Explorez tous les épisodes du podcast Human-First Founders Podcast: Inspiring Stories and Tips for Down-to-Earth Entrepreneurs
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Black Friday: 5 Days of Deals! ⚡ You don't want to miss this.
Each Day THIS WEEK (11/25-11/29) I’m dropping one-day-only deals to help you simplify, streamline, and show up authentically in your business.
And these are not just any ol' deal shmeal - it's our biggest and best offers EVER!
🕒 Each deal only lasts 24 hours, then it's gone!
Rrom creating a Brand Blueprint for ChatGPT to crafting compelling brand stories, these deals are designed to take the overwhelm out of content creation and strategy.
Join us! Brainstorming and Journaling Techniques with ChatGPT (FREE Live Workshop!)
18 Nov 2024
00:01:50
Feeling a little scattered lately? You’re not alone. <3
The good news is, you don’t have to tackle your ideas (or the chaos) alone. ChatGPT can be your brainstorming buddy—you just need to know how to get started.
Join me for a FREE live workshop where I’ll guide you through simple, actionable techniques with ChatGPT:
✸ 3 Techniques for Brainstorming and Prioritizing Ideas with ChatGPT
Learn how to turn your thoughts into clarity with ChatGPT—no perfect prompts or tech know-how required.
✸ My Easy Tricks for Making “Conversation” Easier with ChatGPT
Get comfortable using ChatGPT to organize your thoughts, brainstorm ideas, and talk through your vision—just like you would with a friend.
✸ How to use ChatGPT to Relieve Your Workload (and Mental Load)
Use ChatGPT like a journal, coach, or creative collaborator. Brainstorm new content and business ideas in minutes!You’ll leave this session feeling confident and ready to put ChatGPT to work in your business—your way.
Simple Content Repurposing Tips for Entrepreneurs with Amber Figlow
15 Jul 2024
00:28:34
Ready to simplify your content creation routine and get practical advice on repurposing?
In this episode, we're chatting with Amber Figlow, a content strategist who’s all about helping small business owners and creative entrepreneurs make their content work harder for them.
Amber gives us the lowdown on everything from setting up efficient workflows to using cool AI tools without getting overwhelmed.
Hit Play Now To Hear:
✸ Why repurposing content can save your sanity and how to do it
✸ Tips and tricks for repurposing content across different platforms
✸ How to plan and batch content without the stress
✸ Favorite tools and real-talk on choosing what works best for you
✸ Understanding different platform vibes and making the most of them
Connect with Amber on Instagram @amberfiglow, check out her website amberfiglow.com for more awesome resources!
Ready to create Instagram Reels with ease? Snag our Reels Prompt Playbook for ChatGPT to get 20 AI Prompts for Reels hooks + captions (and more!)
120 | Streamlining Systems & Software for Your Business with Erin Taylor
10 May 2022
00:44:48
Whether you're an organization / online tools / optimization nerd like me OR you feel overwhelmed by all the backend things in your business, you're going to LOVE this episode, my friend.
Today's guest Erin Taylor is a genius when it comes to taking your jumbled processes and never-ending list of mundane to dos - and turning it into a streamlined SYSTEM (using online software) that's way easier to manage, creates more breathing room for YOU and creates more income for your business.
(she's a member of our online community the Feel Good Social Club - and I know after listening to this episode, you're going to want to hire her, BUT you'll have to beat me to the punch 😘 because I want to hire her!!!!!)
We chat about:
⭐ how Erin managed to stay positive and resilient when ALL the sh*t hitting the fan after quitting her 9-5!
⭐ gaining the confidence to SELL when you're starting something new
⭐ how to give yourself a SYSTEMS & SOFTWARE audit, so you can understand what processes you need to streamline and what systems you need to create
⭐ why hiring an OBM might be exactly what your business has been missing!
Mini 038 | The BEST Advice from Mompreneurs! (featuring Feel Good Social Clubbers)
05 May 2022
00:09:31
MOMS! You are the most caring, hardest working, simply wonderful humans out there. So today, I asked 3 mompreneurs from the Feel Good Social Club to share their favorite advice for fellow working moms and entrepreneurs. 🤗
If you enjoy this episode, make sure you connect with these awesome mompreneurs online:
119 | Mapping Out Your Monthly Content Like A Boss (Live Workshop Replay!)
03 May 2022
01:08:38
A huge part of growing your business is the ability to reach & resonate with your dream clients. So how do you do that? By showing up consistently on social media in a way that works for YOU, of course!
A couple of week's ago, I was invited to be the guest speaker for a live workshop with Babe Crafted! And BC's head honcho Gina graciously allowed me to share replay with you here. 🤗
Hit play now to learn:
Where to begin when it comes to mapping out your monthly content
How to mix & match your content pillars to generate strategic content ideas
What are the best practices when it comes to developing a content creation strategy
Mini 037 | Stop Caring About The Algorithm (and care about THIS instead)
28 Apr 2022
00:24:47
If you follow a lot of social media marketers online, you've probably see "Hack the Algorithm!" and "Follow This Trend!" and "Do This To Grow Your Following Fast!" 🤦♀️
And I'll be honest: I freaking hate that sh*t.
It's super easy to get caught up in the whirlwind of "following the trends" and "hacking the algorithm" - and pretty soon, THAT is what we start defining success when it comes to social media marketing.
BUT that's not what success means, my friend.
So today, I'm getting fired up and sharing 3 reasons you should stop caring about the algorithm so much, and what you truly should care about instead. 😘
Psst... if you enjoy this episode, I'd love to connect with you on Instagram, my friend! Give me a follow at @feelgoodsocial - send me a message letting me know you came from this podcast, and I'll be sure to give you a follow back!
118 | Finding Your CREATIVITY in Business & Marketing with Jessica Brist
26 Apr 2022
00:56:42
Do you think you're creative? "Not being creative" is one of those wounds a lot of us internalize from childhood and just accept for the rest of our lives...
But it sucks! And I personally don't believe it.
I think we're all "creative" in one way or another as entrepreneurs - whether it appears in our critical thinking techniques, our organizational habits, our communication skills, OR your design eye or way with words.
But we often don't think of ourselves as creative humans... and it's limiting the way we show up in our business.
So if you're one of those people who "just didn't get the creative bone," today's guest Jessica is here to help you find it!
She's an engineer major turned knitting pattern designer turned biz coach for creatives! She's followed her passion down many outlets. She's super smart when it comes to marketing your creative business online. Oh, and she's a beloved member of our Feel Good Social Club community.
We chat about:
⭐ how her 5th grade art teacher made her feel "not artistic" and it took her 15 years to get over that deep-seeded believe
⭐ why we need to redefine creativity and lean into it in our businesses, if we want to enjoy what we do for the long term
⭐ giving yourself permission to follow your passion and do things before you think you're "ready"
⭐ Jessica's insight into REELS and why you should just get over yourself and start practicing showing up on video
117 | 6 Tips For Creating Content Your Ideal Customers Actually Pay Attention To
19 Apr 2022
00:37:20
There's SO MUCH CONTENT swirling around the interwebs, and you've got bring your A-game when it comes to competing for your ideal customers' (ahem, minimal) attention. 😘
If you're not creating content that speaks directly to your ideal follower and is interesting / helpful / entertaining / inspiring for THEM specifically...
Believe me when I tell you, they'll scroll right past your posts in 2-seconds flat.
So today, I'm sharing 6 tips that will help you create scroll-stopping posts for your ideal customers, so they actually start paying attention to your posts and can fall in love with your brand and start buying from you and recommending you to all of their friends. 🤗
You'll learn:
⭐ my simple trick for making your copy more personable and less robotic
⭐ how to choose topics that slows the *right* person's scroll
⭐ using the right language that will make your ideal customer go "oh, this brand gets me"
116 | Let's Get REAL about Social Media Marketing with Mel Prohaska
12 Apr 2022
00:55:44
Let's be honest: most of the content on social media is neat & shiny - and *most* social media marketers are even neater and shinier. But is that really the reality? Oh, heck to the no.
That's why I'm so freaking excited to share today's guest with you!
Mel is not only a super rad social media manager for multi-sport race companies, but she's also an OG member of the Feel Good Social Club, and literally, one of the sweetest, most coolest women I know. 🤗
And today, we're having a REAL conversation about entrepreneurship, social media marketing and almighty algorithm!
We chat about:
⭐ how Mel started doing multi-sport races and triathlons - even though she hated swimming!
⭐ niching down to what you're passionate, even when you feel like you're limiting yourself
⭐ honing your messaging and creating content that paints the "full picture" - instead of following the "one right path"
⭐ how much of the Almighty Algorithm is truly up to chance - and what to do when there's no rhyme or reason for some things
Mini 36 | April Content Ideas: 5 Hashtag Holidays You Can Use For Your Brand's Instagram Posts!
07 Apr 2022
00:17:09
When it comes to "hashtag holidays," here's my golden rule:
You're not REQUIRED to use them all. You can pick and choose which ones make sense for your brand and relate to your ideal customer.
That said, in today's new minisode, I'm sharing 5 hashtag holidays that you can create content around for your brand in April!
Hit play for brand content ideas around: ⭐ stress awareness day/month ⭐ wear your pajamas to work day ⭐ get to know your customers day ⭐ earth day ⭐ take your daughters and sons to work day
---
Psst... Today's minisode was inspired by the Content Planning Workshops we host every month inside our content marketing membership The Feel Good Social Club!
Mini 35 | 4 Tips for GETTING PERSONAL in Your Content Without Oversharing
31 Mar 2022
00:19:54
Sharing personal stories with your ideal customers is a great way to connect on a deeper level and build trust! BUT there's a difference between sharing compelling vulnerable stories and simply airing your dirty laundry all over Instagram. 😆
So in today's minisode, I'm sharing the 4 Tips I've personally found to be the most helpful when it comes to getting personal in my content without oversharing.
Hit play - then hit me up over on Instagram at @feelgoodsocial and let me know which tip you found most helpful!
Overcoming Mental Blocks Quickly: Rapid Resolution with Tani Morgan
08 Jul 2024
00:33:53
Ready to overcome mental blocks quickly and effectively? Today, we’re diving into Rapid Resolution Therapy (RRT) with Tani Morgan!
Tani shares her journey from more traditional mindset growth methods to embracing RRT, and we discuss the transformative potential of RRT for both personal and business challenges.
Hit Play Now To Hear: ✸ how RRT can clear negative thoughts, painful emotions, and undesirable behaviors quickly ✸ differences between RRT and traditional therapy methods ✸ real-life examples of RRT’s effectiveness, including Tani’s personal experiences ✸ why not every self-help method works for everyone
114 | Creating A Multi-Passionate Life That Feels Good with Kelly Miller
29 Mar 2022
00:43:17
Been looking for a permission slip to pursue your multiple passions? Want to know if it's okay to shake things up and pivot when your life just doesn't feel aligned anymore?
Wondering how you can create a FEEL GOOD LIFE without going overboard micro-managing every aspect and/or quitting immediately and feeling like a failure???
My amazing guest today Kelly Miller is a healthy eating advocate and author, a business coach for driven women AND a super awesome founding member of the Feel Good Social Club, just sayin'. 😉
And today, she's joining us on the pod to chat about her multiple avenue journey through entrepreneurship and "dish" up her best tips for creating a balanced diet and life!
We chat about:
⭐ how she's allowed herself to follow her curiosity, pursue what life presents to her and pivot in her career multiple times!
⭐ her take on following the 80/20 rule to create a wholesome life that FEELS GOOD
⭐ creating a healthy eating plan through learning the basics, getting creative, listening to your body and giving yourself a little wiggle room
Mini 034 | 3 Easy Reels You Can Create In 5 Minutes For Your Brand! (Not Even Joking 😆)
24 Mar 2022
00:17:48
Reels are getting the best REACH on Instagram right now - but I do know how time-consuming they can be to create...
So today, I'm sharing 3 easy reels you can create in 5 minutes for your brand (literally) so you can start dabbling in reels without wasting your precious time!
PLUS, here are example reels for each from Feel Good Social:
Feel free to totally steal these reels and recreate them for yourself! Or just use them as inspiration to create a similar reel that's on-brand for you. 😘
And while you're over on Instagram, go ahead and give @feelgoodsocial a follow, so we can connect! Shoot me a message telling me you just listened to this episode, and I'll be sure to give you a follow back, friend.
P.S. If you're interested in snagging lots of customizable Reels Templates for your brand, join the Feel Good Social Club today here: feelgoodsocial.com/club
In February, I decided to get my hands dirty posting DAILY REELS because I really wanted to test out what's working (and what's not) so I can speak to y'all from personal experience. 🤗
So in today's episode, I'm breaking down exactly what happened, including:
⭐ my best tips for CREATING reels (and why it's less scary/hard/confusing than I thought it was going to be)
⭐ my RESULTS, plus my biggest takeaways about post performance and success indicators after tracking insights for 30 days
⭐ how showing up daily on Instagram affected my MENTAL HEALTH and suggestions for how you can be more mindful
⭐ my recommended "your best bet" approach to reels and content, moving forward
Mini 033 | 3 Reels Ideas for Sharing Your BRAND VALUES
17 Mar 2022
00:24:30
Your brand values will not only help you STAND OUT from all the other entrepreneurs online who are doing similar things as you, but they'll also help you grow a following of loyal customers who CHOOSE YOU (again and again - and recommend you to all of their friends, you know what I'm saying? ;)
And it's important to create content around your brand values - because how else are they supposed to know, if you don't tell them.
So today, I'm sharing 3 ideas for creating REELS around your brand values - so you can start spreading the good word about them on Instagram!
(psst.. also, this month's Content Planning Challenge for the Feel Good Social Club is literally "share a reel about one of your brand values" so if you're feeling inspired by this episode and you've been thinking about joining the Club, click here to JOIN TODAY - and you can participate in this month's challenge and possibly win custom templates for your brand.)
112 | Planning In-Person Retreats & Events with Liz Layne
15 Mar 2022
00:48:43
Ever wondered what goes into thoughtfully planning in-person retreats? Thinking of hosting your own special event? This episode is for you.
Today's guest Liz Layne is a yoga instructor in Denver who just went through the process of planning her upcoming yoga retreat in Joshua Tree - and she's spilling all the actionable deets! Plus we chat about Liz's journey in entrepreneurship and the lessons she's learned in life and business.
We chat about:
⭐ Following your heart when it comes to making life choices - even if that means moving halfway across the country!
⭐ Finding workflows and processes that work for YOU in your business!
⭐ Investing in people and software that make your life easier in the long run (even if it's scary at first)
⭐ Her process for planning in-person retreats, from BIG PICTURE to the thoughtful everyday details, to make the event the best it can be!
111 | Brainstorm Content Ideas for Your Brand (an exclusive Live Workshop replay!)
08 Mar 2022
00:39:00
Are you ready to brainstorm content ideas for your brand with me? Today, I'm sharing an exclusive replay into March's Content Planning Workshop for the Feel Good Social Club!
These are monthly live meetings where our FGS Clubbers come together to discuss strategy for the upcoming month and brainstorm content ideas with each other for their brands!
Each meeting begins with me presenting ideas that might be relevant to post about right now, then we break into small groups to give everyone a chance to discuss their unique strategy / content.
In this episode, you'll learn:
⭐ how to brainstorm content ideas for your brand this month
⭐ my best advice when it comes to showing up online for your brand during uncertain times
⭐ what I learned from posting 30 days of Reels - and how you can easily start creating reels for your brand
Mini 32 | Instagram Anxiety? Here are 3 Things You Can Release Today. 💛
03 Mar 2022
00:19:44
Who gets the Instagram scaries?? 🙋♀️ Oh man, I feel you. 😘 There are SO MANY THINGS to feel anxious about in our lives today - and I don't think Instagram should be adding to it!
So in today's minisode, I'm sharing 3 things that might be triggering your anxiety when it comes to Instagram - and why you can release them!
Plus, I go off on a slight tangent in the beginning and share my favorite tips for setting boundaries when it comes to scrolling, as well as how to balance your consumption habits!
If you enjoy this episode, please remember to share it with someone else who could also use to hear it! And snap a screenshot to share to your Instagram stories, while you're at it. Make sure you tag me @feelgoodsocial, so I can reshare it!
110 | Got the Money Scaries? Tracking Your Finances The Easy Way with Alicea Cosmo
01 Mar 2022
00:46:30
Are you one of those people who avoids looking at your bank account? Do you have all the "good intentions" when it comes to bookkeeping and finances, BUT you always feel like you're doing it wrong?
Today's guest Alicea is here to help! As a beloved member of the Feel Good Social Club AND my personal bookkeeper/CPA (thank god), I'm chatting with her about ALL THINGS BIZ MONEY, including:
⭐ Overcoming your "money scaries" and limiting beliefs, so you can embrace your bank account and stop comparing your numbers to others!
⭐ Aligning your financial decisions with your values - and how that can eliminate investment stress and shiny object spending!
⭐ How to start tracking your finances in the most simple & straightforward way every month! (it really is doable, I promise ;)
⭐ The key indicators to look for if you're being your own bookkeeper, so you can feel more empowered and less overwhelmed by the numbers!
Mini 031 | 3 In-depth Post Prompts for Your Brand's Content
24 Feb 2022
00:26:22
In today's new quick & actionable Minisode, I'm sharing my favorite 3 indepth prompts for your brand's content - and believe me, these "aren't your grandma's" post prompts! 😆
Instead of just asking a simple wishy washy question, such 'What's inspiring you today?', I'm dishing up a DEEP DIVE BREAKDOWN of
👉what each of these prompts really mean
👉why you should post about them for your brand
👉and how to actually turn them into social media posts, including suggested ways to start & end your captions
Plus, I'm sharing example posts from Feel Good Social, so you can see these prompts in action!
Here's the links to the example posts on Instagram:
(psst... if we're not connected on Instagram yet, send me a message and let me know you're a podcast listener and I'll be sure to give you a follow back!)
And just so you know...
I totally hand-selected these indepth post prompts from our Feel Good Social Club's Content Library! As a member of the Feel Good Social Club, you'll gain unlimited access to:
customizable Canva Templates
easy peasy Tutorial Videos
actionable Content Planning Workshops
AND 30+ indepth post prompts like the ones I'm sharing with you today!
109 | Got Poster's Block? Here's How To Overcome It.✍️
22 Feb 2022
00:48:51
Are you constantly staring at that dreaded blinking cursor and wondering: What the heck should I post today???
Poster's block (aka writer's or creator's block) SUCKS.
So today, I'm sharing ALLL my tips for how you can overcome "blank mind syndrome" when you're struggling to create your posts, and get your creative posting juices flowing!
⭐ My best advice for not only generating endless content ideas but also making your posts as strategic as possible
⭐ How to determine if you're a visual and/or caption starter, and how to ignite inspiration, based on how your brain works
⭐ The permission slip you probably need if you're creating content, but not *actually posting* content ;)
Nailing Your Podcast Launch Strategy with Rosemarie Callender
01 Jul 2024
00:32:42
Ready to get your podcast launched strategically? In this episode, Rosemarie Callender shares her expertise in helping women coaches and service providers to launch and grow impactful podcasts.
Plus, Rosemarie dishes on how to streamline content creation using your podcast!
Hit Play Now To Hear:
✸ The importance of podcasting as a marketing and sales asset ✸ How to repurpose podcast episodes to cut content creation time in half ✸ Personal experiences and strategies for launching and sustaining a podcast ✸ Overcoming the fear of niching down and understanding your ideal listener ✸ Video Podcasting: to do or not to do?
108 | Telling Your Story Authentically Online with Shelby Lavery
15 Feb 2022
00:39:03
When it comes to showing up online, you've probably heard a few biz coaches and marketing experts (including me ;) saying things like: "Be authentic!" "Tell your story!" "Let your customers get to know the real you!"
BUT it's one thing to hear that and another thing to know what exactly what that means and how you can actually go about doing that.
So, my guest today Shelby is walking us through the process she uses with her clients to help them discover their authentic story and share it in the best way with their customers on Instagram!
We chat about
⭐ How to set boundaries with your customers/clients (even when it's scary) and how it will do the most to make your business sustainable for you
⭐ Shelby's process for discovering your authentic story and how you can use it in your brand's messaging to build trust with your ideal customers
⭐ Her professional opinion as a social media manager on all of the recent algorithm changes and new features Instagram has rolled out in the past year - and how you can adapt and utilize everything in the best way!
(psst... Shelby is my previous Social Map student and current Feel Good Social Clubber, and this is actually her SECOND time on the show! If you enjoy our conversation and want to listen to her first interview, scroll down to Episode 46!)
107 | How To: Create Memes For Your Brand's Social Media Content
08 Feb 2022
00:32:26
We ALL love a laugh, right? (including your ideal customers 😉) Adding memes to your brand's weekly content is a great way to give your brand more personality, relate to your ideal customers on a more personal level AND boost your visibility & performance on the platform.
So in today's episode, I'm breaking down:
👉 exactly WHY memes are so awesome for your content
👉 HOW to create memes for your brand (including my "formula" for creating a meme, even when you don't feel funny)
👉 plus I'm sharing ideas for different types of reels content you can create!
106 | He Put A Ring On It! Our Not-So-Perfect (Yet Pretty Perfect) Engagement Story 😂
01 Feb 2022
00:24:04
Today's episode is a litttttle different than our usual actionable marketing episodes, because I'm sharing a personal story about how Brett and I got engaged this past month.
Although I do try to share a "social media takeaway" moral of the story, it's more about sharing a relatable experience and celebrating with YOU, my feel good listeners.
SO, grab a coffee or a cocktail, sit back and enjoy a little casual / entertaining / relatable storytelling from one of your best gal pals. (that's me!)
P.S. I'd also love to hear from YOU!!! If you enjoy this story and want to share your own, hit me up on Instagram at @feelgoodsocial!
Send me a message and tell me you came from the podcast and I'll be sure to give you a follow back!
105 |Struggling with Content Creation? Here's Why The FGS Club Is Your Best Next Step!
25 Jan 2022
00:21:35
If you've been struggling to show up on social media for your brand and create content that actually gets you results without wasting your precious time...
This is our online membership for down-to-earth entrepreneurs that includes:
⭐ unlimited access to our Content Library stocked with customizable Canva templates, tutorial videos and in-depth post prompts
⭐ our monthly Content Planning Workshops where we come together to outline our social media strategies and brainstorm content ideas for each upcoming month
⭐ fun & easy Content Challenges to give you a little extra incentive to post each month for the chance to win super cool prizes
⭐ our super rad Community Forums (that aren't on Facebook) where you can connect with other supportive entrepreneurs who are on the same journey as you - ask questions, brainstorm content ideas, request feedback on your posts before you post them, and more!
If this sounds like something you'd like to join, I'd love to see your beautiful face in there, friend! JOIN TODAY: feelgoodsocial.com/club
(psst... make sure you join NOW to lock in the lowest price ever! The price is going up at the end of the month, so don't wait!)
104 | My Exact Process For Mapping Out Your Monthly Content For Your Brand
18 Jan 2022
00:30:41
How can you make your social content less overwhelming / confusing / frustrating and *more* strategic, easy and enjoyable every month? By MAPPING out your month first, so you know exactly what / why / how you're posting.
In today's episode, I'm breaking down the exact process I walk my Feel Good Social Clubber's through every month in our Content Planning Workshops, so you can gain clarity and confidence when it comes to showing up online for your brand.
And if you enjoy this process, I'd love to invite you to check out our online membership for down-to-earth entrepreneurs The Feel Good Social Club!
Like I said, we host monthly live planning workshops for mapping out our monthly strategies, brainstorming content ideas and creating our social media plan-of-attack.
The Club also includes an exclusive, unlimited Canva template & tutorial library to make your content creation process as easy as possible...
PLUS, we have a rad online community (that's *not* on Facebook ;) where you can connect with other awesome entrepreneurs who "get it" and are happing to answer your questions, give you feedback, dish up a pep talk or kick you in the accountabili-booty whenever you need. ;)
Are you ready to create your 2022 Content Strategy, so you can easily create content that gets you the best results without wasting your precious time? Join our FREE live 2022 Content Strategy Workshop that's happening Tuesday, January 18 here: feelgoodsocial.com/2022
In this workshop, we'll outline your Content GOALS x PILLARS x PLAN, so you can get super clear on the why, what and how of your brand's content for this upcoming year. Not only will this help you see better results, but it'll also make your content creation process easier!
#RealTalk: If you're just posting willy nilly and creating content without rhyme or reason, you're wasting your precious time.
When you create a Content Strategy, your content creation process will be easier, you'll build trust with your ideal customers and you'll see better results for your business.
Are you ready?
In today's episode, I'm sharing how you can outline your content GOALS x PILLARS x PLAN to make your 2022 strategy the best it can be!
Our FREE 2022 Content Strategy Workshop has already happened...
But I'd love for you to check out the Feel Good Social Club! Join the Feel Good Social Club TODAY: feelgoodsocial.com/club
---
Struggling to hone in on your Brand's Vibe on Instagram? Take our quick & fun quiz: feelgoodsocial.com/quiz
Mini 030 | The GOLDEN RULE For Using Content Trends To Market Your Brand
06 Jan 2022
00:13:10
Here's the one thing I always remind my clients, students and myself when it comes to hopping on the marketing TREND TRAIN. Tune in to make sure you're not making this mistake and wasting your time with trends that just won't work for you!
Welcome to 2022! There is no better time than right now to hit the ground running with your marketing strategy (especially with one that makes you feel good and excited to show up for your biz.) Tune into this episode to learn all about the social media and marketing trends of 2022 and what it could mean for your content strategy.
I cover:
+ The kind of content that Instagram users are craving the most
+ What content users are tired of seeing (translation: what’s gonna make them keep on scrollin’)
+ Some easy ways you can implement some of these new trends to optimize and stack your content in a simple and strategic way (really, it just makes so much sense)
+ Why I actually recommend removing followers
+ Why spending LESS time but more intention on your content is going to be so important this year
+ My prediction for this year (seriously, you might be pleasantly surprised)
+ And how these trends can help you create genuine connections and an engaged community
Mini 029 | How To: Reflect On 2021 And Make 2022 Your Best Year Yet
30 Dec 2021
00:26:50
In today's no-so-mini Minisode (sorry I talked a little longer than usual ;) I'm sharing my own process for reflecting on the past year and pumping myself up for 2022, plus the questions you should ask yourself, if you want to join me!
Ready to get ChatGPT to sound like your brand? With this quick, easy and actionable mini-course, we'll walk you through the steps of training your new AI Assistant to think and sound like you. In less than one hour, you'll be upleveling your biz authentically and strategically with ChatGPT.
Ready to train ChatGPT to sound like you? In less than an hour, our mini-course walks you through the step-by-step process of training your AI assistant on your brand persona.
101 | Finding Balance in Your Marketing Strategy with Lindsay Graves
28 Dec 2021
00:45:25
There’s no cut and dry way to market your business on social media. But our brains want yes and no answers for how we should do things. So a lot of times our content ends up coming out a little flat - either sharing tip after tip after tip or just saying “buy from me, buy from me, buy from me” - because that’s what we think we’re supposed to do. But what’s actually attractive to your ideal customers is your perspectives, your mission, your values, and your stories. That’s what makes your brand unique and that’s what people end up loving about you. And it’s a realization that former 1:1 coaching client of mine (and now - founding member of the Feel Good Social Club), Lindsay Graves, has figured out. Check out this episode where she shares how she’s learned how to create content for her business in a way that works for her.
We talk more about
+ Lindsay’s story and what she does (It’s pretty stinkin' cool, especially if you’re a plant person and you live in a high altitude climate)
+ How you’ve kind of got to go through this “trying things out” period to find a strategy that works for you
+ How to avoid getting distracted by shiny marketing strategies and treat your content creation like a science experiment
+ And how your social media strategy is only one part of the marketing puzzle (Or one slice of the pizza, which is actually the metaphor we used in this episode)
100 | The 4 Most Important Lessons I’ve Learned About Starting a Podcast
21 Dec 2021
00:57:12
Happy 100th episode of the Feel Good Social Podcast!! I can’t even believe that we are officially 100 episodes in my friend!!! And let me tell you. . . after two years of podcasting (and over 30k downloads), I’ve got a list of lessons learned. So in today’s episode, I’m sharing with you some of the most important lessons I’ve learned during this podcasting journey (so far) and some helpful tips. So if you’ve been toying around with the idea of starting your own podcast, or if you’re in a season of your business where you feel like you are just struggling to make this entrepreneurship thing work, definitely grab some earbuds and hit play on this episode!
I cover:
+ Why I even decided to start a podcast in the first place
+ How, in the beginning, I really struggled with perfectionism and what I’ve done to help overcome it
+ What “being consistent” really means to me and how I don’t let certain things in my business diminish the other important priorities in my life (anymore).
+ How I’ve learned to face one of my biggest fears (criticism) and how it’s helped me immensely grow as a person
+ And how taking action and starting this journey almost two years ago has helped boost my confidence. Not only in who I am as a person, but also in who I am as an entrepreneur.
If you enjoy this episode, please leave a review on Apple Podcast and share it to your Instagram stories!
Mini 027 | 3 Content Ideas for PROMOTING Your Offers On Instagram
16 Dec 2021
00:16:26
If we're showing up on Instagram for our brands, we've gots to be PROMOTING our offers, friends. And as the highest revenue-generating month of the year, December happens to be the perfect time of year to do this.
(but also, you should be promoting yourself every month of the year, just sayin')
In today's minisode, I'm sharing 3 promotional content ideas you can share on Instagram!
PLUS if you would like access to customizable Canva templates that have already been created for each of these posts, check out the Feel Good Social Club!
I just so happened to create templates for each of these ideas - and they are available in our Club's Content Library. Head to feelgoodsocial.com/club to check it out and join now!
You'll gain immediate access and unlimited downloads of all of our 100+ customizable Canva Templates, as well as our tutorials, workshops and community forums!
99 | SELLING 101: Speaking to Your Ideal Customer's Motivations and Objections
14 Dec 2021
00:33:01
Serious question - how do you feel about selling? Do you hate it? Do you wish you could just market your services without ever having to get into any 1:1 sales conversations with potential clients? Do you feel like selling makes you feel manipulative and sleazy? Let’s change that. Because you have to be able to confidently sell your products and services, right? In this episode, I’m sharing a strategy to help you feel much more comfortable and confident when it comes to selling. (Warning: side effects may include, actually enjoying the sales process).
I cover:
+ How sales can feel really good (and helpful!) to your potential customers - not manipulative
+ The 3 most common objections that potential customers have - no matter what it is you’re selling
+ How to get specific about objections
+ How to help your potential customers overcome those objections
+ The golden rule when it comes to closing 1:1 sales conversations
+ How understanding your customers' objections and motivations will help improve your messaging and boost sales + How customer motivations and objections can help you create your social media content
If you enjoy this episode, please leave a review on Apple Podcast and share it to your Instagram stories!
Join the Feel Good Social Club! Our marketing membership for down-to-earth entrepreneurs who want to create content with ease, show up strategically every month and make friends with rad folks who get it. Join today: feelgoodsocial.com/club
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What's your BRAND VIBE on Instagram? With our quick & fun quiz, you’ll hone in your brand's personality + voice + visuals, so you can easily create content that feels "on brand" and looks beautiful in your grid!
98 | Building an Inclusive Community with Purpose with Caitlin Yong
07 Dec 2021
00:38:32
Caitlin Yong is a longtime college friend of mine who's simply extraordinary. She’s an avid adventurer with a love for splitboarding, and her outgoing and spontaneous personality is just contagious.
With a dedicated focus, she has been building an awesome community Backcountry Together for BIPOC and allies who want to get out there and tackle the slopes. Tune in to hear Caitlin's inspiring story about getting out there and taking action on the things you’re passionate about.
We cover:
+ The story behind her new nonprofit community Backcountry Together
+ Building an all-inclusive community, based on your purpose and passion
+ Being tunnel-visioned about the things we are passionate about
+ How naturally everything can fall into place when you understand and focus on your core mission and values
+ Surrounding yourself with people and a community with common goals
+ Information on what you can look forward to in the Backcountry Together community and event meetups
Join the Feel Good Social Club! Our marketing membership for down-to-earth entrepreneurs who want to create content with ease, show up strategically every month and make friends with rad folks who get it. Join today: feelgoodsocial.com/club
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What's your BRAND VIBE on Instagram? With our quick & fun quiz, you’ll hone in your brand's personality + voice + visuals, so you can easily create content that feels "on brand" and looks beautiful in your grid!
Have you been avoiding creating Reels for your business? I’m not gonna lie, I’ve personally been putting it off too.
But I’ve recently gotten the chance to do a little deep dive into the Reels creation process and honestly, I’m pleasantly surprised! There’s a small learning curve to it but once you work through it, it’s actually a really fun way to market yourself and your brand!
But aside from that, it’s a really popular trend right now so the IG algorithm is favoring that type of content, making it a really powerful tool for increasing your visibility.
So if you’ve been on the fence about creating Reels for your business, I want to encourage you to give it a shot! In this episode, I’m sharing what I’ve learned so that you can start creating Reels, without having to spend a lot of extra time trying to figure it out.
I cover:
+ How to find trending audio (and!) how to actually save it so that you can use it later
+ How to brainstorm your content ideas so that you can create a Reels plan of attack
+ Tips on how to record your video clips and the best way I found to edit them
+ Thinking ahead about what you want to create and gathering everything that you need before you actually begin the creation process
+ Leaving perfection at the door, having fun, and just getting it done
Join the Feel Good Social Club! Our marketing membership for down-to-earth entrepreneurs who want to create content with ease, show up strategically every month and make friends with rad folks who get it. Join today: feelgoodsocial.com/club
Mini 026 | Has Your Engagement Been Dropping Lately?? Listen to this.
24 Nov 2021
00:10:44
Your Instagram engagement is about to see a BIG DROP (if it hasn't already) and it doesn't mean anything about YOU, my friend. 💛 This happens every year, and it's not your fault. Tune in now to find out why engagement rates always drop this time of year, and remind yourself: it's okay. 😘
If you are in the first year (or first few months) of your business, and you’ve been stressing out trying to figure out what your brand is (or heck, just trying to figure out who your ideal client is). . . I’ve got something for ya. In this week’s episode of The Feel Good Social Podcast, I got together with visual branding expert, Gabrielle Blades, of Blades Creative. We talk all about the brand discovery process and a few ways that you can go about creating an attractive brand, even if you’re just starting out.
We chat about:
+ Why branding is important
+ The questions you should ask yourself in the beginning stages of branding
+ How the messy, middle stage of business is where you’ll find the most clarity for your brand
+ Using your first brand as a time for exploration
+ When it may be necessary to rebrand
+ How discovering the core values of your business will help build the foundation for your brand
Join the Feel Good Social Club! Our marketing membership for down-to-earth entrepreneurs who want to create content with ease, show up strategically every month and make friends with rad folks who get it. Join today: feelgoodsocial.com/club
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What's your BRAND VIBE on Instagram? With our quick & fun quiz, you’ll hone in your brand's personality + voice + visuals, so you can easily create content that feels "on brand" and looks beautiful in your grid!
95 | What it REALLY Means to be Confident Online with Katie Hawkes
16 Nov 2021
00:54:54
Instagram got you feeling down? I’m not gonna lie, it can be a lot. Constantly consuming everyone else’s highlight reel is the perfect recipe for comparison my friend. That’s why it’s called “doom scrolling” . . . and it can make it pretty dang hard to continue to show up consistently for your own brand! So if you’re looking for a little pick-me-up, listen in as I chat with the Contagious Confidence podcast host, Katie Hawkes, about staying confident about yourself.
We cover:
+ Katie’s story and how the Contagious Confidence podcast came to be
+ Doing things before you’re “ready”
+ Finding peace and joy in the journey
+ Letting go and believing in yourself
+ Acknowledging when comparison is happening and how to exit the situation
+ How you can be vulnerable in your content without sharing the nitty gritty details (if you don’t want to)
How to Build a Life-Giving Business with Dr. Sabrina Starling
24 Jun 2024
00:28:45
Want to build a life-giving business? In this episode, Dr. Sabrina Starling shares her transformative strategies for small business owners who want to build a sustainable business.
Kinsey and Dr. Sabrina discuss how to create a business that supports a balanced lifestyle without sacrificing growth.
Plus, Dr. Sabrina shares the five steps of the Tap the Potential Solution, her innovative approach to hiring A-players and creating sustainable profitability.
Hit Play Now To Hear: ✸ How to design a business that doesn’t take over your life ✸ The five steps of the Tap the Potential Solution ✸ Tips for hiring A-players without the usual headaches ✸ Building sustainable profitability while scaling ✸ Balancing work and life as a busy entrepreneur
94 | 4 Tips for Engaging in a Genuine Way On Social
09 Nov 2021
00:29:52
If you've looked into Instagram's algorithm at all, you've probably seen that ENGAGEMENT is the driving force behind how well your posts perform. But if you’re sitting there thinking, “that’s great Kins, but how in the heck do I do that without making it feel weird or awkward?. . .” Well first, don’t worry because I’ve totally been there. And second, in this episode, I’m sharing all the ways I know how to engage and interact on Instagram in a real, genuine, and authentic way.
I cover:
+ What exactly the IG algorithm is, what it’s looking for, and how it works
+ Why genuine interaction can help boost your performance and visibility on the platform
+ Tips on how to cultivate real relationships with your ideal clients
+ How to change how you think (and feel) about starting conversations with people
+ And how to keep the IG algorithm from thinking you’re a robot
If you enjoy this episode, please leave a review on Apple Podcast and share it to your Instagram stories!
93 | 4 Steps to Create a Content Strategy with Evelyn Templar
02 Nov 2021
00:46:35
Would you consider yourself to be a high achiever? Do you put a lot of pressure on yourself and set really high expectations? (I mean, as entrepreneurs, we’re all raising our hands, right?) Evelyn Templar is a social media manager and her jam is serving nail technicians. She is one smart cookie when it comes to creating a content strategy that works for you.
We geek out over:
+ The pressure (and then guilt) that entrepreneurs often feel while building a business
+ Sticking to your boundaries and giving yourself grace
+ Figuring out what your overall intention is when it comes to your content
+ Figuring out what things you want to talk about most in your content and how it relates to your audience
+ Figuring out your posting frequency
+ Reaching a place of never-ending content ideas
+ Evelyn’s tips and tricks for launching an offer for the first time
Mini 025 | 5 Content Trend Ideas You Can Easily Create For Instagram
28 Oct 2021
00:16:31
Looking for trendy content ideas that will boost your performance on the algorithm? Today, I'm sharing 5 types of posts you can easily create for your brand on Instagram!
And if you're looking for Canva templates for these types of posts? I've got you. 😘 I've included customizable templates for all of these content trends in our new Content Template Library in our Feel Good Social Club!