Hotel Insights by eHotelier – Détails, épisodes et analyse

In this episode, we delve into the dynamic world of Hotel B2B distribution.

Join us as we explore the future of this ever-evolving industry with Chinmai Sharma, SVP and Global Head of Lodging, Ground, and Sea at Sabre Corporation.

With extensive experience in the global travel and hospitality sector, Chinmai shares his insights on the significant shifts shaping the industry, the role of technology and AI in enhancing personalization, and the strategies hotels can adopt to maximize their visibility and success.

We discuss:

• Why it is crucial to shift this mindset and attach hotels earlier in the booking journey.
• The impact of AI on personalisation distribution so far.
• How AI will further transform hotel distribution and personalization for travellers.
• How Sabre is responding to the requirement to deliver a more consumer-trade experience for B2B buyers.
• How sponsored and promotional advertising spots influence hotel bookings, what’s driving their increasing importance and how hoteliers can leverage these tools to maximise visibility effectively.

Click here to learn more about Sabre.

In this episode, Jennifer Klar discusses Six Senses’ industry-leading approach to wellness and sustainability.

Jennifer and I discuss the following:

1. How Six Senses incorporate sustainability practices into their wellness offerings, and how these initiatives contribute to the overall well-being of their guests, team members and local communities.
2. How to ensure that the resources you use align with sustainable practices and the steps to take to minimise the environmental and social impact.
3. How to create opportunities for cultural exchange and experiences for guests while respecting and preserving local heritage and the environment. 
4. How to measure the impact of sustainability initiatives on guest satisfaction and overall sustainability goals.
5. The role of technology in sustainability initiatives.
6. What is holding the tourism industry back from doing more for sustainability. 

At The Red Sea Development Company and AMA.ALA, John is leveraging his 38 years of international experience in delivering large scale multi-billion-dollar developments.

Since 2018, John has led The Red Sea Development Company's growth from the ground up and is creating a unique eco-luxury, sustainable, regenerative tourist destination that will contribute to transforming the global tourism industry and to the diversification of the Saudi Arabian economy.

We discuss:

• The key considerations in the design of resort developments in different ecological locations.
• How to approach sustainability when developing in environmentally precious locations.
• How are guests’ expectations changing regarding the desire for transformative experiences.
• The placement and integration of the property within its locality
• How to approach the appointment and development of team members who may also be transitioning from alternative industries.

What do the next 5-10 years look like? The Hospitality industry is in need of an upgrade to a new version. ‘Hospitality 2.0’ is a call to action for proactive change that will help hoteliers compete against the growing challenges presented by alternative accommodations, technological advancement, the COVID pandemic and labour constraints. It outlines a path forward for the digital transformation of our industry.

Author of “Hospitality Revenue Management Made Easy”, “Hospitality 2.0” is Ira’s second book, focused on defining what we can expect in the future, the trends, consumer and industry changes.

We discuss:

1. The most influential recent disruptions that have shaped the industry.
2. The most prominent industry trends for the future.
3. The main opportunities that lie ahead for the industry.
4. What is Hospitality 2.0?
5. How the book will help hospitality academia become more relevant and students to be more prepared for the new hospitality world.

Get the book today to learn how to succeed in Hospitality 2.0.

We reflect on the impact of the pandemic, how it has led us to where we are today and the new crisis facing the hotel industry in the future.

We discuss:

1. The principal impacts for Best Western and the wider hospitality industry.
2. How domestic tourism has profited from border closures.
3. How guest expectations have altered and how hoteliers need to think differently about the delivery of their services in the future.
4. How the commercial functions of marketing and revenue management changed now and into the future.
5. How these factors have impacted the organizational structure and management.
6. How hotels are managing the current staff shortage the opportunities for aspiring professionals at Best Western Hotels.

About BWH Group:

BWH Hotel Group is a leading, global hospitality network comprising: Best Western Hotels & Resorts, WorldHotels Collection, and SureStay® Hotel Group.

Built on the foundation of Best Western Hotels & Resorts, BWH Hotel Group was formed following Best Western’s acquisition of WorldHotels Collection a collection of hotels and resorts in the upper-upscale and luxury segments. Together with SureStay Hotel Group in the economy segment BWH covers hotel options in every market segment – from economy to luxury, a global network of approximately 4,700 hotels, in nearly 100 countries and territories worldwide.

Prior to COVID, revenue management systems primarily relied on historical data together with movement in forecasts to aid revenue management decision making. However, with changing guest booking patterns as well as external influences such as border closures, historical data may not be the most reliable basis for revenue management in the future.

We discuss:

1. How revenue managers and hoteliers need to adjust to the new demand landscape.
2. What is forward-looking data?
3. How a hotel can leverage forward-looking demand data as part of its revenue management and distribution strategy.
4. How hoteliers can get the most out of forward-looking data in their RMS.

Download “The Ultimate Guide to Using Forward-Looking Demand Data to Maximize Revenue”

Now that restrictions are easing and travel is beginning to return we discuss the opportunities for hotels to rethink their marketing, revenue management and sales.

We discuss:

1. Will price will play a key role in the future.
2. Will the loyalty programs of the future be vastly different to those of the past?
3. How can hotels encourage guests to book direct in the future?
4. How can a hotel use TikTok as a marketing channel?
5. How is storytelling in Instagram different to Facebook and how will it surpass Facebook and other social channels in the future?
6.  How can hoteliers leverage email in the future and why is it so powerful?
7. How can hotels ensure they rank on search engines in the future and convert search traffic into bookings?

Download the whitepaper and learn more about Frederic and Gonzo marketing here.

We say we are in the hospitality industry. We say we care about service, but our conversations spin around investing, real estate and interior design.

We discuss:

• What exactly is the paradox of hotel marketing.
• The importance of marketing in today’s competitive industry
• How to communicate the quality of your service through your marketing channels.
• What a good hotel website looks like in order to drive direct bookings.
• Do you need to invest heavily in marketing and hire a top-tier agency to compete?

Nicki Graham, Vice President of Marketing at Cendyn, and Robert Schimmel, Vice President of Product Management at Cendyn, detailed the impact of these privacy changes and how hotels can prepare for the challenges ahead so they can get back to the core of hospitality — creating meaningful relationships with their guests.

This is an audio recording of the webinar, in which we discuss:

• What’s next for email marketing following Apple’s Privacy update

• The Apple Privacy changes your hotel needs to know about right now

• How privacy protection is changing email marketing

As President, Sabre Hospitality Solutions, Scott Wilson has a global perspective of industry recovery, including how many hotels are thriving.

Scott shares his insight including lessons to be learned from his experience in the retail and airline industries, to assist hoteliers to maximise opportunities through recovery and beyond.

Learn more about Sabre.