If you’ve ever felt like sales doesn’t fit your style or personality, this episode is for you.

Sales strategist and ranch gal Sausha Davis shares a refreshing, psychology-based approach to selling in your equine business.

You’ll learn how to handle objections without pressure, create buying environments that feel natural, and shift your mindset so you can close more sales with confidence.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/203

🐴 The Business Barn Collective → Growth-focused coaching circles for equestrian entrepreneurs ready to leave striving behind and build from a place of purpose.   → Stormlily.com/collective

🐴 Take the Reins 1:1 Coaching → Personalized 1:1 business coaching program for equestrian entrepreneurs ready to ditch the marketing overwhelm, overcome the roadblocks holding you back, and grow an equine business that meets your version of success → Stormlily.com/reins

Whether you’ve seen the movie or not, P.T. Barnum offers a great example of both what not to do and what to do when you’re trying to convert someone to make a buying decision.

In this episode, I’m taking you beyond the move to highlight two common mistakes equine entrepreneurs make when selling (you might not even realize you’re doing them). Plus, we’ll uncover three powerful shifts to help you sell with more confidence, clarity, and connection.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/202

✨ NEW Sell With Confidence: A Strategic 2026 Sales Planning Workshop for Equine Entrepreneurs   

🐴 Take the Reins 1:1 Coaching → Stormlily.com/reins

“Maybe I’m just boring.”

That’s what a client said to me when evaluating the results of a recent promotion. 

How easy it is for us as entrepreneurs to internalize our results! 

Before you blame your offer, your audience, or yourself… there’s one question I want you to ask: What are you measuring your success against?

In this episode, you'll uncover why unrealistic expectations might be keeping you from making the shifts that will actually move the needle in your business.

This isn’t your typical “don’t compare yourself to others” pep talk. We’re digging into real numbers — industry benchmarks for emails, landing pages, and conversions — so you can stop second-guessing and start making informed decisions that grow both your profits and your impact.

If you’re ready to make marketing decisions from a place of clarity and confidence, this one’s for you.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/193

🆓 FREE 4 Steps to Successfully Market Your Horse Business (Even If You Get Horses More Than Marketing) → Stormlily.com/success

🐴 Take the Reins 1:1 Coaching → Stormlily.com/reins

As an equestrian business owner, you’re the decision maker when it comes to pricing your products and services. But, how do you decide if your products and services are priced right?

Who defines what’s right for you? And, when should you adjust your prices?

Pricing is often considered a sales strategy, but price absolutely matters in your marketing too.

In this episode, you’ll learn 3 reasons price matters in your marketing as well as 4 key areas you should consider as you set or evaluable your pricing strategy.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/106

As an equestrian entrepreneur, your pricing is directly impacted by your business and personal goals for your business. Have your written out your goals yet? Get your FREE Goal Setting Cheat Sheet → Stormlily.com/goals

When you have a strong community around you and your brand, the possibilities for your equine business are endless. That’s what Shawna Karrasch and Jessie Hillegas of Shawna Karrasch Equine have discovered.

As a pioneer of positive reinforcement (R+) training in the horse world, Shawna has been building a community for nearly 30 years. But, as you’ll hear in the episode, her aim was not to build a personal brand. Her number one goal has always been to serve the equine community. 

Since she and Jessie Hillegas have joined together, the fruit of Shawna’s labor has become evident. In this conversation, you’ll hear why email marketing matters and what you can do today to build a community around your brand and business. 

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/105

You hear all the time about what you should be doing when it comes to your marketing. But, is there anything you should avoid? Well, yes!

In this episode, you’ll learn the two biggest mistakes equine entrepreneurs make when it comes to their marketing and what you should do instead.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/104 

Do you ever feel like you jump into a new year barely holding onto the reins? Or, do you have a list of goals so long you feel overwhelmed before you’ve even started?

If that’s you, I have just what you need!

While I’m a big fan of setting goals, I’m also a big fan of selecting a word for your year. From both a professional and personal level, choosing a word or set of words is a powerful way to bring clarity and intention to the work you do.

That’s why I’m sharing with you THREE words I believe have the power to transform your business in 2023.

Whether you’re just getting started or you’ve been in the game for years, every equine entrepreneur will benefit from writing down these words on a sticky note and keeping them nearby!

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/103

How do you evaluate if you’ve had a good year in your business? Do you just look at the bottom line of the profit chart or bank statement? I sure hope not!

When you do an effective year-end review, you’ll know if what you’re doing is actually moving you closer to your long-term goals and the vision you have for your business. So, grab your notebook and let’s answer 3 questions that’ll help you to have an effective year-end review!   

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/102

Have you ever had someone compliment you about something but you didn’t necessarily see it as a good thing? 

Or, maybe you have clients right now that tell you they love something in particular about how your work or about working with you and, until now, you’ve taken it for granted?

The reality is that, as a business owner, your business will grow sustainably and strategically the more you listen to those people!

Because when you lean into your strengths, the areas where you really shine, then your passion shines through and your skills come to life.

That’s what’s been happening for Lindsay Hayes-Cofell of Hayes Cofell Performance Horses, and it’s ultimately led to her launching a brand-new online course that’s all about equitation—her sweet spot.

Learn more about Equitation Accelerator → Stormlily.com/equitation

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/bonus1

Hear more from Lindsay Hayes-Cofell on the Podcast 👇

Episode #2: Why Email Marketing Isn’t Just For Apple, Starbucks and Ariat [with NRHA Professional Lindsay Hayes-Cofell]

Episode #4: How to Use the Testimonials In Your Backpocket to Boost Your Marketing  

Whether you’re in the English or Western world or somewhere in between, my trip to the NRHA Futurity was packed with takeaways and mindset shifts that have the potential to elevate your business in the coming year.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/101

Book Your Clarity Coaching Call → Stormlily.com/clarity

Episodes 1 through 99 have been power-packed. Am I right?

You’ve learned so much about how to market your horse business since this podcast started in October 2020. From social media to websites to email marketing, from learning how to reframe failing in business to success tips from Road to the Horse champion Mike Major and personal performance coach and well-known cow horse trainer, Barbra Schulte—there has been no shortage of practical insights and actionable strategies.

So, to celebrate 100 episodes, we’re diving into one big lesson I’ve learned since starting the podcast. And, of course, how you can apply it to your horse business!

You’ll learn my biggest takeaway so far, complete with three quotes to keep handy for when you feel frozen in fear.

PLUS, as part of the 100-episode celebration, I’m giving YOU the chance to win one of my very favorite equestrian-themed candles! It’s easy to enter but you’ll have to listen to find out how. 😉

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/100

Whether you’re a fan of country music or not, I’m sure you’ve heard of Garth Brooks. But, did you know you can actually learn quite a bit about marketing from him?

Honestly, I’m sure there are more than 6 lessons to be learned—these takeaways aren’t even obvious things he does as a marketer to get people to the concert. But, as I went to my first Garth concert for my birthday I couldn’t help but take down some notes throughout the experience that made me think of you. Things will help you market your horse business well. And, of course, with each lesson you’ll get a practical takeaway. That’s just how I roll! 😉

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/99

Planning your next product or service launch? Whether you’re a launching newbie or you’ve lived to tell the tale but aren’t sure you can make it through another one, this episode is for you.

You’ll discover the 7 essentials that are key for every equine entrepreneur to follow as you launch your product or service—for the first or fiftieth time.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/98

If you’re lacking clarity on how to market your equine business and you’re tired of trying to do it all alone, business coaching *might* be the key to unlocking your growth. But, is it really for everyone?

As a business coach, I can honestly tell you that not everyone should hire a business coach.

So, how do you know if your’e ready? How do you know if it’s for you right now?

In this episode, we’re getting real about the reasons equestrian entrepreneurs hold back from hiring a coach and how to know when the time is actually right.

Because coaching isn’t for every horse business… but it might be exactly what you need.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/192

🆓 FREE 4 Steps to Successfully Market Your Horse Business (Even If You Get Horses More Than Marketing) → Stormlily.com/success

🐴 Take the Reins 1:1 Coaching → Stormlily.com/reins

Does narrowing down your best-fit audience or ideal customer make you nervous? You’re afrid to be for one group of people because you think that means you’re saying your product or service won’t work for anyone but that segment? (And of course, that’s not true because what you do will work for every horse and every rider. 😉)

The reality is if you’re creating marketing that speaks to everyone it actually speaks to no one.

That’s why in this episode, you’ll learn why identifying your best-fit audience is the best way to create marketing that connects you to the people who will actually buy from you.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/97

What’s the real reason you don’t post very much on social media? I often hear that not posting consistently is the biggest problem for horse business owners. But, I’ve been digging deeper on this one. And, I think comparison is at the root of the problem.

Feeling like you should do what everyone else is doing makes you think you’re either never doing enough or you could never do it like that person you’re watching who has thousands of followers and is surely more successful than you.

That’s why we’re digging into comparison and social media this week. You’ll discover what I believe you as a horse business owner need to do in order to get past the comparison that’s keeping you stuck. Let’s go!

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/96 

Is it really possible for your horse business to sell on social media? Or, is it just a place where people want to hang out without being sold to?

Well, it’s probably a place where people are scrolling for fun but they definitely do buy from businesses while there. That means it’s absolutely possible for you to sell on social media.

In this episode, you’ll get 4 sure-fire strategies for selling your products and services on social media!

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/95

Social Stride: Simplifying Social Media for Equine Entrepreneurs → Stormily.com/socialstride

One of the easiest ways to bring people into your world on social media is through your Instagram or Facebook stories.

Because they’re short-lived (just 24 hours) you can post more off-the-cuff or organic content than you might do in a regular post.

Plus, your super fans are the ones most likely to watch and engage. So, it makes selling easier because they’re also more likely to buy.

Are you new to using stories as a marketing tool? Or, need a bit of inspiration to make it happen?

In this episode, you’ll learn the ins and outs of how stories are your social media secret weapon.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/94

When you create content, it’s an opportunity for you to create or deepen the connection you have with your followers or potential followers.

And ideally, as you deepen that connection, it’s building trust in you and your brand. And if you’ve heard me say it once you’ve heard me say it 100 times: your followers and potential customers are buying from people, brands, and businesses that they know, like, and trust.

Connection matters.

That’s why in this episode you’ll learn two strategies to keep in mind so that you can create content on social media that’s a tool for you to really connect with more of the right people on social media.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/93

Do you ever get overwhelmed when it comes to marketing your horse business on social media? If that’s you, then you’re in the right place.

These three steps are going to help you defeat that feeling of overwhelm and give you a doable plan you can implement—starting today.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/92

FREE Getting Started With Marketing for Horse Businesses → Stormlily.com/getstarted

Money-wise as a business owner is more than just how much money you’re making. The reality is even if you make a lot of money in your horse business, if you aren’t intentional about how you’re spending, saving, or investing it, then is it really helping you build a sustainable business? To me, using your money to help you reach the goals and dreams you have for your business is truly being money-wise.

That’s why my guest today is diving into some very practical ways you can adjust your money mindset inside your horse business. Ashley Wilson of Bar Down Investments has learned how to make her money work for her, and she’s sharing what she’s learned with you. Are you ready to do more of what you love? Let’s go!

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/91

FREE Goal Setting Cheat Sheet → Stormlily.com/goals 

As an equestrian photographer, how do you get your business to stand out among the others? How can you market your business so that you connect with your right-fit customers?

Shelley Paulson has years of experience, first as a sought-after wedding photographer and now as an equine commercial and editorial photographer. Drawing from that experience and lessons learned, Shelley is sharing 4 approaches that are key to marketing your equestrian photography business well.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/90

FREE Guide to Get Started with Marketing → Stormlily.com/getstarted 

Are you jumping into podcasting? Or, maybe you are going to start posting on your blog more regularly? Or, you want to start creating more videos? Or, a mix of all the above!

No matter which method of content marketing you’re headed into, how do you come up with content ideas that connect you with the right people?

These five questions will get your creative juices flowing. As you listen, jot down what comes to mind and you’ll have a solid list of ideas for content that will serve your audience and help grow your business.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/89

FREE Guide to Get Started with Marketing → Stormlily.com/getstarted

If video is king when it comes to marketing, how does the everyday horse business owner use it strategically—and without spending a fortune? Thankfully, there are myriad ways you can use video as part of your overall content marketing strategy.

That’s why I’m excited for you to meet my guest, Mariah Hammerschmidt! As the Equine Network Video Project Manager as well as Supervising Producer of Horse Week and Icons by American Cowboy, Mariah works with a variety of equine businesses to help produce their videos. From brand anthems to social media clips, she’s done it all.

This week she’s sharing her best tips to help you create a video marketing strategy for your business, so get your notepad ready!

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/88

FREE Guide to Get Started with Marketing → Stormlily.com/getstarted 

Have you ever found yourself wondering, “Why isn’t my marketing working?”

I honestly doubt that it’s because you’re bad at marketing. It usually goes a little deeper than that.

What if you were just missing a few key pieces that would actually make your marketing feel doable and effective? And, sometimes even fun. (It’s possible. Promise.)

In this episode, I’m breaking down 3 likely reasons you’re feeling stuck in a never-ending marketing loop. You know I’m all about the practical action. So you’ll also discover how to finally get out of it.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/191

🆓 FREE 4 Steps to Successfully Market Your Horse Business (Even If You Get Horses More Than Marketing) → Stormlily.com/success

🐴 Take the Reins 1:1 Coaching → Stormlily.com/reins

From private Facebook groups to video libraries, memberships in the horse world are growing at a rapid rate. That’s why last week in Episode 86 we looked at the pros and cons for having your own membership.

This week, we’re going back to my chat with Annie Kennedy at The Equine Network. She has 3 practical tips to help you market your membership so you can serve more people and make a bigger impact. 

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/87.

FREE The Beginner’s Guide to Online Memberships for Horse Businesses → Stormlily.com/memberships

Have you been considering adding a membership program to your business? It can be a great way to create recurring revenue, for sure. But, how do you know if a membership is the right choice for you?

Let’s make a good ol’ pros and cons list together so you can make the best choice for your business. 

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/86

FREE The Beginner’s Guide to Online Memberships for Horse Businesses → Stormlily.com/memberships

Have you been wondering if you should start a podcast? With the rise in podcasting in recent years, it may seem like you should just jump on the bandwagon! Before you do, listen to this episode. 

You’ll learn how to know if podcasting is right for you and your audience, the basic tech you’ll need to get started, and a simple process flow to help keep you on track. Because you know I like a good step-by-step process! ;-)

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/85 

P.S. Since your podcast will be linked on your website, it’s probably a good time to see if your website is doing its job. Here’s how you can know →  The Ultimate Website Audit Training Kit

Have you ever wondered if your horse business should have a blog? The answer isn’t as cut and dry as you might like it to be. That’s why we’re talking all things blogging on this episode!

First, we’ll look at the purpose behind blogging as a marketing tool. Then we’ll dive into how you can approach it from a strategic point of view. Finally, I’ll share some questions you can ask yourself to determine if blogging is for you and your business.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/84

P.S. Since your blog will be hosted on your website, it’s probably a good time to see if your website is doing its job. Here’s how you can know →  The Ultimate Website Audit Training Kit 

Whether you’ve had a website refresh on your list for a while or you recently realized it needs some help, this encore episode is for you.

When you make these 6 changes to your website you’ll better connect with your website visitors so they can become your customers.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/83.

FREE! 4 Must-Haves to Make Your Equine Website Dreams A Reality → Stormlily.com/checklist

How do you go about building a horse business that is true to who you are while still trying to make a profit?

That’s one of the key questions Alexa Major Wilcox and I talked about in this episode.

Alexa manages marketing for Mike Major Horsemanship. Yes, her dad was on the previous episode (#81). As the person heading up his marketing, she’s taking you behind the scenes and sharing some of the key questions she asked her dad and the rest of their team as they were going through a rebuilding and rebranding process the past few years.

Alexa has seen firsthand what it’s like to build a business from the ground up. Plus, her husband is also a horse trainer so she’s also helping to build a business from the early stages, too!

In addition to that, Alexa serves as Executive Director of a nonprofit organization. That means she brings a wealth of expertise, experience and understanding for where you are in your business. You are going to love this insightful and practical conversation with Alexa!

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/82

FREE Goal Setting Cheat Sheet → Stormlily.com/goals

As someone who has been in the horse business for more than 55 years, Mike Major, 2022 Road to the Horse World Champion, knows what it takes to build a business that’ll stand the test of time.

In this episode, Mike is sharing a behind-the-scenes look at
✅ how he makes decisions in his business
✅ what it looks like to pivot
✅ and his best advice for fellow horse business owners.

Learn from Mike’s experience so you can be intentional about how you’re building your own horse business.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/81

Marketing Basics for Horse Businesses [FREE]→ Stormlily.com/getstarted

Do you know how you’re getting people in the door of your business? Even if you don’t have a physical location, your business has an entry point—actually, you probably have multiple entry points. 

If you don’t know how people are getting to you, then how can you get more of the right people in the door? That’s where the customer journey comes in. 

When you map out your customer journey, you’ll figure out how people are getting to you. But, you’ll do even more than that. You’ll look at the entire customer experience so you can intentionally create one that’ll keep people coming back—and bringing their friends along, too! 

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/80  

FREE Customer Journey Worksheet → Stormlily.com/journey 

What’s your take on failure? Does it scare you so much that it keeps you from taking action? Have you tried something that didn’t work out and that’s kept you from trying again?

Your view of failure impacts the way you run your horse business. If you have a team, it especially impacts the type of work they do and the amount of creativity or innovation they feel comfortable bringing to the table. 

That’s why this week on the podcast we’re diving into how you can be a professional failure—yes, there is such a thing. When you look at failure as an opportunity for learning, it will actually help you to build your dream horse business. 

My guest Justin Skinner may not be a familiar name in the horse world, but he knows a thing or two about failing forward, reframing failure, and even learning from other people’s so-called failures. You’re going to learn some major mindset shifts so that failure can be your greatest teacher rather than your enemy. 

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/79  

With QR codes popping up everywhere from restaurants to Superbowl ads to everything in between, how can you as an everyday horse business owner use them in your marketing? 

In this episode, you’ll learn a simple way to create your own QR codes plus explore 10 creative ideas to use them to build connections and sales within your business.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/78 

If your year has felt like a whirlwind, full of both goodness and growing pains, you’re not alone.

In this short but powerful episode, I’m sharing four intentional questions that came out of a recent Equestrian Mastermind session. Each question is designed to help you reflect on what’s been, and refocus on what matters most as you head into Q4.

Whether you journal through them on your own or process them with a trusted biz friend, these questions will help you pause, reset, and finish the year with clarity and purpose.

*** Pssst. If you’re thinking, “Equestrian mastermind? I need that!” then stay tuned. I have some new group experiences in the works for 2026. ***

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/190

🆓 Goal Setting Cheat Sheet → Stormlily.com/goals

🐴 Take the Reins 1:1 Coaching → Stormlily.com/reins

Have you wanted to dip your toe into Facebook ads but have been unsure where to start? This episode is for you! Katie Cannon has an expert level of experience in Facebook ads (she managed ads for Lowe’s, for example!), yet she also has a gift for breaking it down into simple terms for the rest of us to understand. Plus, she’s a horse girl so she gets you! 

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/77 

In order to be in business for the long-haul, you need to shift your thinking—and perhaps shift the way you run your horse business.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/76

How do you get people to pay you money for the things that you’re making?

That’s really what’s at the bottom of every question about selling products. You’ve made something you believe in—that you believe in your heart of hearts is going to make life better in some way for your audience. 

But, how do you get them to believe you? How do you get them to pay you for it what you believe it’s worth?

You’ll get the answers to these questions and more in the second part of my conversation with Chris Stein, National Sales Manager at Justin Boots.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/75

Listen to Part 1 of My Conversation with Chris → Stormlily.com/74

How do you feel when it comes to selling? Do you get nervous or shy, or maybe you completely freeze up and forget all the great things you were going to say? Or, if you’re selling on social, perhaps you just avoid it.  

I have good news! If you want to build an equine business you love, then selling is a skill that you can (and should) learn. That’s why I’ve invited Chris Stein, the National Sales Manager at world-renowned footwear company Justin Boots to join me on the podcast. 

In this first part of my conversation with Chris, you’ll learn how to overcome some of the common barriers to selling as well as plenty of practical ideas to help you do it well. 

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/74

How do you feel about reels? More specifically, how do you feel about doing reels for your horse business? While they were technically created from an entertainment perspective, Instagram and Facebook reels are a great opportunity for you to connect with your ideal customer.

But, where do you start? And, how do you know what to share in order to make the most of reels? That’s what we’re diving into in this episode. You’ll learn …
What are reels?
Why should you use them as a business?
How can you use them with purpose?

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/73

While I walked away from the 2022 Road to the Horse colt-starting competition with new insights about working with horses, I also always keep you, my podcast listeners, in mind. So, in this episode, I’m sharing some key business takeaways I took away from the event.

Whether you feel at a loss with what content to create or you’re not sure of your next steps for your horse business, this episode is going to give you the boost you need to keep at it.   

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/72

Decorated and accomplished cutting horse trainer and personal performance coach Barbra Schulte is back on the podcast this week! In this second part of our conversation, you’ll get a behind-the-scenes look at how Barbra chooses what products to create and her best tips for marketing your horse business. 

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/71

Listen to Part 1 of My Conversation with Barbra → Stormlily.com/70

Cowgirl Hall of Fame Inductee Barbra Schulte spent years successfully training horses and riders to compete in the National Cutting Horse Association before she built her personal performance coaching business. Now, she helps riders in all disciplines build the mental toughness and confidence they need to succeed both in the saddle and in life. And today, she’s sharing what she’s learned through the years about how you can build a successful horse business!

This conversation was so full of insights that I’ve broken it into two different episodes so that you can start applying the golden nuggets immediately. 

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/70

When it comes to marketing your stallion or breeding program, we often see the same thing over and over again. But, no matter the size of your operation, you can creatively market your stallion. When you do, you'll reach more of the right people. 

In this episode, I’m not just listing the places or the platforms where you should be marketing your stallion. Instead, you’ll get specific content ideas you can take and run with so you’ll be able to create interest and excitement about the horses in your program all year long in a way that serves and engages with your audience. Have fun with it!

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/69 

Whether your horse business is in its infancy or you’re a seasoned pro who has been at it for years, there’s something beautiful about being a business owner. You get to decide what your business will look like. And, even if you’ve been doing it one way for years, you have the freedom to make changes as you see fit. That means you get to build a business you love! 

And that’s what my guest this week wants to help you do. Emily Urban with The Rising Equestrian Pro is a seasoned equestrian professional who is now sharing what she’s learned building her business with her fellow equestrians who want to “go pro.” 

While her typical aim is to equip those who are just starting out, I asked her to share with you some things that EVERY horse business owner should keep in mind as you build your business. 

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/68  

If you’ve been spinning your wheels trying to do all the things in your equine business, this episode will be a breath of fresh air.

Megan Hensley, known as The Donkey Farrier, shares how she built a thriving brand by focusing on one thing — and doing it with excellence.

You’ll hear how a mindset of enoughness, the courage to ask for help, and a willingness to keep learning (and unlearning!) have shaped her success. Most of all, you’ll be inspired to embrace your own strengths and build a business that reflects who you really are.

After all, that’s what it means to build an equine business that meets your version of success, right?

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/189

🆓 FREE 4 Steps to Successfully Market Your Horse Business (Even If You Get Horses More Than Marketing) → Stormlily.com/success

🐴 Take the Reins 1:1 Coaching → Stormlily.com/reins

What do you put in your email newsletter that will both serve your audience and help you sell your products and services? With these 5 topics, you can include in your email newsletter, you’ll never be short of ideas!

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/67

Have you ever felt like your email list would be too small to even start? Or, that you’re too green to jump into email marketing for your horse business?

First of all, neither of those are true—it’ll work for you! Secondly, you’re getting the answers to those questions and more in this podcast episode. We’re diving into list size, stats, and how often you should be sending emails.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/66  

When I ask horse business owners why they don’t give email marketing a try, one of the biggest reasons is they feel like they’re spamming people. I bet you can relate! The good news is that if you do it well and with the intention of serving your email friends, then you’re not spamming at all.

In this episode, you’ll learn 3 ways that you can do email marketing well so you can avoid that spammy feeling altogether. When you do these 3 things well, you’ll love what email marketing can do for your horse business!

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/65