Explorez tous les épisodes du podcast How Can This Be Easy with Krista Smith

Today I’m joined by my brilliant friend Lindsay White of High Voltage Leadership. She’s a coach, leadership expert, and HR strategist with a heart for helping women-led businesses grow the smart way.

If you’ve got a couple of contractors, are thinking about hiring, or already have a team but feel like you’re still doing everything... this one’s for you.

What We Cover:
✅ Why hiring random help won’t solve your problem
✅ The difference between coaching and consulting and why both matter
✅ What a real people strategy looks like in a small business
✅ How org charts help even if your team is just you and a VA
✅ What the LPC Accelerator is and who it’s for
✅ How to hand things off without losing control

Curious if this is what you need?
Lindsay is offering free 30-minute calls so you can talk it out and see what makes sense for where you are. No pressure. Just clarity.

Resources + Links Mentioned:

• Learn more about the LPC Accelerator → https://docs.google.com/document/d/1bKzd8SgoRyOAgCfKxxd1VbJJmlXJqljZZEThOkxMGV0/edit?tab=t.0 

• Book your FREE 30 minute call: https://api.leadconnectorhq.com/widget/bookings/lindsaywhite 

• Connect with Lindsay on LinkedIn → https://www.linkedin.com/in/lindsay-white-high-voltage/

• Visit High Voltage Leadership → https://www.highvoltageleadership.ca/

 

This one’s a little different.

In this episode, I’m breaking down exactly how to show up for the women in your life who are chasing a dream on Instagram. Whether you get what they do or not, these small actions go a long way.

This episode is short, simple, and made to be shared.

What You’ll Learn:
✅ Why your likes, comments, and shares actually matter (and how they help)
✅ What the Instagram algorithm notices and what it doesn’t
✅ How to support your friend’s business without needing to buy a thing
✅ The easy actions you can take in under 15 seconds that make a real difference
✅ Why saving a post helps more than you think (and no one has to know you did it)

Want to Pay It Forward?
📲 Share this episode with your own friends
💬 Use it to start a convo about how we support each other online
💛 Be that person who shows up — even in the small ways

Let’s Connect:
Instagram → @activateherawesome
Website → activateherawesome.com

If you’re a business owner yourself:
Use this episode as your unofficial hype tool. Send it to your crew. Let them know how much every like, comment, and share really helps.

Today you'll meet Christi Balfour. She's a virtual assistant, VA coach, and Academy member who’s gone from stuck to soaring on Instagram. When she joined the Academy, she had stagnant followers and zero momentum. After she began using my method, within three months? She hit 1,000+ followers, landed new coaching clients, and built a waitlist for her new VA membership — all without boosting posts, cold DMing, or being glued to her phone.

In this episode, we walk through exactly what changed — and how you can do the same.

What We Cover:
✅ Why follower count wasn’t the problem, her messaging was
✅ The simple strategy she used to find and attract her ideal clients
✅ How she cleaned up her audience (and her algorithm) after boosting gone wrong
✅ The power of getting crystal clear on your niche (hint: it gave her audience hope)
✅ Why your bio matters more than your dog or wine preferences
✅ What you need to fix in your Facebook profile if you ever post in groups

If you’ve been stuck at the same follower count for months, this one will light a fire under you. No fluff. Just what works.

Resources + Links Mentioned:

• 🎁 Christi’s free training: How to Make Your Facebook Profile Work for Your VA Business → https://christibalfour.kit.com/fbprofile 

• Christi's Instagram: https://www.instagram.com/virtualprosociety/ 
• The VA Whisperer GPT --> https://virtualprosociety.com/vawhisperer
• The Virtual Pro Society Waitlist --> https://virtualprosociety.com/vps-waitlist

Feeling overwhelmed by technology? You’re not alone.

If you’ve ever thought, “I’ll never catch up” or “I’m just not good at tech,” this episode is for you. I’m breaking down the biggest tech myths holding you back and showing you how to simplify the learning process so you can grow your business with confidence—without frustration or feeling like you’re constantly behind.

In this episode, I’ll cover:
✅ The only tech skills you actually need to grow your business (hint: you don’t need to learn everything).
✅ Why you are more capable than you think (and how to shift your mindset around tech).
✅ The truth about making mistakes online—and why it’s part of the process.
✅ How to stop feeling isolated and overwhelmed and find the right kind of support.
✅ The real reason tech should work for YOU, not the other way around.
✅ Why it’s never too late to start—no matter your age or experience.

See the full show notes at HowCanThisBeEasy.com/65

Ever tried adding a link to your Instagram caption, only to realize—Instagram won’t let you? Yep, we’ve all been there. 😤

Instagram makes it incredibly frustrating to share links, but don’t worry—I’ve got four simple hacks to work around their rules and send people where you want them to go without paying for ads.

In this episode, I’ll walk you through:
✅ Why Instagram limits where you can put clickable links (spoiler: it’s all about keeping you on the platform).
✅ The only two places Instagram lets you add clickable links.
✅ 4 clever workarounds to drive traffic to your website, freebie, or offer—without breaking Instagram’s rules.
✅ Which hack works best depending on your goals.

If you’re tired of Instagram’s link limitations holding you back, this episode is a must-listen!

Are you making starting a business harder than it needs to be? If you've spent hours in Canva, tweaking your website, or telling yourself you need one more course before you're ready—this episode is for you.

Krista breaks down why so many women over 40 fall into the "Good Girl Trap" of doing everything right—except the one thing that actually makes money: selling. She shares how her own early mistakes cost her time, money, and energy, and why branding should never come before testing an offer.

You'll also hear how a childhood coloring contest convinced her she wasn’t creative (spoiler: she was wrong), how perfectionism and imposter syndrome sneak in to keep you stuck, and why comparing yourself to someone else’s Year 5 is a recipe for quitting before you even start.

If you’ve been waiting for permission to launch messy, this is it.

Get the FULL Show Notes at HowCanThisBeEasy.com/63

B-roll is the secret ingredient to making your Instagram videos more engaging, relatable, and scroll-stopping. In this episode, I break down what B-roll is, why it matters, and how to use it to grow your audience.

You'll learn:
🎥 What B-roll is and how it builds trust & connection
📌 Why pairing it with trending audio + a strong hook works
🚀 How this simple strategy helps boost engagement & reach

See the FULL SHOW NOTES at HowCanThisBeEasy.com/62

The dream of making money while you sleep is real—but only if you do it the right way. If you've ever spent months (or even years) trying to create passive income and felt like you were spinning your wheels, this episode is for you.

Today, I’m breaking down the four biggest mistakes women make when trying to build passive income—and how to avoid them:

 💡 Mistake #1: Thinking Passive Income is Actually Passive
 💡 Mistake #2: Using Social Media Like a Megaphone
 💡 Mistake #3: Gatekeeping Your Best Content
 💡 Mistake #4: Thinking Sales Means Cold Pitching

What You’ll Learn:
 ✅ Why audience-building is the real foundation of passive income
 ✅ The right way to use social media (hint: engagement > broadcasting)
 ✅ How to give away your best content and still make sales
 ✅ The secret to selling without feeling salesy

Still relying on hashtags to boost your reach? It’s time for a reality check—hashtags aren’t what they used to be. The good news? There’s a better way to get your content seen.

In this episode, we’re diving into:
✔️ Why Instagram’s algorithm prioritizes keywords over hashtags
✔️ How to use keywords in captions so your posts get found in search
✔️ The simple trick to uncovering the exact words your audience is searching for
✔️ How to update your strategy to stay ahead of Instagram’s 2025 trends

Get the FULL show notes at HowCanThisBeEasy.com/60

Feeling like Instagram is too crowded and your message is getting lost? The secret to standing out isn’t doing more—it’s being clearer. In this episode, I break down exactly how to make your account pop without burning yourself out.

Here’s what we’ll cover:
✔️ The #1 reason most accounts blend in (and how to fix it)
✔️ How to identify your niche so your dream clients instantly know you’re for them
✔️ The 3-second test to optimize your profile for connection and conversion
✔️ Why clear messaging beats fancy words every time

See the show notes: https://howcanthisbeeasy.com/59

👉 Hit play now and start creating an Instagram presence that actually works!

If you’ve ever launched something online—or even thought about it—you know how exciting and intimidating it can be. Whether it’s a new Instagram account, a fresh offer, a digital course, a new income stream, or even a full-on business, launching is a big deal.

But here’s the catch: a lot of women unknowingly make mistakes that sabotage their success before they even start. If you’ve ever launched something that didn’t take off the way you hoped—or if you’re holding back because you’re unsure how to “do it right”—this episode is for you.

We’re diving into the six biggest mistakes women make when launching, why they happen, and, most importantly, how to avoid them so you can move forward with confidence.

What You’ll Learn in This Episode:

1. The truth about "feeling ready" and how to overcome fear disguised as productivity.
2. Why done is better than perfect and how to focus on what truly matters to your audience.
3. Real talk about validating your idea and how to avoid launching to crickets.
4. How to build trust and excitement by taking your audience behind the scenes.
5. Strategies to engage your email subscribers, social media followers, and loyal supporters.
6. My personal story of pivoting and why starting messy is better than waiting for perfection.

See the FULL Show Notes head over to https://HowCanThisBeEasy.com/58/

 

You know all those screenshots you take and never remember to look at later? Yep, me too. For years, I had a growing collection of screenshots on my phone—recipes, quotes, ideas, you name it—and most of them just sat there, forgotten.

But not anymore. I’ve created a simple system to stop the chaos and finally make those screenshots work for me. In today’s episode, I’m walking you through exactly how I do it.

Here’s what we’ll cover:

• Why We Take Screenshots: From saving inspiration to avoiding FOMO, there’s real psychology behind why we do this.
• What Screenshots Represent: Are they inspiration? Productivity hacks? Recipes? Travel ideas? We’ll sort them out together.
• My 2-Step System for Action: Learn how to decide what to keep, what to act on, and what to delete—guilt-free.
• What to Do with the Ones You Can’t Let Go Of: How to organize and revisit them, so you never lose track again.
• The Weekly Habit That Changed Everything: How spending 15 minutes on Sunday keeps my screenshots under control and frees up mental space.

You don’t have to feel overwhelmed by your screenshot collection anymore. This episode is full of tips to help!

In this episode, we’re diving into one of the most common questions I get in my DMs: “How do I get started or restart my Instagram account?” Whether you’ve got a shiny new profile, an account that’s been gathering dust, or you’re staging a comeback, I’ve got you covered with practical tips, mindset shifts, and actionable strategies to grow your Instagram with ease in 2025.

Here’s what you’ll learn:
✅ Why niching down is your secret weapon for standing out in a crowded space.
✅ How Instagram is evolving into a search engine—and how to optimize your captions with keywords.
✅ The power of building a community vs. chasing followers.
✅ Why personal branding always wins (and examples from Oprah, the Kardashians, and more).
✅ My go-to content ideas to help you connect with your audience

To see the full show notes for this episode, head over to https://howcanthisbeeasy.com/56

In this episode of How Can This Be Easy, I sit down with Mary Beth Parker, a powerhouse action coach and member of my membership academy. Mary Beth shares her incredible journey of pivoting from corporate America—where she was let go six times—to creating a business centered around her unique strengths. We dive into her experiences as a foster mom, her passion for art and photography, and the Facebook group she’s started to help people tackle procrastination through a simple, one-item-a-day decluttering challenge.

We also chat about finding balance when juggling multiple passions and why it’s okay to take things one step at a time. Mary Beth’s insights on connecting authentically online, simplifying your goals, and trusting your intuition are truly inspiring. If you’re ready to take action, let go of overwhelm, and create meaningful change, this episode will resonate with you.

To see the show notes for this episode, head over to https://howcanthisbeeasy.com/55/

In this episode of How Can This Be Easy, I’m thrilled to introduce you to Cindy Blakely, a Chicago-based wardrobe stylist and image consultant who helps women over 50 express confidence and embrace their authentic style. Cindy shares her journey from kindergarten teacher to stylist, revealing how she turned a lifelong love for fashion into a meaningful career.

We dive into Cindy’s personal experiences and insights on overcoming self-doubt, building confidence on camera, and rediscovering identity through wardrobe in midlife. Whether you're struggling with style choices, feeling hesitant to show up online, or wanting to repurpose your existing wardrobe to better reflect who you are now, Cindy’s tips and stories will leave you inspired.

Tune in for a conversation that reminds us all—it's never too late to lean into your passions and present your best self to the world, on your terms.

To see the show notes for this episode head to https://howcanthisbeeasy.com/54

In this episode, Krista talks to Salma Semaan, who owns Mrs. P’s Homestyle Bakery with her husband and also runs her own Aesthetics business out of her own home. They discuss the importance of confidence and self-promotion in growing a business, the power of consistency and repetition in content creation, and the exciting expansion of how social media is creating opportunities for her businesses.

Tune in today and discover how:

• Confidence and self-promotion are crucial for business growth
• Surrounding yourself with inspiring individuals can help you grow and overcome fear
• Consistency and repetition in content creation are important for reaching your audience
• Targeting the right audience is essential for marketing success
• The approach to promoting aesthetics and bakery businesses differs, but both require following through with your business and providing a consistent experience

 

In this episode, I'm answering a follower question from Lindsay at High Voltage Leadership about how I am able to create so much content without burning out. I talk about the importance of skill development, managing business effectively, and understanding the true purpose of social media platforms like Instagram.

I even share my PERSONAL content strategy and am peeling back the curtains and giving you a candid look into the EXACT percentage break downs of how I use content to support my business goals and revenue targets.

Tune in today and discover:

• How to manage content and not burn out
• The importance of skill development and learning to manage your business effectively
• Understanding the true purpose of social media platforms like Instagram
• Adjusting your expectations and diversifying your marketing and sales strategies
• My EXACT content strategy breakdown
• The importance of engagement and listening to your audience
• AND SO MUCH MORE.

To see the FULL show notes for this episode, go to: https://howcanthisbeeasy.com/52

Are you a woman entrepreneur struggling with self-sabotage on Instagram? Join host Krista Smith on the How Can This Be Easy podcast as she explores the different ways women undermine their success on the platform. 

Tune in today and discover:

• The different ways women entrepreneurs self-sabotage on Instagram
  
• The personas of self-sabotage: perfectionist poster, overthinker, eternal editor, idea hoarder, perpetual planner, story stalker, filter fanatic, engagement enthusiast, analysis analyst, and strategy schemer
  
• Tips for overcoming self-sabotage and taking action on Instagram
• AND much more.

See the show notes for this episode at https://howcanthisbeeasy.com/51/

Welcome back to a new season of the How Can This Be Easy Podcast. Tune in today and get all caught up in what's been going on behind the scenes for the past 18 months. I'm giving you all a VERY candid peek into what's been going on at Activate Her Awesome HQ and why it's been so long since I published an episode.

In this episode you'll discover:

• How I finally overcame my years long struggle with low reach and engagement on Instagram.
• My moment of realization that I needed to figure out a different strategy to grow my business
• The importance of finding your passion and monetizing it
• My roadmap for 2024 and all the good things I have coming to support YOU in the digital space.

SHOW NOTES LINKS:

https://howcanthisbeeasy.com/50

Insta-Glam Mini Course

🤯 How many social media posts have you seen lately with people sharing how EASY it is to make thousands overnight selling digital products?   👩‍💻 You know them, right? Attractive female. Drinking coffee ☕️ or typing away on her laptop. Grinning like she’s making bank all day long 😻. Saying something like:   “Just me, waking up to find an extra 2k in my bank account ✌️! Just from selling digital products.”   🧐 Which makes you feel like you’re missing an amazing opportunity so you watch it again, trying to get more information. I mean you MUST have missed something the first time through, right? People really can’t make 2k selling digital products while they sleep, right? 💥🚀   🎙️ You guys! I’m spilling the tea.   🆗 After 14 years of operating a digital business, I'm ready to give it to you straight.   If you don’t waste time or money getting the facts on how this works (it can!), and you appreciate candor from a refreshingly honest + experienced business owner, you’re going to want to tune into today's episode.

As a female small business owner, it's important to know if there is funding available to help you grow your business. But most funding is controlled by government agencies who aren't allowed to market to you. Erica Waddell is a StoryBrand Certified Guide based in New Brunswick and she's recently launched an online community for Canadian women called The Roundabout. It's for women who are not only looking for funding but also skills and connections to strengthen their own businesses but to share what they know with other “commuters."    Tune in today and discover: • What exactly is The Roundabout • The real goal of the Roundabout • The importance of investing in your business. • The importance of having a mentor. • How this community can support you even if you don't live in New Brunswick. • AND SO much more!   To see the full show notes, go to https://HowCanThisBeEasy.com/48

As a small business owner, it's important to stay ahead of the curve when it comes to marketing. With the rise of language generators like Chat GPT, you may be wondering how to best leverage this technology for your business. 

Tune in today and discover:

• How text generators like Chat GPT actually work
• The pros and cons of using it out of the box
• What you need to be aware if you DO plan on using it
• The best ways you CAN leverage it in your business
• AND SO much more!

To see the full show notes, go to https://HowCanThisBeEasy.com/47

 

Social proof is a powerful tool that can help you build trust with potential clients and show them that you’re an expert in your field. It’s a great way to demonstrate that you’re credible and that you have the experience and knowledge to back up your claims. 

The reality is that new to you clients are more likely to trust and follow the opinions and behaviors of those they perceive as authorities or experts in a given field. When others endorse your business or products, it lends credibility and authority to your business, making it more attractive to potential clients. 

Tune in today and discover: 

• What exactly is social proof 
• Creative ways to share social proof through video, graphics, and screenshots
• Why sharing social proof is so powerful
• How to encourage your clients to highlight the work you did for them
• How to share social proof even if you don’t have any clients, yet
• And SO much more!

To see the full show notes for this episode head over to https://HowCanThisBeEasy.com/46

Today’s episode of the How Can This Be Easy Podcast focuses on the mindset challenges that many women over 40 face regularly:  overthinking and procrastination. These two challenges often prevent you from taking action in your business. 

Tune in today and you’ll discover:

• Why perfectionism and fear of judgment are instigators in overthinking
• How engaging in negative self-talk, such as feeling inadequate or comparing yourself to others is contributing to your procrastination
• How to reframe your negative thoughts, practice gratitude, and use positive affirmations as mindset hacks to overcome negative self-talk
• How to practice self-compassion, focusing on progress rather than perfection
• And SO much more.

To see the full show notes for this episode, head over to https://HowCanThisBeEasy.com/45

 

Sending regular emails to your subscribers is the easiest way to grow your business. Need more clients? Want to sell more products? I want you to stop looking at social media and instead turn your attention to your email list. 

If you struggle with sending regular emails, I get it. I was once in your shoes too. Tune in today and discover:

• How to grow your business faster with email marketing
• The easiest way to use email to sell more products or services
• The common challenges and how you can avoid them including the fear of being too promotional and lacking compelling content ideas
• And SO much more!

By following the tips in this episode, you can learn how to develop a regular email cadence, and grow your business faster.

Today I'm talking with Lindsay Stockall about Facebook and Instagram ads. This is the fourth episode in my series of how you can get more clients from your website.   Tune in today and you'll discover:  

• The biggest benefits of hiring a meta ads specialist to manage ads for you.
• The kinds of offers that are doing well right now.
• How much you should expect to invest if you want to leverage ads.
• Who shouldn't run ads.
• Why "Boosting a Post" is NOT going to get you results
• And so much more!

  Find the full show notes for this episode at https://HowCanThisBeEasy.com/43

Today is the third episode in my series on how websites really work and how you can start to get more leads AND paying clients from your website.

If you’re tuning into this episode first, you’ll want to go back and listen to parts 1 and 2 so everything in this episode will make sense.

In today’s episode, you’ll learn:

• How to get new leads and subscribers
• Everything you need to know about lead magnets
• How lead magnets lead to clients
• The BEST kind of lead magnets to create
• And SO much more.

To see the full show notes for this episode, head over to https://HowCanThisBeEasy.com/42

If you’ve spent considerable time and resources building a website for your business, it’s important it’s effective in sending you qualified leads on a regular basis. In this episode, we’re going to explore how you can use email to build trust + make sales on your website.

It can feel really overwhelming to understand all this tech and how it can help you grow your revenue.

Tune in and you’ll discover:

• The magic of content marketing to build authority
• How to develop your own content plan to execute on social media AND your website
• How to improve the titles of your post and page titles to get more traffic to your website
• And SO much more.

To see the show notes, go to https://HowCanThisBeEasy.com/41

This is the first in a series of episodes dedicated to help you understand how your website works to send you more leads.

We all need more clients. When we spend thousands of dollars creating a website and when it doesn’t send us a consistent series of new inquiries, we can feel really disappointed. The thing is, most women over 40 don’t understand how websites work with Google and the other search engines.

In today’s podcast episode, I’m sharing all the details so that you can get MORE leads and make MORE money using your website.Tune in and you’ll discover:

• How to increase the traffic to your website
• How to help Google understand the kinds of content on your website
• The easiest way to get and nurture new leads
• AND so much more.

To see the FULL SHOW NOTES, please visit:  https://HowCanThisBeEasy.com/40

If you’re a business owner, you KNOW the importance of good brand photography that visually tells the story of what you do. Having a vault of custom images makes social media SO easy. Gone is the need for stock photography subscriptions. Stock can be fine for a while, but it’s hard to make a visual impact using a bank of generic photos that anyone can use. Eventually, everyone keys in and uses the same images from the same stock photo sites and you’ll find yourself getting lost in the sea of sameness.

In today’s episode, I’m breaking down exactly how to plan out a successful brand photoshoot, even when you’re not comfortable having your photo taken.

Tune in and you’ll discover:

- How to be more photogenic
- How to feel confident going into a photoshoot
- How to LOVE your photos
- The essential steps I take with every photo shoot
- and SO MUCH MORE.

To see the full show notes, please head over to https://HowCanThisBeEasy.com/39

Sandra is the owner and founder of PHIT'Cetera - a local sustainable lifestyle-wear boutique. Tune in today and discover:

• What it was like to open a brick and mortar clothing boutique during the pandemic
• The surprising a-ha she had after her first year in business
• What other E-Commerce Retailers can do to make social media easier
• What you can really do with your old sweaters, jeans, and empty jars
• What's hot for fall in comfort fashion
• And so much more!

To see the full show notes, head over to https://HowCanThisBeEasy.com/38

I know you want to find a way to easily make more sales. Converting cold traffic from your website leads or from social media often feels like a stab in the dark. What if you had a regular post you made on a weekly basis that felt easy to create and share? You can and in today’s episode I”m going to explain how you do this.

• Tune in and you’ll discover:
• The miracle product that showed me the power of social proof
• How to leverage your testimonials
• How to capture, organize, and publish the BEST testimonials
• and SO much more.


To see the full show notes, head over to HowCanThisBeEasy.com/37

Last week I published a reel over on Instagram and I couldn’t believe the immediate feedback I received. In it, I went against the tide. I came right out and said what I’ve been holding in my heart for a really long time

You see, I’m entering my 13th year as a business owner. I’ve partnered with hundreds of women over 40 (and those under 40, AND a handful of people who don’t identify as women) and helped them develop their digital marketing - usually a website but not limited to other marketing channels too - like your social media.

Today, I’m digging into this topic deeper. Tune in and you’ll discover:

• The top 5 things I’ve learned from helping women grow businesses online
• Why it sometimes feels so hard 
• How to get out of your head
• Why doing it the way SHE did, might not work for you.
• And SO much more!

To see the full show notes, go to https://HowCanThisBeEasy.com/36

In today's episode, I'm talking with Michelle Massman, an experienced consultant who made the move to serving digital businesses last year.

Tune in today and you'll discover:

• What's the difference between coaching and consulting?
• Why the consulting model might be right for you
• How you can get your own on-demand Vice President
• Why hope CAN be a strategy
• AND so much more.

To see the episodes full show notes, go to https://HowCanThisBeEasy.com/35

Tune into today’s episode and discover how to prevent sticky situations with clients before they actually occur.

Managing multiple clients at the same time takes systems, strategy, and policies. Today I’m giving you a glance into the successful and proven systems I’ve developed over the past 12 years of running my business.
If you’re scrambling with each new client and recreating processes that never feel aligned, this episode is for you.

You’ll discover:

• The exact policies I have in place and cover in our first call
• The exact questions I ask in our kickoff meeting
• The biggest reason you might be having more stick situations that you’d like
• And SO much more!

See the full show notes at https://HowCanThisBeEasy.com/34

In today's episode I'm talking with entrepreneur Kim Neeson. She's a Forbes Council writer + leadership coach based out of the Greater Toronto Area. She's not new to owning a business, having successfully sold her former court reporting business. Tune in and you'll discover how she's made the pivot to owning and running a digital coaching business.

We dive into a juicy conversation around the differences between coaching, consulting, and mentoring where Kim has extensive experience.

To see the full show notes, go to https://HowCanThisBeEasy.com/33

In today’s episode I’m talking with Cosmetic Nurse Injector Paula Miller of Embellish Medical. She’s got over 20 years of experience in the pharmaceutical/medical industry. Paula has worked as a Nurse in ENT, Oral Surgery, Plastic Surgery and Burn Unit.

 

When you’re new to cosmetic injections, there’s a lot to know and Paula is passionate about natural enhancements.

 

Tune in and you’ll discover:

• The difference between botox and fillers.
• Where and why fillers are used.
• How to choose the best provider.
• What to expect on your first visit.
• And SO much more.

To learn more about Embellish Medical, please visit them at https://EmbellishMedical.com

In this episode I'm joined by Lauren Peachie a Phoneix, Arizona based Brand Photographer who has created a partnership model for her business where she makes social media easier for her clients. She's the third in my series on how to get more confident on camera.   Tune in today and you'll learn:  

• How better photos help you create better content
• The direct relationship between the quality of your content and getting better inquiries.
• What exactly is brand photography and why would you want to book a quarterly shoot.
• And SO much more.

See the full show notes at https://HowCanThisBeEasy.com/31

In this episode I"m joined by Vicky Mina, an award winning Make Up Artist who is the secret weapon of women across Nova Scotia. She's the second in my series on how to get more confident on camera.

Tune in today and you'll learn:

- How Vicky uses makeup to uncover your confidence.

- The reasons why your confidence might be taking a hit.

- All the tips you'll need to show up on video and feel self assured.

- And SO much more.

See the full show notes at https://HowCanThisBeEasy.com/30

Today is the first in a series of four episodes diving deep into confidence and the ambivalence women feel about sharing themselves on social media. Tune in and you'll discover:  

• The number one thing you can do to get more eyes on your services & products
• How your family and generation play a bigger role than you think in your success
• The reality of your reach when you can share more of YOU, online
• How being critical of yourself has nothing to do with confidence
• AND so much more.

  Show notes can be found at https://howcanthisbeeasy.com/29

With more and more contests popping up on Instagram as we ease into the Holidays, you need to be more proactive than ever protecting yourself online. Today I'm talking to Vicky Mina. Listen in and you'll discover:

- What to be aware of when you're entering a contest
- The red flags you need to watch out for that put you at risk
- What you really need to know about how Facebook or Instagram help out small business owners
- And SO MUCH MORE!

See the full show notes at https://howcanthisbeeasy.com/28

Today I'm talking to Karissa Jones from The House Wren and Co. Her company helps REALTORS stay consistent in their business while making them look good. We are sharing all the things Real Estate Pros need to consider as you head into 2022.

Listen today and you'll discover:

• The three things you can start doing today to improve your google ranking today as a REALTOR®
• How you can clarify your market and where to show up.
• Two really simple things you can START doing today that will help you MORE than anything else on social media.
• AND so much more.

See the full show notes at https://HowCanThisBeEasy.com/27

Michelle Capizzi is an amazing human. After raising her three boys, she decided to follow her dream. In college she was an aspiring artist. Life sent her down a more practical route.

Tune in today and you'll learn:

- How she decided to chase her dream
- The exact steps she took to jump into selling her art
- Her secret to success on Instagram
- And SO much more.

See the full show notes at https://HowCanThisBeEasy.com/26

If you've ever struggled to find your voice on social media, this episode is perfect for you. In it, I speak with one of my best friends, Jane Thibault. She is an entrepreneur in the world of social selling. Tune in today and you'll learn:   - how to find your voice - where to look for inspiration - the exact things that changed the game for Jane - and SO much more.   See the full show notes at https://howcanthisbeeasy.com/25

The reality is that many business owners FREAK OUT when they realize just how dependent they are on social media to drive sales. Think about it. If you were to instantly lose access to all your followers right now, how would you sell?

Enter the sales funnel. Today I’m breaking it all down for you.

You’ll discover:

• What a sales funnel is
• Why you NEED one
• The exact emails to include in yours
• AND SO MUCH MORE!

See the full episode show notes at https://howcanthisbeeasy.com/24

If you’ve virtually ignored Pinterest as a tool to bring in new leads, you’re definitely going to want to tune in to today’s episode.

If you’re like many other business owners out there who are intrigued by the potential of Pinterest to grow your sales and generate more leads, but are feeling lost about how to get started – Oh, boy you are not alone. Knowing what the best Pinterest strategies are for YOUR unique business can be tricky.

In today’s episode you will learn the exact process I used to increase traffic to my website by over 400% in one month and how to you can use Pinterest to increase your sales.

For the full episode show notes go to https://HowCanThisBeEasy.com/23

Today I’m giving you a candid peek into how I structure my solo business retreats to relax, refocus, recharge, and reignite my passion for my business.

For some of you, I have a hunch the thought of solo travel, even if it’s local and for a getaway to recharge, freaks you out a little bit.

Listen in today and you’ll discover:

• How to plan a mini getaway
• The exact schedule I follow
• All kinds of pro tips for a successful adventure
• AND SO MUCH MORE!

See the full show notes at https://HowCanThisBeEasy.com/22

 

Wondering what to do if your perfect domain that ends in .com is taken?

Small business websites are no longer an optional marketing tool. Your clients & customers expect it. If the .com is already taken, there are lots of things you can do.

In this episode you’ll discover:

• 7 different + creative ways to get a .com
• Why I don’t like using .net, .org, .co and other top level domains
• And so much more!

See the full show notes at https://HowCanThisBeEasy.com/21

There are 7 key messages you need on repeat in your marketing to sell more of whatever it is you’re selling.

Today I’m breaking each of them down and showing you the kinds of graphics you need to create in order to help your audience understand your offer and buy from you.

You’ll discover:
What the 7 messages are
How you can use social media to sell
AND SO MUCH MORE!

See the show notes at https://HowCanThisBeEasy.com/20

Regardless of what kind of business you have, in today’s world, having a website is more than necessary. I meet MANY women who come to me feeling frustrated that their website isn’t doing what they need it to do.

They are often surprised by the costs involved to re-work what they have and launch a new refreshed website that actually works.

Listen in and you’ll discover:

• 9 reasons why websites cost more than you think
• How you can determine what you should expect to pay for a website refresh
• AND SO MUCH MORE!