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https://www.themarketingpractice.com
22 partages
https://www.themarketingpractice.com/
20 partages
https://www.themarketingpractice.com.
11 partages

https://www.linkedin.com/in/alastairhussain/
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https://www.linkedin.com/in/aruna2u/
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The importance of curiosity and collaboration | Unnikrishnan KP | CMO, Palo Alto Networks

mercredi 18 septembre 2024 • Durée 35:22

On this episode of How to Grow a CMO, host Alastair Hussain is joined by Unnikrishnan KP, CMO at Palo Alto Networks.

In a wide-ranging conversation, Unni and Ali discuss how to make sectors like cybersecurity more relatable and engaging (with some help from Keanu Reeves). Unni also emphasizes the need for marketers to be adaptable, curious, and collaborative, and the importance of engaging with both external and internal sources for fresh ideas.

How to Grow a CMO is brought to you by The Marketing Practice - the global leader in B2B technology marketing. To find out more, visit https://www.themarketingpractice.com

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Remembering the ‘why’ of marketing | Claire Hockin | CMO, Splunk

mercredi 4 septembre 2024 • Durée 42:29

On this episode of How to Grow a CMO, host Alastair Hussain is joined by Claire Hockin, CMO at Splunk.

In a fascinating discussion, Claire reflects on a career spent working across the globe, and the lessons learned from exposure to different cultural perspectives and business environments. Claire and Ali also discuss the importance of explaining the strategic ‘why’ behind marketing activities, and why fostering a sense of community within a brand is critical.

How to Grow a CMO is brought to you by The Marketing Practice - the global leader in B2B technology marketing. To find out more, visit https://www.themarketingpractice.com

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Coherence over consistency | Clara Lee | Neste

mercredi 24 avril 2024 • Durée 36:54

On the first episode of the new series of How to Grow a CMO, host Alastair Hussain is joined by Vice President of Global Brand at Neste, Clara Lee.

In a wide-ranging discussion, Clara and Ali discuss the importance of ensuring your external positioning corresponds with your actions as a brand, the importance of retaining a macro perspective on your business, and why focusing on coherence over consistency is vital when marketing across different territories.

How to Grow a CMO is brought to you by The Marketing Practice - the global leader in B2B technology marketing. To find out more, visit https://www.themarketingpractice.com

To see how we created a campaign for Neste, a global leader in renewable fuels, that put the afterburners on results with recall figures of 90%, read the case study: https://bit.ly/4dbCTfw

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How to stand out from the AI 'blandscape' - with Salesforce, Thomson Reuters and Rascal Ventures

mercredi 27 mars 2024 • Durée 52:10

This bonus episode of How to Grow a CMO is taken from our recent virtual fireside chat on AI.

Host:

Alastair Hussain, SVP Strategy at The Marketing Practice

Guests:

Melinda Chan, Head of Marketing, Demand Generation, at Thomson Reuters

Joanna Moss, UK&I Director of Executive Programs and ABM at Salesforce

Jen Wright, Founder of Rascal Ventures

They tackled the big question for many B2B marketing leaders: how do you stand out in a world where every B2B organization wants to talk about ‘AI-powered solutions’?

Stay tuned for another series of How to Grow a CMO. Coming soon.

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Going public and the importance of diverse teams, with Steve Daheb

mercredi 1 novembre 2023 • Durée 49:37

On this episode of How to Grow a CMO, host Ali Hussain is joined by Steve Daheb, CMO at Tanium.

Steve’s career has focused on creating and leading new market categories for a wide range of organisations – from start-ups to public companies with $40B revenue. His experience spans multiple technology areas including all layers of cloud, and he is widely recognised as a B2B tech industry leader.

In their conversation, Steve and Ali discuss topics including the role of the CMO in taking a company public, the importance of building teams with diverse skill sets, and the benefits of telling marketing stories using customer insights.

How to Grow a CMO is brought to you by The Marketing Practice - the global leader in B2B technology marketing. To find out more, visit https://www.themarketingpractice.com

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The importance of prioritising resources, with Eric Glass

mercredi 18 octobre 2023 • Durée 38:35

On this episode of How to Grow a CMO, host Ali Hussain is joined by Eric Glass, CMO at Ceridian.

Eric’s career has combined both in-house and agency roles, and has seen him work for brands including HP, Yahoo!, LinkedIn, and Workday.

In their conversation, Eric and Ali discuss the value of agency experience in understanding how organisations operate and different industry dynamics. Eric also describes the challenges of prioritising resources and staying focused on marketing goals, while emphasising the strong relationship that has to exist between marketing, sales, and product teams.

How to Grow a CMO is brought to you by The Marketing Practice - the global leader in B2B technology marketing. To find out more, visit https://www.themarketingpractice.com

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The relationship between brand and demand, with Heather Dodgers-Rubash

mercredi 4 octobre 2023 • Durée 27:08

On this episode of How to Grow a CMO, host Ali Hussain is joined by Heather Dodgers-Rubash, SVP of Marketing at NetSPI.

Heather’s journey into marketing came via stints in journalism and politics, before landing roles at a number of start-up and established tech providers.

In their conversation, Heather and Ali discuss the importance of balancing brand and demand, the power of cultivating strong interpersonal relationships within teams, and how collaboration is critical to the successful delivery of projects.

How to Grow a CMO is brought to you by The Marketing Practice - the global leader in B2B technology marketing. To find out more, visit https://www.themarketingpractice.com

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The virtues of democratising information, with Evelina Amanatidou

mercredi 6 septembre 2023 • Durée 30:14

On this episode of How to Grow a CMO, host Ali Hussain is joined by Evelina Amanatidou, Global Head of Marketing Communications at Temenos.

Evelina learned about the intricacies of business from a young age. Her father, a CFO, taught her that to fully understand a business, you must understand the numbers, and that marketing was just another ‘lever’ you have to pull to make a company successful.

She describes putting together a fast-growing marketing team at Temenos as like putting together an orchestra; as well as making sure everyone has the right instruments, they equally must know how to play music together.

How to Grow a CMO is brought to you by The Marketing Practice - the global leader in B2B technology marketing. To find out more, visit https://www.themarketingpractice.com

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Finding opportunity in frugality, with Sandy Mallik

mercredi 23 août 2023 • Durée 33:07

On this episode of How to Grow a CMO, host Ali Hussain is joined by Sandy Mallik, Marketing Lead Northern Europe of PTC.

Sandy has a passion for frugality, born of a necessity to work with with limited budgets in many of his previous roles.

Yet this ‘philosophy of frugality’ is not simply about saving money, but instead focuses on the idea of making the most of your resources, whether through re-purposing assets, or using internal staff for various opportunities outside of their immediate role.

How to Grow a CMO is brought to you by The Marketing Practice - the global leader in B2B technology marketing. To find out more, visit https://www.themarketingpractice.com

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The art of doing more, with less, with Margaret Franco

mercredi 9 août 2023 • Durée 35:32

On this episode of How to Grow a CMO, host Ali Hussain is joined by the CMO of Kinaxis, Margaret Franco.

Margaret has a wealth of marketing and product management expertise from her career in the technology industry, having occupied executive global roles at the likes of Dell, Finastra and AMD. She has recently taken up a new role as CMO at Kinaxis, specialists in supply chain management and sales and operation software.*

She is passionate about demystifying complex technology solutions for customers and businesses, and sees her role as that of a change-agent who helps organisations transform and create business advantage.

*This episode was recorded whilst Margaret was in her previous role at Finastra.

How to Grow a CMO is brought to you by The Marketing Practice - the global leader in B2B technology marketing. To find out more, visit https://www.themarketingpractice.com

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