meta & TikTok ads the right way - so you can save $1000s and skip the trial & error. 👉 Peek at the kits here: theidosociety.com/ad-kits💸 And take $100 off with code: Nina If you’re planning to run ads this engagement season (or even thinking about it), this is going to change everything. Go grab your kit while the discount lasts - you’ll be so glad you did. 💕(Offer ends Oct. 31st!) Listen to Mark’s episode: TikTok Ads for Wedding Professionals with Mark Chapman of The I Do Society | |||
| Ep. 188 | A Fresh Twist on Lead Magnets: Educational Email Courses Explained with Sebastian Dziuk | 15 Oct 2025 | 00:35:28 | |
Friends, have you ever heard of an educational email course? Because honestly? I hadn’t until recently. And now I’m obsessed... 👀 In this episode of the I Do Wedding Marketing Podcast, I sit down with Sebastian Dziuk to talk about a fresh twist on lead magnets: educational email courses. Sebastian is a certified life coach, professional speaker, and U.S. Army Public Affairs veteran who helps LGBTQ+ and ally-owned businesses thrive through meaningful, strategic content. As the founder of Dziuk Studios, he specializes in creating educational email courses that generate high-quality leads and build genuine connections. In this conversation, Sebastian breaks down how to transform your knowledge into a strategic, multi-day email series that positions you as an expert, nurtures leads automatically, and attracts the right couples into your business ecosystem. ✨ In This Episode, We Cover:
Whether you’re a wedding planner, photographer, or venue owner, this episode will inspire you to rethink your approach to email marketing, and finally put it to work for you. 💥 Mention this podcast when booking his Educational Email Course Lead Magnet Package and receive a free “Book a Call” email sequence - a $3,500 value! Connect with Sebastian:
Thank You to This Episode’s Sponsor, The I Do Society! Learn more about their DIY Advertising Kits and how they’re absolute game-changers. Built by wedding ad experts, they show you exactly how to create Google, Meta & TikTok ads the right way - so you can save $1000s and skip the trial & error. 👉 Peek at the kits here: theidosociety.com/ad-kits💸 And take $100 off with code: Nina If you’re planning to run ads this engagement season (or even thinking about it), this is going to change everything. Go grab your kit while the discount lasts - you’ll be so glad you did. 💕(Offer ends Oct. 31st!) Listen to Mark’s episode: TikTok Ads for Wedding Professionals with Mark Chapman of The I Do Society | |||
| Ep. 187 | The SEO Secrets Behind Venues That Book with Elizabeth Nelson of Snowmad Digital | 08 Oct 2025 | 00:54:32 | |
Welcome back to another episode of the I Do Wedding Marketing Podcast! This week I’m joined by Elizabeth Nelson, founder of Snowmad Digital, a digital agency helping wedding venues book out their calendars through smart SEO, beautiful web design, advertising, and automation. Elizabeth’s journey from wildland firefighter to wedding marketing powerhouse is as fascinating as it is inspiring. Together, we dig into what’s really working right now for wedding venues and creative businesses online - and what outdated marketing tactics you can finally let go of. ✨ In This Episode, We Cover:
If you’ve been wondering how to get more qualified leads, build trust with couples before they ever hit “inquire,” or simply understand what’s actually working in today’s market — this episode is for you. Elizabeth breaks everything down in a way that’s smart, approachable, and immediately actionable. You’ll walk away with fresh clarity, a few myth-busting moments, and a renewed sense of confidence in your marketing. Connect with Elizabeth:
Thank You to This Episode’s Sponsor, The I Do Society! Learn more about their DIY Advertising Kits and how they’re absolute game-changers. Built by wedding ad experts, they show you exactly how to create Google, Meta & TikTok ads the right way - so you can save $1000s and skip the trial & error. 👉 Peek at the kits here: theidosociety.com/ad-kits💸 And take $100 off with code: Nina If you’re planning to run ads this engagement season (or even thinking about it), this is going to change everything. Go grab your kit while the discount lasts - you’ll be so glad you did. 💕(Offer ends Oct. 31st!) Listen to Mark’s episode: TikTok Ads for Wedding Professionals with Mark Chapman of The I Do Society | |||
| Proof It Works: Live-Painter Heidi Nielson’s Incredible Growth Using Organic Instagram Engagement | 01 Oct 2025 | 00:51:59 | |
This isn’t just another episode of the I Do Wedding Marketing Podcast, this is something very special. Back in Episode 170, I shared my exact Instagram strategy for attracting local wedding leads. Today, we get to hear what happens when someone actually implements it. Enter the one and only Heidi Nielson, a live wedding painter from Los Angeles who went from quietly posting on Instagram here and there… to multiplying her reach, growing her followers, and sparking genuine connections with couples and vendors. In just a few short weeks, Heidi has:
This conversation is packed with encouragement and proof that growth can happen fast when you show up and play the “game” with intention. Heidi’s story will leave you inspired to try the strategy yourself, especially as we head into engagement season! Stay tuned until the very end for a surprise gift that had me completely floored (you’ll want to see this one on YouTube!).
Learn more about their DIY Advertising Kits and how they’re absolute game-changers. Built by wedding ad experts, they show you exactly how to create Google, Meta & TikTok ads the right way - so you can save $1000s and skip the trial & error. Listen to Mark’s episode: TikTok Ads for Wedding Professionals with Mark Chapman of The I Do Society Connect with Heidi!Thank You to This Episode’s Sponsor, The I Do Society! | |||
| Ep. 185 Pinterest Made Easy for Wedding Pros with Laura Rike | 24 Sep 2025 | 00:42:57 | |
Welcome back, Wedding Pros! Today’s episode of the I Do Wedding Marketing Podcast is your official permission slip to finally take Pinterest seriously. If you’ve ever thought, “I don’t get Pinterest” or “I don’t have time for another platform,” this episode will change your mind. Our guest, Laura Rike, is a Pinterest OG - she’s been using the platform since it was invite only (yes, really). Laura has been featured on Social Media Examiner, Tailwind, MeetEdgar, Agorapulse, and Ecamm Network. As a Pinterest strategist and speaker, she’s helped clients generate over $50K in monthly revenue, land on the first page of Google, and get daily targeted leads. In this episode, we dig into:
And the best part? Laura breaks it all down step-by-step so even Pinterest beginners can take action today. Resources & Links
Follow I Do Wedding Marketing Instagram | https://www.instagram.com/idoweddingmarketing/ Facebook | https://www.facebook.com/idoweddingmarketing LinkedIn | https://www.linkedin.com/in/nina-addeo-699898ab/ Threads | https://www.threads.com/@idoweddingmarketing I Do Wedding Marketing podcast listeners can receive 15% off a 6-month subscription as a new Aisle Planner user! Use code IDWMxAP | https://www.aisleplanner.com/affiliate/IDWMxAP | |||
| Ep. 184 | How Wedding Pros Can Turn Emails Into Booked Clients with Sofia Brown | 17 Sep 2025 | 00:45:35 | |
We love social media here, but email is one of the most powerful (and underutilized) tools wedding professionals have to build relationships, drive referrals, and stay top of mind with clients. That’s why I invited Sofia Brown, founder of By Sofia Brown, to join me. With deep experience in agency marketing and a unique creative eye as a certified makeup artist, Sofia now helps luxury businesses attract dream clients through SEO-driven blogs, Pinterest, and—of course—email marketing. Together, we explore: ✨ Sofia’s email marketing origin story and how she got her start ✨ Why email is such a powerful tool for wedding pros ✨ The most common misconceptions about starting an email list ✨ The very first step to take if you’ve never sent an email campaign before ✨ What kinds of lead magnets and opt-ins actually grow your list in the wedding industry ✨ How often to email your audience—and what kind of content to send ✨ What an effective welcome sequence might look like for wedding vendors ✨ How email helps vendors stay top of mind during a couple’s long decision-making process ✨ The best beginner-friendly platforms (and why Sofia loves Flodesk) ✨ Smart ways to re-engage a “stale” list—even if they’re already married Whether you’re brand new to email marketing or looking to refine your strategy, this episode will give you the clarity, confidence, and email scripts to finally put email to work in your wedding business. Sofia’s insights prove that email isn’t just another marketing task—it’s a powerful way to deepen relationships, stay top of mind, and turn past couples into lifelong referral partners. Tune in, take notes, and get ready to see your inbox become one of your strongest tools for growth.
📧 Flodesk – design-forward, beginner-friendly email marketing platform that grows with you 📧 Mailchimp – robust, feature-rich option for more advanced testing and customization 📖 Building a StoryBrand by Donald Miller – a must-read for every business owner Follow I Do Wedding Marketing Instagram | https://www.instagram.com/idoweddingmarketing/ Facebook | https://www.facebook.com/idoweddingmarketing LinkedIn | https://www.linkedin.com/in/nina-addeo-699898ab/ Threads | https://www.threads.com/@idoweddingmarketing I Do Wedding Marketing podcast listeners can receive 15% off a 6-month subscription as a new Aisle Planner user! Use code IDWMxAP | https://www.aisleplanner.com/affiliate/IDWMxAP | |||
| Ep. 183 | Behind the Curtain of the Luxury Wedding Industry with Jackie Watson | 10 Sep 2025 | 00:44:14 | |
What does it really take to work in the luxury wedding market? Spoiler: it’s about more than just bigger budgets. In this episode of the I Do Wedding Marketing Podcast, I sit down with Jackie Watson, Founder of Jaclyn Watson Events and Echelon Creative & Co. Jackie pulls back the curtain on what luxury clients expect, how to market yourself to this niche, and why this level of work isn’t for everyone. Jackie brings over a decade of planning, production, and design experience to the wedding industry. She’s a powerhouse planner and business consultant who has produced multi–six figure and million-dollar weddings. Jackie has spoken on national stages like Wedding MBA and Catersource and is known for her detail-driven, client-focused approach. Through her consulting, she helps wedding pros streamline their businesses and elevate client experiences.
Follow I Do Wedding Marketing Instagram | https://www.instagram.com/idoweddingmarketing/ Facebook | https://www.facebook.com/idoweddingmarketing LinkedIn | https://www.linkedin.com/in/nina-addeo-699898ab/ Threads | https://www.threads.com/@idoweddingmarketing I Do Wedding Marketing podcast listeners can receive 15% off a 6-month subscription as a new Aisle Planner user! Use code IDWMxAP | https://www.aisleplanner.com/affiliate/IDWMxAP | |||
| Ep. 182 | Fake Leads Are Draining Your Budget—Here’s What to Do Instead with Anthony Grant of Olympus Insights | 03 Sep 2025 | 00:42:47 | |
Are you paying for leads that don’t convert? Join us for the latest episode of The I Do Wedding Marketing Podcast, where we take a hard look at paid wedding directories like The Knot and WeddingWire, and why so many pros are rethinking their value. Guest expert Anthony Grant shares how to spot the pitfalls (fake leads, tough contracts, lost reviews) and where to reinvest your advertising budget for better results. From moving reviews to Google to building a trackable ad strategy, this episode gives you practical steps to take back control of your marketing. About Anthony: Anthony Grant is a former Meta Ads employee turned wedding business analyst and consultant. As the founder of Olympus Insights, he helps wedding pros cut waste, track results, and scale with strategies that actually work. Known for his no-fluff, numbers-first approach, Anthony has helped businesses turn around struggling marketing efforts and generate consistent, quality leads. 👉 Book a consult with Anthony: olympusinsights.com/book👉 Join the Facebook Group: The Knot, Wedding Wire, and Other Wedding Advertising Scams! In this episode, we cover:
Resources mentioned:
Podcast listeners can save 20% off on the ChatGPT for Wedding Marketing Course using code IDOPODCAST | https://idoweddingmarketing.podia.com/chatgpt-for-wedding-marketing?coupon=IDOPODCAST Follow I Do Wedding Marketing Instagram | https://www.instagram.com/idoweddingmarketing/ Facebook | https://www.facebook.com/idoweddingmarketing LinkedIn | https://www.linkedin.com/in/nina-addeo-699898ab/ Threads | https://www.threads.com/@idoweddingmarketing I Do Wedding Marketing podcast listeners can receive 15% off a 6-month subscription as a new Aisle Planner user! Use code IDWMxAP | https://www.aisleplanner.com/affiliate/IDWMxAP | |||
| Ep. 181 | The Social Media Wake-Up Call Your Wedding Business Needs | 27 Aug 2025 | 00:17:50 | |
In this episode of The I Do Wedding Marketing Podcast, I’m giving you the advice I’d share with your wedding brand if I wasn’t afraid of hurting your feelings. It’s the honest, unfiltered truth about what’s not working on social media—and what you can fix if you want real results. What You’ll Learn in This Episode:
Your social media should be working as hard as you are. Don’t fall into the trap of chasing trends or taking shortcuts. The right mix of content, strategy, and captions will help you stand out and convert couples into clients. Podcast listeners can save 20% off on the ChatGPT for Wedding Marketing Course using code IDOPODCAST | https://idoweddingmarketing.podia.com/chatgpt-for-wedding-marketing?coupon=IDOPODCAST Follow I Do Wedding Marketing Instagram | https://www.instagram.com/idoweddingmarketing/ Facebook | https://www.facebook.com/idoweddingmarketing LinkedIn | https://www.linkedin.com/in/nina-addeo-699898ab/ Threads | https://www.threads.com/@idoweddingmarketing I Do Wedding Marketing podcast listeners can receive 15% off a 6-month subscription as a new Aisle Planner user! Use code IDWMxAP | https://www.aisleplanner.com/affiliate/IDWMxAP | |||
| Ep 180 | How to Build a Wedding Brand That Attracts (and Repels) the Right Clients with Inkpot Creative | 20 Aug 2025 | 00:46:24 | |
In this episode of The I Do Wedding Marketing Podcast, I had the absolute pleasure of sitting down with KP and Jesse of Inkpot Creative, the powerhouse duo behind bold, personality-driven branding and website design for wedding photographers. We dive deep into:
We even chatted about what inspires KP and Jesse’s creative process (spoiler: think books, color psychology, and even a little Schitt’s Creek). If you’ve ever worried that leaning into your personality might scare off potential clients, this conversation will shift your perspective. The truth? Your dream clients are waiting for the real you to show up online. 👉 Connect with Inkpot Creative: inkpotcreative.com 👉 Follow Inkpot on Instagram: @inkpotcreative Podcast listeners can save 20% off on the ChatGPT for Wedding Marketing Course using code IDOPODCAST | https://idoweddingmarketing.podia.com/chatgpt-for-wedding-marketing?coupon=IDOPODCAST Follow I Do Wedding Marketing Instagram | https://www.instagram.com/idoweddingmarketing/ Facebook | https://www.facebook.com/idoweddingmarketing LinkedIn | https://www.linkedin.com/in/nina-addeo-699898ab/ Threads | https://www.threads.com/@idoweddingmarketing | |||
| Ep 179 | Mastering TikTok Ads for Wedding Professionals with Mark Chapman of The I Do Society | 13 Aug 2025 | 00:41:10 | |
In this episode of the I Do Wedding Marketing Podcast, I’m diving into a topic I’ve never covered before — TikTok ads for the wedding industry! I’m joined by Mark Chapman, President of The I Do Society and a true expert in wedding advertising, to uncover how TikTok ads can help you reach your dream couples, build trust, and showcase your brand in a way that converts. Mark shares his journey from running his family’s wedding photography business to becoming a leader in Google, Meta, and TikTok ad strategies specifically for wedding professionals. We talk about:
Whether you’re a seasoned wedding pro or just starting out, this episode is packed with practical tips, budget insights, and creative ad ideas to help you stand out in today’s competitive wedding market. Follow Mark and The I Do Society! https://theidosociety.com/ Podcast listeners can save 20% off on the ChatGPT for Wedding Marketing Course using code IDOPODCAST | https://idoweddingmarketing.podia.com/chatgpt-for-wedding-marketing?coupon=IDOPODCAST Follow I Do Wedding Marketing Instagram | https://www.instagram.com/idoweddingmarketing/ Facebook | https://www.facebook.com/idoweddingmarketing LinkedIn | https://www.linkedin.com/in/nina-addeo-699898ab/ Threads | https://www.threads.com/@idoweddingmarketing | |||
| Ep 178 | Booked Solid: Ron of Ron & Jess Marketing on Turning Wedding Inquiries Into Paying Clients | 06 Aug 2025 | 00:44:43 | |
On this episode of I Do Wedding Marketing, I’m thrilled to be joined by Ron Sefcik of Ron & Jess Marketing! If you’ve ever said, “I need more leads” or “I wish I could book more of the ones I already get,” then this is your episode. Ron is a seasoned wedding marketing expert who dives deep into the real difference between a leads problem and a bookings problem—and how to solve both. We talked about everything from tracking your lead sources (yes, even if you’ve been avoiding spreadsheets like I have 🙈), using CRMs, boosting your inquiry response rate, writing compelling follow-ups that aren’t just “Hey, are you ready to book?”, and showing up consistently via social media, email marketing, and automation. Ron shares tangible tips on:
Plus, we get personal: Ron shares his morning routine (spoiler: it starts with an old-school alarm clock and outdoor time 🌿), how he continues his education as a business owner, and even recommends some of his favorite books—both business and fantasy (ACOTAR fans, you’re in for a treat!). 🔥 Special Offer: Mention this podcast when booking a discovery call with Ron & Jess Marketing and they’ll waive your setup fee! 🎉
Podcast listeners can save 20% off on the ChatGPT for Wedding Marketing Course using code IDOPODCAST | https://idoweddingmarketing.podia.com/chatgpt-for-wedding-marketing?coupon=IDOPODCAST Follow I Do Wedding Marketing Instagram | https://www.instagram.com/idoweddingmarketing/ Facebook | https://www.facebook.com/idoweddingmarketing LinkedIn | https://www.linkedin.com/in/nina-addeo-699898ab/ Threads | https://www.threads.com/@idoweddingmarketing 🎧 Whether you're a wedding planner, photographer, florist, or any wedding industry pro, this episode will leave you feeling inspired and ready to book more weddings—with ease, strategy, and confidence. If you loved this episode, please rate, review, and share with your fellow wedding pros. 💌 Let’s get booked and busy—together. | |||
| Ep 177 | More Profit, Less Pressure: A Smarter Way to Run Your Wedding Business with Chris Weinberg | 31 Jul 2025 | 00:45:41 | |
Hey, wedding pros—are you feeling the mid-year booking blues? In this episode of the I Do Wedding Marketing Podcast, I sit down with luxury wedding planner and business strategist Chris Weinberg, and let me tell you, this one’s a masterclass. Chris has over 20 years of experience working with high-net-worth clients and building a high-touch, profitable event planning business without the burnout. We go deep into the pricing panic so many of us feel, especially in slower seasons. From imposter syndrome to emotional underpricing, we cover it all. You’ll hear:
Chris also shares powerful advice on how to build a brand that reflects your value, not just your services, and gives us an inside look at The Event Summit, happening October 21–22 in Miami. (Trust me—you’re gonna want to be there.) SAVE on your ticket to THE EVENT SUMMIT! Use code IDOWEDDINGPODCAST through August 15th to save 10%! https://theeventsummit.com/ 🔥 Plus, she’s gifting us a FREE pricing guide called Pricing with Conviction, packed with real talk and mindset shifts to help you stop undercharging and start building your dream business. 🔥 Plus, she’s gifting us a FREE pricing guide called Pricing with Conviction, packed with real talk and mindset shifts to help you stop undercharging and start building your dream business.👇 Grab the freebie https://stan.store/ChrisWeinberg More resources at [www.idoweddingmarketing.com/resources] Podcast listeners can save 20% off on the ChatGPT for Wedding Marketing Course using code IDOPODCAST | https://idoweddingmarketing.podia.com/chatgpt-for-wedding-marketing?coupon=IDOPODCAST Follow I Do Wedding Marketing Instagram | https://www.instagram.com/idoweddingmarketing/ Facebook | https://www.facebook.com/idoweddingmarketing LinkedIn | https://www.linkedin.com/in/nina-addeo-699898ab/ Threads | https://www.threads.com/@idoweddingmarketing If you’re a wedding professional ready to stop doubting your value and start owning your worth—this episode is your reset. | |||
| Ep 176 | Increase Wedding Bookings with Website Copy: Personality-Driven Website Words with Andrea Shah | 23 Jul 2025 | 00:34:12 | |
In this episode of the I Do Wedding Marketing Podcast, I sit down with the brilliant Andrea Shah — wedding industry copywriter and the genius behind Andrea Shah Copywriting. If you’ve ever struggled with making your website copy sound like you, while still converting those dreamy inquiries into booked clients, this episode is for you. We dive into how Andrea went from working in tech to becoming the go-to copywriter for creative wedding pros, and she shares her behind-the-scenes strategies for making your website feel alive with personality and strategy. We also talk about how your website copy affects your entire brand — including your social media, your inquiries, and even your SEO! You’ll hear us talk about:
🔗 Connect with Andrea:
Podcast listeners can save 20% off on the ChatGPT for Wedding Marketing Course using code IDOPODCAST | https://idoweddingmarketing.podia.com/chatgpt-for-wedding-marketing?coupon=IDOPODCAST Follow I Do Wedding Marketing Instagram | https://www.instagram.com/idoweddingmarketing/ Facebook | https://www.facebook.com/idoweddingmarketing LinkedIn | https://www.linkedin.com/in/nina-addeo-699898ab/ Threads | https://www.threads.com/@idoweddingmarketing I Do Wedding Marketing podcast listeners can receive 15% off a 6-month subscription as a new Aisle Planner user! Use code IDWMxAP | https://www.aisleplanner.com/affiliate/IDWMxAP 📌 Keywords: wedding industry copywriting, website copy for wedding pros, wedding marketing tips, SEO for wedding businesses, how to write a wedding about page, wedding website personality, wedding pro branding, social media for wedding vendors, Andrea Shah Copywriting, how to attract wedding clients online | |||
| Ep 175 | Authentic Marketing, Sustainable Sales & Bold Branding with Wedding Pro Powerhouse Terrica | 16 Jul 2025 | 00:54:09 | |
In this episode of the I Do Wedding Marketing Podcast, host Nina interviews Terrica , the iconic wedding industry educator, business coach, and founder of Cocktails & Details® and Wedding Pro University. Known as the hype woman for wedding business success, Terrica shares tactical and empowering advice for modern wedding professionals who want to build bold brands, increase profitability, and market authentically without burnout. You’ll hear: ✨ Terrica’s inspiring journey from pre-law to powerhouse planner 🧠 How to show up authentically online (and stop doing too much) 📣 The difference between being busy vs. being booked and profitable 💡 Why “hoping and posting” is not a marketing strategy 📊 How to set up smart systems that help you scale 🚀 Her signature Focus Power Quadrant for productivity and mindset 🎯 Tips on pricing, positioning, and profit paths to escape the feast-or-famine cycle 🛠️ Must-have CRMs and planning tools for wedding pros 💥 The power of branding that connects—and converts 📚 How to continue your education as a wedding professional Whether you're a seasoned wedding planner or a new creative entrepreneur in the event industry, this episode is packed with real talk, real strategy, and real inspiration. 🔗 Mentioned in this episode:
Podcast listeners can save 20% off on the ChatGPT for Wedding Marketing Course using code IDOPODCAST | https://idoweddingmarketing.podia.com/chatgpt-for-wedding-marketing?coupon=IDOPODCAST Follow I Do Wedding Marketing Instagram | https://www.instagram.com/idoweddingmarketing/ Facebook | https://www.facebook.com/idoweddingmarketing LinkedIn | https://www.linkedin.com/in/nina-addeo-699898ab/ Threads | https://www.threads.com/@idoweddingmarketing I Do Wedding Marketing podcast listeners can receive 15% off a 6-month subscription as a new Aisle Planner user! Use code IDWMxAP | https://www.aisleplanner.com/affiliate/IDWMxAP | |||
| Ep 174 | Save Time and Reduce Stress with the Right Tech Stack with Courtney Donilon from Aisle Planner | 09 Jul 2025 | 00:56:01 | |
If you've ever felt like your wedding business is running you — instead of the other way around — this episode is for you. In this conversation, I sit down with Courtney Donilon from Aisle Planner to unpack one of the most overlooked but powerful tools in any wedding professional’s toolkit: your tech stack. We talk through the systems, software, and workflows that can save you time, reduce burnout, and elevate your client experience from inquiry to “I do.” As someone who supports wedding pros with marketing every day, I know how much we carry in our heads — inquiries, timelines, vendor notes, contracts — and I also know how easy it is to rely on a patchwork of Google Docs, notebooks, and memory. Trust me, I’ve been there! Courtney brings her 7+ years of wedding industry experience to help us understand:
Tech doesn't have to be scary — and you're not behind. Whether you’re just getting started or 10 years in, this episode will help you take one step closer to a smoother, more scalable business. 👉 Visit aisleplanner.com to start your free trial and use the 15% discount code: IDWMxAP 📥 Want Courtney’s worksheet for assessing your tech stack? Reach out to her directly at courtney@aisleplanner.com. Podcast listeners can save 20% off on the ChatGPT for Wedding Marketing Course using code IDOPODCAST | https://idoweddingmarketing.podia.com/chatgpt-for-wedding-marketing?coupon=IDOPODCAST Follow I Do Wedding Marketing Instagram | https://www.instagram.com/idoweddingmarketing/ Facebook | https://www.facebook.com/idoweddingmarketing LinkedIn | https://www.linkedin.com/in/nina-addeo-699898ab/ Threads | https://www.threads.com/@idoweddingmarketing I Do Wedding Marketing podcast listeners can receive 15% off a 6-month subscription as a new Aisle Planner user! Use code IDWMxAP | https://www.aisleplanner.com/affiliate/IDWMxAP 🎧 If you loved this episode, send us a message or share it with a fellow wedding pro who's ready to work smarter, not harder. Your tech stack could be the key to unlocking the next level in your business. | |||
| Ep 173 | Alan Berg and The Sales Secrets for Wedding Pros: AI, Ghosting and Getting the Yes | 02 Jul 2025 | 01:02:33 | |
In this episode of I Do Wedding Marketing, I had the absolute pleasure of sitting down with Alan Berg, one of the most respected voices in the wedding industry when it comes to sales, marketing and business growth. We dove deep into what it really takes to convert leads into bookings, especially in a world where ghosting is so common. If you’ve ever felt stuck wondering why couples disappear after that first inquiry, this conversation is going to shift everything for you. Here’s what we covered:
We also talked about Alan's favorite AI hacks, his personal morning routine and how he stays consistent with connection and metrics. This episode is packed with actionable advice for wedding professionals who want to grow without burnout. 🎁 Alan even shared a special gift for listeners: Use code PODCAST at ShopAlanBerg.com to get free shipping on any of his books or bundles. Podcast listeners can save 20% off on the ChatGPT for Wedding Marketing Course using code IDOPODCAST | https://idoweddingmarketing.podia.com/chatgpt-for-wedding-marketing?coupon=IDOPODCAST Follow I Do Wedding Marketing Instagram | https://www.instagram.com/idoweddingmarketing/ Facebook | https://www.facebook.com/idoweddingmarketing LinkedIn | https://www.linkedin.com/in/nina-addeo-699898ab/ Threads | https://www.threads.com/@idoweddingmarketing I Do Wedding Marketing podcast listeners can receive 15% off a 6-month subscription as a new Aisle Planner user! Use code IDWMxAP | https://www.aisleplanner.com/affiliate/IDWMxAP If you’re looking for real-world strategies to increase your bookings, improve your sales process and finally feel confident following up, this is an episode you don’t want to miss. Let me know your biggest takeaway, and be sure to subscribe so you never miss an episode! | |||
| Ep 172 | How Wedding Pros Can Show Up on Google & ChatGPT: SEO in the Age of AI with Sarah Dunn | 25 Jun 2025 | 00:38:17 | |
Hey friends! It’s Nina Addeo, and this episode of The I Do Wedding Marketing Podcast is one you’re going to want to listen to—maybe twice! Today, I’m joined by none other than Sarah Dunn of Sarah Does SEO—THE go-to SEO expert for wedding pros—and we’re diving deep into how search engine optimization is evolving thanks to AI. If you’ve been wondering why your traffic has changed, how to get featured in Google’s AI Overviews, or if ChatGPT is quietly recommending your competitors... THIS episode is your roadmap to staying visible and booking-worthy in a tech-shifting world. 🌟 What you'll learn in this episode:
💡 Plus, Sarah shares a genius tip on how to reverse engineer your client calls or podcast transcripts into blog posts using AI, without sacrificing originality or accuracy. 📲 Ready to future-proof your marketing and become besties with both Google and AI? Hit play now—and don’t forget to use code IDO20 for 20% off Sarah’s Wedding SEO Bootcamp (only for 2 weeks!). 👉 Links mentioned:
Podcast listeners can save 20% off on the ChatGPT for Wedding Marketing Course using code IDOPODCAST | https://idoweddingmarketing.podia.com/chatgpt-for-wedding-marketing?coupon=IDOPODCAST Follow I Do Wedding Marketing Instagram | https://www.instagram.com/idoweddingmarketing/ Facebook | https://www.facebook.com/idoweddingmarketing LinkedIn | https://www.linkedin.com/in/nina-addeo-699898ab/ Threads | https://www.threads.com/@idoweddingmarketing I Do Wedding Marketing podcast listeners can receive 15% off a 6-month subscription as a new Aisle Planner user! Use code IDWMxAP | https://www.aisleplanner.com/affiliate/IDWMxAP | |||
| Ep 171 | HR Truths Every Wedding Pro Needs with Kira LaForgia of Paradigm Consulting | 18 Jun 2025 | 00:53:52 | |
Hey friends! In this episode of the I Do Wedding Marketing Podcast, I'm diving deep into something I’ve never talked about here before: human resources and team building — and trust me, this is the episode every wedding pro needs. I'm joined by Kira La Forgia, founder of Paradigm Consulting and your new favorite HR expert, especially if you're growing your business beyond just you. We get honest, unfiltered, and even a little vulnerable about what it really takes to expand your team legally, sustainably, and with your mental health intact. 💡 Here's what we unpack in this power-packed episode:
Kira also gets real about her own journey from corporate burnout to building a values-aligned consulting business — and we swap stories about bad bosses, neck tattoos, and employee handbooks used as weapons (yikes). 🎯 Whether you’re a seasoned planner, creative vendor, or a solo entrepreneur dreaming of your first hire — this episode is for you.
Podcast listeners can save 20% off on the ChatGPT for Wedding Marketing Course using code IDOPODCAST | https://idoweddingmarketing.podia.com/chatgpt-for-wedding-marketing?coupon=IDOPODCAST Follow I Do Wedding Marketing Instagram | https://www.instagram.com/idoweddingmarketing/ Facebook | https://www.facebook.com/idoweddingmarketing LinkedIn | https://www.linkedin.com/in/nina-addeo-699898ab/ Threads | https://www.threads.com/@idoweddingmarketing I Do Wedding Marketing podcast listeners can receive 15% off a 6-month subscription as a new Aisle Planner user! Use code IDWMxAP | https://www.aisleplanner.com/affiliate/IDWMxAP ✨ Let's keep the conversation going. If this episode brought up questions (or fears!), feel free to DM me or Kira — no judgment, just support. And if you’re ready to stop panicking about payroll and start building the dream team you deserve? You know who to call. | |||
| Ep 170 | My Exact Instagram Strategy for Finding Local Wedding Leads | 11 Jun 2025 | 00:17:48 | |
Welcome to I Do Wedding Marketing! I’m so glad you’re here—whether you’re tuning in via YouTube, Spotify, Apple, or reading this through the blog. This is a solo episode, and I'm walking you through exactly how I grow Instagram accounts for wedding vendors using local and strategic engagement that drives real results—no bots or paid followers here! After last week’s SEO goldmine with Taylor from Aligned SEO (Episode 167) and Steve Fredlund's motivational wisdom (Episode 166), I’m bringing it back to Instagram basics—but with my proven twist. Here’s what I cover in today’s episode: 🌟 How I Start Strategic Engagement When Managing a New Instagram Account → Why I always begin with wedding influencer and regional community accounts 📍 How I Use Geotags to Find Ideal Clients → Think wineries, romantic restaurants, and flower fields—why those posts often lead me straight to newly engaged couples. 🤝 The Power of Vendor-to-Vendor Networking on Instagram → Why connecting with other wedding professionals is just as important as reaching couples. 🎯 Building Local Brand Awareness That Actually Works → How to tap into local foodie pages and community accounts to boost visibility for wedding and event pros. 📈 Why Giveaways Are Instagram Gold – without Posting a Giveaway! → Exactly how I engage with giveaway participants to attract ideal followers with intent. Plus, I share my personal experience doing all of this during a flight delay at the airport—because real growth doesn’t have to take hours, just focus. ✨ Bonus: I introduce our new Resources Page on the site: 👉 idoweddingmarketing.com/resources2 (yes, I need to fix that URL, ha!) 🔥 Special Offer for I Do Wedding Marketing listeners: 15% off 6 months of Aisle Planner Pro, the all-in-one CRM & project management platform for wedding pros. Use code IDWMXAP at checkout. If this episode helped you rethink your Instagram strategy or gave you new ideas, I’d love if you’d subscribe and leave a review. It helps this little podcast that could keep growing and sharing the love with more wedding pros like you! Follow along & connect 📸 Instagram: @IDoWeddingMarketing 🌐 Website: idoweddingmarketing.com 📧 Resources & Offers: idoweddingmarketing.com/resources2 #WeddingMarketing #InstagramForWeddingPros #WeddingVendorMarketing #IDoWeddingMarketing #SEOForPhotographers #InstagramGrowthTips #WeddingPlannerTips #InstagramMarketing2025 #WeddingBusinessGrowth #AislePlannerPro | |||
| Ep 169 | Revenue Generating Activities Every Wedding Pro Needs to Know with Irene Tyndale | 04 Jun 2025 | 00:58:19 | |
Hey there, wedding pros! In this episode of the I Do Wedding Marketing Podcast, I sat down with the incredible Irene Tyndale—CEO of Irene Tyndale Events and a powerhouse coach for wedding planners. And trust me, this conversation is a goldmine for anyone in the wedding industry looking to turn their passion into profit. We dove deep into Revenue Generating Activities (RGAs)—what they are, how to identify them in your own business, and why they’re absolutely essential if you want to grow with purpose and profit. Whether you're a full-time planner or juggling an “investor job,” Irene breaks down exactly how to shift your mindset and calendar to prioritize the tasks that move the needle. 🎯 Here's what you'll learn in this episode:
How networking, upselling, and visibility directly lead to bookings and long-term business growth. Whether you're just getting started or you're scaling and building your team, this episode is your step-by-step guide to identifying what’s truly worth your time. 🌟 SPECIAL OFFER: Want to attend Irene’s 2026 Retreat in Atlanta? Use code "IDo" for 20% off! Learn more at irenetyndale.com/retreat 📲 Connect with Irene: Coaching IG: @irenetyndale Event Planning IG: @ityndaleevents Podcast listeners can save 20% off on the ChatGPT for Wedding Marketing Course using code IDOPODCAST | https://idoweddingmarketing.podia.com/chatgpt-for-wedding-marketing?coupon=IDOPODCAST Follow I Do Wedding Marketing Instagram | https://www.instagram.com/idoweddingmarketing/ Facebook | https://www.facebook.com/idoweddingmarketing LinkedIn | https://www.linkedin.com/in/nina-addeo-699898ab/ Threads | https://www.threads.com/@idoweddingmarketing I Do Wedding Marketing podcast listeners can receive 15% off a 6-month subscription as a new Aisle Planner user! Use code IDWMxAP | https://www.aisleplanner.com/affiliate/IDWMxAP ✨ If you're ready to stop feeling scattered and start building a sustainable, profitable business, hit play and dive in. And don’t forget to DM me or email hello@idoweddingmarketing.com — I love hearing what resonated with you! 🎧 Listen, share, and leave a review—it helps more amazing wedding pros find this show. 💖 #WeddingMarketing #WeddingPlannerBusiness #WeddingProTips #RevenueGeneratingActivities #WeddingIndustry #CEOTime #IreneTyndale #IDoWeddingMarketing #MarketingForPlanners #EventPlanningBusiness #GrowYourWeddingBusiness | |||