Ben Branson founded Seedlip Drinks. 

Seedlip pioneered the Low to No movement. 
The Low to No Movement helped more people go sober.
More sober people, led to more happier people. 
More happier people, more productive people.

We REALLY don’t understand the power of Sober (just yet) 

It’s unfathomably enormous. 

In 50 years, we'll teach kids in school. 

Going sober is discovering coffee. 
Going sober is discovering electricity. 
Going sober is discovering penicillin. 
Going sober is discovering Nandos Garlic Bread & Chicken Thigh combo (dun kno, my G) 

Honour to sit with LEGEND and great friend, Ben Branson

Recorded at our Live Podcast + Supper Club back in May at Coal Rooms, Peckham 

We’ve got 7 more Live Podcasts + Supper Clubs coming up this year.
16 peeps MAX. 
Exclusive for our Newsletter readers only. 
Wanna hang out with the donny food & drink founders? 
Subscribe in comments below. 

ON THE MENU 

1. Why Building a Brand is like jumping off a cliff and building the plane on the way down

2. Unveiling The Seedlip Success Blue Print: Local vs. Global vs. Micro vs. Macro 

3. “You want people to think you’re idea is f*cking stupid” - you want strength either side 

4. Where are your 1000 true fans GLOBALLY? It’s easier to sell to a bar Barcelona vs. a pub in Lincoln 

5. Why Seedlip Chased Credibility “… I never once said Seedlip was great, I let other people do that?” 

6. The world’s changed, so has the way you build brands: “social media is blurring the borders” + “everything is happening at the same time” 

7. How Seedlip cracked the EXPORT ENIGMA: get them to pitch to YOU

8. Julian Metcalfe, Pret a Manger Founder “Simplicity is Hard, Complexity is Easy” 

9. Ben Brand “Make it SIMPLE, Don’t SIMPLIFY it” 

10. How Founders can think "Fast & Slow" + Rick Rubin “distraction is not procrastination”

11. If you’ve got an idea…. If it’s REALLY a good idea DON'T LET IT DOWN 

12. Don’t second guess yourself as you get bigger… “Never hire a great CV and a middle aged man”

👌

 "We only sold 20 burgers in our first market run."

 ============================================== 

♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/🍲 

 ---------------------------------

🤝 Let's Connect!
►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)
►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)  

In 2016, I read Business For Punks.

One of the greatest business books of all time.

And, a huge inspiration to start HUNGRY.

Total honour to sit down with James Watt, BrewDog founder

This is a F*CKING BANGER!!!!!!

Deffo watch on Youtube if you can, first time we’ve recorded in 4K cinematic a.k.a grown up cameras.

ON THE MENU:

1. The Swimming with Sharks Gratitude Rule: “there’s a 100 billion to 1 chance of you being here so GO FOR IT” 

2. Why Good founders solve problems, but Great Founders use obstacles to find a different way of thinking

3. Be thankful for obstacles “obstacles are the way you differentiate, find magic + show the world what you’re really made of” 

4. BrewDog “Challenge Everything” Dogma = Einstein “blind faith in authority is the greatest obstacle is truth”

5. BrewDog “Speed” Dogma = “You set the speed of your company, you set the deadline” 

6. BrewDog “Speed” Dogma = “We count time in dog years” “Brands don’t understand the impact of speed” 

7. . BrewDog “Dogs on Deck”” Dogma = “You simply HAVE TO BE where the action is “

8. Nassim Taleb Speed Barbell: “Speed speed speed + accept 20% of the time you’ll be going wrong + Use your customer to course correct”

9. . Seneca Barbell: pure action + pure reflection = Pain + reflection = progress

10. Why BrewDog Will Never Hire Blue Chip Losers ever again 

11. Why Competition is a Gift From God - but NEVER focus on the competition 

12. Barnacles On a Boat Rule: Don’t just put systems in, a straight jacket of policy

13. Why James Has Two Desks: Analogue vs. Digital “you can’t create the future looking at an inbox”

14. Question One: If I spend this £1 do I get a 10x return vs. competitors?

15. Question Two: What could you do that would kill your business?

16. Question Three: What is 5 craziest random things I can do right now to grow by business 

17. Why Founders MUST accept: Your Team will NEVER think like a founder + Your head is different vs your team

18. Fire Fast Rule: "If you were running a marathon you wouldn’t wait till mile 22 to take the stone out"

19. Why Brands Fail in Supermarkets: “You didn’t fail because of the supermarket listing, you put something on shelf that wasn’t good enough”

20. How BrewDog Used Price Laddering Psychology to go Premium Mainstream 

21 . Price Laddering: “You need hooks to bring people into brand” + “Value perception” + “Create margin enhancing opportunities”

22. Why Staying successful is harder then getting successful "everyday re-earn your success"

23. REMEMBER: You Don’t Own Your Brand Your Consumer Does 

23. Elon Musk Advice for Food & Drink Founders “Don’t do sales” + “Cut the crap committee”

============================================== 

🌟 HUNGRY's Absolutely Bloody Marvellous Sponsors🌟

A massive shoutout to our incredible sponsors who make HUNGRY possible:

►Big Fish: (https://bigfish.co.uk/) ►North Star: (www.northstarbc.co.uk)

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Listen to the full episodes here

Espresso's are powered by our brand new sponsor, Unleashed!

1. What on earth is Unleashed, I hear you asking?

Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!

2.  Why Unleashed will change your life as a foodie founder?

Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.

3. The biggest brands in FMCG love love Unleashed

Your fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee

4. Do yourself a favour

Feel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

 ============================================== 

♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/🍲 

 ---------------------------------

🤝 Let's Connect!
►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)
►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)  

Every top food and drink founder reads our Newsletter - why wouldn't you?

https://hungryfeast.beehiiv.com/

Watch the full shabang on Youtube - https://www.youtube.com/@HungryFMCG/videos

Let’s link up on LinkedIn - https://www.linkedin.com/in/daniel-pope/

Stalk me on Insta- https://www.instagram.com/_hungry.pod/

HUNGRY’s absolutely bloody marvellous and wonderful sponsors

MKJ IGNITE -https://www.mkjignite.co.uk/

GS1 - https://www.gs1uk.org/

Big Fish - https://bigfish.co.uk/

BOWIMI - https://www.bowimi.com/

HC Consulting - https://www.hc-consulting.uk/

George Kruis is a winner.

Ex-England and Saracens Rugby Player

🏆 Rugby World Cup finalist 2019
🏆Six Nations Championship Winner 2016
🏆Six Nations Championship Winner 2020
🏆European Championship Winner 2015-16
🏆European Championship Winner 2016-17
🏆European Championship Winner 2018-19
🏆 Rugby Premiership Champion Winner 2014-15
🏆 Rugby Premiership Champion Winner 2015-16
🏆 Rugby Premiership Champion Winner 2016-17
🏆 Rugby Premiership Champion Winner 2017 -18
🏆 Rugby Premiership Champion Winner 2018-19
🏆 Japan Rugby League One 2021
🏆 Japan Rugby League One 2022


Now, George and fellow rugby player Dominic Day is founder of CBD brand fourfiveuk

We dive and slide and glide into learnings from Eddie Jones, the winning mentality to reach the World Cup final, countless Premiership titles, European titles.

Maybe the best conversation I've had on building high performance cultures.

You WON'T find these in any banal business book!!!

ON THE MENU:

1. How to deliver harsh feedback and harsh news: Pair the right coach with the right player. Know each person delivers and receives the same message differently.

2. How to ACTUALLY keep great talent for the whole journey: 4pm finish rule - 85% consistent effort for 6 years Vs. 110% effort and burnout for 2 years

3. How to not lose a player or employee: keep players stimulated and the Goal has to be big enough for everyone to buy in completely

4. Why the best coaches are like actors: constantly reinvent your culture to keep your team fresh and hungry

5. How Confidence comes from prepping scenarios + Learn your pattern for preparation

6. How to stop ego growing in team members : do you praise the deal or your praise the detail?

7. Why "you can doubt yourself to excellence" and need the balance of self doubt and confidence

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Escape the debauchery-drenched, randy-dandy dainty nights of sparkling SOHO.

Chug along the spaghetti motorways before you peel off

Soar and glide through voluptuously verdant countryside -

Further, further, further,

Further you go.

Train stations become quieter. Post offices cuter. Bakeries sweeter. Conversation warmer. Pints slower. Life calmer.

The Frontier.

Aldeburgh, Suffolk.

George Pell is doing things no one’s been brave enough to do before.

After a illustrious career in Hospitality, Private Members clubs - Home House, The Arts Club, The Brompton Club and Managing Director of institution L’Escargot

George is paving his own path. Reinventing Suffolks food scene, with restaurant The Suffolk

The trip to Suffolk was a highlight of 2023.

ON THE MENU:

1. You LITERALLY have the ability to transport people with your level of care
2. How to get people to follow your mission: marry their inner calling with your outer calling
3. Why All Amazing Paint needs Canvas - how new movements start
4. Learnings from Hospitality Gods at The Arts Club “why all great businesses and brands should feel like a members club”
5. How to go above yourself and escape imposter syndrome and how to transcend your own ego: be hungry and caring

Full episode goes live Monday 8am.

Can't wait till then

Watch or listen to other episodes in the comments below

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Every top food and drink founder reads our Newsletter - why wouldn't you?

https://hungryfeast.beehiiv.com/

Watch the full shabang on Youtube - https://www.youtube.com/@HungryFMCG/videos

Let’s link up on LinkedIn - https://www.linkedin.com/in/daniel-pope/

Stalk me on Insta- https://www.instagram.com/_hungry.pod/

HUNGRY’s absolutely bloody marvellous and wonderful sponsors

MKJ Ignite
https://www.mkjignite.co.uk/

GS1 - https://www.gs1uk.org/

Big Fish - https://bigfish.co.uk/

BOWIMI - https://www.bowimi.com/

HC Consulting - https://www.hc-consulting.uk/

Why is food and drink broken for working class?

Why is it harder for black founders to raise investment?

Are these programmes by retailers just a tick-in-the-box exercise?

Or do they actually ignite institutional change?

Let’s answer these questions.

Thrilled to welcome my great friend, with the smoothest name-in-the-game, Asher Flowers to the podcast.

Asher was founder of ROGUE who made INSANE spreads - won listings at Ocado, Waitrose, Sainsbury’s.

Beaten over the head by thrashing waves of Covid. Cost of Living. Ukraine. Too many Barriers.

Broken.

Totally broken.

But he rose from Ashers.

Now he’s back. In the Valleys. At Mum’s house. Broken. But rebuilding. Going again.

Breaking down Barriers with Tequila brand, Broken Barriers.

ON THE MENU:

1. The Welsh Unfair Advantage: what no one else sees about Tiny Rebel and Au Vodka - how household is you brand REALLY? Do your NPD meetings in Brecon, Wales
2. The Dangers of Bootstrapping: teaches you how to do everything but not everything well
3. Why Asher was on Depressants when building ROGUE and how to separate yourself from your brand
4. How to Solve the Working Class Issue for Founders: we need a fund for working class brands
5. What Marketing is a COMPLETE Waste of Time and What ACTUALLY WORKS newsletters, Samplings
6. Founders think people consumer their product way more than but consumers switch out of brands more than you think
7. The SKU Count Paradox: Why more SKUs = More Variety + Occasions, BUT too many SKUs actually Cannibalises Core

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Listen to the full https://podcasts.apple.com/gb/podcast/who-gives-a-crap-founder-the-8-principles-to/id1537239469?i=1000640860572

Espresso's are powered by our brand new sponsor, Unleashed! 

1. What on earth is Unleashed, I hear you asking?   

Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!! 

2.  Why Unleashed will change your life as a foodie founder?  

Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.  

3. The biggest brands in FMCG love love Unleashed 

Your fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee 

4. Do yourself a favour 

Feel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link 

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

 ============================================== 

♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/🍲 

 ---------------------------------

🤝 Let's Connect!
►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)
►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)  

Listen to the full https://podcasts.apple.com/gb/podcast/who-gives-a-crap-founder-the-8-principles-to/id1537239469?i=1000640860572

Espresso's are powered by our brand new sponsor, Unleashed! 

1. What on earth is Unleashed, I hear you asking?   

Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!! 

2.  Why Unleashed will change your life as a foodie founder?  

Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.  

3. The biggest brands in FMCG love love Unleashed 

Your fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee 

4. Do yourself a favour 

Feel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link 

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

 ============================================== 

♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/🍲 

 ---------------------------------

🤝 Let's Connect!
►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)
►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)  

Listen to the full episode here:

Espresso's are powered by our brand new sponsor, Unleashed! 

1. What on earth is Unleashed, I hear you asking?   

Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!! 

2.  Why Unleashed will change your life as a foodie founder?  

Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.  

3. The biggest brands in FMCG love love Unleashed 

Your fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee 

4. Do yourself a favour 

Feel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link 

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

 ============================================== 

♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/🍲 

 ---------------------------------

🤝 Let's Connect!
►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)
►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)  

Every top food and drink founder reads our Newsletter - why wouldn't you?

https://hungryfeast.beehiiv.com/

Watch the full shabang on Youtube - https://www.youtube.com/@HungryFMCG/videos

Let’s link up on LinkedIn - https://www.linkedin.com/in/daniel-pope/

Stalk me on Insta- https://www.instagram.com/_hungry.pod/

HUNGRY’s absolutely bloody marvellous and wonderful sponsors

MKJ Ignite
https://www.mkjignite.co.uk/

GS1 - https://www.gs1uk.org/

Big Fish - https://bigfish.co.uk/

BOWIMI - https://www.bowimi.com/

HC Consulting - https://www.hc-consulting.uk/

Sometimes a conversation takes you TOTALLY by surprise.

This was one of those.

Jaw-dropping through-flooring flabbergastingly good.

Oliver Lloyd is founder of Great British Chefs. Pioneer of the foodie movement.

Before Great British Chefs, Ollie was a global marketing manager for Unilever.

I expected us to talk all things chefs n food and food n chefs.

Out the gates we stomped straight past foodie boundaries, into boundless brand building bounties.

My curiosity gleefully wagged like a happy puppy.

We roved through the History of Art, it’s relationship to brands, why founders should study art to tell better stories on shelf.

I’ve listened back twice.

ON THE MENU:

1. The Difference Between a Brand Plan and Marketing Plan: What comes first? Brand Rigour should be excruciating painfull.
2. Why Marketing Managers Must Tailor each marketing mix to each retailer and their plan, build around THEIR goals
3. The Knock, Knock Test: How to Make Your Story WIN at Shelf
4. The Parallels of Great Plate of Food and Great Brand on Shelf - Always Subtract
5. Why brands must deliver on their simple promise AND go further
6. The Telling Nana About Ibiza Rule: How to optimise by retailer, brand, occasions Costco -the mindset switch when someone goes shopping in TESCO vs Waitrose vs Sainsbury’s vs Pub.
7. Why Retailers don’t make money selling SKU’s - Trade Marketing is their profit centre

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Listen to the full episode here

Espresso's are powered by our brand new sponsor, Unleashed! 

1. What on earth is Unleashed, I hear you asking?   

Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!! 

2.  Why Unleashed will change your life as a foodie founder?  

Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.  

3. The biggest brands in FMCG love love Unleashed 

Your fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee 

4. Do yourself a favour 

Feel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link 

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

 ============================================== 

♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/🍲 

 ---------------------------------

🤝 Let's Connect!
►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)
►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)  

Every top food and drink founder reads our Newsletter - why wouldn't you?

https://hungryfeast.beehiiv.com/

Watch the full shabang on Youtube - https://www.youtube.com/@HungryFMCG/videos

Let’s link up on LinkedIn - https://www.linkedin.com/in/daniel-pope/

Stalk me on Insta- https://www.instagram.com/_hungry.pod/

There is ONE sure fire way to lose

Making decisions slooooooowwwwwwlyyyyyyyyyly

So many teams:

Ponder and pontificate and plot and pander and pop-out-for-a-walk which ends up in wandering and waning and wasting time like a Wally

You don't need a G7 Summit to decide what colour Pantone you use for a JS Gondola end

You don't need a huddle or school or a gaggle or ruck or WRTF?

Making effective decision is the delicate balance of thinking slow and hard, reflecting deeply internally yet moving with insane speed.

Not getting bogged down in the bog waters of banal b*llocks

It's Art not a Science.

Lottie Unwin (she/her) knows the Art.

We chat all about the toolkit for effective decision making!

Lottie was an early guest on the pod, and has become a great friend and introduced me to some legends - Elle Ponsonby and James Hickson to name a few

ON THE MENU:

1. Why Time + Space = Clarity. Distraction is not Procrastination

2. The Role of Successful Leader: Your job is Literally just make 1 or 2 great big decisions per Month Vs. 1000s of tiny ones

3. How To Use Google Docs to Think Deep, Reflect Hard yet Move Fast

4. How to Keep your Sanity and Sleep Easy as a Founder - Create a Paper Trail for Big Decision

5. How to Bring Introverts and Extroverts to the Table and Avoid Big Ego's Taking Over

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

https://podcasts.apple.com/gb/podcast/alex-smith-the-strategy-expert-and-no-bullshit/id1537239469?i=1000659223965Listen to the full episode here

 ============================================== 

♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/🍲 

 ---------------------------------

🤝 Let's Connect!
►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)
►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)  

Listen to the full episode here

Espresso's are powered by our brand new sponsor, Unleashed! 

1. What on earth is Unleashed, I hear you asking?   

Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!! 

2.  Why Unleashed will change your life as a foodie founder?  

Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.  

3. The biggest brands in FMCG love love Unleashed 

Your fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee 

4. Do yourself a favour 

Feel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link 

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

 ============================================== 

♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/🍲 

 ---------------------------------

🤝 Let's Connect!
►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)
►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)  

 Every top food and drink founder reads our Newsletter - why wouldn't you?

https://hungryfeast.beehiiv.com/

Watch the full shabang on Youtube - https://www.youtube.com/@HungryFMCG/videos

Let’s link up on LinkedIn - https://www.linkedin.com/in/daniel-pope/

Stalk me on Insta- https://www.instagram.com/_hungry.pod/

HUNGRY’s absolutely bloody marvellous and wonderful sponsors

MKJ Ignite
https://www.mkjignite.co.uk/

GS1 - https://www.gs1uk.org/

Big Fish - https://bigfish.co.uk/

BOWIMI - https://www.bowimi.com/

HC Consulting - https://www.hc-consulting.uk/

Simon Griffiths is a founder like no other.

Who Gives A Crap are a brand like no other. 

Our conversation was like no other.
Brand building like no other. 

J’addoreeeee Who Gives A Crap. 

Reinventing Toilet Roll. 

Wallops and whips of Warhole-esque colours. Transforming toilet paper into lusciously lurid story telling machines.

Wipe ya bum, donate ya dough to charity. 

First philanthropic brand to donate + £13m to Charity 

Simon’s approach to brand building TOTALLY breaks the rules of convention. 

Prepare to have all your “bogged down” traditional ways of thinking wiped clean ;) 

On a deeper level, our conversation taught me what to ACTUALLY Give a Crap About

ON THE MENU: 

1. Why Too Much Purpose Makes a Brand Boring and One Dimensional - Brands are like a Human with lots of depth and texture 

2. Going from Good to Great Brands: Why a Brand is an Orchestrate Not a Solo Singer

3. WGAC Principles for High Performance Cultures: Autonomy + Mastery + Purpose 

4. WGAC Hiring Principles: Culture Add > Culture Fit - are you a Scruncher or Folder 

5. How to Build a Remote Working Global Brand: Life-Work Balance vs. Work-Life Balance and Return to Business vs. Cost to Employee

6. Why You Must Embrace Screwing Up as PR Ammo- Allows you to build a Deeper connection with Employees and Consumers 

7. Why Being Normal is Dangerous for Founder - Your weirdness + quirks allow you to see the World Differently 

8. How to Get Tone of Voice to Land in Different Countries that Aren’t English Speaking - Hire Localised Talent 

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Listen to the full episode here

Espresso's are powered by our brand new sponsor, Unleashed! 

1. What on earth is Unleashed, I hear you asking?   

Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!! 

2.  Why Unleashed will change your life as a foodie founder?  

Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.  

3. The biggest brands in FMCG love love Unleashed 

Your fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee 

4. Do yourself a favour 

Feel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link 

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

** PLEASE NOTE: my audio improves after 7 minutes!!! 

Every top food and drink founder reads our Newsletter - why wouldn't you?

https://hungryfeast.beehiiv.com/

Watch the full shabang on Youtube -  https://www.youtube.com/@HungryFMCG/videos

Let’s link up on LinkedIn - https://www.linkedin.com/in/daniel-pope/

Stalk me on Insta- https://www.instagram.com/_hungry.pod/

Feast your eyes on this

🍫  Exit New Covent Garden Soup Co for + £40 million
🍫  Exit Green & Black's exit for £35 million
🍫  Builds Cawston Press to +£13 million brand
🍫  Builds L.A BREWERY | NON-ALCOHOLIC into buccaneering kombucha brand
🍫 Chairman of the Grosvenor Estate.
🍫  Cook. Farmer. City Lawyer. INSEAD MBA graduate. 

William Kendall is a totally rare breed of Human being. 

William operates at the rare  intersection of two opposing modes. 

Creator meets Operator.
Farmer meets Founder. 
Curiosity meets Commercial.

My goal was to meander and mooch and prize open both sides. 

We did that. 

Our longest podcast to date. 3 hours. LADEN with wisdom. 

Take it in sloooooooowly. 
Maybe on a long drive. Or flight.  
Maybe over 3 sittings. 

Maybe 2. 
Up to you. 

ON THE MENU: 

1. Why Founders must learn the power of Selling - it’s a balance Why + Story = pull

2. The Fail Safe Way to Build a Great food brand: Think like Mini Rugby - Don't hog the ball + Stay in Position 

3. Why Successful Founders must walk the “Fine line between delegation and abdication”

4. How to Build a High Performance Senior Leadership Team that ACTUALLY EXITS food and drink brands - The Basic Disciplines 

5. Why Food and Drink founders must never forget you’re selling FOOD AND DRINK. The Cake is the Cake. 

6. How to Galvanise Strong Cultures - “The most important person in the business is the person who joined last week”

7. The Change in Founders Mindset from £5 million challenger brand to £20 Million House hold brand: Stay restless + charismatic 

8. Why Market Research just Covers Arses - You Must Find out WHY people ACTUALLY DO Things 

Full episode goes live Monday 8am 

Can't wait till then

Watch on Youtube or listen to other episodes in the comments below.

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Listen to the full episode here 

Espresso's are powered by our brand new sponsor, Unleashed! 

1. What on earth is Unleashed, I hear you asking?   

Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!! 

2.  Why Unleashed will change your life as a foodie founder?  

Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.  

3. The biggest brands in FMCG love love Unleashed 

Your fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee 

4. Do yourself a favour 

Feel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link 

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Hey y'all,

This is a repost of one of my favourite episodes of all time. Back to normal in the New Year. Hope you have an amazing Christmas 

STOP thinking like a Challenger Brand, please.

Zipping n’ zinging through the Challenger zeitgeist is a David vs. Goliath mentality.

Post BrewDog, challenger brands act like Punk Bands.

Minor Figures took a screw-that view and forged a new path.

They act like a FUNK BAND.

Stuart Forsyth, taught me: "We play our groove and let our people come dancing”

Mind-bendingly banging products.

Weird. Lurid. Wonderful.

Avant-garde, chilled-contrarians fusing music, coffee and art.

Cult-like evangelists, venerate the brand, blotching their body with Minor Figure tattoos.

Minor Figures won listings at: Waitrose & Partners, Tesco, Morrisons, Coles Group

Our conversation unshackled my noggin from the challenger-thinking straight-jacket.

My mind grooved into new forests of curiosity like a randy Truffle Pig.

Grab yourself a strong coffee, allow your mind to meander.

ON THE MENU:

1. WHY FOOD AND DRINK FOUNDER’S MUST "BITE OFF MORE THAN THEY CAN CHEW THEN CHEW LIKE HELL"

2. WHY FOOD AND DRINK BRANDS MUST THINK LIKE “FUNK BANDS” NOT “PUNK BRANDS” - TO AUTHENTICALLY STAND OUT IN CATEGORIES

3. WHY SMASHING IT IN TWO CHANNELS IS THE PREREQUISITE BUILDING A LIFESTYLE BRAND

4. WHY FOOD AND DRINK FOUNDERS MUST FALL IN LOVE WITH OBSTACLES AND CHOOSE YOUR STRUGGLE. = “I GET TO FACE THIS CHALLENGE” VS. “I HAVE TO FACE THIS CHALLENGE”

5. HOW FOOD AND DRINK FOUNDER CAN SEPARATE THEIR BUSINESS WORTH FROM THEIR SELF WORTH - “WHAT IF IT ALL ENDED TOMORROW? ”

Big thanks to Ben Vear for sorting this out.

Fully eppy goes live Monday 8am. 

Cannae’ wait till then? 

Other episodes in comments below. 

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Listen to the full episode here

Espresso's are powered by our brand new sponsor, Unleashed! 

1. What on earth is Unleashed, I hear you asking?   

Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!! 

2.  Why Unleashed will change your life as a foodie founder?  

Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.  

3. The biggest brands in FMCG love love Unleashed 

Your fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee 

4. Do yourself a favour 

Feel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link 

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Every top food and drink founder reads our Newsletter - why wouldn't you?

https://hungryfeast.beehiiv.com/

Watch the full shabang on Youtube - https://www.youtube.com/@HungryFMCG/videos

Let’s link up on LinkedIn - https://www.linkedin.com/in/daniel-pope/

Stalk me on Insta- https://www.instagram.com/_hungry.pod/

HUNGRY’s absolutely bloody marvellous and wonderful sponsors

Mackenzie Jones - https://www.mackenziejones.co.uk/

GS1 - https://www.gs1uk.org/

Big Fish - https://bigfish.co.uk/

BOWIMI - https://www.bowimi.com/

HC Consulting - https://www.hc-consulting.uk/

Brixton is a gorgeous melting pot, hubbub, hodge-podge, colliding-cultures, electric-eclectic soup.

2013, swirling out the soup is craft beer brand Brixton Brewery

Jez along with wife and family friends, founded the brand in 2013.

Heineken came knocking.

Jez, believed Heineken could take it to another level.

An absolute delight to hunker down under the arches in Brixton as they trains grumbled and hurtled overhead.

If you’re looking to sell you brand (or baby) and want to know what it ACTUALLY feels like - this is for you!!

ON THE MENU:

1. Why founders must “Method Act” and fake it till you make it. Jay Z “Speak things into Existence

2. The Power of 1% Compounding: How Brixton Apply British cyclist Sir David Brailsfords to 1% compounding principles

3. The 7 stages of grief when selling your business to HeinekenThe Dark Secrets to the Craft Beer: the tribalism behind craft beer and how it spread?

4. How to move from an Oral Culture to a Systems Culture - document all the boring but important bits.

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Listen to the full episode here

Espresso's are powered by our brand new sponsor, Unleashed! 

1. What on earth is Unleashed, I hear you asking?   

Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!! 

2.  Why Unleashed will change your life as a foodie founder?  

Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.  

3. The biggest brands in FMCG love love Unleashed 

Your fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee 

4. Do yourself a favour 

Feel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link 

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Every top food and drink founder reads our Newsletter - why wouldn't you?

https://hungryfeast.beehiiv.com/

Watch the full shabang on Youtube -  https://www.youtube.com/@HungryFMCG/videos

Let’s link up on LinkedIn - https://www.linkedin.com/in/daniel-pope/

Stalk me on Insta- https://www.instagram.com/_hungry.pod/

Are you crap at negotiating? 

C’mnnaaan be honest? 

Challengers are notoriously, hopelessly, woefully crap at negotiating.

I’m awful. 

Founders struggle to separate themselves from their business.

David vs. Goliath. Challenger vs. Retailer. 

It’s a slog. 

Thrilled to welcome back Sarah Willingham on el pod. 

We dive deep into the weeds of negotiating tactics from Dragon’s Den, being a formidable female founder in a mans world + tonnes more. 

Sarah Willingham career sparkles: 

- Head of International Expansion at Pizza Express and Planet Hollywood

- Bought, built and sold the UK’s largest chain of Indian Restaurants, Bombay Bicycle Club

- 2015 - 2017 - Sarah was a Dragon alongside Peter Jones, Deborah Meaden, Nick Jenkins


- Founded and floated Nightcap PLC in ONE YEAR (London Cocktail Club, Barriro Familia)


- She’s an investor and chair at TONKOTSU and The Craft Gin Club

You’re in for a treat!!

ON THE MENU:

1. The 4ft 5 Swimmers Rule: Why founders must follow their unique nature “go with your nature, don’t follow nature” 

2. Why you must “Reflect on the past, but don't live in the past” - you need a propeller to keep going forward 

3. Dragons Den Negotiations Principles. SEPERATE your self from the negotiation, manage exceptions, assess your worth to the other side of the table, what does great look like 

4.  The hardest thing to do is to step back and let adrenaline "when you have adrenaline you don't have clarity"

5. “Always believe there’s a way” - “just step back and look at the full picture”

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

The Unruly Pig is The UK’s Best Pub

🐷 Number 1 & Winner – UK Top 50 Gastropubs Awards 2024

🍺 National Restaurant Awards 2024 Top 100 -#56

🐷 GQ Magazine Food & Drinks Awards 2023 – “Best Pub”

🍺 Taste of East of England Awards 2023 – Winner & Gold Award

🐷 The Sunday Times-Best Sunday Roasts in the UK 2024

🍺  The Good Food Guide 2024 – “Britain’s 50 Cosiest Pubs”

The food is slap-bang, full-sha-bang STONKINGLY delish.

Brendan Padfield, Unruly founder, is a wonderful human.

Garrulous raconteur who oozes delicious stories.

THE perfect long-luncheon conversation companion.

(we’d had a 3.5 hour lunch before we’d even started the f*cking 2 hour poddy🤣)

ON THE MENU:

1. How The Unruly Pig Survived a Fire burned down their pub three months in “always look for the positive” + “Excellence is the ability to withstand pain”
2. Thinking Fast & Slow: How the fire made them slow down and refine. refine. refine the menu.
3. How Brendan Deals with the Burden of Being The Best “only the paranoid survive, but don’t be too paranoid”
4. How The Unruly Pig created the “Britalian” Category of One to become the UK’s No. 1 Pub
5. Why The Unruly Pig NEVER SELL a Burger or Fish & Chips: If you’re the same on everything, you’re in a race to the bottom
6. The Dishonesty in Hospitality: suppliers underdelivering, staff nicking wages + how to solve it
7. Brendan’s one question to stay BOLD + SIMPLE: what’s your conviction rate out of 10?
8. The REAL Reason Michelin Star Restaurants are going under “our VAT rate is 20% compared to 5% in Europe”
9. How we Change Hospitality from “Transient Job” to “Illustrious Profession”

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Listen to the full episode here:

Espresso's are powered by our brand new sponsor, Unleashed! 

1. What on earth is Unleashed, I hear you asking?   

Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!! 

2.  Why Unleashed will change your life as a foodie founder?  

Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.  

3. The biggest brands in FMCG love love Unleashed 

Your fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee 

4. Do yourself a favour 

Feel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link 

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Every top food and drink founder reads our Newsletter - why wouldn't you?

https://hungryfeast.beehiiv.com/

Watch the full shabang on Youtube - https://www.youtube.com/@HungryFMCG/videos

Let’s link up on LinkedIn - https://www.linkedin.com/in/daniel-pope/

Stalk me on Insta- https://www.instagram.com/_hungry.pod/

Imagine walking down a street today.

No Starbucks
No Pret A Manger.
No Costa.
No Cafe Nero.
No GAIL’s.
No McDonalds coffee

No coffee.

Imagine a world with coffee?

As an ardent coffee fiend, I couldn’t live without it.

Rewind to 1986.

Our scone-scoffing, beer-boshing, tea-guzzling Britain was crowned the “Graveyard of Coffee”.

A slumpy-grumpy stupor.

If you wanted a cuppa joe, you’d have to go to swanky-hotel.

Then. Thank heavens.

Two mad scientists. Steven Macatonia and Jeremy Torz. Had just returned slurping up the coffee movement in San Fransisco.

They started UNION and the coffee movement from their Mum's garden shed.

No Union Hand-Roasted Coffee. No Starbucks. No Starbucks. No Coffee movement. 

The coffee you drank this morning. You owe a great deal to Jeremy and Stephen 

LOVED this conversation 

ON THE MENU: 

1. How to see brand building like a scientist: Stop + evaluate, then go forward, slow is smooth, smooth is fast

2. How to turn OOH into experiential marketing and storytelling to build trust in grocery 

3. How coffee created the third space for people to operate in outside bars and pubs + how new brands can too 

4. How founders can avoid cognitive bias: “Don't drink the cool aid, don’t ask questions expecting the answers you want to hear”

5. The “You're not stuck in traffic, you are in traffic” Rule, every new idea needs push and pull 

Full episode goes live Monday 8am.

Can’t wait till then, feel free to check out other episodes below 

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Listen to the full episode here

Espresso's are powered by our brand new sponsor, Unleashed! 

1. What on earth is Unleashed, I hear you asking?   

Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!! 

2.  Why Unleashed will change your life as a foodie founder?  

Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.  

3. The biggest brands in FMCG love love Unleashed 

Your fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee 

4. Do yourself a favour 

Feel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link 

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Every top food and drink founder reads our weekly Newsletter,  Friday Feast - why wouldn't you?

https://hungryfeast.beehiiv.com/

Let’s link up on LinkedIn - https://www.linkedin.com/in/daniel-pope/

Stalk me on Insta- https://www.instagram.com/_hungry.pod/

HUNGRY’s absolutely bloody marvellous and wonderful sponsors 

Mackenzie Jones - https://www.mackenziejones.co.uk/

GS1 - https://www.gs1uk.org/

Big Fish - https://bigfish.co.uk/

BOWIMI - https://www.bowimi.com/

HC Consulting - https://www.hc-consulting.uk/

British food was slowly-but-very-surely dying. 

Until Calum Franklin came along. 

Calum breathed fresh life back into British food. 

Taking the humble, quintessentially British pie.

Turning it, Inside out. 

Upside down. 

Back

to 

front

Reinventing our beloved Pie.

Ground-breakingly-banging and face-meltingly delicious flavours. 

The Pies looked are art and architecture meets food. 

Like ancient, baroque cathedrals from Rome or Paris or Milan or London. 

2018, I remember stuffing my face at The Pie Room.

Warm waves of lusciously lucid memories are warming me as I type this on a blisteringly cold 8am train to Waterloo. 

Calum was Executive Chef of the Holborn Dining room and founder of The Pie Room inside prodigious Rosewood hotel.

LOVED this conversation. 

It's WAYYYY more than just absolutely-banging Pies. 

It's a Masterclass in Accessing your UNIQUE creativity. 

Struggling to access creativity? 

Wondering how to reinvent your creative culture? 

THIS IS FOR YOU. 

Scoff this down ya ear lobes 

ON THE MENU: 

1. Why Creativity is All Around Us and How to ACTUALLY Access it - Inspiration Comes from  Door Handles

2. Why Calum lives by the Discipline: “Always do the right thing, even when no one is watching” 

3. CREATE Competition for yourself - it forces you push the boundaries, stretch ambition, avoid complacency 

4. How to build creative cultures that do BOLD work: “Realise that Everyone reacts different to levels of pressure”

5. Why Service is Black and White and Hospitality is Colour- Great Food is Memories meeting Discipline

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Listen to the full episode here

Espresso's are powered by our brand new sponsor, Unleashed! 

1. What on earth is Unleashed, I hear you asking?   

Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!! 

2.  Why Unleashed will change your life as a foodie founder?  

Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.  

3. The biggest brands in FMCG love love Unleashed 

Your fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee 

4. Do yourself a favour 

Feel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link 

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

 All Things Butter 

Spread like wild-fire over social media. 

My goal: explore All Things Behind-The Butter. 

Milk the proverbial cow

Baste my brain, melt my mind with wisdom 

Churn through the conversational fields of curiosity 

Fill me-mind up Butter Cup (sounds geordie) 

WHEY-HEY BABYYY !! (God, I sound like a Geography teach-in-with-long-nose-hair-in-Fat-Face)

This conversation BLEW MY MIND 

Behind the glitzy-ritzy, sparkly-sugar-coated veneers 

Toby Hoppy Thomas Straker are two absolute grafters with creativity at their core. 

We talk about the Art of Simplicity and Rational Creativity. 

THAT picture which almost got Thom cancelled. 

How to bounce back from rock bottom 

ON THE MENU - 

1. How to use social media and content to by-pass market research and find product-market-fit BEFORE you launch 

2. Why the hardest part for founder is “pulling the trigger, pull the trigger, build momentum” Momentum, compounds. 

3. The Harsh Realities of Creating All Things Butter content - and how to build a content system 

4. The D2C Ceiling: is d2c less important for Omni-Channel businesses

5. Straker: ”don't over think creativity” Creativity is REDUCING not PRODUCING, it’s taking away and simplifying - love, love, love this!!!!!!

6. Hoppy: Why Founders must embrace “Rational Creativity” - how ATB are using content to drive ROS 

Full episode live Monday 8am. 
Others in comments below.

You’d make a very happy-bunny if you please hit the subscribe button 

Every top food and drink founder reads our Newsletter - why wouldn't you?

https://hungryfeast.beehiiv.com/

Watch the full shabang on Youtube - https://www.youtube.com/@HungryFMCG/videos

Let’s link up on LinkedIn - https://www.linkedin.com/in/daniel-pope/

Stalk me on Insta- https://www.instagram.com/_hungry.pod/

Listen to the full episode here

Espresso's are powered by our brand new sponsor, Unleashed! 

1. What on earth is Unleashed, I hear you asking?   

Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!! 

2.  Why Unleashed will change your life as a foodie founder?  

Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.  

3. The biggest brands in FMCG love love Unleashed 

Your fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee 

4. Do yourself a favour 

Feel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link 

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Every top food and drink founder reads our weekly Newsletter,  Friday Feast - why wouldn't you?

https://hungryfeast.beehiiv.com/

HUNGRY’s absolutely bloody marvellous and wonderful sponsors

Mackenzie Jones - https://www.mackenziejones.co.uk/

GS1 - https://www.gs1uk.org/

Big Fish - https://bigfish.co.uk/

BOWIMI - https://www.bowimi.com/

HC Consulting - https://www.hc-consulting.uk/

2022, Planet Organic set to open 50 stores.

April 2023, in Administration.

What ACTUALLY happened?

What went wrong at Planet Organic Ltd?

Why?

What are the lessons?

These questions swamped my nog

So I got them answered

Thrilled to welcome back the wonderful Renée Elliott to the poddy. 

Renée like a personal therapist-meets-business guru to me. 

If you’re a founder struggling, this is for you. 

It boils down to STICKING to your UNIQUENESS + VALUES. 

ON THE MENU: 

1. How Meditation = Better Decisions: “the quieter you become the louder you can hear”

2. Why Founders Must Ride The Rollercoaster: Hands In the Air vs Holding on For Dear Life - “Stay in surrender avoid attachment to avoid pain”

3. How To Actually WIN a Planet Organic Listing Under The New Leadership

4. What Went Wrong at Planet? - Moving away from Organic = Vanilla = who are you as a brand?

5. How they’re fixing Planet Organic? Go Deeper Internally to Your Unique Values. 

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Listen to the full episode here

Espresso's are powered by our brand new sponsor, Unleashed! 

1. What on earth is Unleashed, I hear you asking?   

Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!! 

2.  Why Unleashed will change your life as a foodie founder?  

Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.  

3. The biggest brands in FMCG love love Unleashed 

Your fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee 

4. Do yourself a favour 

Feel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link 

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Every top food and drink founder reads our Newsletter - why wouldn't you?

https://hungryfeast.beehiiv.com/

Watch the full shabang on Youtube -  https://www.youtube.com/@HungryFMCG/videos

Let’s link up on LinkedIn - https://www.linkedin.com/in/daniel-pope/

Stalk me on Insta- https://www.instagram.com/_hungry.pod/

HUNGRY’s absolutely bloody marvellous and wonderful sponsors

Mackenzie Jones - https://www.mackenziejones.co.uk/

GS1 - https://www.gs1uk.org/

Big Fish -

BOWIMI - https://www.bowimi.com/

HC Consulting - https://www.hc-consulting.uk/

In turquoise swimming pool, on pink Lilo, under blazing-orange Balearic sunshine.

An idea swirled in Harry's mind.

An idea for a frozen cocktail ice lolly

That idea kept gnawing

Until Harry cold emails DIAGEO CEO direct.

Bags a meeting.

Plants an idea.

Births a brand

POPS, a booze-soaked frozen ice lolly brand partnered with whopppa brands PIMMS;.

Late night hustling at parties in the intoxicatingly-delicious SOHO nights.

Walking around Ibiza with a cool box of frozen lollies, knocking on beach club doors.

The won listings at TESCO, Ocado, Waitrose, Sainsbury’s.

Unfortunately, due to cash issues, Harry closed shop in 2019.

HC Consulting work with star-studded brands Holy Moly, DANDS, Savyll Drinks.

They’re a partner of the poddy too

ON THE MENU

1. Harry’s biggest F*ck ups at buyers meetings and how to ACTUALLY unlock listings?
2. The Art of Hustle - it’s not working harder, it’s about putting yourself where the waves are.
3. How to Manage Cash Flow as a Seasonal brand to avoid having to shut up shop
4. The Dangers of constantly raising money and how to not dilute yourself as founder.
5. The dark side of creating a category of one - you may not make it, you may be TOO different

Full episode goes live Monday 8am.

Please do subscribe, you’d really make my weekend

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Tarquin Leadbetter dives into his absolutely genius strategy of focusing on local brand building in Cornwall, capturing the seasonal tourist market, and gradually expanding nationally. He describes how he used a regional focus to market cost-effectively across the UK—a concept he calls the "Doom Bar effect" - based on the small brewery born on the North Cornish coast that scaled to become the UK's best selling cask and bottled ale.

Key Takeaways: 

• you can market to a national audience on a local Level
• market locally and then follow everyone back to their home
• brand awareness builds meek fans 

 ============================================== 

♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/🍲 

 ---------------------------------

🤝 Let's Connect!
►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)
►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)  

Listen to the full episode here:

Espresso's are powered by our brand new sponsor, Unleashed! 

1. What on earth is Unleashed, I hear you asking?   

Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!! 

2.  Why Unleashed will change your life as a foodie founder?  

Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.  

3. The biggest brands in FMCG love love Unleashed 

Your fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee 

4. Do yourself a favour 

Feel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link 

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Every top food and drink founder reads our Newsletter - why wouldn't you?

https://hungryfeast.beehiiv.com/

Watch the full shabang on Youtube - https://www.youtube.com/@HungryFMCG/videos

Let’s link up on LinkedIn - https://www.linkedin.com/in/daniel-pope/

Stalk me on Insta- https://www.instagram.com/_hungry.pod/

HUNGRY’s absolutely bloody marvellous and wonderful sponsors

Mackenzie Jones - https://www.mackenziejones.co.uk/

GS1 - https://www.gs1uk.org/

BOWIMI - https://www.bowimi.com/

HC Consulting - https://www.hc-consulting.uk/

Life is a little crazy. So today's episode is a repost from one of our most downloaded episodes of all time 

The AMAZING Rebecca Oliver-Mooney who heads up Innovation, Dairy and Category buying at The Co-Op. 

ROM set up Co-op’s incubator programme - designed to help challenger brands work more closely with The Co-Op.  

Post our convo, a HUGE shift erupted in my approach to “selling”: IT’S NOT BUYER VS. SUPPLIER. 

IT’S BUYER + SUPPLER = WIN-WIN PARTNERSHIPS.

ON THE MENU:

1. How to sell your brand story in a language that actually speaks to a buyer - always ask “so what?

2. How to smash a buyers meeting without kantar and nielsen data - understand your shopper

3. how brands can find their unique brand d.n.a. in crowded categories - who do you want to be at the dinner party?

4. why too much distribution can be a problem and what to do about it - quality vs. quantity of distribution

5. what to do when you’re about to be delisted - how to navigate that conversation with your buyer

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Listen to the full episode here:

Espresso's are powered by our brand new sponsor, Unleashed! 

1. What on earth is Unleashed, I hear you asking?   

Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!! 

2.  Why Unleashed will change your life as a foodie founder?  

Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.  

3. The biggest brands in FMCG love love Unleashed 

Your fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee 

4. Do yourself a favour 

Feel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link 

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Every top food and drink founder reads our Newsletter - why wouldn't you?

https://hungryfeast.beehiiv.com/

Watch the full shabang on Youtube - https://www.youtube.com/@HungryFMCG/videos

Let’s link up on LinkedIn - https://www.linkedin.com/in/daniel-pope/

Stalk me on Insta- https://www.instagram.com/_hungry.pod/

HUNGRY’s absolutely bloody marvellous and wonderful sponsors

Mackenzie Jones - https://www.mackenziejones.co.uk/

GS1 - https://www.gs1uk.org/

BOWIMI - https://www.bowimi.com/

HC Consulting - https://www.hc-consulting.uk/

Spacegoods is a brand like no other.

Matthew Kelly is a founder like no other.

Rare to find someone who ACTUALLY says it HOW IT IS.

Matt’s podcast “Document The Journey” is raw.

It shows the rough texture of a founders mind - the frothing cauldron of stress
and drive and ambition and anxiety.

Matt is a D2C Sensei.

Founded jewellery brand Midnight City, built to £5m in combined revenue in 2.5
years, exited in 2021.

Founded NEON Beach, a LED neon brand. Grew to over £7m in revenue

He ran into crippling supply chain problems in early 2021.

A Master Class in Resilience and D2C.

ON THE MENU:

1. Why food and drink founders must realise “Nothing exists until you create it” - if not you, then who?

2. Why The future of Wellness brands is micro-dosing and mushrooms

3. The Harsh Truths of building a FMCG brand - do retail listings ACTUALLY grow top line revneue

4. The Principles to building a 7 figure D2C business in 15 months - the surprising secrets behind the unbeatable LTV & CAC ratio

5. Why life is about being drawn to the unknown and fantastical BUT be a “Cynical Optimist

6. Why as a founder your strength is to be the Phoenix that rises from The ashes

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Listen to the full episode here 

Espresso's are powered by our brand new sponsor, Unleashed! 

1. What on earth is Unleashed, I hear you asking?   

Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!! 

2.  Why Unleashed will change your life as a foodie founder?  

Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.  

3. The biggest brands in FMCG love love Unleashed 

Your fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee 

4. Do yourself a favour 

Feel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link 

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Every top food and drink founder reads our Newsletter - why wouldn't you?

https://hungryfeast.beehiiv.com/

Watch the full shabang on Youtube - https://www.youtube.com/@HungryFMCG/videos

Let’s link up on LinkedIn - https://www.linkedin.com/in/daniel-pope/

Stalk me on Insta- https://www.instagram.com/_hungry.pod/

HUNGRY’s absolutely bloody marvellous and wonderful sponsors

Mackenzie Jones - https://www.mackenziejones.co.uk/

GS1 - https://www.gs1uk.org/

BOWIMI - https://www.bowimi.com/

HC Consulting - https://www.hc-consulting.uk/

My draw dropped through the earths crust

A filthy concoction from the Heavens of Gluttony

I remember it vividly and voluptuously

It valiantly violated my taste buds into sweet-sweet Bliss

The first time I chowed down POPHAMS Bacon and Maple Swirl

Brain flirting-swirling-whirling

A state of delicious delirium.

Thick, lip-smackingly salty bacon swirls around a buttery pillows of pastry.

Soaked and smothered in conglomerate amounts of oh!so-sweet Canadian Maple Syrup.

Nirvana.

Ollie Gold is a G. Super humble.

But has solved a problem most can’t solve.

Keeping the Magic as you Scale.

POPHAM’S

I LOVE this interview, Ollie’s seemingly solved the headache all businesses face.

Grab a coffee and a pastry.
Tuck in.

ON THE MENU

1. Why the best MBA is Kitchen Porter, every 16 year - we need jobs that help us zoom out Vs zoom in + take a job that forces you to speak to anyone anywhere

1. Your role as a founder is to be the link and thread the needle - Vision + trust = link = thread the needle

2. How to grow without killing magic and diluting your brand + Popham’s Horizontal Vs. Vertical

3. Why the founders vision must evolve and be fluid, if the brand grows so must the vision

4. Why starting a brand is the greatest journey of self discovery for a human being

5. Why hospitality are everyday super heroes

6. How to build a creative culture that constantly push boundaries = Set boundaries that allow for wild, flamboyant creativity

Fully eppy Monday 8am.

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Listen to the full episode here

Espresso's are powered by our brand new sponsor, Unleashed!

1. What on earth is Unleashed, I hear you asking?

Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!

2.  Why Unleashed will change your life as a foodie founder?

Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.

3. The biggest brands in FMCG love love Unleashed

Your fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee

4. Do yourself a favour

Feel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Every top food and drink founder reads our weekly Newsletter,  Friday Feast - why wouldn't you?

https://hungryfeast.beehiiv.com/

Watch the full shabang on Youtube - https://www.youtube.com/@HungryFMCG/videos

Let’s link up on LinkedIn - https://www.linkedin.com/in/daniel-pope/

Stalk me on Insta- https://www.instagram.com/_hungry.pod/

11pm.

Outside: cold, black November evening.

Inside: a warm, cosy flat in Twickenham.

Saturday’s movie about to start.

Hot curry on his lap.

Suddenly.

The phone rang and rang and rang and rang.

He gave a piercingly-curt look to his wife.

“No, no, no PLEASE don’t answer - it’ll be Jim wanting to go down to the pub”

His wife answered anyway.

Frustration clawed and screeched across his face.

Gleefully, she looked at looked at him: “it’s Mel Gibson”

He said “get out of here… you’re pulling leg”

Reluctantly, he picked up.

Mel Gibson said: “Jim, I want you to play Campbell in Braveheart”

After that phone call James’ life forever changed.

Thrilled to welcome James Cosmo, on to the podcast.

James had an illustrious acting career: Brave Heart, Trainspotting, TROY and Game of Thrones and many more.

Now he’s plying his trade in whiskey, founder of the brand, STORYMAN.

This episode is a Master Class is NEVER, EVER GIVE UP ON YOUR DREAMS.

ON THE MENU:

1. If you believe in your heart, you're doing something moral and ethical and courageous, the universe will conspire to make things happen

2. Why challenger food and drink founders must embrace being “The ant at the damn, well you haven't met be yet”

3. Mel Gibson leadership lessons: go the extra mile + be the first one there + it's going to be fantastic + the leader eats last

4. Why you must embrace nerves: nerves give you 40% better performance + You need to feel unsure of your footing, to know your balance is right

5. Danny Boyle and Trainspotting Leadership lessons: The Kiwi vs. Shiny apples analogy: be different, not better

Full episode goes live Monday 8am.
Other episodes below

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Listen to the full episode here

Espresso's are powered by our brand new sponsor, Unleashed!

1. What on earth is Unleashed, I hear you asking?

Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!

2.  Why Unleashed will change your life as a foodie founder?

Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.

3. The biggest brands in FMCG love love Unleashed

Your fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee

4. Do yourself a favour

Feel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

 You’re being too smart.

And, it’s killing your brand.

Following logic.

Leaning on experience as a crutch.

When, ostensibly, it’s a shackle.

Petrified of looking dumb.

We pre-rationalise decision making.

So many brands, including myself, after a honey-moon of magical momentum become sterile, pallid, bland.

This moment is VERY dangerous for challenger brands.

The Dip.

Trough of Sorrow.

Really bloody hard bit.

Rory says here, we must ditch experience and logic.

Instead, act with child-like wonderment and playful curiosity.

We may, just, stumble upon a whole new bounty of opportunity, none of your competition ever saw.

Delighted to welcome back Rory Sutherland on to the poddy.

ON THE MENU:

1. The problem with “purpose-led brands” = too boring and serious, Sausage Rolls can’t solve world problems

2. Would Sushi actually taste good if it was from Somalia or Salford - provenance reframe

3. The easiest way for restaurants/brands to stand out - create gratuitous perversity - Bacon Sandwich

4. The first draft of everything is shit - pre rationalisation pisses over the bonfire of post rationalisation magic,

5. Why a Kitchen porter or corner shop worker is the best MBA - see business as whole system vs. individual components

6. Why You can't cut a sudoku: the optimisation of the parts doesn't create the optimisation of the whole,

7. The peak end rule: How am experience ends is super important - coffee and beer sommeliers 

Every top food and drink founder reads our weekly Newsletter,  Friday Feast - why wouldn't you?

https://hungryfeast.beehiiv.com/
Watch the full shabang on Youtube - https://www.youtube.com/@HungryFMCG/videos

👌

In 2018, Jeremy Pang built a HUGE cookery school, School of Wok in Covent Garden

So huge, so forward thinking
Tesco , Sainsbury's , Waitrose & Partners come knocking.

Suddenly, 
School of Wok launches into 1200 stores

Happy days? 
Right? 

Well, 
that’s when it started to go wrong (all revealed in our conversation) 

Thankfully,
Jeremy Pang is a total legend. 

Relentlessly resourceful. 
Go getter-grafter. 
Deal maker. 

Grit-graft, twist-turn, plot-pivot, Jez, got School of Wok back on it’s feet

Charlie Munger: Wisdom is Prevention

Our chinwag is a Cautionary Grocery Tale

Listen slowly, soak in quickly 

We also chatter: how China town changed, the rise of asian cuisine in London, sales tactics, building a massive Youtube Channel, Portuguese influence on Asian food 

ON THE MENU: 

1. The Subtle Art of Wangling Free Stuff: what are their BENEFITS + what are my asks?

2. Two Golden Challenger Sales Rules: What’s their victory speech + how do we make our buyer famous

3. The Simple Challenger Principle: Make as money as you can, spend as little as you can 

6. How School of Wok got traction with No budget: Do Things That Don’t Scale
 
7. How to do MASSIVE Brand deals: Use your specific knowledge to fill specific gaps 

8. Outside The Box Thinking to Maximise Trade Shows on a TINY budget: where can we add theatre? 

9. Gokwan’s Business Secrets: know your audience, know your customer, know your product 

10. Why the Industry narrative “buyers are the be all and end all” is totally WRONG

11. The Art of Creative Strategy: Creativity + constraint = Simplicity in Complexity

12. Redbull Effect + Brand Frame: We need Anthropology > Economics 

12. What ACTUALLY is MORE for your brand? Don’t go into grocery if it doesn’t stick to your values 

 ==============================================
🌟 HUNGRY's Absolutely Bloody Marvelous Sponsors🌟
==============================================

A massive shoutout to our incredible sponsors who make HUNGRY possible:

 🍜Use Uber Eats code: KOYAKO40 to get 40% off (up to 15£) when you spend at least 20£

►North Star: (www.northstarbc.co.uk)
  Get your FREE 30min Consultancy Session with North Star 👉 https://calendly.com/andy-northstar/free-30mins-with-north-star-team

🤝 Let's Connect!
►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)
►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)
 

Listen to the full episode here 

Espresso's are powered by our brand new sponsor, Unleashed! 

1. What on earth is Unleashed, I hear you asking?   

Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!! 

2.  Why Unleashed will change your life as a foodie founder?  

Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.  

3. The biggest brands in FMCG love love Unleashed 

Your fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee 

4. Do yourself a favour 

Feel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link 

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Most strategy is UTTER BULL SHIT.

Shat out by spurious and superfluous #strategists

Peddling putridly perplexing, flabbergasting “frameworks” — make the brain go berserk.

Matrix’s that make you feel like you’ve chomped the orange-what-you-on-about-mate?-pill

“Grab yourself a Costa and a biccy …let’s all sit around synergise and prioritise and sodomise your brain with complexity”

Complexity is EASY.

Simplicity is HARD.

So much strategy complexity.

Alex M H Smith does the HARD job of making strategy EASY.

His new book, “No Bullshit Strategy” is INSANELY DELICIOUS.

A short-snappy, marble-smooth, no bull-shit book on strategy - my brain lit up like a glittering Christmas tree as I briskly sauntered.

The Better news?

Alex is back on the pod.

ON THE MENU:

1. Why challenger food and drink founders spend too much time Zoomed in and *MUST* ZOOM out to see clearly

2. How challenger food and drink founders can set goals that lead to fun adventure vs. constant comparison and beating yourself up.

3. Why you’ll never achieve huge success through hard work

4. How to go viral on LinkedIn, write “I feel seen posts” + Why if it’s not click bait, it's not doing the audience a favour

5. How to find the Strategy secrets + The insight is NEVER a new piece of information - “It's not about what you KNOW. It's what you NOTICE ”


Every top food and drink founder reads our Newsletter - why wouldn't you?

https://hungryfeast.beehiiv.com/

Watch the full shabang on Youtube - https://www.youtube.com/@HungryFMCG/videos

Let’s link up on LinkedIn - https://www.linkedin.com/in/daniel-pope/

Stalk me on Insta- https://www.instagram.com/_hungry.pod/

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

The most mind-blowing conversation I’ve EVER had on challenger leadership.

Julian Metcalfe is contrarian, formidable. A lucid single-mindedness married with a howling grit.

The unique ability to find simplicity in complexity - “complexity is easy, simplicity is hard”

Pret a Manger and ITSU combined are worth over £3 billion.

• Pret a Manger one of the biggest food and drink brands of all time, opened sites in New York, Hong Kong and successfully sold in 2018.
• ITSU are at 74 sites solving the obesity pandemic providing healthy, affordable, delicious food.
• ITSU grocery are disrupting categories with ground breaking affordable, delicious meals

Total honour to interview Julian.

ON THE MENU:

1. Why challenger food and drink founders must BE BRAVE and swim upstream, when everyone’s swimming downstream
2. The principles of empathetic leadership: listening + imagination = look at problems differently
3. Why complexity is much easier than simplicity - Do less, but do it beautifully = grow faster
4. Why you must never ever, ever doubt what you can do as a human being - you’re capable of so much more than you think
5. The process of building great cultures: realise this hard-truth, people work for people, not for your company.
6. The relentless pursuit of better: accept 99 is not 100, so constantly pursue better
7. Why brands must grow EXACTLY in proportion in their ability to stay GOOD

Fully eppy goes live Monday. If you enjoy the podcast.

Please share it with one friend, you’d really make my weekend. Thanks xx


Subscribe to our newsletter

https://hungryfeast.beehiiv.com/

Watch the full shabang on Youtube -  https://www.youtube.com/@HungryFMCG/videos

Let’s link up on LinkedIn - https://www.linkedin.com/in/daniel-pope/

Stalk me on Insta- https://www.instagram.com/_hungry.pod/

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)