What if your Webinar ads are still going strong after one whole year?

Normally, we’d pull the life support on such an old and dusty ad within weeks…

…to prevent people from getting bored looking at the same ads over and over again.

But there ARE exceptions to the rule.

For instance, when we designed this particular video ad for one of our clients, it became an INSTANT hit.

More than a year later, it’s STILL getting one of the best CPL (Cost per Lead) and ROAS (Return on Ad Spend), which is insane.

That’s why in this episode of ‘Founders Go Naked’, I’ll be talking about the 4 steps we took to create this golden goose of a video ad (it just keeps on giving!).

You’ll learn how to craft an amazing video ad, specifically:

• How we “piggybacked” on a popular Netflix show about making money to BOOST ad performance (and no… it’s not Squid Games)
• How to make people CURIOUS enough to want to read or watch MORE
• Knowing when to REFRESH your ad and when to CHANGE

This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that partners with high-ticket coaches to scale their businesses with Webinars

- by using a proprietary blend of story ads and battled-tested sales funnels to achieve better returns on ad dollars.

Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com 

Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com

Today, coaches have access to AI like ChatGPT that can produce hundreds of ad copies and headlines in SECONDS.

Obviously, that’s going to be a great help when it comes to marketing your webinars.

But is any of that AI-made content going to transform your coaching business into 7 or 8 figure success stories?

The short answer is: no… because everyone is doing it. 

The long answer is: no… because you need something else too.

And that something else was what helped one of our new clients go from 3x ROAS to a whopping 8x ROAS on the first webinar we helped him market!

(And in the process, helping him get six figures in sales!)

Today, I’m going to break down the 5 specific things we did to help our client achieve that.

You’ll discover:

• What data to look at to differentiate between what’s working - and what’s trash
• How to create an EFFECTIVE sales funnel for your webinars
• How to turn your landing page from generic… to irresistibly SEXY to your clients
• Why it’s important to keep refreshing your ads
• How annoying (but ultimately helpful) my AI co-host, Doubting Debbie, can be

This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that partners with high-ticket coaches to scale their businesses with Webinars

- by using a proprietary blend of story ads and battled-tested sales funnels to achieve better returns on ad dollars.

Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com 

Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com

Not too long ago, one of our clients had a ‘gut feeling’ about Webinar ads.

Instead of relying on our system of testing and data collection, he insisted to run the video ads he had created without our input.  

As a result, he went from having 4x ROAS (Return on Ad Spend) at his previous webinar… to actually LOSING money on his next one!

And that’s just one of the THREE common mistakes we’ll be talking about in this episode!

2024 has rolled in and with it, things are just a little bit different.

So if you’re a high-ticket coach looking to avoid these costly mistakes and get up to speed on how to run a successful webinar in 2024, click that play button!

In this episode, you’ll discover:

• Why data collection is important when it comes to boosting your ROAS
• A powerful two-step approach that can reduce cost per lead up to 40%
• Why awesome copywriting or video can’t help you if you’re missing this one thing

This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that partners with high-ticket coaches to scale their businesses with Webinars - by using a proprietary blend of story ads and battled-tested sales funnels to achieve better returns on ad dollars.

Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com 

Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com

With just one simple tweak to a hook, our ad managed to get over 10,000 Webinar sign-ups in 2 months.

If you’ve ever wondered why your ads are not performing as well as they should, here’s why:

Everyone seems to be copying each other’s ads. 

No matter what niche you’re operating in, your business is going to have a lot of competition when it comes to grabbing attention.

If you are emulating the gurus with your ads… 

… Or simply asking ChatGPT to create the ad for you… 

… You’re gonna end up seeing your money turn into smoke.  

Your ad needs to stand out - and to do that, it’s important that you learn how to craft a good hook. 

And in this episode, we’ll be discussing 7 ways to help you achieve that.  

You’ll discover:

• How to take advantage of current trends to get more people hooked
• How generating controversy can be an EFFECTIVE technique
• How to make your idea, whether new or old, seem FRESH to your customers
• The way to craft hooks that suit your ads and reel people in

This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that partners with high-ticket coaches to scale their businesses with Webinars - by using a proprietary blend of story ads and battled-tested sales funnels to achieve better returns on ad dollars.

Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com 

Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com

Are you looking to cut down on your webinar’s advertising costs?

After 10 years of trial and error, we’ve learned that the first step in running a successful webinar lies in good market research.

In fact, using just 5 market research strategies, we help our clients go from barely breaking even on ad spend, to cutting up to 50-70% of their cost per lead.

Yeah - it’s THAT impactful.

I’d even go so far as to say it’s our #1 secret sauce to winning with ads. 

So if you’re interested in slashing down that webinar lead cost then this episode is for you.

You’ll discover:

• What a Customer Avatar is, and why it’s important to develop one
• How easy and effective it is to do AI-assisted market research
• How to understand what your customer REALLY wants through their pain points and desires
• How to translate your research data into HIGHLY effective ads 

PS: While these tips are primarily for webinars, they apply to any business, really. 

This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that partners with high-ticket coaches to scale their businesses with Webinars - by using a proprietary blend of story ads and battled-tested sales funnels to achieve better returns on ad dollars.

Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com 

Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com

We’re on a mission to make webinars sexy (and profitable) again.

Let’s talk about what REALLY matters for a successful webinar: low cost per lead, high profits!

Episode 2 cuts through all the marketing BS and tells you the 5 ways you can get more people signing up for your webinar - at a cheaper cost per lead.

If you’re looking for a very sexy profit on your webinars, then start here.

You will discover: 

• The first and most important element of marketing that most people forget 
• The simple way to differentiate yourself and make people remember you. 
• The costly mistake people make when advertising on social media 
• The one tip that could double your Webinar page’s sign up rate 
• How to guarantee your video ad will work

This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that partners with high-ticket coaches to scale their businesses with Webinars - by using a proprietary blend of story ads and battled-tested sales funnels to achieve better returns on ad dollars.

Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com 

Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com

What’s this show all about? 

And as a Business Founder, how will it profit you? 

No, it’s not an 18+ rated podcast. 

And no one is actually getting nude (sorry fellas!)

But if you are a Founder, and especially if you have a coaching or ‘expert’ type business, you’ll love this show.   

In this episode we’re gonna set the stage for this podcast. 

WHAT it’s all about, WHO it’s for, WHY should you listen to it and WHEN new episodes will arrive. 

We’ll also explain why we started this podcast. 

This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that partners with high-ticket coaches to scale their businesses with Webinars - by using a proprietary blend of story ads and battled-tested sales funnels to achieve better returns on ad dollars.

Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com 

Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com

Most coaches have a ‘hit-or-miss’ philosophy where they aim to strike gold at the webinar event.

If that’s your approach then there’s good news… there’s an easy way to boost your sales numbers. 

And that’s by a simple paradigm shift to make your webinars profitable again!

You’ll learn:

• How to get high ROAS by improving your funnel with our ‘long tail’ Webinar approach
• How to get sales from the 70% of prospects who DON’T attend your webinar
• How adding low-ticket offers can turn your webinars profitable again.  
• A simple but overlooked tactic to change prospects into paying customers 

#WebinarMarketing #HighTicketSales #HighTicketCoach #SellingOnWebinars #WebinarSales #WebinarROAS

This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.

With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!

Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com

Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com

How do you make your webinar stand out in a marketplace that has thousands of webinars?

It’s not easy in 2024…

Ads just keep getting more and more expensive these days.

While competitors are upping their game with mass-produced AI-generated content or pumping thousands of dollars into their marketing campaigns.

But here’s the good news…

It’s not impossible. And it doesn’t have to cost you your life savings.

These 4 best practices will help your webinar kick butt no matter what.

In this episode, you’ll discover:

• Why there’s riches in niches
• Why you need to solve your client’s ‘bleeding neck problem’
• What industry giants use to stand out from the competition
• How to be controversial… and be LOVED for it

This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.

With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!

Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com

Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com

Are you spending more than you earn on your Webinars?

You’re not alone. 

Marketing Webinars effectively is getting harder and harder each day.

And the thing is the solution may not be better ads - Maybe all you need is a more effective Webinar Funnel structure.

Discover how a high-converting webinar funnel can change the game for you in this podcast.

Here’s what you’ll learn in this episode:

• How our Radical Webinar Framework gets you MORE PROFITS
• Why a winning Landing Page converts your leads into SALES
• How to qualify your leads to get the BEST results
• How to nurture your registrants to increase Webinar attendance rate

If you’re looking for a secret weapon to supercharge your Webinar profits without having to overly contribute to Zuckerberg’s fancy Hawaiian home, then start here. ⚡

This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that partners with high-ticket coaches to scale their businesses with Webinars - by using a proprietary blend of story ads and battled-tested sales funnels to achieve better returns on ad dollars.

Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com 

Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com

Have you ever wondered how to get thousands of attendees to your webinars?

For six-figure coaches who dread the thought of marketing, the leap to a seven-figure business seems daunting.

But if you can master these five secrets, you’ll be scaling your high-ticket Webinars to the moon…

Here’s what you’ll learn:

• How THIS system gets you low CPL (cost per lead) and fantastic returns in the long run
• How to keep clients HOOKED to your narrative
• The power of the Internet’s oldest communication platform
• The ONE thing that marketers tend to forget about their landing page…
• Why it’s important to haul ass when it comes to data analysis

Play this episode now to transform your webinar strategy and start attracting hundreds, if not thousands, of signups with less effort!

This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that partners with high-ticket coaches to scale their businesses with Webinars - by using a proprietary blend of story ads and battled-tested sales funnels to achieve better returns on ad dollars.

Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com 

Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com

Anyone can get fantastic results from their Webinars maybe once or twice and be a ‘one-hit’ wonder. 

But to have your webinars consistently be profitable? 

Now that’s a different story.

That’s why this case study is important…

It shows how we managed to get 3X or more ROAS – consistently – for one of our clients’ webinars.

So if you want to learn the following:

• How changing the core message can skyrocket your ad’s effectiveness
• Why you need to create and test several different ads to boost ROAS
• What to do when you have winning ads – do you keep them, or tweak them?

Then tune into today’s special case study episode of Founders Go Naked.

This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.

With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!

Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com

Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com

People are wired to win.

That’s why the Challenge Funnel is so powerful…

It taps into a primal desire to prove ourselves.

By giving participants small wins each day, you make them believe that they can achieve great things with your solution. 

More importantly, you’re overcoming one of the biggest objections of buying - the lack of trust in their own ability.

That’s why challenges are so effective for selling high ticket offers.  

This episode, I’ll show you how to build the perfect Challenge Funnel…

You will learn:

• How to retarget your leads so they stay engaged with you
• Why an optional ‘premium experience’ gives you the best quality leads
• How to engineer a multi-day challenge that wins your participants’ trust
• How small wins lead to BIG outcomes (for you and the participants!)

This funnel gets fantastic results if you do it right – so don’t miss out!

This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.

With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!

Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com

Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com

What if you could turbocharge your Webinar funnel and get 50% or MORE ROI on your existing Webinar funnel?

All without spending additional  money on ads?

Introducing the Webinar Funnel on Steroids - The Radical Webinar Funnel. 

A powerful high-ticket sales funnel that turns ordinary Webinar funnels into bankable dollars. 

In today’s episode, you’ll learn:

• How to improve the quality of your leads.  
• The one video that your funnel needs to build trust. 
• How to get sales from people who don’t show up for your Webinar.  
• Our comprehensive strategy to market to your leads AFTER the event. 

If you currently do webinars this is a must watch episode. Watch the video to see the whole framework here https://youtu.be/6TxtuibbADg

This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specializes in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.

With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!

Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com

Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com

Are you tired of spending hours creating slide presentations for your Webinars, only to find they don’t actually get people to buy your high ticket offers?

Look no further!

We designed this template to help you save time and convert high-ticket clients.

Here’s what you’ll learn:

• How to make your presentation VALUABLE to your clients
• Why QUALIFYING your audience saves your time (and money)
• How to add a story that RESONATES with the audience
• …and various ways to craft a high-converting webinar presentation

Download the template here: Webinar presentation template.pptx

Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com

This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specializes in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.

With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!

Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com

Ads are getting expensive to run, people aren’t showing up, and even when they do…

…they flake out and don’t convert into sales.

If these pains sound familiar to you, then you’re probably running webinars in 2024.

In this episode, we’ll reveal the top ways you can save yourself from a few headaches - and get more people buying at your webinar. 

You’ll learn:

• How to add a “personal touch” that makes your reminders more effective
• An interesting mind-hack to make people feel more invested in your webinar (so that they actually show up!)
• Four techniques to get past high cost per leads for your ads
• How to “shift beliefs” so that people trust you and buy your offers

This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that partners with high-ticket coaches to scale their businesses with Webinars - by using a proprietary blend of story ads and battled-tested sales funnels to achieve better returns on ad dollars.

Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com

Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com

My client was confused why his webinars weren’t bringing in the sales. 

Sometimes, it’s hard to tell the trees from the forest when you’re in the thick of it. 

Question is - are you making the same mistakes like this client of mine? 

Here’s the good news:

I review his entire Webinar and provide him with action steps to improve it. 

Anyone doing webinars will probably benefit from it. 

This episode, you’ll learn:

• Why SIMPLICITY is king when it comes to presenting Webinars
• How to break through people’s walls and speak directly to their HEART
• Tips on making your presentation look more CREDIBLE

…and other important lessons from reviewing this client’s webinar.

This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that partners with high-ticket coaches to scale their businesses with Webinars - by using a proprietary blend of story ads and battled-tested sales funnels to achieve better returns on ad dollars.

Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com

Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com

Wondering whether or not Facebook or Meta ads are still cutting it these days for marketing your Webinars?

The short answer? Yes.

BUT you need the right strategy to get amazing leads that translate to sales.

So in this episode, discover:

• How to leverage Meta’s INCREDIBLE targeting algorithms
• The right type of ads to produce in 2024 for your Webinar (or any business, really)
• How much you should actually SPEND on your Facebook/Meta ads
• How to avoid getting your ads BANNED by Meta

If you want to get more bang for your buck on Facebook/Meta, start here!

This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that partners with high-ticket coaches to scale their businesses with Webinars - by using a proprietary blend of story ads and battled-tested sales funnels to achieve better returns on ad dollars.

Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com

Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com

People used to LOVE Webinars during the pandemic, but now? Coaches are panicking because Webinar attendance rates are plummeting.

Well, if you’re having problems getting people to attend your Webinar (and thus close your high-ticket offers), rest assured - Webinars aren’t dead in 2024.

This episode, we’ll be talking about 5 radical strategies we can use to boost your Webinar attendance rates.

You’ll learn about:

• The importance of TIMING when it comes to attracting eyeballs
• Using INCENTIVES to attract the right kind of audience
• How to REMIND your potential attendees (without pissing them off)
• Making your Webinar topic irresistible

… and other ways to get those Webinar seats filled up. Listen in and start improving your show up rates today!

This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that partners with high-ticket coaches to scale their businesses with Webinars - by using a proprietary blend of story ads and battled-tested sales funnels to achieve better returns on ad dollars.

Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com 

Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com