How Not to Start an Ad Agency

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Hey Whipple Squeeze This (Luke Sullivan)

Saison 2 · Épisode 1

vendredi 3 juin 2022 • Durée 37:38

Luke Sullivan is an advertising hero of mine who agreed to talk to me on the podcast. Why? I have no idea.

He's the author of Hey Whipple Squeeze This, the first book I read when starting out as an advertising creative, and one I've reread multiple times. And I don't reread anything.

Back in March he released its 6th and final edition so we discussed that, copywriting, and a branding project we were working on. His advice was so good we had to scrap months of work and start from scratch. Damn you Luke!

Enjoy.

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Unexpected Ways to Generate New Business (David Moore)

Saison 1 · Épisode 37

jeudi 7 octobre 2021 • Durée 36:43

Today's episode features multi-agency owner and all around marketing ninja warrior, David Moore. He currently runs two agencies and has done some wild and effective things to generate new business.

One time he sent a long piece of foam board to target decision makers at companies he wanted to work with. The boards were too long to fit in their mailboxes and stuck out, which was the point. On each board were the words, "Want to stick out?".

It worked.

If you enjoyed the last episode with NBZ about generating new business, this is the perfect companion. Have a listen. Enjoy!

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On the Importance of Brand (Kenny Haisfield)

Saison 1 · Épisode 28

lundi 22 février 2021 • Durée 29:36

After a 3ish month hiatus “…but seriously” is back. And dare I say, bigger than ever.

Why the break? Well we got busy. In a good way. We still are, but I’ve brought on support so I can do the show. Hopefully you continue to get as much out of it as I do.

In this episode, after providing the usual Gush update, I get a branding masterclass from Kenny Haisfield. He’s the founder of Kenny Flowers, a business that’s so much more than Hawaiian shirt company. They're a vacation mindset, which allowed for them to expand into other products and build a community.

If you want proof that quality branding is essential, here it is. Enjoy.

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What's an insight? (w/ the B in KBS)

Saison 1 · Épisode 27

mardi 10 novembre 2020 • Durée 30:23

Jon Bond is the Bond in Kirshenbaum Bond + Partners (KBS today). Regardless of how you feel about KBS now, while Jon was there they turned out better creative, more consistently then anyone at the time. It's how they became the largest independent agency in the country. They pioneered guerilla marketing, popup stores, and other forms of what would eventually come to be known as viral marketing. They made snapple famous. They made Delta famous. They made Michael, Victoria and Tommy famous. So whether it's a drive, walk or break, pop those airpods in and get ready for a knowledge tsunami.

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How to sell great work (Mark Denton)

Saison 1 · Épisode 26

jeudi 5 novembre 2020 • Durée 36:13

Mark Denton is the Guy Ritchie of advertising creatives. You can hear it in his voice and see it in his accolades – just google him. He's one of the few people who graduated from ad creative to ad director. He’s also written a book about remaining childish and wears clothes with his name printed on them. If you’re not convinced this episode is worth listening to you’re as nonsensical as nonsense. Enjoy. Shout-out to Julian Hanford, the Annie Leibovitz of advertising, on the photo of Mark.

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A biz dev executive teaches me biz dev (Greg S Jacobs)

Saison 1 · Épisode 25

lundi 28 septembre 2020 • Durée 26:51

The art of Business Development and selling has become the most important part of my job. So I spoke to someone who's really good at it. Here are 3 key takeaways from my conversation with the ex Nascar and Redbull executive, Gregory S. Jacobs.

1) For your sales outreach, use the subject line: "Gush, The World's First Comedy Ad Agency – watch this."

2) Within the message, have a 15 second video where I introduce the agency in a humorous way. Why? Leading with content eliminates walls of text, proves that you can create bite sized content, and educates people about your unique selling proposition in a more entertaining, approachable way.

3) End with one line – "If this peeked your interest, we're here."

That's it. Thank you Greg.

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How Travis Lachner got 30,000 followers on LinkedIn

Saison 1 · Épisode 24

jeudi 24 septembre 2020 • Durée 28:08

The LinkedIn algorithm is ever-changing. Travis Lachner, mastered it.

Today, he has 30,000 LinkedIn followers, a successful ad agency and consulting firm called South Ventures, and a mustache fit for the roaring 20's. Here are three key takeaways from this week's podcast episode:

1) If you're writing LinkedIn articles, you're pissing in the wind.

2) Commenting, liking, and engaging with others improves the performance of your own posts.

3) LinkedIn has other post formats you're likely not aware of, including pdf carousels that could 10x your engagement.

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How Ryan Fey went from ad man to Grill Dad

Saison 1 · Épisode 23

jeudi 17 septembre 2020 • Durée 38:23

Don't let the image below fool you, Ryan Fey is a nice, fun-loving, teddy bear of a man. He's also the Co-Founder of Omelet, an ad agency that gets paid to make stuff that doesn't suck. But now he's onto his next adventure, #GrillDads.

Grill Dad's is the spawn of the "Next Food Network Star" – a #GuyFiere show where people compete to win a pilot episode on the channel.

Fey and his less good looking half (?) Mark Anderson, won the show, made the pilot, and got it picked up for a season. Now, for the first time, they've turned their attention from advertising for others, to advertising for themselves.

Enjoy.

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Why this Grey ECD thinks like a PR person (Graham Drew)

Saison 1 · Épisode 22

lundi 14 septembre 2020 • Durée 29:24

I started as an account guy, telling clients they were right and pretending to smile. Graham Drew started as a PR guy, ringing the phones and pitching stories with soul-crushing results.

Today, I run a struggling ad agency and Graham is a Global ECD at Grey. But despite his greater success, I felt like I was talking to an equal. Because Graham is unusually humble despite his title. Together we discussed insecurity, ascension, and how to view seemingly negative things in a more positive way.

Enjoy.

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A former head of International Planning at BBDO teaches me Planning (Martin Karaffa)

Saison 1 · Épisode 21

vendredi 11 septembre 2020 • Durée 38:11

This has been a tough week for Gush, and by extension, me. But through the highs and lows this podcast remains an absolute joy.

Today I'm stoked to share my conversation with Marty Karaffa. He's a legendary planner and the former Global Head of International Planning at BDDO. Today he's an Associate Partner at Hofstede Insights, a speaker, researcher, facilitator, semiotician, and decoder of culture for global organizations.

I don't know what semiotician means but I'm pretty sure you should give this episode a semiotician.

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How Not to Start an Ad Agency – Détails, épisodes et analyse

Détails du podcast

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Liens partagés entre épisodes et podcasts

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Podcasts Similaires Basées sur le Contenu

Apple Podcasts

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Podcasts Similaires Basées sur le Contenu

How Not to Start an Ad Agency – Détails, épisodes et analyse

Détails du podcast

Classements récents

Apple Podcasts

Spotify

Liens partagés entre épisodes et podcasts

LinkedIn9

Other3

Amazon1

Qualité et score du flux RSS

Historique des publications

Derniers épisodes publiés

Podcasts et contenus similaires

Podcasts Similaires Basées sur le Contenu

Apple Podcasts

Spotify

Podcasts Similaires Basées sur le Contenu

LinkedIn9

Other3

Amazon1