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Content Creation Made Easy AF28 Oct 202400:11:27

Creating content in your business can often feel like a full-time job, right?!

And, if you didn’t in fact start your business to become a full-time content creator, you probably want to know how to make it a little dog damn easier.

This is why, in today’s episode of the How I Do Content Podcast, I’m sharing how you can make content creation easy AF, now and into 2025.

Because content creation can be easy and it can be fun – you just gotta know what’s important and what isn’t.

I have worked with hundreds of clients who, when we start working together, absolutely hate creating content. Then, after simplifying everything and understanding what’s important, they start to enjoy it.

Because when you don’t have a whole lot of resistance around creating content, it’s a whole lot easier to do it – and do it consistently.

Yes, it’s possible – let me show you how.

Sign up for my free masterclass – 'The 3 Micro Messaging Shifts to Blow Up Your Content (+ Cash Flow)'
It's this Thursday 31st October on Zoom. A replay will be available if you can’t make it live or want to watch it back at 2x speed.

I’ll be taking you through 3 micro-messaging shifts that have transformed my clients’ businesses, and where you can use them in every area of your business to really differentiate yourself from the muggles.

If you’re committed to making your content creation process a whole lot easier – you need to be at this masterclass.

So jump on over to thesocialbolt.com.au/masterclass to sign up for free. 

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Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link: https://youtu.be/WY8-lVlLhWE

High Ticket vs Low Ticket: The Truth About What Really Sells21 Oct 202400:10:17

Pop quiz, Wizard – which is easier to sell: high ticket offers OR low ticket offers?

The answer might shock you…


Because neither offer is easier to sell.

And you might be thinking to yourself, “GTFO, Tahryn, a low ticket offer is obviously easier to sell because who’s going to object to spending $19?!

But you would be wrong.

And, as someone who has sold offers from $19 right through to $15,000 – I can hand on my Ned-loving heart tell you that the price of your offer doesn’t necessarily dictate the ease of selling.

You know what does though?

YOUR MESSAGING!

And, in today’s episode of the How I Do Content Podcast, I’m going to break down why neither high ticket nor low ticket is easier to sell and how to tailor your messaging to match the buying psychology of your audience so you can make sales regardless of the price point.

Sign up for my free masterclass
Come and join me for my upcoming FREE masterclass, ‘The 3 Micro Messaging Shifts to Blow Up Your Content (+ Cash Flow)’.

On Thursday the 31st of October, I’m sharing the 3 shifts that have transformed my clients’ businesses, and where you can use them in every area of your business to really differentiate yourself from the muggles.

Differentiation will help you sell your low-ticket AND high-ticket offers without breaking a sweat – because, when you know how to master your messaging, selling gets so much easier!

So jump on over to https://thesocialbolt.com.au/masterclass/ to sign up.

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Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link: https://youtu.be/WY8-lVlLhWE

Messaging feeling repetitive? Listen to this.19 Aug 202400:10:56

Let me take you behind the scenes and play out a conversation that happens on repeat with my clients during a launch…

They’ll say to me: “But Tahryn, I feel like I’m repeating myself and saying the same thing again and again and again.

My response: “Yeah, that’s kinda the point

And while I’d love to do a mic drop and make this the quickest episode in How I Do Content Podcast history…

...Obviously, I’m going to explain myself and tell you why repetition isn’t a bad thing – in fact, it’s actually essential if you want it to have the intended impact → attracting Beyonce-level clients on repeat.

So, if you’re feeling like your messaging is getting a little repetitive and you’d rather cast The Cruciatus Curse than talk about your offer one more time – you need to listen in. 

Sign up for a Biz Wizard Intensive
If you want to workshop your messaging and get clear on the different angles required to make sirius money selling your offers – let’s do it together inside my Biz Wizard Intensive.

6 weeks of 1:1 DONE WITH YOU mentoring to map out your offer's entire strategy, mico-messaging, and marketing so you’ll never have a problem with repeating yourself again.

Let’s create magic together – click here to find out more.

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Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link: https://youtu.be/WY8-lVlLhWE

Behind the Scenes of my $50k sales month17 Oct 202200:15:05

If I could sum up the past couple of months in my business it would be hectic, exciting and expansive AF.

At the end of August, I launched my very first mastermind (the Introverted Biz-Wizard Mastermind) and by the end of September, I’d hit my first $50k sales month.

I want to preface this by saying – no I didn’t wave a magic wand and hello $50k in sales.

I didn’t post once or twice and then stop because I was worried about annoying people or sounding salesy.

And I also didn’t create any complicated Reels – in fact, none of the reels I shared even had me in them!

In today’s episode of the How I Do Content Podcast I’ll share how I DID call in $50k of sales as I take you behind the scenes of my $50k sales month.

As always I value transparency so that’s why I like to break everything down for you so you can understand how I got to this milestone and because I always find it helpful to learn how other biz owners do the same.

So let’s break down my $50k sales month shall we?

Things You’ll Learn in this Episode of How I Do Content

  • Behind the scenes of my first $50k sales month
  • The 3 steps I took prior to my launch to set myself up for success
  • The 3 core things I did to make my $50k sales month a reality 


Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 


Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link: https://youtu.be/WY8-lVlLhWE

How to protect your assets & simplify your business legals with Nina Milosevic 10 Oct 202200:48:34

A successful business is one that is built on solid foundations and part of having solid foundations is making sure your business is protected.

This means having your business legals set up and in place. It’s a core foundation of running a business, but something business owners tend to overlook because well yes, legals and anything to do with the law can feel overwhelming AF.

But you don’t want to wait until something goes wrong or you have a legal problem before you take action.

And that’s why on today’s episode of the How I Do Content, I want to support you to simplify your business legals with the help of my friend and past client Nina Milosevic.

Nina is a fully qualified Australian Lawyer, specialising in business law and disputes, and the principal legal head at LegallyWithNina.

She has worked in law for over eight years with businesses of all sizes - small to multibillion-dollar businesses.

Nina's passion is making legals accessible, simple, and affordable to small and online business owners, and guiding them through their business ownership journey - from inception to growth, and the unfortunate one-in-a-million dispute event.

Nina also assists clients with contracts, property issues, estate-related matters, debt recovery and building disputes.

In today’s episode, Nina shares some of the biggest misconceptions people have about lawyers and how you can take steps to make sure your business is legally protected.

So if you’re ready to protect your damn self and simplify those business legals – let’s dive in!

Things You’ll Learn in this Episode of How I Do Content

  • Why business legals are a core foundation of building your business
  • The biggest mistake business owners make when it comes to the legal aspects of their business – and how you can avoid them!
  • What you need to have in place to make sure your business is legally protected


Connect with Nina Milosevic


Want more? 


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Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

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Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link: https://youtu.be/WY8-lVlLhWE

Why You Need to Sell To Stand Out (Even as an Introvert)26 Sep 202200:11:26

Pop Quiz Time

What do I think when I see people sharing their offer (aka selling)?

Is it…

A) You go Glen Coco

B) Sheesh I wish they’d STFU

C) Dog they’re so annoying and salesy

D) Absolutely nothing

The answer is – ALWAYS A or D

The only person thinking B or C is YOU – which means you need to heal your relationship with selling.

Because you’re in BUSINESS – and if you’re not selling in some way every single day, then is it really a business?

And put it this way — if you have something that helps people or solves a problem they have…

It’s a bit rude if you don’t tell them about it, right?

Now I also know selling is something that can feel a little scary and overwhelming when you’re worried about being annoying and sounding salesy.

And if you’re an introvert, the thought of trying to be more extroverted to make sales is immediately no.

But selling is non-negotiable as a business owner and to stand out to your soulmate clients you gotta sell my friend.

So in today’s episode of the How I Do Content Podcast I’m sharing 3 ways to make selling easier so you can sell powerfully and stand out to your soulmate clients even as an introvert.

It’s time to make selling easier – so let’s begin!

Things You’ll Learn in this Episode of How I Do Content

  • What everyone is really thinking when they see you sharing your offers
  • The 3 things you can do to make selling easier
  • How to sell powerfully and stand out to your soulmate clients even as an introvert


Join the Introverted Biz-Wizard Mastermind
You don’t have to completely change who you are to build a successful business and we need you showing up and sharing your unique blend of magic.

And that’s why I created the Introverted Biz Wizard Mastermind.

As a brave space for introverts who want to embrace their unique blend of introverted magic AND build a business that makes them sirius money.

Doors are about to close and the sorting hat ceremony is about to begin – so this is your last chance to join us for the next 6 months.

So you can continue to do things as you’ve always done them…

Or you can level-the-fuck up alongside Ned, myself and the other magical introverts who are buckled in and ready to create magic.

Find out more and sign up before doors close at http://www.thesocialbolt.com.au/mastermind 


Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 


Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link: https://youtu.be/WY8-lVlLhWE

5 Characteristics of Clients Who Get Results19 Sep 202200:12:35

Quantum leap has become the new buzzword online. Earlier this year it was energetics and now it’s quantum leap.

And with this, I’ve noticed this trend of many people expecting their business to go boom overnight without actually doing the foundational work that leads to these big expansive results.

Or business coaches talking about quantum leaps like they just happened without actually sharing the reality of how it happened. The behind-the-scenes “who, what, when, where, how, why” context is missed when they’re only sharing photos of them sipping cocktails in Bali or the multitude of Stripe deposits into their bank account. There’s nothing wrong with sharing this of course – but context is everything.

Despite what the online space might have you believe – you simply don’t wave a magic wand and hello 6-figure business.

Because here’s the thing – if you want BIG results in your business you’ve gotta be willing to put in the work.

And what I know to be true is that these quantum leaps are actually a result of consistency and certain characteristics business owners embody. It’s THIS that leads you to that tipping point of seemingly overnight results aka a quantum leap.

So in today’s episode of the How I Do Content Podcast I’m sharing 5 characteristics of clients who get results.

When my clients embody these characteristics consistently – that’s when the magic happens!

So let’s begin.


Things You’ll Learn in this Episode of How I Do Content

  • The secret behind the new buzzword in the online space is not what you might think
  • The 5 characteristics of clients who get results 
  • Why embodying these characteristics is where the magic happens


Join the Introverted Biz-Wizard Mastermind
6 months of support from Ned & I to help you find your voice, build a brand you love and create an introvert-friendly business strategy that lights you the fuck up.

I myself know and have experienced first-hand the impact of being surrounded by magical humans in a mastermind container with the support of a business coach who truly gets you.

And this is what you’ll receive over 6 magical months as an intimate group of biz-witches & wizards.

We start next Monday 26th September, so if you’re ready to create incredible magic in your business and get the results you truly desire – come and join us.

You can find out more at http://www.thesocialbolt.com.au/mastermind

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Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 


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Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link: https://youtu.be/WY8-lVlLhWE

How to navigate stress in your life + business and still thrive with Karen Aird12 Sep 202200:53:35

In the last 12 months, I've spoken to so many business owners who are feeling it. They’re stressed, exhausted and on the brink of burnout.

They’re holding their shit together – barely.

So today’s episode of the How I Do Content podcast is really timely because I know so many magical humans are feeling this way – me included.

And I know that when I’m experiencing things in my business – so are my clients, so are my community and so are you.

So in today’s episode, we’ll dive into navigating stress in your life and business with my wonderful friend Karen Aird.

Karen is a Mindset, Stress & Lifestyle coach, as well as Co-founder, Creative Director and Lead Coach at the most peaceful place in Perth, health and wellness club, Clear Mind Studio.

In her online coaching programs and courses, Karen uses her signature framework, The Clear Mind Method, to help high-achieving women go from burnt out and stressed to balanced, purposeful, energised and happier than they have felt in years.

She supports her clients to live the happy, successful, stress-resilient life they dream of, without over-stretching, feeling guilty or burning out, via one and one coaching and her group program The Stress Solution.

Karen is really immersed in this work and has such rich knowledge and lived experience which makes her the perfect guest today. She shares some really great practical tips and strategies that you can implement straight away. 

Simple and sustainable habits, boundaries and practices to help you reduce your stress levels. 


Things You’ll Learn in this Episode of How I Do Content

  • Practical tips and strategies to navigate stress and still thrive
  • Karen’s favourite systems, habits & boundaries to create balance and reduce stress
  • How Karen’s boundaries and habits have changed since becoming a mum


Connect with Karen Aird


Want more? 


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Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 


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Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link: https://youtu.be/WY8-lVlLhWE

4 Introvert-friendly business strategies to create a sustainable & profitable business without draining your social battery05 Sep 202200:16:08

It’s one thing for me to tell you that being an introvert in business is a superpower – but practically how do you embrace those superpowers and also create an introvert-friendly business strategy?

You know that you’re an introvert and what that means for your energy and now it’s time to manage it in a way that’s best for you and your business.

And that’s exactly what I’ll be sharing in today’s episode of the How I Do Content Podcast – 4 of my favourite introvert-friendly business strategies.

This is super important because as an introvert if you’re always doing the opposite of what feels enjoyable or natural to you – guess what?!

It’ll be impossible to make it work – you’ll end up hating your business or burning yourself out. And you don’t want that.

And to add to that – in the online space, the successful businesses are the ones who are authentic, helpful and engaging.

Your community and your ideal clients want to connect with real people. So if you’re forcing yourself to be someone you’re not (aka an extrovert), your people will be able to tell – and they won’t trust you and therefore won’t buy from you.

So allow me to share some business strategies that are introvert-certified (by me of course).

Things You’ll Learn in this Episode of How I Do Content

  • Why you need to manage your energy in a way that’s best for you and your business
  • 4 introvert-friendly business strategies to create a sustainable & profitable business without draining your social battery
  • The secret to embracing your introverted superpowers to build a successful business


Join the Introverted Biz-Wizard Mastermind
If you want the support to bring these strategies to life in your business (through a magical mix of group and 1:1 coaching) – I invite you to join me for the Introverted Biz Wizard Mastermind.

Over 6 magical months together, we’ll finesse your version of an introvert’s strategy to a fuck yes business. One that helps you build a business that actually feels good while making you sirius money.

We’re currently 20% sold out so if you want to make one of the spots YOURS – find out more at  www.thesocialbolt.com.au/mastermind and of course if you have any questions – please book a call and let’s chat at https://thesocialbolt.as.me/mastermind chat!


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Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 


Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link: https://youtu.be/WY8-lVlLhWE

5 reasons why being an Introvert in business is a good thing29 Aug 202200:11:56

Despite what society and the online space says, I’m such a big believer that business was made for introverts and I’m going to tell you why.

Because as an introvert, for most of my life I’ve been told by society that being quiet and enjoying alone time is not a good thing.

We live in a society where it’s considered desirable to be the social, vocal and “life of the party” kinda person.

And then I started my business and in the online space you’re faced with messaging that tells you to be successful you need to be more extroverted.

But I am a walking, talking example of what’s possible for introverts in business when you embrace your unique blend of introverted magic.

So in today’s episode of the How I Do Content Podcast I’m sharing 5 reasons why being an introvert in business is a good thing.

Things You’ll Learn in this Episode of How I Do Content

  • Why I believe being an introvert in a business is actually a superpower. 
  • 5 reasons why being an introvert in business is a good thing
  • How you can embrace your introverted superpowers to build a successful business


Join the Introverted Biz-Wizard Mastermind
It’s my mission to empower introverts in business to embrace their introverted superpowers and that’s exactly why I created the Introverted Biz-Wizard Mastermind.

This 6-month container has been created to help you find your voice, build a brand you love and create an introvert-friendly business strategy that lights you the fuck up (without draining your social battery).

You can find out more at  www.thesocialbolt.com.au/mastermind and of course if you have any questions – please book a call and let’s chat at https://thesocialbolt.as.me/mastermind 


Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 


Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link: https://youtu.be/WY8-lVlLhWE

Tips to nail your course launch copy with Nami Clarke22 Aug 202200:50:00

You’ve decided you want to launch a course…

It’s been on your vision board for a long time and you’re finally going to make it happen…

And then the self doubt hits and you think about all of the things you need to do to launch it into the world.

*Cue panic and overwhelm*

But before you freak out – don’t worry I’ve got some hot tips for you on how to nail your course launch copy.

Because this plays a key role in your launches and you better believe, when you know how to craft kick-ass launch copy – it’ll make your launches 100% more easeful and fun.

And on this episode of the How I Do Content Podcast I have the perfect guest for you – today I’m talking with Nami Clarke.

Nami is a course launch copywriter and sales strategist.

She refined her magic toolkit of copywriting, sales, and content strategy running a photography studio for 10 years in one of Melbourne’s fancy postcodes.

Today, through her workshops, signature course and 1:1 support - she helps digital course creators worldwide create more profitable launches with less stress.

Nami's written work has been published by Mamamia, Elephant Journal, Huffington Post, and more... but nobody likes a bragger.

In today’s episode we dive into all things course launch copy and strategy - from sales pages to launch emails to pricing your program and pretty much everything in between.

So if you’re ready to nail your course launch – let’s begin.

Things You’ll Learn in this Episode of How I Do Content

  • The starting point for all your launch copy 
  • How to write a high-converting sales page that leads to course sales 
  • How to get more email subscribers to buy your course and avoid launching to crickets
  • The factors to consider when pricing your program 


Connect with Nami Clarke


Want more? 


Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 


Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link: https://youtu.be/WY8-lVlLhWE

Building a 6-figure business as an introvert15 Aug 202200:15:44

There’s definitely a misconception out there (thanks to bloody IG) that to be successful you need to be more extroverted.

And it’s no secret that society and the online space often celebrates and rewards the most extroverted people.

But I’ve built a 6-figure business – and I’m a raging introvert.

A business that celebrates my unique blend of introverted magic AND makes me sirius money.

I often see the shock in people’s faces when they realise that someone who rarely does reels or leaves their house has the confidence to create magic in my business and make as much money as I do.

It’s not magic. Thanks to smart and strategic business decisions, I play to my strengths and make it super easy for me to succeed.

So in today’s episode of the How I Do Content Podcast I’m sharing 4 things that have supported me to build a 6-figure business without needing to turn myself into an instant extrovert.


Things You’ll Learn in this Episode of How I Do Content

  • The misconception out there that to be successful you need to be more extroverted
  • The 4 things that have supported me to build a 6-figure business without needing to turn myself into an instant extrovert
  • The 3 steps to craft magnetic messaging that stands out to your soulmate clients 


Sign up for – How to Scale Your 6-figure Business as an Introvert – The Intensive

It’s the online intensive to embrace your introverted superpowers + make you sirius money in your business.

I’ll guide you through the marketing and sales strategies you need to take your business to the next level without trying to compete with loud extroverts by attempting to do loud extroverted things.

You’ll finally have the confidence to do business in a way that celebrates your unique blend of introverted magic.

So if you’re ready to usher in a new era of doing business quietly and powerfully - sign up at https://thesocialbolt.com.au/how-to-scale-your-6-figure-business-as-an-introvert/ 

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link: https://youtu.be/WY8-lVlLhWE

How to cultivate confidence & create epic results in your business with Evelyn Kelly08 Aug 202200:37:04

Cultivating self-belief, confidence and self-worth is essential to the success of your business.

It affects EVERYTHING.

From how you make decisions, to how you show up online and share your offers, through to how you support your clients.

It’s linked to everything you do, which is why knowing how to create unstoppable self-belief, inner confidence and own your self-worth helps you create epic results in your business.

Today’s guest on the How I Do Content Podcast is someone who knows a thing or two about how to do this – that is Evie Kelly.

Evie is a Life and Business Coach on a mission to support ambitious women to create unstoppable self-belief and confidence so that they can create the life and business they truly love and deserve.

Using her signature framework of Mindset, Strategy and Soul, Evie coaches her clients to create profitable, sustainable, soul-led businesses with ease and joy.

Evie built her business to fully booked in under one year, and is also the co-founder of a million-dollar product based business in New Zealand - Brooklyn Flowers.

Evie is also the host of the Elevate Your Life podcast, and the proud dog mum of a beautiful golden retriever, Finn.

In today’s episode Evie shares how you can cultivate confidence & create epic results in your business and what to do when you don't feel your most confident self or fear is holding you back from taking action.

You are going to LOVE this episode!

Things You’ll Learn in this Episode of How I Do Content

  • Why is self-belief and confidence is so crucial to creating epic results in your business
  • How you can create unstoppable self-belief, inner confidence and own your self-worth
  • What to do on the days when you don’t feel your most confident self


Connect with Evelyn Kelly


Want more? 


Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 


Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link: https://youtu.be/WY8-lVlLhWE

Want more leads? Do this12 Aug 202400:14:14

One of the things business owners tell me on repeat is that an increasingly competitive and noisy online space means a lack of quality, consistent leads coming into their world. 

And, as we head into peak launch season, one of the most important things you need to focus on in your launch prep is not only attracting those leads, but also nurturing them so that when it comes time to launch, they’re ready to buy.

But let’s be sirius: this is actually something you need to focus on all year round, not just at launch time.

Because here’s the thing – just because someone comes into your world today, doesn’t mean they’ll immediately buy from you.

Everyone follows their own unique customer journey, so it’s up to you to have different pathways open and available for them to discover you, connect with you, trust you, and then buy from you.

So how do you attract leads who are as hot as Harry Styles and ready to buy?

Well, in today’s episode of the How I Do Content Podcast, I’m going to share how you can get more leads into your business.

And, because the customer journey is never linear, I’ll also tell you how to maximise your lead generation opportunities.

So let’s begin!

Sign up for a Biz Wizard Intensive
If you want to create a strategy to not only attract more leads, but also map out the marketing to nurture those leads and then turn them into sales – you need my Biz Wizard Intensive.

6 weeks of 1:1 DONE WITH YOU mentoring to map out your offer's entire strategy, mico-messaging, and marketing.

You’ll finish our 6 weeks together with a personalised process that you can replicate to attract Beyonce-level clients on repeat!

From lead generation through to nurturing your relationships and ultimately converting into sales – together we consolidate all the pieces of the puzzle into a repeatable framework.

There are currently 4 spots remaining at the special launch price, so let’s create magic together – click here to find out more!

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Is the Instagram Era over?01 Aug 202200:10:47

Instagram is quite the dumpster fire right now.

All the drama has been bubbling under the surface for a while now due to lower engagement and increasing unrest amongst users. And if I had to pinpoint the time it started - I’d say around the time they gave us the gift of Reels.

Add onto that the constant changes, the constant glitches and the introductions of new features every 5 minutes it’s turned Instagram into a pretty shit user experience.

Now today’s episode is not to spend the next 10 minutes bitching about Instagram - because that doesn’t help you.

But I do want to share what you can learn from the Instagram drama (particularly what NOT to do) and what it means for your business.

So let’s discuss.

Things You’ll Learn in this Episode of How I Do Content

  • A snapshot of the Instagram drama and how Kim Kardashian and Kylie Jenner became involve
  • What you can learn from Instagram - particularly what NOT to do
  • What this all means for your business and how you can 


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How getting to know your audience can help you kick BIG goals in your business with Nadine Nethery25 Jul 202200:40:01

The most important thing when you’re creating ANYTHING in your business is WHO you’re creating it for.

Put it this way - the success of your business is dependent on how well you know your ideal clients or customers.

Your offers, your content, your launches - all rely on truly getting to know your audience FIRST.

And the way you unlock this knowledge and kick big goals in your business – is through AUDIENCE RESEARCH.

And today’s guest on the How I Do Content Podcast is about to share the secret to nailing this important step.

Today I’m chatting to Nadine Nethery.

Nadine is the Founder of CAN DO! Content and a strategic copywriter for women-led brands who want to intentionally attract, delight and retain their dream customers.

Her strategic take on copy turns every brand touchpoint into genuine connections that drive sales, celebrate loyalty and grow a cheer squad that spreads the word for you (and comes back for seconds and thirds).

Over the years Nadine has given global e-commerce success stories, game-changing startups and industry-disrupting service providers the words to shine.

In today’s episode Nadine shares why audience research is so important and oh so many practical ways to undertake and implement audience research as part of your business processes.

You’ll finish this episode super clear on how to get to know your audience through audience research so you can kick big goals in your business.

Get your notepad ready - it’s a good one!

Things You’ll Learn in this Episode of How I Do Content

  • Why audience research is so important and how to make it a regular part of your business processes
  • The most important questions to ask in your research to support you to hook your dream customers
  • How to put your audience research into action to help you increase brand affinity and sales

Connect with Nadine Nethery


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An Introvert's Guide to Networking18 Jul 202200:09:40

Now if you’re a regular listener you KNOW that I don’t like leaving my house…

And as an introvert I thrive off alone time - just Ned & I.

BUT I also run a business and even though it’s an online business - sometimes I gotta leave my house in the name of building my business.

I know all the extroverts are telling you that you gotta leave your house and talk to people if you want to grow your business.

I mean, easy for them right 😉

And while yes, home is best - networking events can be pretty cool if you choose the right ones to attend.

And if you go into them clear on what you want to get from the experience and set boundaries to manage your energy and look after yourself.

When you look at the benefits of networking events it’s clear why they should be part of your business strategy.

So in today’s episode of the How I Do Content Podcast, I’m talking about networking as an introvert. Specifically how I’ve used it to amplify my marketing, build connections and grow my business.

Things You’ll Learn in this Episode of How I Do Content

  • The difference between an introvert and an extrovert
  • The benefits of networking events as part of your business strategy
  • My top tips for attending networking events as an introvert


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The Business of Design: How to create a magical home office space with Caylah Williams11 Jul 202200:26:22

One of my favourite things about my business is that I get to stay at home every single day with Ned all while I support my magical clients.

I’ve built a 6-figure business without having to leave my home which is pretty cool for an introvert like me!

Now I don’t know about you but I spend a lot of time in my office - so it needs to be a space I actually enjoy being in. And if you’re working from home a lot - you probably feel the same right?!

So today’s guest on the How I Do Content Podcast is going to share how you can create a magical home office space. I’m talking to Caylah Williams.

Caylah is the owner and interior designer at Invelope Design Studio - an interior design business based in Perth that specialises in helping new and first home owners, businesses and builders design their spaces to make it work for them.

As a kid, Caylah took the Home's lift out from the newspaper, 'critiqued' the floor plans and was forever drawing her own floor plans.

After completing work experience at a firm in Perth at 15, Caylah knew interior design was the career for her and worked to get her Bachelor of Arts with Honours in Interior Architecture from Curtin University.

Caylah has since been in the construction and design industry for 11 years and began Invelope Design Studio in 2019 after helping family, friends and new clients furnish their new homes. This cemented her love for interior design, architecture and chasing ways to be creative everyday.

The best part for Caylah is seeing her clients go from overwhelmed and stressed about their interior design choices to enjoying the design journey and loving their final spaces, knowing that the choices made are carefully considered for their space, lifestyle and needs.

We hope you enjoy our chat!

Things You’ll Learn in this Episode of How I Do Content

  • The difference between an interior decorator, interior designer and interior architect
  • The essential items you may be missing in your home office 
  • Tips to make your current set up more functional and comfortable for long term use
  • Caylah’s biggest lessons from running her business


Connect with Caylah Williams


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How to create a community of raving fans & paying clients with Fionnuala Doherty04 Jul 202200:41:21

In the online business space having a community of like-minded humans is essential for your business success.

Because think about it like this - your community are the people who:

  • Engage with your content
  • Attend your masterclasses or challenges
  • Buy your offers 
  • Tell their friends about your offers 

So knowing how to build a community of soul connections and paying clients is important!

It’s also one of the questions I’m asked about most frequently so on today’s episode of the How I Do Content Podcast I’m speaking with a special soul who has created and cultivated their own magical community - and that’s Fionnuala Doherty.

Fionnuala is a yoga teacher and retreat space holder, a life coach & a reiki practitioner.

She has supported many women to uncover the career of their dreams, find soul friends & community & to truly own their limitless potential.

I’ve witnessed her build and cultivate such a supportive community of humans who love her AND buy everything she’s selling - so in today’s episode Fionnuala shares how she has done that and why having a community is so important in both life and business.

And if you’re thinking about a membership model for your business - make sure you listen to the end of our chat as she shares her experience creating and launching her online membership.

There’s so many nuggets of gold in our chat - I know you’re going to LOVE it!

Things You’ll Learn in this Episode of How I Do Content

  • The secret to building and nurturing a community of friends and paying clients 
  • Why community is such an important part of life and business
  • Fionnuala’s tips for creating and launching an online membership


Connect with Fionnuala Doherty


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3 Lessons From 3 Years in Business - Part 3 - Focus on building rock-solid business foundations over endlessly chasing fads27 Jun 202200:10:08

Welcome back to the 3rd and final part of my 3 lessons from 3 years in business series. 

I SO hope you’re enjoying this mini series - I’ve loved diving deeper into these lessons.

If you haven’t listened to part 1 - press pause on this episode and go back and listen to them first.

Part 1:  https://thesocialbolt.com.au/3-lessons-from-3-years-in-business-3-part-series-part-1/
Part 2: https://thesocialbolt.com.au/3-lessons-from-3-years-in-business-3-part-series-part-2/ 

If you’re a long time listener of the podcast you’ll know how much I’m an advocate for sustainable business practices over the good old shiny object.

The online space is rife with these little bastards.

I see so many business owners get distracted and spend their time and energy trying to keep up with all of the new trends and “must have” business tactics.

And on top of that E-V-E-R-Y-O-N-E seems to be in a race to crack the 10k followers, the 10k months or the 6-figure year the fastest.

But you’re not Usain Bolt.

And you’re putting unnecessary expectation and stress on yourself when you try to chase the shiny objects (aka the new business tactic that’ll bring you fame and fortune).

In today’s episode I’m sharing why you need to STOP wasting your time endlessly chasing fads and START building rock solid business foundations.

So let’s dive into lesson #3!

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3 Lessons From 3 Years in Business - Part 2 - You’ll be faced with new devils at every new level of business20 Jun 202200:09:39

Welcome back to part 2 of my 3 part series to celebrate my 3rd business birthday!

I mean why not make it my biz birthday month of magic right?!

I’m sharing 3 of the biggest lessons from my first 3 years in business.

If you haven’t listened to part 1 - press pause on this episode and go back and listen here https://thesocialbolt.com.au/3-lessons-from-3-years-in-business-3-part-series-part-1/

And in today’s episode, I’m sharing lesson #2. The knowledge that has helped me to process and move through challenges in my business faster so I can make my juicy biz visions a reality.

And as always I’ve given you some practical steps you can take too!

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3 Lessons From 3 Years in Business - Part 1 - There’s no one right way to do business 13 Jun 202200:09:45

Last week, The Social Bolt turned 3!

Yes - time flies when you’ve got Hermione’s time-turner or when you run your own business - amirite?!

Never in a wizard’s years, could I have prepared myself for the experience of running a business.

I thought I was prepared - oh sweet, innocent Tahryn.

So to celebrate my 3rd biz birthday, over the next 3 weeks I’ll be sharing 3 of my top lessons from 3 years in business.

Thank you to my friend Harriet for this epic suggestion for a podcast series.

In today’s episode I’m sharing lesson #1 - which is something I learnt from my best friend Patrick and it’s been a game-changing perspective for myself and my clients over the past 3 years.


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How to Stand Out Online in a Saturated Market with Claire Smith 06 Jun 202200:46:09

One thing I hear a lot is “there are hundreds of other [insert what you do here], how am I meant to stand out online and get clients?”

Think about how many plumbers, electricians, business coaches, photographers there are - yet new businesses are always popping up. If there wasn’t a market for these services - that wouldn’t be the case.

Your soulmate clients are out there searching for you, so what are you doing to get noticed?

Standing out online in a saturated market can feel difficult but it’s not impossible.

Today’s guest on the How I Do Content Podcast is someone who has done just that! I’m talking with my friend and fellow Perth biz legend - Claire Smith.

Claire is a family photographer in Perth and she creates images to last a lifetime - a legacy.

Photography became her passion because she loved capturing her kids doing their thing. Whatever it was that was lighting them up in that moment, she wanted to capture it. 

And she’s turned that passion into a thriving photography business in a short amount of time.

I love Claire’s story! In today’s episode she shares her advice on how to stand out online in a saturated market, the role content has played in building her business and how she deals with everyone’s mate, imposter syndrome.

If you’ve ever said to yourself, I can’t start my business because there’s too many [insert what you do] or no one will ever buy from me because I’m not doing anything special or new - you MUST listen to this episode. 


Things You’ll Learn in this Episode of How I Do Content

  • Claire’s advice on how to stand out online in a saturated market
  • The role content has played in building a thriving photography business
  • How to get comfortable with imposter syndrome so you can keep moving your business forward


Connect with Claire Smith


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How to turn your launch around when you're not getting results 30 May 202200:10:39

I was asked a cracker of a question recently, so of course, I’ve turned it into a podcast episode so you can benefit from my answer and my knowledge.

Bookmark it.
Save it to come back to.
Because you’ll probably need it at some point.

In today’s episode of the How I Do Content Podcast, I’m sharing how to turn your launch around when you’re not getting results.

And no my advice is NOT to throw your launch in the bin and swear off launching forever and ever…

Now if you think that sounds slightly dramatic - I’ve seen so many people go into their launch full of excitement and showing up online and sharing their offer and the next minute NOTHING.

They go multiple days without sales, they’re constantly told no - so they stop mid launch and convince themselves launching is not for them.

And I get it!

When you’re in the messy middle of your launch - that feels like the safest and easiest option.

Because it might shock you to know that my launches don’t always go to plan.

But that’s NOT a reason to stop mid-launch and sentence launching to Azkaban, never to launch again.

Turning around your launch when you’re not getting results comes down to your ability to problem-solve on the go AND a rock solid mindset.

Based on my experience launching - there are some things you can do to turn your launch around.

So if you’re ready to turn that launch around – let’s dive in.

Things You’ll Learn in this Episode of How I Do Content

  • How to turn a slow launch into a sold-out launch
  • 5 things you can do to generate results in your launch immediately 
  • Why launch tactics aren’t necessarily going to save your launch 
  • How to learn from a not so successful launch


Sign up for Become a Launch Wizard

It’s time for you to feel confident to launch your magical offer
https://thesocialbolt.com.au/become-a-launch-wizard/ 


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Reminders for a Magical Launch Marketing Strategy in 202405 Aug 202400:08:44

And so here we are…

It’s August…

Another year is flying right past us – I mean, wasn’t it only January 5 minutes ago?

But there's still plenty of time to create incredible magic in your business – I’d even go as far as to say it’s the best time of the year to make shit happen.

So, in today’s episode of the How I Do Content Podcast, I want to share a couple of quick launch reminders to help set you up for success and a whole lot of magic for the rest of the year.

If you’re planning a launch before the end of the year – this episode is a must-listen.

So let’s dive in!

Sign up for a Biz Wizard Intensive
If you want my support to help you map out your complete strategy, micro-messaging, and marketing roadmap for your core offer – my Biz Wizard Intensive is for you.

This is 6 weeks of 1:1 DONE WITH YOU mentoring to create a clear roadmap to eternal glory aka attracting Beyonce-level clients on repeat.

The best part is you’re creating a repeatable process that you can use again and again. The time you invest in getting this framework right – means you’re never starting from zero, which saves you time, money, and a whole heap of stress.

There are limited spots available, so if you want to make one yours – click here to find out more, or send me a DM over on Instagram and I’ll send you the details.

I can’t wait to create magic with you!

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How to use Facebook Ads to Fuel Your Sales Funnel with Kate Burgess23 May 202200:39:05

If it’s even possible - I’ve found a word that rivals “launching” in terms of scaring the shit out of business owners.

That word is “sales funnel” - and when you add the words Facebook Advertising to that mix - it’s enough to scare you shitless.

And because it’s my mission to simplify marketing, remove the fluffy shit and get straight to the heart of what it takes to amplify your business growth - in today’s episode I’m talking to an expert in the world of sales funnels and Facebook Advertising - and that’s my friend and The Social Bolt’s own Facebook Ads manager - Kate Burgess.

Kate is a Digital Marketing and Facebook Ads specialist for online coaches, creatives and consultants.

She helps 6 and 7 figure, online service providers, to develop their sales funnels to generate more income and impact with Facebook Ads.

In today’s episode Kate will demystify sales funnels and Facebook ads and share how you can use Facebook Ads to fuel your sales funnel.

We’re going to shock you how simple it can really be - so let’s do this!

Things You’ll Learn in this Episode of How I Do Content

  • What the heck a sales funnel really is and how you can use one in your biz
  • Why Facebook Ads are a great tool to amplify your growth in a simple strategic way
  • How to prepare for ads ahead of your next launch.

Connect with Kate Burgess

Sign up for Become a Launch Wizard
Unlock all my favourite launch spells so you feel confident to launch your magical offer and make more sales than ever before.

Sign up at https://thesocialbolt.com.au/become-a-launch-wizard/

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How to generate consistent monthly revenue through launching16 May 202200:11:24

There’s an increasing number of conversations right now in the online space around generating monthly recurring revenue vs launching.

These conversations are trying to pit them against each other in a UFC title fight to be crowned business model of the world.

So in today’s episode of the How I Do Content Podcast - I’m putting my hand up to defend launching.

I’m about to bust some myths and perceptions out there about launching and to give you some insight into how to generate consistent monthly revenue through launching.

So ding ding ding - let’s begin!

Things You’ll Learn in this Episode of How I Do Content

  • What launching REALLY is
  • Some of the FALSE perceptions around launching
  • How to maintain a regulated nervous system during your launch
  • Ways to generate consistent monthly revenue through launching


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How to Prioritise Yourself as a Busy Mum & Biz Owner with Sharon Marriott 09 May 202200:49:33

I want you to be honest with me…

Where do YOU sit on your priority list?

Be really honest with yourself here.

Because as business owners there’s always a social media post that needs to go out or more client work that needs to be finished.

And then if you’re Mum - add in school drop-offs, kids' sports, putting away that laundry…

The list is endless, which means you tumble further and further down that list, leaving you feeling exhausted and wondering how people on social media make it seem so easy.

Today’s guest on the How I Do Content Podcast is going to give you insight into what it really means to prioritise yourself.

I’m talking today with my friend Sharon Marriott.

Sharon supports busy working mums to overcome the feelings of overwhelm, exhaustion and mum guilt and to feel more ease and calm each day.

She runs THREE businesses and is a FIFO wife and Mum of twins, oh and a Dog Mum too.

In today’s episode, Sharon shares how she juggles mum life / biz life / FIFO wife life and still prioritises herself and some practical and simple ways you can start to prioritise self-care and self-love in your life.

So let’s begin.

Things You’ll Learn in this Episode of How I Do Content

  • How to prioritise yourself (but REALLY prioritise yourself)
  • What real self care looks like (#spoileralert it’s not bubble baths)
  • Practical and simple ways you can start to prioritise self-care and self-love in your life

Connect with Sharon Marriott


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How to Launch a Chart-Topping Podcast - 1 year of the How I Do Content Podcast02 May 202200:12:27

Last week we were celebrating 50 episodes of the podcast BUT the celebrations aren’t quite over because today is the podcast’s first birthday!

Yes, today marks 1 year of the How I Do Content Podcast!

So in today’s episode, I’m sharing how you can launch a chart-topping podcast and maintain that momentum, creating a really epic asset for your business.

Because if I can launch a podcast and get it to #1 in Australia and #2 in New Zealand in Marketing on Apple Podcasts - then you sure as heck can too!

So when you’re ready to dive into all the juicy details and continue the party - let’s begin.

Things You’ll Learn in this Episode of How I Do Content

  • Why you should consider starting a podcast
  • How to maximise the number of downloads when you first launch your podcast 
  • What to do to maintain the momentum from your podcast launch


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50th Episode Special - Ask Me Anything - Hosted by Ellie Swift25 Apr 202200:58:29

HOLY FLYING DEMENTORS - It’s Episode 50 of the How I Do Content Podcast!

I thought it would be a whole lotta FUN to get YOU to submit questions you really want to ask me and then throw over the hosting mic to the magical Ellie Swift (aka my always biz coach) to ask them.

The result = a whole heap of magic insight into Tahryn the human AND Tahryn the Biz Wizard.

I’m so excited to share this fun and fabulous 50th episode with YOU.

To get to 50 episodes when I never thought I’d even record one.

To speak to magical humans who inspire me every fucking day.

And to you. For listening. Whether this is your first episode or your 50th episode listening. 
Thank you from the bottom of my Ned-loving heart for listening to the How I Do Content Podcast.

It still blows my mind that there are magical humans out there who tune in for every single episode.

I’m so grateful. 


Things You’ll Learn in this Episode of How I Do Content

  • My biz coach Ellie Swift takes the mic to ask me the questions you most want to know
  • The biggest shifts (strategy, business model and mindset) I’ve experienced since starting my business journey
  • The Harry Potter character I most relate to and why


Want more?


Connect with Ellie Swift 


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How to make consistent cash in your first 1 - 3 years in business18 Apr 202200:21:07

I recently shared a post on the Gram titled “My focus for my first 3 years in business” - and it went nuts.

If you’re a ride or die listener here at the How I Do Content Podcast - you’ll know that I love to really pull things apart and give you the lowdown on how things in business really work.

And if this is your first time listening - hello and welcome to my brain.

So in today’s episode, I’m going to go into even more detail about that post and give you the ultimate behind the scenes info you need to make consistent cash in your first 1 to 3 + years in business.

I’m also going to share the ways in which 1:1 coaching has supported me to build an incredible 6-figure business in those 3 years and how YOU can maximise your coach for years 1 to 3.

Before we dive in - I want to let you know that I currently have 3 spots available for 1:1 business coaching. This is my Biz Wizard Coaching Series where we get crystal clear on your unique business strategy (your offers, your content, your messaging, your launches) so you can build the business of your dreams. A business that showcases your unique blend of magic and that works FOR you. One that makes you money AND is fun.

So if you want one of those 3 spots - lock it in here: https://thesocialbolt.com.au/biz-wizard-coaching-series/

Things You’ll Learn in this Episode of How I Do Content

  • The focus for each year of my first 3 years in business
  • How 1:1 coaching has supported me to build an incredible 6-figure business
  • My recommendations for what to focus on for years 1 to 3 in business and how you can maximise your coach 


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How to embody your highest self and thrive in business with Kylie Holmes11 Apr 202200:56:54

The most powerful marketing strategy has nothing to do with posting Reels with seamless transitions and trending audios…

But it DOES have a shitload to do with Y-O-U and how you show up in the online space.

In a world of same sameness it takes a brave soul to really embody your highest self and to show up and share from that place. And in all honesty - that’s how you really stand out online.

We need humans who are committed to showing up in FULL COLOUR - and today’s guest on the How I Do Content Podcast is such a leader at embodying this energy.

And that is my friend and leading lightworker - Kylie Holmes.

Kylie Holmes is a Past Life Healer and Intuitive Coach for big-hearted women, light workers and leaders.

She supports her clients to land in their full essence and embody their wildly messy, beautiful self so that they can remember who they are at soul level, and thrive in this world as the powerful human that they are.

Known for her grounded, magnetic energy and her powerful intuitive guidance, Kylie holds her clients in unconditional love, which allows them to dive into the depths and come home to their truth. Her clients often describe working with her as transformational, magical, life changing, validating and more often than not, a little bit weird (in the best of ways, of course).

You’ll often find her writing and singing songs for her clients, snuggled up on the couch with her dog, Bodhi or with her feet on the earth immersing herself in the beauty and magic that surrounds us.

So in today’s episode Kylie shares her magic with you and gives some amazing insights into how you can embody your highest self and really thrive in your business. And of course make sure you listen to the end where Kylie and I talk about our dogs.

Let’s GO!

Things You’ll Learn in this Episode of How I Do Content

  • The impact of your past life on your present life
  • How to build self trust and safety so you can show up and share your magic
  • How to embody your highest self and thrive in your life and business


Connect with Kylie Holmes


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The Secret to Making Sales on Repeat in Your Business04 Apr 202200:12:44

For every offer I’ve launched in my business in the past 3 years - I’ve made sales every single time.

Yep! I recently launched my Create Your 6 Figure Offer Intensive and I sold more than double my sales goal and I did it with ease!

And the way my brain works is that I like to pull this knowledge and data apart and see exactly WHY I’ve been able to consistently make sales in my business - and then of course to share it with you because it’s something you want to know.

So in today’s episode of the How I Do Content Podcast I’m sharing the secrets to making sales on repeat in your business.

So if you’re ready to learn all the juicy details - let’s begin!

Things You’ll Learn in this Episode of How I Do Content

  • How I’ve been able to make sales every single time I’ve launched an offer in my business
  • The secret to my sales success and how I create offers that sell
  • 6 things you can do to make sales on repeat in your business 


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Let's talk Anxiety + Business with Lou Fitzpatrick28 Mar 202200:49:23

I’ve lived with depression and anxiety since I was 16 years old.

And living with anxiety and depression and running a business is interesting to say the least. It adds that layer to the experience of being a CEO in your business - coping with all of the things going on in your business and going on in your mind.

But I also know the power of my voice, of sharing my story, and of connecting with other people through shared experience.

Because what I also know to be true - there’s always someone out there who needs to hear what you’ve got to say.

Sharing your story could change someone’s life.

I know this because today’s guest on the How I Do Content Podcast is someone who’s story impacted me - long before the Social Bolt ever existed.

I’m so happy to chat today with the amazing Lou Fitz from The Anxiety Project.

Through a Lived-Experience approach, Lou supports passionate anxious individuals to find their Inner-Confidence, Inner-Truth & lift the bar on self-knowledge by learning who the fuck they are, why they are the way they are, so they can own themselves authentically without the worrying mind-shitstorms getting in the way!

Lou shares her lessons learnt from coming out the other side of a 20 year battle with anxiety & 4 year battle with depression. Through her relatable, raw AF story telling, she will have you laughing, crying, and feeling a whole lot better about the ‘craziness’ inside your head, and inspire you to take back control and be Authentically YOU!

In today’s episode we dive into Lou’s experience with anxiety and she shares some really great insight into tools and techniques to support anxious biz owners and why sharing her story was so important to her.

You’ll love Lou.

And if you are in a vulnerable space right now or this conversation covers topics that could be triggering please listen with discretion. And reach out for help if needed. Please know that you’re not alone. 

Things You’ll Learn in this Episode of How I Do Content

  • What the catalyst was for Lou to take on her anxiety and why she started The Anxiety Project
  • Lou’s favourite tools / techniques for anxious business owners 
  • The power of telling your story and the impact it can have on others 


Connect with Lou Fitz


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Strategies to Build a Successful Business You LOVE and that Makes You $$ with Jess Williamson21 Mar 202200:50:34

Ever seen those business owners who are out there living your dream life?

You know the ones - they’re making great money, having a heap of FUN doing it AND they still have time to live their life as well.

Now you might look at them and wish your life and business looked more like that…

The good news is that if it’s possible for them, it sure is possible for you too.

And for proof - on today’s episode of the How I Do Content Podcast, I’m talking to Jess Williamson.

Jess is an award winning mindset & business coach and serial entrepreneur having scaled 4 successful businesses in the last 5 years and who recently sold her last business internationally… It's safe to say, Jess loves to keep busy!

Jess has been featured in publications such as Forbes, Channel 9 news and the West Australian, to name a few, for her expertise in growing businesses online.

In the last 2 years, Jess has found her true passion in her work as a business coach. Through her 1:1 coaching and Dreamers & Doers Membership she loves helping other female entrepreneurs unleash their potential and believe that anything is truly possible! Combine that with her coaching certifications, experience in business and her innovative strategies for growth, you’re going to get a tonne out of Jess today!

When Jess isn’t busy supporting her clients and getting them epic results in their businesses… or running her own empires… She loves to explore and go on adventures or relax at the beach!

Jess is proof that it’s possible to build a successful business that you LOVE and that makes you money.

In today’s episode Jess shares how she plans her business around her life (not the other way around) and gives you an insight into the strategies she used to scale her businesses.

This is a MUST LISTEN episode.


Things You’ll Learn in this Episode of How I Do Content

  • How to plan your business around your life (not the other way around)
  • The strategies Jess used to have a $55k month
  • The key to creating offers that people actually want to buy


Connect with Jess Williamson

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Marketing Hot Take: Income Claim Messaging29 Jul 202400:07:45

Income claim messaging in the online space has gotten out of hand…

So in today’s episode of The How I Do Content Podcast I want to talk about it.

Now, I want to preface this by saying I believe that talking about money is NOT a bad thing – I love money and it’s a big driver for me. It’s also super inspiring and shows me what’s possible in business.

And, from a marketing perspective, I also know using income claim messaging works because it speaks to this desire many people have. Marketing after all is 100% psychology. 

But this is not about whether it works or not…

This is about how I’m getting bored of the sheer amount of people who’ve made it their ENTIRE message and the ONLY WAY they market their business, themselves, and their offers.

So let’s talk about it!

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The real MVP of your content creation - Email Marketing with Yael Keon14 Mar 202200:46:08

The real MVP of your content creation is NOT your social media channels.

It’s actually a marketing channel that you own...

That’s not at the mercy of an ever-changing algorithm...

And that gets you a VIP invite straight to the front of the line and in front of your soulmate clients.

If you hadn’t guessed, it’s email marketing.

Now it still blows my mind when people tell me they don’t have an email list!

And if you’re guilty of this content marketing sin - no need to stress - today’s guest on the How I Do Content Podcast is here to help.

I’m talking to email marketing wizard Yael Keon.

Yael is an email marketing consultant with 20 years marketing & strategy experience working in international corporations from high level strategy right down to day to day marketing administration.

With a unique ability to see the big picture and map out practical steps to achieve results, Yael now helps small business owners to navigate their way through the world of email marketing, helping them find the right strategies and methods for their unique business. This is done through The Email Experience membership, group programmes and one on one consulting projects.

Yael is actually one of the first email lists I joined back while I was studying marketing at uni and I’ve learnt so much from her in regards to the power of email marketing and why it’s an essential piece of your content creation puzzle.

There’s so many gold nuggets in today’s episode - from how to come up with content ideas for your emails, to the email automations you must have in your business and how you can use email marketing to work smarter not harder.

I know you’re going to love this episode - so let’s do this.

Things You’ll Learn in this Episode of How I Do Content

  • Why email marketing is the real MVP of your content creation
  • How to come up with content ideas for your emails
  • The MUST HAVE email automation you need in your business
  • How you can use email marketing to work smarter not harder


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Content + Facebook Ads - Why your content matters with Nat Alaimo07 Mar 202200:44:12

There’s still a misconception in the online business space that Facebook Ads are a magic pill.

That you can throw some money at ads and hey presto - you’re a millionaire overnight. But that’s not how it works sadly (I mean I wish it was THAT simple!)

And your organic content matters more than you might think.

Because if your content and messaging is shit…well your ads won’t fix that.

Ads should be used to enhance your current results. Not as a quick money making scheme.

Ads + Organic Content are a match made in heaven - so as I’m the Content Wizard, on today’s episode of the How I Do Content Podcast, I’m talking to Facebook Ads Wizard Nat Alaimo.

Nat is a FB Ads Manager and Funnel Strategist for course creators. She uses ads to help businesses scale and get their message into the lives of more clients and students. She knows that sharing their message is what allows business owners to create impact, achieve freedom and unleash their magic.

Nat has spent 12+ years honing her strategic and technical skills in the Facebook World of digital marketing. Natalie mixes this strategic superpower and real-world experience with intuition and meaningful data to create ad + funnel strategies that fit her clients personality and business (because THAT’s when the best results happen).

In today’s episode Nat and I chat about all things Facebook Ads + Content. The kind of content that helps you create great ad funnels and everything you need to know about Facebook Advertising in 2022.

So let’s dive in

Things You’ll Learn in this Episode of How I Do Content

  • Why you can’t throw money at Facebook Ads and expect results overnight
  • Facebook Ads strategies that ACTUALLY work in 2022
  • The role your content plays in your ad funnels


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5 Ways My Clients Win Clients Online28 Feb 202200:16:42

Join the March intake of the School of Content Wizardry at
 https://thesocialbolt.com.au/the-school-of-content-wizardry/ 

What do you want? MORE CLIENTS
When do you want them? NOW!

More clients means helping more people, more growth for yourself and of course more money.

And if you’re struggling to win clients in your online business - today’s episode is for YOU!

I’ll be sharing how to win clients online and specifically 5 things myself and my clients do to call in those magical soulmate clients.

Now #spoileralert all of these relate back to content - but never fear, I’m going to break it down and give you examples so you can get an idea of what that would look like in your business.

Let’s begin!

Things You’ll Learn in this Episode of How I Do Content

  • 5 ways that my clients win clients online
  • What’s working right now when it comes to client attraction
  • The role content plays in helping you win clients online and how you can replicate this in your business


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Nobody's Perfect - How Perfectionism Could Be Holding You Back with Beck Harris21 Feb 202200:35:54

Hands up if you’re a perfectionist…you might not be able to see me - but my hand is indeed up.

Business has been an interesting experience - lots of lessons and growth. Lots of learning to let things go - because otherwise perfectionism has the potential to hold you back in business.

If you’re someone who identifies as a perfectionist - I have a wonderful guest for you on today’s episode of the How I Do Content Podcast.

My fellow recovering perfectionist - Beck Harris.

Beck is a freedom coach who blends a background in Yoga, Meditation, Reiki and Ayurveda with a fine tuned BS radar to help people pleasers and perfectionists tap into the lasting source of control - themselves.

She supports them to trust themselves, embody their truth and rewrite their success stories so they can live a life that feels like freedom.

She does this by supporting them to build strong self relationships and develop strategies to help counteract mindset blocks, plug energy leaks and improve overall well-BEing.

Beck is someone I’m lucky to call a friend and I’ve witnessed her develop her blend of unique magic from when she signed up for the School of Content Wizardry.

In today’s episode we chat about all things perfectionism and how it could be holding you back in your life and business.

So let’s dive in! 


Things You’ll Learn in this Episode of How I Do Content

  • How perfectionism can hold you back in business
  • The difference between having a really great eye for detail and being a perfectionist
  • The steps you can take to move forward and overcome your perfectionism


Connect with Beck Harris


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An Ode to My Dog Ned14 Feb 202200:13:48

Today is a very special day!

It’s Ned’s 9th birthday.

Now if you’re thinking “who the heck is Ned?!” - well he’s my best friend, my soulmate, the love of my life, my sidekick in life and business - and he’s my dog.

So if your next question is - “why the heck are you doing a podcast episode about your dog Tahryn?!”

Well you might be shocked to know that Ned is kind of a big deal around here. I would say (and most of my community would agree with me here) that he’s the main character of The Social Bolt.

And whenever I put up a poll on my Instagram stories asking who people want me to interview on the podcast - someone ALWAYS writes Ned.

Yes he has become an integral part of my business, my brand and Ned content is usually my top performing content.

Which is one thousand percent fine by me, because I’m totally obsessed with him too.

So in today’s episode I want to tell you the story of Ned + I and why I made the conscious decision to incorporate him into my business and content.

This is an ode to my dog Ned.

Things You’ll Learn in this Episode of How I Do Content

  • How Ned came into my life and the day we first met
  • Why I made the intentional decision to incorporate Ned into my business, brand and content
  • The power of brand association and why it helps build a standout brand


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From Free Content to Paying Clients - The Client Converting Challenge07 Feb 202200:14:34

I’m really excited for today’s episode because the topic is one that you asked for - which is always my favourite kind of content to create.

Today’s topic is - From Free Content to Paying Clients.

Because I see you. You feel like you’re creating ENDLESS amounts of content but it’s not getting what you really want - and that’s more MORE CLIENTS.

Oh and on top of that, there’s ALWAYS a hot new content trend that you MUST TRY.

So it feels like you’re forever creating content, but it’s not really cutting through the noise and reaching your soulmate clients.

It’s totally not surprising to me that after all of this, you’re ready to throw your hands in the air and say “screw this”.

But before you swear off content creation for life…I got you.

Because you’ll always need to create content in your business. That’s how you communicate to your community that they need you (and your products or services) in their life.

Which is why in today’s episode of the How I Do Content Podcast I’m sharing with you the 5 C’s of Client Converting Content.

So if you’re ready to turn your free content into paying clients - let’s begin.


Things You’ll Learn in this Episode of How I Do Content

  • The 5 C’s of Client Converting Content - what they are and why they’re important
  • How you can use them to turn your free content into paying clients 
  • How to create content that stands out AND attracts aligned, soulmate clients.


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The mindset you need to build a 6-figure business with Sofia Bernardi 31 Jan 202200:50:00

Do you want to know what the secret is to building a 6-figure business?

Come in closer and let me tell you…

Ok, you ready?

Well it’s not really a secret.

But it’s got a heck of a lot to do with your mindset.

Yes - if you want to reach that magical 6-figure mark in your business in 2022 - your mindset is key.

And if you want to know what a 6-figure mindset looks like practically - well my guest today on the How I Do Content Podcast will tell you!

Today I’m joined by the wonderful Sofia Bernardi.

Voted as one of the top 30 coaches to look out for in 2021 by the New York City Journal, Sofia is a Mindset & Business Coach helping new and rising coaches master their mindset, create an aligned and profitable strategy & grow a 6 figure business using The Rising Coach Method.

Sofia has built a multi six-figure business at the age of 24, and credits her journey to the discovery of the power of the mind and the process she journeyed in her late teens and early 20s of overcoming her own personal trauma to recognise her greatness and potential.

Sofia now helps people cultivate confidence through the power of mindset, and scale to $10k+ months in their businesses.

In today’s episode, Sofia & I chat about all things mindset and she shares some of the practices and strategies she uses in her business.

So if you want to master your mindset and scale to 6-figures and beyond in 2022 - you’ll LOVE our chat.


Things You’ll Learn in this Episode of How I Do Content

  • How Sofia deals with comparisonitis in business 
  • Sofia’s favourite mindset practices and strategies she uses in her business
  • The secret spell to creating an aligned and profitable strategy that supports you to grow a 6 figure business


Connect with Sofia Bernardi


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How to Magnetise and Generate Money & Magic with Stepha Doyle24 Jan 202200:54:58

I’ve been having MANY conversations with humans that are struggling to get back into the groove of things.

Firstly let me say, at the start of a new year this is totally normal. There’s nothing wrong with you and it’s not a race to get back into business and running at full capacity.

And when I’m feeling the same, what I find helps is a bit of magic.

A spark to get you feeling lit up and inspired.

So I had the PERFECT guest in mind for today’s episode of the How I Do Content Podcast.

Stepha Doyle is a Creative Embodiment Coach and international Photographer who guides people through a ‘Rebirth’ art experience in her photoshoots. She is also a facilitator, content creator, speaker and multi-passionate creative wildcard.

Beyond the titles and passions she’s human AF. Stepha’s mission is to activate your aliveness and liberate your wildest expression through her realness and her love of speaking the unspoken.

Stepha embodies authenticity and heart, and is here to leave a little sparkle, wherever she goes.

She is all kinds of incredible magic.

In today’s episode we dive into all things creation, money and magnetism. Specifically Stepha’s $11k in 22 days challenge and how her program Big Money Energy guided me to call in $22k in sales in just under 3 weeks late last year.

It’s Stepha’s hope that 2022 is your year to claim your wildest desires and dreams and make them a reality.

We hope you enjoy our chat.

Things You’ll Learn in this Episode of How I Do Content

  • Stepha’s biggest lessons from her $11k in 22 days challenge
  • The money stories that could be holding you back in your life and business
  • How you can claim your wildest dreams and make them a reality


Connect with Stepha Doyle


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Online Content Predictions for 202217 Jan 202200:13:48

Welcome back to a new year and a new season of the How I Do Content Podcast.

And to kick off the first episode of the year I’m looking into my crystal ball and sharing my online content predictions for 2022.

I’m spilling the tea on what you can expect and prepare yourself for in the content space this year.

Spoiler Alert - I have a feeling you might hate me for one of them in particular (can you guess which it is?!)

So let’s do this.

Things You’ll Learn in this Episode of How I Do Content

  • My top 4 online content predictions for 2022
  • What you can expect and prepare for in the online content space
  • The role content creation plays in building a successful and profitable business. 


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2021 in Review20 Dec 202100:13:16

This is the last episode of the How I Do Content Podcast for 2021!

I still have to double check that yes we’re in December and that another year is nearly over.

So before I blink and it’s 2022 I wanted to do a recap episode of the year that was 2021.

To share some of my highs, my lessons and how I achieved some pretty magical goals - WOW what a year it’s been!

If I had to sum up 2021 in one word it’d probably be BIG. Big in many different ways.

If I didn’t sit down and make myself reflect on this year and what I’ve done, I know I would’ve overlooked a lot of this and that’s why I find actually taking the time to reflect and celebrate is so powerful.

So let’s begin for one last time this year.

Things You’ll Learn in this Episode of How I Do Content

  • My reflections from the year that was 
  • 3 things I’m most proud of from 2021
  • Why reflecting and celebrating your wins is so important 


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The Faceless Marketing Trend: Why Visible is Always Best22 Jul 202400:06:51

Today’s episode of the How I Do Content Podcast is going to be short + sassy. 

Something I want to do more of is share my thoughts on different messaging + marketing trends I see in the online space. 

As someone who consumes a lot of content – I love observing how brands and businesses are marketing themselves online, and also seeing which strategies, tactics, and trends are the “it girl” of the month.  

I LOVE marketing when it’s done well. Even though I have a degree in marketing, and I know as a marketer there’s always an element of strategy in what brands are doing – when they nail their marketing + their messaging…TAKE MY MONEY!

But, on the flip side, sometimes I really hate the icky marketing strategies, tactics, and trends I observe.

And this usually contributes to why you don't enjoy your time in the online space or marketing your business, right?!

But I’m forever on a mission to make messaging + marketing magic again! 

And in today’s episode, I’m ready to break down one of the biggest online marketing trends right now – FACELESS MARKETING. I’m going to tell you what I really think about this trend.

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How to get magical brand photos for your business with Laura Summla 07 Dec 202100:40:41

I remember my first branding shoot well.

It was a week into being full time in my business and it wasn’t exactly my idea of a good time - but you know why I did it?

Because people buy from people.

And if I wanted people to know, like and trust me (especially just starting out) - I needed to share photos of me.

Stock photos can only get you so far.

And before you say “oh Tahryn, but I hate getting photos of myself taken because I’m not photogenic at all”

I call bullshit on that as does today’s guest on the How I Do Content Podcast.

Laura Summla (or Social Laura as you may know her from the Gram) is a coffee enthusiast, wannabe skateboard pro and your fun AF branding photographer in Perth, Western Australia. 

She’s originally from Estonia and has been in Australia for the past 13 years.

Capturing people as their raw self and letting them be themselves in front of the lens is her passion.

And she’s here to show you that professional photos don’t have to be icky and awkward.

But if you want to step into the next level of your business vision - you need professional photos - and Laura’s pretty good at taking them!

She’s all about empowering you to be your true self and accepting yourself as you are right now.

In today’s episode Laura & I chat about the importance of getting photos of you for your business and how you can prepare for your next photoshoot.

If you’ve been putting off booking your next brand photoshoot - you wanna listen to this. 


Things You’ll Learn in this Episode of How I Do Content

  • The importance of getting photos of YOU for your business
  • Why Laura doesn’t believe in heavily editing your photos 
  • How to prepare for your next brand photoshoot
  • Laura’s tips to help you feel camera confident


Connect with Laura Summla


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Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link: https://youtu.be/WY8-lVlLhWE

Wizard Spotlight: How to create and live a life that you LOVE with Candice Harvey29 Nov 202100:46:22

As we head into the last month of the year and as you start to reflect on everything that’s happened in the past 12 months you might realise that there’s things in your life and business that don’t feel quite right.

With everything that’s happened in the past couple of years, it’s become super clear that life’s too short to be doing shit you hate right?

You want to create and live a life that you absolutely LOVE - which means letting go of the things that are no longer serving you.

So I have the perfect guest to share with you today on the How I Do Content Podcast - Candice Harvey. 

Candice is a living, breathing, walking, talking example of what creating and living a life you love looks like.

Within 9 months, Candice got married during COVID, moved from Adelaide to the Sunshine Coast with her husband to “live their best life”, and said goodbye to the corporate world after 15 years to start her dream business.

Through Mindset Coaching and Leadership Mentoring, Candice has helped 100s of people get clear on what they really want out of life. She establishes the “what and why” that is holding someone back and works alongside her clients to make their goals and dreams a reality.

Candice is passionate about helping people break away from simply going through the motions, discovering what is truly possible, and finding both their self-belief and self-confidence to get out there and make it happen.

What I love about Candice is she is so passionate about the work she does and she always puts her full ass into everything she does in her business - EVEN if she’s scared shitless.

In today’s episode we chat through the 3 simple steps you can take to create a life you LOVE and why you might be the biggest block to getting everything you want (and of course how you can get the hell out of your own way).


Things You’ll Learn in this Episode of How I Do Content

  • How Candice made the leap from corporate life to start her dream business
  • 3 simple steps you can take to create and live a life you LOVE 
  • How to get out of your own way and start living a life you love
  • What’s a self audit and why they’re important


Connect with Candice Harvey


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Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link: https://youtu.be/WY8-lVlLhWE

Launch Trend Predictions for 202222 Nov 202100:11:04

Can you believe it’s the end of November already?!

This is the time of year to reflect back on the past 12 months and look ahead to all the magic that’s about to happen in the next 12 months.

So in today’s episode of the How I Do Content Podcast I’m doing a bit of both and talking about my favourite subject - launching.

You’re probably thinking about what you’ll be launching next year (side note: if you haven’t yet - make sure you put a date in your calendar to do so!)...

So to help you with your launch planning I thought it would be helpful to share some of my launch trend predictions so you can set yourself up for launch success.

I’m going to focus on the offers you’ll launch, your launch content and your actual launch period.

So if you’re ready to learn my launch trend predictions for 2022 - let’s do this!

Things You’ll Learn in this Episode of How I Do Content

  • The launch trends you can expect in 2022
  • Why the connection and conversations you have with your community will be pivotal to the success of your launches in 2022
  • How you can get your launch content in front of as many eyeballs as possible
  • The importance of a strategic plan for your launches


Want more?


Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link:  https://youtu.be/WY8-lVlLhWE 

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link: https://youtu.be/WY8-lVlLhWE

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