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Building Better Multifamily Housing Through HVAC & Smarter Development-Season 2, Epi. 929 Jul 202600:51:46

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Building Better Multifamily Housing Through HVAC, Building Science & Smarter Development with Jeff Carroll

What if the biggest opportunity in workforce housing wasn't cutting costs…

…but building better-performing buildings?

In this episode of HVAC ADHD™, Jeremy Begley sits down with Jeff Carroll, President of Tartan Residential, to explore how high-performance HVAC design, airtight construction, commissioning, and energy-efficient building practices are reshaping the future of multifamily development.

Jeff shares how his team is challenging the traditional "value engineering" mindset by investing in better building envelopes, properly sized HVAC systems, and performance verification—creating healthier, more comfortable buildings while unlocking additional financing opportunities. Their approach has already led to award-winning workforce housing developments built ahead of schedule, under budget, and designed to perform for decades.

In this episode, we discuss:

• Why affordable housing shouldn't mean lower-quality housing
• How energy efficiency can increase project value and financing options
• The hidden costs of oversized HVAC systems in multifamily buildings
• Structural Insulated Panels (SIPs) and airtight building envelopes
• Why commissioning and third-party verification are critical
• Lessons learned from building Net Zero Ready multifamily communities
• How developers can shift from minimizing first cost to maximizing long-term performance
• The future of workforce housing through building science and high-performance construction

Whether you're an HVAC contractor, building performance professional, engineer, architect, developer, energy consultant, or commissioning provider, this episode is packed with practical insights on designing buildings that perform better for owners and residents alike.

🔗 Connect with Jeff Carroll

Tartan Residential:
https://www.tartanresidential.com/ 

Jeff Carroll Bio:
https://www.tartanresidential.com/jeff-carroll/ 

LinkedIn:
linkedin.com/in/jeff-carroll-418823367 

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#HVACADHD #HVACADHDVodcast #JeremyBegley #JeffCarroll #TartanResidential #WorkforceHousing #MultifamilyHousing #BuildingScience #BuildingPerformance #HVACDesign #HVACIndustry #HVACTech #Commissioning #EnergyEfficiency #NetZeroReady #LoadCalculations #Airflow #SIPConstruction #HomePerformance #ConstructionInnovation #HighPerformanceBuildings #BuildingEnvelope #FutureOfHVAC

AI Search, Digital PR & Building Authority Online with Chris Panteli-Season 2, Epi. 814 Jul 202600:35:57

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In this episode of the HVAC ADHD™ Vodcast, Jeremy Begley sits down with Chris Panteli, co-founder of Linkify, to explore one of the biggest shifts happening in contractor marketing today: AI-powered search and digital authority.

As platforms like ChatGPT, Claude, Grok, and Perplexity become the first stop for customer questions, simply ranking on Google is no longer enough. Chris explains how HVAC contractors and home service businesses can improve their visibility by building authority, earning media coverage, and creating trust signals that both search engines and AI models recognize.

Whether you're a contractor looking to generate more leads or a business owner trying to future-proof your marketing strategy, this episode provides practical advice you can start applying today.

We dive deep into:

• Why AI search is changing how customers find HVAC companies
 • The difference between buying backlinks and earning media coverage
 • How journalists find industry experts for major publications
 • Why LinkedIn and personal branding matter more than ever
 • Building trust with Google, ChatGPT, Claude, Grok, and Perplexity
 • Digital PR strategies that HVAC contractors can use today
 • Why authority—not just keywords—is becoming the future of SEO
 • How to position yourself as the expert AI recommends

This episode also explores a powerful idea that's reshaping contractor marketing:

👉 The companies that build trust will outperform the companies that simply build websites.

👉 Authority is becoming the new SEO.

If you're an HVAC contractor, home performance professional, marketer, or business owner looking to stay ahead of AI-driven search, this conversation is packed with actionable insights you won't want to miss.

🔗 Chris Panteli's Links

Website:
https://www.linkify.ai/

LinkedIn:
https://www.linkedin.com/in/chris-panteli/

X:
https://x.com/Linkifi_

Market Movers Podcast
https://marketmoverspod.com/


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#HVACADHD #HVACADHDVodcast #Season2 #JeremyBegley #ChrisPanteli #Linkify #HVACMarketing #SEO #AISEO #DigitalPR #Backlinks #GoogleSEO #ChatGPT #ClaudeAI #Grok #Perplexity #ContractorMarketing #PersonalBranding #BuildingAuthority #HVACBusiness #HomePerformance #BuildingScience #MarketingStrategy #LocalSEO #AIMarketing #FutureOfHVAC

HVAC ADHD Vodcast Episode:15 || With Guest John Ellis || Mastering Indoor Air Quality12 Mar 202600:44:00

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Episode 15 – Indoor Air Quality, HVAC Strategy & the Power of Testing with John Ellis

In this episode of the HVAC ADHD Vodcast, we sit down with John Ellis to explore one of the most important—and often misunderstood—topics in the HVAC industry: Indoor Air Quality (IAQ).

Jeremy and John dig into the intersection of HVAC, building science, and healthy indoor environments, highlighting why comfort, health, and safety must always take priority over simple efficiency metrics. John shares his approach to training contractors, emphasizing how a solutions-driven mindset and proper testing can transform the way HVAC professionals diagnose and solve indoor environmental problems.

Drawing from years of field experience and consulting work, John explains why many HVAC conversations miss the mark by focusing on equipment instead of outcomes. From thermal comfort and humidity control to ventilation and air mapping, he outlines the foundational principles that every contractor should understand when addressing IAQ challenges.

We dive deep into:
• Why HVAC, IAQ, and building science cannot be treated as separate disciplines
• The three pillars of indoor environmental quality: thermal comfort, humidity control, and ventilation
• Why testing and measurement must guide every IAQ solution
• How mapping indoor environments leads to smarter system design
• Training contractors to think like problem solvers—not equipment installers
• Pricing strategies that reflect the real value of HVAC expertise
• The importance of understanding customer priorities during consultations

John also discusses how the HVAC industry needs a broader shift toward data-driven diagnostics and solutions-based thinking, where testing replaces guesswork and system performance is verified rather than assumed.

Whether you're an HVAC contractor, IAQ specialist, energy auditor, or building performance professional, this episode offers practical insights into how testing, education, and clear communication can elevate both customer outcomes and industry standards.

John's Links:
Website: https://rectorseal.com/dustfree-lp

LinkedIn: https://www.linkedin.com/company/dust-free-lp-?trk=public_profile_topcard-current-company

Building Science, Technology & The ADHD Advantage with Scott Suddreth24 Feb 202600:51:33

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Episode 14 – Building Science, Technology & The ADHD Advantage with Scott Suddreth

In this episode of the HVAC ADHD Vodcast, we sit down with Scott Suddreth—founder of Blue Sky Training—to explore how building science, evolving technology, and intentional education are shaping the future of HVAC and home performance.

Scott shares his decades-long journey through the HVAC and building science world, from contracting and diagnostics to national training and consulting. His experience has given him a front-row seat to the industry’s biggest shifts—and biggest blind spots. From misunderstood airflow principles to the rapid integration of new technologies, Scott explains why contractors must embrace education and adaptation to stay relevant in today’s performance-driven market.

At the core of the conversation is a powerful message: tools and technology only work when technicians understand the science behind them. Scott breaks down why building science principles—airflow, pressure dynamics, moisture management, and system design—are non-negotiables for modern HVAC professionals.

We dive deep into:
 • Why building science must be the foundation of every HVAC installation
 • The industry’s resistance—and need—for continuous education
 • How technology is changing diagnostics and contractor workflows
 • The gap between equipment capability and field application
 • Why adaptation is critical for long-term contractor success
 • The importance of mentorship and structured training
 • Balancing ambition, business growth, and personal well-being

Scott also opens up about his personal experience with ADHD—how it’s influenced his career, the strengths it brings, and the challenges it creates. He speaks candidly about seeking help, building systems around your brain, and why prioritizing family and personal health matters just as much as business success.

Whether you're a contractor, trainer, comfort advisor, or technician, this episode delivers hard truths, practical insights, and encouragement to keep learning, keep adapting, and keep building better systems—both professionally and personally.

Scott’s Links:
Website: https://blueskytraining.com/
LinkedIn: https://www.linkedin.com/in/scott-suddreth-5494b5178 

#HVACADHD #BlueSkyTraining #BuildingScience #HomePerformance #HVACTraining #ContractorLife #HVACIndustry #Leadership #ADHDEntrepreneur

MeasureQuick Mastery: Rob Larson's Blueprint for Training Techs Smarter03 Feb 202600:46:59

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Episode 13 – MeasureQuick, Training Culture & Smarter Commissioning with Rob Larson

In this episode of the HVAC ADHD Vodcast, we sit down with Rob Larson—technical support specialist and trainer at General Plumbing Supply—to explore how structured process, digital tools, and hands‑on education are reshaping HVAC training and commissioning practices.

Rob brings more than four decades of field experience into his current role, where he supports contractors, builds training curriculum, and helps technicians translate measurements into meaningful performance outcomes. His journey from service technician to distributor‑level trainer provides a unique perspective on the most common breakdowns in the trade—skipped steps, poor documentation, and inconsistent startup procedures.

From startup sheets to guided digital workflows, Rob explains why the future of HVAC education isn’t about memorizing numbers—it’s about building repeatable habits and using tools that reinforce sequence and accuracy. He also highlights how apps like MeasureQuick can act as a “second brain” for technicians in the field, providing structure, warnings, and performance benchmarks that reduce callbacks and improve confidence.

We dive deep into:
• Why sequence of operation is the foundation of effective diagnostics
• How startup sheets evolved into digital commissioning workflows
• The role of MeasureQuick as a training and support tool
• Bridging the gap between install crews and service teams
• Fast‑tracking new technicians through safe measurement and repetition
• Why precision installation matters more than ever in modern HVAC systems
• The growing need for structured training environments and lab‑style education

Rob also discusses workforce challenges, apprenticeship realities, and how technology can help attract and retain the next generation of HVAC professionals. His insights reinforce a central theme: the combination of field experience, digital diagnostics, and intentional training culture creates more capable technicians and more reliable systems.

Whether you're a contractor, distributor, trainer, or field technician, this episode offers practical strategies and mindset shifts to improve commissioning quality, accelerate learning curves, and build a stronger performance‑driven HVAC culture.

Rob's Links: 
Website: https://generalplumbingsupply.net/pages/gps-training?srsltid=AfmBOoqcx-VMyd47oN58zz4EfLa-aI-kfS8jEgLzKzNzQlHysI1iyTuR
YouTube: https://www.youtube.com/@generalplumbingsupply6598
Facebook: https://www.facebook.com/GeneralPlumbingSupply 
Instagram: https://www.instagram.com/homecomfortadvisors/
LinkedIn: https://www.linkedin.com/in/robert-larson-359360377

From Weatherization to Real Estate: Eric George on Comfort, LEED & HVAC Truths22 Jan 202600:47:17

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Episode 12 – HVAC, Home Comfort & the Self-Storage Mindset with Eric George

In this episode of the HVAC ADHD Vodcast, we sit down with Eric George—a former insulation tech turned Home Comfort Advisor, real estate investor, and self-storage developer—to explore the intersection of building science, HVAC performance, and long-term strategy.

Eric’s journey through weatherization, high-performance home consulting, and eventually real estate offers a unique perspective on the systemic issues still plaguing the built environment. From humidity problems in LEED-certified homes to oversized HVAC equipment that undermines comfort, Eric shares firsthand insights from the field—and how his experiences led him to invest in buildings that require less mechanical intervention.

We dive deep into:
• Why many LEED homes still suffer from poor comfort and moisture issues
• How common oversizing in HVAC design contributes to underperformance
• The importance of education, training, and emotional intelligence in HVAC sales
• The surprising overlaps between HVAC and real estate investing
• How self-storage reflects a “low-maintenance building science mindset”
• The urgent need to attract and train the next generation of HVAC professionals

Eric also discusses the role of technology in reshaping the industry, the value of collaboration across trades, and why thinking beyond the equipment is essential for long-term performance.

Whether you're an HVAC contractor, building performance specialist, or involved in property design and management, this episode offers practical insights and strategic thinking to elevate your approach to comfort, efficiency, and career growth.

Eric's Links:
Website: https://learnhomecomfort.com/
Youtube:    / @homecomfortadvisors 
Facebook:   / 61575654257405 
Instagram:   / homecomfortadvisors 
LinkedIn:   / ericngeorge  


The Truth About Inverter Heat Pumps: Failures, Commissioning & Real-World Performance with Tim De Stasio06 Jan 202600:51:54

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Why are inverter heat pumps failing in real homes and what can HVAC pros do to fix it?

In this episode of the HVAC ADHD Vodcast, host Jeremy Begley sits down with HVAC veteran, consultant, and Comfort Science Solutions founder Tim De Stasio to unpack the real-world challenges of inverter heat pumps, energy efficiency, commissioning, and system design.

Tim brings 25+ years of hands-on experience as a technician, contractor, designer, and instructor. Together, he and Jeremy dig into the hidden problems behind inverter failures, poor dehumidification, communication-protocol limitations, and why so many “high-end” systems still perform poorly when installed or commissioned incorrectly.

You’ll learn:

  • The truth about inverter heat pump reliability and part costs
  • Why energy efficiency often comes at the cost of proper dehumidification
  • How better design and field feedback can eliminate callbacks
  • Why ongoing contractor training is the only path forward

Tim also shares insights on his HVAC design, consulting, and training work. Plus, you’ll learn his CourseCareers HVAC fundamentals training and his Comfort Science Solutions resources.

This is a must-listen for HVAC contractors, home performance pros, and anyone designing or commissioning inverter heat pump systems.


From Commercial Construction to Home Performance Pro: Julie Tolliver on Air Sealing, Phased Projects & Smarter HVAC Collaboration23 Dec 202500:47:14

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How does someone go from two decades in commercial construction to becoming one of the most trusted home-performance experts in the Midwest?

In this episode of the HVAC ADHD Vodcast, host Jeremy Begley sits down with longtime friend and building-science powerhouse Julie Tolliver to unpack her career journey and the practical lessons she’s learned from improving hundreds of homes.

Julie shares how she transitioned into home performance during the 2009 recession, her early work with the Greater Cincinnati Energy Alliance, and how she developed a proprietary iPad-based app to streamline estimates, scopes, and project planning.

They dive into the realities of air sealing, blower door testing, phased project planning, and why great HVAC design can only work inside a great building envelope.

You’ll learn:

  • Why air sealing is the foundation of real, measurable comfort
  • What HVAC pros must understand about building envelopes
  • How to collaborate across trades without stepping on each other
  • How to future-proof homes against rising utility costs
  • Why educating homeowners is the secret to long-term success

Whether you’re in HVAC, home performance, or residential design, Julie delivers an absolute masterclass in practical, intelligent building science.

Links & Resources:

Dotloop and Content Credit Founder Adam Koehler on Entrepreneurship, ADHD & Building Community09 Dec 202500:49:15

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What can HVAC pros learn from a tech entrepreneur who built a $2 trillion platform and is now reinventing how we access online content?

In this episode of HVAC ADHD, host Jeremy Begley sits down with co-founder of Dotloop and creator of Content Credits, Adam Koehler, to talk about the intersection of entrepreneurship, technology, and community.

Adam shares how he turned a challenging childhood into a lifetime of innovation, selling one of the biggest real-estate software platforms in history before diving into blockchain. Together, Jeremy and Adam explore how blockchain technology could transform industries like HVAC, logistics, and energy, making payments, incentives, and accountability more transparent.

They also talk candidly about ADHD as a superpower, using it for creativity and momentum, and why giving back to your community might be the smartest marketing move you can make.

In this episode you’ll learn:

  • How blockchain could reshape the trades and supply-chain industries
  • How to turn ADHD into a productivity advantage
  • Real-world local marketing tactics that actually work
  • The multiplying effect of entrepreneurship and community building

Whether you’re running a small contracting business or dreaming up your next big idea, this episode will inspire you to think bigger and act local.

Learn More:

HVAC 2 Home Performance → https://www.hvac2homeperformance.com

Building Science, Better Homes: Transforming HVAC with Brynn Cooksey25 Nov 202500:32:48

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What happens when an HVAC veteran embraces building science and technology to transform his business?

In this episode of the HVAC ADHD Vodcast, host Jeremy Begley talks with Brynn Cooksey, owner of Air Doctors Heating and Cooling and one of ESCO’s Top 25 Most Influential HVACR Instructors of 2024.

Brynn shares his journey from running a traditional HVAC shop to becoming a full-on home-performance contractor. He explains how integrating building-science principles, energy audits, and MeasureQuick software helped reduce callbacks to 0.5 percent — improving technician confidence, customer satisfaction, and profitability.

They also dig into Brynn’s approach to training the next generation of HVAC professionals, how he collaborates with utility companies to enhance workforce development, and why LIDAR-based load calculations could be a game-changer for the future of home performance.

In this episode you’ll learn:

  • How to transition from HVAC to home performance without losing your mind (or your margins)
  • Why MeasureQuick is changing the game for diagnostics and commissioning
  • The business value of continuous training and accurate load calcs
  • How to collaborate with utilities and industry partners for workforce growth

If you care about doing things right — from comfort to commissioning — this one’s a must-listen.

Links & Resources:

The Conduit Tech Journey with Marisa Reddy & Shelby Breger: Reinventing HVAC with Innovation, Empathy, and Industry Impact11 Nov 202500:44:42

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What happens when two outsiders step into the HVAC industry and completely rethink how contractors sell, design, and deliver comfort?

In this episode of HVAC ADHD, host Jeremy Begley talks with Marisa Reddy and Shelby Breger, co-founders of Conduit Tech, a groundbreaking sales and design platform that’s transforming the residential HVAC industry.

Marisa and Shelby share how Conduit empowers contractors to create accurate load calculations, 3D home scans, and professional proposals that close deals faster. With features built for speed, accuracy, and profit, Conduit Tech helps contractors spend less time on paperwork and more time doing what matters.

You’ll hear stories from users who’ve increased their sales conversion by 15%, gained back hours of family time, and found new confidence selling high-efficiency systems.

In this episode you’ll learn:

  • Why empathy and user feedback are the secret weapons in HVAC software design
  • How LIDAR-based load calcs are changing the game for residential HVAC contractors
  • What ACCA certification really means for trust and performance
  • How technology can bring balance back to your business and your life

Whether you’re a contractor, designer, or tech-curious pro, this conversation will make you rethink how software and craftsmanship can actually work together.

Links & Resources:

Inside the US Heat Pump Summit: Brent Davidson on Solar Integration, Batteries & the Future of HVAC28 Oct 202500:42:48

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How do solar, batteries, and heat pumps all work together to create smarter, more efficient homes, and more profitable HVAC businesses?

In this episode of the HVAC ADHD Vodcast, host Jeremy Begley sits down with Brent Davidson, founder of the US Heat Pump Summit, to talk about the evolution of one of the fastest-growing events in the home energy space.

Brent shares how the Summit — now heading into its third event in Worcester, Massachusetts (November 18–19, 2025) — has grown from a small gathering of solar and HVAC innovators into a major industry hub, bringing together contractors, manufacturers, and business leaders to shape the future of residential energy.

They dive into the economics of dynamic power pricing, the importance of batteries in stabilizing the grid, and the real-world challenges of integrating solar, heat pumps, and smart controls for homeowners.

In this episode you’ll learn:

  • How the US Heat Pump Summit is redefining collaboration across HVAC, solar, and energy storage.
  • Why understanding battery economics and load management matters for contractors.
  • How to adapt your HVAC business to a rapidly electrifying world.
  • What’s next for the Summit and why 2025 is shaping up to be its biggest year yet.

If you’re serious about where HVAC and home performance are headed, this conversation is your roadmap.

Links & Resources:


Manual J Updates, ACCA Standards, Quality Installation & the Future of HVAC Design07 Jul 202600:55:17

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Manual J is evolving—and so is the future of HVAC.

In this episode of the HVAC ADHD™ Vodcast, Jeremy Begley sits down with Wes Davis of the Air Conditioning Contractors of America (ACCA) to discuss one of the most significant updates to HVAC design standards in years.

From Manual J revisions and field survey requirements to APIs, commissioning, and Quality Installation (QI), this conversation explores how better data is reshaping the way HVAC professionals design, install, and verify high-performance systems. 

We dive deep into:

• The upcoming Manual J revisions and what contractors need to know
 • Why field surveys and accurate data collection matter more than ever
 • LIDAR technology, APIs, and the future of HVAC software
 • Garbage in, garbage out: why design starts with quality inputs
 • ACCA's Quality Installation (QI) initiative and verified performance
 • Commissioning, airflow, static pressure, and system verification
 • Heat pumps, load calculations, and proper HVAC design
 • Why better standards create better contractors—and better customer outcomes

This episode also explores one of the biggest ideas shaping modern HVAC:

👉 The future belongs to contractors who measure, verify, and design with data.
 👉 Guesswork is giving way to performance-based HVAC.

Whether you're an HVAC contractor, system designer, energy auditor, building performance professional, commissioning specialist, educator, or technician, this episode delivers practical insights into the standards and technologies that will define the next generation of HVAC.

🔗 Wes Davis' Links

LinkedIn:
https://www.linkedin.com/in/wesdavisacca/ 

ACCA:
https://www.acca.org/people/wes-davis 

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#HVACADHDVodcast #HVACADHD #Season2 #JeremyBegley #WesDavis #ACCA #ManualJ #ManualD #LoadCalculations #HVACDesign #Commissioning #QualityInstallation #BuildingScience #HomePerformance #HeatPump #Airflow #StaticPressure #HVACTech #HVACTraining #HVACIndustry #ContractorTraining #EnergyEfficiency #HVACBusiness #FutureOfHVAC

Solving Humidity Headaches: Dehumidification & Ventilation with Nikki Krueger of Santa Fe Dehumidifiers14 Oct 202500:52:59

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Why are today’s energy-efficient homes still battling humidity? In this episode of HVAC ADHD, host Jeremy Begley sits down with Nikki Krueger, Director of Marketing and Business Development at Santa Fe Dehumidifiers, to unpack the science and strategy behind ventilating dehumidifiers.

Nikki explains how these systems maintain ideal indoor humidity by tempering outdoor air with return air, keeping homes dry, comfortable, and efficient even in humid climates. Jeremy and Nikki dig into real-world challenges in LEED and high-performance homes, the pitfalls of exhaust ventilation, and why dew points are rising even in northern climates.

They also discuss Santa Fe’s latest models (the Ultra v1 55 and v1 205) and what makes them a breakthrough in humidity control.

In this episode you’ll learn:

  • Why traditional ventilation strategies fall short in modern homes.
  • How ventilating dehumidifiers improve IAQ, comfort, and energy efficiency.
  • When and how to incorporate dehumidification into design and retrofit projects.
  • Common misconceptions about how dehumidifiers handle incoming air.

If you design, install, or commission HVAC systems — or if you just want your home to finally feel dry and comfortable — this one’s a must-listen.

Sponsored by Noso Labs and Santa Fe Dehumidifiers.

From Tech Startups to Trade Tools: How NOSO Labs is Reimagining HVAC Service30 Sep 202501:02:07

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What happens when Silicon Valley meets the trades? In this episode of HVAC ADHD, host Jeremy Begley sits down with Winston Chi, founder of NOSO Labs and part of the latest Y Combinator batch, to explore how artificial intelligence is reshaping the HVAC industry.

Winston shares his journey from crypto and AI startups to HVAC innovation, and how NOSO Labs is building tools to help technicians master diagnostics, sales, and customer service—all in one workflow. Jeremy and Winston dig into the platform’s ability to integrate with ServiceTitan and Housecall Pro, deliver job briefs before a tech even leaves the truck, record and analyze homeowner conversations, and auto-generate proposals. They also dive into NOSO’s massive 20-terabyte library of equipment manuals, designed to give techs instant answers in the field using voice and camera inputs.

In this conversation, you’ll learn:

  • How AI can streamline job prep, diagnostics, and proposals for HVAC pros.
  • Why NOSO Labs is betting big on integration, technician efficiency, and customer support.
  • The surprising overlap between home performance, plumbing, and HVAC in AI-driven service.
  • How emerging tools could transform not only training but the very role of the technician.

Whether you’re a contractor curious about AI, a trainer helping the next generation of techs, or just someone who wants to know how startups are colliding with the trades, this episode delivers a fascinating look at the future of HVAC.

Links & Resources:

Culture Change, Comfort, and Customer Care: Lessons from Rob Minnick16 Sep 202500:42:51

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What does it take to turn a family HVAC shop into a nationally recognized home performance leader? In this episode of the HVAC ADHD Vodcast, host Jeremy Begley reconnects with Rob Minnick, a long-time friend and industry veteran whose family business dates back to 1954. Rob shares his decades-long journey—from starting out in the sheet metal shop at 14 years old to leading Minnick’s HVAC into the world of home performance.

Jeremy and Rob dig into the challenges and breakthroughs of adopting home performance, including the cultural shift required to get technicians, managers, and even customer service reps on board. Rob discusses how training, operations manuals, and weekly meetings transformed his team, why sometimes walking away from “just swap the box” jobs is the right call, and how tools like MeasureQuick, duct system optimization, and air balancing are shaping modern HVAC workflows.

In this conversation, you’ll learn:

  • How Rob integrated home performance into a traditional HVAC business model.
  • Why training and operations manuals are non-negotiable for long-term success.
  • How customer service scripts and education change the game for homeowners.
  • The role of NCI training, MeasureQuick, and duct optimization in today’s fieldwork.

Whether you’re running a family shop, training the next generation of techs, or trying to reduce callbacks, Rob’s story offers practical wisdom, hard-earned lessons, and a clear vision for the future of HVAC.

Links & Resources:

  • Connect with Rob Minnick on LinkedIn

  • Learn more about NCI (National Comfort Institute)
Old School vs. New Wave: Where Manual J Meets Thermentor with Max Reichlin02 Sep 202500:40:32

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Curious about using historical energy data instead of traditional Manual J calculations for sizing HVAC systems? In this episode of HVAC ADHD, host Jeremy Begley sits down with Max Reichlin, Product Manager and Mechanical Engineer behind Thermentor, an innovative platform transforming how contractors approach load calculations.

Max dives deep into the power of data-driven load analysis, explaining how utility bills and runtime data can accurately determine HVAC sizing. Jeremy and Max discuss the differences between bottom-up (Manual J) and top-down (energy-based and runtime) models, the role of equipment efficiency in calculating accurate heating and cooling loads, and the critical challenge of handling latent loads in humid climates.

In this conversation, you'll learn:

  • How energy usage data translates into precise load calculations.
  • Practical ways contractors can use runtime and energy data to "true-up" traditional Manual J analyses.
  • The future of HVAC sizing tools and how AI could shape the industry.
  • How Thermentor simplifies data collection and streamlines the contractor-homeowner relationship.

Whether you're a seasoned HVAC pro or new to energy-based modeling, this episode provides clarity on how embracing data can lead to more accurate systems, happier customers, and better-performing homes.

Links & Resources:


Thanks to our sponsors:
Noso
Santa Fe 

Why HVAC Needs Better Leaders, Not Just Better Techs with Chris Morin19 Aug 202500:37:04

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Ever wonder why some HVAC companies thrive with tight-knit teams, strong leadership, and lasting legacies, while others feel stuck in constant turnover? In this episode of HVAC ADHD, host Jeremy Begley welcomes Chris Morin—Marine Corps veteran, HVAC training expert, and author of Leadership in HVAC—to unpack the keys to great leadership and team-building in the trades.

Jeremy and Chris dive into why promoting people just because they’ve “put in their time” can hurt your company, how clear communication between sales, service, and installation teams builds stronger cultures, and why investing in professional growth is a must for retaining talent in the HVAC industry. Chris also shares practical advice on incorporating modern tech into traditional HVAC businesses without alienating your team.

Tune in to learn:

  • The critical difference between managers and leaders
  • How to spot (and nurture) the next generation of HVAC leadership
  • Why consistency and habits beat quick fixes every time

Whether you’re a junior technician looking to advance, a seasoned owner trying to modernize your approach, or anyone striving to build a high-performing HVAC team, this episode offers actionable insights to level-up your leadership game.

Links & Resources:

  • Chris Morin's Book: Leadership in HVAC: Applying Marine Corps Leadership Traits to Residential Contracting (April 2025)
  • Chris Morin’s Websites: HVAC Pro Blog

Chris Morin’s YouTube Channel: HVAC Pro Blog on YouTube

Welcome to the HVAC ADHD Vodcast! 05 Aug 202500:01:54

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Host Jeremy Begley introduces the HVAC ADHD Vodcast the show where duct design meets dopamine and energy efficiency collides with executive dysfunction. As a designer, trainer, and commissioning expert, Jeremy lays out what listeners can expect: unfiltered conversations with innovators, disruptors, and educators across HVAC, building performance, and green design. With no fluff and no product pitches, the show dives into topics like psychrometrics, IAQ, commissioning, and smarter system design. It’s not just about better buildings, it’s about better thinking.

HVAC Education, Apprenticeships & Building Better Technicians with Brad Cooper09 Jun 202600:43:45

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In this episode of the HVAC ADHD™ Vodcast, Jeremy Begley sits down with Brad Cooper—Advanced HVAC Instructor at Arkansas State University-Beebe, former HVAC contractor, industry educator, and contributor to HVAC School—to discuss one of the biggest challenges facing the HVAC industry today:

Developing the next generation of technicians.

Brad brings decades of experience from both the classroom and the field, offering a unique perspective on workforce development, HVAC education, apprenticeships, and the skills modern technicians need to succeed.

From load calculations and commissioning to MeasureQuick and diagnostic technology, this conversation explores how contractors can move beyond reactive training and build technicians who understand systems, testing, and performance.

We dive deep into:

• Why HVAC education must evolve to meet modern industry demands
• The gap between classroom instruction and field experience
• How apprenticeships help solve workforce challenges
• Why load calculations remain one of HVAC's most overlooked skills
• The role of MeasureQuick and modern diagnostics in technician development
• The true cost of callbacks and poor commissioning
• Airflow, static pressure, and system performance fundamentals
• Building technicians who think critically instead of relying on shortcuts
• Why contractors must invest in training for long-term success
• Leaving the HVAC industry better than you found it

This episode also explores a central idea shaping the future of HVAC:

👉 Great technicians aren't born—they're developed.
👉 The companies that prioritize training, testing, mentorship, and continuous improvement will lead the next generation of the industry.

Whether you're an HVAC contractor, technician, installer, service manager, educator, trade school student, or building performance professional, this episode offers practical insights for improving technical skills, reducing callbacks, and building stronger teams.

🔗 Brad Cooper's Links

LinkedIn:
https://www.linkedin.com/in/brad-cooper-cmhe-hvacreducator/

Instagram:

https://www.instagram.com/hvacreducator/

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#HVACADHDVodcast #HVACADHD #Season2 #BradCooper #JeremyBegley #HVACEducation #HVACTraining #HVACTech #MeasureQuick #LoadCalculations #ManualJ #Commissioning #Airflow #StaticPressure #BuildingScience #HomePerformance #HVACIndustry #TradeSchool #Apprenticeship #WorkforceDevelopment #ContractorTraining

HVAC ADHD Vodcast Season 2, Ep. 5 – Why HVAC Contractors Need Building Science with Chris Laumer-Giddens02 Jun 202600:58:25

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The HVAC industry has spent decades focusing on equipment.

Chris Laumer-Giddens believes it's time to focus on the building.

In this episode of HVAC ADHD™, Jeremy Begley sits down with Chris to discuss how building science principles are reshaping HVAC design, residential construction, and high-performance homes.

As an architect, builder, HVAC designer, and educator, Chris brings a unique perspective that bridges the gap between construction and mechanical systems. His work has helped contractors understand why airflow, insulation, moisture control, ventilation, and building assemblies matter just as much as the equipment itself.

Throughout the conversation, Chris explains why some of the industry's most persistent comfort problems originate long before an HVAC system is installed.

Topics include:

• Building science fundamentals every HVAC contractor should know
• Why system thinking outperforms equipment-focused thinking
• The truth behind the spray foam controversy
• Moisture management and building durability
• Perfect Wall concepts and exterior insulation strategies
• Air sealing versus ventilation balance
• How architecture influences HVAC design outcomes
• Why collaboration between trades is critical
• The future of high-performance residential construction
• Lessons learned from decades in the field

Jeremy and Chris also discuss how technology, diagnostics, and building performance are changing expectations for contractors, designers, and homeowners alike.

This conversation highlights a major shift happening across the industry:

👉 Contractors who understand buildings will have a competitive advantage.

👉 Contractors who understand systems will deliver better results.

The future of HVAC isn't simply about higher-efficiency equipment.

It's about understanding the building as a complete system.

Whether you're involved in HVAC design, home performance, energy auditing, weatherization, building diagnostics, architecture, or residential construction, this episode provides practical knowledge that can improve comfort, efficiency, and long-term performance.

🚀 HVAC ADHD™ Season 2 is officially underway.

And we're just getting started.

Chris' Links: 

LinkedIn: https://www.linkedin.com/in/chris-laumer-giddens-2280695/

Instagram: https://www.instagram.com/claumergiddens/

Website: https://www.lgsquaredinc.com/

🔗 WATCH & LISTEN

YouTube:
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Spotify:
https://zurl.co/SymZZ

Apple Podcasts:
https://zurl.co/qWpbU

🔗 Follow HVAC ADHD™

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#HVACADHD
#HVACADHDVodcast
#ChrisLaumerGiddens
#JeremyBegley
#BuildingScience
#BuildingEnvelope
#HVACDesign
#HomePerformance
#Airflow
#StaticPressure
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#SprayFoam
#MoistureManagement
#AirSealing
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AI, SEO, AEO, GEO & The Future of HVAC Marketing20 May 202600:48:56

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The HVAC industry isn’t just changing in the field anymore—it’s changing online.

In this episode of HVAC ADHD™, Jeremy Begley sits down with entrepreneur, marketer, and Content Credits founder Adam Koehler to break down how AI is completely reshaping SEO, digital marketing, search visibility, and customer acquisition for contractors. 

From AI-powered search engines and authority-building strategies to the future of online trust and content creation, this conversation dives deep into what contractors need to understand right now if they want to stay visible in a rapidly changing digital world.

This episode goes beyond marketing buzzwords—and into how AI is fundamentally changing how customers find HVAC companies online.

We cover:
 • Why traditional SEO alone is no longer enough
 • The rise of AEO (Answer Engine Optimization) & GEO optimization
 • How AI search tools like ChatGPT and Perplexity are changing customer behavior
 • Why contractors need structured, authoritative content now more than ever
 • How Google, OpenAI, and AI agents are reshaping the internet
 • The role of PR, backlinks, and authority in modern search rankings
 • Why HVAC businesses must adapt to AI-driven marketing workflows
 • How private equity is accelerating digital transformation in the trades
 • The future of contractor branding, automation, and customer interaction

Adam also explains how his platform, Content Credits, is working to democratize paid media online through micropayments—allowing readers to pay for individual articles instead of expensive subscriptions. 

This episode also explores a major shift happening across HVAC and the trades:

👉 The contractors who understand AI, authority, and digital visibility will dominate attention.
 👉 The companies relying on outdated marketing strategies will struggle to keep up.

Whether you're an HVAC contractor, home performance professional, HVAC business owner, marketer, or trade educator, this episode offers practical insight into where digital business is headed next.

🚀 Season 2 continues—and HVAC ADHD™ is expanding.
 Not everything will live where you expect it.

🔗 Adam’s Links

Website: https://contentcredits.com/
 Cincinnati Exchange: https://thecincinnatiexchange.com/

🔗 HVAC ADHD™ – New YouTube Page

Subscribe here: https://zurl.co/YTTcj

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#HVACADHDVodcast
 #HVACADHD™
 #Season2
 #JeremyBegley
 #AdamKoehler
 #SEO
 #AEO
 #GEO
 #AISEO
 #ChatGPT
 #PerplexityAI
 #DigitalMarketing
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 #PrivateEquity
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 #AuthorityBuilding
 #LocalSEO
 #AIforBusiness
 #HVACTech
 #TradesBusiness
 #MarketingAutomation

From HVAC to Whole-Home Performance – The Contractor Evolution28 Apr 202600:41:39

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In this episode of the HVAC ADHD™ Vodcast, we sit down with Hal Smith of Halco Home Solutions and John Whitehead of Honest Home Performance to explore the evolution of HVAC contracting into true whole-home performance.

Hal brings more than four decades of experience building one of the most respected home performance companies in the country, while John represents a newer generation of contractors actively bridging traditional HVAC with diagnostics-driven building science.

Together, they offer a powerful conversation about where the industry has been—and where it’s headed next.

From airflow diagnostics and blower door testing to LIDAR load calculations, electrification, and heat pump readiness, this episode unpacks why modern HVAC can no longer be separated from the house itself.

Contractors today are being pushed beyond equipment replacement and into performance problem-solving—and this conversation shows what that transition actually looks like.

We dive deep into:

• How Hal scaled HVAC into a full whole-home performance business
 • Why more contractors are shifting from equipment replacement to problem solving
 • How airflow, static pressure, and blower door testing eliminate guesswork
 • Why LIDAR load calculations are changing HVAC design and sales workflows
 • The impact duct design and permanent load reduction have on system performance
 • How radon, moisture, ventilation, and IAQ connect to HVAC outcomes
 • Why heat pumps are forcing better design thinking across the trades
 • How contractors can create new revenue opportunities through performance services
 • Why “never stop learning” may be the biggest competitive advantage in HVAC today

Hal and John also discuss the growing overlap between HVAC, electrification, and home performance—and why contractors who adopt systems thinking will be positioned to lead the future of the industry.

Guest Links

Hal Smith: Halco Home Solutions

Website: https://www.halcoenergy.com/

 LinkedIn: https://www.linkedin.com/company/halco/ 

 Facebook: https://www.facebook.com/HalcoHomeSolutions

 Instagram: https://www.instagram.com/halcohomesolutions/

John Whitehead: Honest Home Performance (Honest Heating & Cooling)

Website: https://www.honestheatingac.com/

 Facebook: https://www.facebook.com/people/Honest-Heating-and-Cooling-Inc/100083128580674/ 

 LinkedIn: https://www.linkedin.com/in/john-whitehead-17a341370 

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#HVACADHDVodcast
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 #Airflow
 #StaticPressure
 #BlowerDoor
 #HeatPumpDesign
 #Electrification
 #IAQ
 #RadonTesting
 #EnergyEfficiency
 #DuctDesign
 #Commissioning
 #ContractorTraining
 #HighPerformanceHVAC
 #HVAC2HomePerformance

Season 2, Ep. 2: Blower Door Testing, Global Standards & Airtightness at Scale14 Apr 202600:51:01

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The HVAC industry talks about performance.
The UK enforces it.

In this episode of HVAC ADHD™, Jeremy Begley sits down with Barry Cope—CEO of the Cleaner Safer Group and a leader behind the UK’s airtightness testing infrastructure—to break down what happens when building performance becomes mandatory.

Barry oversees certification programs responsible for 90% of blower door testing in the UK, offering a rare look into what true large-scale performance tracking looks like.

This episode goes beyond tools—and into systems, enforcement, and the future of HVAC thinking.

We cover:
• How the UK standardized blower door testing across the entire country
• Why every new home is tested—and what that changes
• What billions of data points reveal about real building performance
• The relationship between airtightness, ventilation, and moisture
• Why tightening homes without system changes creates problems
• ADHD, leadership, and high-performance thinking in the trades

We also explore how HVAC professionals can move beyond equipment—and start thinking in terms of systems, performance, and long-term outcomes.

Barry's Links: 

Website: https://www.cleanersafergroup.co.uk/

LinkedIn: https://www.linkedin.com/company/cleaner-safer-group/posts/?feedView=all
 
🔗 Follow HVAC ADHD Media Co. 

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#HVACADHDVodcast
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#BlowerDoor
#Airtightness
#BuildingPerformance
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#HomePerformance
#EnergyEfficiency
#Ventilation
#Airflow
#Commissioning
#HVACTraining 

Season 2, Episode 1 – Thermal Stoicism, LIDAR Design & the Future of HVAC Thinking with Cameron Ferguson31 Mar 202600:45:40

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Season 2, Episode 1 – Thermal Stoicism, LIDAR Design & the Future of HVAC Thinking with Cameron Ferguson

The HVAC industry is changing—and the way you think about design, airflow, and performance has to change with it.

Season 2 of the HVAC ADHD™ Vodcast starts with a deep dive into HVAC design, heat pump performance, building science, and the mindset required to stay ahead in the trade.

Jeremy Begley sits down with Cameron Ferguson (Independent Power, Boulder, CO)—also known as the “Thermal Stoic”—to break down what’s really happening in modern HVAC.

This isn’t about selling equipment.

 This is about designing systems that actually work.

🔍 What You’ll Learn in This Episode

If you're an HVAC contractor, technician, or building performance professional, this episode covers:

• Why LIDAR-based load calculations are changing HVAC design

 • The difference between default inputs vs real in-home measurements

 • Why ductwork and airflow are limiting heat pump performance

 • Common mistakes in HVAC system design and retrofit installs

 • How static pressure and airflow testing impact system longevity

 • Why “rule of thumb” sizing is becoming obsolete

 • How to transition from HVAC installer to HVAC designer

 • The philosophy behind Thermal Stoicism and continuous improvement

⚠️ Why This Matters

Most HVAC systems don’t fail because of bad equipment.

 They fail because of poor design, bad airflow, and lack of testing.

With the rise of:

 ✔ Heat pumps

 ✔ Electrification

 ✔ High-efficiency systems

 ✔ Smarter homeowners

…the margin for error is shrinking.

If you’re not adapting your process, you’re falling behind.

🧠 The Bigger Shift in HVAC

This episode highlights a major shift happening in the industry:

➡️ From box swapping → to performance-based design

 ➡️ From guesswork → to measurement and verification

 ➡️ From equipment focus → to whole-home systems

The next generation of HVAC professionals will need to understand:

 load calculations, airflow, duct design, and building science—not just equipment.

🚀 HVAC ADHD Update

Season 2 marks the beginning of something new.

HVAC ADHD is expanding—but not everything will be happening in the same place moving forward.

Check out our brand new social media pages! They'll be linked in a post shortly!

🔗 Cameron’s Links

Instagram: https://www.instagram.com/cameronferg


 Spotify: https://creators.spotify.com/pod/profile/balancedpodcastxhvac/episodes/the-thermal-stoic--insulate-your-mind--pt-1-e3ek584 


 Apple Podcast: https://podcasts.apple.com/gb/podcast/the-thermal-stoic/id1818960534 


 LinkedIn: https://www.linkedin.com/in/cameronferguson

#HVACADHDVodcast

 #HVACADHD

 #Season2

 #JeremyBegley

 #CameronFerguson

 #ThermalStoic

 #HVACDesign

 #HeatPump

 #LoadCalculations

 #ManualJ

 #Airflow

 #StaticPressure

 #Ductwork

 #BuildingScience

 #HomePerformance

 #HVACIndustry

 #HVAC2HomePerformance

BPA Conference Explained: Why HVAC & Home Performance Are Finally Colliding19 Mar 202600:34:00

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The HVAC industry is changing fast—and the Building Performance Association (BPA) is right in the middle of it.

In this episode of HVAC ADHD™, Jeremy Begley sits down with Bethany Sowinski and Nate Natale from BPA to break down:

The history of the National Home Performance Conference

Why HVAC and home performance are finally overlapping

What contractors are missing right now

How electrification, IAQ, and load reduction are reshaping the industry

Why this conference matters if you want to stay relevant

If you're an HVAC contractor, home performance pro, or building science nerd trying to figure out where things are headed—this episode connects the dots.

© My Podcast Data · Projet indépendant · Données issues d'Apple & Spotify