In this episode of RAW STORIES LIVE, we sit down with Andreas Stange, a strategic account executive at Grafana, to uncover the story behind his first eight-figure deal and seven-figure paycheck.

From immense personal stakes to relentless belief in his solution, Andreas shares how he transformed a potential failure into a life-changing success. Discover the strategies, mindset, and lessons that turned a €16,000 bank balance into a groundbreaking achievement for Andreas and his company.

🎓 Key Topics Covered:

00:00 Intro

00:48 Managing Pressure and Preparation

04:19 From LinkedIn Message to Closing the Deal 06:12 Building Champions and Gaining Buy-In

08:21 Overcoming Roadblocks and Creating Opportunities

12:46 Worldwide Travelling to Close a Deal 16:04 The Big Win: Receiving the Life-Changing Call

🔑 Biggest Lessons from the Episode:

1. Mindset and Routine: Success starts with a disciplined routine and an unshakable belief in your ability to close the deal.

2. Relentless Preparation: Understand every detail about your stakeholders and tailor your approach to build trust and connection.

3. Collaborative Execution: Big wins require teamwork; orchestrate resources effectively to tackle large-scale deals.

4. Resilience Through Adversity: Turn setbacks into opportunities and maintain a long-term vision for success.

🙌 Thanks for listening! This episode was hosted by Simon Kouttis and Ollie Kuehne, founders of Hunters & Unicorns, and post-produced by the team at videoforce.pro If you enjoyed this episode, please drop a like/share and subscribe to our channel!

🔗 Episode's Links:

Grafana: https://grafana.com

Connect with Andreas Stanger on LinkedIn: https://www.linkedin.com/in/andreasprofile/

🦄 Connect with Hunters & Unicorns:

Website: http://huntersandunicorns.com

Twitter: http://twitter.com/HuntersUn1corns

Instagram: http://instagram.com/huntersandunicorns

🔔 Notable Quotes: "Discipline and belief are the foundation for winning big." "If I don’t close this deal, no one will." "It takes a village to close transformational deals."

#rawstorieslive #softwaresales #huntersandunicorns

In this episode of RAW STORIES LIVE, we sit down with Tim Moxness, VP of Sales at Tessell, to discuss how he turned career setbacks into monumental success.

From facing rejection and disillusionment to achieving 302% of his sales quota, Tim’s story is a testament to perseverance, mindset shifts, and relentless focus. Discover the strategies that helped Tim overcome challenges, reframe his approach to sales, and close over $10M in deals in a single year.

This episode is PACKED with actionable insights for anyone looking to elevate their career and redefine success.

Key Topics Covered:

00:00 Intro

01:11 Early Challenges in Sales

02:35 Missing the Big Deal: Turning Point

04:52 Mindset Shift: Owning Your Success

06:36 The Cold Call That Changed Everything

08:24 Building Resilience Through Results

🔑 Biggest Lessons from This Episode:

1. Own Your Success: Success isn’t handed to you. Embrace accountability and take control of your career trajectory.

2. Ask Tough Questions: Don’t shy away from testing champions and qualifying opportunities rigorously.

3. Resilience Wins: When setbacks arise, double down on effort and focus to bounce back stronger.

4. Trust the Process: Results may take time, but consistency and persistence always pay off.

🙌 Thanks for listening! This episode was hosted by Simon Kouttis and Ollie Kuehne, founders of Hunters & Unicorns, and post-produced by the team at videoforce.pro

If you enjoyed this episode, please drop a like/share and subscribe to our channel!

🔗 Episode's Links: Tim Moxness on LinkedIn: http://linkedin.com/in/example Tesl website: http://tesl.com

🦄 Connect with Hunters & Unicorns:

Website: http://huntersandunicorns.com

Twitter: http://twitter.com/HuntersUn1corns

Instagram: http://instagram.com/huntersandunicorns

Blog: http://huntersandunicorns.com/blog

💬 Notable Quotes: "No one is going to waste my time." "Ask for the business stone cold—don’t assume the deal will close itself." "Turn disillusionment into drive and watch what happens." #rawstorieslive #softwaresales #huntersandunicorns

Summary of Arturo Marin's Transformation Journey: From Salesperson to Successful Leader

Early Career Challenges

Arturo Marin, the Chief Revenue Officer (CRO) of cast.ai, shares his remarkable transformation journey from being a talented salesperson to a successful leader. In the early stages of his career, Marin reflects on his time at SAP, where he was initially successful due to his "take-charge" personality. However, his inability to accept feedback and criticism from others led to a significant issue - his entire team quit. This critical moment forced Marin to realize the importance of adaptability and humility in leadership.

Mentorship and Growth

Marin's awakening was a turning point in his career. He met his first mentor, Bob Ranaldi, at PTC, who taught him the value of selling by emphasizing the importance of process, prioritizing transparency, and adapting to new challenges. Marin was initially hesitant to learn from Ranaldi but eventually developed the skills to lead and retain top talent, resulting in increased revenue. Marin's growth continued under the guidance of another mentor, Helio Samora, who instilled in him the responsibility that comes with leadership. Samora encouraged Marin to take on leadership roles, which ultimately led to his appointment as the director of Latin America.

Leadership Roles and Success

Marin's success in Latin America caught the attention of Jason Eubanks, who approached him to lead the Latin America team for Meraki, a Cisco acquisition. Despite initial hesitation, Marin took on the challenge and led the team to success. Throughout his journey, Marin credits his mentors for providing valuable guidance and support, which helped him evolve into a high-potential CRO. His mentors, including Helio and Bob, taught him the importance of following a process, prioritizing transparency, and adapting to new challenges.

Key Takeaways and Insights

Marin's story highlights several critical factors that contributed to his success in sales and leadership:

1. Mentorship: Marin emphasizes the importance of choosing leaders and mentors who can guide and mentor young salespeople, providing valuable advice and feedback.

2. Continuous Learning: Marin believes that being open to learning from others, asking for help, and surrounding themselves with people who are better than them have been critical to their success.

3. Adaptability: Marin's ability to adapt to new challenges and learn from his mistakes has been instrumental in his growth as a leader.

4. Diversity: Marin's experience with diverse mentors and leadership styles has taught him the value of embracing different approaches, which has greatly benefited his development as a leader.

In conclusion, Arturo Marin's transformation journey from a talented salesperson to a successful leader serves as a testament to the power of mentorship, diversity, and continuous learning. His story provides valuable insights for those looking to build a successful career in sales and leadership.

**Finding Product-Market Fit and Building a Successful Company**

Laurent Gil, co-founder and Chief Product Officer of cast.ai, shares his insights on finding product-market fit and how it drives organizational success. Discover how elite sales, combined with product-market fit, create a successful company.

**Journey as an Entrepreneur**

Laurent recounts his entrepreneurial journey, from his 2005 startup using facial recognition technology acquired by Google to founding a cybersecurity company leveraging GPUs for machine learning. Learn how he overcame skepticism and demonstrated the potential of facial recognition, paving the way for digital sharing and social media.

**From Idea to Success**

Laurent emphasizes that commercial viability comes from solving real problems, not just building cool products. He underscores the importance of understanding issues and developing effective solutions.

**Cast AI: Optimizing Cloud Costs**

Laurent's company, Cast AI, tackles the problem of cloud over-provisioning, where 87% of machine utilization is wasted. Cast AI's engine dynamically adjusts resources in real-time to optimize costs, especially for applications with variable user traffic.

**Key Insights**

- Over-provisioning wastes 87% of machine utilization.

- Cast AI dynamically adjusts cloud resources to optimize costs.

- Beneficial for applications with variable user traffic.

**Case Study: Bank Client**

Learn how a bank client used Cast AI to scale compute resources based on user activity, minimizing waste and reducing costs during off-peak hours.

**Challenges in Selecting Machine Types**

Laurent discusses the difficulty of choosing the right machine type from numerous options. Cast AI automates this process, selecting the most efficient machine based on real-time usage and cloud provider availability.

**Traction and Scalability**

Discover how Cast AI developed its technology with a California client, optimized their compute resources, and gained traction with other clients, becoming a scalable solution for cloud optimization.

**Actionable Insights**

- Understand and solve real problems.

- Optimize cloud costs to reduce waste.

- Utilize technology like Cast AI for real-time resource adjustment.

Laurent's experiences offer valuable lessons for entrepreneurs and tech professionals on finding product-market fit and building successful companies.

The Journey of a Founding Entrepreneur: Leveraging Experience and Data to Build a Successful E-commerce Solution Background and Motivation Eli Finkelshteyn, CEO and founder of Constructor, has a background in computational linguistics and data science, which led him to work in search technology. His experience in search algorithms and his observation of e-commerce companies re-reinventing the wheel sparked the idea to build a specialized search solution for e-commerce. The Founding Journey Finkelshteyn saved for years and gained industry understanding before starting his company. He spent three months building the product before starting testing in different environments. The early stages of the business were a rollercoaster, but he remained driven to prove the value of his solution. Product-Market Fit and ROI The company's goal is to provide a search technology that ecommerce businesses can use to improve their customer experience and increase revenue. Finkelshteyn emphasizes the importance of finding product-market fit, creating a compelling event that customers need, and mapping that to a clear return on investment. Case Study: Solving a Problem for a Client The company's co-founder shares the story of how they founded their company by solving a problem for a client. The company started by solving a problem for an e-commerce company, focusing on metrics that the business cared about, such as revenue, conversions, and profit. The product improved the search functionality for the client, leading to a 2% increase in conversions and a significant return on investment. Overcoming Sales Challenges Eli emphasizes how the focus was on building a product that solved a problem which in turn enabled them to rely on the data to speak for itself. They would convince a customer to try their product and demonstrate the value of their product by showcasing the results in the customer's own data. Revenue Growth and Partnerships The company has seen significant growth, with data showing that they are generating an additional $10-20 million in revenue due to their product. The speaker notes that they are working with big companies and that even a small percentage lift in revenue can result in significant gains. The company has also partnered with Bernd Mahrlein, a respected expert in the field, to improve their marketing and sales approach. Unique Sales Process The company's sales process is focused on providing proof to customers within their own data before they pay. They use a unique process that involves installing two lines of JavaScript on a customer's website to collect anonymized clickstream data. This data is then used to identify areas where the customer's product discovery is falling down and where customers are not finding what they are looking for. Actionable Insights 1. Focus on data-driven decision making: Rely on your product's capabilities to speak for themselves, rather than relying solely on sales and marketing efforts. 2. Focus on solving a specific problem: Identify a specific problem that your product solves and tailor your marketing and sales efforts to that specific need. 3. Collaborate with industry experts: Partner with respected experts in your field to improve your marketing and sales approach. 4. Focus on ROI: Emphasize the clear return on investment that your product provides to customers. By following these actionable insights, entrepreneurs can learn from Eli Finkelshteyn's journey and gain valuable insights into building a successful e-commerce solution.

Unleashing Leadership Potential: Insights from Mike Earnest, VP of Worldwide Sales at Wiz As the VP of Worldwide Sales at Wiz, Mike Earnest has achieved unparalleled success, rising from a sales representative to a leadership role in just 4-5 years. His journey is a testament to the power of hard work, dedication, and a profound understanding of what drives sales. In this article, we'll delve into Mike's insights on leadership, sales, and management, exploring the essential principles that have fueled his success. Understanding Customer Pain Points: The Key to Unlocking Success Mike's approach to sales is centered around understanding customer pain points. Rather than focusing on features and functionalities, he emphasizes the importance of identifying and addressing the underlying issues that impact a company's bottom line. This empathetic approach has allowed him to build strong relationships with clients and drive meaningful sales. Building a High-Performing Sales Team: The Earnest Formula Mike's leadership philosophy is built around the concept of "inspect and improve." He emphasizes the importance of setting high standards and continually evaluating and refining processes to achieve excellence. He also believes that leaders must "earn the right" to inspect by aligning their goals with the organization's objectives. The Art of Coaching Conversations: Empowering Team Members Effective coaching conversations are critical to Mike's leadership approach. He encourages leaders to focus on progress, solutions, and improvement rather than criticism or blame. By doing so, leaders can empower team members to take ownership and drive results. The Power of Accountability: Setting and Tracking Goals Mike stresses the importance of setting goals and holding team members accountable for achieving them. By working together to establish clear objectives, leaders can ensure that everyone is aligned and working towards the same goal. People Matter: The Importance of Human Relationships In an era of automation and technology, Mike believes that human relationships remain essential. Leaders should prioritize communication, empathy, and understanding to foster a culture of collaboration and trust. Leadership by Example: Setting a High Standard Mike emphasizes the importance of leadership by example. Effective leaders set a high standard and inspire others to do the same. By modeling the behaviors and values they wish to see in their team members, leaders can cultivate a culture of excellence. The Role of Data: Informing Decisions and Driving Success In a large organization, data and metrics play a crucial role in decision-making. Mike advocates for using data to inform decisions, continually evaluating progress, and making adjustments as needed. A Personal Approach to Leadership Mike believes that leaders should rely on real-time feedback and collaboration to drive success. By fostering open communication and empowering team members, leaders can create an environment that fosters creativity, innovation, and growth. In conclusion, Mike Earnest's leadership philosophy is built upon a foundation of empathy, understanding, and empowerment. By focusing on customer pain points, building a high-performing sales team, and leveraging data to inform decisions, he has achieved remarkable success. As leaders, we can learn valuable lessons from his approach, applying these principles to drive our own leadership journeys.

Developing World-Class Talent: Leadership Lessons from Carlos Delatorre CRO at Harness Carlos is a successful serial entrepreneur who has scaled multiple companies from $100 million to $1 billion in revenue through his focus on developing talent. In this podcast interview, he shares his journey and philosophy around nurturing grit, commitment and embracing mistakes.

Carlos' Talent Development Philosophy Carlos reflects on nurturing talent over decades by spotlighting strengths and developing people beyond their current roles. He discusses specific examples like Jessica Roman and Matt McClernand who he challenged outside of their experience, furthering their leadership abilities. Carlos emphasizes the importance of grit, commitment to excellence and learning from failures.

Evaluating Growth Opportunities Carlos looks for "angry markets" with differentiated products and scalable, aligned teams when evaluating opportunities. He chose Harness due to the massive potential in automating developer workflows and its product-led growth model.

Prioritizing Inclusive Cultures Carlos evolved to prioritize developing talent and building inclusive cultures. He organizes teams like internal startups to drive rapid innovation.

Insights on Scaling to $1B Revenue Carlos shares that scaling 10x requires optimizing processes through data-driven priorities and leveraging strategic channels like hyperscalers to accelerate growth.

In closing, Carlos' enduring passion and infectious energy for developing world-class teams shine through. His lessons offer a blueprint for leadership and sustained success.

Proven Career Journey in International Business

The podcast episode profiles Josh Reiner, current VP of EMEA at SaaS company Wiz. He discusses his career path, having started at BMC where he was part of a reverse takeover by BladeLogic. Josh then transitioned to roles at AppDynamics and Zscaler, learning valuable lessons about collaboration under executives like Dally Rajic.

Establishing Clear Goals and Optimizing Processes

As the leader of Zscaler's UK team, Josh emphasized the importance of having a shared vision. Their goal was to gain 3 million users on the platform. To work as one global organization, he optimized handoffs between teams through open communication and incremental weekly improvements. By publishing regular updates on progress, the entire company remained aligned.

Driving Accountability and Continual Learning

Josh stresses that frequent coaching sessions and publishing performance metrics kept employees accountable to goals. This also supported continual self-improvement. He looks for candidates willing to learn when hiring and prioritizes diversity to foster new perspectives in teams.

In Summary

Through empathetic leadership, Josh achieved significant growth while unifying remote functions. His insights offer a blueprint for maximizing collaboration across borders and building high-performing global organizations.

Sam Costello shares his career journey and insights on reinventing oneself to achieve success in sales and leadership roles spanning banking, top tech companies, and startups. Influenced by his father and grandfather's sales backgrounds, Sam earned a finance degree but ensured his first job involved sales. Early days working for his brother's landscaping business shaped Sam's customer-first mindset. This focus on customer success became central to his approach. A chance encounter opened Sam's eyes to tech sales. He pivoted to CA Technologies and learned enterprise software sales. Sam credits CA with providing his sales foundation. Major successes followed at Oracle, including a $30 million deal. But it was a conversation with that client's CIO that sparked Sam's interest in startups. He joined Perfecto Mobile and embraced mentorship from sales gurus Keith Butler and Rob Watson. Their MEDDIC mindset approach to sales transformed Sam's perspective to always focus on customer success. Sam stresses the importance of seeking feedback and remaining coachable to drive continual growth. Even today, he focuses on enabling his team. After Perfecto, Sam saw joining Harness and its mission as his next opportunity to make an impact. Though Sam remains dedicated to driving Harness's success, his broader purpose is helping people through work and philanthropy. He may start a foundation someday. For now, building something great at Harness motivates him. Key Takeaways: - Start with the customer's needs to drive success - Pivoting into new opportunities can unlock potential - Embrace mentorship from sales experts to evolve - Remain coachable and seek feedback to grow - Find purpose beyond your company's mission - Take risks to reinvent yourself throughout your career Sam's story provides inspiration for achieving success by putting customers first, leveraging mentorship, and continually reinventing your career. His insights apply to sales and beyond. It's a must watch!

The conversation between Ollie, Simon, and Rick covers the evolving landscape of sales enablement and its crucial role in driving revenue growth. Rick emphasizes the need for sales teams to adapt to changes in technology and buyer behaviour, leveraging data and insights effectively to succeed in a competitive market. He discusses the productive capacity model, highlighting key components such as hiring, onboarding, pipeline generation, conversion, and customer expansion. Rick also shares insights into Rev-Logic's approach to providing revenue enablement as a service, leveraging technology and industry expertise to drive sales effectiveness. Throughout the conversation, there's an emphasis on the importance of continuous learning and collaboration within the sales community to stay ahead in a rapidly changing environment. The discussion concludes with reflections on the impact of enablement in driving predictable and repeatable success in sales and the value of learning from industry experts and peers through platforms like podcasts. Overall, the conversation provides valuable insights into the critical role of enablement in driving sales success and supporting continuous learning and adaptation within sales organizations.

Key Takeaways from the Entire Podcast:

1. **Introduction and Background**: Rick Kickert, co-founder of Rev-Logic, brings extensive experience in revenue enablement, having worked with influential leaders such as Dali Rajic. Simon and Ollie, introduce Rick, highlighting his energy and promise for an insightful discussion.

2. **Enablement Dynamics**: Enablement is defined as aligning with business goals and integrating them into the company's DNA. Rick's journey from a buyer to an enablement expert was driven by the opportunity to expand his skill set and professional network.

3. **Sales Evolution**: The focus should shift towards buyer enablement, adapting to changing buying behaviors, leveraging technology, and emphasizing product-led growth to provide unique and context-rich communication.

4. **Enablement's Role**: Establishing robust enablement programs, even in early-stage organizations, is crucial for scalability and long-term success. Continuous evaluation and adaptation are necessary to maintain productivity and reduce attrition.

5. **The Formula for Success**: Rick emphasizes making the go-to-market team as productive as possible to achieve revenue goals. The productive capacity model includes hiring, onboarding, pipeline generation, conversion, and customer expansion or consumption.

6. **Rev-Logic's Approach**: Rev-Logic aims to provide revenue enablement as a service, leveraging experienced operators in the field to help companies achieve their revenue goals. Continuous learning and collaboration within the sales community are emphasized for shared knowledge and insights.

Overall, the podcast provides valuable insights into the critical role of enablement in driving predictable and repeatable success in sales, emphasizing the importance of continuous learning and collaboration within the sales community.

In the dynamic landscape of leadership, individuals like Alex Varel, CRO at Multiverse, stand as beacons of innovation and purpose-driven growth. In a recent podcast hosted by Simon Kouttis and Ollie Kuehne, Alex shared profound insights garnered from his extensive career journey, highlighting pivotal moments, the significance of recruiting suitable individuals, and the art of maintaining a pulse on operations, especially in his role as a Chief Revenue Officer (CRO). Evolution of Leadership Playbook Alex's journey unfolds against the backdrop of a rapidly evolving leadership playbook. With notable stints as GVP at Zscaler and mentorship under Carlos Delatorre at MongoDB, Alex embodies the ethos of progressive leadership, driven by a blend of resilience, adaptability, and a relentless pursuit of excellence. Navigating Remote Work Realities The discussion delved into the transformative impact of COVID-19 on work dynamics, underscoring the need for leadership to provide support amidst challenging times. The transition to remote work has necessitated a re-evaluation of traditional approaches, emphasizing trust, autonomy, and the ability to maintain productivity amidst distractions. Old Guard vs. New Guard Leadership Exploring the dichotomy between traditional and modern leadership methodologies, Alex emphasized enduring principles of hard work and adaptability. However, he also underscored the importance of purpose-driven leadership, aligning personal objectives with broader societal contributions. Recruitment as a Game-Changer A pivotal moment in Alex's journey came with a realization of the criticality of recruiting and identifying the right talent. His interview approach focuses on establishing connections and delving into candidates' formative years to understand their motivations—a philosophy anchored in prioritizing intangibles like drive and coachability over experience. Multiverse's Path to Success At Multiverse, Alex champions a culture of excellence and inclusivity, driven by a shared commitment to achieving significant commercial outcomes while making a positive impact on the world. With audacious growth plans and a focus on talent recruitment and nurturing, Multiverse stands poised to redefine workforce transformation. Conclusion: Redefining Leadership Excellence In conclusion, Alex Varel's journey epitomizes the evolution of leadership in an ever-changing world. With a focus on purpose-driven growth, talent recruitment, and a relentless pursuit of excellence, Alex and Multiverse are poised to leave an indelible mark on the world of leadership and workforce transformation.

Join us in this engaging podcast featuring Spencer Tuttle, Chief Revenue Officer (CRO) of Redis, as he shares his remarkable career journey and imparts invaluable insights into the art of building and scaling organizations. Spencer takes us on a journey through his career, starting with his early days at BMC and later advancing into leadership roles at AppDynamics. Key takeaways from this segment include Spencer's emphasis on mastering each role he undertook. He underscores the importance of learning from exceptional leaders and peers at every career stage, amalgamating their wisdom to forge his unique approach. Spencer's transition to AppDynamics is explored, wherein he unveils his attraction to the company, driven by its exceptional team and the boundless potential of its technology. The evolution of the sales playbook, especially within the context of subscription software, is also a focal point of discussion. The episode delves into Spencer's perspective on pressure, drawing from his experiences at BMC. He articulates how embracing pressure can be a privilege and offers sage advice on taking personal accountability and delivering results. Spencer's journey into first-line leadership is unveiled, where he lays out the critical importance of transparency, team-building, and nurturing a culture that fosters growth and enablement. Alignment between organizational culture and individual expectations is another crucial theme, offering profound insights for both budding and seasoned professionals. Join us for this enlightening exploration of Spencer Tuttle's remarkable career journey and the profound wisdom he has gathered along the way. This podcast series offers a wealth of knowledge on mastering roles, transitioning to leadership, and navigating the dynamic world of business, all delivered by a seasoned expert with a wealth of experience. Don't miss this opportunity to gain valuable insights into building and growing successful organizations

In this episode of "RAW STORIES LIVE," we sit down with Michelle Bove, AVP East at Wiz, to discuss her incredible journey in software sales.

Michelle shares how she turned rejection into motivation, built relationships that transformed her career, and mastered the balance between the art and science of selling. Discover her innovative strategies for breaking into accounts, winning deals, and connecting with clients on a personal level. Michelle’s passion for her craft is a masterclass in grit, creativity, and perseverance.

🏹 Key Topics Covered:

00:00 Intro

01:06 Starting with a Challenging Patch

03:29 Turning Rejection Into Motivation

07:18 Mastering the Art and Science of Sales

11:03 Building Relationships That Transform Careers

15:39 Grit, Determination, and Going the Extra Mile

🔑 Biggest Lessons from This Episode:

1. Rejection Fuels Growth: Embrace setbacks as opportunities to learn and grow. Every rejection gets you closer to success.

2. Art + Science of Selling: A strong sales process is essential, but personal connection and creativity are what truly win deals.

3. Build Relationships Beyond Business: Treat clients like friends; understand their goals, motivations, and challenges to create lasting partnerships.

4. Go the Extra Mile: Stand out by doing what others won’t—whether it’s delivering sandwiches, baking cookies, or finding innovative ways to connect.

🙌 Thanks for listening! This episode was hosted by Simon Kouttis and Ollie Kuehne, founders of Hunters & Unicorns, and post-produced by the team at videoforce.pro

If you enjoyed this episode, please drop a like/share and subscribe to our channel!

🔗 Episode's Links:

Michelle Bove on LinkedIn: https://www.linkedin.com/in/michelle-bove-8b79a224/

Wiz website: http://wiz.io 🦄

Connect with Hunters & Unicorns:

Website: http://huntersandunicorns.com

Twitter: http://twitter.com/HuntersUn1corns

Instagram: http://instagram.com/huntersandunicorns

Blog: http://huntersandunicorns.com/blog

💬 Notable Quotes: "People ultimately buy from people." "A strong sales process is the foundation, but art is everything." "Go meet your clients, get to know them personally and professionally."

#rawstorieslive #softwaresales #huntersandunicorns

In this Special Edition episode from Hunters and Unicorns, we're treated to an engaging chat with Casey Ellis (Founder) and Dave Gerry (CEO) from the innovative cybersecurity company Bugcrowd. Casey, the pioneering brain behind Bugcrowd, takes us from his days of cracking codes to building a platform that empowers the good-guy hackers. Dave brings his rich tapestry of cybersecurity experiences to the table, painting a picture of how his past roles carved the path to his CEO position.

The duo dive into the story of how Bugcrowd transitioned from its founder-focused roots to a broader leadership horizon, unpacking the wins and hurdles of growing a company. Their camaraderie is a testament to how trust, respect, and diverse strengths can forge a strong leadership bond.

They also peel back the curtain on the art of cybersecurity sales, shedding light on the intricate dance of pitching to top security chiefs and the journey from the sales floor to the corner office. Both Casey and Dave are champions for cultivating a team spirit and a culture where everyone pulls together.

Looking ahead, Bugcrowd's blueprint is all about upscaling the business, pushing the growth pedal to the metal, and branching out into untapped territories—all while honing their message to showcase their full suite of cyber-defenses beyond just bug bounties. It's clear that for Bugcrowd, the future's not just bright; it's groundbreaking.

Welcome to Hunters and Unicorns; The Founders Edition. Today we welcome Pavel Dolezal, CEO and co-founder of Keboola. Our anticipation is high to learn more about the remarkable initiatives they are pursuing. Pavel's story is quite unique; although many companies typically originate from the West Coast or places like Tel Aviv, Kaboola's roots trace back to Eastern Europe. Join us as we delve into the beginnings and shed light on the evolving market dynamics, highlighting the emergence of companies like Keboola from that particular region.

Key Takeaways:

1. Pavel recounts his entrepreneurial journey, highlighting three ventures, including internet portals in the late nineties. He emphasizes the need for venturing beyond local borders and seeking co-founders with aligned moral and ethical values for a long-term commitment, emphasizing the importance of building a client-focused company.

2. The co-founder selection process involved identifying co-founders with a shared vision and technical capabilities. The motivation for founding Keboola stemmed from a desire to simplify data usage for businesses by integrating and orchestrating tools in a modern data stack.

3. Pavel emphasizes the need for hands-on understanding through customer interactions and initial implementations, debunking the idea of a sophisticated framework for startups. The two approaches to startup initiation are outlined, either addressing a specific problem within a familiar vertical or identifying a broader market need.

4. Initial efforts focused on reaching out, organizing events, and engaging with potential customers. Key customer, Tomas Chopra, provided crucial insights and challenged them to simplify complex processes for end-users.

5. They recognized a niche in retail, combining physical and virtual elements, and further explored industries like fast-food operations and banking. The validation process involved focusing on customers with large CRM and logistics systems.

6. They tested and refined their hypotheses, targeting different market segments and industries to understand market positioning. Bootstrapping helped in building a strong culture and a committed team, allowing them to adapt and scale when the time was right.

7. The COVID-19 pandemic accelerated the digital transformation, aligning with their market positioning. They emphasized the importance of understanding when to sell a finished product versus involving customers in the product development journey.

8. Hands-on involvement from the leadership is seen as crucial for rapid adaptation in a rapidly changing environment.

9. Different methodologies like Agile, Six Sigma, and Lean are selectively applied based on the development stage and requirements.

10. Olli Krebs, Keboola’s advisor, helped them refine their deal lifecycle and introduced a structured approach to evaluating deals, improving efficiency. They realized the importance of understanding who excels in what aspect and how to effectively utilize individual strengths within the team.

🎙️ Insights from Olli Krebs: Navigating 30 Years in Sales 🌟

In our latest Playbook Universe episode, we had the privilege of speaking with Olli Krebs, a sales veteran with three decades of experience. During this time, he achieved notable milestones including 15 President's Club recognitions, involvement in five acquisitions, participation in one IPO, and membership in two Chairman's Strategic Advisory Council (SAC) circles. Notably, Olli was an integral part of the initial Blade Logic crew and was among the earliest hires in the European market.

Here are some key takeaways from this enlightening conversation:

1️. European Expansion: European software and SaaS companies are making waves in the US market, challenging Silicon Valley's dominance. Innovation hubs are emerging across Europe, fostering tech growth.

2. Value of European Investors: European investors offer guidance and experience, beyond capital, to startups.

3. Cultural Adaptability: Sales strategies vary due to cultural differences, emphasizing adaptability and understanding local markets.

4. Sales Training: Sales training should emphasize mastering the craft and understanding the company's ethos.

5. Managerial Transition: Transitioning from an individual contributor to a manager requires a delicate balance of relationships and authority. It's complex, requiring guidance and coaching to lead effectively.

6. Understanding 'Why': Emphasize understanding the 'why' behind methodologies, focusing on collaboration and individuality.

7. Sales Fundamentals: People buy from people; honesty and integrity are paramount in sales. Align with customer needs, provide solutions, and build strong relationships.

8. Key Traits: Confidence and adaptability are vital for sales professionals, especially in dynamic markets like cryptocurrency.

Olli's wisdom underscores, that sales, at its core, is about understanding customer needs, offering solutions, and building lasting connections. It's a journey of evolution, from traditional relationship-focused sales to a consultative approach, especially for enterprise solutions. Success lies in embracing change, upholding ethics, and embodying confidence. Thank you, Olli, for these invaluable insights! 🚀 #SalesLeadership #BusinessInsights #HuntersAndUnicorns

The Hunters and Unicorns session with Anant Bhardwaj, Founder and CEO of Instabase unveiled an extraordinary journey, starting from humble beginnings to becoming the visionary founder of a groundbreaking AI company, Instabase.

The emphasis on developing applications around real-world use cases struck a chord, highlighting the need to identify broader relevance beyond a specific scenario for achieving impactful market fit.

Key Takeaways;

1. Early Life and Education: Grew up in a rural part of India called Nalanda, Bihar, without modern amenities. Initially struggled adjusting to a city environment due to a shift in language and educational medium to English.

2. Career Aspirations: Initially wanted to join the Army like family members but was rejected due to colour blindness. Had an interest in literature, poetry, and writing but was discouraged from pursuing it as a career.

3. Academic Journey: Accidentally got into computer science during college in India and discovered a passion for programming. Moved to the US for a master's at Stanford but felt pressure to start a company during this time. Pursued research projects at MIT, one of which was Data Hub, exploring abstracting complex data for diverse applications. Faced challenges with visa status and legal issues but was supported by MIT during this period.

4. Formation of Databricks: Founded Databricks without a clear commercial application but had an academic focus initially. Initially targeted academia, providing free products to professors and students at various universities.

5. Discovery of Commercial Use: Identified a commercial use case with companies like Zenefits and Lending Club needing data extraction from diverse sources like PDFs and images.

6. Product Development and Market Fit: Iterated the product based on market needs and feedback, eventually finding a product-market fit in data extraction and analysis for various industries. Emphasized a fearless and experimental approach to adapt to new opportunities and discover viable product uses.

7. Key Advice from Martin Casado: "Use cases precede the product; product precedes the platform; platform precedes the ecosystem." Don't build a product without understanding the use case it solves. Don't build a platform without a real product. A platform allows value creation by someone other than the creator.

8. Discovery of Product-Market Fit: Understand the key drivers and drags for customers; drivers are critical to why they buy. Find the one or two core drivers that make customers want to buy your product. Prioritize features that cater to these key drivers and address critical pain points.

9. Approach to Product Development: Engage in parallel experimentation to find both the use cases and the right product. Engage early customers to help validate and define the product, ensuring it addresses their needs. Focus on problems applicable across a wide range of industries to have a broad market impact.

10. Building a Platform: Allow customers to create value by building their own apps on your platform. Separate the product from custom services and prioritize building a scalable product. Be open to iterating and adjusting the product based on customer feedback and use cases.

11. Ecosystem Building: Move towards creating an ecosystem by enabling third-party developers to build on the platform. Aim for apps built by one entity to be usable and valuable for another, promoting a broader ecosystem.

12. Early Growth and Funding: Achieved significant growth from $250k to $5 million in a year, gaining investor interest. Raised funding at a $1 billion valuation in 2019 due to perceived strong product-market fit.

13. Challenges in Scaling Sales: Initially, sales were handled by the founder, but transitioning to a sales team required careful planning. Incorrect hiring and lack of understanding of sales dynamics led to a wasted year in scaling sales.

14. Building an Effective Sales Team: Hiring salespeople requires careful consideration of ramp-up times, quotas, and net new revenue targets. Defined sales process stages: first meeting, technical deep dive, proof of value, success criteria, business value, commercial and pricing, legal.

15. Sales Process and Experimentation: Focused on identifying and repeating successful use cases to drive sales effectively. Employed a small growth team for experimentation and exploration of new use cases and verticals. Launched a self-serve product (iHub) to understand the market, not focusing on specific deal sizes initially.

16. Sales Velocity and Incentives: Emphasized velocity of feedback and signal collection over deal size to learn from a larger customer base. Experimenting with sales team incentives to encourage high-velocity growth and learning from a diverse customer set.

Episode 3 of 'The Founders Edition' is not to be missed!

Welcome to Episode 2 of Hunters and Unicorns: The Founders Edition.

Navigating the Fierce Terrain of Competitive Markets. Join us as we dive deep into the world of disrupting highly competitive markets with Jeremy Burton, the dynamic CEO of Observe Inc., a pioneering startup backed by Sutter Hill Ventures that's reshaping the Observability landscape. Jeremy joined at the inception of Observe Inc., under the mentorship of industry luminary Mike Speiser.

Observe Inc. embarks on a formidable mission: challenging established giants in the SaaS arena.

In this episode, we explore:

🚀 Strategies for Disrupting Established Markets

🛠️ Prioritizing Product Development for Mass Appeal

🌟 Winning Customers Before Your Product is Fully Cooked

🤝 The Interplay Between Sales and Marketing, plus Making Your First Marketing Hire

Jeremy Burton, a celebrated executive once hailed by Forbes as one of the world's leading CMOs, brings a wealth of experience. His illustrious career includes roles such as "Entrepreneur In Residence" at Sutter Hill Ventures, CMO at Dell Technologies, President at EMC, President + CEO at Serena Software, and Group President at Symantec. Jeremy also lends his expertise as a board member at Snowflake and serves on the Advisory Board for the McLaren Group.

Get ready to unravel the technology-value conundrum and discover how a seasoned campaigner successfully transitions to embrace the founder's grind. Jeremy answers these burning questions and more in this exhilarating episode, brought to you by Hunters and Unicorns as part of The Founders Edition. Don't miss out!

Welcome to Hunters and Unicorns: The Founders Edition.

Today we welcome Jyoti Bansal!

Key takeaways from this episode are:

- How AppDynamics became the industry blueprint for sales execution best practice.

- The relationship between Product Market Fit and Sales Motion.

- Appointing the right advisors at the right times is imperative for scalability.

- Understanding the evolution of the sales process as you approach $10m in sales.

Jyoti Bansal is a multi-unicorn founder, currently the founder and CEO of two high-growth technology companies: Harness and Traceable AI. In addition to running Harness and Traceable, Jyoti is highly involved in developing the next generation of technology companies through mentorship and investment.

In 2017 he launched BIG Labs and in 2018 co-founded VC firm Unusual Ventures with John Vrionis. The firm currently has more than $1 billion under management. Jyoti shares his incredible journey with us. His passion for the highest calibre of sales execution is profound and he reflects on the lessons he’s learned from his own advisors – industry titans; Dev Ittycheria, John McMahon, Dali Rajic, Jeremy Duggan and Joe Sexton.

Jyoti candidly opens up about his own awakening regarding giving sales the same parity as product strength. He also delves into why slowing down in order to forecast correctly is crucial to onward success and cadence. In this episode, Jyoti discusses:

- How the Business Value Assessment was a game changer for AppDynamics

- How to stimulate customer affinity - The importance and limitations of founder lead sales

- Why Business Value Realisation is the true metric for sustained success

- When to adopt a top-down sales approach vs down-top, vs the “sandwich” strategy

This podcast is full to the brim of insight, honesty and undeniable tenacity. How do you identify a good seller? When’s the right time to appoint a CRO? Is the rolodex enough anymore for a salesperson?

Jyoti answers these questions and many many more in the first edition of The Founders Edition, bought to you by Hunters and Unicorns. Don’t miss it!!

Welcome to Hunters and Unicorns: The Playbook Universe. Today we welcome Dan Miller! Key takeaways from this episode are: • What it took to close a deal worth just short of $100m • Why he never missed his number • Why allies and mentors in GTM community are essential Dan Miller is a GTM Advisor at Loft Lab sand Observable, focusing on revenue strategies. In this Hunters and Unicorns podcast, Dan reflects on his career-defining moments at prestigious companies such as Splunk, Nimble Storage, Sumo Logic and SignalFX. He shares his experience when transitioning from an IC to a Leadership role and the challenges he faced. Dan is a force of nature within the playbook space. His list of achievements is extensive and includes; • Exceeding 100% every year • Closed the larges deal in Splunk’s history • Exposed to the playbooks of both John McMahon and Mark Cranny We loved understanding more from Dan about identifying early-stage companies and the right strategies needed for implementation. How can champions really be identified consistently? What are the real impactful metrics when it comes to sales? Dan shares with us his insight pertaining to sales as a science as opposed to an art. He also shares the inspirational story of Mark Cranney and his journey including competing with the Bladelogic team at Opsware and driving a $1.6 billion sale to HP. Dan gives us real insight to the SignalFX story! This episode is not to be missed!

Welcome to Hunters and Unicorns: The Playbook Universe.   

We’re here to showcase leaders within the Playbook Community and explore their formulas for success.  

We aim to uncover:  

• Why the ICE formula is imperative. 

• The criticality of the Economic Buyer. 
• How to elevate your Execution whether that be selling consumer side or enterprise software. 

Today we are joined by Chris Mahoney, SVP for the Worldwide Sales Team at LaunchDarkly.  

In this Hunters and Unicorns podcast, Chris shares his professional journey with us including examples of his application of the Playbook. 

He also discusses how he’s building the global sales team at LaunchDarkly with rapid scale. You don’t want to miss this exciting episode with one the industry’s titans! 

Chris has consistently operated within the elite playbook space, with experiences at prestigious companies including ServiceNow, BMC Software and Phase 1.  

Amongst his plethora of achievements, he was the most successful Solution Sales leader at ServiceNow, he lead the first product line from under $50M to more than $1B, scaled teams from less than 10 to over 650 and helped grow the market capital from £12B to a  staggering $125B.  

Whilst at BMC, Chris built the number one performing sales team globally and at Phase 1, he went through 27 mergers and acquisitions in consumer software.  

Prior to enterprise software, Chris spent 10 years in consumer software working in operations and sales.  

Under strong leadership and immersing himself in absorbing as much knowledge as possible, Chris navigated the enterprise software space with cadence and agility.  

He thrived in learning not just the solutions but also the processes. Chris discusses with us the role of the Beginner’s Mindset and how maintaining a strong degree of curiosity throughout your career will directly contribute to success.  

Chris also discusses times in his career where the focus was not on performance and numbers, but in fact on character and drive.  

Hunters and Unicorns loved hearing about Chris’ formidable career, accented with pivotal conversations with the likes of A-players such as Tom Schmidt, John Donahoe, Frank Slootman, Andy Byron, Keith Butler and Bill McDermott. 

Make sure you tune in! 

Welcome to Hunters and Unicorns: The Playbook Universe. We’re here to showcase leaders within the Playbook Community and explore their formulas for success.

We aim to uncover:

• Strategic Pipeline Principles

• Lessons derived from the Customer Engagement Model

• The role of Culture. How does an environment which nurtures learning directly facilitate tangible success?

Today we are joined by Seth Olsen, Country Manager for the Northern European region for MicroStrategy. His role includes leading GTM teams for six countries with focussed disciplines including sales, marketing, partner and business development. Seth champions the MEDDPICC playbook and also focuses on PG and net-new focus.

In this Hunters and Unicorns podcast, Seth reflects on his pinnacle moments at high calibre playbook-centric companies such as MicroStrategy, Snowflake and Birst. Don’t miss it! Seth is a renowned and proven leader, with successes as both an individual contributor and as a senior leader.

When discussing his journey as an Account Executive, Seth shares with us his average attainment of over 200%, including his best year which saw him achieve over 470% of his target. Seth also touches upon closing large seven-figure deals - The largest in excess of $4M!

As a Senior Leader, Seth discusses how he rebuilt an underperforming region - over just three quarters, he transformed the results from 30% of the quarterly achievement to 210%. The period of transition between being a SDR for EMEA to being a Leader for the EMEA and APAC regions was a space for exponential learning and growth for Seth. He shares his lessons regarding people strategy, business tactics, quotas and targets whilst also making an impact on peoples’ careers.

Seth also discusses his quest for operating in an environment where he can continuously learn more. Amidst numerous seven-figure deals, it was his thirst for knowledge that kept propelling forward his phenomenal career. In this insightful episode, Seth discusses what the future looks like for him at MicroStrategy. From a product perspective, with new products released moments ago to more coming out imminently, to their evolved GTM global strategy, Seth discusses the sophisticated style MicroStrategy will continue to add huge value to their clients moving forward.

Welcome to Hunters and Unicorns: The Playbook Universe.

We’re here to showcase leaders within the Playbook Community and explore their formulas for success.

We aim to uncover:

· How to apply an enterprise playbook motion to product lead and viral lead growth strategies

· Working with second time founders

· How science and nurture can generate world class high performing sales teams

Today we are joined by Jason Eubanks, CRO of Harness.

In this episode, we explore Jason’s astronomical career trajectory, from a first line leader to a CRO in just ten years. We also get invaluable insight into Harness’ formula for success. Since it was founded six years ago, Harness has seen phenomenal valuation growth of over 1000%.

His first exposure to the Playbook goes back to BMC, where under the leadership of John McMahon and his formidable leaders, he experienced profound impact on every aspect of his career. Jason shares how he was able to apply his learning within Meraki which went onto be acquired by Cisco. He shares the importance of adaptability to the go-to-market rhythm he inherited and company culture.

Jason talks about the alignment of the sales leadership and the business executives, the collaboration to work with founders with established go-to-market operating rhythms, and how an investment in sales enables scale at pace.

Jason places huge significance on iterating feedback along the way with his teams and why the early alignment of big goals is crucial to a harmonious and successful working dynamic. From a conversation about trust with John McMahon early on in his career to his current working relationship with Jyoti – CEO and Founder of Harness, Jason shares with us the conversations which accented his professional journey.

In this episode of 'RAW STORIES LIVE' we sit down with David Habibian, VP of Channel and Alliances at Rubrik. David shares the story of his greatest career challenge—facing a seemingly insurmountable quota—and how his focus on temperament and ownership became the foundation for his leadership success. From massive wins to lessons learned through failure, David reveals the single most important trait for thriving in leadership, even in the midst of crisis and chaos. 🏹 Key Topics Covered: 00:00 Intro 00:43 Overcoming Career Failure 02:16 The Most Important Trait in Leadership 06:54 Learning from Career Setbacks 10:35 Mobilizing Teams Around Common Goals 13:28 Staying Calm in Chaos 14:11 Lessons from “Ride of a Lifetime” ⚡️ Main Lessons: 1. Temperament Is Key in Leadership: Remaining calm, focused, and composed during times of chaos and crisis is a vital trait for effective leadership. It earns trust and inspires teams to follow your lead, even in difficult situations. 2. Ownership Drives Success: Taking full responsibility for outcomes—whether they’re wins or failures—demonstrates accountability and earns respect. Ownership creates a foundation for rallying teams around common goals. 3. Failure Is a Stepping Stone: Career setbacks can lead to significant growth. David’s biggest failure became the moment his leadership potential was recognized, proving that resilience and reflection turn obstacles into opportunities. 4. Mobilizing Teams Around a Shared Vision: Leadership isn’t about individual effort but aligning resources and inspiring collaboration across teams to achieve ambitious objectives. 🙌 Thanks for listening! This episode was hosted by Simon Kouttis and Ollie Kuehne, founders of Hunters & Unicorns, and post-produced by the team at videoforce.pro If you enjoyed this episode, please drop a like/share and subscribe to our channel! 🔗 Episode's Links: David Habibian on LinkedIn: http://linkedin.com/in/example Rubrik website: http://rubrik.com 🦄 Connect with Hunters & Unicorns: Website: http://huntersandunicorns.com Twitter: http://twitter.com/HuntersUn1corns Instagram: http://instagram.com/huntersandunicorns Blog: http://huntersandunicorns.com/blog 💬 Notable Quotes: "Leadership isn’t about the wins; it’s about who follows you in chaos." "Poise and ownership are the foundation of great leadership." "Stay calm, stay focused, and trust the process."

Welcome to Hunters and Unicorns: The Playbook Universe. We’re here to showcase leaders within the Playbook Community and explore their formulas for success. We aim to uncover: · The Importance of value selling within the sales motion · How to focus more on real growth · The skills required to excel in the sales space Today we are joined by Pete Agresta, CRO at Nasuni. Pete is responsible for growing and scaling the revenue-generating organization for Nasuni including worldwide Sales and Solution Engineering, Channel Sales and Strategic Business Development. His notable achievements include being Vice President of Enterprise Sales, Americas for Pure Storage. Whilst there, Pete led a team that more than doubled the business to over $1B during his 4-year tenure. Prior to that, he was CRO for LookingGlass Cyber, where he helped recapitalize the company, acquired and commercialized a threat intel platform, and grew the business over 50%. In this Hunters and Unicorns episode, Pete shares with us his journey including the earlier stages where he spent a decade with Cisco Systems, which was pivotal in his career. He recalls fondly working closely with John Chambers and on some of the largest deals within the space at the time. As CEO of the company at the time, John’s influence on Pete was hugely significant. Stemming from his inherent curiosity, Pete also shared his chapter whereby he embarked on a career in Wall Street and how he transferred his sales skills into this different domain. Upon his return to the GTM space, Pete thrived at LookingGlass and then transitioned to Pure Storage. Pete shares with us the enterprise and business solutions lessons learned along the way. In this exciting episode, Pete also discusses the fantastic opportunity which presented itself with Nasuni and how his role contributes to the company innovating and disrupting the market.

Welcome to Hunters and Unicorns: The Playbook Universe. We’re here to showcase leaders within the Playbook Community and explore their formulas for success.

We aim to uncover:

· The Evolution of the Playbook

· Leading indicators that are proven in SaaS to create sustained success

· The changing landscape of sales cycles

Today we are joined by Chris Singletary, RVP-East at Coralogix. In this episode, we dive into Chris’ impressive sales career which began after his time with the US military – an experience which has shaped him profoundly. Chris has worked at many industry powerhouses including; Oracle, Opsware, BMC, Cisco, AppDynamics, Lacework and Coralogix. His career trajectory has always been aligned to the Playbook community – join us in listening to his experience and lessons learned! Chris shares with us his perspective on the Playbook Mindset and MEDDIC principles – at a time where buyers and sellers’ needs may have changed, the principles of the Playbook Mindset still ring true today. On the theme of today’s changing landscape, Chris also shares the challenges involved with remote working, the ever-evolving length of sales cycles and how to curate successful sales executions in today’s market for the individual, team and organisation. Chris places huge importance on empathy and making genuine connections within the sales space. He also shares the characteristics of strong leaders. At what point does support and guidance become rigid oversight? How does accountability feed directly into account progression? Chris also discusses the importance of leaders spending time with their reps to nurture progression not revenue. Chris distils the core principles of identifying pain and hunting for champions. As a keen advocate of following the playbook fundamentals, Chris also shares why research is a critical pillar in the sales process. He shares his insight in how to launch a great sales campaign. Understanding what’s changed in this software sales space, as well as what still stands strong, Chris offers views and phenomenal insight into the Playbook universe.

Welcome to Dear Future CRO, bought to you by GrowthQ and Culture Crunch. We’re here to showcase leaders within the tech space and explore their guiding principles for future leaders. Today we are joined by Kelly O. Kay, Co-founder of the Sales Officer practice at Heidrick & Struggles, specialising in sales leadership roles within the tech space. As a thought leader featured in numerous prestigious publications such as Forbes and The Wall Street Journal, we’re thrilled to understand Kelly’s insight on the ever-evolving role of the CRO. He shares how the current economic climate has impacted demand for the CRO as well as which relationships are critical for the successful CRO. Kelly also shares tangible tips for progressing your career – from interview tips, best practice and lessons learned. His insight truly transcends all industry parameters and will help our viewers whether or not they’re on the CRO path.

Welcome to Hunters and Unicorns: The Playbook Universe.  

We’re here to showcase leaders within the Playbook Community and explore their formulas for success. We aim to uncover: 

·         How best to optimise sales within EMEA for scaling companies

·         The role of self-awareness when driving your own career trajectory

·         Why amplifying strong leadership over management is critical to success.

Today we are joined by Philip van der Wilt, Senior Vice President and General Manager, EMEA, Samsara.

In this episode, Philip shares his inspiring professional journey. From a sales role in the Netherlands, to phenomenal success on the international platform.

He shares his insight on how the current economic climate, similar to the financial downturns in the past, will inevitably lead to future opportunities. Philip’s time at Data Domain ignited his passion for implementing European strategy to success. Whilst at CommVault,

Philip further developed his leadership skills, identifying the gulf between a good leader as opposed to a good manager.

Philip’s perspective on seeing challenges as opportunities to develop rather than opposed to isolated problems to solve, is incredibly thought provoking.

Philip discusses his experience at ServiceNow. From understanding the importance of cross-functionality for scaling, to understanding when to expand your product portfolio.

Now at Samsara, he shares with us his vision, mission and purpose.

Throughout the discussion, Philip talks to us about the role of self-awareness throughout the successes and learning points which have peppered his illustrious career. Make sure you tune in!

Welcome to Dear Future CRO, bought to you by GrowthQ and Culture Crunch. We’re here to showcase leaders within the tech space and explore their guiding principles for future leaders. Today we are joined by Carolyn Henry, VP CMO of Americas Regional Marketing at Intel Corporation. We explore Carolyn’s exponential career trajectory within the tech marketing space. Although she began her professional journey with a liberal arts foundation, Carolyn made the decision after working for a VC firm to return to grad school and qualify in Technical Communications. She explains that a career in STEM can begin slightly later but can still demonstrate exponential cadence. Carolyn discusses her time with IBM where she really learnt the importance of marketers working in synergy with the selling partners. She shares her perspective on the role of empathy for marketers aiming to grow these successful partnerships and scale their careers. Now in a senior leadership position at Intel, Carolyn’s gives us invaluable insight into Intel’s formula for success regarding diverse hires and propelling forward underrepresented minorities for leadership. She also discusses her unwavering passion for marketing – specifically reaching new audiences and connecting generations. Carolyn also talks about the ‘Marketing Wheel’ – a spectrum of different disciplines, areas of focus and wide-ranging skill sets which fall under the marketing umbrella. She shares with us her perspective on the huge significance of mentoring, sponsoring and structured job rotations in contributing to positive business culture and individual career growth.

Welcome to Dear Future CRO, bought to you by GrowthQ and Culture Crunch. We’re here to showcase leaders and thought innovators within the tech and sales space and explore their guiding principles for future leaders.

Today we are joined by Dr Molly Maloof, physician, entrepreneur, university lecturer and best-selling author. Working with a plethora of individuals and entities including executives from the VC and tech space, Dr Molly shares with us her insights regarding optimizing high performing individuals and teams via healthy best practices. She addresses the topic of burnout head on – an issue which is very much on the rise amongst sales professionals and executive leaders. From a psychological perspective, Dr Molly addresses the correlation between a safe psychological work environment and strong engagement with tangible results. Does remote working impact our need for human connection? Do we prioritise money over the mission? Dr Molly discusses these key points and shares more insights from her new book “The Spark Factor”.

The team at Hunters and Unicorns is excited to announce their pop-up podcast collaboration bought to you by Culture Crunch and GrowthQ. 

Titled ‘Dear Future CRO’, we talk to dynamic and diverse sales leaders and listen to their advice for tomorrow’s CROs. 

“Forget the R. The revenue comes from your customers and you better focus on them or that revenue and growth will never come. I chose to be Chief Customer Officer. I never wanted a Chief Revenue Officer title because I thought it was the wrong emphasis. So, forget the R, go focus on your customers. Go make them successful. Go ensure that they trust you. Whether you're just starting out in that first quota role, think about those customers. Make sure that they are first and foremost. Customers first, company second, your unit third, you, a distant fourth.” 

Today we are joined by Gerri Elliott, Tech & GTM Senior Advisor for BCG and former Chief Customer and Partner Officer at Cisco, to talk about her incredible career trajectory. We look back on Gerri’s 42 years in the technology industry and how the diverse chapters of her global experience paved the way for life-changing opportunities, shaped her as a leader and led her to her current role.  

Listen to discover how to rethink and revitalize your approach mentorship and sponsorship opportunities to scale your career as a future leader as well as Gerri’s strategies on how to actively increase the level of diversity, inclusivity, and collaboration in your workplace to give your company the edge it needs to thrive in an increasingly competitive environment. 

The team at Hunters and Unicorns is excited to announce their pop-up podcast collaboration bought to you by Culture Crunch and GrowthQ. Titled ‘Dear Future CRO’, we talk to dynamic and diverse sales leaders and listen to their advice for tomorrow’s CROs.

“Dear Future CRO, first, take bold risks on yourself and others. Second, be careful whose toes you step on today, they may be attached to the person you end up having to kiss tomorrow. Third, take each opportunity to learn, not only about the technical stuff but about the individuals and people you're working with because ultimately, we're in this game to be with other people, not to be with products or profit.”

Today we are joined by Elaine Mason, Senior Vice President of Purpose Strategy and Innovation at Cisco, to talk about her incredible career journey and how the chapters of her diverse experience and background in organisational development and change management have led her to her current role powering an inclusive culture at Cisco.

Listen to discover which aspects of Elaine’s journey provided the foundations for her upward career trajectory as well as vital strategies for progression in sales leadership roles as she speaks from her own experience on the benefits of creating a strong culture of sponsorship, mentorship, coaching and peer-to-peer connections within SaaS organizations.

Hunters and Unicorns Productions

Dear Future CRO - A Culture Crunch and GrowthQ collaboration

Join the GrowthQ Community: www.growthq.co

The team at Hunters and Unicorns is excited to announce their pop-up podcast collaboration bought to you by Culture Crunch and GrowthQ. Titled ‘Dear Future CRO’, we talk to dynamic and diverse sales leaders and listen to their advice for tomorrow’s CROs.

“Dream big. Take risks. And most importantly, be authentic to yourself.”

Today we are joined by, Debbie McClure, Vice President of Sales at Americas at Dropbox to discuss her incredible 30-year career trajectory from Sales Executive to Sales Leader.

Listen to this episode to discover Debbie’s experiences and personal journey through the ranks as she enlightens us with strategies for establishing a strong and sustainable career in sales and offers her advice on mentorship, sponsorship, skill translation, and the importance of diversity of perspective in today’s sales environment. Sharing both her triumphs and mistakes with our audience today, Debbie pays forward the mentorship she has received in her own career to support the next generation of revenue leaders.

Welcome to Hunters and Unicorns: The Playbook Universe.

We’re here to showcase leaders within the Playbook Community and explore their formulas for success. We aim to uncover:

· What their non-negotiables were in propelling forward their career

· The importance of dynamic hiring

· The most effective methodologies utilised when scaling successful teams

Today we are joined by Marina Ayton, Regional Director for the Majors UK + Ireland for Zscaler. In this episode, we explore Marina’s formula for success both as an IC and as a leader. The last eight years have seen Marina surpassing 200% of her target consistently year or year and inspiring her teams to all hit the President’s club criteria.

Marina shares the importance of thinking BIG for her own ambitions and to that of her teams, and why challenging the status quo is imperative when driving your own career within the software sales space at any level. Whilst serving as a Regional Manager for AppDynamics during Cisco’s acquisition, Marina shares her professional experience and the importance of adaptability and agility.

Now at Zscaler, she discusses how hiring diverse teams, focussing on tenacity and revisiting the company vision with the team contributes to her success in building world class sales forces. Marina’s ability to articulate the importance of creating the right work environment where teammates feel safe to fail, illustrates why she and her team will keep on succeeding. This podcast uncovers how best to utilise the formidable playbook community network.

In this insightful episode of Hunters & Unicorns, Simon and Ollie sit down with Zahir Abdelouhab, SVP EMEA at Navan, to discuss first-line leadership—the toughest role in software sales. Zahir shares his personal journey, the challenges he faced, and the lessons he learned to thrive as a first-line leader. This is his playbook. 🎓 Key Topics Covered:

• 00:00 Intro
• 01:25 Why First-Line Leadership Is the Hardest Role
• 03:49 Challenges in Transitioning to Leadership
• 06:01 From Super Sales to People-Centric Leadership
• 10:52 Embracing Failure
• 15:32 Developing a Unique Leadership Style
• 20:23 The Key to Building High-Performing Teams
• 25:55 Choosing the Right Company for Career Growth
• 27:45 Navigating Career Milestones and Staying Competitive

🙌 Thanks for listening! This episode was hosted by Simon Kouttis and Ollie Kuehne, founders of Hunters & Unicorns, and edited by our friends at VideoScale.pro. If you enjoyed this episode, please drop a like/share and subscribe to our channel! 🔗 Episode's Links:

• Zahir on LinkedIn:   / example  
• Navan website: http://navan.com

🦄 Connect with Hunters & Unicorns:

• Website: http://huntersandunicorns.com
• Twitter:   / huntersun1corns  
• Instagram:   / huntersandunicorns  
• Blog: http://huntersandunicorns.com/blog

🔔 Notable Quotes:

• "Leadership isn't about results; it's about developing people."
• "Slow down, focus on people, and the results will come naturally."
• "You don’t choose when you're ready—your performance speaks for itself."

The team at Hunters and Unicorns is excited to announce their pop-up podcast collaboration bought to you by Culture Crunch and GrowthQ. 

Titled ‘Dear Future CRO’, we talk to dynamic and diverse sales leaders and listen to their advice for tomorrow’s CROs. 

“Dear future CRO, your job is to create and lead cross-functional teams focused on revenue generation and that is a role that will always be evolving. And because of the rapidity of that evolution, more than any other leader, I would encourage you to invest in yourself and your teams by bolstering transferrable skills, which measurably bolster culture and strengthen financial performance because these skills encourage people to be better performers, hands down and predictably.” 

Today we are joined by Kat Salazar, CEO & Founder at weThink, to talk about her incredible career journey and how her unique life experiences led her to identify a huge problem with traditional approaches to education and inspired her to start weThink, an intelligence software platform built to help people and organizations thrive in team-based environments. 

Listen to discover how transferable skills directly impact the bottom line of every company and learn strategies for identifying the skills that optimize the way people learn and perform in teams. With advice to present and future revenue leaders on how to recognise and engage with soft skills to create better career progression and placement for employees, Kat shares her unique tactics for galvanising office culture, increasing employee performance and propelling sales teams forward. 

Hunters and Unicorns Productions

Dear Future CRO - A Culture Crunch and GrowthQ collaboration

Join the GrowthQ Community: www.growthq.co

The team at Hunters and Unicorns is excited to announce their pop-up podcast collaboration bought to you by Culture Crunch and GrowthQ. Titled ‘Dear Future CRO’, we talk to dynamic and diverse sales leaders and listen to their advice for tomorrow’s CROs.

“Remember that you're a CRO because you were a great sales leader and being a great sales leader is the first priority of the CRO. Don't forget the things about sales leadership that are important - building high performance teams, giving great sales coaching to the sales leaders, and talking to the customers of your organization. You are the top salesperson in the organization with access to every customer and every top salesperson so take advantage and understand what's working in your organization and what's not.”

Today we are joined by Larry Satterfield, retired Sales Leader at Jazz Networks, to talk about his professional career from learning the sales playbook back in the eighties, to becoming the Sales VP for companies like Dell, Tanberg, and Cisco. Leading with the philosophy of “lift as you climb”, Larry has solidified the science behind sales growth and competitiveness and is currently coaching CEOs and CROs across the industry, consistently creating opportunities and sponsors for the next generation of future revenue leaders to shine. Join in to listen to Larry’s expert opinion on how to transition from sales to leadership as well the value of mentorship and sponsorship, and what it can do for your company. Sharing his strategies for increasing diversity and minimising unconscious bias in the hiring process, Larry talks about his personal journey from the bottom to the top and offers valuable advice to young professionals looking to get into leadership positions.

The team at Hunters and Unicorns is excited to announce their pop-up podcast collaboration bought to you by Culture Crunch and GrowthQ. 

Titled ‘Dear Future CRO’, we talk to dynamic and diverse sales leaders and listen to their advice for tomorrow’s CROs. 

“Dear future CRO, think about how you are contributing to building quality teams, investing in talent, investing in people's development, thinking about what it is that you need from your team of people, your leaders, your individual contributors to deliver on the result that you have because when you think about it in that concept, you'll do different things on a daily basis than you would if you're only thinking about your responsibility to deliver.” 

Today we are joined by Paula Hansen, President and Chief Revenue Officer at Alteryx. With over 25 years of experience in SaaS, we discuss Paula’s incredible career trajectory, including her transition from engineering into sales in the early years of her career and how she married her passion for knowledge in the technology space with interpersonal skills to forge a clear path to her current role. 

Listen to this episode to discover Paula’s experiences and personal journey through the ranks as she enlightens us with strategies for establishing a successful career in sales and offers her advice on how to cultivate mutually beneficial mentorship relationships, develop new sponsorship opportunities, remove unconscious bias across interview panels and nurture diversity of perspective in today’s sales environment.  

Sharing tactics and tips on how to scale your leadership career, Paula offers real-life examples from within the walls of world-class organisations to support and accelerate the careers of next generation revenue leaders.  

Welcome to Hunters and Unicorns: The Sales Leaders Playbook.  

We’re here to showcase leaders within People and Culture and explore how the fastest growing tech companies are amplifying performances through increased employee engagement. 

By highlighting and celebrating the executives driving the evolution within the highest growth software companies in the world, we aim to uncover: 

• Why engagement is critical  
• The importance of diversity, equality, and inclusion  
• How to achieve true scale by attracting a diverse workforce of A Players 

Today we are joined by Hash Basu-Choudhuri, General Manager of EMEA at Cribl. In this episode, we discuss Hash’s history in the observability industry, his experiences as first man on the ground opening up EMEA operations at Cribl, and the business plan he executed against to introduce the 18-month-old startup to a brand-new market and territory in 2021.  

“Credibility, integrity, and trustworthiness are three things that I think will always stand you in good stead, whether you're in this business or any other business and I've never compromised on those three. You say what you're going to do and do what you're going to say. That's number one. Number two, it's the team, it's never about one man, it's about working together in unison and then, let’s be honest, it’s about the product.” 

Taking us from the early days of cutting his teeth at Sybase – to joining Splunk in the middle of an economic crisis in 2008 – through to his current adventure at Cribl and the entrepreneurial drive that led him to this role, Hash opens our eyes to the change mindset required to succeed in the fast-paced Observability sector as we discuss the benefits of his deep technical background and the key drivers that push him to accept new challenges and continually reinvent himself in different areas of business.  

With a variety of tools and techniques for propelling an upward career trajectory in the tech space, listen to this podcast to discover the foundations that enabled Hash to accomplish success as well as his strategies for building sustainable, repeatable, and high growth business. 

LIFE WORK ALIGNMENT | Culture Crunch - Corean Canty

Welcome to Culture Crunch.

We’re here to showcase leaders within People and Culture and explore how the fastest growing tech companies are amplifying performances through increased employee engagement. By highlighting and celebrating the executives driving the evolution within the highest growth software companies in the world, we aim to uncover:

Why engagement is critical

The importance of diversity, equality, and inclusion

How to achieve true scale by attracting a diverse workforce of A Players

Today we are joined by Corean Canty, Executive Coach, Workplace Well-being Expert, and Former COO with over 20 years of experience in the Media and Marketing space, to discuss her thoughts on what it takes to create a good company culture in a digital world and find out why we need to place wellbeing at the centre of our organisations to attract and retain top talent, bring out the best in our employees and maximise business outcomes.

“Good company culture is life centred. We hear a lot about people first and human first and I am very much aligned with that but one thing I've recognized over many years is that, whether you're selling a product or a service, all businesses are in service of life, yet the people in the businesses usually end up last on the list.”

Whilst many assume that wellbeing is a "soft" issue and not a management problem to solve, Corean draws our attention to the impact of the pandemic on company culture and how it created a power shift from employer to employee and a new perspective of wellness in the workplace. Thanks to the pandemic, employees are now in the driving seat and employers need to be flexible, listen and talk to their people, and identify how to make their organisation a more appealing place to join and stay.

Citing the U.S. Surgeon General’s new guidance around strengthening workplace well-being, Corean takes a deep dive into why mental health and comprehensive wellbeing strategies need to be a top priority in contemporary workplaces and offers advice to leaders on how to create space for feedback and collaboration with their workforce to drive change, increase retention and positively impact performance.

In relation to her experience of hyper growth industries specifically, Corean highlights the need for business owners to address the “pace and pain gap” and harness the power of pause - the pressure to hit financial numbers may tempt many leaders to focus only on the balance sheet, but Corean believes that the key to peak performance is, paradoxically, a long and restful pause. She encourages leaders in organizations large and small to embrace the cyclical nature of business growth and incorporate time for reflection into their strategy to avoid burnout, diminishing returns and employee attrition.

With a variety of tools and techniques to help you transform your workplace culture, listen to this podcast to discover Corean’s strategies for supporting and facilitating a contemporary workforce, diminishing unconscious bias, and increasing productivity through communication, understanding and flexibility.

Welcome to Culture Crunch.

We’re here to showcase leaders within People and Culture and explore how the fastest growing tech companies are amplifying performances through increased employee engagement. By highlighting and celebrating the executives driving the evolution within the highest growth software companies in the world, we aim to uncover:

- Why engagement is critical

- The importance of diversity, equality, and inclusion

- How to achieve true scale by attracting a diverse workforce of A Players

Today we are joined by Harsha Jalihal, Chief people officer of MongoDB, to discuss her thoughts on what it takes to create a good company culture in a digital world and find out why we need to focus on the human element in this age of technology to increase productivity, reduce attrition and create better business outcomes.

“Every business problem in any company boils down to human behaviours. It's why so many CEOs and C level execs talk about how much time they spend dealing with people issues. Especially here at a MongoDB, we've got all the other raw material - we've got a great product, we've got a great business model, we've got all the things we need to run a successful business - when problems arise, it always boils down to human behaviour and that understanding of human behaviour is what we bring to the table. My goal is to get managers to learn how to do that well so they can then make decisions more independently and not rely on HR to tell them what to do.”

Sharing key leadership lessons with us in this interview, Harsha explains the ongoing cultural challenges being faced by organisations in the tech space due to the repercussions of the Covid-19 pandemic. She describes how the melding of people's personal and professional lives has resulted in the development of a new leadership paradigm and emphasizes that the skills required for a future in tech are actually human skills: e.g. communication, empathy and cognitive thinking. As technology continues to change at an accelerated pace, Harsha believes that the key to good company culture is educating leaders and managers to understand human behaviour and set the tone from the top down. Outlining how high growth environments can have both positive and negative impacts on company culture, Harsha offers advice to forward thinking leaders on how to embrace change whilst preserving core company values.

“A lot of leaders, particularly in companies they have built or seen grow from ground up, tend to want to protect the culture, sometimes at all costs, and that's not necessarily a good thing. For me, it’s not about protecting it, it's about keeping the conversation about culture front and centre in your business strategy conversations.” With a variety of tools and techniques to help you transform your workplace culture, listen to discover Harsha’s future-proofed solutions to increasing revenue and productivity by bringing culture and core values to the centre of your business conversations.

Welcome to Culture Crunch.

We’re here to showcase leaders within People and Culture and explore how the fastest growing tech companies are amplifying performances through increased employee engagement. By highlighting and celebrating the executives driving the evolution within the highest growth software companies in the world, we aim to uncover:

Why engagement is critical

The importance of diversity, equality, and inclusion

How to achieve true scale by attracting a diverse workforce of A Players

Today we are joined by Jenny Kang, talent partner at Battery Ventures, to discuss her thoughts on what it takes to create a good company culture in a dispersed digital world and find out how leaders can move beyond ticking the diversity checkbox and ensure they are achieving their goals of elevating DEI and creating better workplaces.

“I think that most companies that have a true commitment to diversity and inclusion understand that diverse workforces and diversity of thought and experiences lead to more innovation, stronger company culture, higher retention, and better business outcomes. But I think that we still need to hone that message correctly and we still have work to do to engage the market in the right way in terms of how we approach candidates and how we position these values.”

These days, diversity, equity and inclusion (DEI) initiatives are at the forefront of hiring conversations, however, while many businesses are working toward equity and inclusion, minorities continue to face challenges in the tech industry. As someone from a diverse background who has transitioned into tech from a seemingly unrelated industry (before starting her career in executive recruiting, Jenny was a defence attorney), Jenny has first-hand experience of how the unique perspectives and experiences brought to the table by a diverse workforce can generate product innovation, better decision making, and stronger teams.

Offering strategies and tangible steps for business leaders across the tech landscape, Jenny talks us through how to drive real inclusion and diversity by redefining hiring profiles, taking a multithreaded approach to recruitment and being openminded to people from non-traditional backgrounds. Emphasising the need for authentic communication and genuine commitment to core company values, Jenny’s number one tip for leaders across all industries is that in order to infiltrate company culture, demonstrate a genuine commitment to DEI, and introduce new behaviours, change must come from the top-down.

Listen to discover how to demonstrate DEI mindfulness in your hiring process and why promoting these values throughout your organization is the only way forward. Jenny provides vital advice to help you connect and engage with a dispersed workforce as well as a variety of tools and techniques to help you transform your workplace culture and propel business growth.

The information contained herein is based solely on the opinion of Jenny Kang. This material is provided for educational purposes to cover industry or sector trends, and it is not, and may not be relied on in any manner as, legal, tax or investment advice or as an offer to sell or a solicitation of an offer to buy an interest in any fund or investment vehicle managed by Battery Ventures or any other Battery entity.

“I had a pretty good sense of how to build and run teams successfully, but the MongoDB experience helped me see how granular that process can be, how you can recruit, develop, and execute on a day-to-day basis based on the playbook that can really unlock fantastic results. I spent about three years at MongoDB under their leadership and it propels the way I look at running sales organizations and most importantly driving great business outcomes for companies.”  - Marjorie Janiewicz Hunters and Unicorns shares the playbooks from leaders, founders, executives and investors from high growth technology companies.   In this special edition series The 33 CXOs we investigate the greatest success story in the history of software sales. Discover how thirty-three sales execs from one organisation, BladeLogic, became CXOs in the world’s 100 fastest growing technology companies. We uncover the stories and playbooks of the most prolific sales leaders in the industry.  Today we are joined by Marjorie Janiewicz, Chief Revenue Officer at Foursquare. In this interview, we discuss Marjorie’s evolving mission and vision as she leads Foursquare’s global go-to-market strategy as well as her incredible career trajectory working with word-class innovative software companies and how she has risen through the ranks to become the deeply respected enterprise software sales leader that she is today. “The playbook we've been talking about in practice is an enterprise playbook. It is designed to extract bigger business value, to justify premium. So as a CRO deploying the playbook to attack very large accounts in financial services, retail, all the way to sales cycles in government public sector, I think the playbook had given me the foundation to understand the steps in the sales process, how I think about how customers are buying, and how I think about mapping our sales motion to it. The playbook gave me the foundation and empowered me to know that I could do this.” Marjorie learnt and mastered the playbook under the tutelage of Dev Ittycheria and Carlos Delatorre during her time at MongoDB. We discuss the incredible impact that MongoDB had on Marjorie’s career and how the ground breaking methodology and principles of change management gave her the blueprint she needed to channel her appetite for disruption into a successful career leading transformational SaaS initiatives. Offering advice and guidance to current and future leaders, Marjorie discusses the key challenges facing tech businesses today and highlights how the ongoing evolution of the playbook has provided business owners with more visibility and tracking capability than ever before. Providing strategies and guidance on how to lean into the methodology during times of change, Marjorie also puts forwards her views on the topic of inclusion and diversity in the tech space and draws our attention the playbook’s capacity for unlocking the talent pool via training and enablement and accelerating the career paths of diverse individuals. “Sales is a profession, like anything, it's a craft you can master, and I think more than ever, thinking about the economy and the world we live in, it’s just a wonderful place for anyone that has smarts, hunger, and an appetite to excel.” In this vodcast you will discover:  Marjorie’s journey to embracing change - how the playbook provided foundations for Marjorie to become a well-rounded CRO The fundamental mechanics of the playbook and how to adapt the methodology to fit different industries and customer profiles Diversity and inclusion – the playbook’s capacity to unlock the talent pool The effects of the current recession on the software market and what changes we should look out for With over twenty years of international software and SaaS sales experience, Marjorie is a true builder. Her customer first orientation and collaborative approach to scaling has enabled her to bring different organizations together towards one sales motion, deliver value to customers, and drive ongoing improvement. We discuss Marjorie’s journey to embracing change as well as her plans for the future and excitement for the next phase of growth at Foursquare. This wide-ranging discussion is essential listening for those with an interest in sales strategy, as well as anyone with a passion for the technology space.

Welcome to Culture Crunch. We’re here to showcase leaders within People and Culture and explore how the fastest growing tech companies are amplifying performances through increased employee engagement.

By highlighting and celebrating the executives driving the evolution within the highest growth software companies in the world, we aim to uncover:

Why engagement is critical

The importance of diversity, equality, and inclusion

How to achieve true scale by attracting a diverse workforce of A Players

Today we are joined by Go-to-Market Strategy and Operations leader Eugenia Chiang, to discuss her thoughts on what it takes to create a good company culture in a digital world and find out how a work environment centred around diversity, equity and inclusion can inspire teams, improve recruitment and retention of talent, and foster innovation.

“Through acceptance, you can gain awareness so you can drive change in behaviour. Companies with tangible DEI practices are more likely to have higher performing teams and better company results. Furthermore, much of the changing behaviour in society also aligns with tech's ethos in challenging status quo and creating a better future for all of us, and that's another way where tech can also play a role in that societal change as well.”

Providing eye-opening statistics and examples relating to racial and gender discrimination in the workplace, Eugenia draws our attention to the need for cultural evolution in the SaaS sector and offers tangible steps for business leaders to start embracing a DEI growth mindset. With over fifteen years of experience in leading diverse teams and defining organisational vision across high profile, high growth companies in the tech space, Eugenia has witnessed first-hand the challenges associated with protecting and propelling DEI in this ever evolving fast-paced sector.

Whilst the competitiveness and high-performance of this industry naturally lends itself to an acute focus on company culture, Eugenia reminds us that improving DEI is not a one-day task and that in order to create positive cultural changes, we need to address our own deep-rooted biases, outlook and habits before trying to impact societal or systemic issues.

With a variety of tools and techniques to help you transform your workplace culture, listen to this podcast to discover Eugenia’s strategies for creating a sense of community and belonging in your workplace, whilst inspiring your team and peers to achieve their full potential. The work may be challenging at times, but the rewards—both for business and for your employee culture—are well worth the effort.

Hunters and Unicorns shares the playbooks from leaders, founders, executives and investors from high growth technology companies. In this special edition series The 33 CXOs we investigate the greatest success story in the history of software sales.

Discover how thirty-three sales execs from one organisation, BladeLogic, became CXOs in the world’s 100 fastest growing technology companies. We uncover the stories and playbooks of the most prolific sales leaders in the industry. In this episode we sit down with Graham Moreno, Regional Vice President, Central, Southeast, and LatAm at Grafana Labs to take a look back at his incredible career trajectory and discuss how his early indoctrination in the Playbook community at MongoDB shaped and influenced his leadership style today, enabling him to recognise the huge opportunity presented by Grafana Labs and play an incremental role in scaling this company from 30 to 1000 employees in just three and a half years.

“They had almost $5 million in revenue. No salespeople, no customer success people, it was a team of very extraordinarily talented engineers and I just remember sitting at a bar with Raj and saying, " I think there's the opportunity to do something really amazing here." And he was like, "I do too, but I'm not a sales guy." After a couple of months, I joined and it's really been incredible.”

Founded in 2014 by Raj Dutt, Torkel Ödegaard and Anthony Woods, Grafana Labs has not only experienced overwhelming growth in recent years, it has also been recognized for the second year in a row as one of America’s best start-up employers.

We ask Graham to guide us through his experience of scaling the hiring process from the bottom up at Grafana Labs and how he implemented structure in the early stages of development using the foundations of Playbook methodology to create a successful growth strategy based on both repetition and continual evolution.

Offering advice and guidance to current and future leaders, Graham insists that it’s not only the Playbook but the people and culture of Grafana Labs — which fosters transparency, autonomy, and accountability — that has proven to be the cornerstone of the company. No matter how big the organization gets or how fast it scales, leaders are dedicated to prioritising culture above revenue, staying true to company values and building long lasting relationships to improve communication and cultivate trust and respect. “With experience and maturity, I have learned to communicate a lot more effectively because as we've gotten bigger, it is so important that even if you disagree, you're able to do it in a way that is opening up a productive conversation and I don't think I was always awesome at that early on. I've had an opportunity to evolve - if you look at the most effective selling teams at Mongo and Grafana, it's the teams where customer success, engineering, and marketing are all onboard and working together and there's a really good environment in terms of how we're sharing knowledge and what we're able to bring to our customers as a result.”

In this vodcast you will discover:

The framework that enabled Graham to scale the Grafana Labs workforce from 30 to 1000 employees in record time

How to maintain high performance throughout your career by surrounding yourself with astonishing talent and learning to accept feedback

How to scale the hiring process through periods of rapid growth How to protect the culture of an organisation as it scales Graham Moreno understands exactly

How to build a sales force to stand the test of time.

We discuss key challenges and accomplishments from Graham’s journey at Grafana Labs and what he believes to be the core ingredients needed for a company to reach unicorn status. This wide-ranging discussion is essential listening for those with an interest in sales strategy, as well as anyone with a passion for the technology space.

In this engaging conversation, Varun Mohan, CEO and Co Founder of Codeium, shares his journey of building a unicorn AI company in just three and half years.

He discusses the importance of having fun in business, the challenges of navigating the startup landscape, and the critical role of sales strategy and market fit.

Varun emphasizes the future of AI and its impact on software development, as well as Codeium's vision to revolutionize the industry. He also highlights the significance of cultural principles, lean operations, and personal motivation in driving success.

Key Takeaways

• Having fun is essential in business.
• Codeium achieved unicorn status in three years.
• Intellectual honesty is vital for startups.
• A product must solve real pain for customers.
• ROI is crucial for AI products.
• Running lean is important for sustainability.
• It's more valuable to be adaptable than to be right.
• Personal motivation drives success in startups.
• Surrounding yourself with smarter people is key.

Welcome to Culture Crunch. We’re here to showcase leaders within People and Culture and explore how the fastest growing tech companies are amplifying performances through increased employee engagement. By highlighting and celebrating the executives driving the evolution within the highest growth software companies in the world, we aim to uncover:

- Why engagement is critical

- The importance of diversity, equality, and inclusion

- How to achieve true scale by attracting a diverse workforce of A Players

Today we are joined by Chelsea Krakowski, innovator of people at AuditBoard, to discuss her thoughts on what it takes to create a good company culture in a digital world and find out how a work environment centred around communication, feedback and core company values can inspire teams, deliver customer success, and foster innovation.

“We make hundreds of decisions every single day from the way that we choose to bring ourselves to work in the morning, the approach to the work, the communications, and also those really big decisions. It's all of it. I hope that that framing it through that mindset empowers individuals who may not feel like decision makers, to know that they're having a meaningful impact on shaping the culture - if everyone's shaping the culture, it creates an accountability and a responsibility for everyone to be making decisions every day that help move the culture in the direction that we want it to go.”

Throughout her career, Chelsea has helped to scale global organizations and transform them from the inside out by unleashing the potential of their employees. In this podcast, she offers advice to forward-thinking leaders on the importance of developing a human-centred culture that treats employees as valued individuals who are respected, empowered, and trusted. As technology continues to change at an accelerated pace, Chelsea offers a holistic look at creating a desirable workplace culture and highlights the need for innovation and transformation of culture-building strategies in modern tech organisations.

Whilst leaders play a vital role in defining the culture they want for their company; Chelsea explains how workplace culture is the result of everyone's behaviour. She has witnessed first-hand how participation drives a strong sense of ownership and encourages leaders in this space to ask for continuous feedback from their teams, welcome new ideas from employees and embrace failure to create an environment of open communication, inclusivity, and progression. With a variety of tools and techniques to help you transform your workplace culture, listen to discover Chelsea’s future-proofed solutions to grow revenue, engage remote teams, and innovate the people space.

Welcome to Culture Crunch.  

We’re here to showcase leaders within People and Culture and explore how the fastest growing tech companies are amplifying performances through increased employee engagement. 

By highlighting and celebrating the executives driving the evolution within the highest growth software companies in the world, we aim to uncover: 

• Why engagement is critical  
• The importance of diversity, equality, and inclusion  
• How to achieve true scale by attracting a diverse workforce of A Players 

Today we are joined by John Germinario, Senior Director, Head of People at PebblePost, to discuss his thoughts on what it takes to create a good company culture in a digital world and find out how creating a culture that is centred around collaboration and cross-functional interaction can improve the workplace environment and lead to increased performance and retention.  

“The best company cultures are ones where people feel like they can be collaborative at all levels of the organization. At a smaller organization it's a bit easier, but even at a larger organization when an entry-level person can rub elbows with the CFO and people feel like they're heard not only from a professional, but a personal perspective, I think that allows all of us to feel a level of family.” 

Having previously served as Director, Human Resources at The Avon Company, now part of LG H&H Americas, John understands how to support rapid business growth via people programs. Bringing over 10 years of HR experience to our discussion today, he describes the strong relationship between culture and recruitment that comes into play during employee sourcing, selection, and retention and highlights the need for evolution and leadership development in order to overcome key corporate culture challenges facing employers in the tech space. 

John witnesses first-hand how the culture around tech is changing as employee expectations evolve and has seen how a widespread, inclusive mindset and a more flexible approach to leadership can start by simply listening to employees, responding to their feedback, and making them feel heard. The tech industry is all about moving fast, testing everything, and innovating with the times. John believes that it is now essential for tech companies to apply that same work ethic to boost their cultures and processes to retain and attract talent.  

The best investment you can make for your company is an investment in your team. Listen to discover John’s strategies for empowering leaders and improving company culture. Learn how to develop your hiring process by throwing outdated credentials out the door and expanding the talent pool to actively participate in inclusive recruitment and positively impact your growth rates. 

SPONSORSHIP AND ADVOCACY | Culture Crunch - Dalton Van Hatcher

Welcome to Culture Crunch.

We’re here to showcase leaders within People and Culture and explore how the fastest growing tech companies are amplifying performances through increased employee engagement. By highlighting and celebrating the executives driving the evolution within the highest growth software companies in the world, we aim to uncover:

Why engagement is critical

The importance of diversity, equality, and inclusion

How to achieve true scale by attracting a diverse workforce of A Players

Today we are joined by Dalton Van Hatcher, Chief Customer Officer at Felux and co-founder of Us in Technology, to discuss his thoughts on what it takes to create a good company culture in a digital world and find out why creating a culture that is centred around diversity and inclusion can improve the workplace environment and radically increase performance.

“It starts with diversity of mindset. Having people from different walks of life and different experiences is a big part of that. Diversity is not just about race, it's not about skin colour, it's not about gender, it's beyond that, it's about diversity of mindset. So having people from lots of different walks of life is going to help you be creative and overcome better challenges.”

Dalton started his career under the leadership of the legendary John McMahon and Dev Ittycheria as an SDR at BladeLogic. As an early employee, he helped build several multi-billion-dollar businesses and high-performance growth functions including IPOs at BladeLogic, Sumo Logic, and Fuze. He is now a board advisor for several tech companies and has helped Co-found a DEI Platform: Us in Technology helping underrepresented talent get into Tech. Addressing the massive pipeline problem of diversity and gender gap in tech, Dalton discusses the need for more understanding around the practices and the barriers that minorities and underrepresented communities face and how his company, Us in Technology, is working to close this gap whilst simultaneously coaching organizations to see past potential unintentional discrimination in their hiring practices.

Whilst many companies are now being more intentional about ramping up their diversity and inclusion efforts, Dalton highlights key challenges preventing leaders from deepening their candidacy pool and achieving their goals. He provides guidelines for companies to consider when developing a successful workplace diversity and inclusion strategy and offers advice to senior leaders on the importance of externally increasing awareness by reaching out to marginalized communities as well as internally nurturing new workforces through their career progression and adhering to individual needs to enable people with varied skillsets to succeed.

“Diverse teams outperform homogenous teams by 30%, so this is a business problem, it's not just a societal problem.”

Listen to discover Dalton’s strategies on how to build and lead a diverse team in the tech industry and why driving DEI transformation is mission critical to early-stage start-ups. Learn how to develop your hiring process, deepen your talent pool, and actively participate in inclusive recruitment to positively impact your company culture and growth rates.

INNOVATION AND THE FUTURE OF LEADERSHIP | Culture Crunch - Ni'coel Stark

Welcome to Culture Crunch.

We’re here to showcase leaders within People and Culture and explore how the fastest growing tech companies are amplifying performances through increased employee engagement.

By highlighting and celebrating the executives driving the evolution within the highest growth software companies in the world, we aim to uncover:

Why engagement is critical

The importance of diversity, equality, and inclusion

How to achieve true scale by attracting a diverse workforce of A Players

Today we are joined by Ni’coel Stark, Organizational Systems Officer and Decision Intelligence Coach, to discuss her thoughts on the key human challenges connected to working in a highly innovative tech environment and how to improve company culture in line with technological advancement through innovation of current workplace systems.

“The biggest problem that companies have is when their brands do not match who they are because brands tend to be descriptions of values and principles yet who they are as humans inside a company are not that. Company culture is simply when we match who we say we are, and I think that that requires a human centeredness that is above the product or service that we are providing. Who we are as a company in business is equally or more important than what we produce.”

Ni'coel's professional life focuses on relationships and technology that power the future of culture, human systems, and innovation. As a thought leader in this space, she recognizes the importance of authenticity in relation to company values and has witnessed the human cost associated with the widening gap between product innovation and cultural evolution. Having observed a dramatic rise in anxiety amongst employees in the tech sector in recent years, Ni’coel believes that current workplace systems need to be updated to enable employees to adapt to new circumstances propelled by science and technology. Challenging leaders to rethink the way they are building their companies, especially in terms of communication and constructing an authentic brand identity, Ni’coel puts forward three philosophical pillars designed to progress organisational and operational systems and drive cultural development in the workplace from a more holistic standpoint. Reflecting on the key challenges associated with merging technology with the human experience, Ni’coel offers a variety of tools and techniques to help you empower your employees, build trust, and transform your workplace culture. Listen to discover how to leverage intelligence within your ecosystem and achieve the positive culture you envision for your team by putting your people at the centre of your organisation.