Explorez tous les épisodes du podcast How to Spin It
| Titre | Date | Durée | |
|---|---|---|---|
| How to Spin It: Christmas Special with Hannah Sharratt | 18 Dec 2025 | 00:42:30 | |
Christmas is one of the biggest commercial moments of the year, and a super important time for PR and advertising people. Now is the time of the year where everyone has an opinion on a Christmas ads, so it felt like the right time to speak with someone who really knows the season. | |||
| Purpose and PR: Reimagining Agency Life with Riannon Palmer | 05 Aug 2025 | 00:46:31 | |
PR has a perception problem, and a work culture problem. In this episode, I speak with Riannon Palmer, founder of feel-good agency Lem-uhn, about what it means to build a more thoughtful, purpose-led approach to PR that delivers strong results without burning people out. We talk about the culture of overwork that still dominates agency life, how flexibility and boundaries can lead to better campaigns, and what it takes to run a values-led business without compromising on ambition. We also explore the role of AI, greenwashing, and why the best comms people are often the first to call out bad decisions from within. About the guest: Mentioned in this episode: You can connect with me Kayleigh-Anne Soryal on https://www.linkedin.com/in/kasoryal or visit https://www.love-comms.com If you enjoyed the episode, please follow and share it. It helps new listeners find the show. | |||
| The Power Behind the Brand: Rethinking Influence in Fashion & Beauty with Alison Bringé | 22 Jul 2025 | 00:39:43 | |
Influence drives the fashion and beauty industries, but are we measuring it in the right way? In this episode, I speak with Alison Bringé, Chief Marketing Officer at Launchmetrics, about the real power of celebrity and influencer partnerships. From red carpet moments to viral TikTok clips, these are the moves that shape brand perception and sales. But behind the buzzwords and paid fame lies a deeper question: how do we actually qualify influence? We discuss the murky history of measuring press impact and reach, and Launchmetrics’ Media Impact Value (MIV®) that help brands quantify the true value of visibility across print, social and online. Alison also shares her views on what makes a great brand moment, how brands get it wrong, and why understanding context is just as important as counting clicks. Mentioned in the episode: · Launchmetrics Brand Ambassador Marketing 2025 Report · Upcoming Webinar on Qualitative Metrics About the guest: Connect with her on LinkedIn You can connect with me on LinkedIn at Kayleigh-Anne Soryal or visit lovecomms.co.uk If you enjoyed the episode, please follow and share it. It helps new listeners find the show. | |||
| Motherhood and PR: Shaping Careers That Work with Bethany Pearson | 08 Jul 2025 | 00:51:53 | |
Motherhood and PR is not always a great mix; the industry has traditionally rewarded long hours, always-on ambition and those who put work first. In this episode, I speak with Bethany Pearson (Betty), PR Director at Grayling and a founding mother of PR Mums, about how the PR world is starting to respond to these challenges and what still needs to change to build more inclusive careers. We discuss how ambition is perceived after maternity leave, the structural barriers faced by returning parents, and the emotional labour many continue to carry. We also explore where progress is happening and how leadership and teams can better support working parents, and the amazing work of PR Mums and other organisations to drive positive change. About the guest: Mentioned in this episode: You can connect with me at https://www.linkedin.com/in/kasoryal or visit https://www.love-comms.com | |||
| Platform Power and Audience Behaviour with Dr Zoetanya Sujon | 24 Jun 2025 | 00:45:32 | |
Social platforms shape what we see, how we speak, and what gains attention. We talk about:
Dr Zoetanya Sujon is the author of The Social Media Age, published by SAGE. Follow her at linkedin.com/in/zoetanya-sujon. You can connect with me at linkedin.com/in/kasoryal or visit love-comms.com. | |||
| Finding Your Voice with Jess Preston | 10 Jun 2025 | 00:55:22 | |
You can be brilliant at your job and still be terrible at communicating it. In this first episode, I speak with Jess Preston, co-founder of Inside Voices and a communication coach who works with leaders and spokespeople to help them speak with clarity and confidence. We explore how habits, nerves and early influences shape the way you speak, and what to do when your voice doesn’t match your intention. We talk about the British discomfort with confidence, media training, and what makes a strong spokesperson in today’s landscape. We also discuss how brand jargon weakens messaging, and why clear, human language matters more than ever in public relations and internal communications. Jess shares practical advice on voice training, public speaking and managing nerves, drawing on her background in performance and coaching. I reflect on what I’ve seen go wrong and right behind the scenes in brand PR and leadership communication. Follow Jess on Instagram at @weareinsidevoices and explore her work at weareinsidevoices.com. Connect with me on LinkedIn at linkedin.com/in/kasoryal or visit love-comms.com to learn more. | |||
| Introducing How to Spin It | 27 Jan 2025 | 00:01:01 | |
What does it take to 'spin' today’s scandals and successes? How to Spin It is about the people shaping perception; those working behind the scenes to build and direct the stories we see around businesses and brands. Hosted by Kayleigh-Anne Soryal, a Head of Comms, this series explores how PR & Comms professionals do what they do. It’s a conversation about modern communication, and the space between intention, interpretation, and influence. | |||
| Measurement and PR: Proving the Value of Your Work with Marianne Morgan | 10 Feb 2026 | 00:44:02 | |
This episode is about knowing the value of your work, keeping sight of it, and being able to articulate it when it counts. In this episode, I’m joined by Marianne Morgan, Insights and Evaluation Lead at the Information Commissioner’s Office, to talk about embedding measurement into everyday ways of working and using it to confidently demonstrate the impact of PR. Marianne brings deep experience from PR agency environments into her specialist work in communications measurement. We discuss how insight can help you stay on track, strengthen decision-making, and show the worth of your work without everyone needing to become a “data person”. The conversation also explores Marianne’s current work at the ICO and how evaluation supports communications around complex and sensitive issues. Marianne also reflects on returning from maternity leave, moving into a specialist role, and how developing deep expertise can open new paths in a PR career. About the guest Connect with Marianne on LinkedIn. Mentioned in the episode: The Ripple Effect - Communicating with empathy after a data breach Better Records, Together - Connecting people with their care story Connect with me: | |||
| Relevance and Perspective: Building Brands with Shilpa Saul | 27 Jan 2026 | 00:41:31 | |
This episode is about relevance; who brands are really speaking to, who gets left out, and what happens when decisions are made without enough perspectives in the room. In this episode, I’m joined by Shilpa Saul, Partner at The Unmistakables, to talk about relevance, power, and how brands and organisations can create work that truly connects with people. Shilpa shares her journey from PR agency and in-house roles into building a consultancy focused on helping brands and businesses become relevant to more people, not just people like them. The conversation explores internal and external relevance, from workplace culture, pay, progression and power dynamics, to brand behaviour, cultural engagement and when taking a stance helps or harms. About the guest Shilpa Saul is Director at The Unmistakables, where she works with brands and organisations to help them become relevant to more people, internally and externally. She brings over 25 years of experience from fast-paced agency and in-house roles. Connect with Shilpa Connect with me: | |||
| Ambition and Burnout: Building a Different Way of Working with Lee Griffith | 13 Jan 2026 | 00:45:50 | |
This episode is about ambition and what it’s like to operate for years in high-pressure communications roles. I’m joined by Lee Griffith, founder of sunday skies, to reflect on her career in senior communications roles and the shift that led her to retrain and build a different way of working. Lee spent nearly two decades working in communications across large public sector environments most recently as a Communications Director. We talk about advising leaders, navigating expectations in PR, and the judgement calls that come with senior roles. The conversation also explores her decision to step away from corporate life, retrain as a coach, and how she now supports people to (un)learn leadership, ambition and responsibility in work and life. About the guest Lee Griffith is the founder of sunday skies. After almost 20 years in senior communications roles across large public sector organisations, Lee retrained as a coach and now works with people who care a lot to (un)learn the rules that were never written with them in mind, so they can lead, work and live on their own terms. Connect with Lee Connect with me | |||
| Sustainability and Communications: Making Impact Stories Clear with Thea de Gallier | 03 Mar 2026 | 00:40:03 | |
This episode is about communicating impact clearly, making sense of complex information, and finding ways to engage people without diluting the message. In this episode, I’m joined by Thea de Gallier, a communications consultant working in impact storytelling and digital content in the climate space, to talk about translating science, policy and sustainability reporting into communications people can actually understand. Thea shares their journey from journalism, including several years working at the BBC, into freelance communications, and how their experience across digital journalism and content formats shaped their approach to clarity, tone and storytelling. We discuss impact reporting, greenwashing, and the challenges of communicating sustainability in a landscape where regulation is shifting and scrutiny is increasing. Thea reflects on their work with organisations including the World Economic Forum, including time around Davos, and what that revealed about the gap between policy ambition and public understanding. About the guest Thea de Gallier is a communications consultant specialising in impact storytelling and digital content in the climate space. After seven years as a journalist covering social affairs, including time at the BBC, they now work with NGOs, nonprofits and mission-led organisations to make scientific and policy information accessible, engaging and clear. Connect with Thea Connect with me: | |||